Document EvV5EgxaZg6pyDgy7mGageda4

N29086 0007-SWP-0001224^ v ____ More Pafffl S<i great iMAufa<iufMfflQ^polnt: or# presenting o we*kty,jfcalf]ftOur broadcast over o nolionoi network in ih# interests'oftiyore^busmets for tKir dealers. The first of ihcia bowiroiti'blig^i'al 8 o'clock ENm Standard Tmi*. Tuesday, JqrwQry.Jffithf& . These companitt man^oaSSt* following' brands of product!' Acme Quality, low# Irolfierv^bhft Lucoi, Marlin Sanou', Rogers and SlimwirvWilliamt. For'llii'pvi(>eit of lh< b'oadcast, lhi names wjl be known collectively at the Allied Quality Point group. ,, -, At a dealer telling oneioSQgpSftbrend* ya*'w|ll bn vilely ir- teresterf m WHY <hit it done;and HOW you are going la benefit. The purpose of this whole advertising effort I* lo bring >nore business to your store throughthe tremendous power of brood* east odverHiiftQ. To secure the benefitof tlils adverti*lng''forrt>*"dediers handling the above mentioned products, it Is necessary to have some Identification mark which rfes-op the Individual store with the broodcost. Hence---'The Sign of theSpe-atfupw* By displaying this kjenfificotfon 'mork''-prominently, your store reops the benefit. This booklet is given you for your information on the purpose, scope, methods and results which you con obtain by taking on ' active part in the plon. H l> your opportunity. We know you will ../vigrdip.Jt.. &.V- ^ 0007-SWP-039063 0007-SWP-0001224^ sherwin-wiiuams 0007-SWP-00012244 -the biggest thing in the paint industry , , *13 000 000 iostiojaWiBWi* w fhril^lTOl"mTeTsre' .. 3-9 "pwsow per receiver!*?: p'O's'siD'le^ audilence 39,oC^^'^>!; ^ ^ //iTo be sure of quality, buy where you see .jk& Sign of the Spectrum.' --the above; wonds will be actually broadcast by a ^ character in the program f called "The Allied Quality Merchant/7 Every Tuesday evening at 8 o'clock Eastern 'Standard'Time* beginning January 27th 0007-SWP-039065 0007-SWP-0001224^ this in your community will be mm,store is a safe place to buy 0007-SWP-039066 0007-SWP-00012244 WHY No ONE company could do it ALONE! 1. This is an additional sales-aid to you! It is an investment of a tremendous sum of money .... But six companies can do it without sacrificing any of their individ ual advertising and dealer helps. 11 ' 1 I . --and it takes six IT S Q Dig SHOT companies to fire it. 0007-SWP-039067 0007-SWP-00012244 WHY A blow to price competition! l. This coast to coast broadcast is a weapon they cannot use . . . 2. The shoddy paint manufacturer knows himself too well to trust others of his kind. Hence he can not organize to Fight back with this same weapon . . . 3. After this campaign you won't need to explain quality prices . . The burden of proof will be on the "shoddy" price . . . 0007-SWP-039068 WHY. ... A BLOW 4. This powerful and unexpected offensive NOW--when PRICE COMPETITION is worried will establish the quality dealer in the dominant sales position in his community. 5. This is the kind of advertising which will keep business at home. 0007-SWP-039069 0007-SWP-00012244 adio reaches your customer when he is at home and in his most receptive mood .... 0007-SWP-039070 0007-SWP-00012244 WHY . PAUL WHITEMAN 1. He is America's most popular exponent of the kind of music most Americans like. 2. WHITEMAN is supreme in his field-- "Quality represents Quality'' 3. The name WHITEMAN attracts the largest audience . . . 0007-SWP-039071 0007-SWP Great prestige with radio listeners . . Acknowledged leader in facilities and size of audience . . . More good stations . . . 0007-SWP-03 9072 0007-SWP-0001224