Document EmyV74269L372KNveJpkbadaN

COLOR, CONFIDENCE, KNOW-HOW add up to new beauty in your home! COLOR is tiie key to delightful interior decora lion--and our Color Service Center is a treasure trove of color! Colors for the upstairs . . . colors for the downstairs . . . colors for walls and ceilings ... for woodwork, floors and furniture . . . colors that are functional . , . colors that arc fun. We have them all in ever-dependablc SherwinWilliams paints. CONFIDENCE in using these myriad colors comes naturally when you team your own good taste with our practical color guides. They'll help you select colors and color combinations with complete assurance that your choices are right for you, your family and your home. This Home Decorator" is one such color selection aid. As you turn its pages, you'll see scores of stimulating color and decorating ideas--some of them made-to-order for you, others that can be imagi natively adapted to fit your fancy. You are welcome to borrow our Sherwin-Williams "Color Harmony Guide", a fascinating book show ing some 1500 inspired color com binations. Quickly and surely it shows you how to create com-, pletely new decorative schemes around the furnishings already in your home. Through an ingenious arrangement of full-page color swatches and "windows" that let you see six intriguing go-to.gcther colors at a glance, llie Guide liicralls lakes llie guess-work on I of eolor selection. Borrow it from us without charge or obligation. 0007-SWP-000102851 KNOW-HOW i< our Mock in 1 r;>d<111rc 111<_>11 yonr-.ofi-spon'mee uc !t;i\o Innrnod w Ik ii type of paint o I>o m lor nuv piiriiniliir Mirfaro. . . what tool\oil'll nuod to i>rt iho porl'ool iv> you wont. (juirkly and with lon>t ollon. UVII gladly din re <hi.'- know- witlt you. H you wi reeommrnd a prolVviiunal painter to do tin- paintiuu (dr you. In either i ;im-. nil of our -on irix and nil of out o\.|jerieirr are \o iu n to coininnnd. W o look forward to >orv inn vott mk iii. STYLE NOTE: Jlii* tt:.it*i;inY ^t.\> : l\.i m-J <k * I i;ii.i l*i:: j>{f .lilt I l'.t:i,.plt*ii.i kr .nil l h * f.i p!;ii ,ti.- ..Mi *i i* iiirnii- hii d.< V riVM (ii.iv v..ii!% i*i I idiim.jM\ liMinr tt ;.w i- .h*!tH`'-! I'\ v i>|;i \{<tm .H k' I * .1*. tl -' Ml Is.IK' < - ! - l ll <m ilk Ii K !! *i I l.ii ni.div * ii** \S : w*i`J. ! M I f||< 0007-SWP-000102852 0007-SWP-000102853 PAINT MAKES YOUR ROOMS NEW AGAIN Quickly... Easily... Inexpensively MIRACULOUS--that's the word for Sherwin-Williams paints. With them, the walls you've tired of take on new' eye-appeal . . . familiar furnishings blossom w'ilh new glamour. . . worried woodwork regains new-home freshness. And all within a matter of a few hours! The secret is simple: merely choose the colors you want in the paint best suited to your purpose. (We'll help you do both!) Then start painting. These modem paints are easy to apply. Roll them on or brush them on with never a worry about unsightly lap marks, dribbles or streaks. In most cases, a single coat will cover walls and woodwork, erasing forever the weary colors, the smudges, the stains and scuff marks you want to forget. What's more, today's paints dry almost as quickly as they apply. You can actually paint walls in the morning and hang pictures right after lunch! The exciting transformation these paints make possible is as inexpensive as it is pleasing. For example, you can renew the walls and woodwork of an . average room with less than SI5.00 worth of Stiper Kcm-Tone and Kem-Glo! You'll not have to repeat your purchase soon, either, because these paints are rugged, durable, completely washable. They'll stay crisply bright until you want to change colors again. 4 TRADITIONAL flavor with CONTEMPORARY overtones strikes the keynote in the room at the left--and the sunny wall color enables the two "periods" to blend happily. Quietly, almost unnoticeablv, the wall color emphasizes the richness of the furnishings, asking no attention for itself. It lives as compatibly with the airy sweep of the white window wail, framed by an interesting architectural valance. The single bright accent note in the red sofa pillow finds a subdued companion in the red tones in the picture. This refreshing interplay of old and new was inspired by color combina tions shown in the Color Harmony Guide. Other colors that might have been used to achieve a similar but subtly different result can be found on other pages of the Guide. Walls, Super Kem-Tone Tawny Beige and Basswood, the ceiling in Ceiling Fiat White and the woodwork in Kem-Clo Tawny Beige and Basswood. Leading manufacturers of products ranging from gar den tools to guided missiles look to Sherwin-Williams for the highest quality finishes. 1'heir reliance on Snerwir.-Williams' experience and skill is further as surance that you, too, can count on S-W paints to pro vide maximum beauty and protection for your home. MERRILY YOU ROLL ALONG ... when you use paint to re-make your rooms! The combination of modern paints and a paint roller allows you to cover large wall areas in surprisingly little time . . . makes the task so easy the whole family will insist on helping. And just look what up-to-date paint colors mixed with a little imagination can do! QUICK CHANGE in room decor is mag ically achieved in the living room at the right by opening or closing the folding door. Open, it bares a brilliant splash of red to match the chair--a trick that adds a new dimension of gaiety to a room essentially restful in decor. That quiet rcstfulness is immediately recapLured when the door is closed to provide a broad vista of calm, relaxing turquoise. SUNLIT WARMTH of the walls is a highly successful foil i'or the handsome table-desk in the room pictured at middle right. Woodtoned provincial chintz at the window echoes the desk's burnished patina, while it gently softens what might otherwise be a harsh win dow line. Note the sparse accent of blue--in the chair, the small box and the picture mats. It provides just the touch of coolness needed to emphasize the room's basic warmth. 0007-SWP-000102855 VV . ' ^ - H. 5 '&,*** vv . r>4-* ^V|>t^3VAv Vk ,, wW ^ &V-: V 3&~* 11 -s 0007-SWP-000102856 r p COLOR REFLECTS PERSONALITY Here are two different rooms for two different fam ilies--and two different backgrounds for living. In the room above, familiar yellows and greens com bine to create a relaxed atmosphere. The room at the right calls on vibrant blues and purples to sug gest vigor and action. In both, wall color plays a stellar role: the yellow dramatizing the brass accessories; the starkly neutral tint emphasizing the fanciful window' screen and brilliant blue lamp. F 0007-SWP-000102857 WALLS' Super Keir-Ton* M<*lrose Gray DESK: KenGlo Persian Orans< ...AND COLOR CREATES PERSONALITY Variations on a single color--in this case, orange--can create totally different room personalities. For instance, color--and color alone--has changed the hobby desk at the left from a strictly utilitarian piece of furniture into an inescapable conversation piece. But it isn't only the brilliant orange of the desk it self that has turned the trick. What really helps to make the orange shout for attention is the muted wall color that recedes gracefully so the desk can stand squarely front and center. Less flamboyant, but no less interesting, is the orange wall at the right. Pitted against the exciting yellow of the sofa, this sophisticated variation of orange takes on smoldering overtones to turn what might have been a brash color scheme into one with an abundance of warmth and intimacy. Almost every color can be used to fulfill such strikingly different purposes. Hundreds of ready-to-use examples of this unique quality of color are at your fingertips in the Color Harmony Guide. 9 0007-SWP-000102858 COLOR CAN B E SAU CY WALLS: Super KenvTone Hyacirth CEIUM3: Sucr Kern-Twe Ceiling flat Whits WOOOWORK: Kstn-Cle Hyacinth ... as it is in this plaid-inspired mixture of reds, blues and purples. It is only the hushed tone of purple on the walls that keeps the many different shades in furnishings and accessories from competing too vigorously with one another. Blending all the colors in the room into a single complacent focus, the wall color brings a peaceful balance to a setting alive with action. 0007-SWP-000102859 WALLS: Super KanvTcne Petal Pirk WOOCWOKK: Ke-n-tiio Persian Oransa ar.d Petal Pink COLOR CAN BE STIMULATING Wiien used in hues and values of high contrast, color becomes a tonic whose sprightly "lift" never disap pears. The stairway at the right is a good demonstra tion of this decorating axiom. The deep orange on the handrail and risers of the stairs, as well as the lighter pink on the walls, contrasts sharply with the bright blue in the carpeting. This striking contrast is the atrically underscored by the jet black stair treads. And the entire color scheme is repeated with willful abandon in the slipcover on the chair! COLOR CAN BE SOOTHING Traditionally, blue is the color of serenity--a gentle color that invites contemplation and repose. This in herent quality of blue (and of many other colors) is evident in the dining room at the right. Here, blue has been combined with its quiet companion, green, to provide welcome respite from activity and tension. White in the draperies and chair strikes a note of clarity that lends sparkle and light to the setting. Note the bright gold accents on the cabinet--an imaginative way to capitalize on the fact that blue and gold seem made for each other. WALLS: Super Kcm-Tone Cinderella Blue WOODWORK: Kem-Glo Cinderella Blue WINDOW SHUTTERS: Kem-Gle Olympic Laurel LET COLOR HEIGHTEN YOUR DINING PLEASURE Good food, good company, good conversation--color makes them all more interesting! In the room at the left, decorating inspiration was taken from the Van Gogh print, whose colors are grandly re-stated on the textured brick wall, the bulky window beams and in the nubby fabric cur tains. The china, place mats--even the candles--echo the cheerful theme designed to foster light-hearted repartee. A quieter mood prevails in the Early American dining room at left below. Here, soft blue walls flatter the cherry furniture, while crisply contrasting white points up the interesting woodwork. A deft counter point is the red in the corner cabinet, proudly high lighting the china and glass. Treasured Creill china and a superbly-crafted breakfront form the focal point in the room above right--and the wall color pays both the compliment of being silent in their presence. Use of a single color to blend dado and upper wall into a visual unit keeps the eye from lieing distracted from the breakfronl's graceful lines. Note the soft gold in draperies and up holstery, selected to mirror the gold of the china. Big color ideas compensate for small space in the buffet dining corner below. The screen, put up to hide the kitchen entrance, has become a decorative ex clamation point through the use of vivid color. With wry humor, the abstract painting repeats the red in an eve-filling burst of t ints and tones perfectly framed by the provocative wall color. WALLS: Super Kerr-Tone Saliriwood WOODWORK: Kem-CIo Sa fir-wood 0007-SWP-000102863  :? i i-: /- ' k/r 7*C WMLS: Supflr K^m-Ton*1 ('mripreila Ru? WOODWORK* Krn-G'o Cindereba Blue I'-"*"-' ' V, ''* ' . . w." - ' ' WALLS: Sw52. Ke-n Tone Peach Pinl< WOOOWORK: Ken-Clo Pooch fi-ik Let COLOR make your dreams come true When you dream of a bedroom styled specially for you. dream in color--for color can magically make any room personallyyours. For example, the bedroom at left above reflects the gay spirit of one who likes bright color contrast. A sentimentalist might prefer the thoroughly traditional room at the right above. Paced to the action young hoys like, the room at left below gets its snap and dash from bright, bold colors played against neutral walls. Prettily dainty, the room at right below could belong only to a little girl whose femininity finds clear expression in the delicate green and pink color combination. WALLS: Suoer Kem-Tone Safinwood WOODWORK: Kem-Glo Satin wood and Medieval Rose il ii: WALLS: Super Kenv"one Gretchen Green CEILING: Super Kem-Torte Appieolcssoir WOO JWORK: Kcm-GIc Grexhsn Green & Apoleblossorr um mit:a~*r wrm* I Wf" 0007-SWP-000102864 WHY THIS WALL PAINT GIVES YOU MORE FOR YOUR DOLLAR More Coverage per Gallon ... More Durability ... Easier Than Ever to Use Today's Sherwin-Williams Super KemTone gives you everything you want in a wall paint. No wonder it's America's most popular paint! Look what you get: New Easy Painting--all the skill you need is in the paint. New Economy--goes farther per gallon, gives better 1-coat coverage. New Durability--you won't have to paint again until you want to change color. New Washability--fingerprints and smudges wash awaywithout a trace. New Money-Back Guarantee--the purchase price of the paint refunded if you are not completely satisfied. New Colors--1963 Super KemTone Color Harmony Guide helps you select the colors that will bring the most beauty to your rooms. No Other Wall Paint in the world offers all this. No other paint can give you such beautiful new rooms so easily and economically. Come in and see all of the beautiful new Super Kem-Tone wall colors. 0007-SWP-000102865 WANT NEW BEAUTY IN A HURRY? Super Kem-Tone applies quickly . . . dries quickly to give you rooms that glisten with new glamour. The above living room, painted in the morning, is ready for use even before the hall painting is completed! The cool, inviting color scheme uses Mission Gray on living room walls and Antwerp Blue on the hall walls. Ceilings are Ceiling Flat White. Kem-GIo Stay White on the woodwork with Kem-Glo Antwerp Blue on the china niche. 0007-SWP-000102866 AMERICAS FAVORITE ENAMEL Beautiful, Subdued Lustre ... Flows on Freely .. . Covers in One Coat... Only Sherwin-Williams Kem-Glo* with its gorgeous whites and glamorous colors gives your woodwork, cabinets and enameled walls that exquisite look. It is so easy to apply, with brush or roller, anyone can achieve excellent results. Look what you get: Easy Application--flows on smoothly and easily with brush or roller, with almost no odor. Lustre Rich Surface--no brush or lap marks. Gives professional looking results. Also available in a velvet flat lustre. One Coat Covers--no undercoater or primer required. (Only new plaster or bare wood needs two coats.) Dries in 4 Hours--apply Kem-Glo in the morning, use the room that evening. Washes Like Baked Enamel--its surface is as easy to clean as your kitchen appliances. Ready-to-use--just stir and apply. Long Lasting--you won't have to enamel again for years. New Colors--available in match ing colors to Super Kern-Tone. Over 180 colors shown in the Color Harmony Guide. No Other Enamel offers you all this. No other enamel can give you such beautiful enameled surfaces so easily and economically. 0007-SWP-000102867 RICH So easy in apply with brii'h COLORFUL nr roller. Washes like linked FINISH riiiinie! anil lasts for vram. FOR YOUR FINEST W00DW0RK (live your woodwork that rich exquisite look. In subduerl his|re or volvei flat. 0007-SWP-000102868 it-* WALLS, CCIUNG L WOODWORK: Km-Glo Verbena end StayWnlte WALLS. C-ILING & WOODWORK: Kem-Glo Coral Rose and Slay White |5-'- 0007-SWP-000102869 AN EXAMPLE OF ROOM-TO-ROOM COLOR HARMONY America's smartest homemakers use color as a pretty ribbon to tie all the rooms in a home together--with beauty, grace and charm. Whether you re-nevv your rooms one at a time ... or restyle all of them at once ... do as they do and win extra paeans of praise for your sophisticated ingenuity! On this and the two pages following, you will see how home-wide color styling has been carried through in the rooms shown in the floor plan Ixilow. The Jiving room (below) sets the motif for (he entire house. Green and blue form the decorative base. These recurring colors arc high lighted here by touches of metallic gold and white that sound a note of restrained luxury. - 0007-SWP-000102870 f If % r 0007-SWP-000102871 THE EXTERIOR OF YOUR HOME IS IMPORTANT, TOO! Protect it best with quality house paints by SHERWIN- WILLIAMS ACTUAL TEST: Magnified photo of two coats, competitive house paint, shows how paint film has broken. Both beauty and pro tection gone, long before the conclusion ofthe 5 years' exposure! ANOTHER LOSS: Magnified viewoftwo coats, competitive house paint after 5 years* exposure. Very littie surface protection re maining and film is covered with dirt. Are you planning to painl the outside of your home this year? If so, where can you get expert painting advice? What are the Jatest house-painting facts? These are important questions for any homeowner because of the phenomenal progress made in bouse paints in recent years . . . significant improvements that make today's house paints far superior to paint formu lations of only a few years ago. YOU SAVE MONEY Modern paints last longer; they retain their original beauty and color over a longer period of time and they are easier to apply. Even more important, they save you money because you don't paint as often. These advantages arc yours, however, only when you buy from a reputable manufacturer who has the techni cal know-how and the research and testing facilities to make a proven, quality product. Sherwin-Williams, with the most extensive research facilities in the paint industry, manufactures several kinds of house paint. They have one common ingredi ent--QUALITY--and they are backed by nearly one hundred years of scientific, paint-making leadership. INSIST ON QUALITY In house paint, perhaps more than in anything else, you save the most when you buy the finest quality product available. It costs just as much in time or labor, for example, to apply a low'er grade, "bargain" paint, as it does to use the best. (It may take more paint, too, be cause inferior paints do not cover as well.) Unfor tunately, all paints may look pretty much alike in the container or even after being applied. But the home owner who "gambles" on "bargain" paint is soon dis- 0007-SWP-000102872 BODY: SWt Gloss White. SHUTTERS: SWP Ardmore Green appointed. The surface fails, both beauty and protec tion are gone, and, before he--or his budget--is ready, it's time to paint again. Remember, the average thickness of one coat of house paint is only 2/l,000ths of an inch. You are depending upon this thin film to protect your home from the extreme conditions of sun, heat, driving rain, sleet and snow. Certainly`your home deserves the finest protection that modern chemical science can provide, l.et us tell you about the quality Sherwin-Williams finish that is best for your home. FREE HOME INSPECTION Is the paint on your house blistering or peeling? If you have this problem, Sherwin-Williams House Paint can be the answer, if proper attention is given to surface preparation. LET US INSPECT YOUR HOUSE. We will give you the right kind of advice on how to get the best house paint protection and beauty for your home. V.00C pnri MASONRY f; H 0007-SWP-000102873 r A-100* Latex House Paint BODY- A-100 Test!*! Yellow 'RIM- A-100 Soper Wk'le NEW HIGH IN PAINTING CONVENIENCE -AND IN LASTING SATISFACTION! Sherwin-Williams A-100 Latex House Paint is more than just an improved paint formulation. It is an entirely new kind of house paint which uses latex as a basic ingredient in place of linseed oil. The greatest advance in house paint in fifty years, A-100 is a typically superior product of Sherwin-Williams re search, thoroughly developed and proven by exten sive laboratory tests and years of actual use on homes in every kind of climate. For the first time 13 outstanding house paint features have been incorporated into a single product. A-100 Latex House Paint is equally effective on all the exterior surfaces normally used in modern home con struction--wood clapboard and shakes, stucco, con crete, brick or asbestos siding. In addition, it has superior resistance to blistering and peeling. NEW PAINTING CONVENIENCE A-l 00 is easy to apply. It seems to slip on to the surface, with brush-pull that is noticeably less than with other house paint formulations. It dries in 30 minutes, before bugs or dirt can harm its surface, and painting tools wash up in soap and water. There is real convenience, too, because A-l00can lie applied even when the sur face is damp--after a morning dew or following a rain. NEW KIND OF PROTECTION When applied on a good, pain table surface on homes that have been properly ventilated, A-100 virtually eliminates blistering and peeling. That's because its latex film lets moisture vapors escape without harming the surface. Fumes will not discolor even the lightest colors and dirt does not cling to its smooth finish. NEW BRAND OF BEAUTY Because of itsexcellenl color retention,A--100 comes in new colors--many of them pastels--never before pos sible in house paints. Colors keep their dean, newlike loveliness years longer because dirt doesn't cling to the surface and there is a minimum of chalking. ``I ride Kark 26 blI1*iHR * , v. T i- 0007-SWP-000102874 Advantages never before passible in one house paint TOUGH, FLEXIBLE--stands up under pun ishment that breaks down other paints. BRUSHES, ROLLS OR SPHAYS-gives best-looking results quickly, easily. UNAFFECTED BY ALKAU-stays on chemically "hot" masonry surfaces. STAYS BRIGHT, CLEAN-slick film sheds dirt; no chalking surface. COLORS STAY BHIGHT-even delicate pastels stay lovely for years. WHITE THAT'S REALLY WHITE-keeps its "freshly painted" look years longer. BLISTER RESISTANT lasts longer because it lets water vapor escape OUTSTANDING DURABILITY already tested for years in all sections of the country LET US HELP YOU If you have been dissatisfied with past house paint jobs, SherwinWilliams A-100 Latex House Paint may be the solution to your prob lems. Ask about our free home in spection. Let us show you how to get the maximum protection and beauty for your home. MAY PAINT WHEN DAMP no more waiting for "perfect" painting weather DRIES LIGHTNING FAST dries before bugs, leaves, rain can mar its beauty tonwiN-Wiium A-IOO Latex HOUSE PAINT 'Oil WOOD and MASONRY SURFACES FUME AND MILDEW RESISTANT ideal under humid conditions or in in dustrial areas OUTSTANDING RESULTS ON WOOD OR MASONRY The \er.-citilitv of A 100 l.ate.x House I'a ini is another 0111Mandint' advantage of ihis new produci. Many home rsicrirtr'inelude various types of surfaces and A 100 works equally well on all of ihem--another hitr painting convenience. GOES ON EASILY paint seems to glide on to surface with little effort CLEANS UP WITH WATER brushes, rollers, tools clean up easily in soap rjntl water gi? M M f | 0007-SWP-000102875 BODY: SWP Oloss White SHUTTERS! SWP Ch.rdon Blue 28 vl SWP9 house paint THE STANDARD OF QUALITY IN OIL-BASE HOUSE PAINT THROUGHOUT THE WORLD Year after year, more frame homes are painted with Sherwin-Williams SWP House Paint than with any other brand. That's because no other oil-base house paint delivers the same consistent yearafter-year protection as does SWP. You paint less often because SWP lasts years longer, a fact that has been proven by millions of homeowners in all parts of the country. SWP is another product of the Sherwin-Williams research and test ing laboratories where its exclusive formulation is constandy improved by the most experienced chemical scientists in the paint industry. TWO HOUSES PAINTED AT THE SAME TIME These homes were given two coats of paint. The one on the left was painted with SWP, the one on the right with a competitive paint. This picture was taken after 5 years' exposure. SaeispSS&.-i. This photo shows how other paint surface shows wear and heavy dirt collection. Surface needs repainting. This close-up shows longer wearing qualities of SWP. Surface is clean and still in good condition. ib 0007-SWP-000102876 COLOR TEST: Top panel was painted with SWP; lower two panels with competitive paints. Left por tion was covered to retain original color. Photo shows results alter 5 years' exposure. EXPOSURE TEST FARM: SherwinWilliams paints are thoroughly tested and proved In all kinds of climates. The company maintains extensive, large-acreage test "farms" such as this, at right, throughout the U.S. Beautiful, enduring house paint colors More homes are painted in colors today because of im proved pigments in quality house paints. Although white continues to be the perennial favorite, colors can add to the architectural beauty of your home. With SWP, you have a choice of 73 sparkling, clean colors--colors that hold their beauty for years. MORE PROOF OF QUALITY: Test panels show how SWP stands up after 6 years* exposure. Both panels were given 2 coats. Right side panel needs repainting badly. SWP, on left portion, shows no break in the paint film. You get these outstanding features with SWP house paint LO NG LASTIN G--finest oil base formulation in the paint industry; provides extra years of beauty and protection. ECONOMICAL-- durable film resists wear; saves re painting costs in the long run, SMOOTH, TOUGH FILM-elements won't penetrate its enamel-like surface; controlled chalking keeps it clean. UNIFORM COLOR RETENTION--SWP keeps its true color longer on all sections of the house. EASY TO APPLY--side-by-side painter tests show SWP brushes on with less effort than many oil base paints. CHOICE OF FINISH--SWP comes in Gloss finish, Velvet Flat, One-Coat White, non-chalking Trim and Tinting White; also, for homes in industrial or humid areas, there is Fume and Mildew Resistant SWP. Ask us about the appropriate finish for your home. 29 0007-SWP-000102877 BODY; l >w * M.-.-.n-wy r.-,n\ Wh,.- SW;.TIC?: SW Po.'-.r^ny SHERWIN-WILLIAMS L0X0N EXTERIOR MASONRY PAINT LOXOX K .1 !iil *::jn.1:v i-.vciior n.iim *|m*- cialh l(ii::mi.il'*(i !> ii^ on m.:'nin\ ^iisl.iu-s lltor- oughS ii^u'c! ..ik ! :n< <\ v*. i s i i'. r*11.11 iim . ii i- ihc l:i*-! iin ;>! >*1 '.**iih *^ I.()N( )\ i" <!c- siTi**<! *m* iimmI u ii xtiii'uv* ;*>. 'turn*. .i'Ih -'Io v SH'lh.*!. ( )!!( Wir ! ! <`k. 1 >*111< *t 1 rn-UTrU* .Mil! I l:i' i' . **jj j n *i11;j 111 <j!j iI* y** in<ltirt :* .!< i < >:'.'|1m r 11<* c mm fs: .ho'iix ,.iu: *n '/itr.i'*:.:*''. i hr d'/Ti i i >:*.*.I -'uch ir- I.mv *. I.O\()\ *!vr*nh r.i'ily. ^l. *\ *- n'l |ir *i ;h ! its til ^i-I: 1Iti: hvin\ . 30 0007-SWP-000102878 0007-SWP-000102879 Sh e r w in -Wil l ia ms PORCH AND FLOOR ENAMEL You'll like the warm, friendly note it adds to the appearance of your home. Use a cozy deep red, for instance, that immediately says: "Come on in!" Maybe you prefer a cheerful, deep green or light gray. All these colors, plus a variety ofcongenial grays and oak tones, are fade-resistant--come in exception ally line Sherwin-Williams Porch and Floor Enamel. This quality product not only throws a warm glow of welcome on your porch; it pampers it. You'll find S-W Porch and Floor Enamel helps preserve the wood and save it from rotting and splitting. It's easy to put on with brush or roller. One coat usually covers. It dries overnight to a water-tight, mar-resisting finish. Sh e r w in -Wil l ia ms REXPAR'EXTERIOR VARNISH What could be nicer looking than a touch of natural wood--such as this handsome picnic table and benches? The trick, of course, is to keep them looking nice in spite of sun, weather and water. But it's really no trick at all when you apply a quality varnish that has been durability-proved in rugged marine sendee. Sherwin-Williams Rexpar Varnish has proved out-- even in salt-water areas. Applies easily by brush. Two coats recommended. Allow 48 hours for drying between coats. So use it on your outdoor wood furniture--or on any exposed wood surface. You'll find Sherwin-Williams Rexpar Varnish is a real seal against the weather. V b t 0007-SWP-000102880 k 0007-SWP-000102881 WALLS &. CEILING: FUt-Tone Li*lit Ivor/ WOODWORK: $ml.Lustr Light Ivory WALLS & Y/OODWORK Sami-Lustr* Blossom -'r* One-coat odorless alkyd flat wall paint Sh e r w in -Wil l ia ms FLAT-TONE" For those who want velvety flat walls in lovely colors, S-W Flat-Tone is the product to use. The colors retain theirdelicate appearance, even after repeated washings. Flat-Tone is easy to apply--requires no wall primer, and one coat covers. Flat-Tone requires four hours for drying; can be used on interior plaster, masonry, brick, wallboard, wood and metal walls and ceilings. Avail able in beautiful colors that match S-W Semi-Lustre Enamel. Odorless, one-coat coverage Velvety Hat colors Requires no wall sealer Apply with brush or roller Can be washed repeatedly Dries in four hours 34 One-coat, odorless alkyd semi-gloss enamel Sh e r w in -Wil l ia ms SEMI-LUSTRE Semi-Lustre provides a subdued or satin gloss for interior woodwork, cabinets and wall enameling. Comes in a complete range of colors that match Sherwin-Williams Flat-l'one colors. S-W Semi-Lustre is a durable alkyd enamel that covers in one coat--requires no undercoatcr except on new plaster. It is ideal for kitchen or bathroom walls because it can be washed time and again without affecting its beautiful color. Apply by brush or roller on interior woodwork, cabinets, plaster, masonry, brick, wallboard or metal. Odorless, one-coat coverage Subdued, rich gloss Colors match those of S-W Flat-Tone Wall Paint Requires no undercoatcr Can be washed repeatedly Apply by brush or roller * \ t I I r I t k 0007-SWP-000102882 0007-SWP-000102883 NOW-A NEW, DURABLE VARNISH FOR INTERIOR AND EXTERIOR USE Withstands hardest household traffic. Water resistance makes it ideal for floors. Sh e r w in -Wil l ia ms MARVETHANE' New Polyurethane Varnish The marvejs of modern chemistry have produced an other new Sherwin-Williams quality product for home use--Marvethane, a tough, flexible polyurethane finish for all wood surfaces, indoors or out. Marvethane Varnish possesses incredible toughness and an exceptional ability to withstand all types of wear--far beyond that available in any previous con ventional varnishes. Its highly successful commercial use to date on skating rinks, school gymnasium floors and on heavily used factory floors is proof that it can withstand the hardest household traffic. Marvethane is available in Clear Gloss or Satin Finish. It produces an amazingly clear, non-yellowing finish. Its resistance to abrasion, water, acid, grease, detergent and other household stains makes it ideal for floors, stairways, doors, woodwork, playrooms, panel ing, cabinets, lawn furniture and for exposed exterior siding. Marvethane is best for new unfinished wood, or where (he old finish--shellac, lacquer or varnish--has been completely removed. (Use Sherwin-Williams Wash Away Paint Remover for taking off old finish.) This new varnish may be applied with brush, roller or spray. It is fast drying, becoming dust-free in one hour,, tack-free in two hours and, at normal room tem peratures, can be walked on just three hours after application. AH these advantages are yours with Marvethane: Incredible toughness Outstanding durability Resists wear, abrasions Resists alcohol, acids Easy to apply Dries quickly Needs no waxing Amazing clarity Water resistant 0007-SWP-000102884 Highest Quality Clear Interior Varnish Sh e r w in -Wil l iams MAR-NOT Sparkling, clear, heavy-body varnish for interior use. Lets the natural grain of the wood show through beau tifully. Builds a solid surface film that resists marring, scratching, scuffing. Gives years of protection and charm to the finest furniture, woodwork and floors. Ideal for applying over a previously finished surface. Easy to Apply Flows on with brush, roller or spray Dries Dust-Free in 2% Hours Needs overnight drying for recoating One Coat Covers Previously varnished surfaces in firm condition Two Coats Recommended for New Wood Or wood from which the finish has been removed Resists Staining Fruit juices, alcoholic beverages, boiling water won't penetrate Mar-Not surface Choice of Finish Available in sparkling high gloss finish or a satin finish Sh e r w in -Wil l ia ms FLO-LAC Flo-Lac Varnish Stain--Excellent for bringing back the beautiful appearance of a favorite item of furniture. Where the old surface is in good condition, you can freshen it up--make it look new againwith Flu-Lac. Stains and varnishes in a single operation. Flo-Lac conceals scratches; is hard-wearing; good for woodwork, floors, stairs and furniture. Available in mahog any, light and dark oak, walnut and maple. 0007-SWP-000102885 ffFECT NO. 103 ON BRCH EFFECT NO. 104 ON OAK EFFECT NO. 105 ON WALNUT ENHANCE THE NATURAL BEAUTY OF WOOD Sherwin-Williams Beauty-Lok Natural Wood Finishes are formulated to enhance the natural beauty of wood in interior decorating;. Depending- upon the type of wood and its final finish, wood paneling can bring warmth to a room, give it a distinctive, executive air or a sporting, outdoor feeling. Beauty-Lok finishes are available in a dear coat that lets the natural tone of the wood show through. It is also available as a stain, producing unlimited coloring possibilities. Both are easy to use on all types of wood surfaces--wall paneling, woodwork, cabinets, furniture. And, in addition to all the beauty they provide, Beauty-Lok finishes preserve and protect these important wood sur faces for years. BEAUTY-LOK CLEAR--in gloss or satin. Penetrates the wood to produce a satiny, close-to-the-grain effect. Gives professional-looking results. BEAUTY-LOK STAIN--natural, rich blond, or tones of green, tan, gray, blue, rose or brown. Simply add Kem Tinting Color of your choice to Beauty-Lok Clear Seal or Blond Seal. Dries dust-free in 20 minutes. EFFECT NO. 101 1 gal. Bcuty-Lok Blond Seal 2 or. Ksm T nting Orange l or. Ken Tinting Crown EFFECT NO. T04 1 gal. Beauty-Lob Blcid Sesl 7 rir. Kem Tinllnj Ti-tiijoise 1 0. Keii Tim riijF Oolite EFFECT NO. 102 Fa^'e Wood f>*lsr Beauty Lck Sat"' EFFECT NO. 105 ] ga . rieauty-tsk Blond Seal 2 02. Kem Tinting Ochie 38 [; 0007-SWP-000102886 EFFECT NO. 106 ON WAINUT ] g3i. Baaity Lok Cl* ar Seal *4 3;. Kerr Tiering Magenta *2o*. Kem T nling 3lac EFFECT NO. 109 ON KNOTTY PINE * t gal. Bnaufy-Lok Clear Seal 2 or. Kem Tinting 8rit Green EFFECT NO. 107 ON ASM 1 ga|. Beau^y-Lok Clear Seal 4 cz. Ken Tinting Magenta 2 a?. Kem Tinting BUck EFFECT NO. 110 ON ASM l gal. Beauty-Lok Olord Seal 2oz. Kem Tinting Red Oxide * 4 oz. K r'* ~i i Wmm. 0007-SWP-000102887 SHERWIN-WILLIAMS PAINTS PROVIDE PROTECTION FROM RUST AND CORROSION Relentless rusting or corroding of exposed metal surfaces causes unsightliness and needless damage around your home. Prevention is a simple matter of protecting these metal surfaces with the proper paint. There really arc no "short-cuts"' or "miracle" products for ending this natural oxidation of exposed metal. The only answer is proper preparation of the surface, use of the right primer to assure good adhesion to the metal, and covering with any ap propriate finish coat. A number of time-tested, thoroughly proved Sherwin-Williams products provide this kind of protection when used according to directions. They are identified by the "RUST CONTROL" insignia. You can use them on the metal surfaces of your home with complete assurance that they arc the finest quality products. As a leading supplier of finishes for industry, Sherwin-Williams chemists co-opcrale constantly with corrosion engineers to perfect rust control products. RUST CONTROL PRIMER FOR MOST METAL For all metal surfaces excepL those that are zinccoated, use Sherwin-Williams Rust Control Primer No. 49. This is a highly effective primer that pro vides excellent undercoat protection. It has a tough, flexible film that assures good adhesion for the finish coat. 0007-SWP-000102888 ENAMELOID Brilliant High Gloss Enamel Look around you and see how many places you could use this sparkling, high-gloss enamel. It's ideal for kitchens and bathroom walls, but it's also the perfect finish for a thousand and one items around your home: woodwork, cabinets, radiators, toys, lawn furniture, garden tools--wherever you would like to add a bright touch of color. Comes in a wide range of beautiful colors Enamcloid has been famous for years as the finest high-gloss enamel featuring a long-wearing, smooth surface. It is easy to apply on wood or metal and easy to keep clean. It is highly resist ant to heat and all kinds of stains. Enarneloid comes in a wide range of clear, beautiful colors and in practical black and white. Ideal for furniture and woodwork Enameling of furniture is a popular pastime adding to the useful ness of many household pieces of furniture. Use Enarneloid to bring new life to some of your furnishings. Enarneloid is a RUST CONTROL product when used with the proper primer. 0007-SWP-000102889 tF: DURABLE ATTRACTIVE FINISHES FOR THE FARM BARNS SPARKLE with color when you use S-W Commonwealth Paint--high quality exterior finish for ail types of farm buildings. One coat lasts for years! Your choice of red or green--attractive, practical and--above all--dura We! DOUBLE PROTECTION FOR ROOFS. S-W Asphalt Aluminum fills in cracks and crevices with a waterproof, durable elastic coating. Comes ready-tnixed for one coat application. The aluminum floats to the surface to reflect heat; the asphalt base seals the surface. FARM EQUIPMENT stays in good condition under protective S-W Tractor and Imple ment Enamel. Easy to apply, covers in one coat, dries quickly, can be used on both wood and metal. Color's closely match those originally used by leading implement manu facturer. REFLECTIVE BRILLIANCE that insulates and protects . . . S-W Aluminum Spar Enamel No. 29. Excellent hiding power, long-lasting protection from weather, lor metal buildings, metal roofs, tanks, pipes, and concrete or brick surfaces. Brushes or rolls on quickly and easily . . . inside or out. Economical too. i 4 FOR BEST RESULTS USE THESE QUALITY PAINTING AIDS Dexall products arc a complete line of painting aids that enable you to achieve a ijetter, easier painting job. Check your needs against the complete line of helpful Dexall items in our store. FILLING WALL CRACKS A ready-mixed, smooth-finish speckling compound. Will not shrink or creek. Easy working, dries fast, bonds tight. BLEACHING WOOD Takes out the color without harming the wood. Apply . . . let dry . . sponge it off . . . color's gone. Fast-acting. 42 V jsy-'i i i. 0007-SWP-000102890 EXTERIOR BRUSHES 100% NYLON QUALITY TOOLS TO 00 THE JOB RIGHT Sherwin-Williams quality in both paints and painting tools assures you of excellent re sults. Save time by using the widesL brush practical for the job. The best costs little at our store. House Panning 3 ' to 6" For Wood Siding. masonry surfaces and other large areas. Angular l", 1W* or 7" For window sash, narrow edge and corner painting. INTERIOR BRUSHES 100% NYLON Wall 4" For large flat area*-- walls and ceilings. Trim 2*4* For woodwork, paneling, Irim and other flat surfaces. Touch Up 1V5" For small shapes and special types of decorating. Short Handle Roller Choice of precision-built paint rollers . .. quality fabrics to suit all types of paint. 12* handle. -- shellacking floors. WE GRATEFULLYACKNOWLEDGE the co-operation of the following manu facturers of furniture and other home furnishings whose products appear in the room photographs in this book. Century Furniture Co., Hickory. N.C. Drexel Furniture Co.. Drexel, N.C. Globe Furniture Co., Hi*h Point, N.C. Heritage Furniture Cr.. High Point N.C. B. P. John Furniture Co., High Point, N.C. Pulaski Veneer & Furn. Co., Pulaski, Va. Ramseur Furniture Co., Ramseur, N.C. Rheem Mfg. Co. (Bathroom Fix!ires), New York City Thayer-Coggir, Inc., High Point, N.C. Thomasvi lo Chair Co., Thomasvilfc, N.C. Tomlinson of High Point, Inc., High Point, N.C. Color photographs by Atdermai Studios, Inc,, High Point. NX. FURNITURE FINISHING FACTS ... You'll want this handy book! This guidebook can save you hours in finishing furniture, paneling or woodwork. 32 pages cover staining, bleaching, varnishing, antiquing, etc. Stcp-by-stcp illustra tions. 25c a copy. Long Handle Roller For stand-up paint ing of floor, deck, garage roof and out-ofway places. 24" and 36* handles. Rnllnr Tray: Sturdy, licop-woil painting tray. Traction bottom assures .non-skid loading of roller. Has built-in ladder clamps. GLAZING WINDOWS An easy to use glazing putty for wood and metal sash. Remains elastic, will not crack. CLEANING HARD BRUSHES Renews any brush, no matter how Hardened and caked with paint. Doesn't harm bristles. Non-flammable . . . reusable. ACTUAL WOOD PASTE This easy-to-use. non-shrlnklng paste hardens quickly; may be sanded or planed. SI, colors. SEALS OUT WEATHER Tough, elastic, long-lasting Seal, can be used inside or out, bn wood, masonry or metal. In tubes for gun or in can for knifing. 43 0007-SWP-000102891 The sign of finest quality in paints Come in and visit our store Make our store headquarters for your home maintenance needs. We carry the complete line of Shenyin-Williams Paints. For any painting you plan to do, interior or exterior, we know that these proven paints will give your home the best in beauty and protection. The famous "Cover the Earth" trade mark is your assurance of getting the finest quality paints and the best "how-to-do-it" painting advice. So come in and sec us, whether you're refinishing furniture, decorating a room or painting the entire house. We're here to help you! 0007-SWP-000102892