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PLAINTIFFS EXHIBIT
"Season with Quiet--Add CUSTOMERS, then Serve"
ACOUSTICAL MINERAL TILE
- Outstanding Beauty High Efficiency Incombustible _
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UNITED
GYPSUM COMPANY
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Quiet is part of the good taste in the La Petite Restaurant. The interior beauty is outstanding with harmonious color and texture ofAcoustone.
Noise is bad business--bouncing back and forth
from hard-surfaced ceilings, walls, floors and
table tops--it drives away appetites and soon f
sends your customers to quieter places. ^;s; . .V
There's a reason `r. . Medical research has -
proved that a sudden, sharp noise produces a V
rise in brain pressure four times above normal,
'continuing for 30 seconds.
'
Here's the answer ... a Recipe for Profits . . .
take the din out of dining with Acoustone. Then
you attract more trade and satisfy the appetite -
for quiet, beautiful surroundings as well as
good food.
With the result. . . that guests eat more, relish
their food and willingly pay more for it. That is
why Sound Controlled with Acoustone is a
sound business investment and one which pays
its way.
As a plus factor . . . the outstanding appear
ance of Acoustone with its interesting simula
tion of Travertine texture is a thing of lasting
beauty.
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Our engineers are always available to assist,
in an advisory capacity without obligation.
The sky's the limit to conversation especially when beautiful Acoustone ceiling limits the noise in this dainty Weeks' Tea Room, Wilmette, 111.
FIREPROOF MINERAL TILE
TATES GYPSUM COMPANY
This beautiful dining room ofStouffer's Restaurant is an "oasis from noise" off busy 42nd Street in New York City.
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fir- The outstanding beauty of Acoustone lies___
Jgg in its pleasing texture, relieved of monotony
T^'by high and low light effects remin[seent dfj^f
Travertine.
It is made in varying shapes, sixes am
thicknesses which may be laid out in strik
ing*tile designs or made with flush joints`tif
- create an all-over pattern without percepti-
k.- ble markings. The flush joint type is enjoy
ing increasing popularity because so many
__ architects and decorators feel that tile pat-
^ terns are more suitable to floors while plain
'X all-over effecU, such as the flush joint SS*
r^, Acoustone, are preferable for walls and
f ceilings. The natural, undecorated Acous-
Sfr tone has a distinguished white tone with
-flight reflectivity of -7055. Lighter mill
' painted shades are furnished with a light
reflectivity of 83%. -
.
A wide selection of various colors are
available. If preferred, Acoustone can be
|-*f^ furnished integrally colored or mill-painted;
j^or it can be painted or stenciled on the job.
It may be easily'applied over any solid '9pP
backing.
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Let us make a study of your problem and
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obligations