Document EvDdxpv5EV6V9QpZ7bo106dOj

LIA08851 111 111i . 4M ia l4a * a a a a h liiM iiii I I} I 1 4 I 5 j I umftiwQ comrtu mm LEAD PB0M3TIQB --PftOGKAM Mlnu te of becond ____ Mllilfil In Tone, |.Y. Roveober 14, 1939 A meeting of tha Advertising Committee of th* WhIt# Lead Promotion Program was bald at th* office of th* Lead Industries Association on Tuesday, lovmabar 14, 1939, at il6 P.M. Praaant rat Tha Eagle-PI char Lead Co. . International Positing k Refining Co. Rational Lead Co. at. Joseph Load Co. E. L. Oouady J. I. McDonald Vllllaa Knust B. T. Patarm J. L. Cobbs, Jr., Arthur Kodner Zoo. P. E. toraaer, beeratary R. L. Zlegfeld, Aaalataat Secretary RATIORAL ROME BUILDERS BUREAU______________ Tha Saeratary brought up tha correspondence and told of visits ha had had froa Mr. 9. Tadaaortn Mood, national Director of tha Rational Hone builders bureau, Inc., aollcltlng advertls- lng for hi a publications. All of tha coamlttee man bar a Indi cated that tney had, likewise, had trequeot visits froa thla gentiansn. It >aa fait that Mr. Wood's proposition should be turned down, at laaat until ha bad deaonatrated what ha oould do as It aa felt that sone of hla work In tha past had cot lived up to predictions. It was decided to turn tha corraapoodaoca over to Mr. Cobbs for reply and Mr. Mormaar would continue to keep In touch with tha situation. ADVERTISER'S IRSPRARCE Tha question of tha advisability of advertising Insurance as brought to tha attention of tha Association by a latter froa Arthur Rudner Inc., was discussed. Tnosa present requested copies of tha latter so that thay night give tha natter further study and also would ilka to have Information as to tha coat of thla Insurance. Tha general feeling was that If tha coat was low, such Insurance night be advisable. Tha Secretary than presented a report of tha expenditures froa January 1 to October 81, 1989, and estlnated expenditure* for th# full year In comparison with tha approved budget, as par Exhibit A" sttscbad. *' ^ ik ftimttiwar f i i t ! r i - 'ME*;' j*s . ipppwiyjp itin im rfiiion. . - ! > ' litr Wi . ^suMWW'WHmm* j u ms w mh h mj j n w w imjWfgwBWW^-- ' LIA09652 Advertising Cosnittta Meeting - Waite Lead Promotion program lovember 14, 1929 -8- gfi&CT. - IM The Secretary presented a work er.eet aa a baala of discussion for the 1940 budget. This ess discussed item by item taking first the activities nos In progress. 1. Office Pjcer.se - It saa fait that the office ex panse l&currn curiae 1929, including salaries of additional employees, would nave to be continued is 1940. . " likewise, "Lead" would have to be continued in 190, in its enlarged site end mailing list, charging a proportion to the White Lead rund. 8. Feprint_ "What to._EAPCCl.._fJPW Whitt Ltsd faint* - It was fait that an additional printing of "Wnat to Expect from White Lead Paint" will be necessary in 1940 and that approxi mately 0,000 copies would be adequate. 4. Broadside to Oealers - It was also felt dtslrablt to sand another nr,e broadside to daalara, similar to the one used in 1929 and that this shou.d be aa striking in slat and character aa the original broadside. t. Stockholder and Employee Leaflet* - It was also felt desirable again to circuiarlss atocanoidera and employees of member companies. 6. Painter Leaflets - It was not fait necessary, however, to provide painters with sales nelps of any kind aa thw member companies supplied them a graat dwal of this material. 7. Publicity - It was felt that a great deal mora could be accomplished through publicity than has been accomplished during tne year 1929, through better organisation of publicity efforts and perhaps through the use of some creative publicity. The suggestion was mads that tha Secretary determine hoe much such publicity activities wouid coat to do an adequate Job. 8. field Work with Journeyman Painters - The Secretary suggested the possibility of doing field work with Journeyman painters, pointing out while our member companies did con siderable work with painting contractors, none, to his know ledge, did muen with the Journeymen and that tha Journeymen's association of lb,000 members would be receptive to thla type of work. He pointed out hoe successful similar actlvltlaa had been In our Plumbing Promotion Program. It was decided that this work could ba tried out through the emplcyment of one field man, preferably a member of the Journeyman painters' union, who could attend union meetings, address them, perhaps show a slid* fils, encourage the Sitab.lai.aent of apprentice training classes, and see t.at painting couraas adequately covered tha question of materials. i.i.ii. i piupiuM wi'mgiimmmmmrnmmrnm^mm mm LIA08853 Advertising Committee Meeting - White Lead Promotion Program 1 lovenber 14, 189 9. Color Service - The Secretary explained that due fee Changes ln tnt Rational Lead Cospany's Technical Paint end Color Service, Mrs. fc. K. Roberta1 service! were available fee the Association. Be asked the Coaalttee ;`or Its views as fee the advisability of the Industry establishing a color service, of also using her knowledge In preparing aagixlne articles, addressing woaen's aeetlngs and other activities related to our work with luaber groups. It was generally agreed that a color service alone Is not worthwhile, wnlch was the probable reason aeabera had decided on a leas elaborate service than aalntalned In the past. , 10. Advert_is__in__g__S__p_a_c_e___a_n_d___P_r_o__d_u_c_tion Mr. Cobbs then pre senteadd iIn detail the agency's recoocsandatlons for advertising space and their estlaated cost of production of this advertising. In view of other necessary expenditures. It was felt that approxlaately 910,000 wou.d have to be cut froa the appropriation for ad vertising space and production. The nenbers of the coaalttee ex 4 pressed various views, and the agency was Instructed to present a revised aedla list taking these views and the limitation of funds Into account. The budget as arrived at after taking Into account the con alttee suggestions Is attached as Exhibit *&" The aeetlng adjourned at BiSO P.M. Secretary w w fiw -'wv iw' esf| I 'Wgwg -im pjgnii yuypn.IT / P ^mMj.m,iiiwPi' mmtmm jpgjPW^..- LIA08P5- Advartialn* Coaalttaa Maatlna Promotion Walt# La Prograa ad --------------- ------ - .. -...... Exhibit *A* - Movaabar 14*1939 -- -4- Biirt LEAD PttQttOTIQW PKOGMM Expandituraa J anoary l to g?t. SlalW? Eatlaatad Expandituraa January 1 to m.i si.m? .... 1ajj&Sd oudaat Publicity Salarlaa Additional Hunt and Offlea Expaoaa *Utd( Halllax PIacta. Including poataga Spaea Production $*710.99 3*409.9 C*760.19 l*6d.4 8,160.64 176,664.89 7*838.78 $4,600 4*100 3*000 ,300 8,500 184,000 10,000 $19,000.00 9,696.00 3,000.00 4,000.00 1,000.00 183,666.60 16,000.00 i TOTAL $04*091.97 $16,400 $948,191.60 i >i" 'i, uiajw ^w w rpw i! w"' i>aw iw au *a q p pi *W m I N 2940.01 1 LIA08855 bsL>i* ' i<fcg*Wfc aLiy-Wfriflfa*#'&*.** `Ul&* - iSPWi* .i* Advartlalng Coanltta# Mating - fhita Lead----------- Promotion Program -- Exhibit *E-------Novaabar 14, 190 -6- % UUL2 mzi l eap nmimsmu w ,aai naiAim EXPBIPITURga Advartlalng apaca and production .., *r |1E,900^ Continuing praaant collateral actlvltlaa Offlea axpanaa, including aalarlaa (2) La*d* (portion charged to Vblta Laadfund) flaprlnt, *wnat to Expact fron Vnlta Laad Paint* (0,000 ooplaa) Broadalda, daalara (ti,000) btoc^holdar and aaployaa laaflata Halting Publicity 0,100 2,000 1,700 1,000 000 1,400 10,000 Plaid work with Journajman palntara 6,000 I Contlngaocy Pund 9,000 $62,000 atggfia* Eatlnatad racalpta Eatlaatad carrp-oTar $26,000 10,000 $02,000 i * t i ; r r aiafclfcmna <*4 1 r i onmm I ill HfMJIPW ,.* * ^.Ii9*ia.i.'t--angiCTP ms/sm N 2940.02