Document Ed2BNQkxnLVVeK1EGjzoyBEzj

Th e Sh e r w in -Wil l ia ms Co . ^*CTOft S.'CLCV ELAND.CHICAGO. KtWA RK ,OCTROT. S** f RANCtSCQ. mo t r c a l .w ih iw c o .l o n o o n .c k l a h o . s -t o me y . a u s t r a u a . Sa l e s orriccs a n d w a r e h o u s e s in p r in c ip a l ct>t* r_sot CANAL ROAO. N.W. Cl e v e l a n d . O. September 12, 1926 To Paint' Headquarters Agent at Ve are enclosing our complete magazine and farm paper advertising schedule for 1925-1926 - by far the largest we have ever had. Never before have you reoeived such advertising support. With 231 advertisements in 37 publications, we tell people month in and month out about your store - Paint Head quarters - where they get the utmost in Paints and Varnishes along with the utmost in retail Paint and Varnish service. The advertisements are written just the way you would have them written - they are your advertising. In addition to Paint Headquarters, the color appeal is dominant in beautifully illustrated advertisements and the Household Painting Guide is shown in a new decorative dress. As one advertisement says - "for immediate enjoyment - Color. Tor lasting satisfaction - the Proper Finish - as specified on the Household Painting Guide and both available at Paint Headquarters." 19,738,000 families - four out of five in the entire United States will read these advertisements - or reduced to your own locality, all of the families with whom you want to do business. Our representative will personally talk over the ad vertising with you on his next trip and explain just what it means to you and how you can cash in on it to the greatest extent. However, inasmuch as he may not be able to get around immediately we want you to be sure to read the im portant questions in the fore part of the schedule book, questions which you might logically ask about the advertis ing as a person interested in it. Then read the answers carefully, Eaah question is answered briefly but completely and after you have gone over these questions and answers you will have a good picture of the advertising and its sig nificance to you. -i- On September 19th we will mall you a jumbo enlargement of the October 3rd two-page two color advertisement in the Saturday Evening Post and a proof of the beautiful four color advertisearn at in flood Housekeeping for October along with window streamers, a window trim suggestion and other paint selling ideas. This is Just part of our regular service to keep you in olose touoh with the advertising throughout the year, sending along tie-up material and other helpful ideas every month. Remember this advertising Is designed to make it easier for you to sell goods - that your store is featured in each advertisement (231 times during the year) as "Paint Headquarters" and that above all else you must identify your self as local Paint Headquarters - to get the most out of the advertising. With best wishes for a big Pall business In all lines. we are Tours very truly, THE SKBRiflN-VILLIAIfS COUPANT HASiCCT Q..ScftutliL Advertising Manager. k 0007-SWP-038997 0007-SWP-000122375