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FORM F1H-BSSM-145-WP THE GLIDDEN COMPANY FACTORIES FROM COAST TO COAST BRANCHES IN PRINCIPAl CITIES Notional Heodquorters: CLEVELAND, OHIO % * * API . 4 V ' GLD3974? ...''V"..... V" '"V' ` "v- i \ Jlbu/m CAN FAINT RIGHT OVER OLD WALLFAFER u/tftC GLIDDEN c5&piZ- 'p&fZe&H, ONE GALLON ENOUGH FOR AVERAGE ROOM! IT S IDEAL FOR LIVING ROOMS * BED ROOMS CLOTHES CLOSETS * DINING ROOMS HALLS BASEMENTS ATTIC ROOMS ONLY REFLECT-O-LITE GIVES YOU THESE AMAZING FEATURES /OSmMtCb&M USE THESE TO CHOOSE FROM f * No after odor-even in damp rooms. E Usually covers in one coat--no brush marks. S' Mixes quickly-ready to brush in a few minutes. Goes on like "Goose Grease"--won't tire your arms. Dries to touch in 30 minutes-try it! Won't rub off-today, tomorrow or a year from now. High light reflection-saves on light bills. Cleans easily and quickly. REFLECT-O-LITE GIVES YOU REMARKABLE RESULTS ONALL TYPES OFINTERIOR WALLS Goes on new or old plaster without sizing or priming. ^ SCO V 0.OAT. OFF. Ti me t e s t e d GL 03974 3 SPRED ONE COAT OVER CONCRETE Stone or Stucco You're going to spend o lot of limi at homo** moke your surroundings pWasont the SPRED way. From basement to ottic SPRED will male* staying at homo a pleasure. SPRED ONE COAT OVER BRICK, TJE-E (Unglo*ed' A little thought --a little planning and you can work wonders with SPRED, the Wonder Water- Mix Paint. For more color ideas for your home, ask to see the book --Color for America at your SPRED deoler's store. _n f\aa-7 /. /. THE a ma z in g l y L NEW and ` REALLY PAINT t hat rnVFRS IN ONE COAT IT IS A WATERTHINNED pain t Cl 03074 5 <"11 & AND OWES 30M/M AVERAGE ROOMS UKX THOSE PICTURED ABOVE AND ON THE OTHER SIDE ONLY REQUIRE ONE&EION OF 70 MfNr 477 EMM 1 GAl. of SfRED plus Vi CAL of WATER MAKE IV* GALS. f SPREO PAINT *OOM GLP39746 IXNIVd HaaitOM S.Y3IH3WY xaoav SM3N 9 SM31A aanas SPRED ONE COAT OVER WAUPAPTR And Old Pointed Wall* With on* brush stroke ol SPRED--you con moke old soiled walls look like new.. hove really wash able beauty (or your homel (Caution: Oo not ute SPRED over calcimine or water- soluble paint*J SPRED ONt COAT OVER w al l bo ar ds i!L * <**"' Turn unused space into astro living quarters. A quick coat of SPRED will moke rooms bright and cheerful in the twinkling of on eyel It's fun to paint with SPRED. SEE IT DEMONSTRATED IN OUR STORE SEND IN YOUR ORDER ON THIS CARD DEALER'S NAME AND ADDRESS IMPRINTED HERE If these are to be used as business reply cards, it 'will be necessary for the dealer to supply us with his business reply postal permit number. GLD39748 NOTICE TO OUR CUSTOMERS & FRIENDS We announce a remarkable new product developed from war emergency effort*. Thi* product it called SPRED! It it an improoed washable water-thinned paint Made from the toy bean, it contain* wearing and washing qualities superior to ordinary water-thinned paints. Put it on over old wallpaper, new or old plastered walls, building boards, etc. Use it anywhere inside . . . It's fun to spread SPRED! It has been tested every way under the sun. Look at the colors below, and order what you want-- this announcement is a preview to you of SPRED, the paint you can use in your hornet ONE GALLON OF INTRODUCTORY PRICE SPRED Ccn/eM <Sie tuwaae /unmti *298 GAL. ONE GAL. OF PASTE MAKCS tH GAL. PAINT * WLS.E!* *P.f!^c-?ILED 1 --g--< m PEACH HOOM 101 INS COG HUE t* 1 -- PEACOCK HUS TO SPRED BEAUTY IN YOUR HOME CREAM Fleate tend the following to me : COLOR CALS. COLOR - PEACOCK HUE . _________ .CREAM .. . . ROSINS EGG HUE .... _______ HONEY IIEGE UGHT IVORY........................................... ROAM GREEN FLESH .......................... ................. ANTIQUE GREEN DUSTY ROSE.......................... ................. CANARY . . FEACH HOOM...................................... WEDGWOOD HUE IT. ALSO MADE IN WHITE A RONE WHITE rout GAU. 0*0. $&* GAl * GALS. RAM I I C.O.AQ Nome. Street. _G*y_ WEDGWOOD HUB It. GLD39749 clearlyvy.-shows ..the extent an<i scops'-o^'lthe 1944 progranVeren 'jidth9uti$M missing osaarmrmpllea cs find YM'rtr^o fPha Tanfuroe wmV will `raoftWi 'in that are *& '*: n.039750 MVv . < 4*< '.f ' ?l,^ h, A(?) i __________'_4_U--t4lV.n> IttM'fbVWdUtVUVMn. ........ mMl rgmr^iiWmmilr/g?fqi mm. \ a i' Ai>a ' '< issis am'^.viV' v ,*\J: y .'uv V-.y' ?t'>'M '. )''t\< \vHjii|*:' -*JF-i" iVliUt y) i1 i 1r*\ m ii i I ' <. mm (W^ i 'yymyy4Wy OH THE FOLLOWING PAGES ,y/!E ;;;'v- . i i SHOW YOU HOW TO MEET ,T,HIS DEMAND WITH WATER-MIX PAINTS v;[ i THAT ARE SUPERIOR IN EVERY WAYk'?u \ i ... PLUS IDEAS, ADVERTISING '!; i FEATURES THAT WILL BRING BUYERS j INTO YOUR PLACE ' OP BUSINESS Mil JL J$&e>iSss4T<F*r* !- n+ -. -Ir: 1v ! -- S "5T=*? 5|G^i3}p .: : ,\r ' Aurjl .1 GLD39751 t*'>^ r>fe Water-Mix Paint i^iH* foV$ Zhis Product V* .'* Sft/ttS Zhis Xabel '. v / rv >4X ' Itv!'. O* ' VH .y< \ gxa # . , ' j \ J ' 1 ` ' Will make you "tops" in the paint business '" 'V- ' , ' . . . ': :\iV'. Will make sales for you ; ; /: . '. ' ' ''.-I-'' * . i' ''/ ' `,l ; V'!* . ' \\/( Will help to maintain your volume / : in 1 944 ' i .4 because '* YOU WILL SEE AS YOU TURN THE PAGES THAT SPRED IS OUTSTANDING AND HAS THE RIGHT PROMOTION BEHIND IT , 1 \ x< i r ;'i ii 'Vi GLD39752 ALPHA PROTEIN o 3, ''J F From the Soy Bean . Makes SPEED a Better Paint 3J '' Alpha Protein--the very newest dlscevcry In a Ptinc c vehicle, is used in SPRED! Alpha Protein is so imp proved over old type vehicles that it imparts to Speed ' [a vastly superior properties of performance, wear and endurance not found in other water-mixed paints. ms s.iks .v; > s -.'S. ir." .' Vs. K-rJ \V - ) SK ' i {s. A -f* 'ia ' *.<>> \v.' 'Vi** X *' \ V>- ./ '. . ' ;; >. & *>- y. ;/< i h X i #4"^..... KO W^* I ' rrJ-<Vi -"1 **V I . Ai.'./i.;*.v>'sf <'\ v K t'v V* V.-v! 'f .\v A| v. w* <' .! J-f.O ` V F ' 'i i <V *T, t ` \.1' !Zhesc are the features of 1. REALLY WASHABLE The plasticizing action of the Alpha Protein gives a binding and leveling quality to Spred, that makes fewer and less-uneven places on the surface for dirt and grime to collect, thus making it wash better. - `V;m 2. BETTER HIS1N0 ; r ijAV The specially treated finely ground white pigments used in Spred' , together with the dispersion properties of this newly discovered Alpha Protein vehicle makes .V/.l it possible to brush the material in a more even film on the surface, thus giving better hiding. , EASIER APPLICATION3. The vehicle in a paint makes it work easy or hard! The ; W( special Alpha Protein vehicle together.with a combination of chemicals in Spred makes it ViWf* work freer and easier without pull, thus requiring a minimum amount of brushing labor. y^,y A WRITER WHITE4. . The special Alpha Protein vehicle has less staining and after- vj(i\ yellowing action on the white pigments used in Spred which actually makes it become. (.V* whiter as it dries! All of these superior qualities claimed for Spred are better because of this ' new Alpha Protein vehide. . ' i-. pens a mm o f one f u t u r es c u u d ed or one w as h abl e w at er f ar o s THAT SPRED IN ITS STRIDE MEETS OR BUTS. THESE FUTURES ARE: ; . ; . f. . I 5. EASIER MIXING Breaks up quicker, less stirring! , `-j < * ?.o. (ti'V 6. QUICKER DRYING Actually dries in 30 minutes! 7. NO ODOR No unpleasant odor while painting or after! 8. NO PRIMING Covers most surfaces in one quick coat! 9. COVERS ANY SURFACE Wallpaper, plaster, wood, old paint, unglazed brick or tile! # . - - :> - / '*, . i - j v< V-- -.a .- ' i `t , i' /'i a'\ - Nv ' '* ' ` s '****' *\ /' ' \ / GLD39753 Anyone can use it l :\i, X 'X*.' V * /*.>f' 1 i. 'C.l \ *' ? V. :li And GllDDEN COMf^'i . v ;. ';i, .Vi)/-, > > \' . f-,f; - b, I ' / ,< y\\r this is your:'W ?>.; < 1 M 1 -i1 ><* ! >r*i \ : 1' ; '. yt*v ,"r-> V < A -w` '> t , Because of the ease and speed with which f\+* J ill? liJ1 > ,i> i h-A* Jisl^ ^ M fee?. I SPRED can be used --a wider field of users has . , < -: > 1 ''' y> ** been opened up in your market as ,followst \ 1 1..,, : A'Z.^ ' i ' HOME OWNERS l -- will buy and use SPRED ctoK it goes on eaay and cotta little I . j ^V'3. RENTERS -- will buy SPRED and do thtilrr ' !i_'.I'/I own redecorating if the landlord ; , ' wiU not I , . , : iv' ' ' < ! <.. \ ' ... V '.Ml. I PAINTING CONTRACTORS' v \ ` -- will buy SPRED becauee of ita speed and ease of application, thus saving them time and labor! You can develop these users into large volume boyeraI . ` 1 - 4.= .&'5. . >< 6e ' lt APARTMENT HOUSES REAL ESTATE OPERATORS i INSTITUTIONS -- will buy SPRED becauaa of --will buy SPRED to economically Improve old --wilt buy ,SPRED bacauaa It 1 in economy in redecotating property and alao becauae of ita ldw-firt-cost for can be applied by their, own suites. new buildings. maintenance employaaa.,(` #4.^ r't >. '* A> -r-, r-r > v.*.V>s /--rv AV^t' A /? v A Va-v 7. I FARMERS /A -- will buy SPRED becauaa it's a "farm product" and is economical 1 to uaa. 9. STORE INTERIORS 1 --will buy SPRED bacauaa it can be uaed without interrupting business. l 8. >i: BUILDINGS OFFICES -- will buy 8PRBD bacauaa It par. mita quick, low-cost decoration for naw tenants. ( 10. m, GOV'T. PROJECTS -- will bny SPRED becauae It meets Government Specifications and it can be told for all projects. I; ' `/ ' ,tA >iL>`, jv>:,'it?n ,rf. * v< IsTj Sl >' ^t>i <*>! v rX .r.e, k> j..' ' " ' b S> f. ' yivA'* 1 . % , ; v/ . ` .-* %.% ' y V;/x.*.' V cV ' * V'..' 1 ' r . ,# , e V #4 > 're > ^ A A. \ ^ f I. 3 ^ ' i* - ^ V ' f ' ^ ^ (f J t' -i 1 GLD39754  v '.`iUVV'.vVj V,,-,v\(ijur; FROM TH E;-JRAIHlBOWj'^'K v,, I i l t 1, I \ / .t M '*-i-* V ' j ' . ;i.-v fw;j'Wiwf':'^ it'* vtVftfiwffi;. Ki m.'m , ; i-:;PA & ;;|g* ft Carefully Selected and Com- i$.: S'! pounded to, Give Consumers the \ ''Vl V Best Selection of Colors, |n Keeping with Today s Decorating Trends. >` i i / 2^5 *A` i,1 7' 7/ i< & & I 1 It: ' . V..1 .{ ' ' TO THE SUCCESSFUL SALE OF A PAINT PRODUCT .' ., ' '.I . ' ' V * ' )? WOMEN / AND DECORATORS WANT 'V(!T>-r MODERN COLORS TO SET OFF FURNISH : vr-V.`-A Kr )te ?$ INGS, TO INCREASE LIGHT REFLECTION AND TO ADD A NOTE OF SMARTNESS w Sy , i ` \\ . SPRED COLORS.-.DO ALL THESE, THINGS* ; !A H* & K* THUS BUILDING U? CONSUMBSS-'lNTBREST v. :,v ' A W V***y W\V'>'V* tvv*"'V,5>r-iy\?tT/vr'V'T/Vr*VV' Wv/V/',2r <*'"/''WH K&foj 'JVA; Ofc/fc. C-.0.JTU tlv/fO ivtX&u \AWt\7\iksk-* iTvit\ `^ GLD39755 HEBE'S THE ANSWER TO TOUR HOME DECORATING PROBLEMS `COLOR FOR AMERICA' The Book for Brides, Mothers, Wives, Sisters and Homemakers i fl J Shows You How To Arrange furniture, itipiiiu end UoAntin effects. Convert old furniture into pieces of inlereet end choral. Make every room more pleasing end attractive by the use of color. k Get the most out of the things you have. k Emphasize the good points of your home and minimize the bad. 122 PAGES FILLED WITH PICTURES Form No. C88-249 NSM (D. CO.) RL LITHO. IN U. 8. ADDITIONAIlWATEHtTHINNED! PAINT PHODUCTS?, ; - -- ' -,"1 ' ft r I V *. J - ` e'ReflectrO^Lit*;SdyProteiniPasteiPainth Brilliant Colors;, ^ *' s Vo It Vo GIo CassiniPaint (Powder) ` ' : i- Concrete? and Stucco; Palnt (Powdery: ' m | ri'xtiire,WkltFihlsht(Pbwder)K epiastic Surfaces (Powder* ij hfy'-- V. *iLic'e-Locklng>Hydraulio Prime# (Powder)- '"Vjt'S < AdiElilte Hygienic Kalsomlne* "TXM E-TEST ED" PAINT LABORATORIES * CLEVELAND, OHIO * GLD3Q756 THIS SHOWS HOW SPMUOve* IN ONE EASY COAT FOR LIVING ROOMS DINING ROOMS HALLS* BEDROOMS* BATHROOMS KITCHENS * BASEMENTS * PLAYROOMS Fast acting SPRED is the ideal finish for home interiors. It's fun to select the colors, it's fun to mix and it's fun to use. SPRED goes on over most any wall surface--one coat covers. It dries fast, there are no unpleasant odors -- you can use a room an hour after painting! A gallon of SPRED thinned with water makes 11/2 gallons of paint -- enough for an aver age room I Best of all, you can wash off dirt with soap and water if your walls are painted with SPRED. ci3 CLD39758 CONCRETE BLOCK IkOH^SPRlQoyeimgne This Is The Way To Use SPRED ~wmL irs f u n TO PAltiT* /ftlfK, YOURSF^it First mix SPRED as instructed on the label -doesn't take longl Second dust off the surface. Third start painting -doesn't take long either because brush marks won't show and one coat covers. Even inexperienced hands get professional results with SPRED. 1a!??mmK*K_____,, ______ _______ ______ _. 7'1NO HARD WORK Wipeup anycptattertwkhadolh'domB 'water. Clean brvtHe* anf `"-3' IfAFTE RWARDSwrfer.TW. alllT-- WOOD;^-;,^ *! tr:*toj rtfCttiTf&x&i iHESE3aty <S^4?MAKE SPRED % Deles ef SPRED THINS WnH WATER Mr 1 GAL SPRED | %al jtiED, 11GAI. PASTE MAKES i 1 l'/jGAl. SPRED' GLD39759 I f ':0 i 1 1 1 1 PEACOCK BLUE 1W l LIGHT ! IVORY -- vwSE* I 1 1 WRITE 1 ixfoW I TEACH BLOOM 1 1 m&t ! DUSTY ROSE 1 1 1 BONE WRITE 3 m am om mar t$ v ANTIQUE BREEN WEBBWOOD BLUE, LT. CREAM FOAM BREEN CANARY 2*YP3T * THE COLOR CARD *, ROBINS EBB i 'il BLUE: GL039760 S.V 1 M( <. li [i ; / l *i vVM !< , Iv i W *ji\ l V"! M1 1 "1 5^1. Ml &l \ - v\ 7> .- i'O `j (l \0` i B ' I t . 'i -r. f "`-i -? * > '1: ' I -< - V-\ ! v/ v*3 ...' ' i;'...: ** .- *>*.... > .< i. ; i w v / >(. ii i In Addition to 'Bein^ a Superior Product Mi (. ! * , '. 1. witk '' I1 1 ' of unrivaled beauty for home decoration is sold for the dealer through strong and'powerful Consumer Promotion consisting of am iiiM \ >*;i *i r i- f h, ' V i \ M*f ft* Vi W> - i Vi v ,t_ Vi ^5 :h ft? Vi Vi * l* y-'i Vf; 'v-V ty* ?\ '>y *V %i J Vi ;X /-?> '*$ A |:>V* EACH OF WHICH WILL BE EXPLAINED IN DETAIL IN THE SECTIONS THAT FOLLOW s t / ` *./ \. j \ v Tyt v 'f 'v/ v** I.,,., .'* XXi -H; j *r uKJ/."\**i*. .\l /H* i>* .''f*t'j . v/iT` t * .*f .* .*. rV 'J:. y-*\ ?>v A GLH397fcl 1 i 1I j 1 I 1 i 1 i ] I ; - * / * i , * * '!1 ] THAT BUILDS CONSUMER ACCEPTANCE : ] FOR SPRED BY CATCHING THE INTEREST OF MILLIONS OF POTENTIAL USERS ] ] ] 1 ] ] ] GLP397G2 FEATURING > * ' \.k / / <i ') THE SUFEB10R POINTS OF SPEED -J PLUS INSPIRING COPY AND APPEALING PICTURES SHOWING CUSTOMERS WHAT SPRED GAN DO FOR THEM Will fte Presented Zi IN THE PAGES OF THESE NATIONALLY READ AND FAMOUS PUBLICATIONS DURING THE SPRING, SUMMER & FALL SEASON OF '44 GOOD AMERICAN BETTER HOMES HOUSE HOUSEKEEPING HOME AND GARDENS BEAUTIFUL i HOUSE Ho l l a n d 's HOUSEHOLD WOMAN'S AND GARDEN MAGAZINE MAGAZINE DAY SAMPLE ADS IN FRONT POCKET ,rryfiinu. Ml I'nfu.c1 wmi'lgwwwfryTffynHm CLI> 39 7f.3 WESm -i i, 1 1 FEED THE BEST. [_ i1>11 **>--*> "'iiiii'irfti>;1ri nmay[iiiiiiit ] ] Covers Zke Kick ?am Market ] AND BUILDS SALES FOR YOU `' ' 1 withA WIDE VARIETY OF INFORMATIVE ADS ' [ 'I' . >U$ "l INTRODUCING SPRED AND SHOWING HOW .. l IT IS JOB-FITTED FOR THE FARM HOME :: M ] Zhese Ads Will Appear Jh \ V SUCCESSFUL FARM JOURNAL THE FARM & . SOUTHERN ] FARMING L FARMER'S WIFE FARMER RANCH PLANTER CALIFORNIA MONTANA PACIFIC RURAL PRESS IDAHO ] CULTIVATOR FARMER L CALIFORNIA FARMER FARMER OREGON WASHINGTON FARMER FARMER l Jh March, April, May, fane, September and October Jssues 1 SAMPLE ADS IN FRONT POCKET t i ...................................................... ....... ... ...................................... i ..................... M .' 1 . > ' ' ' 1 r(t.K IJ t i JIMWPjlPJf; ' \ I *Ll .iMAi l GLP397f.^ ?U$--the advertising of SPRED does not stop there --because AMERICA'S greatest news papers will carry a complete and extensive program of SPRED ADS throughout the I I PAINT SEASONS OF 1944 tm. ti'f T.y L ,*^.i ,.mA cfl/'X- m,h a v uT*.rfii _ _ __ iv>ub <j t k /h Life:h, TOI.Kpp m.ADK : ; ftl v.'-a.tv. jf-fk.- *t u *v > iMi rST. LOUIS STAR-TIME' ~" ~*"*'' ^ 11--g c l} SanjrwnfuroOimu-if | a - a j -------------------*5* MIAMI DAILY NEWS [TTM.: ||f W^lPomui 1_ -- '* .......... uwrmkf " TIIE COMMERCIAL APPEAL tVtk>. [ c >LANES BOMB 4 JAP SHIPS gjg._ kiJgSgaSffi lUHTMN DEFEHSEi w-^.; / X / A I H->.7- `J A. WILL REACH MILLIONS OF POTENTIAL USERS J INCLUDING FAMILIES LIVING IN YOUR TRADING AREA > .'*i AND -f '! - i > ' . your fiame and Address * ' ( - WILL BE IN THESE ADS THUS MAKING YOU .' AN INTEGRAL PART OP THIS PROMOTION Pj CUS BUY-LINES by Nancy Sasser TUIA Wttkly Sponsored Column of things Advtftiwd end Intortsting 11,485,108 SPRED messages every other Sunday to the Housewives of America, through the pages of 44 Big City News* papers. Results prove "BUY-LINES" are read by Women who buy --whether living in urban or rural areas. *t / 'f * . * . 'lri. *% r r. i; ,' V* / 1; ..'* V GLD397f;^ st: o E11 a d v s a t i s i *.:s a a *a 'a .3 b to reach that vast army of paint users who buy more paint than any other group of buyers-- mfis 1 1 OF AMERICA ] . i. (.f- v 1 1 \S*' ' ' 1* i'i *' * * ] ' <> ] A SERIES OF ADVERTISEMENTS WILL BE RUN IN , ] Rational ] F&INTE&S' MAGAZINE ' t 1 featuring tM ] ?: ] As A Painters' Product THAT WILL MAKE PROFITS FOR , ik' -.1 ] HIM BECAUSE OF THE MANY , V ' I' ECONOMIES IT WILL EFFECT FOR HIM 1 THROUGH THE EASE OF HANDLING AND THE SAVING OF LABOR ] and YOU BENEFIT BY THIS PROMOTION ] because SPRED IS SOLD ONLY TO THE ] PAINTING CONTRACTOR THROUGH YOU mm * Va^Li 1 A SAMPLE AD HI MIDDLE POCKET * ] GLD3*57b6 NATIONAL ADVERTISING CONTINUED r^T^ 51 t mu V- \Vt. ; /; T- .>!;4.. ,:------- - : ' r` *' ira 4 gg 1 ' ON AMERICA'S LEADING TRAVEL & TRADE RODTES SPECTACULAR BULLETINS 47 FEET LONG X 27 FEET HIGH in Blight Colors and Attractive Design . That Tie-In SPUED With All the % PAINTS'- VARNISHES LACQUERS ENAMELS PROMOTION PAST AND PRESENT ittlliiTf '*'* ' .........----1--L-;--rti^hikL GLP397C7 / ' THAT ENABLES SPRED DEALERS TO' * /Tt IE-IN WITH \ THE BIG NATIONAL ADVERTISING CAMPAIGN. AN 'll i, 1 . ELABORATE PROGRAM FROM WHICH THE DEALER - i n .1 / I ' * ' ; < . > MAY SELECT THOSE THINGS THAT WILL REACH ] ,1 HIS MARKET AND SERVE HIM IN THE BEST WAY. j / ; i! ,J : -4 '\ \ `I- 0l_0397f>e 'J 0 ..A i * k V .** i ki 1 'Distinctive! Different/ I f KNEWSPAPER ADS' ^DESCRIPTION: A new pictorial style with minimum copy makes SPRED ads this year entirely different and distinctive. People can see at a glance how SPRED may be used I --at a glance they can see what it will do for their I homes! Space is provided for the dealer's business name and address. u COST TO GLIDDEN: i Glidden pays all costs for necessary mats, stereotypes j and electrotypes. Glidden also pays 1/2 of the total ' newspaper space cost, when ads are placed at the j dealer's local newspaper advertising rate. (The Total^ j Proposed Cooperation for the year should be entered ! on the Tailor-Made Agreement Form.) I COST TO DEALER: i The Dealer pays for running each ad, and then sends i-'ofbe paid invoice with a copy of the ad to his Glidden Division Office for the SO-SO credit. SAMPLES IN FRONT POCKET , r HANDBILLS ' ^DESCRIPTION: 1 I Spred Handbills of tabloid sire -- printed 2 sides -- '-'--will use the same pictorial style as the Newspaper Ads. This will make them an unusually attractive medium for getting the SPRED story into the borne | where it counts. Space is provided for imprinting ! dealer's business name and address. U COST TO GLIDDEN: Glidden pays all preparation costs and also the actual printing cost of handbills ($4.00 per M). The ship ping charges are prepaid by Glidden. Show the pro posed handbill expense for the year on the Tailor-"' Made Agreement Form, Glidden's share at $4.00 per M and the Dealer's share at $1.30 per M. COST TO DEALER: The dealer pays for imprinting his business name and 'address ($1.30 per M) on the handbills. The dealer will also pay for any distribution costs incurred. ' ; | SAMPLES IN FRONT POCKET ; ;r 43 /; i % t It : (, ^^itlfl'ii'rf^iiCTir'" htfta>laaaiafc*, f 1 / RADIO > ? 7 1 UeUi Colorful t f-:f TRANSCRIPTIONS DESCRIPTION: Snappy, spot dramatic skits in the modern technique that quickly tell radio audiences about SPRED. Each spot approximately one minute long with time enough for local dealer's tie-in announcement. Sixteen different SPRED programs on a record. COST TO GLIDDEN: Glidden supplies records (Cost $3 00 each) free to dealers. Glidden will participate in time costs on a SO-SO basis up to a reasonable amount. Show entire coopera tion cost on Tailor-Made Agreement form. i? '2 :.T ! I MOVIE DESCRIPTION: SLIDES Now, SPRED movie slides are available in color! There slides tell a quick story to movie audiences about the superior qualities of "do-it-yourself" SPRED. Space is provided for dealer's imprint which local theatre will insert on slide. COST TO GLIDDEN: Glidden pays for the slides ($2.00 each). Glidden will * if7- also participate in the expense of showing them, on a s50-30 basis up to a reasonable amount. Show entire co operation cost on Tailor-Made Agreement. li t COST TO DEALER: The Dealer pays for his share of the time costs and any other expenses. .r.vt v , t-' `-v.ys- V r COST TO DEALER: The dealer pays for his share of the expense of showing the slides. 2 O' c ' J. s O' ro t ORDER V-IECE FEATURES ON REGULAR ADVERTISING ORDER FORM * o c1.1 a d 71:ais ih g * j 4JI ] j i i J 1 ] 1 t ]t 1 1 J ] 1 J 1 1 ] 1 1 j ALBUM FOLDER DESCRIPTION: A miniature "COLOR FOR AMERICA" book, showing many rooms in full color! Beautiful illustrations that appeal to the consumer and prompt the use of SPRED in the home. Use this folder for handing to interested prospects or wrapping in packages. May be imprinted with dealer's name and address. COST TO GLIDDEN: Glidden pays the entire cost of the Album Folder ($9-S0 per 1000 unimprinted or (12.75 per 1000 imprinted with Dealer's name and address.) Show the Total Glidden cost, for the number of Album Folders wanted, on the Tailor-Made Agreement Form. COST TO DEALER: The dealer pays for all distribution charges including addressing and postage if Album Folders are to be distributed or mailed. + USE AEC. ADV. OADEA FOAM WIEN OADEIIHC * INVOICER DESCRIPTION: An interesting feature for enclosing in monthly mailings to customers and prospects. Shows SPRED colors and provides a reply card so customer may order. SPRED from the dealer. Imprinted with dealer's name and address. NOTE: When ordering be sure to include dealer's mailing permit number. COST TO GLIDDEN: Glidden pays the entire cost of the "Invoicer" ($7.50 per 1000 unimprinted or (12.00 per 1000 imprinted with Dealer's name and ad dress.) Show the Total Glidden cost, for the number of Invoicers wanted, on the TailorMade Agreement Form. COST TO DEALER: The Dealer pays for all distribution charges including addressing and postage. USE 1EC ADU. OIUEI FOAM WIEK 0II1IING * DIRECT MAIL For the dealer who desires to conduct a direct mail campaign, a series of letters are available to be used as copy by the dealer for reproducing on his own letterhead. Letcers should be sent to customers and prospects on a regu lar schedule to arouse and concen trate interest in SPRED. A direct mail campaign is much more effective if deliberately planned and executed! rp,iii!ii.)uiifm'^Twyyi';wiyi.i j i.u j L ,, mmm* 1 / Amnios in From; Pocket GL039770 I 1 ] 3 1 ] 1 1 on ' ft 3: /P , vi<}j'{^ iAv- -MV.'/1//'e' f*t'/jlV1 3 3 3 IDENTIFICATION FOR YOUR STORE, SHOWING THAT IT IS HEADQUARTERS FOR SPRED ] ` I <bia PJCUS <kj> 1 COLORFUL DISPLAY MATERIAL FOR USE IN SHOW WINDOWS AND STORE INTERIORS TO i j REMIND CUSTOMERS AT THE POINT-OF-SALE 1 THAT SPRED IS THE WATER-MIX PAINT TO 1 BUY BECAUSE OF ITS UNRIVALED SUPERIORITY. 1; 1 AN mmivnu Jv n * iimvTO,iiuu#rfirnufWr4kiii iiftwaiwaiiiuifwrji =r J GLD39771 STOKE L*-. namminn( * FEATURES THAT s po t l ig h t y o u r s t o r e h ead q uar t er s . FOR m nv)7 7? EXTERIOR BANNER: Of tough Rhino-Fibre (2'x 8') ready for displaying on the store front. Bright colors and design ties-in with broad National Advertising Campaign. Form No. D70 Gliddcn Cost .65 WINDOW DECAL: A permanent sign for show window or | store entrance -- (9,,x 12"). Easy to ap ply. Another feature that ties-in with the National Advertising for SPRED. j Form No. K44 Glidden Cost .55 ORDER ON REG. ADV. ORDER FORM DESCRIPTION: Eye-catching display backgrounds, ] a colorful can-top cut-out and four sets of window banners to help you secure on-the-spot sales. Designed especially to fit any type of window or interior dis ] play, these selling aids offer an exceptional opportu nity for variety in display selling. Although we only show 1 set of Window Trim there ] are 3 other sets available as listed below for ordering. As the need arises, new features will be produced and announced during the year, also. 1 COSTS: Form No. Features Our Share 1 I)-61 Spred Window Background ........ $1-25 I)-12 Spred Can-top Cut-Out................. .60 D-385 No . 1 Spred Window Trim ..................... .45 ] D-289 No. 2 Spred Window Trim (Hand)....................45 D-285 No. 3 Spred Window Trim (Scroll)....................45 D-388 No. < Spred Window Trim I Arrow)...............45 I j ORDER BY FORM NO. H ON REGULAR ADV. ORDER FORM OTfjTT ^ d is pl ay : MATERIAL vSZ'w*',TpZz - .N ^il I , aND fo r GLH3V773 ST OUt b e h ms t m'110^ r IN ' \ traffic Aisl \ Ball SPI-EE Sales During SALES D^T* SPECIAL EVENTS AND pain t in g s eas o n s Set up demonstration tables in traffic aisles away from the paint department as well as in the department. Secure old wallpaper sample books or use rolls of wallpaper on racks as illustrated above for demonstrating SPRED over wallpaper. When the painted sheets dry, cut them into small pieces and hand them out to interested customers. Demonstrate several colors or all of them so people can see how the colors look when painted out. r L ^ 1 ^ i L f WE SUPPLY FREE UPON REQUEST, PANELS OF SHEETROCK PAINTED WITH SPRED SO YOU CAN DEMON- ,, fl STRATE SPRED'S WASH ABILITY. 1 .'Y: ,_.> '1 -i >* +'% N'A'tV) :V&'?MM>" \ lyiXI./ 5 @!s> @S @8 } ;pp %! #* .v?>iv*,v, v. U>-4 m s@ ' 3M|-x' f-'o>;^ ?. WW)J v^.#_' , - v>" iM %) .r>..Vs:J .* /^ ^ <: 0 l'' `'vV< ' > ^ <;/ /> <) fd2y r^y>. @0 Cl_n39775 - XsltC v/rr> r.-EMiSH-iin'-'. i ORIGINAL TYPE I Water-Mix Paint -~~T This Soya Protein Paste Paint 11 v --_ -Washable) has created a (Non large Wau. market and will coonnttiinnuuee N to be sold in great v---o- lume because of its attractivve price a nd economy to th` e user. ADVERTISING FEATURES TO HELP SELL! HANDBILLS: Form No. H16--Printed both sides with space for Dealer's Name and Address. See sam ple in Front Pocket for size and costs. , NEWSPAPER ADS: See Proof Sheet in Front Pocket for available ads. Order by the number assigned to the ads and specify if you want mats, stereos or electros. FOLDER: Form No. F114 -- Colorful Folders for stuffing in Packages, Invoices or to hand out. Sample in Front Pocket. WINDOW DISPLAY: Form D-7--Third dimen sion view of a home freshly painted! Forty inches wide printed in full color. GLIDDEN share . . $1.50 No Cost to Dealers. f USE REGULAR ADV. ORDER FORM ORDER BY FORM NO.-GIVE CORRECT IMPRINT INFORMATION 'ArALSO AVAILABLE IN 3 OTHER GLIDDEN BRANDS HEMILTONEi i, HEATH A MILLIGAN MFG. DIVISION MEZZOTONEi SUuf*Uur,d kj ADAMS A ELTINO CO. DIVISION CLIMATIC SOYA PROTEIN PASTE PAINT: Maimraoiirtti Or THE AMERICAN PAINT WORKS DIVISION o* m o C5 [ I 9 ALLIES Water-MM PAINT PRODUCTS I E V*' ~J... i\_*. tv%. -i ,ar i. / i: c, i t ib v; t j - Ti :-j ~a > * VV nr r- \e ur ij t x cr *fl vr "3 s([" -]/ *'--r 'V' H 1 t - 'V ' *'= > >! ; fa A ./n 3k ] , CASEIN HYDRAULIC TEXTURE//!VJ |as i;{ : i/r A DRY POWDER PRIMER WALL FINISHV< 3/ Vn n/ X .V Vfi sy. ' PAINT Jl] 'ni fa\ >A ,A hard lime-locking V / Its heavy textured ' >' it All the usual econo* 1, mies of dry powder Y 3/ Y */. prime coat over which . effect makes it the out-' Y I i-m> ay, be applied oil M b\ . 1 * ' , )., *, , -standing, choiceVof ' 1 fe %r;L| paints plus superior x<! coverage, quick dry 'M tlj,i >* paints, lacquer, kal- fa M H 1 decorators. Gives cold, ' , - - ' * | 'I.',/' | '. \! 3 fc-L ing and ease of application. /r> > s | somine, and all water W A bare walls a warm, ! v< ,/A ,t( r./ . '1 ' , ` ' thinned paints. \ < :'' .. fa ^ .modern appearance. - i-1 'v. 3 <\ }.. )"V ... %.. i. -:.i n p. j j v ' t K u":li , j .4 ii t . it a v u x n ;y i;; f 3 -/ p--**---- ** **" * "iv^ 1 ; ANCDEMSTEUNCTCO fleit AHDY-OEELN-ITICE y COELXDTEWRIAOTRERa L'f vl: t;V / i' i r vrcr t i yr v; ,v t i bt tj i* f. ta /G ttr- ntoA t.1 w nr vrar t a y t s o ' t s tg -------------------- 3 PAINT EALSOMINE PAINT;!>J ' ! A# A; ys y >v >\'i} Becomes part of any 1 * r? ;/;i . cement or stucco 1 vi, exterior surface and h- fa r ' \ , %VJ cannot chip or peel. S/E* / r l V;: Available in lnany h n t 3 *ymodern colors. I V XH i The . i ii economical I ' f.i>n.is* h, 'easily applied to give :/t: y soft, velvety effects to u h all rooms. 1! i ' ' . ; I *: ' In white only. , An ;; ! economical finish for , / dance pavilions, tour- ^ ist cabins, gas stations). {V lofts and factory; - ; buildings. ' ... _j/r- ] . - -...'..x `si 'i t ii. ?. p. T. .11 l.\. 5L .S.W J.T C. it . .i I'/Bwi ja`"ic r z, vi w r. ;r* c* .<t _;v - V;\ vr^ v. cr, v? t\ 1 " '] i -1 EALSIZE :r PLASTIC , -.n i SURFACER fa p\ 2/ a-Vi u 3/ PATCRINO PLASTER . I A superior size for ` 1 su/kwalls to be kalso- I 1 For filling and smoothing uneven fa ).N; 't >K ' <* 1 Fills cracks and open ings perfectly! Will 3i mined. Economical, - ~A\ surfaces. Adheres per* , '; easily and quickly ; ,i fectly to wood, metal \c; 3/ fa 3 JI,V . , ' I 1; not crack . . . plaster- i like when dry. Sets 1 fapplied. |('^ or masonry without \ 3 chipping. N I ufa a\ _ very slowly. ,' /" ; ` : y{'' . ' ` '? i ' ' y.. r-,----/.* il;'-<. ;i t:. :r-.('j*h*..*..'j .Vu" * < n ,j .t j -: if n s.\ in y jn.iin.ja GLD39777 Prei AT I 1 i ] ] ] \ ^ Vsx >\ ] * / '' < /i\/. y v^r~ y^ ,v k . ] ] ] ] ] V j' 1 1 'i*'jyi ir 1 1 1 1 1 A Complete Line of Paint for every Paint Marketing Need - available in Nine of America's most 'famous and best known brands. Each prod- , , * , . |` ' /''. uct tested and approved by the TIME-TESTED Paint Laboratories. rj 3{ GLD39778 Paint buyers THROUGHOUT AMERICA w. V,"> '.U?\ f.JAV/ i/-. <'igSS-S THESE LONG-ESTABLISHED, FAMOUS V/*`V!1'!SCfcX GLIDDEN BRANDS CARRYING THE S 4VtWl4 M*W*P(I< TIME-TESTED SEAL OF APPROVAL sS<S sM` I I I s&) tW: >--V> & #.v i w >i H` tit *- / tv-.'*) ' '' It Ui ,> ') I I r4.<** | V'.l 4;) % . ' ' VU i GLD39779 I H i\'>:;THE' WALL STREET JOURNAL. /"V I J&SK.: r>t;,v'N. .-..W- ^-vr:i-. Ml I I 1 J ] ] 1 ] ] 1 Jn Addition to the (freatAdvertising Program ftekind the Promotion of SPK8D ] GLIDDEN ] ! Also Advertises in ; 4 * ' 4* ] ' : AMERICA'S LEADING BUSINESS f ] !'. AND NEWS MAGAZINES AND ] ]r I TRADE PAPERS t All of these messages reach out into all markets and impress buyers with the quality and worth .I .V ]j behind all Glidden Products. All of this plus-advertising j ] benefits you because-- A GLIDDEN DEALER IS RECOGNIZED AS ONE REPRE SENTING AND SELLING GOOD RELIABLE MERCHANDISE __ _ ]< IJIJ11` J> 1m 4"'Jl"1 - JTJ1 -lfr-11"a fgJ.MM U I'lilU.iLL II n j ^it nrrif------ ---------- ------------------------------ -------- n I ,ih i,,i umptmi" tj GLD39780 j MHHHMMMMMMIMMHMMX Ml ' , . " V . ? i. M n & *-N tyj*. a; ] a f <> i* -i.; V\ 1 -4 < ] 1 ; v.-, 1 S ] 53 ] 5-f .< > ] 't/. ] ?y'\ 1 (V . V/ 1 -<a y] 1& 1 `1 j i w, 'll/')- , , ' ' ; , ,V.` , > ' . ;,'|V , . V .. c (! r^j-Pt `Vt^.; / '/> ' 1 V'.;yv':.'`,).V A NEW SERVICE TO HELP PAINT DEALERS in .1 . .!" ,'. ' i. ' Li.';' " **i , 1 ', r.; I ! 'V/ '" f iy'A'i. > PAINT : ; And other Merchandise -I Generally Sold in Stores Where Paint is Retailed GLD39781 c;;>iVO cPtiesentinq f I I [ V.| :';d ,'^1 "M rt'i - f-. SS.lYA '\A.'.x*S "m ..?/'">-,Mtv; 'vvVv' ,i y'-l'rr -> < *}>-.',< f , .'vr*Ar-fvi{ <r*.; N.| / X> 4r v/" ' ^iiil1 A Monthly Magazine Containing Digests of Articles and Important Topics of Interest to Retailers ofif GLIDDEN PAINTS GIVING THEM TIMELY TIPS ON NEW PRODUCTS, POLICIES. TRENDS AND OTHER INFORMATION PERTAINING TO THE OPERATION OF THEIR BUSINESS i Issued Monthly During Zhe Paint Seasons GLD397 82 -- .--........... -----......w to W to The Kind of Information and Helps `I To Be Contained In The Issues of t Timely Tips ! i' to Wv-d' \\ i to x. > to t ` \ if i National Merchandising Events: . Important national events behind which there will be nation-wide advertising and promotion will be announced and a brief outline given. This will apply to ; i paint and allied products. . ' Selling Ideas WWiill include successful ideas used by dealers in moving merchandise. Will also . include proposals and suggestions based on analyses of's"te"lli`ng problems. Display: ,, ' Will discuss display problems and make suggestions for novel displays to be erected or built for store interiors, windows, snows, etc. Post-War: Will include digests of all types of Post-War articles of particular interest to paint retailers. ,1 to to to K* to to K3 Related Product Merchandising: Will include latest information about products and problems allied to paint. Most paint retailers sell other related items and this department will discuss not only related products but demonstrate how effectively paint may be tied in with them, thus building larger volume. . , / ' l' Color and Decorating: ,. Articles about trends and progress in the use of color by consumers in homes, offices, stores, factories and institutions. New developments will be presented as they come up. tv *0 to News Items: Interesting bits of news about people and business who are associated with the production, promotion and selling of paint products and allied products. to Direct Mail: New stunts and ideas for creating consumer interest through Direct Mail chan nels will be presented. This is becoming more important as manpower-pinches deplete selling ranks. , to to! COHTIHHED OH NEXT PAOB -, \.-r *>> ?' <.f v.' ' v .t j./ v->r/\tv* t?n5fwirY'>y thi'*';/n'l a v..1oon/aj" ft W tbf onxfcj'' ok GLD39783 & V/ -r-' &! U # U & wffe & b*J/s*4 * * $ V cte v & -A' jl% *# to w i>^! *-.? I It,:; ) < >` , 1 ' 1 "ft ( C 0 NTI N U E D ) ; t. \rc,*v (v . VO, /\.i V'lVt i', Safety and Hazard Information: ' 1 . \ V , ` *; ,<; > v v1 Articles of specific interest to those desirous of lessening occupational hazards >/.i and increasing safety measures. , (! , . Industry Hews.- . %'. , , < , I j. v'. \\\ 1 ,,'j ; W\ Items about the paint industry of particular interest to retailers--some of which `0 ;), -will reveal long time plans for the f"uture as regards trends to new products and 1 policies concerning the future. ' '*U * Personnel Problems: \ Digests of ariticles concerninwg the handling of employees, employee relations. A . - "r valuable contribution to retailers in smoothing out puzzling employee problems. ` \ Stockkeeping and Stock Arrangement: . , ` .1 I More efficient ways of keeping stock are always coming to the fore and this service will present the best of them. This will include topics on record keeping, 1 store layout, departmentizing, etc. 1< 1( 1 r, . * *i t. '!>v Sg p v ic g * , ,1 : *i " , Will show how retailers can render better worthwhile service to consumers, .'Vi r. n' pointing out how to eliminate inefficient practices and time-taking, non-profit', *h' procedures of service, etc. . V `1 ' . . , |( Advertising: ' Demonstrating how to get more advertising for the money spent. How to reach, ,, * i. , , , consumers through the right mediums, and the kind of selling copy to use in making up newspaper ads, handbills, and other types of advertising a retailer |i( i1 might do. .i <. i Promotion: Articles about planning consumer promotions for seasonal products and others. Examples of what was done to make successful promotions dick in the past. Group Plans: ' ). ' / ,' Articles of interest where merchants have united behind a common cause for their own good. Outlines of things to be tried by groups interested in the pro motion of specific programs of civic interest and welfare. Markets: Listing new outlets for making sales of paint and related products. As markets change and new ones open, because of improvements in products, new products and other reasons, this information will be gathered and presented. . L f -Yi! A'.i jiv. ...i..tvi Mti.'hi *.ivj .'._ '.ii/A.t.1 otuti.. aivAu -j u a i r-- L GL039784 i i I 1 J * i * J J * I i ] ] 1 To help merchandise paint to the 3 i consumer, Glidden provides fine 1 features in color showing how to use paint colors correctly in har1 monizing effects. This is a real 1 service to the dealer to help him make and keep satisfied customers. 1 ] 1 1 1 GL039785 COLOR FOR , . AFRICA ^ That Sells PAINT AND PAINTING IDEAS; TO CONSUMERS an d pr o spec t s 122 PAGES OF COLOR SUGGESTIONS HOME EXTERIORS: 142 practical ideas on how* home should be painted ... 46 home color ichemea ... each beau- tiful and distinctive! Trims for brick and stucco homes... ideas for painting entranceways, yard, etc. - HOME INTERIORS: Manybeautiful full-co!oraglamour*' pages of living, dining, and bedrooms, kitchens, baths, recrea tion, and many other rooms. Ideas on how to decorate hall ways, how to treet fireplaces, bookshelves, cabinets, and pantries. FARM BUILDINGS AND EQUIPMENT: p.mt and color ideas for farm homes, barns, cribs, pens, fences, silos, windmills,, and other farm buildings ... she correct paint for dairy barn interiors and exteriors ... distinctive color schemes for farm equipment SCHOOLS, CHURCHES, APARTMENTS, OFFICES, ETC,! Graphic illustrations and a check chart to help sell large-volume paint jobs. By using this section and chart when figuring jobs, every paintable surface will be called to attention. COLOR HARMONY: 5 full pages devoted to a compre hensive yet easily understood outline of principles of the Munsell System for color selection. COSTS:' GLIDDEN SHARE................................................ 5.00 per copy AGENTS SHARE....................................................5.00 per copy * * * SIDES ON IIIVIII aiTIITIIlll DISEI rtlM WWW GLD39786 ] 1 Listed below are different groups showing the average color card cost for ayear for agents whose 1 annual paint volumes are as indicated. Sales representatives will fill in on each agent's Tailor- Made Agreement the proper color card expense. ] lllllfl Cist tl CltflM COSTS: tints IUkh| Ik u I fti Firiishb| til l ParcUsis traa Cllttii it. Swlj if talar Cuts: ] Group No. 1.. $ 500 to $ 750.. .$14.00 Group No. 2.. 750 to 1,000.. . 18.00 1 Group No. 3.. 1,000 to 1,500.. . 22.00 Group No. 4.. ... 1,500 to 2,000.. . 26.00 ] Group No. 5.. ... 2,000 to 3,000.. . 33.00 Group No. 6.. ... 3,000 to 5,000., . 42.00 Group No. 7.. ... 5,000 to 7,500.. . 54.00 7 Group No. 8.. ... 7,500 to 10,000.. . 66.00 Group No. 9.. ... 10,000 and up ....... . 85.00 DMEfl COLOR CAMS WHEN NEEDED, ON DEC. ADV. OMER FORM , wiVU ' : Copyrighted Color Harmony Charts `. WeU Illustrated and filled with real paint selling copy ,, ' * v * : ^ The Color Harmony Chart provides , a source for selecting color schemes i '., that are authentic and in good taste, \ .i ' i ^ 1 ,1 I 1 GL039787 b e c o e -a t ik g tiA STUD*0 OFFERS6 * 5k.. This Decorating Service will permit dealers to offer authentic color recommendations i for the big-volume high-profit jobs...thus f helping to actually make sales. Each re quest is individually handled to fit the par ticular problem. Use this FREE SERVICE as often as you can. HOW TO GET SERVICE Make requests for Color and Decorating Service on the Special Decorating Studio Color Recommendation Questionnaire. GLD39788 GLD39789 ^OPERATIVE ASS > ,r.f > Ih a n d b l l s ,:3 To Reach The Dealer's Local Consumer Market * ,. ^ * ; /* '1 NEWSPAPER ADS:-- Available in the new pictorial style on major profit-making products. Glidden will furnish mats, stereos or electros at no cost to the dealer. See proof sheet in back pocket showjng ads that are available. Order by number on regular advertising order form. Mats will be shipped on each order unless stereos 'i GLIDDEN COSTS! Glidden will cooperate 50-30 on space I cost as long as the ads are printed as is in the newspaper at; ; S the dealer's local advertising rate. Show the estimatedf total Glidden share of Newspaper Advertising for the year on the Tailor-Made Agreement Form. DEALER COST: The dealer will pay for the ads and send a copy of the invoice with a tear sheet of the ad to his Glidden Division Office for $0% credit. HANDBILLS:-- Handbills on major profit products will be available as an nounced in each issue of Tiraely-Tips. These handbills will be in the pictorial style and will Be made up to fit the needs of various paint seasons and events. GLIDDEN COSTS: Glidden pays for the cost of the handbills ($4.00 per M) including shipping charges to the dealer's town. DEALER COSTS: The dealer pays $1.50 per M for the imprinting of hit name and address on the haodbill, and also for any local distribution charges. GLD39790 COSTS: Form No. Folder Description GLIDDEN COSTS F 10 Base Coat..................................... 60c F 21 Time-Tested............................... 55c F 89 Slick Cleaner............................... 25c Fll4 Reflect-O-Lite........................... 80c F119 House Paint................................. 65c F118 Florenamel ................................. 65c F125 Jap-A-Lac Enamel.................... 75c F126 Speed-Wall................................. 75c -] j Fl27 Varnish.......................................... 75c F123 "Easy Ways To Paint"............. 1.25 F130 Color For America................... 60c USE REGULAR ADV. ORDER FORM DISTRIBUTION IN STORES .ENVELOPE ENCLOSURES PACKAGE STUFFERS Each folder-carries a forceful story W.. about Glidden products -- tells < how to use them and suggests - where to use them. ^ v j , GLD39791 PffiTfWIHlIl--i -- i COOPERATIVE (10' wide x IS' high) Distinctive Design That Gains Sk. Motorists' Attention CARRIES DEALER'S NAME AS PROMINENT PART OF SIGN The Cooperative Plans Each sign U erected on the basis of > 2-year contract, at a monthly rental rate. The sign company erecting the signs makes all the necessary contacts with the agent locally to determine the best spot where the signs may be placed. The sign company negotiates all contracts for space for the signs, erects the signs, covers them by insurance against liability and property damage, and maintains the signs during the entire duration of the 2-yesr contract. The sign company also agrees to make all necessary repairs to keep the signs in good condition. Immediate erection cannot always be made at the time agent desires but the sign company guarantees to call on an agent and erect a sign within four months or lets after a decision is reached to use the sign. Agents wanting signs erected early in the spring should place orders prior to January first to insure erection. The 2-year contract does not start to take effect on any sign until the sign is actually erected, satisfactory to the agent. Agent and representative of the sign company decide on the location for leasing. Renewal of regu lar contracts, at the end of the 2-year period, can be made on a 1-year basis at the same cost per month as the 2-year contracts. COST TO GLIDDEN *3.00 per month (136.00 per year) COST TO DEALER . *1.50 per month (1)8.00 per year) Order on Special Highway Sign Agreement form r t rst tSJ O O' D _J O ] 3 K1 15"x 40" "Time-Tested" Center Panel. -S1.7S ea. 1 KIO 15"x 40" "Glidden Paints" Center Panel---------------- . 1.25 ca. Kll 10"x 34" "Paints" Copy Panel BO ea. ] K12 10"x 34" "Varnishes" Copy Panel -- - .95 ea. K13 JO"x 34" "Brushes" Copy Panel . -95 ea. ] Kl4 10"x 34" "Hardware" Copy Panel .. .. . .80 ea. K15 10"x 34" Blank Filler Panel - _ .80 ea. K19 10"x 34" "Lumber" Copy Panel____ .80 ea. ] K20 10"x34" "Wallpaper" Copy Panel -- . .80 ea. K21 10"x 34" "Painter's Supplies" Copy Panel - _. ____ .80 ea. 1 K22 10"x 34" "Enamels" Copy Panel_____ . .80 ea. K23 16'x 6" Right End Panel_____ ______ _ .40 ea. K24 I6"x 6" Left End Panel___________ .40 ea. 1 HOW TO ORDER: Use regular Advertising Order Form. Order all window valances by number. WINDOW ' vivy Identify your store as ---- nr Paint ' Headquarters for the Fa mous Time-Tested Paints and other allied products you sell. Colorful and attrac^tive panels to dress-up and ^~ Wmoidlel rfniitzeanyoyusrizsetowrein-fdroonwt.. GLD39793  V*. Colorful V~P0lNT-0F-?M-t DISPLAY ' MATERIA c That Prompts Customers To Buy nim* iMSt Form No. Description GLIDDEN T COST L D-3 Color For America ] Exterior Banner...........70c each , D-124 Varnish Can Top Cut-Out.................................... 50ceach D-25 Fabricote Counter Card.......................................... 50ceach D-21 Auto Waxcoat Display............................ 25c each D-102 < Slick Cleaner Counter o r>- Display...................................... 90ceacmho o ORDER OH REG. ADV. ORDER FORM *= Form No. Description GLIDDEN COST D-15 Color For America Display....................... $ 1.50 D-101 Time-Tested Display....................... 2.00 each D-20 Euston Lead Display...........................50c each *1 j D-2 6 Sets of Pennants (Total 36 Pieces) ... .85c set ORDER BY FORM NO. ON REGULAR ADVERTISING FORM m spurs and mum ttm tOR ST0EE ^pRIORS WINDOW'S GLD39795 'ir> ~-`r'yr 'x yi' w>ir* '-ar'jn q:,> 'yfur- *'&> n-itf-> <"a-'j p \r` w'tp 'KWf /.A. IVs. /vU-A-V^i- tA/.tjA/LL ' A, I^X .' ;-L Sii. J-A A<. i /,(.i(\ At. A/X iA/'X Hare-is Something to Zhink $bout! * I 7-1 r K* r t i ; siMi . Pmfftk * You make more money > ^7/ tit ..'i & You help us in paint production '* >* t t\\,. K 54 /- 'U, (, V :yfr./;(; 54! /S' O v You definitely contribute to the war effort >4ni , > r. (. . 1. ..11 KEEP YOUR STOCKS LOW ORDER MORE OFTEN YOU'LL BE IN A BETTER POSITION IN THE POST-WAR PERIOD Mi r It Will Help Still More If You Will Return To Us Empty Cartons, Five Gallon Cans and Drums tj 54 ,vCt 's Jit Conserve and Cooperate!' U504 f r r rv f r r c [ r r a *, a o Juto <a a v . ^r.u.Ai uT.-dij ia ia o i.Tw *u GLD39796 % c ] ] ] 1 ] 1 1 -J " .,S**y 1i 'j ' 1 ! T 1 ;i 1 11 , ]! i j: I 1: iij 1 ,>... FOR SELLING PAINTING CONTRACTORS . . .1' AND BIG PAINTING JOBS r> J 1 ^sMfnMtrawnMiiniMRi innnir>OTuuiiiiTWMimmmw iiw mw i*m t mranaMuam GLD39797 SPEK'WHITS THE One-Coat EQGSHBLL -- MUl White PORBWSHOR SPRAT ,; FOR _- Ts. LAEGE v o l u me You as a paint dealer can take SPRAY-DAY-LITE and sell it in your locality to all Industrial Plants, Commercial Buildings and Institutions because it will do all that is claimed for it. It will sell on demonstration! SPRAY-DAY-LITE will give you the profitable plus-business you want to build your paint department into a "money-maker". ; ; [ JOB-FITTED FOR WAR PLANTS SPRAY-DAY-LITE PROFITS ARE CLEAN PROFITS ! CO O' hcr cn o Euston Lead Advertising Features are color ful and forceful features for Point-of-Sale and Point-of-Use. COSTS'. Form No. Glidden Cost Euston Lead "On the Job" Signs -- Each S .29 Sl8 Euston Lead Wet Paint Signs--Each..................02 .Whitest M WHITE LEAD Imprinting Dealer's Name, Address and Phone No.-- per order, any quantity... 1.00 SI7 Euston Lead Painters'Caps -- per C......... 5.50 Imprinting any quantity -- per order... 1.00 bMe ,bat -* disrs; F106 Euston Lead Folder without color chips -- per C................................................. 1.15 D20 Euston Lead Window Display (38"x47") Each .............................................................50 1" - Dl2 Euston Lead Blow-up Poster--Each........FREE ORDER BY FORM NO. ON REGULAR ADV. ORDER FORM GLD39799 *"*Z'WtieoOrldri%gianmaol u,, s flOUAJifl) EtfiMfiii ft r t: f r Preferred by Users ofPetter Smmels RIPOLIN The best enamel made for inside or outside use on wood, metal, plaster, boats, motor cars, etc. it Keeps its tile-like gloss under severe usage Used for years on the world's finest buildings Its color-beauty is unrivaled for depth of tone and lustre FREE CAN-TOP DISPLAY Dirt washes off easily it Unbreakable elastic finish f f [ f f [ f I f g i~0396q o tai wn A Colorless Preparation for DAMPPROOFING STAINPROOFING Stucco, Brick, Concrete, Cut-Stone, Cast Stone and Similar Building Materials America's Tmest buildings Are Protected With ORIWAL Seals the surface -- prevents stains, spotting, discoloration and general dinginess which commonly result from smoke, soot and grime A PROFITABLE PRODUCT TO SELL FOR EVERY FIRE BUILDING IN YOUR COMMUNITY-Architects Specify It! GLD39801 GL 0398 02 GLD39803 GLD39804 GLD39805 5096QT9 HRHDV REFERENCE PRinT ROOK SIMPLE RULES FOR PAINTING INDEX EXTERIOR PAINTING Page Barn* and Out Buildings--------------------- 1 Brick. Concrete andStucco Houses--------2 Frame Houses1 Metal Work2 Porch FloorsC Roots 2,3 Screens ...... 3 INTERIOR PAINTING Bathtubs..._________________________ ___ T Ceilings3,4 Floors 6,7.8 Furniture 6,7,8 Radiators ____________________________ 7 Walls ______ ________________________ 3.4 Woodwork ___ 5.7,8 MISCELLANEOUS Brushes _..................... .............................8,8 Dictionary oi Common Painting Terms.. 8,10 Staining and Varnishing_______________ 7,8 YOUR PAINTING AND DECORATING CONTRACTOR v For the finest painting results, employ a good, '^experienced. reliable Painting and Decorating Con nector. Painting is his business; he is a skilled mechanic that knows how to prepare the surface and how to properly apply the paint. If you don't know a dependable Painting and Decorating Contractor, consult your local 'Time-Tested" dealer. He will be glad to help you select the best painter for your Job. i GL D39807 EXTERIOR PAINTING WOOD beioro painting, Ine wood should be thoroughly dry. Moisture sealed in by paint will be drawn out by the tun through the paint, causing it to blister and peel. Don't paint immediately alter a rain storm or too early in the spring. Wood that is densely shaded with trees and vines should be allowed a longer time to dry than surfaces exposed to the tun. A new house should never be painted on the outside until the plaster on the in side is thoroughly dry. The sun draws the moisture from the plaster through the il ISfif wood. Painting houses, bams and other exte rior wood surlaces should be done in the To avoid swell ing. sticking, shrinking, etc., paint the top end bottom edges ol doors. shade wherever possible. Follow the shade by painting west and north side in the morning and south and east tide In the afternoon, during the hot summer months. When painting in the early spring or late iall, iollow the sun so that it will have a chance to dry out any moisture that has developed during the night. Properly prepare the surface by scraping oil all scaly paint with a putty knife or wire brush. All loose boards should be nailed tight and siding that has split should be puttied, also putty openings around window and door casings. Knots should be sealed with Shellac. Don't use ocres. non-drying mineral oils, or other choap primers; they cause early deterioration of the finishing coat. In painting remember that well brushed thin coats ate better than heavy ones. Allow each coal to dry thoroughly bolore applying sue- ceeding coal. Begin painting at either the upper right or left hand side ol the building and paint down; THIS IS SSIIINO 1 try to end your day's work at a comer or a window. By doing this, you will not show where you left off should you for some reason be unable to continue painting for three or lour days. METAL Remove all rust and scales with a wire brush and prime with 'TimeTested" Metal Primer. Galvanised surfaces should be given a period to weather before painting. When this is not possible they should be washed with a diluted portion of acetic add to remove grease and oil. STUCCO. BRICK & CONCRETE Before painting go over the surface with a tough broom or fibre brush and remove loose scales of paint. Patch large cracks. Prime all barren spots on old work and all new or unpainted surfaces with "Time-Tested" Point will pre Primer. vent bricks /ram absorbing mois Brush "Time-Tested" Liquid Cement Coat ture. Two brieka. ing well Into cracks and crevices to pro one unpointed, duce a weather-tight surface. the other paint ed, when sub ROOFS Wood Shingles are rough and merged in water prove tbit. The porous, making them difficult to paint The unpointed brieke best treatment for wood shingles is a stain will weigh more made from oils prepared weather protection and deep to produce penetration when token ol water. out and also provides a decorative finish. Two coats of Shingle Stain, whether dipped or brushed, are recommended. On new work, wherever possible, shingles should be dipped about % of their length and allowed to soak 30 ssconds. Then place in another container and allow ex cess stain to drain off. Alter the shingles are laid, it is advisable to recoal the entire surface. AU shingles are not of the same Upper- Unstain ed shingles. Lower - Smooth. stained shinties. 3 GLD39808 degree of hardness. sometimes making it necessary to re touch some oi them with the stain to get a Uniterm over-all color. Composition. Paper and Felt should be repaired before painting. Patch all leaks, flashings, joints and seams. To patch large holes, coat the underside of a piece of canvas with Plastic Roof Cement, placing it over the hole and adding a light coat of Roof Cement on the top. If Felt of the old roof has become dry and asphalt con tent lost, apply a resaturating coat, using three parts of Liquid Asphalt Roof Coating that has been reduced with two parts of Naphtha. Apply a full coat of Liquid Roof Coating generously with long handled brush. SCREENS Remove all dust and rust with a cloth or stiff bristle brush. Mending and repairing should be done before painting. Apply Screen Enamel to both mesh and frames, both ides. A special Screen Enamel Applicator can be quickly made by fastening a piece of carpet to a block of wood. This is an excellent tool for applying the enamel on a screen mesh. Copper Screens should be coated with Spar Varnish to prevent staining of adjacent painted surfaces. A 1 INTERIOR PAINTING WALLS AND CEILINGS New walls should be given ample time to thoroughly season and dry out before painting. Complete, detailed directions on preparing wall surfaces will be found on the back label of every can of "TimeTested" Wall Paint. Old walls should be carefully cleaned free from grease, smoke and other foreign matter. All new walls, unpainted wall boards and walls from which wallpaper has been removed, are very porous and should be given a sealing coat. Fill all cracks and crevices with patching plaster and sand smooth when dry. Large cracks should be cut out 3 * with a putty knife and all loose plaster re moved. Undercut the edges of the crack so that new filling will be securely held in the opening, Kalsomine should always be washed off before applying any other kind of finishing material. .Y.ou can paint over waililpaper wi1t.1h. "Time-Tested" Soya Protein Paste Paint, * atipplad wall ,,fOIe( sebanauttihlul la all tba daco- providing Ihe old wallpaper is tight to the wall. Never try to apply any other type sim- of paint over wallpaper without first remov- ptj atrika a ing the old paper. To remove wallpaper, Iraakly printed first saturate the old wallpaper with hot Ji,4rJJ{{} water, allow it to penetrate and scrape the 0! a wall atippaper off with a wall scraper, being care- pliag bruab. Tba hit not to nick or damage the plaster. Allow drytouak "sicks surface to dry sufficiently to eliminate all water absorbed by the plaster. w*7f so all arar Common water stains in standing plaster / J*l^*,*y should be scrubbed with Benzine and then "Tima - Tattad" sealed with 'Time-Tested" Wall Primer. Daalar caa abaw Deep water stains can only be removed by l*e --amy waya cutting out the plaster and repatching with new plaster. Always start with the ceiling and apply the paint freely, brushing it on evenly with a horizontal stroke for three or four feel, then brush over the same surface In opposite direction. Where a high gloss finish is desired, first be sure surface is evenly primed and do not skimp on the number of finish ing coats because porosity causes absorption which in turn results in some flat spots. Have a cloth handy when you are painting so that paint that drops on the floor and other surrounding surfaces can be wiped off immediately. When painting keep Ihe windows open to permit free circulation of air. 4 GLD39809 WOODWORK AND FURNITURE Before painting or enameling woodwork, ham mer down all protruding nails, remove all knobs, handles and hooks. II old paint, enamel or varnish is chip ped or cracking badly, it should be re moved irom the surface with Paint and Varnish Remover and the surface, in turn, washed ofi with Turpentine. Spots that are chipped and worn should be sanded to a smooth edge be fore applying paint. Before applying the last coat, sand lightly with the grain, using a wood block covered with sandpaper. This assures ad By placing a strip si mstsl up against tbs tigs sf tbs woodwork you con work quick ly without lest ol getting psiut over o b the well. hesion and a smooth job. Apply enough coats oi undercoat to properly cover the old surface; if the fin ishing coat is not to be white, tint the last coat with a little of the finishing material. When painting chairs, tables or other light articles of furniture, turn them upside down and paint the under parts first. Then set them upright cm a paper (to eliminate trouble of cleaning up dripped or spattered paint) in a place where they can remain while drying and proceed You eta also sttipe elective- ly with a piece ol thin metal with painting of upper parts. Drawers Irom tables, dressers, etc., should be taken out and painted sepa rately. See STAINING and VARNISHING sec tion for Information on Staining and Var nishing WOODWORK and FURNITURE. by making a straight Itaa, then placing the metal guard os the hue and painting along the edge with brush. Wicker Furniture should be thoroughly cleaned before painting. Use a bellows ar an auto tire pump to blow out the dust, lint, etc. Scrub vigorously with soap and water and rinse with hose. A spray gun is the ideal way to paint wicker lumiture but you can get good results with a brush if you flow the paint on with a full brush rather than stroking it back and forth. FLOORS Old floors should be perfectly clean and dry before attempting to repaint Scrub the surface, if necessary, to remove deposits oi dust, dirt or grease that have accumulated. Be sure to rinse Stippled Floor. the floor thoroughly with clear water to remove all traces of soap or washing powders. Grease spots can be removed by scraping with a putty knife and wash ing with Turpentine. On old floors where the wood has shrunk and caused cracks to appear be tween the boards, fill erodes with "Time-Tested" Crack and Crevice Filler before painting. Prime the cracks before applying the Crack and Crevice Filler. If old finish is cracked or chipped, it must be removed in order to get a sat isfactory new paint job. First give the door a coat ol "Time - Tested" Flat enamel. Then brush the stippled color out on a smooth board and while still wet. place the sponge gen tly to the board several times to pickup the paint then transler it to the floor through a series ol patting mo tions. When painting a floor thoroughly brush the first coat into worn and bare spots where wood is exposed. See STAINING and VARNISHING Section for how to Stain and Varnish Floors, New Concrete Floors should age two to six months before painting. Cement floors will show better results U etched before painting by applying a 10% solution of muriatic acid which must be removed with several rinsings of clear water after the acid stops elfervescing. Linoleum should be free from all wax and grease before painting. This can be removed with Turpentine. On worn felt base linoleum, any black spots should be coated with Shellac before painting so that the asphalt will not bleed through. See STAINING and VARNISHING section for how to Varnish or Lacquer Linoleum. 6 GLD39810 RADIATORS Allow surface to completely cool; remove all rust with steel wool. It possible, use a special long handled brush which will enable you to reach all parts oi the radiator. Do not allow radiator to get hot until paint is thoroughly dry. BATHTUBS Be sure the surface is clean and dry; chipped spots should be sanded, working over and feathering oil edge of good enamel and then touch up the spots before applying the finishing coats. STAINING and VARNISHING All wood surfaces should be thoroughly cleaned o1 dirt or grease of any kind In order to secure an even distribu tion of the stain when applied. Soft woods, being absorbent, take up more of the stain than do hard woods and' the finished result is much darker. To get lighter effects, "TimeTested" Stain should be reduced with Turpentine or Naphtha. Open grained woods such as oak. chestnut, walnut and mahogany should be filled before staining or varnishing with "Time-Tested" Paste Wood Filler. Follow directions on back label of "Time-Tested" Paste Wood Filler can. Seal the stain and filler coats with a coat oi Shellac made thin by reducing two parte oi Shellac to one oi denatured alcohol. When applying varnish, your first stroke is made with a well filled brush with the grain. The second stroke is made across the grain. Aiter this cross brushing, if the varnish is not well flowed out, scrape the brush lightly again with the grain. Varnish should be flowed and not brushed. (Keep brush well filled with varnish). Aiter the Shellac has dried, apply a full coat ol varnish iirst across the grain and then with out filling the brush again, brush out lightly with the grain. If second coat oi varnish is necessary, sand lightly with the grain between coats. When revarnishing a previously varnished surface that is in poor condition, remove the old varnish with Paint and Varnish Remover and wash down with Turpentine. Allow 7 to dry and apply one coat of Shellac and two coats oi varnish, and sand lightly between coats. Do not apply varnish fat any room where there is an open gas fire as it will cause a dulling of the varnish and sometimes a "erasing" or a "checking" on the surface. Floon should never be finished with Shellac. The first coat should be the same varnish thinned 10% with Turpentine. Revamish floor* before "worn through" spots appear as these spots cannot be patched without reilnlshtog the whole floor. Do not apply the wax directly to unfin ished wood floors. If the floor has been waxed and you desire to varnish it, the wax should first be removed with Turpen tine. and the floor washed with hot water. All new Linoleum should not be varnish Alter Miitfai or remithint * ed until it has been laid long enough to Soot, two costs cur* and become hard. ol "Time-Tost Do not lry to lacquer over a previously ei" Floor Woe will make it look ketter ssd varnished surface or varnish over a lac quered surface unless the old finish has wear loafer. been completely removed. Use and Care of Your Brushes To insure that no dust particles get into the varnish or enamel from your brush, dust it out and wash with turpen tine before starting the Job. If the brush is one that has been used, be sure there is no old, dried varnish on the bristles or you will have trouble with specks in the finished work. Do not place a brush In water at any time, or draw it across the top oi the can--sidewise--while In us*. Either of these abuses may cause a brush to finger. Water will destroy elasticity oi bristles. Do not allow any brush to rest on the bristles in a container or paint pot Do not allow pedst to work up Into the heel of the brush. This will cause bristles to flare and eventually ruin the brush. 8 GL039811 Do not put a brush away tor any length of time if it is loaded with paint. Remove paint first and soak in oil. Do not place a bristle brush in newly slaked lime or acid. Either will bum and destroy the bristles. Do not start a kalsomine job with a "damp" brush. Alter using a new brush, clean it out, wrap in oil paper and lay it flat or suspend it In oil or turpentine with the bristles completely submerged. Clean brushes used in paint or varnish with turpentine. Clean brushes used in lacquer with lacquer thinner. Clean brushes used in shellac with alcohol. Cloan brushes used in water colors, whitewash or kalsomine with cold water. DICTIONARY of Common Faint Terms AUiqatoring or Checking! The condition of paint after dry ing, in which the surface breaks up into large, Irregular areas through cracking of the top film. When areas are smaller, condition is called checking. Bleeding: The condition when a color, stain, etc., comes through the paint film and discolors it. Blistering: Raising of the paint film irom the painted surface. Boxing: Pouring paint back and forth from one container to another in order to mix it. Chalking: A condition when paint alter drying comes oil oi a surface in the form of a powder. Cracking: A break in the paint film extending down to the wood. Caused by painting In foul atmosphere. Creeping or Crawling: When a new coat of paint won't adhere to the dry surface of a previous coat. Dust-Free: The point at which the paint dries hard enough to resist dust, lint. etc. 9 Flow: Applying the paint with a very lull brush and net brushing the paint out to a thin coat. light Reflection: The degree of light that is thrown back by the surface. Colon and the Percentage of Light They Reflect White 89% Ivory 67.5% Cameo 58.9% Caen Stone 71.2% Tusk Ivory 63.7% Blue Mist 57.3% Bone White 69.7% Spring Green 59.3%Beige 51.5% Canary Yellow 68.6%Wisteria 59.1% Elf Green 48.5% Silver 46.5% Black 2% Open Grained Wood: Hard wood such as Oak, Chestnut. Mahogany eta that has open spaces between the grains. Wood of this type must be filled In order to get a smooth surface when painting or varnishing. Orange Peel: The surface takes on the appearance oi an orange peeling, small concave rings appearing uniformly over the whole area. Peeling: A later stage of blistering in which the blister has broken and the film begins to peel off. Sagging or Running: The condition when a heavy coat ol paint drops and runs on the surface when drying, causing long, irregular wrinkles. Scaling or Flaking: A later itage of cracking in which Ihe film loosens and scales off. Sealer Coat: A liquid applied to keep finishing coats from being absorbed In the grain oi the wood. Water Mixed Paint: Any paint that is thinned with water, most common being Kalsomine, Casein Paint and Soya Protein. The difference in these three is in the binder. Wrinkling: The raising and pulling together of the paint film into irregular ridges. 10 CLD 39812 26 Paint Laboratories, representing many of America! oldest and best known paint manufacturers, have sponsored the "Time-Tested" Mark of Quality, When you buy "TimeTested" Paints you know they have been tested and approved by these Laboratories for Dependable Service. Uniformity of Color and Consistently High Quality, ftINTCO IN U.S.A. 1VOUM NO. F.I S.SNSM.WF GLD39813 /186LU1D * Q 0 0 M JO A1 fl V 3 a 3 HI S3DNVHN3 T1TM SiDBXOHd s n "i Htn ( !) w s m c m M x^ -X x r i,,031S3I -3WU., ` WjAiM - - pe)0}-io;eioq*[ is Xeqj_ pisposj* ejqrssod jBq6jq eqj Xjuo jo eis Xeqj jsqj MOinj noX 'jeqsj ,.aiiS3i -3WU,. 8t0 XcI uepi Bjamsa* 20 'eianb opj `saqsiuiSA `sjutsd Xnq noX uaqM ptiy :,,aiisai-a>aL. iotuodt jauuoBiaa tvoruqoej pas 'eoueued oAmerica's T\[ewestrBook for the Hornet f > :: ! V lV 1 i I beautiful! 'Practical! Original! 'Different! Hundreds of illustrations in full color for dec orating your homel........................................ Color plans for the exterior of the average homel............................................................... Practical ideas for the interior that require no extensive or expensive preparation! ............ Schemes that may be built around your present furnishingsl........................................ Fresh, new color combinations that will add new interest to your present homel ............ DD S PA R HAS WITHSTOOD EVERY KNOWN TEST Gliddenapar hat outstood every known teat againat rain, wind,aun,water and ice.Glidden' apar haa been submerged in water for weeka without ahowing any deterioration! HE FINEST VARNISH AVAILABLE FDR INTERIOR OR EXTERIOR USE Gl ddenspar incorporates the latest developments of va -nish research and manufacture. This varnish is made frc m synthetic type resins which, because of their unus io I qualities and characteristics, such as water resis tonce, elasticity and adhesion, are the finest in the vafnish industryl Gliddenspar is recommended as the best varnish available today for either interior or ex terior use. It is a pole color, will not scratch white and is ilcohol-proof. One coot gives the same appearance a job finished with 2 or 3 coats of ordinary sparl flafud-Gote * fWeanette A dependable varniah which dries in 4 hours and eliminates many inconveniences. Unusually pale in color and does not change the character or color of the wood, stain or finish over which it is applied. V tf-laoAeite. A varnish especially designed for floors, heavy furniture will not harm it; heel prints will not mark it, and water will not turn Floorette white. It dries to walk on in from 8 to 12 hours. Also recommended for standing trim. This varnish is highly racoramanded for finish ing interior woodwork, trim, casings and doors. Wearette can also ba used on lurniture for it is pale in color and works very easily under the brush. Dries dust tree within three hours. r Speedeleum Revive the beauty end usefulness oi all old linoleum. ... It will not discolor the finest tints found in linoleum patterns. ... It is durable and resists wear, even when constantly rubbed. Select THE VARNISH YOU NEED FROM THE GLIDDEN LINE ' The Glidden "Time-Tested" Line of varnishes is modern and up-to-date, em bodying all advance methoda of manufacturing, aa well aa raw material! oi proven merit. A varnish for every varnirhable surface is in the "Time-Tested" Line. See your Glidden "Tima-Tested" dealer . . . todayl J R\ -la H7 -VARNiSH TO HjSE Varnish Exterior Interior Water Proofing Quick Drying Mar Proof Scuff Proof GLIDDENSPAR iS IS IS is IS \S RAPID-COTE is IS is IS is FLOORETTE \s is \s IS WEARETTE \s is is \s SPEEDOLEUM i/ i/ i/ IS iii GLD39815 (V9IU3WV SDUOnd INIVd) iNivd asnoH Ti n mi oKin ..idllSSI 3WLL. ' ' ' Ptt o ia im pspei-Aioisiogej Xetjj; 'pispuejs sjqutod itogbig stp Xpio jo SIB Xeg| Ji{J Mon^ noX >q*t ,^nxs3I -m3HetLisL.10!tren*1boPv] 9'iHstjePn!iivAI 'S|nied Xnq noX ustjM pay Xmenb |u;ed isetjbjq eg) jo |oqmXi e ,,CHJS31-3WU.. joiaodi |xiuo*i*d papnpti pus 'S)diot 'tpot{)ta uiepom 'eauauadx* pus 6p[MOU3( 'tedinotai aAituaix* ij j j m '*atJO)ioq*i )uivd xjf-JtjuM n suwvNi suano5vi s ih s in h v a siNivd AFFECTS THE ARCHITECTURAL '*** BEAUiftOH0UR HOME : Cn- ALL OF THESE HOUSES ARE EXACTLY THE SAME SIZE but notice how COLOR ALONE influences the apparent size of each. Colon can solve architectural problems, and bring every home new beauty. Light colors make a small house look larger, dark colors make a large house look smaller and the appearance of each is greatly enhanced. When light colors are used on large homes, a dark trim brings out the true beauty of the home. Trim colors on tall houses should run horisontally. on houses too low, vertically. Buildings too tall ior their width may be made to look much more attractive by using a dark color on the upper body and a light color on the lower body. Avoid dark colored roofs on houses too wide and too low. On large homes brightly colored shut ters take up some of the wall space and windows look wider. Homes sur rounded by trees and ehrubbery look more lovely in white or lighter colors. 'iBiillient, ^decorative (treatments ;with Trim >and -Trellis color6 on i dawn fur niture;trellises, tiences, birdhouses, etc. "Shore and there on "the v dawn and in the garden (provide - a (^delightful ccent sfor jtlhe color Consider the Surroundings of Your Homo In small towns, suburbs, rural communities and on iarmt, homes are often eurrounded by treee and ehrubbery. To offeet the abundance of the green of theee surroundings, they require distinctive decor ative treatments. White with colors contrasting with green for trim: homes such as at the right, are two solutions to the problem. HOUSE PAINT COLORS will look good for a long tlmo The colors of TimeTested House Paint are developed through yean of scientific re search and experience. They ara aa permanent as modern processes can pro duce. We can assure you that, under normal condi tions, the paint will retain its depth of lustre and true color lor a long time. G LD39816 IMAKESHOUSEPtf/fTGOOD Good house paint combined the long wearing qualities of white lead, the him hardening qualities of zinc and a balahiced formula of other necessary ingredients. Experience and tests have proven that lead ai!^id zinc, plus the proper formula, male the finest, highest quality house paint . . . durable and fasting! THE PAINT AND THE PAINTING CONTRACTOR Point, regardless of quality or price, is only as good as the man who applies it! Cracking, check* ing and blistering, can usually be traced to improper preparation and application. When painting be sure to hire a skilled painting contrac tor .. so that every precaution is token to insure that your paint job gets the experi enced attention it deserves! l Made of the Finest/ Whitest White Lead la milting white and tints in Time-Tested House Paint, the basic lead carbonate (white lead) used is the whitest and finest ground obtain able. This white lead is manufactured by a patented process and is. without equal today for whiteness, fineness of grind and durability. <, Brushes Easily, Covers Completely Beca ise of the formula of Tima-Tested House Paints--and the high quali y of materials used in them, you will find that it Is easy to brush on at d that it covers the old surface quickly and completely. After it has keen in service tor years there will still he a smooth film that can be quickly and easily repainted. Paint is used tor two purposes--protection and decoration. Failure to protect your property with paint is the most expensive kind ot neglect. Time-lfested House Paint ia the most certain insurance against decay! 2 COAT PAINTING 2 COAT PAINTING NS COAT PAIHTING Here's how you can avoid The development of Time-Tested Checking- Blistering-Peeling House Paint Primer now makes possible successful two coat paintingI One coat of primer and Properly primed with Time-Tested House Paint Primer, and applied ac cording to directions, Time-Tested House Paint will not crack, even alter years oi service. The Time-Tested Paint film is extremely elastic--it ex pands and contracts as the weather changes, without cracking. Time-Test CM a second coat of Time-Tested House Paint produce a thickness of film, complete hiding and a depth of lustre that meets the most rigid specifications. This Primer retains its elasticity, U seals the surface perfectly, has complete adhejg sion and expands and contracts with the sur- mmm face to which it is applied. Use this outstanding H* Primer . . . the second coat of Time-Tested SC House Paint looks better and lasts longer than when ordinary primers are used on the job. G K> ed House Primer is not affected by moisture and bonds so firmly with the surlace that blister ing and peeling are U THIS IS UlSTiRING eliminated. THIS IS FIEIINO CM HOUSE PAINT is SELF CLEANING e cs G9 e N> O Time-Tested Paint is iormulated so that as the paint wears and as the weather reacts against it -- the film slowly but imperceptibly "chalks" off. Any dirt that might stick on the film is held on the surface and over the years, rain washes away the dirt and a small portion of the paint film and your home is always clean looking! 1) PAINT-- for complete protection of your property M0 e &> 6 =3 s o 3 Ji 1s &? if ?!|I3J! "2 E 8 if o e jj | c |g 54 Jig* c |5ii M < a * *M^ s "2 1 5 S?4 &S 9| E& !s|l: r8|I--a_l JS 111 l f | .* I? 91 511U I9I|1GO =3 a. > T U 3o 5 fl 5 j- 5 B. c e I ggt I | * '? I ifij,S e ? i. aC C6 _ `g= `8* fc. H IS 4g j ioJS-** Ik I* ilih s: i Zd3 -o B **15 .j5 a. *1. III' 5 r J *3 JS- 3 S2 g-2 2 V a 5-5 2, c _ 5 JS^ 3*3 Ej *1 O > Si 'i a B 3 I "iZ 1s 11 t.5 * i 3. Be rt: JS 5 3 4 4 -8 E &. ?|l:=3| a r-i CO O' fO o _l o INTRODUCING THE NEW A USEFUL PRODUCT WITH A SMART LABEL CLEANS-- Painted Surfaces Woodwork Varnished Surfaces Marble Enameled Surfaces Carpets Tile Floors Pan* Nickel Plate Rugs Enameled Stoves Walls Sinks and Toilet Bowls Beth Tubs Automobiles Oil Cloths Linoleum Excellent Hand Cleaner GLD39870 C/1 GLD39821 C/2 1/1 PC J\aTdJ S*tJJ03:3o do PC U3 a O oca a s c p * a t 3 ay, o> *mm <-0t o*) PQ 'ti c o ^ JB ca `SSsIlliu U4 PC M > ** *.! *cu O8 8 0>2 Is1-3o s Erl u ta u 3^} a .a S' S, 8 8 iPHi i| R 3 d -S 43 P G 5 -- C & C/2 & 2 !i|'S2<s| cO 3 _ S3 t1-g.g.JS- ^g'S'S 8 O.S'O* " d , 8 &' ca ^3^9 fi ml Hi 5? cc g^jg <* s rtm it u >* aa * llfSIal-!isC M 'gt3.S^g'fl'u H U c/a c/a >* 03 O o "*S w j-l PQ M tn &-> E- GLD3982 2 GLD3982 3 *? <?y ot uio 8 ft] 8 *0 2 o> S Sao i S= tas.2***a TJ I3 t1* jl-j! d I 1st * I ^ g*s ss - '9. ,, '8 a * 5 -a 2 a 1 -Ill5- I'gl | s '*j'*j ;* ag - | Uiijj,3 GLD3982 5 'K'&\ f-4l?Trl *u V^o^s * 0.It^t ^. . K|V 'fi' Jop-A-loc solors work fast to', j create esw beauty enwolli/ woodwork or furniture--won't' watorspol. Dirt worker *1 whir' . leap and. water. t|ch deep. , cal a r anil celt V-A |l.-v<< I paslelf fer every UuV.,?,| O"-1: , WMonn DEALER NAME AND ADDRESS GOES HltJ ________________________ GA 4417 (1 col. x -/ ,y.*: * ? ' `* #w'v.> ': $%m. *fr,,, You'll like to u*e Jap-A-la< 4-Hour Enamell It'* the hurry-up beauty coal far woodwork, furniture and walls. Try this old reliable 'Otafiftftk'UlXD finish once and you'll be mm a Jap-A-Lac fan forever ........ i . v:;^^, DEALER IMPRINT AND ADDRESS GOES HERE GA 449 rw?:- ^i.V- ' ^ t GA 445 (2 col. x S'/a > ' ; ....... ',w &$8 v'tevsw v! >. ^: ' JAP-A-LAC,_^.... . . ^ ' '. > :- .; ,. . '' 11 ;'. W. .- ' ; Y';i-Yt'i'W' GL03962fr j a p `AmAeCl s&g "Tfc&C C/w Stain it and VoAnoik ituoubieiljm one eaA*f a^pJLuxdion until -- JAP-A-LAC Varnish Stain Ideal for refinishing old or hew wood. Dries in four hours to a durable, highly varnished surlace/% Just one operation! Easy for you to r do it yourself. Beautiful, natural^ wood colors to choose front _ PR.EE*mm Ask for cop) > >,' "Handy Refers^ IM.m I<ok ' < ulU yo'u how to V'-oot all kinsis o* surfaces easier, <|ufcUr. ,u-r DEALER IMPRINT M. mm '--;.r** ... --- ...... , 'm'Mt M 4543 (2 col. x 6") , UiLb&&ii'aiSi. GLD39827 t GA 4415 (1 col. x Wi") -:V;iJ^-^^ V-v^V^-ix;'.* W-"K : :: . :' *.;'' ',;&. :.' - ^ ?.;>: -- /-s^Kiv- v'.;-;:-V' * . -. J *.' ,'.. / i? r.'; . .\V'.*U i., - ->,. ,v . ,,> '.,,- . -f ' 1 EnnmEi^i/wvvnpmnr e,-J* , < ;-i-\ . '' CLIDDEN :W$l''k v .V4V' / > /V.^'-'"''- i^P : r~*i "fcn8# GUDOEN 1AP-A-LAC 4-HR. ENAMEL Drie* in four boon to tparkling, tilc-likebeauty. CovertIn onecoot and bnuh mark* nek away. Ex tremely long-wearing and waabe* like a china plate. Anyone can ate it with excellent retukt. Thi* i. * tpeciri $#^Q0 low pnee . Cocncinnowt II Qt Mb DEALER'S IMPRINT **, Vv-^-^sr. :- .. , SmAW: itn uii l . ;>;" iv. t.tV'.Si . . . ----------- - ' YAv-; *** ......... ''.VThe-BASY way to refiniah furniture, woodwork and , walla. Covera la o m coat. $:m !'v: !';'> Driea In 4 boon. An s:5 Reg. v?0 $0.00 Uv^sM A."# .> <!> .- * v><; d e AVe r `Si I M P RK II NN.liJfe^S M 6243 (1 col. x 5%") p ' . * * . v,t */.. V*V - y.'JWlV* /'.stt.-ft See the'Color for America"Book t M 1943 (2 col. x 5") `C .' * ':} *k*y X t\i*\ *! '.*. ri\; *? .`..y . 1j _ '* v- - . *>t, , N ^ ' Vs j* ^ v /- V /<;/ ' V v V. .* : t;.\ 41 *' , S' ^ JAP-A-LAC ENAMEL & VARNISH STAIN> * . a aa'i '-> `, v-. v' GLD39826  " T.r* \. .i vyr f- }ir, *fn^ /.xyryv^.vnyp-! - V' ^ `A t'* *. * . g*r wv/ren*g*^T'-vrr*- ~/v ' >;< f ; T** .v*v 7/ r,`- * ' . v> * ,.* > * f .jV/ V-n. . . .-V i. Jj. t'-' ' ' ; SAVE! flua Mo x mmV Sale FOR FLOORS FURNITURE WOODWORK 6LZDDEN RAPID-COTE VARNISH A waterproof Interior and . exterior varnish that dries in 4 hour* to a rich, beautiful lustre. Tough and durable! 05? Reg. S0.00 D EAL E R IMP R I N T t M 7043 (1 col. x 5 Vj ") ''/ > v.v.. --i. \y--y. V ;/. "BELIEVE ME-IT'S HARD TO MAKE GOOD VARNISH''V.?V;-tvr -and good varnish is the only kind to'5^ ' use! Your home;'" v. deserves the best ;) w to give it the proi^l^ ,Here's the finest %b e b b b VARNISH ! tection and beauty^'7 you wantitto have! ' ^ * V, > 0$AOO Gal* lib :.vf .V IMPB"IHHWTI f ..v y; See the"Color for America"Book m .jz&xv > ' ' "j. a- .. ; r.'1' . 111;1 ^ fJTJ *'* **> yrn:'X ____ riliirktlSSi GL0398?q i i You v h tho best varnish whon you use GLIDDENSPARI tf Hand* up under ^ any condition --It ideal for fumi- f lure, floors, woodwork, boats, etc. Impervious to scuffing, rain, snow,' sleet and sunlight. It's fltaWSOTn _ D E A L E R NAME AND ADDRESS GOSS HERE Vv\GA 4421 (1 col.x6")Mfi" s , ''- i-' l w. ryu r:`' 5'<.:4. `Jj TJ >.* ! t GA 4419 (2 col. x BV&") t. ivSyW'.'-.M . `` V, fct- . .7;J C' . V '.IN*,'* ,\* - \ V '{ wV-;` v.' T VARNISHES .;&?u - GLD39830 ff  dfeaMv-v _ _ _______ Aj:"^7. V-:^' :;:;r>i/; r GA 4420 (2 col;x8%7 g$ ,.;.I r r.vv. .&v.j,' o GLD3 9831 GA 4420 (2 col. x 8%"} ^Ag A4422|1Lx 7%;1^ `ft. I '- . . .'til ; V' .r--A; wrwxxtr-- *Sa '4418 (2 VARNISHES * * GLD3983 2 RIPOLIN has, been America'* finere cotmel for year*--and when measured in terms of service, durability and beauty--the most economical! It can be -washed many'times! ' The gay, sparkling or more subtle colors of Q.D. Ripolin offer all borne owners almost unlimited opportunities noofor bright, cool kitchens; accenting colors on A I woodwork ofcntranceballs and bedrooms;dean, cheerful baths. See Q. D. Ripolin colors V Quart liMMsTED DEALER'S IMPRINT See the "Color for America'Book M 4943 (2 col. x W) \aA practical, modernbook of ideas on home decorstictn! See it today ^ and get suggestions for Ymr hornet - -Borrow a Copy Take home a copy and select the idea* you want. Number ofcopies is limited . . . Come in NOW! '-tyJii DEALER IMPRIHtS ADDIISI f.HO N .'$& ;:s / 'V/^v if s sanBmaWmif'y1 A M 3743 (1 col x 4V^) - " COLOR FOR AMERICA" IF YOU ARE LOOKING FOR HOME DECORATING AND COLOR IDEAS Take Home a Copy Borrow a book today and .avoid waiting! We have only a few to lend and those will go fast! OEUEI IMPRINT ADDKISS PHONI HwlIrriiAnretin I Mm HAS TO B::TOUGH:m$ GLIDDEN FLORENAMEL : vM Tough, but ob so besutlful! Plot. % entmel withsunds the hardest abuse, y!`i: i fe&iV /'At Tift Isis made in carefully selected colors , TOUGHEST to harmonize with yonr room Color ', ' <Jt ^ oo ..vv^scheme! The price J Of THEM makes door enameling O -V.\-vU3 Alt on* of the leaec ex pensive decoradog job*. QT. *$$$&& DEALER'S IMPRINT IlMBMfib GLD3S833 DEALER IMPRINT ADDRESS * PHONE 'OB )|v M 3843 (1 col. x AVz") pentivc decorttingjobs. l|l. ; DEfllER'S IMPRINT all See the'Color for America"Book \j\iiVy *'. >-/i. !^ A m 4343 (2 col. x 4ft"; i;l'-V' - .. ^ U*>oil ivoRi* * *&*? Special for METAL ^(PnoUcthni / 0R,tS -T COVERS ON* COAT c.t tNAWH A RAL ( K*1. &&#>""*> - ,* V-| *, AOi'^V > ,V*nL . it v * jsttn'if'i' ' ^ llbilil Why tolerate old worn floor* when FLORENAMEL will make them like new. Redd* scuffing and scarring. Walerproofl Use over wood, concrete or worn linoleum. Quad does the average room. H's UtaD^&BDUD 4 DEALER NAME AND ADDRESS GOES HERE Top Quality 1:'*: STOVE and IRON ENAMEL sty >d Interior metal surfaces.^$0$ Euy to apply. Yon canDOji5tT A *\-i it YOURSELF. l` riS " r.-S'ffiar'v <&* S.' ,^ *. A . .-- ;f. D E A L E RAi? " "t,; -fill m i:r i N'Twm M 25413c6l!;f5^)^ ,' : * ..` yt: /*$.:.1-K*\ -f GA4412 (2 col. x FLORENAMEL RIPOLIN & MISCL GLD39R34 / I ' -vVv ^ 1%$ '/ ^ l% ''** 'V . * X& - :.r;^ \ t GA 448 (2 col. x 8") ; ...' >,- .; : v'. ' > . ' v'ti . ->,' / Xf'.S -S'-'i' .. (>'>>*,, s'.-'y v# GLD39835 /< UJfUL FimsHinc $ah! "rssS| GLIDDEN SPEED-uimi GLOSS OR SEMI-GLOSS Fonn* a tauflk dniohl* film font Utcbrn er ba&rooa look Imk tad iparkllng. Tot wdb. Inrallar*. or woodirode tuoogboat Ik* bam*. Slitand oifano wath ad Bko owgie. r ' 'OSS Reg. $0.00 DEALER IMPRINT t M 443 (1 col. x 5Vi") k * .v.-' sif * . i* ', v y ...*n ,t*.v>v SPEED-WALL FINISHESM J i. . '/j,- t v Vj --.-* j`.: GLD39836 *v % - s\ - xtr \*.o* *- ''* >nj i:>.W 0MM GLIDDEN `r. SPEED-WALL GIOSS AND SEMI-GLOSS 'M ;ajgy -v. t \-,y / Gleaming, sanitary Wall Finishes to make your kitchen cool and inviting! 18' Smart colors await your choice and we can show you many har- d* 00 monious color schemes suit* t able for your kitchen! Come in today for a low price! . . 1(2 Gal; V IIME* lij) DEALER'S IMPRINT See the"Color for flmerica'Book M 5043 (2 col. x 5") ; "5 . ..'1 t <1 i >-** 'ciffc ' -VV.- O'- m .Uvjw:7 m n- & *' * if ' wr *$ - f 'J,( jX . - M **/' V. Uit? '*/ >j '-f* DR IIS QUICKIV 3RU VSMJ GLD39837 tr.'rj X M !. ... !yatw->v V/ DEALER NAME AND ADDRESS OOCS HERE 4a m* ` *'* ' : GA 4410 (1 col. x 7% W&r'v -- " : :.* . '/? v *. /- `V >} 'V~ -VI- v Mi ?r;*. V'E& 'V. il t GA 447 (2 col. x 10%") - - y;v -: ' * ,&&&&$& Xy:}X ,r:c : > SPEED-WALL FIN_IISCHLEIrSc GLD39838 Is * m AWNING Wri PAINT 'itf *&* wfr-r V> v*> ^.,*-- . Mk FABRICOTE Canvas and Dude Coating Hat been formulated to give new life, beauty and strength to all canvas and duck surfaces. Water-proof.. .will not crack or chip ... does not soften cloth ... easy to apply . .. ideal for awnings, tents*,t auto t-o"prs,i etc. COMES IN 8 IQO.IRIGHT AWN- I tun minor . QUART We can help make your painting jobs easy. We can show you short cuts---the correct products to use--and how to use them. We will lend you the , finest, inspirational color book you have ever seen.-'.v .. v-v- t* ' s r u e on f l o o r EnnmEL ENOUGH FOR GLIDDEN FLORENAMEL AVERAGE FLOOR $A true enamel for wood, coo* Crete,or worn linoleum floors. Tough and durable. Brushes on easily. Dries overnight. Quart Smart colors to choose from. Come in today!;;v Reg* $1.25 Value '* " A ks r u e on 4 h r . EnnmEL ENOUGH FOR TWO CHAIRS* TABLE, ETC GLIDDEN JAP-A-LAC 4 HR. ENAMEL Covers in one cost. Dries , `in four hours to a bard, t serviceable finish. Washes' f like a china plate. Anyone can do a perfeet job with , the many smart colors. . Reg. 90c ValUG SEE COLOR FOR RlttERICR * V ' FREE! Aik fo' your copy of th "Hordy Reference Point {look" |l Sell". yCv hov- (O pA nl easier, qucker and boM.r. The book that will answer all of your*: . interior decorating problems. See K.;'-..iV hundreds of new, practical decorating ideas that you can economically fit into; your own home. Gorgeous, foil color illustrations in this book will helpyou1 visualize lust what color can do for. > ,! DEALERS NAME ADDRESSPHONEMi of quality is your assurilstanding paint quality. .? 'v; - 4 1, ^ - . W*W ` ^J GLD39839 .. . easy to apply . . . ideal for awnings, tents, auto tops, etc <o*tsi. $fl QQ (RIGHT AWM- l| IIW ING COLORS ' W DEALER NAME ADDRESS RHONE '^IJVJE;vPE'SiFE`D'f PM 202 (2 col. x W] ;">' ',: /v.' ' s>: ->:Zo - : :.oH*:-. f FAB 243 (1 col. x 7Vk") . '. ;.. **:. ... v' f ,.">>/' .'Vs*?' V,.'%V. v re Your Shingle PAINT THEM YOURSELF GLIDDEN (ENDURANCE) SHINGLE STAIN 'Z ,4.\ UPPER--UoittlocA UocU* Nmm irr A Nttiil w iiii mtd mlictMH LOWER--Saooik. u ImA ikiacl** lM tbtif iImn iti color, aultlsf tithe, wowk- trproof root, A recognised wood preservative that prevents warping and crack ing-- Seals pores and makes shingles waterproof--Permanent colors that won't fade. Paint four shingles yourself--make them last longer and add new beauty to your home. ^ ." stall, s. EAT. OFF. /' v v 1 , i V : ,r j m^foss :* hi DEALER IMPRINT Y'.v t M 6643 (2 col. x 5VO `i ] , > GLD39840 .. v.' .' f gflCCC**#/ CLIDDEN FLORENAMEL Atmmmtl&x wood, concrete, ud worn Uoolo. m. Touch ltd waterproof! Scuffing fact can't mar it. Withstands txiftmi abuse. Easy to apply; Dries over* night. Reg. $A00 $0.00 IfGal. D E AL E R IMPRINT M 8543 (1 col. x 5Vi") have bid, dingy loorii lloteuntilH"; transform* them (quickl.y aIMt CMilJt iato new, inter-.'n O ' .i citing beauty. Smart decorative effect*! easy to ddoo.,t..jATM^ v. ^ TAKE ADVANTAGE OF THIS SPECIAL ^ ' GLIDDEN FLORENAMEL i- m v!. . (4 wssj A tra* tai*l Aifi tM|k *ml S Airtbk. Ceffi tll Ir o n (Mi. r* pr evtrftUhc. Btitfritt* old 5 Xs liMllna Off sad concrete. bRMtmMtrMkiUy0Mre|-V^I, .i.j. iuiai *o teases feet tad tent- as fareliure. ` REG. $1.25 VALUE ** A A bank ea home dtcorition beid-snd-thoeldcr orcr anything ; 1 ^ ' roe hit ever iota! . Page after ,'.1 i^MAfd^lw page of color ideas that will It ' . - ':$lato roar home. ' ...... ,.y- DEALERS NAME Address GLD39P<*1 vjC.-. .v;.-.--; ................. . v.,%. FLORENAMEL GLD398A2 a**0"*Jo* *i*s GLD39843 GA 4413(1 col. x 6") . > . s* '' " v- vv *v V -/ ' ". . . V.\* v * #.<*. V/V'w'v'') V'W'l - v .. -V- FLORENAMEL i GLD3984A .V: rV .'!' ' ) r. A- ,, -!,V .:vz .v;-v.j "v-:y? ...- :'>'T/. :. -. - >..** . ^o^vn COMPLETE ASSORTMENT OF fP ALL AVAILABLE ADS FOR ... - . :.w DRHFR ...A I I :s:->,4>. ;*Cv*; RYiJNUMMRRE.RRR GLD39845 : ' NOTICE Nearly all the newspapers can'^use mats. : .; 1-:iy<:. .v.-Sa.v'v . But when stereotypes are required, check with newspapers to determine whether mounted or unmounted stereotypes are needed v:> . Mats or stereotypes of these complete ads are supplied to you Free. IMPORTANT VS'- Where $0.00 or 00c appear in the ads, the . dealer should have the local newspaper insert his correct selling price. ; ;% **>*$' Jlaw. to- Shout Goof&natitoi' <m> TAILOR-MADE AGREEMENT . - v.Sf Glidden will cooperate to the extent of 50% of the space cost for a reasonable Newspaper Program in keeping with the paint .... purchases of a Dealer or Agent, VV ' i'C-'jV. >5*! "TOSS' The Glidden Sales Representative shouldj dj.ete__r_m_ *i_njeil (w.i_it_h___t_h___e . .... Dealer or Agent) the number of Newspaper Ads to be run. The total 'Ml amount of the space should be figured at the Dealer's or Agent's * LOCAL NEWSPAPER RATE. 50% of the total cost should be shown --v-- '. Ml in each of the columns on the Tailor-Made Agreement hesaaddeedd""Your Share Total Cost'' and "Our Total Cost" under Consumer AAddvveerrttiissing.' .... As the ads are run'the Dealer or Agent will pay for themi and ''MjfoyM -M _s_e.n. jd ~a copy of the _p__a:ijd :i-n--v---o--_ic__e___a__lo__n__g_;,,wwivth,,a_te__a_r__s__h_e__e_t bf the ad ......... in order to receive credit for 50% of the cost 1* ;,:ifnp GLD398A6 Montgomery County Court House, Conroe, Texas. Joseph Finger, Inc., Architects; Nathan Wohlfield of Dallas* Contractor. Protected by Clear Driwal. ctfiiio'Uf' Clear Driwal has been on the market for over a quarter century. It has an established record of achievement. It is specified by many leading architects throughout the country. It has success fully treated many of our finest buildings. Among various interesting references abroad is its use in connection with the restoration of the famous Parthenon at Athens. Specifications on Clear Driwal will be found in Sweet's Catalog. More detailed specifications will gladly be furnished on request. The above photograph shows what six month*' exposure to smoke and soot will do to the appearance of stone, and the effect Clear Driwal has in retarding the discoloration ordinarily produced through these causes. Gray, uncolored limestone was used in making this test. The lefthand side of the stone face was untreated; Clear Driwal wti applied to the other half. At the end of six months there was a marked contrast between the two sections. Clear Driwal has protected the one side so effectively Uiat there was no noticeable change in the stone's appearance. This, despite the fact that the test was conducted in a neighborhood where smoke and soot arc prevalent. Form XFI-BSM-943 (BCo.) Printed in U. S. A. A COLORLESS DAMPPROOFING, STAINPROOFING AND PROTEC TIVE PREPARATION FOR STONE AND MASONRY CONSTRUCTION A BILLINGS-CHAPIN PRODUCT THE 25-YEAR OLD PROVEN METHOD FOR STAINPROOFING AND DAMPPROOFING STONE. BRICK, CONCRETE AND STUCCO THE GLIDDEft COMPANY Nolionol Headquarters: CLEVELAND, OHIO FACTORIES FROM COAST TO COAST-BRANCHtS IN PRINCIPAL CITIES GLD39847 i The beautiful Chapel at Girard College, Philadelphia. 1 Thomas and Martin, Architects. Damp-proofed and stain-proofed with Clear Driwal. Glean ^bniwal A colorless damp-proofing, stain-proofing, and protective preparation, scientifically designed for the proper treatment of natural and artificial stone, cement, concrete, stucco, brick, unglazed tile, Italian marble, mortar, adobe, etc. PunpadeA Glean ^bnuual While damp-proofing is a primary purpose of Clear Driwal, stain-proofing is a field of almost equal importance particularly on buildings of natural and artificial stone and of concrete. Clear Driwal is widely recognized for its outstanding value in preventing stains, spotting, discoloration and general dinginess which commonly result from smoke, soot and grime -- also from salts, alkalies, or sulphides which may be present in stone, brick, masonry, mortar, or back-up ma terials. Buildings properly stain-proofed with Clear Driwal grow old gracefully and retain their natural attractive appearance over a long period of time. Clear Driwal also materially helps to check if not entirely prevent efflorescence. Clear Driwal prolongs the life as well as the usefulness and charm of all buildings, bridges, and monu ments of stone or masonry. Clear Driwal is of special merit for preserving the beauty of Indiana limestone. On various types of concrete, particularly pre-cast concrete, Clear Driwal may save many times its cost in but a single season. The breaking and crumbling of concrete, and of mortar frequently due to the winter freezing of water which has penetrated the surface, may often be eliminated by proper treatment with Clear Driwal. attcuu- Glean Z'bniwal /toil Clear Driwal does not form a surface film that darkens the building material; that may crack or scale, or that may streak and run under hot sun light as do so many paraffin preparations. Instead it impregnates the pores of stone or masonry sur faces with a transparent insoluble material which damp-proofs, stain-proofs, dirt-proofs and pre serves -- which does not in any way alter or conceal the natural beauty of fine texture and color. Clear Driwal contains no wax, no paraffin, no water, is not an emulsion, will not saponify. attain Glean jbnuuai U Applied The surface must be clean, dry, and free from dirt, stone dust, scale or loose particles. Clear Driwal should be agitated by shaking or light stirring before and occasionally during use. Clear Driwal may be applied either with a stiff GLD39848 One of the many hittoric building* of tine William*- town restoration where Clear Driwal ha* been extensively used for beauty and protection. y bristle or short, stubby brush and well worked into the pores of the surface -- or by a spray gun preferably with a pressure from 60 to 80 pounds at the nozzle. The nozzle should be held at a right angle to the surface and close enough, usually not more than three or four inches away, to force Clear Driwal well into all pores and crevices. Adequate spray gun pressure is particularly im portant to secure thorough penetration of rough textures, of miscellaneous crevices and of hair line cracks as to the vertical mortar joints on brick work. \ Where feasible, an excellent method of application -- insuring both thoroughness and penetration -- is by spray followed immediately by brushing. Where suitable equipment and labor I i ! 1 j are available this method, which will be found I both rapid and economical, is always desirable though by no means essential. Careful workmanship with either brush or spray can produce entirely satisfactory results. ; j | The Parthenon in Athens, architec tural masterpiece of the ancient world, where the restoration work has been dampproofed and pre served with Clear Driwal. Surplus material, which, particularly with spray application, may run or accumulate as on sills or other horizontal projections, should be brushed up. Clear Driwal cannot secure proper penetration into previously painted or wax treated surfaces unless any such previous treatments have been thoroughly removed. Neither can Clear Driwal penetrate nor dry properly on damp or frosty surfaces. Nor can suitable penetration with Clear Driwal ordinarily be secured with a soft brush, a weak spray, or by spray application during high wind. It should preferably be applied in clear, dry weather with a temperature not lower than 60 degrees Fahrenheit. Numbesi ApfUiccM&ttA. As Clear Driwal is a penetrating preparation rather than a surface coating, treatment with it is referred to as an "application" rather than as a "coat". For stain or soot prevention, one thorough saturating application of Clear Driwal is usually sufficient, though two applications always give GLD39849 U. S. Naval Reserve Armory, Toledo, Ohio. P. 8. Robinette, Architect. Damp-proofed and tainproofcd with Clear Driwal. more permanent results. For damp-proofing, two applications are always recommended and will be found both more efficient and more economical in the long run. Allow ample drying time, at least 24 hours, between applications. Wherever con venient, an interval of several days between ap plications is preferable. ^JUituvebi- No thinners or reducers of any kind should ever be added to Clear Driwal. While much depends upon the character and the porosity of the surface, Clear Driwal will or dinarily cover on cement, concrete, stucco, or brick, at least 125 to 175 square feet to the gallon on the first application, at least 175 to 225 square feet to the gallon on the second application. On stone, Clear Driwal will ordinarily cover from 175 to 225 square feet to the gallon on| the first ap plication, from 225 to 275 square feet to the gallon on the second application. P\eccuUiQ4i4. Remarkable results may be achieved with Clear Driwal. It is not a cure-all, however, and should be specified and used with care and understand ing. Clear Driwal will check the normal seepage of dampness through stone and masonry surfaces of average porosity. It will not remedy faulty construction however, nor can it be expected to damp-proof sizable cracks or voids which, by reason of its light body and highly penetrating character, it cannot properly seal. Neither will it remedy weak or crumbling mortar jointB which should be re-pointed prior to the application of Clear Driwal. Excessive application of Clear Driwal may oc casionally result in a whitish deposit of excess material on the surface. This will ordinarily wear or wash off with rainfall in the course of a few weeks. cJleaoy Bodied- Glean- ^bniutal For masonry surfaces of greater than average porosity, Heavy Bodied Clear Driwal may be found more suitable than Clear Driwal. This ma terial, as its name implies, is merely a heavier bodied form of Clear Driwal. It serves a similar purpose and should be similarly applied. CINCINNATI TIMES-STAR BUILDING, CINCINNATI, OHIO Samuel Hannaford fc Soot, Archi tects, Damp-proofed with Clear Driwal. GLD39850 coot h exceptional in its coverage and its a b ility to w ithstand the ravages o f tim e ond elements. Use this outstanding p rim e r...th e second coat of first q u a lity house paint looks better and lasts longer than when ordinary paints are used on die job! 0 Jrf u I 111 < GQ { g .2. o _o * M3 si 1Z "e = O) 28- _Jc ji* o |<| s i-sc s5: -*? *=" o _sj o.j:o coat for your noxt paint oly apparontl GLD3985? GLD39853 F 21-R N M -M 7 (B. C o.) P rin te d In U . S. A. GLD39854 9506COT3