Document EmBJ5G2LRmbb6wnpDrrYD7rwN
Monsanto
Prom:
J. S. MAYAUSKY - ANNISTON (1060) - EXT. 427
Date: August 28, 1995
Subj: 1996 Community Relations Plan
To: D. Herndon - A2SP
cc: M. R. Bork R. L. Freeman R. T. Jones
Attached is a copy of Anniston's 1996 Community Relations Plan for your information and use.
/cws Attachment
DSW 133919 STLCOPCB4033877
Anniston 1996 Community Relations Plan
Goal #1: Enhance two-way communication with local community. Objective A: Enhance relationships and build dialogue with community-at-large.
Audience
Community-AtLarge
Mess acre
Tactics
Monsanto, Anniston supports a4 two-way dialogue with community.
Form Citizen Advisory Panel (CAP) and establish regular meetings.
Resources
Anniston $ and Personnel
Timetable/ Resoonsibil ities
Evaluation
1996
Costs Plant / Fund
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Objective B: Increase awareness of employed and encourage development of community ambassadors.
A
Audience Employees
Messaae
Tactics
Knowledgeable employees with encouragement can make effective community ambassadors.
Continue communication on Monsanto-Anniston role in community.
Resources
Anniston $ and Personnel
Timetable/ Resnonsibil ities
Evaluation
1996
Continue to encourage employee civic/charitable contributions of both time and money.
Anniston $ and Personnel
1996
Costs Plant / Fund
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Goal #2: Increase Monsanto-Anniston's identity as a community resource. Objective A: Establish focused support of community and increase awareness in local community of said support.
Audience
1) Educators, Students, Community Leaders and Community-AtLarge
2) CommunityAt-Large, Educators and Students
3) CommunityAt-Large and Community Leaders
4) Community Leaders
Messacre
Tactics
Resources
Monsanto supports science/technical education.
Continue support for Wellborn AdoptA-School, Anniston/ County Tech Prep program. Maximize participation in NSTA in St. Louis.
Monsanto Fund, Anniston $ and Personnel
Monsanto is committed to long term growth and viability of science/ technical education in community.
Continue seed money (recurring) to Anniston Museum travelling science classroom.
Monsanto Fund
Monsanto actively supports local humanitarian efforts.
Optimize funding
to United Way and
UCP Center.
.
Monsanto Fund, Anniston $ and Personnel
Monsanto supports cultural activities in community.
Continue support to Knox Concert Series.
Monsanto Fund and Anniston $
Timetable/ Resnonsibil ities
Evaluation
1996
1996 1996 1996
Costs Plant / Fund
STLCOPCB4033880
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Objective B: Maintain positive image in community and enhance community awareness of facility.
Audience
1) Community Leaders and Community-AtLarge
Messaqe
Tactics
Resources
Monsanto-Anniston is a valuable civic and financial contributor to community.
Invite selected community leaders to visit plant.
Continue tours for local educators and students.
Anniston $ and Personnel
Timetable/ Resoonsibil ities
Evaluation
Continue involvement in business community associations.
Costs Plant / Fund
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Goal #3; Build knowledge and cooperative response capabilities within local emergency response agencies Objective: Increase reliance on local agencies to provide event response.
Audience
Message
Tactics
Resources
Local Emergency Response Agencies
Enhance relationship and establish further cooperative response capability between plant and local emergency responders.
1) Maintain funding for Anniston F.D. training.
2) Build cooperative relationship with Calhoun County Emergency Response Agency. Conduct joint emergency response exercise.
Anniston $ and Personnel
Anniston $ and Personnel
Timetable/ Resnonsibil ities
Evaluation
1996
1996
Costs Plant / Fund
D cn ar
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