Document Ddy09oKJ6zBXODzv1d3Lgw31B

LIA08847 jfcitoMMIMHia nA liim mw. I 'f .1 . I I trVJ**PY C^VMTTTff r;iTF~T.f ar~i>>"y"~~ ~n ppo c f ah Minutes of Fifth Meet!pr Hew York, M.Y. October t*p 1979 A neetlnr of the Advisory Conalttee of the White Lad Proawstlnn Prorran w-is held at the Co'fress Hotel, Chicane, Illinois, on Thursday, October I*, 197-9, at 5 P.M. Present. were: The Ftjle-Plehr Lead Company W. R. Me* E. L. Gouedy V. H. Hayt K. M. Zoller latlonal Lead Coepany Harold Rove ft. Joseph Lead Coepany P.nrry Outcault F. V. Peters J. J. Pankin Pelted Ptstes Fneltlnc Peflnlnir % Mlnlnc Co. Tnc. 7. 7. Colcord J. L. Cohha, Jr. - Arthur Fudner Tnc. 7. E. Pon-ser, Secretary Pchert L. Tlerfeld, Assistant fecretcry Pen Crltehfleld Mr. Crltehfleld explained the extent of the far* aarke* that could h reached t'.rour*' educatl'T'.l Is like rhe repartwent of Arrlculture's Fxtnslon Service and the bureau of Fducrtl'n's vo-atlon/il trlnlnr prorrms, sen* cf the steps helr.r; taken to Tench this r.nrket, end the flr.e rererti^n elvn Prof. Vnr. Vlack's Circular Af^l. Ke showed a trlef no1Ion picture of the 4-H Club paint deeonstrstlon eephnslrln* white lead. Br. Peters reported that, as decided at the last re*t!nr, he had ret with Messrs. Trier and pnh In New York on October 17, They wen' over the r*coarendations rade by the ralr.t committee at the start Of the whie lerd erroalm : nd the'* r*pr*-.en*.a*1 v<* of that cor-It tee Stated that their views had not chn-**d. Br. Peter" "ner-tlered the f**1 that they w*re inly repre'e'-tat.! v of t*e paint In dustry on the et^unda *nt. Hr. Poh's eonn'ey i* not an 1port-nt fctor In out-.lde r-lr.t, t*r. dr:ff*n did not ctronrly on* v-y or the on*r, > nd Vr. 7lntl had never at tended a iseetln#. Messrs, Tier -nd poh said they were at ls representative of the executive cowslftee of the ! "s-vac* ! mmi i iniii- bii - i nn mip ip wm mmm T ...........I LIA088A8 Advlsn-v Coiwitte* Minutas o'- Fifth M**tlna - Whit* Laad ____V~+*lr.r________ Promotion Pmrrww-----------------------------------------Ootot**r H-- - -P- f f National Paint., V*rr;lih * Lacouar Jssoelatlnn. They stated they had no rrltlclsa of the whit* lead *rtv*rtt*lnr that had appeared up to that tls. They said th*y wanted to avoid a flrht trllh* n th* Industry. Mr. P*tr* e*plcirv*d *o the* that th* l*ad Industry f*l* t'.'t at least th* sm* restraints t > u \ should t* #x*rcl*d or*r rlxad Mint sdvertlslnr ai th# paint coaairt** Is *ur.r**t1nf for our advertising. 4 Mr. P*t*r:; r*port*d that h* had not ba*n abla to IH f Mr. Martin of Sh*rrin-Mlliana Coepary as yat. .v Mr. P*t*rs f*lt that th* laad Industry, through it* contacts with th# paint Industry, knows ss wall as tha paint oorrltt** w-.ut reaction th* paint Industry a: a whole will hav* towards anything don# by th# l#ad Industry. Th*r* fo re , 5 It was his opinion that th* laad Industry should d*cld* lta own futur* pollclas without consultetIon with th# palr.t cossltt*e and that such daelslons of policy should ba on tha basis of what Is bwst for white l*ad. i Mr. P*t*r reported that ha, Mr. Worwser and Mr. Cobbs had rat with hr. Ph*ln of h#lan-Faust *>slnt Co., and of- f!rlal* o' th* 'looker Class % Paint Kanufsotorlnr Co. today. 1* srld that tlthourh both had started warkatlrr run* whir* le-d nalr.t af*r this yanr's blc mrlr.* palntlr.r **ason, both w*r* satlsfl*-' wirv r*suits. Thy 'alt, hov*v*r, `hat tv*r should h* wr*n nor* cor.prr tlon by th* l*ad Industry. *?* I renonad that u p to Septeaber 1, HooV*r had ead* and distri bute* a1***M* uiantitias of re*.dy-e!x*d wh't* l*td, and ton 1 >.*v W*r* *.' r'lad with *11 ft.jr S'Jdh ** *ct, rrlo*s, duality of product, *tc., and lnt*n- st_*rtlnr a bl* drlv* In Jtnusry, but thct they wrrt*d a lot of c~co''r*tlon. 1 Mr. 2oll*r stated that h* b*11*rod In any Industry a l**d*r's actions nav* profound affect on th* r*n of rh* In dustry. H* poln**d out that 5h#rwln-lllllass 1^ th* l#*d*r of rh* saint Industry and has r*due*d th* 1* d ce-t*r.t of its p!r.ts fmn *5 to 7?'* in on* y*ar. H* f*lt that other* would follow and If this Barket for white l*d Is to b# sav*d, th* laad Industry would nav# to stria* for hlrhwr laad cortar.t In print. It 5i 'h* fr,*rnl feellnr that th* laid Industry could do thinr.s no- that It could not do y#*r aro. Mr.P*t*rs b#liavad It n**d hav* no fasr of t;lVln* about t4>* value of whit* laad in nl*d paint so lorr ar p*rc*ntr*s war* avoided. It was f*lt that th* acceptability of any such treatment dapandad upon th* approach. It was daeldad that th* areocy should proper* #v*ral pat tern advert 1 *o*r,tr, trlnrln* lrto th* to* oua'tlon of nl *h laad S oort*nt p"!rt, startlnr by not eaVIn* this po*nt too pro**r.*nt, -% tn*s# na*t*m art* to ba submitted to th* r*nt*rs for crlticlsn. M**t*r.e adJo,m*d at P.M. `p*Tp*irv w sp* t-aj if