Document DrmDVQEJ33Jm81bn8BX255Nn

LIA09520 l eas s k j s a u j o v s a s wwjcce omasa* -.is ss tEtv vas# nvsau* til -iS V3HK V, N. Y. Sty 1a . 3.S50 LSI- ij c:.~LS2S 3 * i j 3 ` ?# Usfesr* f Os EstoHi Lo*4 Trusts Elfsioa* IS csstLai c tin fcfrisrcr esS5^*>7 f 6rtfi!i fcsd srv . v ,j Vi v.s M-ci-Utiea c^jsrw iscss-c t"` KjKt.?i9 fA-jv?:. .~c5? c.s ic-si ,"'.::'j-> t'.v,%?.r: tsA psnu~.::.r:'`f Ciliir:;: iseS with leci ,.-___'to cl isir : ': tit fiCiitr# e? tia lL ,,- .:ni'o wcs rrj I./ \ 1; v.s tenst*':1. e. i .* A.. .:ftr.'."-3* 8ssl ? te'w*c2. tUzoii? E-.v.rs aa cfftcvi-r '.- .s^/c - c?l ov -: <cv'-` f-'-ca if tfejor WJ2 Bsfei ffcll aac ss-ii cffsetiTO css c." ;'> 1. v:r- tcrth**- aes*-sv ei.f*4 that liea2sc htn tot been wtiKj t`> S-ici r'; trticlo cn waiafe t&f7 ere srafciticti to iiso ii c-.-ii t*st tt:7 r.-va mt tn pisci?^ thu premier ts^ssals in their selling efforts cs the ^.iilty the Soil assures the cus tomer. Consequently I w*e Instructed to write ell licensees of the Seel ^wf Approval to urje them to loin in concerted effort lot 1. Ose the Seal on every ltea on which they ere entitled to we it. 2* Eaphaalte the eeanlng of the Seel to cuetoaere in ell their selling, advertising end promotional efforts. The Association staff in turn will five greater cn.jhasls in its proncUorol work to the waning of the Seal and the desirability of specifying Seel of Approval notorial, It will also intensify its laspoo. tlon work to the end that no subatandard cats rial carries the Soal* Ota* staff will also be happy to cooperate with your production or other personnel if they have ary questions ae to how the Seal ehould be used. I hope that you will Join whole-heartedly in these reccnwnvdatlona of the Advisory Canalttee which should bcs&flt you aid the lead lndietnr considerably# N 2975