Document EYQwZeoO7pwze3rNjnEL75J4

VOL. VII. Th e S. W. P. Published monthly by Tins SHEKWfM-Wnj.iA'w Co. in the iutcm-e* >i* ilirir Atfcius. Kitiled and printed in the Department r Publicity at mj Canal St., Cleveland, wWr* all rniiniiiiiriitinii5 |o die Kdhnr should In- aeni. JUNE, 1905. No. 6 Ctfyright, 1903, by Tki Shtrwin-Williams C., Cltveland, O. N'o portion of tliM raapuine can h. used, cxeeiit I v Shei-wut-William:* agent* and dealers, without lull credit l>eiin: Evtui as fallow*; "From THE 8. ft. /*.. published by The SherwiiMVillinms Paint (!." A "VARNISH STAIN" WINDOW. This simple amim-caenl make* Ward*. cloth ami other *-'c>oi,iei an for effutive the top: window display. Iluild add u group (iTVarmnli aSttaainblecawn*itwh itchanitsdfiospr llaeyg*c,mem<1,la;uhilde the window card, '`Old Furniture Made Mew/' li can W doac in a lew minute*. 0007-SWP-000119146 86 Th e S. W. P. PAINT SEASON WINDOWS-QET THE HABIT. have put a paint window way up in front in this month's issue because this is the time of year that paint windows should be up in front. All-the-ycar-round paint windows are desirable; March, April, May, June, September and October paint windows are a necessity. June's as necessary as any, and perhaps you can run over into July if your season is late. But keep it up in June at any rate. Windows always advertise you. Unless you nail up the shutters and close your store you can't prevent the windows from advertising your business. They advertise it either as a live, up-to-date, successful store, or as slow, careless, unsuccessful. Good windows, well dressed and frequently changed, are tTade winners. Poor windows, overcrowded and always looking just about the same are trade losers. I used to be in the retail business, and I know what can be done with windows. I know that it pays to give more attention to them and the ap pearance of the score front than any other detail next to the proper selection of stock and the training of clerks. Inviting windows, accommodating clerks, and good, honest merchandise, are the three things I would want first of all in my store today. I put the windows first, the clerks next and the goods last, because that's the order in which customers run up against them. If my competitor has as good as I have on the last two, bat neglects his windows, I can beat him out every time. It's surprising what an effect it has on everything else in the store if you're taking pains with the windows. I hadn't done any newspaper advertising until I began to get my hand into the way of good advertising by practice on the windows. I hadn't appreciated the real value of pushing seasonable goods until I learned it from window experience. I hadn't known what enthusiasm and pride in your business can do for yon until I got the window habit. Another thing that window dressing taught me was to keep my eyes open and try to find out from the windows of ray competitors what they were doing. It wakened me up to a keen spirit of friendly competition that kept me stirring. Get the window habit. There's bigger business for you in it. 0007-SWP-000119147 THE S. W. P. 7 ADULTERATED LINSEED OIL. A Word of Warning. ITHLN the past few years With the price of the genuine oil there have been widespread firm or advancing, there is of course H movements to prevent the increased temptation to cheapen the adulteration of food products product and secure an illegitimate and the use of chemicals to prepsreorfvite by unprincipled manipulation, milk, butter, etc., and we are galandd tomany sad stories of disappoint see these recently extended in amn eennt and loss could be told by those deavor to suppress the sale of adulter who have been deceived by the possi ated linseed oil for painting purposes. ble words of some smooth-tongued salesman or discreetly phrased letter. It seems difficult to locate substan tial evidence as to the persons responsi It is easy to be allured by the prom ble for the large amount of badly ised saving of a few cents per gallon adulterated linseed oil on sale in the from a regular market price, but you country, and especially throughout the can set it down as a safe axiom that, State of Ohio. barring a miracle, it must lead to a The State Commissioner is carefully loss in the end. prosecuting the work, and results will be noted with a great deal of interest. He has already found many samples adulterated with inferior mineral oils of inferior character--all injurious to paint, and some of them highly dan gerous and inflammable, as proved by Kvery dealer in oil should study carefully the source of his supply and know well the parties from whom his purchases are made, by whom the oil is manufactured and whose name it bears as a guarantee of purity. recent explosions in the laboratory Take no chances under any con while testing. ditions. The Great Southern Hotel. Gulfport. Miss. Mait tf rsugh undressed tiding, and stained vsith Preservative Shingle Stain C-pj. etrniee tf drttted lumber and painted 1elite, Terra-Ctiia tile reef. 0007-SWP-000119148 ss THES. W. P. QUICK DRYING COLORS. No.i--Some of the Advantages of the S-W. Line. X a series of articles on the sufficiently elastic when dry and so Q. D. Color line we pro check or crack. m pose to take up in the Others again don't flat properly hut order of the price list, the instead dry with a partial egg shell various groups of colors and egxlpolsasin--a very hazardous surface over their leading characteristics anwdhitchhe to apply subsequent coats. strong points of individual pieceAs lsoof this class of goods must admit goods. of being readily broken up with spirits However, before doing so we want turpentine and must also assimilate to recite a few facts which the dealer well with varnishes for the making of should know and think of, when dis- color varnishes. cufwingQ. D.Colors with his customers. Some makes handle fairly well hut First, that there are very few makes dry slowly and axe found to lack of such goods that are properly ground, seriously in color strength, which fact liven the products of some who are frequently accounts lor a low price classed as reputable makers are very having been named. coarse, and let it be remembered The well posted dealer will readily always that unless finely ground, Q.D. he able to show the greater econ Color is of poor value lor the good omy oi our goods on account of workman. their increased strength of color, ad Again, the grinding liquids must mitting of greater thinning. Right possess all of the necessary quick here we might say that a color which drying, binding and flattening quali has been badly adulterated in order ties and should in addition be selected to get price down must be applied with a view to overcoming any in very heavy to make it cover, and this herent faults or enhancing so far as not only reacts on the price, but such possible any desirable features of the a coat is likely to go on to the work pigments with which they are used. `brushraaikey" ami also dry slow and We use a character of grinding japan for this line which, so far as we know, is entirely different from what is employed by any otheis, and it is mushy and in that way interfere with not only the initial appearance of the finished work, but with the holding up of the finishing varnish coats. probably due more than anything else The covering capacity of good, to the higher quality of that vehicle strong Q. D. blacks and colors is so and to our very much finergrindingthat large that a cent or two or even 5 or we have shown such superiority upon 10 cents per lb. advance on some, comparison of quality with other really cuts no figure if the cheaper makes. colors are lacking in any of the es Remember that some makes fiat out sentials we have related, and this is all right, but don't possess the neces emphasized when one considers the sary binder and so tub up or smut in high character of work npon which the subsequent coats of varnish, ex this class of colors is used. cept oil or varnish is added by the If the dealer will always bear in painter before using. mind that it takes less than 1 lb. of Again some makes bind but are not green, say like Trojan, to color and 1 0007-SWP-000119149 THE s . w . p . color varnish an ordinary buggy gear, when as it requires from r * to 2 lbs. of many of the cheaper so-called Brewster Greens on the market to do the same amount of work, he can find ample reason to talk quality strong ami win out at it. Certainly if there is one thing that the intelligent sale of Q. D. Colors is not, it is not a price proposition. Take our line of Drop Blacks. We have five grades that enjoy a very large sale, with a very satisfactory output for the balance. The blacks oi other makes almost without excep tion will bear thinning but little if any more than hulk for bulk, color and spirits turpentine, while goods of even listed grade of our make will bear from 20 to 331 j rlo more thinning and cover, and some of our strongest blacks can l>e thinned almost equal parts by weight (which is just about double bulk for bulk) and still cover solid over a white putty spot. In addition to greater body our blacks have greater density of color when bone hard than any others of even grade on the market. In fact the listed first grades of other makes do not surpass and few equal the quality of our XX Black, so that aDy fair comparison of price should be made o d not higher than that basis, and in the case oi the less worthy makes it should be made much lower. Don't forget this. Remember that our blacks are much denser in color when bone hard than when first spread, whereas the op posite is true of many other brands. Every black in our list is a straight bone black without the addition of cheap vegetable blacks which are usually toned up with Prussian Blue to temporarily make them appear blacker, but as the Prussian Bine, which is fugitive, fades out, the finished job glows brown. In our C. P. Lamp Black we offer the very highest quality of recalcined black. It is not only lighter in gravity than other makes, but of betteT color aud superior strength, so that it will be found more economical and satis factory for staining purposes (almost its entire use) than cheaper grades. The dealer should remember that Lamp Black is a natural non-dryer and for that reason its use is limited by the carriage painter, sign writer and painter so far as possible. How ever any indicated use for Limp Black in any work shop can be better met with our Q. D. C. P. grade than with anything else for the reason that being stronger it takes less and on account of the strong drying japan in which it is ground, the drying of the paint mixture is not retarded. Oar C. P. Lamp Black possesses about 1 }j times more strength than the strongest Drop Blacks. We make special grades of Q. D. Lamp Blacks for use as color coats instead of for tinting or staining purposes, and such goods will be ex plained and quoted to the dealer on request. [The dealer will find a ready sale fur Sherwin-Williams Quick Drying" Color* to small carriage and repair shops when the superior merits of the goods are under stood.--JEn. No t e.] No t h --In our next issue we will take up the discussion of Keds, Wines, etc. People are always talking about the secrets oi success. There isn't any secret to it--success is just doing the right thing and sticking to it. If all would do their part just their best, even if it isn't much, just os a blade of grass does, the world would be a better place. Waiting to play ele phant is not wise. i 0007-SWP-000119150 9 Th e s. W. P. SUCCESSFUL S. W. P. AGENCIES. Witte Hardware Co.--Aberdeen, S. D. JT is not surprising that our through the locality as a most enter most successful agencies prising and aggressive firm. write in the strongest and They are enthusiastic advertisers; most emphatic way as to they use our annual Calendar-Circular the increased value of a Fall Line carefully and thoroughly, and put Agency. One says : ,,_ great value on our ad- "1 find the best ad- Hl ver rising electrotypes verti-ement for S.W.F. and personal letters. is to always have your They are full line other lineB of goods in stock." So it is every time, that one line helps another--helps show A agents in every sense of the word. The follow ing letter will speak for itself. It tells a story of BUCCeBB: quality, helps advertise and helps the selling. Every day brin g s Aberdeen, S.D., l Jan. 10, 1905. 1 TlieShcmin-Williams Co. Chicago, new evidence to this effect, and those who already have a good business in S.W.P. will find the rest but easy sailing. Gentlemen;--We have sold paints ill our town for more than twentyyears, and mutt confess that in buy ing paint, we always looked for paint cheap in price. As a result we could not In selling the Full Mr. A. C, Witte, get a foothold as we liked Line, the agent enables us to do more for the President Witte Hardware Co. in ihe paint business. Three years ago we were induced by your representa agency, extend our helping methods tive to put in a stock of S. W. P. farther and give increased aid for every new S-VV. line he puts upon his shelves. We give this month a few particulars After taking the S-W. agency we com menced to tali ouality instead of prices, and the results have been most satisfactory to us. Having been wedded so long. to other brands of paint, we could not divorce our as to the busi ness of The Witte Hard ware Compa selves entirely from them and kept a stock to please buy ers who figure 4 only cost pet TM gallon. How ny, S3. W. P. agents, at Aberdeen, South Da ever,ourcheap paint became shop-worn , whereas S.W.l'.isn'rj. ! *! kota. This is one of the largest hard- Mr. Out E. Mueller, ware con- Treasurer and Manager___ . . Paint Department cetnB the in supple menting ihe old renowned brands with a stock at 8. W. V.. wt Mr. A. L. Mueller, Secretary Witte Hardware Ce. State, known find the trads Witte Hardware Ce. i 0007-SWP-000119151 THE*. W. P. 9' in thfs tins meat gratifying to us. Eopaf" anti "Mar-nof art aiwayt an our ftp* in talking to cuttomert. We desire to cal! attention to the most satisfactory manner in which shipments are made. Quick shipments and complete are at all times pleasing to merchants, and surely we must give Sherwin-Williams Co. the first place in this respect. For the assistance and help given vis by you and your able and gentlemanly repre sentative, we are very grateful and desire to express our thanks. Trusting that the present year will sur pass rhe previous one in bringing S. W.P. and S. W. V. in even more general use, we beg to remain. Very respectfully yours. Wit t k Ha r d w a u k Co mp a n y , A. C, Witte, Pres. AN S.W. P. HOUSE. Kfsideuce Col. John T. AfcGraw, Grafton, II'. la. Body. S.tT./'. j Sq : Trim., Glott Whitt; Sajh, `Black; Bare, 475. {.OLONF.r. McGRAW is wide ly ami favorably known through all this section. He arranged with our Grafton agency, Messrs. R. E. Blaney & Co., and used S. W. P. on his Webster Springs resort hotel. He was so pleased with the result that he decided to use it also on his own house. Messrs. Blaney & Co., had the con tract for the work, and as the signs indicate they are not ashamed to call attention to the results they give, and believe in keeping the public fully advised. Some competing parties in the town had been advertising as a catch phrase "Get the Habit'' of using lead and oil, and this lead them to put up the more progressive slogan "Quit the Habit and Use S.W.P." i 0007-SWP-000119152 gj Th e 5, w. p. S-W. FLOATS. For Street Parades and Local Celebrations. HE summer holidays and and a few terse mottos, will attract milder weather brings the favorable attention. n people out on the street for An effort of this kind will always many local celebrations and help to create good feeling, both for much effective advertising cathne baedvertiser and his goods, as the public always appreciate a general interest in a celebration of this kind and take a pride in seeing the store they trade with represented. A little thought and planning be forehand and a few hours work with material at band in any store is all that is necessary, and should pay well for the effort. Many of the d-W. signs, circulars J. T. SuJmeir & Son, Bancroft, Iowa. done in the way of lloats, booths and outside store display. Dominion Day in Canada, Fourth of July and Labor Day id the States, besides various local celebrations and street fair parades, all offer oppor tunities of which many agents avail themselves with good advantage. An elaborate display is not neces sary--but some simple and original arrangement can be devised, which with a little good sized plain lettering Wolford & Mac.f, SpcncerviUc, O, Maddock Implement Co.. Maddock, If, I). and posters are readily adapted to this purpose, and when the people from the surrounding country all come to a centre for such a celebration, it is a good time to draw their eyes in some attractive way. Many also improve the opportunity to scatter circulars or brief stock advertisements, especially among those who come from some distance and could not be so readily reached in any other way. We have shown in past nnmbers of Tu b S. W. P. many illustrations and suggestions and reproduce herewith some effective designs. THE S. W. P. 9J The one irom J. T. Sudmeir ft Son ivas by no means elaborate, but the idea was worked oat in a clever and conspicuous way, and it captured the hist prize in their town parade. The Maddock Implement Co. used a common farm wagon in which they erected a gasoline engine for motive power. In the back was the engineer while Uncle Sam in front controlled the steering. A comical Dutchman on top does not show plainly. It was a decided success and made a lot of fun. Wolford & Mack show Uncle Sam with a personification of the Statue of Liberty, with a Cuban in iront who poses as "One of Uncle Sam's Babies' ', and a "Me, too," Filipino behind. It was well conceived. We hope many oi our agents will be enconragcd to work oi this kind during the season and shall alway'3 be glad to help with suggestions or a supply of our regular advertising, and when you do prepare a float, a side walk or a fair booth or an attractive window display, by all means semi us a photograph of it for reproduction. ONE OF THE NEWS.W.P. AGENCIES AND AGENTS At LasVegas, Nevada. 12 show herewith illustration of one of out latest S.W.P. agencies. Oar representatives all believe in the old adage that "the early bird catches the worm," and our Mr. John U. Kurts took the very Rest passenger train over the Salt Lake Road, landing after a fifteen hours trip in LasVegas, Nevada, a new town in the desert. LasVegas has a population which it would be hard to estimate. At pres ent there are scattered less than a dozen small frame buildings and per haps a hundred tents. Mi. KurU, however, found The E. W. Clark Forwarding Co. already es tablished here for business and ready to appreciate what he bad to offer. Their stock order was for about three hundred dollars worth of S-W. Paints and Varnishes. They have stores also at Bull Krog and Calante, Nevada. S. W. P. will be transported across to Bull Frog. iz8 miles from any rail road, by a thirty-two horse team, the readiest means of transportation to that point. So S.W.P. and S.W.V. continue to cover and spread in a wider way to the remote parts ol the coontry. i 0007-SWP-000119154 94 Th e $. W P. TAXITE A Reliable Paint and Varnish Remover. K all re-painting and re-finish hands or clothes; they would leave ing, the first as well as the the wood with raised grain or changed D most important and difficult in color, or soften the glue in joints problem, is to remove the where applied. There is danger in old material to a firm, hard andussinugit a poor article, as sometimes the able foundation. There is nosursfaucr e may be injured beyond face which offers such latitude froerstohreation. best work or such guarantees of good After studying this problem for results as the plain, natural wood, es many years and making most careful pecially after long standing and sea soning. It is never wise to put new paint, color or varnish over any old finish without a most careful examina and exhaustive experiments and tests we perfected last season The SherwinWilliams Taxite, which we regard as ideal in every way for the purpose. tion and usuallj more or less pains It is simple, sure, cheap and reliable-- taking preparation. Spots, cracks, a boon to the consumer and a credit chalky places or blisters should be to the painter. It is a heavy bodied thoroughly removed and the surface liquid, for use on upright as well as left sufficiently open and porous, horizontal surfaces, is clean and odor offering a ground to which the new less, spreads easily and well, abso foundation coat can properly unite lutely harmless to persons and fabrics, and cling. softens even the hardest paint or The method of scraping off the old coats was satisfactory in results, but the time, expense and labor required proved a serious drawback. Then came the day of the paint burner, which in careful hands was at varnish after a few minutes standing so that it can be easily scraped off to the bare wood. After removing the old paint or varnish it is only necessary to wash with clear Taxite and wipe dry, or go over with a times acceptable, but there was always a cloth and benzine or wood alcohol. danger in an open flame about a Then the surface is clean, hard, building, and this oi course was im smooth and in splendid condition. mensely greater among the inflam Every dealer and agent should know mable materials of the paint or manu about Taxite, try it for himself and facturing shop. and have it on hand ready lor sale. For years the demand has been fox It helps generally to sell other a practical paint and varnish remover finishes because if you can satisfy that would prove itself simple, safe, your customer of the best and safest economical and effective, quick work way to prepare his surface, you have ing and thorough, and still leave the him already well persuaded for the surface in original and natural con dition. Many such compositions have been ofleTed, but open to more or lera serious objections. They were slow work, and the rest of the business will be yours. Taxite should find ready sale at a good profit and it will pay you to investigate and become familiar with acting or did not work clean; they it. were unpleasant to use, of offensive Try TAXITE. and you will talk odor or harmful if they touched the TAXITE, and sell TAXITE. 0007-SWP-000119155 Th e s . w . p . 95 S.W.P. ADVERTISERS. What Some of Our Agents are Doing in the Way of Special Advertising. IF any merchant expects to hold his own in the business competition of the present day,and of course every live man wants much more than this, he must make wise and frequent use of the space in his local papers. 1 lere you can button-hole the buying public most effectually, and tell your story in a brief, practical and convincing way that will be noticed and read. Much, very much, may be learned irom the experience and suggestions of others, and we have many times in back numbers of this magazine re ferred in detail to the advertising matter and methods of S.W.P. agents which have come to our attention. Many of our agents have written us that these pointers have been ex tremely helpful to them, and we feel that space devoted to this is always well improved. A novel idea, an original display or a catchy phrase will often fasten the attention and linger in the mind when commonplace statements will pass unnoticed. Many of our agents have been alert and thoughtful this season in pushing theit advertising campaigns, and a number deserve more extended notice than we are able to give, but we have aimed to outline such prom inent features as would be of the easiest and best help to others: The Sherman & McConnell Drug Co. of Omaha, Neb., make a foil quarter page display in the Daily IPerld-IleraLi, repre senting a targe pyramid of S-W. Paint and Varnish packages, arranged_ around a central motto n Sherwin-Williams Paints Always the Best.'' Outside the pyramid, at the upper left, "Sherwin-Williams Paint for Every Purpose;'' at rise upper right, "Not One Slap-Dash Mixture for All Work;" at the apex of the pyramid," Want to Knots About Paint? Ask the Man;" on one side, "Made for Fifty Years," and on the other, "No Job Too Big or Little for S.W.P." _ It was a conspicuous display with' so little reading that it could be readily seen and easilv remembered. John B. Michels, El Paso. 111., has a half page, showing one of our XY electros in each corner and one in the centre. A very good arrangement with condensed reading matter. Wslt Jones, Eldorado Springs, Mo., thoroughly believes in newspaper publicity and nsea our electros well. He alsohelieves in locals and original matter u( his own, W. E. Sheriff. Ellsworth, Kas., sends iik a window poster about 1x4 feet. At the top arranged in a curve are pasted the ace, king,-queen, jack and ten of diamonds from an ordin.Try pack of playing cards. Underneath in large letters "No Bluff! S.W.P. is the Beit House Paint Made." The Ryder Hardware Store. Harrisburg, Pa., send us a mechanic's or painter's apron given away hy them. It it made of strong white canvas, with roomy hags at the bottom for nails or brashes, and in black letters across the chest " Rvder Sells S.W.P." E. P. Collins, Lodi, Ohio, believes in brief locals. We give a few: "In painting, don't use inferior material: use S.W.P. See E. P. Collins. "The land is flooded with stuff marked painr. but little better than soft soap. Huv S.W.P. Collins sells it. "You ran buy cheap paint with a live years' guarantee, but before the time is up the agent will likely have quit handling the brand and two or three others equally poor. There is only one guarantee worth anything and that is of a well established reputation of long standing. The Sherwin-Williams leads all others, E, P. Collins, agent. "Look at the paint on that building! How dull, lusterless and chalky. Compare that with a building painted with S.W.P. Aak Collins about it. "E. P. C.-------- sells---------- S.W.P." 1 0007-SWP-000119156 yfi nes. w. p. From Q, L. Perkins. Union Stir, Mo.: Gordon Graham says " Never argue with your wife, because you'll find that after you've exhausted all the argument at your command, she'll still have a lot of talk she has'nt used." She says "S.W.P. is the best paint--defend upon ft." She knows what she is talking about. F. G. Davis Lumber Co., Galesville, Wis., issues a large monthly calendar, sheet about 14x21 inches, in 'two colors, showing "Cover the Earth" electrotype in a conspicuous border. A. D. Lemmon, Guthrie Centre, Iowa., is pushing newspaper advertising in a most vigorous and satisfactory way. His sales are douhle last year anil always growing. Mr. I.emmou believes in changing adver tisements often, and calling direct attention to different specialties in each season. The Gteer Supply Co.. Cairo, W. Va., seem always in print with new advertising or local matter, and its easy to locate it with tile '' Cover the Earth" border. They have also made good use of the Paint Man. Harve and Will Santlv, with The Greer Supply Co., are spreaJing S-W. Interior Finishes on Mrs. Matilda McGregor's new dwelling house. The outside will also be dressed in S.W.P. colors. S.W.P. with Harve and Will Sandy have also the contract for painting Mr. Marsh all's arid other reriiiencee, near Belpre, 0. The Greer Supply Co.'s painters and S.W.P. are a hard-to-heat combination. 246 GALLON'S OF PAINT. lid F. Weber Clones a Big Contract for Sherwin-William* Paint, with Price Bros,, the Painters. It takes quality to sell such an amount of paint, especiallywhen it is to be applied on many of Marion's finest residences. A few of which are--Dr. Ogan, Otto Hemcrlc, J. B. Guthery. R. S. Fish, Richard Fahey, D. H> Harvey, Mrs. S. A. Powers, Peter Stautfer and the Norris & Christian Co. Also notice the Schrack home on West Center, and the Shaffer house nn South Main Street, as an example of one coat work. Sherwin-Williams paint does dothe work. Sold by Ed. F. Weber, 217 East Center Street.--From the Marion, O., 'Baity Stur. May 11, 790s- Other good advertisements have been re ceived from Meyers & Nevland, Lewiston, Idaho; W. W. Bmokner' & Co., Globe. Arl-i.; Boyd Drug Co., Boyd, Minn.; Ellis Drug Co., Vandalia. Mo.: Bunting Sc Snn, Bristol, Tenn.; 0. J. Wangcn, Ludingtott, Mich.: F. A. walther, Bucyrus, O.; Gamble Sc Ludwig, Minne apolis, Minn.: E. C.Peck, SanBernardino, Cala.: The MlhlethaicrCo., Harbor Beach, Mich ; Baldwin & Wilson, Fayette, O.; Bertsch,Shurtz Drug Co., Oskaloosa, la,; F. W. Rynda, LeSueur Centre, Minn.; J. F, Dewitt, Sheldon, la. Don't Have to Talk S.W.P. "We don't have to talk S.W.P. now. People come and ask for it. The people have come to understand that S.W.P. is not to be hawked at with ordinary mixed paint. We (our selves and our predecessors) have handled your products for something like twenty years, and this season's business bids fair to lead the list. Your spring circulars and individual letters certainly count in landing busi ness. We are keeping a record of names sent yon and also of sales, ami will compare them at close of season. " Yours very truly, J. T. 11 aowx. Taxlte "Making Good". The following notation is from an order for Taxite from E. E. Kline, Osborn, Ohio. "1 have tried the % Pint Taxite and I find it as good a paint and varnish remover as any I ever used. If the old paint is not too thick, it will loosen it with one applica tion and if very thick it will take another application, but the work is thorough and clean." I 0007-SWP-000119157 THES. W. P. FINISHED WITH S-W. PRODUCTS. 97 The `BeJell-Meere `BuilJmg, San Anttaie, Texas, Coughlin Bf Ayers, Architects; J. H, Savage, Centra tier. HIS is said to be one of the over our Galvanized Iron Primer. finest business buildings in The popularity of our products is San Antonio and well known leading with giant strides in the lone in that portion of the State. Star State, and our numerous agencies It shows up finely with S-W. Prodthuecrtes. are most enthusiastic and All standing wood work is finhiushsetlidng. May the best success with three coats of Kopal and Exactetellnod; them all. Our San Antonio floors with Mar-not; the walls and agent is Mr. M. Herweck, who has ceilings with Special Interior Colors; represented us there for very many window sills with three coats S.W.P. years. SAVE YOUR HEALTH. HE question of health is one business man knows bow to con which interests everybody, vert every ounce of energy into m and no one knows so well dollars. as the active business man The amount oi money he makes is the truth of the adage--``Headlethterims ined simply by the number of wealth." Many a man hashobueresnhe can work, the quantity and compelled to sit sadly down quwahliltey of work he can put into each fortunes vanished before his eyes, hour, and the amount of clear, simply because he haB not the physical forcible brain and nerve energy he and mental energy necessary to cope can bring to bear upon the problems with the situation. The experienced with which he deala.--Exchange. i 0007-SWP-000119158 98 Th e s. w. P. GOOD WORDS FROM. THE TRADE. From One Who Has Tried. so we can add desirable names from J. H. & F. W. Chase, time to time for [906 calendar. Sraithlanri, la. II. W. Rv o k k , Vottrs of the 19th inst at hand and March 17, 1905. Phoenix, Ariz. noted. The S-W. Faints are more than half sold to the consumer by the advertising helps of the makers. We handle many lines of goods all more or less advertised, and the Sherwin-Williams work excels them alt. We gave up other paints years ago, and after a long rest took this line. We are well pleased with oar present S.W.P. 354 to (food. Mr. T. S. Elliott, with Babbitt Bros.. Flagstaff, Arizona, painted his house with S.W.P. 354, five years ago. As it has worn so well he has decided to use it again. When a shade of this character stands so well in Arizona, it should Burely do itself credit in any place. J. B. Ku r t z . success. The goods have always College Boys Shout lor S.W.P. proved right. Wm. Kr o t t k r & Co., April 20, 1905. Stuart, Neb. Far Superior. We have handled your Kopal and Excello Varnishes for the past live years, and we take great pleasure in saying that they are far superior to other makes, and it is a pleasure to recommend such a piece of goods. Yours respectfully, CrEORUF. Lu f .iih k fv Co., March 14, 1905. St. Marys, Kas. Another Painter for Mar-not. [ have used TheS-W. Mar-not Floor Varnish, and in every instance it has given perfect satisfaction. A piano has been rolled over it in twelve hours after finishing and no marks were shown. That proves it is Mar-not. W. H. St a r k s , Albuquerque, New Mex. March 20,1905. More Calendars. I wish to advise that the calendars you send out bring us new customers each year. We know they are led to us by the calendar and color slips, as they ail tell us. Kindly send a few blanks at once Lou E. CopeiattJ A few years ago I attended the School of Pharmacy at Highland Park College, Des Moines, la., and on one occasion my class drifted into the question of the most popular paint. Our preceptor, Prof. C. B. Babcock, asked the class what they knew about paints, and if any one had remarks to make about the best. In the twinkle of an eye the class room was filled with voices shoutingSherwin-Williams! Sherwin-Williams 11 After the noise subsided it was found that abont ninety per cent, of the class was for S.W.P. I want to state as S.W.P. agent for J 0007-SWP-000119159 t he s. w. p. 99 Lenox that Tyler & Copeland have full confidence in the i]\iality and value of the goods. Where directions are observed good results must in variably follow. Lenox, la. Luu. E. Co p k ia k ii. It weighs more to the gallon than other brands; it works smooth under the brush and with that elasticity it is a pleasure for the painter to use, I use no other when I can get S. W. P. I can recommend it to any painter. It wears like gold, and adds that gloss that the sun does not effect. Respectfully yours, H. C. Car pen t er . An Architect's Opinion. Mr. Edward Furrow, architect, Springfield, III., writes our Western Division as follows: -`I regard your sample panel oi Snow White Enamel Finish as a superb piece of work. It is calculated to satisfy the most fastidious of an architect's clients." PRESERVATIVE SHINGLE STAIN FACTS. 33 handsome colors. An artistic finish for any de sired color combination. All colors of good tone and maximum permanency. PUSH S.W.P. WITH THE PAINTER. Get the painters to put their brushes into S. W. P.--try it, spread it, work it. They can do more work with it and better work. That means that they can get more work and make more money. Besides this they get more credit for themselves and more satisfaction for their customers. The following letter has just been received from a practical painter of Martinsburg, W. Va. : I have been in the palming business for 25 years and have.used nearly all brands of so called ready mixed paint of the Eastern States and some from the West, and can say chat S. W. P. surpasses them all in every respect. It covers more to the gallon and wean longer, looks brighter, and its durability excels them all. I have used it side by side with other brands, and S.W.P. came forward every time. Made with creosote. Creosote Is the best wood preservative known. Preservative Shingle Stains increase the life of the shingles. Prevent decay. The use of stained shingle roofs and sidings is constantly increasing. Preservative Shingle Stains are therefore made to fill a growing demand. They are made right. You can sett them right. You can make a gwd profit on them. Our Preservative Shingle Stain advertising will get the Easiness. If you are not selling Preserv ative Shingle Stains note, write for prices and plan today. i 0007-SWP-000119160 IOO THE S. W. P. SEASONABLE ADS. Use them in your local newspapers. They will be sent upon request. Order by number. Cleans and Polishes at One Operation No soap or water nec essary--just wipe off furni ture with damp cloth to remove dust, apply the polish, and rub with soft cloth until dry. Removes stains, dirt, and grease. lines quickly and hard with a mirror-like lustre. Brings out full beauty of original varnish finish. Best for the pianono water used--no danger of rusty strings or metal parts. )ou> ay< N'1* */ SHERWIH-W1LUMNS Al u min u m Pa in t gives t bright, silver rtnisli on radiator*, gat pipe*, stoves, tor ture frames, etc. Can be usea on either wood or metal surfaces. Has no nauseating odor. With' stands extremes of heat or cold. Poes not discolor. Very durable. & We sell it p fw. j So i 0007-SWP-000119161 0007-SWP-000119162