Document Ed75Z0RRwZgqrmXL4aXKXzZY0

Two different P.O.P. packages will be available for your dealers -- one for the Spring promotion and one for the Fall. Other than the Spring or Fall identification on them, both packages contain the same items: 2 outdoor banners (21" x 48"); 2 indoor banners (21" x 56"); 2 posters (21" x 56"); 2 pennant strings (30' each); and 2 ropes for the outdoor banners. It's suggested that you offer these kits to your dealers one of the follow ing two ways: 1. Give the kit to the dealer who purchases $x worth of the special promotion merchandise. 2. Sell the kit at a reduced price based on the dealer's purchases from you. So you can either sell these kits to your dealers or give them away when they place an order with you. It's entirely up to you! Using a striking double image technique, your '82 dealer ads will encourage station and garage owners to put up NAPA P. O.P. banners and to get with the biggest promotion ever to hit the aftermarket. Your P.O.P. kit contains basic ally the same items that are in the dealer package, but modified for Consumer Magazines: Con more promotion-minded all the store applications: 1 outdoor ban sumer print ads will again remind time, in the past it hasn't been ner (21" x 48"); 2 indoor banners motorists that now is the time to easy for them to tap into any kind (21" x 56"); 2 posters (24" x 42"); take care of their cars by looking of effective promotion, let alone 4 hanging signs with string (21" x for the Spring or Fall Car Care one that's both national and local 14"). In addition, your kit includes Days banner at participating NAPA in scope. That's why they're going twenty shelf talkers (5" x 7"). Jobbers and Dealers. These con to love this complete P.O.P. Here's a complete P.O.P. sumer magazine ads will run in package that identifies both you package that not only ties you and some proven winners for NAPA: and your dealers with these na your dealers together, but ties both CAR & DRIVER, ROAD & TRACK, tional promotions. (continued on page 10) MOTOR TREND and POPULAR MECHANICS. And a new magazine has been added to the line-up for 1982 -- FIELD AND STREAM. To gether, these ads will leave over 25 million impressions. They'll appear just before each Car Care Days selling event and will run through the sales period as well, reinforc ing the same message consumers will be receiving via NAPA's na tional network television commer cials airing during these periods. And by again featuring Joe Cam- panella in these consumer print ads, all of the advertising for the Spring and Fall Car Care Days pro motions will be tied together in the public's mind, providing a consis tent image. POINT-OF-PURCHASE: TO TIE YOUR DEALERS AND YOUR STORE TOGETHER IN A MAJOR NATIONAL PROMOTION! Although dealers are becoming Motorists will be graphically reminded to take care of their cars with quality NAPA parts -- and considering that NAPA will be delivering a total of 25 million impres sions, a lot of customers will be getting the message. 9