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The DUTCH BOY P MAGAZI BOUND VOLUME Containing the Five Numbe 19 3 9 Published in the Interest of G NATIONAL LEAD C Room 2020, in Bro New York, N. Y THIRTY-SECOND TABLE OF CONTENTS OF V (I)) indicates "d e a l e r s '" A (P) indicates ""p a in t e r s ' A Advertisement (Dutch Boy Products) 2-D, 120 Advertisement (Dutch Boy WhiteLead) - -18D-P, 24D-P, 30, 48, 50, 70, 71, 72, 74. 95. 9* 98, 120 Advertisement (Job Sign) ..................2P, no Advertisement (Lead Industries) ........ 29 Advertisement (National Magazine, Re production) .......................18D-P, 30, 72, 96 Advertisements, Dealer Newspaper...... 5D Advertisements, Painter Newspaper--- 8P Advertising Campaign for White- Lead ...................................................27, 64, 65 Advertising for Dealers........................... 3D Advertising for Painters........................... 3P Airviews ........................................................ 67 "Amaryllis" Stencil .................................. 90 An Unusual Window Display................ 28 "Ancient Ships" Stencil ........................... 57 Anklam, R. H. (Painter)......................... 43 Answer May Be Striping ....................... 99 Answers to Paint Questions - 44, 68, 93, 116 Apprentice Training ...............................15D-P Assorted Pot Hooks..................................... 42 At Home in Wyoming.............................. 84 B Burker-Jennings Hardware Co.(Dealer) 63 "Baroque" Stencil ....................................... 90 Berkeley's Western Week......................... 78 Better Housing Campaign......................... 51 Better Workmen Mean BetterJob9--i5l)-P Binder for Dutch Boy Painter Maga zine ........................... 22D-P, 23D-P, 26, 119 Blotter for Dealers....................................... 6D Blotter-Mailer ................... -.......................... 7P Boatmen's Bank of St. Louis (D. B. Jot') ............................................................ Bodine, Harry (I). B. Rep.).................... Bookkeeping System for Painters........... "Bottles and Classes" Stencil.................. 83 38 107 58 Bradley, Wrn. K. (Hotel Prop.)---------11 D-P Brick, Smoked, Cleaning........................... 116 Brown Busine Busine Busine Buys Use i"Cttlla Camp Canva Chart ('heck Christ "Chry Churc ('lean ('losin ('loth, Color Colorle Color Colors Conte Count ('rack ( rack Credit Custo Daily Dark Deale Deale Deale Deale Deato de Ca Deck, Decor 0000-NLI-000019713 0000-NLI-000019714 PACE Decoration av ith Stencils......................... 88, 91 Delta Hardware Company (Dealer) - 60 Department, Dutch Hoy.................................. 84 Detectors, Moisture ...................................- 75 Ditl Our Dutch Hoy Start It?................ 66 Display, Dutch Hoy (Dummy Trims)- 9D Display, Window, Dutch Hoy 1939.... 8D "Dogwood" Stencil........................................ 57 Dooner k Smith Chemical Co. (Dealer) 60 Door, Oak, Finishing................................ 94 Do You Remember?..................................... 34 "Drapery Frieze" Stencil........................... 57 Dubois, E. A. (D. B. Rep.)....................... 62 Duncan, Claude K. (Designer).......... 14D-P Dutch Hoy Colors in Oil........................... 82 Dutch Boy Department...........................4'E 84 Dutch Boy Displays (Dummy Win dows) .......................................................... 9^ "Dutch Hoy Dress" Advertisement (Reproduction) ........................................ 66 Dutch Hoy Easy Payment Plan.......... 3P. 5P "Dutch Hoy Housecoat" Advertisement (Reproduction) ....................................... 66 Dutch Boy Jobs, Exterior................37, 67, 92 Dutch Boy Jobs, Interior 14O P, 37, 63, 83, in Dutch Hoy Kegs, Opening...... 12D-P, 13D-P Dutch Boy Painter Magazine Binder 22D-P, 23D-P, 26, 119 Dutch Boy Products Advertisement 2D, 120 Dutch Boy Products Folders.................... 7D "Dutch Boy Shoe" Advertisement (Re production) .............................................. 66 Dutch Boy White-Lead Advertisements I8D-P, 24D-P, 30, 48, 50, 70, 71, 72. 74. 95. 96, 98, mo Dutch Boy Windows (in Stores) 10D, 28, 60, 61, 78, 85, 108, 109, 1 >4, 115 Dutch Bov Window Display for 1939 .... 8D E F.asv Pavment Plan, Dutch Boy.......... 3P. 5P Eckmaii, Clair (Painter)....................... -- 67 English, Claud and Son (Painters)- .... 38 Estimating Sheet ..................................... -46, 47 Evenson, Peder (Painter)...................... -14D-P Evolution of a Landmark................... I rD-P Exhibit of Lead Goods........................... Expert in Reproducing Grain and Vein with Paint ............................................ F pac e Fannin County Courthouse, Bonham, Texas (D. B. Job)............ ...................... 38 Fashions, Dutch Boy.................................. 66 Federal Housing Administration............. 51 FIIA Leads New Drive.............................. 51 Filler for Floor Cracks................................ 94 Filling Cracks in Rough Plaster............. 117 Finish for Red Cedar Woodwork........... 68 Finish for Wallboard................................ 44 Finish, Spatter, for Floors............................ 112 Finishing Oak Door..................................... 94 First National Bank (D. B. Job)........... ill Flat Paint, F.xterior..................................... 70 Floor Crack Filler.......................................... 94 Floor Finish, Spatter Effect....................... 112 Floor Spots, Removing................................ 93 Folder--"Colors in Oil".............................. 7I? Folder--"Dutch Boy Line"....................... 7O Folder--"Lead Mixing Oil".................... 7D Folder--"Linseed Oil"................................ 7D Folder--"Liquid Drier".............................. 7O Folder, Neighborhood Mailing................ 10P Folder--"Painting with White-Lead"- 6D Folder--"Quick-Drying Red-Lead"...... 7D Folder--"Wall Primer".............................. 7O Folder--"White-Lead" .............................. 7^ Formulas in Picture Form......................... 31 Formulation, Volume ................................ 3' Franklin High School, Mankato, Minn. (D. B. Job) .............................................. 37 Franz Hardware (Dealer).................... 11D-P G Ganz, J., Painting Co. (Painters)........ 40 Garretts, Henrv G. k Sons (Dealers) -- 60 Garrity, Mrs. Elizabeth (Store Em- ployee) ........................................................ 115 Gauges, Moisture.......................................... 75 Good Credit................................................... 32 Good Job, Good Deed................................ 37 Graining and Marbling........................... 86 Green Marble Imitation........................... 87 Grogan - Robinson Lumber Company (Dealer) ................................................ 14D-P Guide for Striping....................................... IOI Gumwood, Varnished, Painting over-- 69 H Hallowed, Walter (Photographer)........ 67 Hancock, W. T. (Painter)....................... 63 IV PACE Handbook on Painting................................ 9P Hard Putty, Loosening................................ 45 Hart Wall Paper k P,aint Co. (Dealer) 28 Hawley, R. II. (Store Official)................ 84 Haves, R. L. (D. B. Rep.)..........-........... 63 Hedrick, Wyatt C. (Architect)............... 111 Ileintz, C. J. (Painter).........................-- 107 Here's Your Line for '39 (Advertise ment) ................-......................................... 2D flockeiijos Paint Store (Dealer)........... 108 Hood River Hotel (I). B. Job)............. 11 D-P Hooks, Pot, Assorted............................ 43 Hospital, Virginia Baptist (D. B. Job) 63 Hotel, Hood River (D. B. Job)........... 11D-P How to Open Dutch Boy Kegs 12D-P, 13D-P Hutchmann, M. T. (Painter)................ m l.ead Go Lead Ind Lead Ind "Leaf S "Leaf" S Leik, Ho I.eik, N. I.eik, T. Lettering Lighteni elling "Lily" S Lipscomb Local U Loosenin Ludwig, I In Case You Didn't Know....................... 107 Industrial Spray Painting Co. (Paint ers) ........................................................... D-P Ink Stains on Marble................................ 44 Inspection Plan, Property......................3P, 6P Interior Decoration ...........14D-P, 54, 86, 88, 99.I". 112 International White-Lead Convention 64, 65 Irwin, H. D. (D. B. Hep.)......................... 62 J Japan Colors or Oil Colors.................... 46 Job Record Envelope.............................. 46, 47 Job Sign (Advertisement)..................2P, no Jockey Club, Great Falls, Montana <!> B. Job)...................................... 14D-P Johnson, N. J. (Store Employee)....................85 Johnson, Stanhope (Architect)................ 63 K Keep the Ball in Play by Keeping Your Credit Good.................................. 32 Keeping Customers Contented..............14D-P Keeping Your Credit Good.................... 32 Magazin (Repro Mailer, Mailing Manderf Marble, Marbling Martin, (Deale Mason, F Meters, M Meuren, Mixing a Mixing D "Modern Moderniz Moisture Moisture Know Movie S Movie S Muirhead D. C. L Landmark, Evolution ofLavatory, Paint for........ rD-P - 68 NaeckePs National (Repro Neff, Ed. Neighborh PACK Nelson Company, N. 0. (Lead Goods) 109 Nelson, P. Stacey (Painter)....................... 92 Newspaper Advertisements, Dealer----- 50 Newspaper Advertisements, Painter...... 8P Non-Bleeding Shingle Stain.................... 117 Nuderscher, Frank (Artist)....................... 82 "Nursery Animals" Stencil......................... 89 o PACI: Pot Hooks, Assorted..................................... 42 Price Hill Paint & Glass Co. (Dealer) 108 Prize-Winning Christmas Window...... 10D Putty, Loosening Hard ..... ...........-- 45 Q Quality, A Tribute to................................ 82 Questions, Paint, Answered - 44, 68, 93, 116 Oak Door, Finishing..................................... 9+ Oil Colors or Japan Colors....................... 46 R Old Business Card........................................ 35 Radiator Painting .......................--............ 79 "Old Fashioned Pink" Stencil................. 89 Raftery, I.. M. (Official, Bhd. P. 1). S: Old Store Front............................................ 35 P. of A.)...............................................-17D-P Open for Business--in 10 Seconds -12D-P, Ranck, Emanuel (Farm Owner)......- 67 13D-P Rechnitz.er, Harvey (Painter)--............ 62 Outside Flat Paint....................................... 7 Red Cedar Woodwork, Finish for...... 68 Overalls, Lettering on........................... 117Reineke, Fred W. (Store Official)...... 115 Reineke Sons--Ted, Russell and Marry P (Store Officials)....................................... 115 Reineke Wall Paper & Paint Co. Pack, Color, Painters'................................ 9P (Dealer) ............................................114, "5 Paint, Flat, Exterior................................... 7 Removing Spots from Maple Floor...... 93 Paint for Lavatory....................................... 68 Richmond Glass Shop (Dealer)............, 61 Paint, Mixing Dark Brown.................... 69 Paint Questions Answered--.44,68, 93, 116 Paint Store, The (Dealer)....................... 109 Paint Styling ............................................19D-P Paint the Radiators................................. -- 79 Riggs, C. W. (D. B. Rep.)......................... Rohrer, Mrs. John C. (Farm Owner) Rohrer, Milton (Farm Owner)............. Rock, Clinton ( D. B. Rep.).................... "Rococo" Stencil ......... 62 67 67 37 90 Paint, Wall, Changes Color.................... 45 Painter Movie Slides.................................. 8P Painter Newspaper Advertisements...... 8P s Painters' Business Helps.......... 46, 47, 107 San Francisco Branch Employees........ 78 Painters' Color Pack.................................. 9P Scott, Thomas (Painter)..................... * 86 Painting anil Decorating Contractors Seams, Closing, on Wallboard Job...... 93 of America ............................................15D-P Seigel, Henry, Paint Truck (Healer)- ro8 Painting Canvas Deck................................ 45 Selling Paint Jobs....................................... ?P Painting, Handbook on--......................... 9P Shingle Stain That Won't Bleed........... 117 Painting on Cloth.......................................... 17 Painting over Varnished Guunvood69 Shop-Trailer ................................................. 62 Sign, Job (Advertisement)................. 2P, 110 Painting Plywood ....... 102 Sign, Wet Paint................................ 10P "Painting with White-Lead" Folder -- 6D Slides, Movie, for Healers....................... 5D Panelling, Pine, Lightening.................... 118 Slides, Movie, for Painters....................... 8P Photos from Airplanes.............................. 67 Smoked Brick, Cleaning........................... 116 Pine Panelling, Lightening....................... 118 Spatter Finish for Floors............................ 112 Plan, Dutch Boy Easy Payment....... 3P, 5P Spots, Removing, from Maple Floor-- 93 Plan, Property Inspection......................... Plaster Cracks, Filling.............................. Plying the Brush on Plywood................ Plywood Painting ....................................... 3P 117 102 >02 Staging, Swing ............................................ Stain, Shingle, Non-Bleeding.................. Stains, Ink, on Marble............................. "Star k Rope Border" Stencil.................. 39 117 44 58 VI PAGE Stencil Designs.................... 55, 56, 57, 58, 59, 89, 90, 91 Stencilling .................................................. 54, 88 Stencils, "Trading Up" with.................. Stencils, Where Plain Walls Won't Ho Strassluirg, Albert A. (Painter)........... Striping Guide ............................................ Striping May Be the Answer............. 54 88 101 101 99 Styling Chart, Exterior....... ....................21D-P Styling ('hart, Interior............................21 D-P Styling with Paint..................................... 19D-P Substitutes (White-Lead Advertise ment) ...................................................... 0 50 Swing Stage Counterweights.................. 39 Symbols of Stability (Advertisement).. 120 Wade, H Wage R Wallboa Wallboa Wall Pa Walsh, Weden, Weekly Weiss, J Wet Pa What D 'Troub Where Stenci White-L T Telling the World About White-Lead 64, 65 There's Something New Under the Sun ............................................................... 67 "Trading Cp" with Stencils.................. 54 Trailer-Shop ................................................ 62 Training Apprentices ............................ 15D-P Tribute to Quality....................................... 82 Troubles Due to Moisture...................... 75 u U. S. Wind Engine & Pump Co. White-Le White-L Who's T Williams Window Window Window (Deal Winter, Woodwo Wyomin Wjomin V Varnished Guinwood, Painting over-Vert Antique Marble Imitation............. Virginia Baptist Hospital (D. B. Job).. Volume Formulation .................................. 69 87 63 31 Yeager, You Ca Utility 0000-NLI-000019715 n 0000-NLI-000019716 DUTCH BOV PRINTER Volume 32 1939 Published bi-monthly by National Lead Company, Room 202 rN. Y., in the interest of better painting. Mailed without charge M 1, ,r g HU KROIKinC RT V IT'S OPPORTUNITY, of course --opportunity to get your share of the business that is placed regularly by your local painting contractors. That the established contracting painter is the paint dealer's Number One customer is hardly open to ques tion. He buys the big sizes in volume while other classes of trade buy in the "one-twelfth of a dozen" range. Be cause painting is his business, the con tractor buys and uses lots of paint. Be cause he is a craftsman, he prefers ma terials that work properly with the tools of the trade and that are adaptable to all types of jobs. The Dutch Boy line of painting ma terials fits the painter's specification to a T--from the hundred pound keg of white-lead right on through to the half pint can of drier. Since all the products are designed to work together, they ought to be sold together. And that's where the paint dealer fits in . . . that's w'here he finds his profit opportunity. The big idea in modern merchandising, whether it be food stuffs, ladies' lingerie or building mate rials, item b as pos In the s from standp are re happy Boy q to buy an exp ever b uct tha ise of q tradespecial tractor buy an favora on the "cheap to mak have a five yea one ye and a c In a 0000-NLI-000019718 Dulcli Bot| Pulnlcr. Dutch Boy materials bee luse of the in herent advantages of thi goods them selves, namely, quality, convenience, adaptability and econo ny, painting contractors favor Dutcl Boy because of the support offered by 1 ational maga zine advertising, the fur lishing of di rect mail advertising pieci s, the develop ment of busi ness forms, and so on. For the above reasons, among others, Dutch Boy products are pretty well sold long before they reach the dealer's shelves. No one ever made much money on goods that he couldn't sell because he didn't stock them. One of the cardinal principles of sound store management is the stocking of everything for which there is a reasonable demand. As more and more painters turn to Dutch Boy for their oil, colors, etc., as well as for their white-lead, more and more dealers must place themselves in a position to supply these painters' needs. Another phase of progressive mer chandising concerns the display of goods. "If you don't see what you want, ask for it" may sound nice when you say it fast but it seems to indicate either a lack of shelf space or the easiest way out of the display problem. So far as Dutch Boy products are concerned, they all lend themselves to display purposes--in the window, on the shelves or as "island" displays on the floor. And, where the goods thern- 4 selves may be oo bulky or too heavy for certain pu poses, attractive lithographed cutout 1 are available. Many dealels are putting into prac tice the various rules of good merchan dising pointed out here by installing Dutch Boy de lartments--they set off a section of si elving for Dutch Boy products exclu sively. This practice does these things-- (i) It es tablishes a fo cal point toward which painters will inevitably gravitate as they come into the store, and it will enable them to concentrate their attention on a complete line of their favorite goods. (2) It helps the dealer and his sales people sell related items when only white-lead may have been called for. (3) It gets the goods out in plain sight and exposes them to sale. (4) It stamps the store as head quarters for products that have a real value as prestige-builders. If you have been planning to take advantage of profit-opportunities that have too long been neglected, make your start now. The following pages show some of the features that will help you advertise Dutch Boy products. Look them over, then check and mail the order card for the items which best suit your type of business. And next time the Dutch Boy representative calls around, have him give you his ideas on building up a Dutch Boy department. `O'*"* BO* os. ' ><* cnatne's- v-a"shts .-.wo*'*- 'ac<"ie,s i.*-" iV' ,0 tM e--'"'"'4 ''h"'4 ' ,, you'1 or o( you' Xake S' c in ond d, and i**"' too* DEALE tffPlMS r*E EfcM,lV HAPpy /s ftwm wt mowa o f p a w | DEALER S NAME AND ADDRESS WILL BE INSERTED HERE BY NEWSPAPER dS?X' *tcaofrlraira"/s ^ ------ -- ^ aov um I 0000-NLI-000019719 the lease. 3^ s^n ~its painted with DUTCH BOY WHITE-LEAD Dealer's Imprint Here Nothing like a coat or two of good paint to make a house more liv able. Call on u$ for suggestions as well as for Dutch Boy and the other things yu need for the right kind of a paint iob. /, .f--, '{ * ' .v*:,, i*:/*'ti-i ;*if'ut`- /v!*. J ^ ..iV; yy ;-rf'JTipp#:*tV-'f '4*c' 9 A.,;^5fjab^jSlw->tW.jt*i'}, ' ' '! , UV , <<l Ml*mo d ,s s :o t ,<JN8 Q #t#l ~,TE - b E A D ? ` H .. --. ; t&i&r-ZZ - ; fA v- /vv ^00ir0;cy_ . "; ' ' '> 1. ':-y '^v Kl- C.'AA , v* \ >,*. ; . ; , ik>'. jv?* \;/;'-':`i ;p..^i The two trims above indicate the ease with whic be installed. Some crepe paper of varying widths and a few packages of Dutch Boy products taken fr in a window that says "Paint"; that says "Dutch Bo Incidentally, the jumbo brush used in the display after the complete display has done its job in the Dutch Boys can be separated, after window showin 0000-NLI-000019721 If'. T. Martin Hardware Co., Inc., Charlottesville, l a. CHRISTMAS stockings have long neatness, cleanliness, originality, har since returned to their less glam mony and coherence. orous duties, the tinsel and the colored The W. T. Martin Hardware peo lights have become accustomed to their ple decided to inject just as much hu fifty-week vacation, but in Charlottes man interest as possible in their display, ville, Virginia, you will still hear people and to keep it simple and have it tell a say as they nod toward the Martin story instantly recognizable. ' store, "I can't pass here without recall When the judges inspected the win ing that beautiful Christmas window." dow they saw a group of Dutch Boys, Here's the story behind the window. with holly wreaths concealing their In order to stimulate early Christ paint buckets, caroling at the entrance mas shopping, the Charlottesville, Va., of a cozy home. Inside the store, a Vic- Retail Merchants Association spon trola played appropriate music that was sored a window display competition. brought outdoors by a speaker placed Windows were to be decorated prior to above the window. November 30, they were to be masked This display, in the opinion of the from public view until the unveiling at judges, had "everything" and won seven on the evening of the 30th, when first prize. Belatedly, but neverthe the three judges were to pass up and less wholeheartedly, we congratulate down the streets, to choose displays the Martin organization on a novel which, in their estimation, excelled in idea, beautifully executed. THE four pictures at the right tell a story that words could never con vey. So, as briefly as befits the subject, we will supply the necessary historical data, to wit: The Hood River Hotel, formerly the Hotel Oregon, located at Hood River, Oregon, was built in 1901. The picture at the top was taken in Cmiutim of a Jlrndtumk--e*., ty&u Cm Blush Away These Ijems 1910. The building was remodeled in 1915, shortly before the name was changed. Picture Number 2 shows the hotel bereft of its double-deck veranda. Picture Number 3 was taken in 1937, about a year after the 83-room hostelry was purchased by the present owner, Wm. E. Bradley. Picture Number 4 also was taken in 1937, after a renovat ing treatment with Dutch Boy prod ucts applied by Industrial Spray Paint ing Co. of Portland, the materials having been supplied by Franz Hard ware of Hood River. Dutch Boy's Portland branch man ager, B. L. Deaton, who sent us the pictures, calls particular attention to the cars parked near the building at each step in its evolution. Mr. Deaton says that the dates on which the several pictures were taken can be pretty ac curately guessed by looking at the cars. Often fat Business.. . m 10 Setauds 1. Hammer blows at crimps draw crimps from under chime (inside roll) at lop of keg 2. Tapping lid loose Top right: Crimping tool removed heading machine to show the tugs that m the crimps that seal the lid Middle right: Powerful heading mac that clamps the lids on Dutch Boy keg Bottom right: Keg as it comes from hea machine ... and as received by the pa 3. Opened ... in less tim than it lakes to tell abou WE came mighty near giving Rob ert Ripley an item for his "Be lieve It or Not" feature the other day but we decided that even Mr. Ripley might turn it down as unbelievable. What was the item? Why, we found onds time, any painter can open it--the a painter who had trouble opening a keg, not the window. Dutch Boy lead keg. For the especial benefit of the many As 9944/100 per cent of our sub new users of the better-than-ever lead scribers know from personal experi Dutch Boy is making these days, we ence, a Dutch Boy keg is just about the show in picture strip sequence both the easiest opener on the market. True, way the kegs are sealed and the way when the keg leaves our plant, it is they are opened. It goes without saying, sealed tighter than a Pullman window of course, that it would be worth a lot --it has to be to prevent oil seepage-- of trouble to get at the kind of lead that but, given a hammer and about 10 sec is put up in Dutch Boy kegs but, as a SO -J K> matter of cold fact, it is no trouble at all. A few well-aimed swings of a ham mer and there you are--one hundred pounds of the whitest, finest, hidingest and best bodied lead that ever bore the famous Dutch Boy Painter trade-mark. 0000-NLI-000019723 KEEPII1C CUSTOmERS CORTEIITED is the aim of every real businessman, whether he be a paint dealer, a grocer, a barber or a restaurateur, Good paint, properly applied in judicious colors, does its share in keeping the customers happy and in keeping them coming. The picture on this page shows the interior of the cocktail lounge (looking toward the front entrance) of the Jockey Club, Great Falls, Montana. The painting was done, with Dutch Hoy materials, by PederEvenson, Great 14 Falls painting contractor. The decora tions were designed by Claude K. Dun can of the Grogan-Robinson Lumber Company of Great Falls. The lounge is 24 feet x 9 feet. The ceiling is done in light tan, the curved cove is painted in typical sunset ray tones, and the side walls are peachcolored. The chairs and wall seats are upholstered in peach-tinted leather, trimmed in black. Lighting is indirect, concealed Neon lights being used. BETTER UlORHItlEI! IDER --BETTER JOBS IREIM B R.Wil l ia m Mu ir h e Chairman--National Vocation Painting & Decorating Contract IN considering ways and means of improving our business and our eco men found nomic position in the days to come, we men t are bound to realize the importance of compe employing dependable, trained work the ex men. In other words, if we give our tain jo customers better jobs, they'll give us That more jobs to do and the more good jobs mater we do, the better off we'll be. Skilled times workmen, in a trade so complex as ours, compe are not developed overnight. It takes ized g several years of properly supervised simila training to turn out a workman who losing can be depended upon to handle the not un types of jobs we prefer to do. a hole Through the years of the depression, does n when there was so little business to be pocke had, not much attention was paid to the For training of painters. Consequently, try ha there have been few apprentices learn ways ing the trade. Indirectly, this situation tions, was partially responsible for the drift and ca ing into the trade of a number of per that m sons who are really no credit to our are fu business. one m Unfortunately, our trade is one of skilled several about which many people have period queer notions. There are any number Re of such people around the country who Decor think that because they whitewashed joined fences when they were boys, they now ers an are qualified to call themselves painters. ance o Most of us have learned that instead of prentic lowering costs, employment of such Labor 0 0 0 0 -N L I-0 0 0 0 19724 ______ _________________Jfc Dulcli Boi| Palflier----------- -------------- ticeship will be forthcoming only to the for the training of future painters. extent to which employers and employ These Standards represent the most ad ees throughout the country proceed vanced thinking of the leaders in both with the setting up of these local ap organizations. These men are aware of the fact that most of the industry's ills prenticeship systems. are caused by the people who make up At the time the National Standards the industry; and that the only sound were adopted, the assistance which way to maintain pride of craftsman could be given our local organizations ship, as well as an understanding of in establishing local apprenticeship pro good business principles and business grams by the Federal Committee on ethics, is to set up standards by which Apprenticeship was limited, due to the these ideals may be made an essential need for getting along with a small element in the training of the men en field staff. The enlargement of the Committee's staff now makes it possible tering the trade. for the Committee to provide field ser The National Standards are based on the idea that a young man can be vice in all parts of the country. made into a skilled workman only after In order to assist local groups in the he has had full work experience on formation of committees, a manual en actual jobs in all the processes of his titled "Building a National Painting trade. It likewise holds that the well- and Decorating Apprenticeship Sys rounded mechanic should have supple tem", containing information on how mentary instruction in such school sub local committees can be recruited and jects as will enable him to know the developed, has been prepared by the "why", as well as the "how", of his job. Painting and Decorating Contractors And such instruction would, naturally, Association in conjunction with the include courses in the business side of employees' organization, and with the the industry--cost of materials, figur assistance of the Federal Committee on ing bids, overhead and labor costs, etc. Apprenticeship. This Manual, whic also contains a typical set of local stand Local systems of apprenticeship are ards, has gone to the printers, and will administered by joint committees, com be ready for distribution shortly. In posed of equal numbers of employers addition, the U. S. Office of Education and employees. Approximately 25 of has issued a bulletin designed to assist these local joint apprenticeship commit painting instructors in the preparation tees have been set up in various parts of of related instruction courses for paint the country and have adopted local standards of apprenticeship in line with ers' apprentices. the National Standards. The success of With this printed material available, our industry's apprenticeship efforts, and with the assistance of the consult ing and field service of the Federal and the benefits resulting from appren- 16 ___________________________ --------- Committee, we should go forward rap idly with our program. It is my earnest hope that leaders of the trade in every locality will take their responsibility se riously, and play their parts in helping solve the apprenticeship problem. It should be explained, however, that the industry has no intention of asking apprenticeship committees to advocate the indenturing of apprentices on a wholesale basis. Rather, it is hoped that the committees will determine the need for thoroughly skilled painters in their localities and be guided by this need. Wherever possible, young men already employed in the trade in some capacity should be given preference at the ap prenticeship opportunities which may be open. Two considerations should be upper most in the minds of all those having to do with the training of apprentices: First, that all apprentices should be fully trained ; second, while the appren tice is being trained, his welfare should be completely protected. This apprenticeship problem, which has for a long time perplexed not only our own industry, but also nearly all other skille metho fully the in union protec metho partie tained An been m thusia pass very b affects more no qu nomic and la ship p Al head, port, inform gram Contr sugge proble ** "We believe that apprenticeship, supple mented by trade extension education, is the proper method of entry into any trade. Or ganized labor has found that men who have learned their trade by this method make the best mechanics and the best union members. From the standpoint of the employer, men trained in the shop are far superior to those of equal skill hired from the outside. The outsider is not trained to the policies and traditions of the firm and does not fully com- * prehen ship an in his only a vantag --L. M dent o tors an before section at its c 0000-NLI-000019725 BRUSH AWAY THOSE YEARS 1 Dutch Boy Beauty Treatment , an Old House Looking Young Hve you met che Dutch Boy? Amend'* chmpioo fats tiff"' The boy whole migu. brush will nuke .he miks of ye.r, vanish Irom your house The Ud whose cunfforming touch will bring back the sparkle of newness to your home. Scotch on hit mother'i tide. Yes. the Dutch Boy is champion money saver, too Reports from home owners prove conclusively that in the long run Dutch Boy actually tost, It,, than cheap, lowgrade paint Why' Because Dutch Boy not only lasts much longer but also doe* not crack and scale (see photographs at nghtj It resists the weather stubbornly -wears down slowly by gradual chalking So when it finally comes time to tepa.m, you make two substantial sav.ngs HI There are no "rags and tatters of low graJe patM to be burned and scraped of! (2) It is thereft.tr not necessary to apply a new priming coat When you. p.,nt.ngcomr>ctor itcontmtiuli De.ch Boy White-Uid. o( one thing yon m.y b< >" he i aiming to give yoo m/ ft* y"' m"<> No one know, pami l.ke a painter. The paint will be mixed to o.det in meet the tpecial teepi.remeni! of the job It tan be left white ot t.nted to the eaatt tolot, you tpetify Be rxptrl fxixl buyer. Jutt lend m the coupon below Vou II retei.e a free topy of out booklet * So You te Going to Paint." Telia every thing you nted to know to buy a pamt job-how to .tyle yout hou.e with a imait new tolot stheme. how to telect the right paint and the t.ght pa.ntet F,fry.iwo dluitianoni in tolot. And you II alto rueive full informa tion on rhe Dutch Boy Easy Payment Plan for those who wish to pay fof then painting in in stallments. Address Dept. 518. in care of nearest branch. Write today. lOW-GRADt PAINT 4/ ' n,t U tUt On ore -at DUTCH BOY Dutch ,,,, ud.ee,i. n- sambo ****. - z...... - *. 18 -- vou inn s e l l "h ... ns UfELL MOST painting contractors are varied family men. And as family men, But many of them recall having seen theteirrm womenfolk take a package of dye and color. change the color of a shirtwaist or a and sh skirt or a dress. If the mere man delved in styl into the whys and wherefores of this the siz transformation he no doubt was told, and it "Well, I didn't want to buy a new dress them so, to be in style, I bought ten cents styling worth of dye and changed the color of the ho this old dress from Alice blue to grape with d purple, the newest shade. Now I'll get a in our white belt and attach a frilly collar and The I'll be dressed in the height of fashion.'1 houses Recalling such incidents as this, There don't you see a parallel in the newest able s thing in painting--styling with paint? thirty, Of course you do. It may be a little dif is, how ficult at first to grasp the idea of im less ol parting style to as large an object as a we can ten-room house--we've always thought off o of style in terms of smaller things--but change once you've sensed the possibilities in proced herent in this new approach to better many profits, you'll quickly adjust your view have t point. Style, in dyeing rayon, in enamel The ing refrigerators, in staining finger not w' nails, in lacquering furniture, in paint and ha ing houses, is nothing more or less than mation using color in a manner that is consid brush. ered proper by those whose job it is to wants watch, record and report the many and paint s 0 0 0 0 -N L I-0 0 0 0 19726 Dutch Boif Pamter________________ ------------------------------------------ ^ money--if he rebuilds to modernize, he pays not only the carpenter but also the painter who must finish the job. If he repaints to modernize, he deals only with the painter. The painter who adds the "style ap proach" to his selling equipment adds a third appeal to the argument on which he hopes to land jobs. For years he has talked paint for protection and paint for appearance. Now he can also talk paint for style. In other words, he has talked about paint for utility, necessity. Now he can talk paint for style. Where necessity sells one item, style sells two, six or a dozen--a new car when the old one shows a few thousand miles on the speedometer, a complete shoe wardrobe when one pair of oxfords has served well enough, complete redecoration be cause flat tints may be "out" and Tif fany may be "in". In practically every field of merchandising endeavor, style is the real sales maker today. Let us review briefly what styling with paint means. It means the se lection of colors that are currently in demand and using them in a manner that follows current style trends. Where and how is this information obtained ? It is derived from an analy sis of the different exteriors and inte riors that have been surveyed by the Council for Paint Styling. This Coun cil and its committees, through a na tion-wide organization of investigators connected with the paint industry, have noted changing styles in house paint ing, as expressed on dwellings that 20 have been built within the year, on the valid assumption that what is being done on the new house of today will become the style of tomorrow on old houses that need modernization. For authentic information on style trends in interior decoration, rooms in model houses, model rooms in depart ment stores and decorators' establish ments, illustrations in leading maga zines, etc., were carefully studied and analyzed. As a result, it has been possi ble to keep a finger on the pulse of "what's new in interior decoration" and to develop certain rules for the use of color in the painting of interiors to keep them in tune with the times. To point up this discussion, we print opposite, two tables which give specific information on the latest style trends in painting exteriors and interiors. Information of the type given here is of no value, obviously, if it is hidden away in some filing cabinet. It must be broadcast to all members of the indus try, from the biggest maker of raw materials to the smallest painting con tractor and, of course, through the vari ous divisions of the industry, to the home-owning public. Manufacturers will give style information in their ad vertisements, in their trade literature; dealers will pass the word along over the counter and in their advertising; painting contractors, who stand to benefit most because they do the styled jobs, will talk styling with paint to their customers. Now is a good time to start--if you didn't begin yesterday. Table I. Simple Rules for Styling Ce __ . __________ Architectural Typ e jmljaHai l Part of House Colonial A2 Small Large Cottage | Cottage Hoof Body Trim Sash medium dark light in color same as body color same as body color bright colors light in color lighter or darker than body color same as body color medium to dark light in color lighter than body color same as body color English dark light in color darker than body color different from body color ill is Fr da lig me sam bod sam bod Door same as | body color same as body color Shutters one floor different isame as from body body--one color different* 1 2 I same as body color different from body color different from body color sam bod one .sam body diffe Table II. Simple Rules for Styling Cert Room l iving Rooms Halls Bedrooms Kitchens and Breakfast Rooms Bathrooms | ITalls single color-- one wall different in color single color single color-- one wall different in color single color single color to harmonize with tile I Ceilings dark as wall-- different in co same or darker wall-- different in col lighter than wa different in col lighter than wa different in col lighter than wa different in colo Decorative Notes on Interior Style 1. Plain one-tone walls are most popular. 2. One or two walls should be in a color different from the others. 3- Panels should be painted to match the stile color. 4- Dado is decreasing in popularity. 5- Porder ing in 6. All-ove ly used. 7. Vertica A. Horizo popular To enable yM* Catties of the all of our "subscribers" year-end to everyone who buys a binder. The pictures show i i i DUTCH BOY PAINTER to save all their copies of just how this binder operates, how easy it [ \ MAGAZINE this magazine we went to a is to insert copies of T the magazine and, if f; book-binding - need be, to remove * i* tus flew Binder specialist.We told him to them. No punching holes, no trimming u devise a prac of edges, no bother at all. money OOOO-NLI- READERS tell us that they tical, good-looking, long-last . find our little magazine ing binder--at a price that both easy to read and worthevery reader could easily af reading. They tell us that ford to pay. After examining every number is worth sav a number of models, we chose ing. BUT, all too often we get the one shown here--and or a letter that says, "Please send dered a good stock. me another copy of the Dutch This binder is sturdy, sim Boy Painter----the one that had ple and compact. It holds two the article on new styles in years' issues of this magazine, house painting. I mislaid or with extra space for an index o lost my regular copy." o >- VO which we will send free each -4 If you've saved up a lot of back copies of the Dutch Boy Painter, youll want to keep them safe and in good shape in these binders. If you are going to start saving copies beginning with the number you are now reading, you'll need this binder. Buy 75 cents worth of post age stamps, or buy a 75 cent check this re saying one of ers. Se your n ly, to NATIO Room 20 0000-NLI-000019729 Here's the SIGN for '39 Ae_j_._I_T_'S A QUALITY PAINT JOB J .MINTgD BY CONTRACTOR'S NAME, ADDRESS vv '.v n -An d p h o n e --: p WlU- M PRINTED IN THIS SR DUTCH BOY WHlTfLEAD the NEW Dutch Boy Job Sign T'S GOOD BUSINESS to advertise your business when and where you re I doing business-right on the job. Whether you work on a hou" days or two weeks this sign should be there in sight of Passs^-. know who is doing the job and what materials are being used. And theY U conclude that the combination must be good or it wouidn t be a^e^se; Naturally, home owners who see the sign will keep you in mind when they have some painting to do. . ,, This all-metal sign measures 3 ft. x 2 ft. It is well made, with turned edges, and should last for years. Liberal space is allowed for your business imprint. Th. price is modes,-.we sipns le. rie. d.lUri i.. sigcs ta lars six siqns for four dollars, ten or more signs, fifty cents each. These prices l orders for signs carrying identical imprints, are udeeSrired ioet. .on.e. llo.lt o.1f ssigings,pthsere,ii.s -an extra charge o '"'1""^ change of wording. All shipping charges are prepaid. Because thse.*^ are nfade to order,^hey must be sold on a strictly cash-with-order b"T" C.O.D.'s or charge orders. Send your remittance--by check or money ord together with clear wording for the imprint, to: NATIONAL LEAD COMPANY ROOM 2020 111 BROADWAY NEW YORK, N. Y. DUTCH BOV PRIilTER Volume 32 1939 Published bi-monthly by National Lead Company, Room 2 N. Y., in the interest of better painting. Mailed without cha nr\ KnocKinc DT WHY, it's opportunity, of course R --opportunity to increase your star business, to step up your earninqguse. s Maybe you've heard the knock before Boy but, because you were busy listening to W the radio, or adjusting the oil burner, . . . or defrosting the refrigerator, or tink for ering with the car, you didn't bother to all t see who was at the door. have Did it ever occur to you that the very ly. Y fellows who sell radios, furnaces, re head frigerators and cars use the same meth muc ods in distributing their merchandise ing? that you, too, have an opportunity to be use? If these men were not able to met offer their customers-to-be an easy pay that ment plan, they wouldn't have many sam customers-that-are. Possibly the men tica who sell those things wouldn't get any mak larger share of their potential custom fina ers without an easy payment plan than for painters get when they don't offer a plan time payment plan. Or, to state it an you other way: If painters made as good use grea of easy payment plans as do the sellers not of other products, painters would get a T share of the money that is going into offe other businessmen's pockets these days. why Dulcli Boi| Puintcr. vantage of the easy payment plan. They shy away from selling because they feel they're shy on selling ability. It is to overcome this assumed lack of the salesman's touch that we have developed not only the Dutch Boy Easy Payment Plan but also the Property Inspection Plan that leads naturally to prospects for the easy payment plan. Here's how: Mr. Stumped-by-Selling Painting Contractor decides he wants to make more money. To do this he knows he must do'more jobs. To do more jobs he must go after them. He "goes after them" by sending the own ers of paint-needy homes a combination blotter-mailer (see page 7). This sug gests to the home-owner that it might be well to have his place looked over by a painting expert, the contractor whose name and address are printed on the card. This Free Inspection will tell the owner, without obligation, just what needs to be done to put the house in A-1 condition, paintwise. The owner thinks that's a fair enough proposition so he signs his name to the tear-off postal and mails it. The painter gets the card. He goes over to the house, makes his inspec tion and fills out a report blank. The blank lists the work needed to put the house in good condition. The owner asks the price and the painter doesn't say, "I'm afraid I'll have to charge you $300 for this job, Mr. So-and-So." Nosiree. He is using the Dutch Boy Easy Payment Plan. He has figured the price on that basis. He says, "You probably expected to pay quite a bit more than my price, con sidering the kind of work I do and the quality of the materials I use, but 1 figure the cost at only $17.95 a month, using the Dutch Boy Easy Payment Plan. There's no down payment, of course. That's most reasonable, isn't it?" About all the owner can say in reply is "Yes". Now, in all sincerity, is there any reason under the sun that you can't sell painting this way? Other things, some less expensive, some more costly, are being sold in just this manner every day by men who are not born salesmen and who have had no more sales training than the typical painting contractor. The painting contractor today who complains about poor business and cheap competition is very much like the man who rushes around the house look ing for his eyeglasses, bawls out his family for mislaying them and creates a terrible uproar--only to discover that the object of his search was right there on his forehead all the time. The Dutch Boy Free Property Inspection Plan and the Dutch Boy Easy Payment Plan are right there "on the foreheads" of the very selfsame painters who blame poor business and cheap competition for their woes when, to be perfectly frank, the trouble may lie in short-sightedness. On the following pages are shown the features the Dutch Boy offers you, without charge, to step up your profits in 1939. Mail the order card for the features you will use. 4 0 0 0 0 -N L I-0 0 0 0 19730 0000-NLI-000019731 0000-NLI-000019733 PAINTER'S NAME HERE ih mc s kHCN TNW WYOUR HtXGHBOUHOOO w| dt* \ TV/uA aJduM Mn/Au -Afxvx- jm ;M T\ tji T ool . . " mol "* W*" 1 h-iM V*. cou\4 biHvm m4 mod"TM" 1 YU L ,,,, how 0"* ** P""T1 o(lu,vo c.r, w> I--. *>>"- ' AAA ,,n . "(o'* y* . ou, ta " UrflA .W>Wl ^\*w""JoCoS. NO OiUGWION. > '" 1Q0M f*t*ST CLAts j . jj\j**?*r*tM**Hc.t*r_Jf /TusT^f^^Zi rrsi? ? ?/ fk rj****rmm'9 ****** f4$g& m/am THE four pictures at the right tell a story that words could never con vey. So, as brieHy as befits the subject, we will supply the necessary historical data, to wit: The Hood River Hotel, formerly the Hotel Oregon, located at Hood River, Oregon, was built in 1901. The picture at the top was taken in 11/clutiOH 6$ a JUutdumk--oft, tfeu Can BmsU Away Those treats 1910. The building was remodeled in 1915, shortly before the name was changed. Picture Number 2 shows the hotel bereft of its double-deck veranda. Picture Number 3 was taken in 1937, about a year after the 83-room hostelry was purchased by the present owner, Wm. E. Bradley. Picture Number 4 also was taken in 1937, after a renovat ing treatment with Dutch Boy prod ucts applied by Industrial Spray Paint ing Co. of Portland, the materials having been supplied by Franz Hard ware of Hood River. Dutch Boy's Portland branch man ager, B. L. Deaton, who sent us the pictures, calls particular attention to the cars parked near the building at each step in its evolution. Mr. Deaton says that the dates on which the several pictures were taken can be pretty ac curately guessed by looking at the cars. Often fee Business. . in 10 Suauds 1. Hammer blows al crimps draw crimps from under chime (inside roll) al lop ol keg 2. Tapping i1 lid loose Top right: Crimping tool removed heading machine to show the lugs that m the crimps that seal the lid Middle right: Powerful heading mac that clamps the lids on Dutch Boy ke Bottom right: Keg as it comes from hea machine . . . and as received by the pa 3. Opened ... in less lim than it lakes lo lell abou WE came mighty near giving Rob ert Ripley an item for his "Re lieve It or Not" feature the other day but we decided that even Mr. Ripley might turn it down as unbelievable. What was the item? Why, we found onds time, any painter can open it--the a painter who had trouble opening a keg, not the window. Dutch Roy lead keg. For the especial benefit of the many As 9944/100 per cent of our sub new users of the better-than-ever lead scribers know from personal experi Dutch Roy is making these days, we ence, a Dutch Boy keg is just about the show in picture strip sequence both the easiest opener on the market. True, way the kegs are sealed and the way when the keg leaves our plant, it is they are opened. It goes without saying, sealed tighter than a Pullman window of course, that it would be worth a lot --it has to be to prevent oil seepage--- of trouble to get at the kind of lead that but, given a hammer and about 10 sec is put up in Dutch Roy kegs but, as a matter of cold fact, it is no trouble at all. A few well-aimed swings of a ham mer and there you are--one hundred pounds of the whitest, finest, hidingest and best bodied lead that ever bore the famous Dutch Roy Painter trade-mark. 0000-NLI-000019734 0000-NLI-000019735 KEEPII1C [USTOmERS [OnTEIITED is the aim of every real businessman, whether he be a paint dealer, a grocer, a barber or a restaurateur. Good paint, properly applied in judicious colors, does its share in keeping the customers happy and in keeping them coming. The picture on this page shows the interior of the cocktail lounge (looking toward the front entrance) of the Jockey Club, Great Falls, Montana. The painting was done, with Dutch Boy materials, by Peder E venson, Great 14 Falls painting contractor. The decora tions were designed by Claude K. Dun can of the Grogan-Robinson Lumber Company of Great Falls. The lounge is 24 feet x 90 feet. The ceiling is done in light tan, the curved cove is painted in typical sunset ray tones, and the side walls are peachcolored. The chairs and wall seats are upholstered in peach-tinted leather, trimmed in black. Lighting is indirect, concealed Neon lights being used. BETTER lUORKmEII IflER --BETTER JOBS IBERR B Wil l ia m R. Mu ir h e Chairman--National Vocation Painting ? Decorating Contrac IN considering ways and means of improving our business and our eco men found nomic position in the days to come, we men are bound to realize the importance of comp employing dependable, trained work the ex men. In other words, if we give our tain j customers better jobs, they'll give us That more jobs to do and the more good jobs mater we do, the better off we'll be. Skilled times workmen, in a trade so complex as ours, compe are not developed overnight. It takes ized g several years of properly supervised simila training to turn out a workman who losing can be depended upon to handle the not u types of jobs we prefer to do. a hole Through the years of the depression, does when there was so little business to be pocke had, not much attention was paid to the Fo training of painters. Consequently, try ha there have been few apprentices learn ways ing the trade. Indirectly, this situation tions, was partially responsible for the drift and c ing into the trade of a number of per that m sons who are really no credit to our are fu business. one m Unfortunately, our trade is one of skilled several about which many people have period queer notions. There are any number Re of such people around the country who Deco think that because they whitewashed joined fences when they were boys, they now ers an are qualified to call themselves painters. ance o Most of us have learned that instead of prenti lowering costs, employment of such Labor if ___________________________ Pulili Boi| Painter-------------------------- for the training of future painters. These Standards represent the most ad vanced thinking of the leaders in both organizations. These men are aware of ticeship will be forthcoming only to the extent to which employers and employ ees throughout the country proceed with the setting up of these local ap the fact that most of the industry's ills prenticeship systems. are caused by the people who make up At the time the National Standards the industry; and that the only sound were adopted, the assistance which way to maintain pride of craftsman could be given our local organizations ship, as well as an understanding of in establishing local apprenticeship pro good business principles and business grams by the Federal Committee on ethics, is to set up standards by which Apprenticeship was limited, due to the these ideals may be made an essential need for getting along with a small element in the training of the men en field staff. The enlargement of the tering the trade. Committee's staff now makes it possible The National Standards are based for the Committee to provide field ser on the idea that a young man can be vice in all parts of the country. made into a skilled workman only after In order to assist local groups in the he has had full work experience on formation of committees, a manual en actual jobs in all the processes of his titled "Building a National Painting trade. It likewise holds that the well- and Decorating Apprenticeship Sys rounded mechanic should have supple tem", containing information on how mentary instruction in such school sub local committees can be recruited and jects as will enable him to know the developed, has been prepared by the "why", as well as the "how", of his job. Painting and Decorating Contractors And such instruction would, naturally, Association in conjunction with the include courses in the business side of employees' organization, and with the the industry--cost of materials, figur assistance of the Federal Committee on ing bids, overhead and labor costs, etc. Apprenticeship. This Manual, which Local systems of apprenticeship are administered by joint committees, com posed of equal numbers of employers and employees. Approximately 25 of these local joint apprenticeship commit tees have been set up in various parts of the country and have adopted local also contains a typical set of local stand ards, has gone to the printers, and will be ready for distribution shortly. In addition, the U. S. Office of Education has issued a bulletin designed to assist painting instructors in the preparation of related instruction courses for paint standards of apprenticeship in line with ers' apprentices. the National Standards. The success of With this printed material available, our industry's apprenticeship efforts, and with the assistance of the consult and the benefits resulting from appren- ing and field service of the Federal 16 Committee, we should go forward rap idly with our program. It is my earnest hope that leaders of the trade in every locality will take their responsibility se riously, and play their parts in helping solve the apprenticeship problem. It should be explained, however, that the industry has no intention of asking apprenticeship committees to advocate the indenturing of apprentices on a wholesale basis. Rather, it is hoped that the committees will determine the need for thoroughly skilled painters in their localities and be guided by this need. Wherever possible, young men already employed in the trade in some capacity should be given preference at the ap prenticeship opportunities which may be open. Two considerations should be upper most in the minds of all those having to do with the training of apprentices: First, that all apprentices should be fully trained; second, while the appren tice is being trained, his welfare should be completely protected. This apprenticeship problem, which has for a long time perplexed not only our own industry, but also nearly all Othe skill meth fully the unio prot meth parti taine A been thus pass very affec more no q nom and ship A head port, infor gram Con sugg prob ** * "We believe that apprenticeship, supple mented by trade extension education, is the proper method of entry into any trade. Or ganized labor has found that men who have learned their trade by this method make the best mechanics and the best union members. From the standpoint of the employer, men trained in the shop are far superior to those of equal skill hired from the outside. The outsider is not trained to the policies and traditions of the firm and does not fully com- prehe ship a in hi only vanta --L. dent tors a before sectio at its 0000-NLI-000019736 0000-NLI-000019737 br ush aw ay t ho se year s A Dutch Boy Beauty Treatment keeps an Old House Looking Young Hi\t you met the Dutch Boy5 Amttici \ chimpion fuer upper' The boy whose magic brush w.ll cnike the marks of years vanish from your house The lad whose transforming touch will bung back the sparkle of newness to your home. Scolfb on his mother's side. Yes, the Dutch Boy u * champion money saver, too Reports from home owners prove conclusively that in the long run Dutch Boy actually tout leu than cheap, lowgrade paint WhyJ Because Dutch Boy not only lasts much longer but also does not crack and Kile (see photographs at tight) It resists the weather stubbornly-wears down slowly by gradual chalking So when n finally comes time to repaint, you make two subsrintnl savings (l I There are no "rags and tatters erf low grade paint to be burned and scraped off (2) U is therefore not necessary to apply a new priming coat When your painting contractor recommends Dutch Boy White-Lead, of one thing you may be sure, he's aiming 10 give you teal taint for your money No one knows paint like a painter. The paint will be mixed to older to meet ihe special requirements of the job. It can be left white or tinted to the exact colors you specify Be an expert paint buyer. Just send in the coupon below You'll receive a free copy of our booklet. So You're Going to Paint." Tells every thing you need to know to buy a paint job-- how to style your house with a smart new color scheme, how to select the right paint and the right painter Fifty-two illustrations m color And you'll also receive full informa tion on the Dutch Boy Easy Payment Plan for those who wish to pay for their painting in in stallments. Address Dept. MB, tn care of nearest branch. W rite today. ftr i|ii !* * jrftffii-l LOW-GRADE PAINT ' Qumfahmdy-almmt* a,hh..t,pp..;:*dd..ff,eterrtiuteee Right */,,, ,L w.r./r .a. taken, ,L fa,or had t. *. huea.d / DUTCH BOY *' >**"/" " ceelll,,;, {c.tnJ.dt--itf * -> l>odefa,n, >*- N a / *'{ `"J .......... --Hsasssi~ssssss 18 vou e mi s e l l - // ... ns WEIL MOST painting contractors are family men. And as family men, varied Bu many of them recall having seen thteeirm womenfolk take a package of dye and color. change the color of a shirtwaist or a and s skirt or a dress. If the mere man delved in sty into the whys and wherefores of this the si transformation he no doubt was told, and it "Well, I didn't want to buy a new dress them so, to be in style, I bought ten cents stylin worth of dye and changed the color of the ho this old dress from Alice blue to grape with d purple, the newest shade. Now I'll geta in our white belt and attach a frilly collar and The I'll be dressed in the height of fashion." houses Recalling such incidents as this, There don't you see a parallel in the newest able s thing in painting--styling with paint? thirty, Of course you do. It may be a little dif is, how ficult at first to grasp the idea of im less o parting style to as large an object as a we can ten-room house--we've always thought off o of style in terms of smaller things--but chang once you've sensed the possibilities in proced herent in this new approach to better many profits, you'll quickly adjust your view have t point. Style, in dyeing rayon, in enamel The ing refrigerators, in staining finger not w nails, in lacquering furniture, in paint and h ing houses, is nothing more or less than mation using color in a manner that is consid brush. ered proper by those whose job it is to wants watch, record and report the many and paint 0000-NLI-000019738 Diilc 11 Boi| Painter----------------------- ___________________________ money--if he rebuilds to modernize, he pays not only the carpenter but also the painter who must finish the job. If he repaints to modernize, he deals only with the painter. The painter who adds the "style ap proach" to his selling equipment adds a third appeal to the argument on which he hopes to land jobs. For years he has talked paint for protection and paint for appearance. Now he can also talk paint for style. In other words, he has talked about paint for utility, necessity. Now he can talk paint for style. Where necessity sells one item, style sells two, six or a dozen--a new car when the old one shows a few thousand miles on the speedometer, a complete shoe wardrobe when one pair of oxfords has served well enough, complete redecoration be cause flat tints may be "out" and Tif fany may be "in". In practically every field of merchandising endeavor, style is the real sales maker today. Let us review briefly what styling with paint means. It means the se lection of colors that are currently in demand and using them in a manner that follows current style trends. Where and how is this information obtained ? It is derived from an analy sis of the different exteriors and inte riors that have been surveyed by the Council for Paint Styling. This Coun cil and its committees, through a na tion-wide organization of investigators connected with the paint industry, have noted changing styles in house paint ing, as expressed on dwellings that 20 have been built within the year, on the valid assumption that what is being done on the new house of today will become the style of tomorrow on old houses that need modernization. For authentic information on style trends in interior decoration, rooms in model houses, model rooms in depart ment stores and decorators' establish ments, illustrations in leading maga zines, etc., were carefully studied and analyzed. As a result, it has been possi ble to keep a finger on the pulse of "what's new in interior decoration" and to develop certain rules for the use of color in the painting of interiors to keep them in tune with the times. To point up this discussion, we print opposite, two tables which give specific information on the latest style trends in painting exteriors and interiors. Information of the type given here is of no value, obviously, if it is hidden away in some filing cabinet. It must be broadcast to all members of the indus try, from the biggest maker of raw materials to the smallest painting con tractor and, of course, through the vari ous divisions of the industry, to the home-owning public. Manufacturers will give style information in their ad vertisements, in their trade literature; dealers will pass the word along over the counter and in their advertising; painting contractors, who stand to benefit most because they do the styled jobs, will talk styling with paint to their customers. Now is a good time to start--if you didn't begin yesterday. Table 1. Simple Rules for Styling Architectural Typ .) ii n lilt* a17 -k2V2i. / viJr ,r House Koof liody Trim Sash Colonial medium dark light in color same as body color same as body color Small Cottage bright light in color lighter or darker than body color same as body color Large Cottage English medium to dark dark light in color light in color lighter darker than than body body color color same as different body color from body color Door Shutters same as body color one floor body--one different same as body color different from body color same as body color different from body 1 color different from body color Table II. Simple Rules for Styling Room Living Rooms Halls Bedrooms Kitchens and Breakfast Rooms Bathrooms IValls single color-- one wall different in color single color single color-- one wall different in color single color single color to harmonize with tile Ceiling dark as w different same or d wall-- different lighter th different lighter tha different lighter tha different i Decorative Notes on Interior S 1. Plain one-tone walls are most popular. 2. One or two walls should be in a color different from the others. J. Panels should be painted to match the stile color, 4- Dado is decreasing in popularity. 5. Bo in 6. Al ly 7- Ve 8. Ho po 0000-NLI-000019739 Heep you* Copies ike To enable all of our "subscribers" DUTCH BOY PAINTER to save all their copies of MAGAZINE this magazine we went to a book-binding flew diode* specialist.We tit told hi-m to devise a prac READERS lell us lhat they tical, good-looking, long-last . find our little magazine ing binder--at a price that both easy to read and worthevery reader could easily af reading. They lell us lhat ford to pay. After examining every number is worth sav a number of models, we chose ing. BUT, all loo often we gel the one shown here--and or a leller that says, "Please send dered a good stock. me another copy of ihe Dutch This binder is sturdy, sim Boy Painter--the one lhat had ple and compact. It holds two the article on new styles in years' issues of this magazine, house painting. I mislaid or with extra space for an index lost my regular copy." which we will send free each year-endlo everyone who buys a binder. The pictures show just how this binder operates, how easy it is to insert copies of the magazine and, if need be, to remove them. No punching holes, no trimming of edges, no bother at all. mon If you've saved up a lot of back copies of the Dutch Boy Painter, you'll want to keep them safe and in good shape m these binders. If you are going to start saving copies beginning with the number you are now reading, you'll need this binder. chec this sayin one ers. your to NATI Buy 75 cents worth of post- Room age stamps, or buy a 75 cent DUTCH BOV PHIilTER Volume 32 1939 Published bi-monthly by National Lead Company, Room N. Y.,in the interest of better painting. Mailed without ch the NEW ' * v, wav Painter ma9a' ioribeDutc piactical, xine. This binder P ^ ^ sturdy, hanf^aga*inescanbe years' issues. *9 ^ punching inserted in a )> 1 .ed price, 75 or trimming cend your order binder", wi* " itnorr ' a D.-r' cents in stamp > c.hec_1k. < r money ordeirt,, i: RATIONAh l e a d co. Room 20022U0 New , Voik, vt N. V Tf- BtoadwaY 111 iiifftisiH ^Dutch BoY Pnini1 THIS WStlU' equal goOK LEND inDUSTRV REC TO RDUERTISE U FOR painting contractors and paint boo dealers, a piece of important news T these days is the big, new, cooperativeto c advertising effort in behalf of white- wh lead just getting under way in a num aw ber of leading national magazines. The in campaign is sponsored by the miner, sho smelter, refiner and white-lead manu in facturer members of the Lead Indus fur tries Association. lea A series of large-size advertisements sho in such widely read magazines as the pro Saturday Evening Post, Collier's, dea American Home, Country Gentleman to p and Better Homes and Gardens will dis bring the white-lead story to the public the in general and to home-owners in par to ticular. Some idea of the scope of the hel magazine campaign may be gained by wh trying to visualize the total of 67,570, lea 526 separate messages that will be tive carried in the publications named. use Supporting this major activity will T be a series of advertisements in trade the magazines covering the paint, painting, dou architectural, building and lumber din fields. In addition, there will be news to t paper publicity, direct-mail advertising, of 0000-NLI-000019741 0000-NLI-000019742 Dutclv Boi| Painter. tion, the aggressive dealer and painter will make more intensive use of Dutch Boy advertising features. Dealers will give more prominence to Dutch Boy white-lead, will give longer showings of Dutch Boy displays, will feature Dutch Boy at every opportunity. Sim ilarly, painters will give wider circula tion to Dutch Boy mailing pieces, will write "Dutch Boy" into their contracts and will bring Dutch Boy to their jobs. Reproduced, in reduced size, on the following pages are two full-page na tional magazine advertisements--one being the first "ad" in the Lead Indus tries' campaign; the other, the current Dutch Boy page. Both drive home to home-owners the selfsame arguments that painters and dealers use in their daily contacts with their customers-- that white-lead is long-lasting paint. . . that white-lead is economical paint. These two acknowledged advantages from the home-owner's standpoint are likewise advantages from the painter's standpoint, because by doing jobs that last and that thus cost less he builds up his own reputation. And from the dealer's viewpoint, he gains by selling white-lead because this paint stays sold. The Lead Industry campaign and the Dutch Boy campaign both center public attention on white-lead. 1 he white-lead dealer and the white-lead painter will get their share of attention --and the resulting increased busi ness--in proportion to their active co operation in support of the white-lead publicity. The lead industry is setting the pace; Tie in with both campaigns! Dutch Boy displays always get warm welcomes at the Hart Wall' paper & Paint Company Store, 3236 West 26th StreetChicago, not merely because the dis plays are attractive and prac tical, but also because they lend themselves to realistic layouts, of which this is a good example. In this case the Dutch Boy display has been in corporated in the painted background scenery. The house shown is a wood en model, sur rounded by a "lawn'* on which are placed vari ous Dutch Boy paint products. jyou^Kmr Vous4..rfJ cad1 /s lead, -"-Ho, of tad cracilI1 dUr`">'c-fro. o acncaa u" ',_<__J_itiejf,r fromm '""d mo of This is a mall reproduction of the first Lead Industri es* "ad" tne efaapegt Vork. N. v if w, (foot/?ai,,f , "'" _=__ ==m^e**-es _if 0l^z w A A/W/ ^25^2^***-*. ~i*z~`7 r " ,Z:,cr^- ?^p{bf rt.' fwCs? **-*> Wn do.* l'"*'X'Du,cn"'` *"<< cl,. ,, frrnds i- . ***W***f,ion. Br f,,ji . 1 ,m`Xfc unblS'' *n`'n^bS"n7**"d l'0n <Woew?- ,urfce^to jTh'1 'v "p V`>i".J*]m C'"r `pphJa"' ("u"d.- >,0"' px-nw^j* m,,cd " 0f ,0f DutchBn^plj`ncd cie^v I,,?W' Mr how ?oo ,, ri^( W|[/ nion ,0 col*. `ptctfy, N "<< nnrej to ,. 'd'o,d,, h fa/nt foLf *nt ittU't ' Ai*r ex-Cf Color **e ftS'jTji". r>u, ^fr<* cpy- 1 /ou lUdd,t,n to * *0'lm*/'pf*cr,cl/ ^rch Bov F.I.. n of fh* o "l'"pTM.hOU,^0_(n[ o 01 ,o*'b--.;;cr 3 . . t O O O O H-k no 1 """"'`I u,, SJftkiti-V^t'k' \ ?1 . V'-. W ^ 7LV,, ' ***c f o r ir u ir s in p ic FOR REPAINTING EXTE FIRST COAT ^TURPENTlN*, ^4 UNSEED OIL, k WHITE yZ LEAD V--- V DRIER: If raw linseed oil is drier to each gallon of pa linseed oil requires no drier. AN OET) Chinese proverb has it that "a picture is worth ten thous form trans and words". That's a lot of words esth e c pecially for the celestial who warns us, tirely "No tikkee, no shirtee!" but that's be Th side the point. The point is, have you mula ever seen "pictures" of the usual white- with lead paint mixing formulas? ing Well, here they are--"illustrated" but n directions for mixing white-lead paint pain for repainting outside woodwork. For smal some reason or other (the publishers lons of the popular picture magazines could gals, explain) mixing directions in this new gals. TO HIS customers, the contract ing painter is a man who takes contracts for painting anil decorating, fieeptfea man who mixes, tints and spreads protective and decorative materials. To his dealers, a painting contractor is a man who is a good credit risk, or a poor credit risk, or an uncertain credit risk. The home-owner sees one side of the painter, the dealer sees the other. Because a man is a good painter, it does not necessarily follow that he is a good business man. But, generally ^rAcx speaking, a contractor who "knows his way around" on a painting job also knows all the other angles of his busi ness. He knows how to estimate jobs, how to schedule them, how to buy his materials, how to keep books and how to collect his bills. KEEPING YOUR There is a more than accidental re lationship between good jobs and good credit. The painter who enjoys a good credit rating gets the goods he asks for, the goods he wants, the goods he needs to do good jobs. The painter who is looked upon as a poor risk or an uncer tain risk may have to effect some com promise with quality in his materials; hence cannot do high-quality work. In ^E r short "beggars can't be choosers". The dealer's definition of a good credit risk is short and sweet: "A man who pays his bills promptly". And the before that gentleman gets through dealer knows why the man classed as saying, "Well, the old place certainly good credit pays promptly. looks a lot better!" For one thing, the prompt-paying Any number of jobs are turned over painter collects for his jobs promptly. to painters with verbal instructions on He makes his final brush strokes, cleans what to do and only oral agreements as up the premises, collects his equipment to price and terms of payment. In the and has his bill in the owner's hands absence of other provisions, no payment home contr Utp/na workm pays proba deale mater repea rally risk a On who a they a signed tract after body pletio CREDIT GOOD full p are ad partie papers An payme / plan. and h A payme assum It is p that, easy p questi is due until the work is done and the never home-owner can take his time settling have up. It is, of course, generally under roll. stood that the bill is to be sent imme The diately on completion of the job so that rectly the owner will know what he has to factor pay before he has time to hunt up ex figure cuses for not paying promptly. When $ioo the painter puts off the billing, the body's 0000-NLI-000019744 32 Dult it Boi| Pointer_______________ one can guarantee the correctness of any estimate, of course, but one can take all reasonable precautions against making errors. Using an estimating form that not only provides blanks for the desired figures but one that also lists all details of the job, thus prevent ing oversights, is certainly the best way to estimate a job's costs in advance. The mention of "job costs" brings up still another factor that ultimately influences a painting contractor's credit standing. Job costs can only be known by keeping accurate records of jobs in work and jobs completed. This means using time cards, job records and, very important, a properly designed book keeping system. Only by using these things can a painter get at his labor and materials costs and at those other costs lumped under the term "overhead ex pense". As a matter of fact, it is entire ly conceivable that a poor credit rating can be attributed in many instances to ignorance of overhead. Because under his overhead expenses a painter must include not merely his truck costs, his telephone, advertising, taxes, rent, de preciation and so on but he must also include uncollectable bills. These items make a sizable figure and unless each job pays a proportionate part of that figure, aside from profit, it won't be long before the painter will have to ask his dealer to "stand him off a little longer" for the materials he has bought. We have outlined in the foregoing paragraphs some of the factors that 34 affect the painting contractor's credit standing. We have also tried to show that good credit ratings and good paint jobs go together. But that's not the whole story. The painter who has a reputation for paying promptly can usually buy to better advantage. He can take advantage of turns in the mar ket and can get prompt deliveries. He can get the lowest figures consistent with the quantities of materials he buys. Finally, the painting contractor's credit position plays an important part in the structure of the entire industry. He is a link in the long chain of credit and when he meets his obligations promptly, the dealer and the jobber can meet theirs promptly, the manufac turer can pay the suppliers of raw ma terials and the cycle can go on unin terruptedly until it gets back to the very same home-owners whose houses need the services of the man with the paint brush--your services. How's your credit? .[WAIT f5 ir*t !I II i j :. \v i i > t : >>. th ye w ri u 1939 a p WHEN a man or, for that matter, a magazine, begins to take long to B and frequent looks back to the good too days, it's a sure sign old Father Time in has him, or it, firmly in hand. Or so 0000-NLI-000019745 1 ! 0000-NLI-000019746 Dutch Koi| Painter. de rigueur for merchants of the 1880's. Done in red on a gold background, the busy little harvesters were favorite characters in the gas-light era, even as the little Dutch Boy is your favorite trade character today. This card was used by Henry C. Weden when he operated a painting and wallpaper business in Milwaukee, Wisconsin. Mr. Weden came to Amer ica in i86o at the age of eleven. He shortly was taken on as an apprentice in Civil War days by the Milwaukee painting firm of P. Peterson and Son. In 1865, still a mere youth, Weden opened a shop of his own at 601 Jack son Street, now 1137 N. Jackson, be cause of street renumbering. One of the pictures shows the store in 1882, the other cut shows the store today after three remodellings. Mr. Weden worked hard and soon built up a painting and decorating busi ness that for many years was rated as Milwaukee's largest. He employed from forty to seventy-five men and his services were in constant demand by the leading families of the city. He was an advocate and user of pure whitelead, making his purchases of Carter or Red Seal (now Dutch Boy) in car lots. Three of Mr. Weden's boys, of a family of four boys and seven girls, took over their father's business at his death in 1912. Fred T. Weden, the sur viving owner, now runs the business and, as may be seen from inspecting the sign on the store front, operates under the name of H. Weden's Son Co. 36 A No Mars chur with that some 436 mem equip paint woul quic ladie hand at fre T O say th ing p add, favor Dutch pher, Frank sota, w at the lined Th Dutch Dutch the in well 0000-NLI-000019747 Sj |j ^ i ' 3|.i t-jv ? jj*' :!ii rv'v^ it ' !' FANNIN COUNTY COURTHOUSE BONHAM, TEXAS As even a casual observer.might conclude, the only valid reason for painting this sturdy and well-nigh weatherproof struc ture would be for the sake of appearance. Not that stone, concrete, brick and mortar are unattractive but because, following a fire several years ago, it was necessary to rebuild parts of this courthouse. Somehow the various materials didn't "jell" into a uniform, harmonious appearance. So it was decided to paint the entire exterior with Dutch Boy materials, mixed and applied under the supervision of Claud English, Bonham painting contractor. Harry Bodine, 38 Dutch Boy field man in northern Texas, sent us the picture of the courthouse and of Mr. English a [id his son who, quite logi cally, is also a "Dutch Boy Painter". EOUH FOR 5I by Ma r t in P. Wa i.s u , St. THE first consideration on any swi painting job is, of course, the safety anc of the men doing the work, of the O tenants or occupants of the building pron and of tile general public. And safety por measures become even more important when the job requires scaffolding or swing stag ing. The painting con tractor who is set up to handle large jobs is al ways on the lookout for devices and equipment that will make his work safer and at the same time, that will add some thing to the efficiency of his working crews. Among the numerous items that come under the watchful and anxious eyes of the contractor or foreman are the outrig gers and counterweights that make swing stages practicable on many jobs. It is impossible, of course, to use cornice hooks in some instances and it is also often impractical to anchor the ropes to roof structures -- chimneys, pent houses, water tank supports, etc. In these cases it is customary to 0000-NLI-000019748 Dutclv Boi| Painter. 40 Figure 3 Figure 2 hard rain, causing, at the very least, a lot of inconvenience. It was to over come these troubles, and potentially hazardous situations, that Mr. Joseph Ganz of the J. Ganz Painting Com pany of St. Louis, Missouri, set about designing a type of swing stage anchor that would not only be safer than sand bags but would also have other advan tages such as portability and adapt ability. Mr. Ganz had cast at a foundry, a set of counterweights or anchors, each weighing 90 lbs. and measuring 12" x 12" x 8", with center openings 4" x 4" for inserting the 4x4 outriggers. Fig- ________________________ ------- ure 1 shows one of the anchors in use. Note also the hole in the block through which a bolt can be dropped to keep the anchor from slipping. Figure 2 shows the roof of a building on which a stage is swung, with outriggers supported on horses. It will be noted that these sup ports are needed in this instance be cause of the height of the parapet. The counterweights shown are much more compact and businesslike than the sand bags formerly employed. Another use for these weights is indi cated in Figure 2. The two blocks placed close to the parapet are being used as anchors for the painter's life line, since the roof itself offered no suit able object or support for this rope. Figure 3 shows the front of the building on the roof of which the rig ging and counterweights pictured in Figure 2 are located. It is on jobs like this that Mr. Ganz' cast iron anchors prove their utility. They are also used on structures several stories higher, al though certain ob vious allowances must be made as regards the length of the outriggers and the weight of the counter weights. For ex ample, while a 2c/ x 28" stage, with gua 200 mat a big supp feas defin posi equi one tion. susp be k ing this weig impo men it re deta safet are, 0000-NLI-000019749 1 IF, when we printed the pictures of a couple of new-fangled paint pot hooks in previous issues of this maga zine, we thought we had exhausted the possibilities inherent in a short piece of bent wire, we were sadly mistaken. No doubt the old-time S-shaped hook is still a long way from becoming a collec tor's item--but we wouldn't guarantee it on the basis of recent contributions from numerous painter friends. In the short span of a couple of weeks following the mailing of the last 1938 number of the Dutch Boy Painter magazine we received several ingenious hooks of unorthodox shape. Three of This hook was devised by F. S. these pot hangers are shown here. In Mason of BoiuJbrtlle, Mass. It was the event that you, more or less gentle formed by beAfUnfl a double wire to reader, have an urge to send us a gadget form the usuam|n3loop, then bending that you think others of the craft might the handle en<|| Jin small opposing wish to copy, we suggest that these hooks. Mr. Maoj|| who is 81 years of hooks be studied carefully to make sure age, claims that hit nook "takes up little that yours is different. Otherwise, it is room and, becai&e tie pail handle is se conceivable that many of our readers curely caught in the double end, will might wish to cancel their subscrip not fall into the mint bucket, an occur tions, feeling that they must look for rence that alwajpyjjlls forth consider ward to a steady diet of pot hooks. able profanity." 42 This hook Wj^gtihtjutted by R. H. Anklam of As may be seen in the ijJU|jPati(y|BPus specimen is rather longeljfhan ,aMt hooks. It has the conventional loop at one end and an unconvendCnal pig-tail twist at the pot end. .Ijjrthe nuddle is a finger loop the eiflfct|UtC Ofajjiich was not ex plained in lam's letter. No ward Arkan carrie sion. sists o tread links hooks hooks carry good 0000-NLI-000019750 National Lead Company's staff ofpracticalpaint men will help you solve your painting problems without charge. Address your letter to National Lead Co., Room 2020, in Broadway, New York, N. Y. Please state your problemfully and be sure to place your name and address on your letter. Our reply will reach you promptly by mail. The problems discussed below are printed here because they appear to be of general interest. Space limitations permit the printing of only a few of the problems handled Colorless Finish for Wallboard Question: What sort of finish can I ap ply to a fibre wallboard ceiling that will not change the original color of the surfacef If there is nothing practical for this, and l have to use paint, what sizing should 1 uset Answer: Shellac might be used, but even the palest shellac probably would slightly change the appearance, if not the color, of the wallboard because the fibre board finish is dull and flat and shellac dries with a gloss. On some types of wallboard which are not exces sively absorbent, it is possible to use a very weak glue size, followed by a thin coat of water-white varnish. You might try both the above suggestions. If they do not work and you are forced to use paint in order to make the surface washable, you can get a flat fin ish that you can tint to about the color of the original bare wallboard. In this event, first prime the surface with Dutch Boy wall primer tinted slightly with raw Italian sienna. This primer will cover about 200 square feet per 44 gallon on most types of absorbent wallboard. For the second coat (and any additional coats) mix equal amounts of Dutch Boy white-lead and Dutch Boy flatting oil, tinted with raw Italian sienna to the original wallboard color. A straight brush finish might be all right but a stippled finish should be even better. Ink Stains on Marble Question: I have some ink spots to clean off a marble slab and have tried several re movers without success. Can you tell me how to get the stains off? Answer: If the ink on the marble is of the usual blue-black writing variety, we believe you can clean off the spots with a liberal application of regular ink eradicator, sold by nearly all stationery stores. If the ink is of the carbon type, however, it will be more difficult to re move. Prepare a mixture of soft soap (soap chips softened with hot water will do), pumice stone and household ammonia. Make a thin paste of this, 4&_____________ ------- spread it over the spots and allow it to stand a half hour or so. Then, with a stiff brush and hot water, scrub the paste well into the discoloration. Rinse well, and if the spots are not entirely gone, repeat the treatment. Should some of the gloss of the marble surface be removed, your local monument ' dealer should be able to tell you how to restore it. Loosening Hard Putty Question: In reglazing window sash I usually have difficulty in cleaning out the old hard putty. Is there a special tool made for this workf Answer: If your regular putty knives or chisels don't get the putty out, try one of the triangular-headed gad gets used for opening beer cans. Many painters of our acquaintance find this tool perfectly suited to putty stripping. T canv plac ing pain thro broa vas rolle dry N IOO lead turp mak shou 700 is dr a co pain Painting Canvas Deck Question: What is the best way to paint a new canvas outside porch floor deck f This floor is over a varnished pine ceiling and must be watertight. Answer: In order to insure a water tight deck, you must, of course, start with the floor on which the canvas is laid. If the floor is new wood, give it a priming coat based on 100 lbs. Dutch Boy soft paste white-lead, 4 gals, raw linseed oil, gals, turpentine and 1 pt. drier. After this primer has dried hard, apply a heavy white-lead paint based on 100 lbs. of white-lead and 2/ gals, boiled linseedoil. While this paint coat is still wet the canvas may be laid. Qu an in wall tome place a blu have areas place this any r A equa there those ly if prec know chan Dulcli Boi| PointerI causes darkening. If your customer does not want the interior repainted at this time, ask her or him to leave the pictures off the walls for a while, say a month or six weeks, and we believe you will find that the formerly unexposed areas will have returned to about the shade of the surrounding walls. Generally speaking, the flatter the finish on interior walls, the less noticeable will be the changes in color that you observed. Also, such changes are less discernible on medium buffs than they are on greens, blues, pinks and grays. To help head off complaints of this nature in the future, use flat paint made by mixing Dutch Boy white-lead and Dutch Boy Lead Mixing Oil and suggest colors that are not apt to darken much if used in dark places. Oil Colors or Japan Colors Question: What is the difference between colors-in-oil and colors-in-japan f Answer: Oil colors are tinting pig ments that are ground in pure raw lin seed oil alone or in pure raw linseed oil with a little turpentine added. Japan colors are ground in japan drier. Oil colors are generally used by painters for all ordinary house painting purposes. Japan colors dry faster than oil colors; hence are usually employed when a straight color finish is wanted--as in sign painting, lettering on glass, etc. Japan colors are also frequently used in tinting enamels because the japan vehicle is more compatible with the ve hicle that is ordinarily used in enamels. 46 1 1 1 11 CQ bsTJ * w 3V S-s**Jao s u 3-5 s-S's-ai sl-sg* 0+/*-S i"aou 3i"Hh> MU0 "s a . 1 1 1 1 1 1 1 Q o & ^ aV 3 V o .2 xv E"" 3 MUV Vh mT h *v> .2 3-g Mo - o oZ cp,E jo r-, ,,U0 u *,, 5 2 ".2* w 2 Ls C|Q OM n.uu 3 3I 4*5>.C2 cJ'S 3 S2Wan5 ,6ep>'osv*2uM3Jw.oN 1 W 5! n i/i >gu2 uN-2g fig *s* S M s ifsj'3 H E >. ow O ot s . O A.Sj*J S'?SSS> s' . m E: CQ to u ut 3 O oK tn Pi C g* C "g * :B*C u M 3 S-S-8 CQ CQ S2CU Sfc I\ H`S'^a5 j- oa A> u E m h Kw --A bfi ^ >i S-f? M CQ m;&3 w N H # or. U Q M vo, O g-O CB A J'g 2 X > ft.2,2 R WH 3a Sp. h HH-S iO. I 0000-NLI-000019751 h id in g //, /Ima g a z i n e B? UJ-"TCH b d y uof' tU PUBP0SE JrHLfi* .Vf`itTFTEPAL6ETEAD INCREASED WHITENESS for whiter whites and cleaner tints ... BETTER BODY for improved paint-making qualities... DENSER HIDING for more solid-looking paint jobs - three reasons why DUTCH BOY is better than ever. DUTCH BOY WHITE-LEAD i* ii' ' 1 ; I " ' ' ' . . . ' <* * ^ ZSZ,6I0000-nN-0000 A -mau do in a pinch / DUTCH BOV FRUITER Volume 32 1939 Published bi-monthly by National Lead Company t Room 2 N. Y.,in the interest of better painting. Mailed without char Saf et y p in s , painters' caps and raw potatoes may take the places of buttons, strainers and corks--on occasion. But when it comes to paint, nothing can take the place of whitelead. For brushing ease, breadth of spread, durability and all-around usefulness, white-lead is in a class by itself. And there's no need to look for substi tutes for Dutch Boy white-lead. Wherever there are painters who know good paint -- and that's just about everywhere -- you'll find this package of paint value F H R LERDS 11E SINCE the organization of the Fed eral Housing Administration its t Mod (FHA) under the National Housing Th Act (NHA) of 1934, thousands of items home owners have modernized their est in homes. Practically all branches of the vario building trades have benefited--they nishe did the work. Practically all dealers in ful w building materials have benefited--they be a sold the goods. Practically all manu store facturers of building materials have deale benefited--they made the goods. (3) Modernization means bringing up- creas to-date. And since paint plays a promi (4) nent part in many modernization proj pape ects, painting con tractors and paint HI.FHR iim t .I dealers have felt the influence of the FHA's Better Housing Cam paign right from its beginning. Now the FHA has launched a s u m m e r -1 o n g drive to stimulate home moderniza tion. This revival of the earlier cam iMmmmanoMiriKtiV1 mKfmoBOiMnLm-du ii KuKnwHIoUui-i"...-- __ _ __ iwM*RmfpNhaoCiioRiimnuRiUiiBuiRinCDiuoPopttufaimwmzEootr o ue IHIIIUUUUIUU11,1! >* iffiPROViCtmiKFiHBALtmMUrRuCmBMIDuRinnSH-fit-tfrtmiMittili-rMufMnRwRfIiHimft paign is using for Dealer H'imloiu Sign--3 0000-NLI-000019753 1 BTJQEfflPHJB you* >rt A'hv Window Streamers Top piece 73" x 16" Side pieces 16" x 4$" Corner seals s6" x 16" 2 "Miracles of Modernization", is being released to motion picture houses. Spe cial posters are being supplied to the 10,000 lending agencies that are co operating with the FHA. The painting contractor who has an FHA insured partial payment plan to offer his customers is in position to se cure many jobs that would not come his way otherwise. The Dutch Boy Easy Payment Plan, in which the financing is done by the First Bancredit Corporation, is recommended to all users of Dutch Boy white-lead. Fea tures of the Dutch Boy Plan are: Pay ment in full on completion of the job; low interest rates; no down payment; repayment periods ranging up to 36 months; no charge for credit reports on accepted jobs. And because the First Bancredit Corporation has numerous branch offices, loan applications are handled promptly. To refresh the memories of those who may have forgotten some of the facts, it will be recalled that, under the National Housing Act, the FHA was given the job of stimulating employ ment in the construction industry through a Better Housing Campaign, a movement to encourage owners of residential, business and other proper ties to build, rebuild and modernize. The encouragement was based chief ly on bringing to the construction field a merchandising device that heretofore had been used successfully in other lines--the installment payment idea. The FHA devised a plan for insuring loans made by accredited private lend- ing companies. It is this loan insurance feature that has made possible the flow of capital into the construction field necessary for partial payment financing on a large scale. UnderTitle I of the National Hous ing Act, the FHA makes no loans--it insures loans made for modernization purposes by private lending agencies. This insurance is limited by law to 20% of the total sum loaned by any one agency for modernization purposes. Looking back over the past five years, nearly everyone agrees that the FHA has, by popularizing the pay-outof-income idea in the building field, brought together thousands of buyers and sellers who, under a spot-cash sys tem, would have been unable to do any business at all. Naturally those paint ing contractors and paint dealers who have cooperated closely with the Better Housing Campaign have shared propor tionately in the business thus developed. With this new summer campaign get ting under way in earnest, painting con tractors and paint dealers should need no urging to tie up with it promptly. Painters who want the facts about the Dutch Boy Easy Payment Plan can get them by writing the editor of this mag azine. Dealers who will use the win dow display pieces and leaflets de scribed above should send their requests right away to FHA, 1001 Vermont Avenue, N.W., Washington, D. C., or to the nearest FHA field office. Just ask for "FHA free dealer helps men tioned in the Dutch Boy Painter maga zine", stating size of store window. 0000-NLI-000019754 0000-NLI-000019755 111ADIMG UP // WITH STENCILS grew before. Of course, it's all in the know-how. The merchant we men tioned didn't grab the customer by the ANY properly estimated and ef ficiently done paint job will net seat of his pants and hoist him over to the higher priced goods. Nosiree! He the painter a profit. That's truesuggested to the customer that the one whether the job consists of painting the dollar article was all right for some pur back fence for the town tight-wad or of poses and that he had customers who decorating a mansion for the man who insisted on paying only that amount. just struck oil. But it takes a lot of "But," the salesman continued, "let me "back fence" or plain painting jobs to show you a much better value. Just equal the profit that can be expected on step over to this counter, please. Now a job that allows the painter to use his here's a garment that is guaranteed not head as well as his hands. to shrink, no matter how often it's Once a painter settles into the rut of washed. It won't fade. The buttons strictly competitive-price jobs, it's a are sewed on to stay on. The collar and pretty tough proposition to get out. cuffs need no starching and they won't And often the rut gets so deep, the wilt. At only two dollars, this shirt is painter has to reach up to touch bottom. a real value." And so on. The way to get out of the rut is to If this merchant were selling paint "trade up". That's a term often used jobs, he'd use just about the same tactics by retail merchants. When a man when he called on Mrs. Home Owner comes into the store and starts to look to see about "doing over a couple of for a dollar shirt, the merchant gently rooms." That is, the merchant would eases him over to the dollar-and-a-half use the same trading up tactics if he or two-dollar counter--and proceeds to could offer the lady a job of decorating sell the customer a higher grade, and that, even though it cost him little more higher priced article. to produce, would look like a lot more Now, when it comes to painting, it when completed. isn't especially difficult to make two Assuming that the ambitious painter dollars of profit grow where but one wants to turn his back on the type of 54 jobs that develop into "I'll do it for less them than he does" scrambles, what is a diffi simple procedure? The answer is: Sug of w gest stencils. Do it by showing shop- sten made sample panels. Demonstrate to P the housewife precisely what you can proo do, to turn a "so-so" room into one that ers' friends will admire--and want to copy. men It's in selling like this, trading up cent like this, that the real profits lie. It's mos no trick at all to get good prices for deco jobs that really give the customer some sten thing more than she or he visualized repr before the painter arrived. Make 'em of st want something more than everyday onst wall work and they'll pay for it. the e Stencils, admittedly, are old stuff. featu But so are paint, paper and calcimine. It w The stencil method of wall decoration easy probably is as old as the painting trade, adap but it has enjoyed popularity in the tion past, it enjoys its present vogue, and it may will enjoy popularity in the future, for Th several reasons. One reason is the clea adaptability of stencils, both as to de easil sign and placement on wall surfaces. Figu Another reason Figure J is that stencils cost little and are available everywhere. Still another reason is that no especial skill is needed to use Figure 2 0000-NLI-000019756 1 tern, as in some of the others, the variations are obtained merely by reversing the stencil. Figure 3 illustrates what can be done with Figure 4. alternate re versals of the stencil, using light and dark colors. A novel use of the leaf design is shown in Figure 4. This "palm tree" effect, which may be used in cocktail lounges, restaurants, taverns, etc., is secured by repeatedly transferring the stencil in light and dark tints of one color, to form the crown of a palm tree. The tree "trunk" is painted on the wall free-hand. Figure 5 shows a treatment obtained in somewhat the same manner as the "palm tree" but used along the base of a wall or at the top of a dado. Figure 6 offers a suggestion for in- Figure 5 dividualizing a decorative treatment. This monogram design--initials and leaves--is particularly appropriate for use as a center wall motif in a bath room niche, or it may be used in a smaller size over towel racks. To show further the versatility of the leaf design, note the four effects in dicated in Figure 7. The pattern in the lower right corner was transferred full strength with a stencil brush in the usual manner. The pattern above it was also applied in the customary way but, before the paint set, parts of the design were wiped lightly with a rag, giving a shaded appearance to the leaf. The pattern at the lower left shows a deep tint at the base of the leaf design, grow ing lighter toward the small end. Above this is shown a fourth method of handling the stencil color. In this in stance, the stencil brush was lightly tapped on the design, thus transferring only a small amount of color. On a previous page it was said that stencilling required no particular skill. And that's true. However, it does take some practice--in the shop on wall board samples, preferably -- to get clean, sharp outlines. The stencils themselves must have been carefully cut by the manufacturer, the paint must be of tbe right consistency and ingredients, the stencil must be attached or held firmly to the wall, the stencil brush must be of suitable shape and quality, the brush should carry a minimum of paint and should be used with a tamp ing stroke, and the stencil must be lifted off the wall carefully without its 0-39 Ancient Shlpt >: k ? ?. F-39 Chrysanthemums 58 S-39 Bottles & Glasses C-39 Star & Rope Border B-39 Leaf Design sliding over the wet transferred design. And, in reversing the pattern, the sten cil must be wiped clean before the next transfer. For ground coats on stencil jobs, and for all interior wall work for that mat ter, there is nothing better than Dutch Boy white-lead mixed with an equal volume of Dutch Boy Lead Mixing Oil. This paint, which may be easily tinted with Dutch Boy colors in oil, works nicely under the brush, covers well and spreads far. It sets up at a rate that makes it easy to avoid laps, while taking sufficient care to brush out the paint properly. The film dries with a practically glossless finish and one that can be washed repeatedly by the housewife without damage to the finish. Stencil colors properly applied to this white-lead ground coat get a good anchorage and do not sag and run. For the. stencil paint, merely add to any given quantity of Dutch Boy color, half as much Dutch Boy Lead Mixing Oil or flatting oil by volume. If the straight color is too dark or strong, add Dutch Boy white-lead until the right tint is reached. This may require slight ly more Lead Mixing Oil or flatting oil to compensate for the added white pigment. So far as brushes are concerned, most paint dealers handle the two or three types that are generally used for stencil work. The regular short-bristle stencil brush and the hog bristle glue brush are the most popular types. To hold the stencil against the wall, some painters use push-pins or thumb Fig tac tap mea pap tha out low ste A arti sto doe As frie tere ste tion pag for Na 111 Fig  FTV ?^AWO^ SIX-' iK i jj&rtcmcAts ^ <i E" c$y 33"?> ' ?KHe RICHMOND GLASS s h o p | The _ _____...__VI windo-*8.1 paulin :r. fheC?oP^'sugg- one r\cH S fir \ * t'#' e* L*K *'* 1-"> ! ' "T 37h MuiV>eIIXdSHo'ue"t' --s JSj SSSJr 4SjfS WINDOWS !S STf jT'SsRESyBi m3 "'ioh all 'he e.` s`o'5!sSi gn FK ??3risol Dnwh Boy "itW W1A/! Lo t s o f s h e l l p h o t o s o p d u sNr m BY d u t c h b o y d is t r ib u t o r s A COUPLE PAGES TO RUN 'e a 1 ON / WHERE S THAT PAPER ST ~ 0 0 0 l9 When it comes to exposing Dutch Boy to the public gaee, Henry G.( Garretts and Sons, 813 State Street, Quincy, Illinois, go all the way. They have been in the paint business tong enough (since 1868) to know that painter* are inlereeted in quality and lota of it. They get it here. _ tnce*. ft* wmw^mMs: CO ^815# jfp*S'!, % `*LO I 0000-NLI-000019759 retains its popularity in this stream lined, high speed era. The other photograph gives you an idea of the arrangement and carrying capacity of the paint shop on wheels. This is really the business end of the trailer. The shelf with the brush on it slides in and out, as necessary, provid ing a table on which mixing and tint ing are done. A set of three drawers is TRAILER-SHOP suspended from the shelf, the picture showing the top (brush) drawer open. Ordinarily all unopened packages, case THERE are lots of trailers on the highways these days but it's a goods, drop cloths, etc., are carried in the front end of the trailer, which also pretty safe bet that you won't run intsoerves as a dressing room for Mr. many, literally or figuratively, like the Rechnitzer. The entrance door to the one built and operated by Harvey dressing room is located in the right Rechnitzer, enterprising painting con (curb) side of the trailer. tractor of Escondido, California. The All in all, this job is a dandy. As a photo below shows Mr. Rechnitzer and matter of fact, it won a prize in last his portable paint shop. Note especially fall's Grape Day Parade, sponsored by the streamlined construction---even the the City of Escondido. ladder brackets on top of the trailer are Mr. Rechnitzer uses what little spare streamlined. And, of course, you notice time he has in woodworking. From the Dutch Boy trade-mark signs prom ironwood found in the nearby desert, he inently displayed. Just additional evi makes nut bowls, cookie jars and other dence that the paint that was most pieces that are useful as well as orna popular in the slow-movingox-cartdays mental. QXrginia. C^Qafiii LYNCHBURG, V JT IS difficult indeed, to conceive a higher purpose for paint than that of beautifying, protecting and preserving institutions devoted to the treatment and rehabilitation of humankind. In a man ner of speaking, paint does for the hospi tal what the hospital does for humanity --adds life to its years and years to its life. And it is with a special pride that Dutch Boy looks at its record of long and faithful service on many of the country's outstanding hospitals. A job of particular interest is the Vir ginia Baptist Hospital, Lynchburg, Vir ginia. The architect, Mr. Stanhope Johnson, and the painting contractor, Mr. W. T. Hancock (photo at right), knowing that top performance comes only from top quality merchandise, se lected Dutch Boy materials for the re painting of the hospital. The work required about a ton of Dutch Boy white-lead, furnished by the BarkerJennings Hardware Co. of Lynchburg. It eff of Ph Co da bee yea do Do IT'S a mighty comforting feeling to know that in showing your prefer ence for a certain product you have the assurance that comes from experience in its use and also the backing offered by the entire industry that makes the product. That's why white-lead paint ers and white-lead dealers have always shown so much interest in the long sus tained Dutch Boy national advertising and are showing increasing interest in the Lead Industries white-lead cam paign that began just a short time ago. For reasons too numerous to men tion, white-lead has been the Number One paint material ever since house painting became a recognized trade. This isn't to say that white-lead today is the same as it was in the early days, however. Then the painter had to mix the dry white-lead with oil and spend laborious hours getting his paint ready. Now his white-lead comes to him in a soft paste form that, having been thor oughly mixed with oil in powerful mills * $ at the factory, needs merely to be thinned with more oil to make it paint. Thus today's painters and paint dealers have even more reason than their fore bears to use and to sell white-lead, what with a vastly improved product and the support of strong, consistent national advertising. In practically every issue of this magazine for a good many years, the current Dutch Boy national magazine page, necessarily in reduced size, has appeared. Here, at the left of this "spread", are shown, in greatly reduced size, two recent page "ads" in the Lead Industries campaign. American painters and paint dealers will also be interested in what's being done in other parts of the world to con firm the faith of those who buy, sell, use nat hea for lici Thr circ Asi whi ton und bili pro bei I and dis sign ver of par Ahe Yo wit a vo 4lW*TSIN$litOW 0000-NLI-000019760 wmn i 64 0000-NLI-000019761 JUDGING by fashion notes, illus trations and "ads" in recent news be the first time such things have hap pened. Perhaps you will recall the papers, magazines and show windows, Camel cigarette advertisements of six the country has gone Dutch Boy in no or seven years ago. The attractive uncertain style (pun). To trace any young lady who appeared in the "ads" fad or fashion right back to its source wore a very fetching chapeau (that's is, of course, about as hard as trying to "hat" to youse guys who forgot all the find out who ate the first oyster. But French you learned twenty-odd years the Dutch Boy's home folks, tossing ago from Madelon), and before long aside all modesty, like to harbor a faint all the milliners from Helena to Hali suspicion that perhaps the widespread fax were busy selling "Camel Hats". Dutch Boy advertising put some bees So, no matter whether you credit our in the bonnets of the designing profes Dutch Boy with starting the ball roll sion. The style-setters couldn't have ing or merely giving it a nudge with his selected a more popular motif or model. wooden shoes, look at the above repro Dutch Boy has set the pace in home ductions of a few typical "ads" that ap decoration and house preservation for peared in the newspapers--then hide lo, these many years. this magazine so the little lady won't And should some fashion Sherlock see this page. Otherwise she'll think Holmes discover that Dutch Boy ad We've started a series of fashion articles vertising was, in a measure, responsible and you'll be lucky to get your bands for the Dutch Boy vogue, it would not on future copies. 66 THERE'S -HOT UnDER TH PHOTOGRAPHS of Dutch Boy jobs are nothing new'. We get hundreds every year. And we're glad to have them. But when a recent day's mail brought the photos shown on this page, we got out a mental blue pencil and cor rected the statement that every editor believes without reservation. There is something new under the sun--a painting contractor who has a flying photographer take aerial photos of his Dutch Boy jobs. The air-minded contractor is Clair Eckman of Strasburg, Pa. The jobs shown are groups of farm buildings located near Strasburg and owned by (A) Emanuel Ranck, (B) Mrs. John C. Rohrer, and (C) Milton Rohrer. These jobs required about four and a half tons of Dutch Boy white-lead. ru nu job of pic ma fro silo etc is Ha go is Jo ou & 0000-NLI-000019762 National Lead Company's stajjf ofpracticalpaint men will help you solve yourpainting problems without charge. Address your letter to National Lead Co., Room 2020, in Broadway, New York, N. Y. Please state your -problem fully and be sure to place your name and address on your letter. Our reply will reach you promptly by mail The problems discussed below are printed here because they appear to be of general interest. Space limitations permit the printing of only a few of the problems handled Finish for Red Cedar IVoodivork Question: What is a good method of fin ishing red cedar interior woodwork so that the wood will show its natural grain and colort Ansiver: One way to get the sort of finish you want is to apply a good quality pale paste wood filler to the work, allow it to partly set, then rub across the grain with rags or burlap to remove the excess filler from the woodwork. Then, after the filler has completely dried, apply a coat of very thin shellac. After the shellac has hardened the woodwork may be waxed and rubbed as per directions on the paste wax container. Another popular finish is produced as follows: Use pale paste filler on the cedar, and rub off the excess, as ex plained above. When the filler is dry and hard, give the work a coat of good furniture varnish. After drying, sand down with double O sandpaper and wipe clean. Then put on a coat of high 68 grade rubbing varnish. This coat, when dry, should be rubbed with fine pow dered pumice stone made into a paste with water. Do the rubbing with a pad of cheesecloth. After rinsing the work and allowing it to dry thoroughly, ap ply a finishing coat of the same rubbing varnish and rub down with powdered pumice stone mixed with crude oil or some other non-drying oil, using a felt pad for the rubbing. A final polish with rotten stone and crude oil should leave the woodwork with a thoroughly satisfactory finish. Paint for Lavatory Question: One of my store owner cus tomers wants me to paint the walls of the store lavatory with some kind of finish that will be hard to write on. Can you suggest somethmgf Answer: Lavatory artists and poets, if they really are determined to prove the old saying, "Fools' pictures and traces are often found in public places", will find a way to mark on any surface. However, a "sand-finish" is often used on toilet and washroom walls, the sand having been blown or sprayed on the wet finish coat. An even more effective drawing deterrent is ground cork, which is applied to the tacky finish coat in the same manner as sand. Cork will break pencil points faster than authors and artists can sharpen them.* I Mixing a Dark Brown Paint Question: A year ago l painted a frame dwelling a dark brown. Now the color is a very deep gray To obtain the brown color I mixed red-lead with lampblack. It looks to me as though the red has entirely "faded'' out, leaving just the black. The owner now wants the place painted again and he wants it dark brown--a color that will not act like the other one did. Should 1 mix the paint with a white-lead baset Answer: The "fading" or changing of color of the brown paint apparently was due, not to the quality of the ma terials used but was, instead, due to their characteristics. Red-lead is not a tinting pigment. It is primarily a primer and body coater for metal work because of its rust preventive qualities. A prop erly tinted white-lead paint is used over the red-lead, chiefly for the sake of ap pearance, because a straight red-lead finish coat, exposed to the action of sun light and weathering, gradually loses its red color and assumes a grayish cast. In other words, the surface of the red-lead (oxide) gradually changes to white-lead (carbonate). This loss of color does not, however, mean any loss in protective ability. In your case, the lam lead .W quir base mix and brow bur red deep chan Pa Q mod trim The bad sand gave spec job, own anot othe will claim cial All your A why satis on w trou des meth you pain neve 0000-NLI-000019763 gumwood, either new work or old work that, as in your case, was properly cleaned and sanded, required an "oil treatment" before paint was applied. If your paint was mixed according to the recommended formulas, both as to kind and quantity of ingredients, if the paint was properly applied and if suf ficient time elapsed between coats, we don't know what else you could have done to satisfy the owner. Outside Flat Paint Question: I am about to start work on a frame house on which the old paint is crack ing and peeling. The owner wants a white job and wants it to have a flat finish. What are your suggestions f Answer? In the first place, we as sume that you are going to burn and scrape off all the old failing paint. This will give you a bare wood surface to work on. For the first coat mix your paint as follows: ioo lbs. Dutch Boy white-lead 4 gals. Dutch Boy raw linseed oil gals, pure turpentine i pt. Dutch Boy liquid drier After this primer is dry and hard, put on a body coat consisting of ioo lbs. Dutch Boy white-lead i'/2 gals. Dutch Boy raw linseed oil il4 gals, pure turpentine i pt. Dutch Boy liquid drier The finish coat should consist of equal volumes of Dutch Boy whitelead and Dutch Boy Lead Mixing Oil -- too lbs. of white-lead and 3% gals, of Lead Mixing Oil. This will give you a practically glossless finish that should wear as well as the usual final gloss coat and one that will be easy to paint over when it comes time for re painting. 70 fcl4.A* (T A'HOMTLTIHLRIUMII,SM>ai la*M*Vn lLa* IMMSC*l si'Jl' 3tia . 1% t'| ?s - S ii UltWMk TartaSiu MIMM HMT.M DUTCH BOY "LEAD ss Mis y HITS NEW HIGH fJ IN PAINT VALUE ii 1" Recent Improvements Make '& Dutch Boy Better Than Ever ai :s SLj The big news in the paint line these days centers on Dutch Boy WhiteLead. This time-honored paint pig ment is now whiter than ever, has more body than ever, hides better than ever. Dutch Boy White-Lead has always been considered tops in quality, brushability, adaptability and economy. Now, with its stepped-up Whiteness, Body and Hiding, Dutch Boy clearly is a bigger paint value than ever. It's "preferred stock" in paint shops. ti*r t miUDbIi I i(a Ht|l! Low darkl UM r* ** "s m I. SS 5* JT*; IUSiM.tr Mi'llTc* l*S US c-- " *-- Si a.to OU (IM ' ,'A fttlKWrfi.-- 3 ..*. *ft *5 MJ AU.to, p (to id L ** All,to !.' *4 (> ' *1S u3 Allp.-CtolM Ul( MM' **S * sr ii. .531**8 >5| ' i III IS :u 11.& ! !f a SI- IB aJSs&fer.t. l!S AMMMm.-BI<Jfa.ICl CtMS**^Mly..i II*IIVV III ML. .U( LMMM i* am Mma. rruai IIM1II1* IHMlI \ I1M1l1s IIMMIM k Sk k !j >$ Ss Wa a* m. , IMt 1,3_00 H.sI Ms4iMsiFsr rif-aj .sjm44tP***I;;!I| aa Af.k s w s s **,a3 ,r* jpft*: *ft A* iSs: i.23 Ei;:,5* .Uwii*nIS5*. i i* IMm*tf am am aAMm *aA > j; if* "2 j ij . U* Ms MS III 3ft UUllJAIIMIt Maaaaaia HMan CC frt ACiW.<>24imi>A(|*U|<I MIUMf MS MS IIUU IlUa t i1 4MM IIf iwft IM* II*' It*J, A. ll|l'i AMT_A___I_.H..i a a ean Ak ara1: y as nr.'.-.-- r E?e?* lS`?*4S| ?w0m$ *H 4m>hia. nit a js * - K a s ii *i iij t| Mi N|->!t R H *>. 9 M HAr IO Cl It) Mil HU MS >2 M M >VA.....| c u u3 is* i MMlS&SKit cSrlfiLrd./':iiL'mig.;i 8 U NU DAlnr Pil Ml I H.l tel P ** Ain. IiVvHKKMmM tODubM*IMPaWmlan(*I>I*" i B-p' _Nil Lab* M Ml I- *g4 `4 *' r'1kH* M* Mai PIibvMl a i < ,>145 ats: ^ 111. gyti.-.V. Siat iiL, 23 S.g&Sf "`ii > "nJfitl11i*f* uuT1 ~* i1| *iw8J Z. p *:*.!3 njs6arf^.r*^... I !is r$s ' _ ! I,A t PM H ' P t sa ss s i ST a , al* USCALlP PA1"0 i I* ClUMH CAT* *`S ... 'a )tK#4'-!.* "SM ' l* US W(- S I* ivy rS3M. si;! A ;i liPlKS-tll S ton1? aJr liaftsP'i.cCSM."1*"4 i* a*3 a *a3*t 3> ".3 1 3 t*Sl*.*S."*CV/v&V' a Jfaiss'Ilir13 3-1if ... .!?& P S|p*`,f5rft #: J H'| r* * at i IS S TimCmIm rlllllW IM M - U M US U 5 us ** us ** MS 4S *H | MM** UISS *lV1. CCaamm s s stf.7 y ro'lpE?3?S Ms k'lMlA DfBA ` s 'tlt5 a s a4IMM MITSS IIII** JJr . Vv* ''' ft I .i *** "* 4*K avta^Uu L^tl ii ii tliv.vw* 'y s* tHv Prrwil>lmlnCI*nn . r**- M 8ft MS c=! U S B8s;s~it*ISPPkB-Ui.I C*<. ftT1l Sfa8i5J.Si1 ^IsSaHr.i"' st4 I Pfcil* a.* Tl . Im iT* n'eriil'c. f4;4n,si? -s .**i*: 1 ajar - j'fessfsastJS.S.ijta SRllrt.rSk___. . *M '* s I* Cans Pa.It.A* Pill CM.AAli.l *II<Ml*MU U'' "_ _ *a- aa p": iKniVftSc' ,i1sr* Pai ?;,1!* '*r s m 'A Is t^Ca/ilM'Wr|i,il . MS IISCwli. H*i III MT J>ATTOK.I . MS M-1 MS 1 i%3` * JlKrOTrirf 3 ^3? ft <i_.ll' Pr*MM A a *4 MlI UK* ltIV UTS - B 1* h h ii.I'Ijs P-A^J-rfpjtii1.2* 2* r*s m ra,|i.. I r4iESeas U*4V*K rrailSI us H US J*LS7 J a ,r .r* .r*i t s il*3 H.aAIA* C* I !>S IIS Its J I r ^Vmim. 'it H Pi M* " gjtt'k.'ix it: lift;.* r%: MAGAZINE OOOO-NLI-OOOO! 9764 Give the bouse you love the best protection you can affordl Lning io home of four own U one of life's richest experiences. Ai the yean glide by, you find yourself thinking of that home m an old friend -- a loyal friend tot whom "the best is none too good." In paint [lucky for you) the best is also the cheapest in the long run. By farthe cheapest T Actually, you can use a famous, top-quality paint lilce Dutch Boy and pay lest in tbe end than for some unknown, low-grade paint. How Dutch Boy taim money it shown by the photographs on the right. Notice how the low-grade paint has cracked and scaled. Such a surface cannot be repainted until the old paint has been burned and soaped off. That costa money. So doea the extra coat--[he new priming coat--which will be necesaary. Now look at tbe Dutch Boy job. Still in good con dition. Thu long-lasting paint docs not enck and scale. Instead it wears down slowly by gradual chalk ing. This leaves a smooch unbroken sumce--sn ideal foundation for new paint. Your painting contractor it sn expert at making old color. Tbe paint will be mixed from Dutch Boy White-Lead to meet your special requirements and noted to the exact color you ask for. N* tmt buus fotmt like m fnirnUr. Be mn expert buimn t buyer. Just send in the coupoon below. You'll receive a free copi y booklet, "So You're Going to Paint." Tells thing you need to ki how to style your bouse with a smart new color scheme, how to select the right paint and the right painter. Pifty-rwo il lustration* in color. You'll also receive in formation on the Dutch Boy Easy Paymeat Plan foe those who wish to pey foe their painting in installments. Write nearest bnnch,Dept.)l9> IQW-GlADi PAINT Dutch Boy advertisements in The Saturday Evening Post, Colliers, Time, American Home, and Better Homes and Gardens magazines feature homes that have been styled with paint Clip and save the "ads" as they appear ... you can use them in your selling 4 DUTCH BOV PRIliTER Volume 32 1939 Published bi-monthly by National Lead Company, Room N. Y.,in the interest of better painting. Mailed without cha "Whet Do 1/ou Kno mo is t u r e m WATER is undoubtedly a very fine article to build bridges over, trou jobs to sail boats on and to catch fish in, bbuota it's a mighty poor material to build a wo paint film on, in or over. In speaking of and water we mean, of course, moisture in enc both the liquid and vapor forms. mo A glance at the table of contents of blis practically any paint magazine, any the where, any time, would reveal articles larg headed something like this--"Moisture and -- Paint Enemy No. i" or "Paint and T Water Don't Mix." A study of the form mail received regularly by our Techni vap cal Paint Service would prove that the The greatest single cause of paint troubles is "air ITO, in one form or another. The jobs the studied by our field men, in running --b down paint difficulties, indicate that sinc moisture is the culprit in the majority read of cases. aga So paint vs moisture is an old, yet film always new, story. And painters gen war erally, though they know that moisture A causes many of their headaches, are fre to u quently at a loss as to the methods of not identifying and eliminating the source sons of the moisture that brings on their the 0 0 0 0 -N L I-0 0 0 0 19765 0000-NLI-000019766 painter's detective abilities come into play. On new work the commonest moisture source is wet plaster inside the structure or damp sidewalls forming the building. Here, of course, there can be no paint-blister evidence of moisture because no paint has yet been applied. It is in cases of this type--new work-- as well as in many other instances, that the "moisture meter" or "moisture gauge" can be of real help both in con vincing the home owner that the build ing isn't ready for paint and in justify ing the painter's stand in asking a post ponement of the job. These "moisture detectors," some types of which are shown on these pages, indicate the presence of moisture in the surface tested and also show the percentage of moisture at the time and in the area of the test. In other words, these instruments act much as does a fever thermometer which will show whether the patient has a "tempera ture" and, if so, how many degrees it is above normal. The gauges or meters operate on the general principle that a wet "short" between the meter ter minals will offer less resistance to the passage of electric current than will a dry connection. Easily read dials on the instruments give the investigator the information he is after. It isn't to be expected that every painter equip himself with a moisture detector. These gauges are not as cheap as good brushes. The least expensive model that we've used sells for around $20 and other types range up to triple that figure. It is conceivable, however, that an investment of this sort would pay dividends to many a large contrac tor. In the eyes of a disgruntled prop erty owner, there is something mighty convincing and businesslike about the use of this instrument when it is em ployed on a job that has failed or is like ly to fail because of moisture-trouble. The difference between new jobs on which moisture difficulties may occur 76 after painting and old jobs on which blistering has appeared is one that is all in the next painter's favor. That is, he has some factual evidence to work on, in order to trace the trouble. He may find that the blistering is localized, which would indicate a leak above or near the areas where the paint failed. A close inspection of joints and flash ings will usually reveal the cracks through which moisture gains admit tance. If these openings are closed and the affected areas cleaned of paint and allowed to dry out thoroughly, future blistering may be avoided. Moisture that gets behind the paint film and that cannot be blamed on de fective building construction, is gener ally harder to trace to its source. Where there is no apparent reason to suspect exterior leaks, the moisture may be due to vapors manufactured within the rooms of the structure or within the air spaces in the walls themselves. Some of the factors which may lead to moisture condensation behind the paint film are: (a) The greater absorbency or por osity of some modern plaster bases and sheathing materials as compared with older materials that were less absorbent. ( hum for wea (c cons wea whic per orati high circu plant to op merl (d desig h j ifS i! ,' : 3'c,.v,- 1 *- .''h.i-I I - .. : j>. 0000-NLI-000019767 Dutcli Hoi| Pointer.----------------------- ___________________________ and basement space, hallways, and even partial or complete elimination of base ments, thereby cutting down the cubic content per person and bringing about higher humidification by the evapora tion due to occupancy. (e) More general use of shower baths and a more plentiful supply of hot water, so that the evaporation per occu pant has probably increased. Now, all of these factors are, in themselves, desirable things so far as the home owner is concerned: But they do add to the moisture problem and may put an impossible burden on the painting contractor who, unsuspectingly, prom ises the owner a good, lasting paint job. The above factors affecting humidity are described in some detail so that the painter, who certainly cannot alter the living habits of his patrons, can at least offer some plausible reasons when asked to explain blistering that cannot be traced to leaks or faulty construction. The solution to the problem of keep ing moisture due to excess humidity within the house, out of the hollow spaces in the exterior walls is not sim ple. It consists of installing moisture barriers in the air spaces in the walls and providing sufficient ventilation to permit evaporation of the pent-up mois ture before it can condense behind the paint coating. If the painter suspects that moisture in the sidewalls is the cause of paint troubles, he will do well to suggest to the home owner that pieces of siding be BERKELEY'S WESTERN WEEK To celebrate Berkeley's Western Week, as prelude to the opening of the Golden Gate International Exposition, the Dutch Boy Painter and his folks went native in no uncertain fashion. The spirit of the occasion extended even to window dis plays. This one shows a mammoth sombrero ringed round with Dutch Boys whose hats were made for bigger, though not wiser, heads. The other photo gives you an idea of how the personnel of Dutch Boy's San Francisco branch dressed for the occasion. &___________________________ ---------- removed in the affected areas. With the siding removed, actual water or water stains may be found on the inside of the siding and on the sheathing paper. Here, too, a moisture gauge can well be used, to prove that the excess moisture in the wood caused the blistering of the paint. Normally dry wood contains io to 15% of moisture. Wood that con tains 20 to 30% of moisture generally carries cracked and blistering paint as evidence of its large moisture content. So far as the paint itself is con cerned, there is no practical paint mix ture or method of application that will prevent blistering, should moisture con ditions reach the point of causing a paint failure. Paint mixed with a high ratio of pigment to linseed oil is more resistant to blistering and, if it does blis ter, forms fewer though larger blisters than centag Fores that t sistan and lin consis prope norma All job th sinecu think painte he rea by de applyi the ma fall he will bl doesn' pmm THE RR WHEN you were young the chances are you were often re out its though minded by grown-ups that "little btohyes he should be seen and not heard." And also why it when you were young, the chances are spicuou that the radiators in your house and The in your neighbor's homes were treated as inte as though they should be seen, as well against as "felt." which A radiator is a mighty handy article the wa on a cold, wintry day and the family are ofte is perfectly willing to overlook its awk be pain wardness and prominence as it sends tainly 0000-NLI-00001976,8 his radiator is "gone"--it must bare metal before refinishing merely in providing the materials for an interior job but it also simplifies the decorative scheme. Instead of try ing to visualize the effect that would be produced if the radiators were done one way and the walls another, all the painter and the housewife need agree on is the all-over wall color or treat ment, because the radiators are to be in cluded in it. In treating radiators in the modern manner, that is, painting them, the same paint that is used on the walls may be employed. This assumes, of course, that the wall paint is a high grade article such as that produced by mixing Dutch Boy white-lead with an equal volume of Dutch Boy Lead Mix ing Oil and tinting to suit with Dutch Boy colors-in-oil. Paints for use on radiators should carry some linseed oil, 80 enough to give good adherence and elasticity. The amount of linseed oil ground into Dutch Boy soft paste white-lead is sufficient for most radia tor painting. Thus, when this lead is reduced with Lead Mixing Oil, you have a paint that stays put and that matches the wall paint both in color and in finish. As to the effect of heat on a paint of the type described above, much de pends both on the color of the paint and on the time given the paint to dry out before the heat is turned on. White or very light-tinted paints tend to darken somewhat on exposure to heat. Thus, if the interior scheme calls for a very light wall color, the radiator paint may be tinted a couple of shades lighter, to allow for the slight deepening of the tint later on. The medium shades of 4ray, buff, green, etc., that are used on walls these days, should hold their color on the radiators as well as on the walls. The tinting pigments used in the paint have some effect, too. Generally speaking the earth pigments, such as the umbers and siennas and ochres, stand heat better than do the chemical ly-produced colors--chrome yellows and chrome greens, blues, etc. Insufficient drying time, for the job as a whole and between coats, can be a real cause of trouble in painting radia tors. If each coat is not given time to dry properly (and by drying properly we mean not just the surface of the paint but clear through the body of the film) and if the job is not allowed to stand for a sufficiently long time before the heat is turned on, blistering and eventual cracking and peeling are al most sure to occur. The first step in painting radiators, as in painting anything else to stay painted, is to get the surface in shape to take and hold paint. On many old radiators this means complete removal of the old finish, right down to bare, clean metal. Radiators on which the previous coating is sound, though dirty, require merely a good cleaning. Where the old finish has been re moved by chipping, scraping, wirebrushing or with steel wool, a final cleaning with benzine, or some other solvent, may not be necessary but it is desirable. If the old finish has been taken off with a paint remover of some kind, a thorough scrubbing with ben zine is necessary before painting. Dutch Boy quick-drying red-lead is just what the doctor ordered for prim ing radiators, once the metal has been prepared. This first-coater gets a bull dog grip on the metal, flows out smoothly and forms the type of film that affords proper anchorage for the coats that are applied on top of it. These coats, a body and a finishing coat, can be the regular white-lead-Lead Mixing Oil paint that is used on the walls or woodwork adjacent to the radiator. Assuming that the radiator's old coating is sound and has been cleaned properly, and that the reason for paint ing is chiefly one of decoration, no prime (som lead-L Th of lat of rad gold good ago, were this h tests vertic were ename 'Th when grade off th with Producing a plaint antique finish. Right section shows ivory-tinted white-lead ground coal, center portion shows raw umber glaze coat being wiped to highlight coil edges, leaving fairly deep color in the hollows. Completed section of job at left shown that the final coat on the radia tor was the one that increased or re duced heat transmission. It is pretty generally agreed that light tints of high grade Hat or semi-flat wall paints pro vide the most efficient heating surfaces on radiators. This is an additional rea son to give to home owners when you suggest that, the next time they redeco rate, their radiators ought to be painted. H TRIBUTE TO DUTCH BOY colors-in-oil are made for house-painting pur poses. And, used as tinting pigments for colored paint or straight for solid color work, they give the painter everything he expects to find in top grade colors-in-oil -- high tinting strength, true color tone, convenience and economy. Perhaps it is not strange, then, to learn that Dutch Boy colors are used by outstanding artists in the execution of some of their important works. Nevertheless, we invariably feel a par donable glow of pride when examples of this unexpected use of Dutch Boy colors are brought to our attention. A case in point is the work of 82 QUHUTV Frank Nuderscher Mr. Frank Nuderscher in the banking rooms of the Boatmen's Bank of St. Louis. Mr. Nuderscher, who is a member of the National Society of Mu ral Decorators, was commissioned to paint three murals, each 9 feet by to feet, for the bank. This work was com pleted some time ago and has occa sioned much favorable comment. One of the murals depicts the found ing of St. Louis in 1764 hy Pierre La clede and Chouteau. 1 he other two show the St. Louis river front as it ap pears today and as it looked in 1847. The pictures on this page give a gen eral view of the group of murals as it appears in the banking room and also a close-up of the painting that shows the fo colors Mr. murals colors suited recom which Right: Close-up of the left-hand mural, "Founding of St. Louis", in the group shown in the general view (below) of the banking room of Boatmen's Bank 0U6l0000-nN-0000 I I F our memory serves, Wyoming is the state in which originates, so the old cow-hands say, Powder River--the stream that is a mile wide, a foot deep and that runs uphill. Few sections of the country can point to so interesting, if actual, a phenomenon as famed Powder River. And few sections can boast of as complete and as well-ordered a paint store as the one pictured on these pages--the Wyoming Paint'& Glass Company, in the city of Casper. This business, formerly known as the Casper Glass & Paint Company, was purchased in 1929 by Messrs. N. J. w I^eik and R. H. Hawley. Howard J. Leik entered the business in 1930 and his brother T. N. Leik came in a year later. In March, 1939 the firm adopted its present name and a new corporation was formed with Howard J. Leik as President and Treasurer; A. E. Win ter as Vice-president; and N. J. Leik as Secretary. The firm specializes \n glass store fronts and, if plans work out, intends to expand its sphere of opera tions to include the entire state. Top: A wind for Dutch Ro cash register An Expert in ReproeSuein 0 0 THOMAS SCOTT ,'IAELL a man something often A enough and he begins to believe it ---unless there is evidence to support an opposite view. We've all heard the statement that graining and marbling are lost arts, that they are things of the past. We've heard this statement so often that we are inclined to take some stock in it. But we won't accept it at face value so long as men like Thomas Scott of Philadelphia are around. First, last and always a true crafts man, Mr. Scott has devoted a large share of his time and talent in recent years to the development of a training course that would allow him to pass along to the coming generation of craftsmen the things he has learned about painted reproductions of natural woods and marbles. While Mr. Scott has established classes in which he personally teaches his graining and marbling methods, he has felt that his efforts were too largely localized, that throughout the country there were numbers of up-and-coming 86 young craftsmen who would welcome a chance to learn how to do the type of work that has gained him recognition. To enlarge his sphere of action, Mr. Scott developed a system of instruction that includes charts and leaflets, to gether with actual full-color illustra tions of each of several types of grain ing and marbling. The color plates, size 18 x 12 inches show, for example, Sienna Marble, Vert Antique (green marble, which is shown on the opposite page), American Walnut, Knotty Pine, Mahogany, Chestnut and so on through the list of woods commonly reproduced by graining methods. We mention Mr. Scott's activity in his chosen field because our Technical Paint Service is continually getting in quiries from readers of this magazine asking about graining and marbling, requesting samples of the work and oc casionally asking for information on trade schools where graining and mar bling are taught. Any one with a real interest in this work can get complete information by dropping a line to Mr. Thomas Scott, 4904 Griscom Street, Philadelphia, Pa. It is, perhaps, proper to add that in the Dutch Boy line, Mr. Scott finds most of the materials he needs in doing the type of graining and marbling that has repeatedly carried off top honors at exhibitions around the country. 0000-NLI-000019771 T WHERE PLAIN WON'T DO, IF YOU were to ask several of your home owner customers, at random, why they preferred painted interior walls, the replies you'd get probably would boil down to this: (a) Painted walls are easy to keep clean, fresh-look ing and sanitary. (b) Walls may be kept in harmony with the inte rior furnishings by the judicious use of variously tinted paints. (c) Paint is an economical tv all coating. The paint you have in mind is, of course, that which is produced by mix ing Dutch Hoy white-lead with Dutch Hoy Lead Mixing Oil. When you asked your above men tioned customers why they preferred painted walls, it is quite possible that one or more of them may have said., "Of course I prefer paint and I'd like to use it in all of our rooms, but two of them are so proportioned that we just have to use a wall covering with a pat tern that makes the ceilings seem higher. I don't think we can get the effect we want with paint." It's in cases like this that stencils can furnish the answer. The housewife with the low-ceilinged rooms undoubt edly knows about stencils, but her ac quaintance with them may be limited to their use around the upper walls or the dado, or as spot designs in panels or in corners. It is true that a great many stencil jobs call for horizontal designs as well as for localized decoration in selected "spots". Hut it is also true that occasionally you'll find a job where the painter, aware of the unusual or awkward proportions of a room, 0000-1VLI-000019772 0000-NLI-000019773 chair seats, radiator covers, etc.--to gether with the horizontal lines of the recessed sideboard shelves and the cross bars of the French windows--the general effect was one of squattiness. Naturally the only logical place to do something to give added height to the room was the wall surface. So a verti cal pattern was applied where it seemed most fitting. The stencil used was the Calla Lily shown as G-39 on page 90. This particular job also demonstrates the adaptability of stencil decoration as regards variation in the stencil de sign itself. In running the vertical re peats of the Calla Lily up the wall, it was apparent that a finial or topping-off was needed, rather than the blunt ter minal of the original pattern. So the painter merely added, in reverse, one of the lilies in the pattern as a finishing touch. And to make a continuous de sign of the three repeats of the Calla Lily group, he traced freehand the stems needed for the connections. So far as spot designs are concerned, the cut below shows how the Amaryl lis stencil appears in a bathroom that is typical of many that are not especially modern in their appointments. A good use of the Chrysanthemum stencil (illustrated in Vol. 32, No. 3, Dutch Boy Paint- ; er magazine) is shown above. In this room a door opening was sealed up with wallboard. The lower part of the recess is now being used as a book and knick-knack nook. Before the chrysanthemums were add was mos The i this artic ideas to jobs not wall but gestions If you wa complete designed address y pany, Roo N. y. Su 0000-NLI-000019774 BUV5 DUTCH BOV FOB HIS BUSIHESS * USES DUTCH BOV OH HIS HOIUE ' | 'O BE connected with one business for twenty-five years is rather un common. To be connected with one business for a half-century is decidedly unusual. But to be connected with one business for seventy years--well, that's one for the book. Mr. Henry N. Wade, whose age falls just nine years short of the even century mark, has been with the U. S. Wind Engine & Pump Company of Batavia, Illinois, for three score and ten years. That's a record of continuous service mighty hard to match. And judging by Mr. Wade's zest for his work, we sup pose that he is beginning to think that he has good prospects of a steady job with the pump company and has given up the idea of going out to try his hand at some thing else. A good many years ago, as we reckon time, but only a short while hack as no doubt Mr. Wade reckons it, the present manager of our Chicago branch, Mr. E. A. de Campi, called on Mr. Wade and acquainted him with our company's products. This business re lationship, fostered by a mutual desire for making and selling quality prod ucts, has endured for 37 years. That is to say, the U.S.WindEngine & Pump Company has used our metal products and red-lead since 1902. As if to prove that what's good in the business is also good at home, Mr. Wade follows through with Dutch Boy whitelead on his residence. The house, after' its recent painting by Mr. P. Stacey Nel son, Batavia painting contractor, is shown in the photograph at the left. Above is a likeness of Mr. Wade and at the bottom of this page is a general view of the plant of the U. S. Wind Engine & Pump Company. National head Company's staff ofpractical paint men problems without charge. Address your letter to N in Broadway, New York, N. Y. Please state your p your name and address on your letter. Our reply w The problems discussed below are printed here beca interest. Space limitations permit the printing of on Closing Seams on Wallboard Job Question: IVe are about to start a job in a room that has been lined with wallboard nailed to furring strips. The joints between sections are pretty tight but they will show if we don't fill them. fVhat do you suggest for the fitlert Answer: All makers of wallboard furnish directions for putting up and finishing off their own particular type of board, but if you don't know whose board it is or where it was bought, pro ceed as follows: Prime the entire job with Dutch Boy wall primer and allow this coat, which is both a sealer and a paint coat, to dry out. Your seam-filler will consist of 3 parts, by weight, of cold water calci mine, 2 parts of Dutch Boy soft paste white-lead and 1 part of plaster of paris. Reduce the calcimine with lukewarm water to a thick, smooth paste and mix with the white-lead. Just before using, work the plaster of paris into the mix ture. Force this filler into the joints betwee putty k care to paint c has dri Rem Ques a maple am wor used an lowed w turned r you sug Answ culty a plied a lowing usual p you des to omit the ox have b treated To g Dutch Boi| Painter----------------------- -------^ the floor, we suggest using a fairly For cracks wider than a quarter-inch, strong sodium thiosulphate solution. many painters use ordinary cheap white This is nothing more than the familiar blotting paper, soaked in water to pro "hypo" used by photographers in their duce a mushy, pulpy mass. After squeez "fixing" bath when developing and ing out as much of the water as possible, washing films. If the first application mix the mass with whiting and glue does not get all the stain out, give the size, adding enough of the proper dry spots a repeat treatment. tinting color to match the general color of the floor. The edges of the cracks Crack Filler for Floors should be moistened with water before Question: Can you suggest some good this blotter-dough is knifed in. We say material for filling floor cracksf Caulking compound has been considered but it is too expensive. fVe would like to get hold of something that could be used in a caulking gun. Should the cracks be filled before or after the floor sanding machine is usedf "knifed" because it would be difficult to use this sort of crack-filler in a gun. Whether the cracks are filled with white-lead putty or with blotter-dough, the filling should be done and left to dry Answer: The crack-filler commonly thoroughly before the floor is sanded or used on floors having cracks less than a surfaced. The machine will smooth off quarter-inch wide is white-lead putty. the tops of the filled cracks so that a This is made up for the job by working good shellacking and varnishing job about 5 lbs. of fine bolted whiting into can be done when the floor is finished. 25 lbs. of Dutch Hoy soft paste whitelead. Knead the mass thoroughly and give it a good beating with a club or mallet, to get the mixture smooth and the whiting completely incorporated. Finishing Oak Door Question: l have to finish an oak front door. The customer wants the original grain and color retained. How shall I go about itf 1, INCREASED WHITENESS for | whiter whites and cleaner tints Let the putty stand a day or two to Answer: First fill the wood with a sweat, then re-knead it before using. pale paste silex filler. After the filler i! * DENSER HIDING for more at r To keep the filled cracks from showing has dried for an hour, rub briskly I tractive, solid-looking paint jobs too prominently, the putty should be across the grain with coarse burlap or \ tinted with the proper Dutch Hoy oil excelsior to remove the surplus filler BETTER BODY for improved 0000-NLI-000019775 color, to match the floor boards. left on the surface. Now sandpaper the Whether this putty is applied with a surface lightly with Number O or 00 paint-making characteristics-- knife or through a caulking gun, the cracks should be moistened with linseed oil in advance of the actual filling. If sandpaper. Dust the door carefully, then apply a coat of good exterior var nish that has been thinned a bit with 3 ways in which DUTCH BOY white-lead has been STEPPED UP this is not done, some of the oil will be turpentine. After this coat has dried drawn out of the putty, thus prevent hard, give the door a final coat of var ing its getting a firm and lasting grip. 94 nish just as it comes in the container. SfocA UP zifdASetter- MAGAZINE i^ sos? i . 4. ',*1**. Vf~ fir vl-J* `M- v' )! foiis that is LOVED^^J? 5P55?^T THE HOUSE YOU LOVE DESERVES DUTCH BOY PROTECTION , ' New paint -- to make the home you love Uv*l)' To give it a jewel-like sparkle in its green set ting of lawn and shrubs and trees New paint' What a pleasure to watch it smoothly flowing from the painters brush onto the four walls ol jrour home It s Dutch Boy. ' he tells you, and it's as fine paint protection as money can buy And in the long run. Dutch Boy protection is also the most economical Why' Because Dutch Boy not only lasts a long time but also does not crack and scale (see phoiograpb at right) It resists the weather stubbornly -- wears down slowly leaving smooth unbroken surface So when n finally comes time to repaint, you make two substantial savings (1) There are no rags and tatters of low grade paint to be burned and scraped off (2J It is therefore not necessary to apply a new puming coat That s why your painting contractor recom mends Dutrh Bov white Lead His object is to give you a long lasting, money saving |ob Na tnt know! pmnlikt ft patUtt BE AN EXPERT PAINT BUYER Just send in the coupon You II receive a free copy of our booklet, So You re Going to Paint with 52 illustrations in color Tells how to select the 0 house that u W. , ' ad^thiti S``U ** ^ X \ Us arms art sun 3r~ c right paint and the right pamrer Gives sugges tions lot restyling your house with modern color schemes -- which are easily earned our because Dutch Boy may be left white or tinted to any color desired Vou II also receive information on the Dutch Boy Easy Payment Plan for owners who wish ro pay for then painting in install ments Write to Dept J?l, nearest branch NATIONAL IfAD COMPANY III New Yak. 116 Oak $t Buffalo. 900 *nr ISth S< . Chicaao 6SS> Fieairun A*t CiKifloifi l|!| Veil TTtW Sf CJr^difld W Chratjrut y St Loual 11*0 ?4ih St San PtttKiVo NioooiJ &M100 Lead Co. aoo Albanr $ Botioo. National Laid a OJ Co ol Prnna 116 Founh Avj Pa'iiburch loha T lawn a Bo Co. Vidtnai BWl Philadelphia. fetMflftuw rm. Ow NATIONAL LIAO Dapt 111 (Sm l'4 it . .. Pltaaa and trx youa Jii> ' Pain.1' (oniimini color .a .da, o.f.r.oaat>d% tUm! Dutch Boy advertisements in The Saturday Evening Post, Colliers*, Time, American Home, and Better Homes and Gardens magazines feature homes that have been styled with paint. Clip and save the "ads'* as they appear . . . you can use them in your selling 0000-NLI-000019776 0000-NLI-000019777 vvy 6*` V^.V^ >* " KXve & tv ^ K^Kky e ^ 1* '0' > <v,,^ \&w <v< l V* * DUTCH BOV PRIHTER Volume 32 1939 Published bi-monthly by National Lead Company, Hoorn 20 N. Y., in the interest of better painting. Mailed without charg STRiPinc m t h e nnSU AVE you ever done a plain, one H color interior wall job, which, to us in the when finished, looked all right anthdat'l was all right from the standpoint of well, workmanship but that seemed to lack as it i some simple decorative touch that An would have "made" the job? Of of sp course you have, if you've been in the swishe business long enough to know that to go "spackle" isn't what a hen does when over t she lays an egg. ing on Chances are that, when you've done procee one of these "not quite" jobs, you've Ne stood off to one side of the room with situati the lady of the house and the conver or a s sation has run something like this: seems She: "Well, that does look better Str now. The color is about right, too. ning The walls seem rather plain, though. the w Maybe when I get my curtains and parall drapes up and the pictures hung the stripe walls won't look so uninteresting." walls, You: "I could run a stencil border lot lig around the room, say just above the its co tops of the doors and windows, dilat'd wood help get rid of the plainness." size o She: "No, I had stencils here last ration time, you know. Besides, I'll want you able p 0000-NLI-000019778 ' Dulcli Boi| Painter. Room with striping. Note that the plainness has been relieved ness or prominence of the door and window casings. And, of course, the general effect of the finished striping job must go well with the room when the interior is completely furnished. Same room without striping Speaking gener ally, large, sparsely furnished rooms can stand a heavier and bolder striping line than can smaller, more crowded rooms. Also some restraint must be used in the amount of striping employ ed. Where there are several windows with none too gen erous wall space above and below, where there are also a couple of door openings and where there are recessed radiators or upper or lower registers, it is easy to get too much striping in a room. In cases like this it is better to run stripes around only the more im portant openings where the decorative line can be practically continuous. In other words, there is no point in accent ing such details as radiator enclosures or registers or other small apertures that ought not be emphasized by out lining them. So far as the mechanics of striping are concerned, it's a safe bet that many readers, possibly graduates of auto or truck body painting shops or of farm implement finishing plants, will look with disdain on any mechanical aids in producing a straight, even line. These self-reliant souls, possessors of expert hands, steady arms and prac ticed eyes, merely decide where the stripe is to go, dip their brushes into the pots, spread out a couple of spare fingers of their brush-hand as a touchguide against the adjacent door or window frame or baseboard and pro ceed to run a line as perfect as any one could wish--no bulges, no shaki ness, no variation from the true verti cal or horizontal. There are many other painters, however, without benefit of earlier training in wagon works or furniture factories, who must rely on chalk lines, straightedges, masking tape or other aids to work that is true to trim and of even width. Good, clean-cut striping can be done with a little practice by most any painter who, lacking the "expert hand, steady arm'', etc., referred to previ ously, provides himself with the proper equipment. Aside from the paint, he should have some narrow brushes, a rule, several rolls of masking tape (if he prefers that sort of guide) or a straightedge on which he can rest the ferrule of his brush in guiding it paral lel to the trim. Or, he can provide him self with a striping guide like the one shown here. Striping, unlike some types of deco ration, is done as the final phase of the painting job. Therefore, gadgets like awls or push pins or thumb tacks which might be a help in running guide lines can seldom be used because the holes they make are hard to hide, there being no following coat of paint. G000-NLI-000019779 ter his major concern on walls and ceilings. Then he began to find composition board or plaster board surfaces that needed his at tention. Occasionally he met up with sheet metal, particularly on ceilings. In recent years he has encountered plywood surfaces. Plywood, as is generally known, is simply a triple decker wood sandwich--three (sometimes five) thin slices of wood, with the grain direction of the center wafer at right angles to the outer slices, stuck together with glue. Plywood is popular for certain types of jobs, among many architects and builders, be cause it is economical, convenient and easily handled and because it lends itself to a variety of deco rative treatments. For some time after its intro N THE long procession of crafts duction as a material for wall surfaces, I men who contribute their brains plywood was commonly treated in a and brawn to the construction of build manner that brought out the natural ings, the painter brings up the rear. grain and coloring of the wood. In That is to say, the painter does his stuff other words, the painter used coatings only after the draftsmen, excavators, that were more or less transparent. masons, carpenters, plumbers, electri More recently, architects and interior cians, plasterers and roofers have done decorators have specified finishes that theirs. The painter is a finisher and be render the grain of the wood compara cause he is usually the last man on the tively inconspicuous, or have sought ef job, he has to take things as he finds fects that have entirely concealed the them. If the architect or home-owner grain. has sprung something new on him, or if There are several ways in which to he runs into unfamiliar situations, he's finish plywood so that the grain is em supposed to do a good job anyway. phasized. It is perhaps unnecessary to For many years, the painter starting say that, whprever these nearly trans the interior work on a job found plas parent finishes are used, the plywood 102 & One of the characteristics of fir plywood --> is boldness of grain which gives strong color contrast in the naked or lightly stained wood. IVhen painted, the grain is hidden, so far as color is concerned, but may be seen as a watered silk pattern when the work is viewed from side angles. A practical and economical way to hide the grain completely is to apply a low-relief lead and oil plastic paint must be of a suitable grade, perhaps the type known as G i S or the wall board grade. On both of these grades, the face of the panel is sound and smooth and there are no knots, splits or patches which may be present on the back or unexposed side of the same sheet. One popular transparent finish is secured by coating the plywood with a resin base sealer, sandpapering after the sealer is dry, then waxing. The paste wax is applied in two coats, rags being used to apply the wax and later to rub it to a good finish. Another finishing method that util izes the grain of the plywood as part of the general decorative effect can be pro duced with stains. For regular staining procedure, the plywood is first coated with flatting oil and while this oil is wet, the stain is applied. A satisfactory stain may be made by thinning a pint of color in oil with a gallon of flatting oil. 1 o imitate walnut woodwork, Van dyke brown or a mixture of burnt sienna and drop black may be used with The grain formation of birch plywood --> is fairly bold but may be completely hidden, both as to color and contour by paint applied in the usual manner Dutch Boi| Painter. '^ Giving fir plywood a foal of flat 'white-lead paint over a coat of wall primer. Most any type of finishing coat may he applied over this body root--flat, either plain or stippled; eggshell gloss, made by mixing white-lead flat paint, volume for volume, with Dutch Boy wall primer; gloss, by applying enamel just as it comes in the package the Hatting oil. Lighter stains can be made with raw sienna and raw umber or raw sienna and burnt umber. A silver gray effect may be produced by applying a coat of filler to the ply wood. The filler consists of three parts by weight of soft paste white-lead and two parts by weight of fine silica, re duced to a thin paint with a liquid com posed of equal amounts of turpentine and good coach japan. This filler is brushed on the bare plywood, allowed to set slightly, then rubbed across the grain with stiff felt or other suitable material. The rubbing forces the filler into the softer grain of the wood and removes it from the harder grain. If the specifications call for an effect that practically conceals the grain of 104 the plywood, a crumpled roll or sponge mottle finish may be suggested. In this event, the first thing to do is to prime the plywood with a good first coater and sealer such as Dutch Hoy wall primer. When this first coat has dried hard, apply second and third coats of paint made by mixing equal parts by volume of Dutch Hoy soft paste whitelead and Lead Mixing Oil. Hoth these coats may be tinted, if desired, the last a bit deeper than the preceding coat. The crumpled roll or sponge mottle effect is secured just as it is on plaster walls or wallboard. To completely hide the grain of ply wood or to mask closely fitted joints between plywood panels or to conceal small blemishes and cracks in imperfect This watered silk effed is clearly seen when a painted panel is viewed from the side The same panel as seen from the front, rather than from the side. Grain is barely perceptible \ L 0000-NLI-000019780 Low-relief lead and oil plastic paint, applied over a primed and bodycoated plywood panel, completely hides the grain. In this case, the plastic paint coat was stippled with a cheesecloth pounce plywood, it is necessary to use a heavy paint of the plastic type. In this situa tion, the plywood should first be primed with Dutch Roy wall primer. After this coat is dry, a white-lead plastic paint should be applied. This paint consists of 100 lbs. of Dutch Boy soft paste white-lead and 22 lbs. of dry whiting thinned with 1% gals, of Dutch Boy flatting oil. A quarter pint of drier should be added to the mix. This formula produces about 5 l/i gal lons of paint which will normally cover about 900 square feet of primed ply wood. Colors in oil may be added to this paint if need be. A wide variety of textures can be secured by manipulating the thick, partly set-up, plastic paint. A sponge may be used, a brush, whisk broom, comb or any other suitable tool. The pronounced grain that is charac teristic of practically all fir plywood is, of course, the chief point of interest in many plywood installations. It need not be assumed, however, that this par ticular feature of plywood makes it especially difficult to paint properly. Experienced painters know that, in white-lead and a few other standard materials, they have "the mixings" for just about any type of paint for any type of surface. On plywood jobs they get the desired hiding with white-Jead and oil plastic paint, plain or stippled. Fir plywood filled and lightly stained, toning down the grain contrast but preserving its general character DATE J =1 ITEMS TOTALS BROUGHT FORW lot_______ (7 (7) Lade cdotie - r y DROCEEDING on the slim possi Asse bility that there may be, somewhere book within the borders of these United Th j States, a painting contractor who has not Outf heard of the Dutch Boy Business Record secti Outfit, allow us to state a few facts. Busin This Outfit is a simple, complete one- ance page bookkeeping system designed espe Purp cially for painting contractors. Of tract course we wouldn't call it an "Outfit" if and 5 it consisted of just one sheet of paper. doub As a matter of fact, it contains sufficient of bo sheets to carry an average painting busi instru ness through about two years of book sheet keeping. But the recording of all day- Ba by-day business transactions is done on you, just one sheet. This means that spread does before the contractor on a single sheet is tract a complete picture of his business. easy- Proceeding across the sheet from left ford to right, he sees (1) how much money than he has in the bank; (2) how much is He owed him by his customers; (3) the New value of materials on hand ; (4) his labor "I costs on various jobs; (5) his overhead Outf costs; (6) total sales; (7) depreciation I kep on his equipment; (8) amount he owes it. I his suppliers; and (9) the net worth of figure his business. the h Eor detailed records of each job's cost If and its history, Job Record Envelopes syste (50 supplied with each Outfit) are used. mone To enable the contractor to take off a com monthly trial balances (to prove the cor Be rectness of his entries) Monthly Trial plain Balance sheets are included with each you p Outfit, as is also a Statement sheet which Natio is useful in making Profit & Loss and 111 B SIEGEL'S "DOUBLE-DUTY" TRUCK Trucks are rated according to their weight - carrying capacity -- half ton, ton, five ton, and so on. But no truck is ever overloaded if its owner calls on it to carry a well-known trade-mark too, no matter how much "weight" said trade mark may carry. Here we show the truck of Henry Siegel, painters' supply whole saler, ips1 Amsterdam Ave., New York, which not only delivers the goods but also delivers good impressions en route YEAR AFTER YEAR Amony the many loyal Dutch Boy distribu tors who, year after year (and often twice a year) feature Dutch Boy in their windows, is Hockenjos, large fainting supply concern that operates stores in the New Jersey cities of East Orange, Elizabeth, Irvington, Mont clair, Morristown, Newark and Paterson. The photo below shows the Dutch Boy dis play in the East Orange store DUTCH BOY--LEFT TO R|HT, TOP TO BOTTOM . . . that's the sort of window Chas. Ytfr of Price Hill Paint & Glass Com pany, Cincinnati, puts in to show fsersby what he thinks of Dutch Boy paint materials. If a painter can't ft what he wants in this window, he's just plumb unreasonable. The Priciill people also show their regard for the Dutch Boy Line by including it their listing in the Cincinnati classy fied telepke directory A This photogr of The Pain not simply b also because ing dozens o pencil many to receive on is practically dean, crisp " you can be s noses agains The Duiehof'folks who make and market your favorite paint materiafslio produce top grade lead pipe, sheet lead, solder, bearing mis--in fait, just about everything in the lead and etead-alloyne. The photograph shows a recent exhibit in the showroomf N. (). Nelson Company, important St. Louis jobber of Dutch k lead goods. The Nelson Company also has branches at fious points in the south, south-nest and west 0000-NLI-0000197S2 liW X N V 18 H 3Q H 0 0000-NLI-GG0019783 mo t o r is t : I drive by here often . . . been watching this job. You the boss? c o n t r ac t o r : Yes sir! My name's Goode. Glad you noticed the job. Not the only one around here, though. One right across the street. mo t o r is t : Guess this one caught my eye because of that sign. Looks pretty businesslike. c o n t r a c t o r : Well, I figured that if contractors in other lines find it good business to sign their jobs, I'd try the same thing. mo t o r is t : Say, you act like an up-to-date painter. Gives me an idea. My place needs painting. Hop in--we'll drive over and you can give me a figure. 40RAL: If you're a good painter, a "Dutch Boy" user, don't be bash ful. Get a couple of these Metal Job Signs and tell the world. M o 2 signs............$2 4 signs............ 3 6 signs........... 4 10 or more signs, 50c ea. tf 1\ tf ,i Signs shipped prepaid. Above prices include imprinting of painter's name, address and phone. If no im printing is de sired, deduct 25% from the above prices. If signs ordered are wanted with different im prints, add 50 cents for each change desired. No C. O. D. or ders, please. ' NATIONAL LEAD CO. Date............................................... Room 2020, 111 Broadway, New York, N. Y. Please ship ............. Dutch Boy 24" x 36" Metal Job Signs, for which is enclosed $ in cash, check, Q money order, to: s Name............. 4...... .....................................................................................................-.................................... Full Address............................................................................... -................................................................ Put this imprint on the signs-- (Pointer'* Nam or Nam of Firm) (Phone Number and Street Address) FIRST NATIONAL BANK COUPLE of years ago, an ener A getic young printing salesman in th dist breezed into our office with a rougchonc dummy of an educational leaflet that he Has claimed would sell lots of white-lead M and oil paint. On looking over the il Nat lustrations we promptly discovered that air-c the young man's enthusiasm greatly a y outweighed his paint knowledge. For, just while he showed a lead mine as the done source of white-lead, he had an oil well man derrick to show the source of linseed oil. The This printing salesman should have For spent some time in Midland, Texas. cons There he would have found plenty of into people who know their oil and their for paint equally well. Midland is located ing 0CG0-NLI-000019784 Dutch Bo., Pointer----------------------- ____________________________?+ cording to the Dutch Boy Interior Painting System can be depended upon for real washability, as well as for good appearance and durability, used these materials on the job -- 3400 lbs. of Dutch Boy white-lead and too gallons each of Dutch Boy wall primer and Dutch Boy Lead Mixing Oil. SPATTER FiniSH FOR FLOORS UMOR has it that the first spatter R- finish job was entirely unpremedi some soft wood, such as white pine, poplar or hemlock, prime them with tated. A painter was doing some multipaint mixed as follows: color wall work on rough plaster and using brushes that were entirely too stiff for the purpose. As he progressed around the room he left behind him on the edge of the floor a beautiful trail of freckles of various hues. (This was in the days before drop cloths were in vented, by the way.) When the cus tomer, a colonial lady with an eye for new ideas in interior decoration, came in and spied the nifty border around the floor, she exclaimed, "Well at last I've found a painter with ingenuity enough to figure out a new type of decoration and gumption enough to go ahead and do it!'' Now, as we said at the outset, this is merely a rumor, like the one about roast pork having been discovered when a hog-house burned down. But, rumor 100 lbs. Dutch Boy soft paste white-lead 3 gals. Dutch Boy raw linseed oil 2 gals, pure turpentine 1 pt. Dutch Boy liquid drier If boiled linseed oil is used, the drier may be omitted. This mix makes about 8^ gals, of paint that will cover from 600 sq. ft. to 700 sq. ft. per gallon. If, however, the floors are of some hard wood -- oak, maple, ash, yellow pitie, etc.--prime with paint mixed as indicated above but use only 2l/z gals, of linseed oil. Brush this priming coat out well--a common cause of sticky floors is flowing the paint on so thick that it fails to dry properly, then hurrying too much with the other coats. When the priming coat has dried thoroughly, fill all cracks, holes and dents with white-lead putty, firmly or no, the spatter finish did start some where and it is still popular in colonialtype homes. And the reason for this pressed in place and leveled out flush with the floor surface. When the putty is dry, rub it smooth with sandpaper article is the number of inquiries that and wipe up the dust. lately have come in asking just how the For the body or second coat on new spatter finish is executed. floors, no matter whether the wood is In the first place, the floors should be of the soft or the hard variety, use paint clean, dry and smooth. If they are of mixed as follows and tinted to suit: 112 & 100 Ihs. Dutch Hoy soft paste white-lead Zi gal. Dutch Hoy raw linseed oil 2'A gals, pure turpentine Vi Pt- Dutch Boj liquid drier If boiled linseed oil is used, the drier SPATTER may be omitted. This mix makes about 6 gals, of paint that covers about 700 sq. ft. to the gallon. When the above coat has dried hard, put on the finishing coat, the paint hav ing been mixed as follows and tinted to suit: , 100 Ihs. Dutch Boy soft paste white-lead Y2 gal. Dutch Boy raw linseed oil Vs gal. pure turpentine 1 gal. floor varnish /- pt. Dutch Boy liquid drier If boiled linseed oil is used, the drier Draw downwa light pr against ed -OR UKE may be omitted. This mix makes about S!/i gals, of paint that will cover about 7ext sq. ft. to the gallon. If the floors you are to paint are not new but have previously been painted and the old paint is still in fair shape, you need not apply the priming coat suggested above. The spatter colors may be based on the same formula used for the finishing Strike sharply a straight jarring d off bristl Border shows one-color reproduction of s work that was done in four colors on floor. spatters are about the size of the actual produced on the job. 0000-NLI-000019785 coat paint but, of course, you will want several colors. So take a gallon or so of untinted finishing coat paint, split it up into four quarts and tint each of the four quarts a different color, choosing tints' that go well with each other and with the floor ground coat color. Also, have a separate brush for each of the four colors. As to the actual spattering, take in, in one stretch, only a workable area of the floor at a time. Hold a straight edge, or other straight piece of wood, in the left hand, dip the brush lightly into one of the colors, then draw the bristles briskly downward across the edge of the straightedge. This deposits the color on the floor in a fine spray. After spattering a couple of square yards of floor with the first color, re peat with the second color, using a clean brush and drawing it across a fresh edge on the straightedge. Continue as above with the other colors. Then move on to the next stretch and repeat the spatter process, taking care not to get the paint pots and brushes mixed up and reserving the same section of the straightedge for the successive spatterings of the proper colors. Another way to spatter the paint on the floor is to simply strike the paintfilled brush against the straightedge, palm of hand, or some other object al lowing the droplets of paint to spray on the floor. To decide which method gives you results that the house owner likes, try out both on cardboard or wallboard sheets laid on the shop floor. OF ST. LOUIS K you're from Missouri, you've been I in St. Louis. And, if you've been in St. Louis, it's probable that you've heard of the Reineke Wallpaper & Paint Company. This up-and-comingconcern operates two stores in St. Louis, one at 5149 Easton Avenue and the other at 3351 Gravois Avenue. Both are important Dutch Boy outlets, as may be sensed by 114 glancing at these pictures of recent Dutch Boy windows. Fred W. Reineke took over, in 1902, the contracting business started by his father in St. Louis in 1865. After some ten years at contracting, Mr. Reineke became associated with another concern with whom he remained for about twenty years. In 1934 he opened a store in south St. Louis. The business grew so rapidly that a new store was opened in north St. Louis the follow ing year. The new south side store, recently put into operation, has 8cxx) square feet of floor space devoted exclusively to the service of painters and decorators. It embodies all modern improvements, in cluding air-conditioned offices. Fred W. Reineke is the treasurer of the con cern and his sons--1'ed, Russell and Dutch at top. in old l Harr vice-p Eliza ville Neff 0000-NLI-0000I9786 National Lead Company's staff ofpractical paint men will help you solve your painting problems without charge. Address your letter to National Lead Co., Room 2020, in Broadway, New York, N. Y. Please state your problem fully and be sure to place your name and address on your letter. Our reply will reach you promptly by mail. The problems discussed below are printed here because they appear to be of general interest. Space limitations permit the printing of only a few of the problems handled Cleaning Smoked Brick Question: What do you recommend for use in cleaning red brickwork that has been badly smudged by smoke from a nearby fire? Answer: A satisfactory brick-clean ing job can usually be done with a liquid composed of equal parts of muriatic acid and water. This liquid is washed over ffle bricks with an old broom or a fibre brush, care being taken not to spatter it on the hands, face or clothing, or on adjacent painted areas. Imme diately after the muriatic wash is ap plied, it should be rinsed off thoroughly with clear water. Prompt removal of the acid is advised because it reacts with and may be harmful to the mortar in which the bricks are set. If for some reason, the above proce dure doesn't get the smudge off the brick, try this: Soften laundry soap chips in sufficient water to make about a gallon of soft soap. Stir into this soft soap a pint of household ammonia and 2 lbs. of powdered pumice stone. Clive the smoky brick a preliminary brushing with a-wire brush to get off as much loose dust and soot as possible. Then, using a fibre wall brush, spread the soap mixture evenly over the affected area. Let this work on the smoked surface for a half hour or so, then scrub briskly with a stiff brush, working the paste well into the brickwork. Finally, rinse it all off with clear water, hosed on if possible. This procedure nearly always proves effective, not only for cleaning stains off brick, but also in tidying up stone sills, cement steps, statuary and other items that, over the course of time or through accident, acquire a coating of dirt, grime or other discoloration. Oil Colors or Japan Colors Question: What is the difference between colors in oil and colors in japan? Ansuer: Oil colors are tinting pig ments that are ground in pure raw lin seed oil alone or in pure raw linseed oil with a little turpentine added. Japan colors are ground in japan drier. Oil colors are generally used by painters for 116 & all ordinary house painting purposes. Japan colors dry faster than oil colors; hence are usually employed when a straight color finish is wanted--as in sign painting, lettering on glass, etc. Japan colors are also frequently used in tinting enamels because the japan vehicle is more compatible with the vehicle used in enamels. Filling Cracks in Rough Plaster Question: We don't have any trouble fill ing cracks in smooth plaster walls, but do have difficulty with them in rough plaster, tfow should cracks be filled when working on rough plaster walls? Answer: After cutting out the cracks in the usual manner--wider next to the lath than at the wall surface--wet the edges and fill tightly with patching plaster. Before the patch sets hard, rough up the surface with a small wire brush. You can, with a little practice, make the patch match the roughness of the rest of the wall very closely. After the patches have dried out hard, spotpaint them with Dutch Boy wall primer. When these touched-up areas have dried thoroughly, go ahead with the painting in the usual way. Lettering on Overalls Question: I tried to do a neat job of let tering our firm's name on the backs of our white jackets but the work looked pretty messy. The paint was hard to get into the cloth and the edges of the li tters were rag ged. How can I do clean-iut lettering? Ansiver: Your trouble probably was due to using ordinary linseed oil paint. We suggest that you get some good supe duce two part cons jack a fa care pain to u the were with S Qu built stain can that be a A be c hoile Boy an a pose Mix linse N liqu stain Boy lamp a de Boy for b Vene nen chro i-riN -o o o o Dutch Bot| Painter----------------------- ___________________________ nent green, use ij/j pints Dutch Hoy sienna color may be simply the natural medium chrome green; for a golden yellow of the pine itself, and since this brown, use 34 pint Dutch Hoy raw yellowish tone is due partly to resin, Italian sienna and Ya pint Dutch Hoy which it would be practically impos burnt turkey umber; for a seal brown, sible to remove, we believe that you use i pint Dutch Hoy raw turkey umber. have already succeeded in getting the There is nothing in the liquids or colors wood as light a color as possible. named that will bleed when the shin You might, however, obtain a little gles are painted later on. ordinary hypo solution such as photog The stain, which should be very raphers use, and apply this on the area thoroughly mixed to incorporate the that you have already tested. On some tinting colors with the liquid, should be types of wood, the hypo solution works brushed well in to the shingles. Be a little better than the oxalic acid. If cause the surface is very absorbent, the you do not succeed in bleaching the area covered by a gallon of the stain color any further, the best suggestion will probably be not more than two we can make is that you try out the hundred square feet. silver gray filler on the test panel to determine whether or not the effect Lightening Dark-Stained Pine meets your customer's requirements. Panelling The silver gray filler is composed of Question: / 'would like your advice as three parts, by weight, Dutch Hoy to the best method of removing a dark oak-eolored stain and wax finish from the yellow pine wall panelling of u room. The old finish must come off to the bare wood, and the panels reffn'uhed lighter with a sort of silver gray effect. I have experimented on a small panel by using a strong solution of floor bleach ing compound, used hot and strong enough to remove varnish and shellac. After rins ing, I applied a hot saturated oxalic acid solution and let set for is minutes before soft paste white-lead and two parts, by weight, fine silica.. Reduce this pigment to a thin paint by adding a thinner composed of equal parts of pure turpentine and good coach japan. Brush this paint on the panel a fid al low it to set. Before it has hardened, rub the pan^i cross-grain with stiff felt, or some other suitable fabric, to force the filler into the grain of the rinsing. Even so, the wood still has a wood and at the same time removing yellowish or raw sienna color which 1 would like to bleach out. / would appreci ate your advice as to the best method of removing the old finish entirely and refin all filler that can't be taken up by the wood. The filler may be colored slightly tp provide a grayish cast, by ishing as indicated. adding to it a small amount of Prus Ansiver: We a^ume that the treat sian blue or lamp black. When the ment you gave the dark oak-colored filler has dried hard, the test panel can panels was effective in removing all of be finished with an oil rub or with the old wax. The yellowish or raw wax, and then shown to your customer. o so 1 1 8 -4 00 URE as shootin', you're go S ing to want to look up some item that has appeared T in the Dutch Boy Painter maga zine. Maybe it is an article on painting asbestos shingles ... or a solution to a paint problem ... or a story on styl ing with paint. Whatever it is, y ie y w in you'll want it. But you won't find it if the youngsters have cut up that copy or the oldsters have used it to shim up the short table leg. fo D It It y w e ce o