Document DdZ9Yvnwy8yZrqR9L3kK8GOga

lAfi. W >' Mfl JOINTS TO TREAT ''W -**Vv ' r' \ .1 v>j 3 l rfc-j < o < TTIMH l-^l ; m--'--n i NO NAILS TO CONCEAL ja^Jg.H-g I L LI | II 111L Jg*vyg- fa.- ggy^ T w au<a... --r--,.- - fvjg f.-v iT ' -jtefv: at:.:~ 7~-- #.ji?-.,%> u v'C, r*.#.t -s :< <! rijji.'.*-. y.\ .. <* n . - ,, . Simply spread PERF-A-TAPE Cement on back of panels... press into place--and PRESTO: | new walls as lovely as these! .I '`r.:r,v-. -. 7 i A* . ' V.' -/-/: v v. V - \>* -& - ..*T3.^ * /Ajt-r" . >:K' ..TirrA-'r'-v................................."  Unlimited decorative possibilities Economical-decorate as you build Rounded edges enhance panel effect Transforms old walls in a jiffy Lightweight-Easy to handle-16" widths ifireoroof-becauss it's sydsuh wailboar: iSBl Big Sales-Advertising- ; ; : MerchandisingSendoff Ready Already. advance word of new Panel SHBETBOCK wailboard is spreading fast'spread-. mg like wildfire Ana toe puniic response * terrific. N'ow comes the really BIG. senaoff... with a nahtly knit wee ana merraanriising plan spearnesoed by mtemive advertising and punuaty. Millions o( foraiie* will see the smashing 4-color, two-page announcement otaa amazing new way to ouiid walk--?ani SSESnocx.--in leading tneiter.-magatinft aavercsements. While yo* *e reading of it in oadc advotisiox.' jeuiember ' -your customers are naning anout rf too. Ia*sddiPOtekfuQ^ioloi*i4itei suuw w>U-ear^.tfia^. story of Panel SHZsnaxx and. expLain ita appiicatioo'and `edvanmaes.- Count^-di^ plays wdl show nmpies ana dramatize the-decorative paenbuidea.^ ' . Publicity Campaign Will Reach Millions]' Gosely coordinated with the advertising ofart. a widespread publicity, drive will, carry the news of new Panel SheetboCx to millions in special pmie .conferences arranged hy US.G. Editors and publirboe wiQ hear explained the levrxutionaxynevr way u> build wads. Hundreds of puoiieicy releasee and photograpns will'be dis tributed. Who) the full force of thia aoverosing and publicity dnve is exerted, the effect is certain to be feit by the encrs building industry. *" * ; 3AMNER Nr.'/ PAJiEl SHEETROCK I I i S i aea <n4i, J rl.. *aa ??- | abrdWdiCedCty I YEAR OF AMAZING HEW SHEETROCX FT RECODE H' flr*es4 40 wild l-hr. firs rslinn H' wufe ADVANCES IN SHEETROCK WALLBOARD NEW SMOOTH END SHEETROCK rdr. imtv dribu sid tbit m*3*i osU-b4 ion! fisisttiai ~ .... /& f' iGsa*ji3 ' M; 4 2 NEW TAPERED EDGE SHEETSOOC - ------ PSH sists fctcaat* msiI Sn sunk- ,r- f;r.v ?::<5-a-2ead corner xBNfORCtHENT vr J - * . *:v ** - - - new tripie spark pere-a-tape TIPS neoe ?fs- erssisd for Z I: fl ** . On < U. i. POT*QI | 0 4 10 --------------- --comtv.nv --- *; `:,^`2 ^ `-A -A v'S 6 >* . iSdfi4-' ; ; Ii.-r , iH- f .*>. - v -,s- Most sensational forward step in nvpsum dry-wall since United States wi i l' Gypsum invented SHEE7ROCK in 1917 v,-*.vST here are the. panel features that start a new era The announcement at new 16-*a-wide Panel SHzmoac--in regular usd two distinctive predntshed surfaces- wn a step forward in dry-wad materials lurpassing any ocher singi* idvance* mDC uoce United States Gypsum introduced folded edge SflEmocx 35 years ago. Hot only ooa it widen the field of apptknooo. but it opes* pcecbeady limitlea pomibui&ee in decor*ore qmtzDtot--and mutea application tools. The 16^ncn raunu eoge uuta are . butted togetho*. They are applied with Pnu'-A-TATB Ceoseot wtuch normally the in p*aee without tern- porary or other nailing, /".V ' Aithough joint treatznent/is OOP-, required, wba Plain Panel Sjutibdot is used, apply Pur-A-TAy** Joint Syeten on inwde oernwe and Pin^A* Bkadmnforeemoit. wuh Pny-A-Tar* C^nent on outade tortm. *' amazingly feat and easy. It w equally suitable for new coosmjcaou or over Tarinff wBii*--ideei for remooeung end aluraaon wort Mew Struted finish Ptoeli Offer Many Extra Airaetagn Hew Pud Sasnocx products orfw aO the advmncagm<rf regularSamwoCK waUbeard and. in addition, bring the' user such important plus benefits ae -r, .7 VV t' , Now aw available or Plnur* Panel* Knotty Pine Panel and a distinctive at* Neotraltone Striated Panel. SHimcoac Weilboard today oefert a remarkable variety oi wall oeatzsesa and decorative poeaibilitiee. The fin* iabed surface of the new N'euoaitcoe Striated Panel la ncoJy gnxrrw. and predecorated m a neutral tone to accentuate use panra. - eiwftennins eesn id-hworilinfc.fiwaaiwi.-.B easy `erection, atoaetive panel joints that-require ao sperial treatment--oo- face aauing--oo neilhwerle to ocaoeal. The iMneh width make* handling remarkably easy. A pond 8-feet long ' wmghe only about 18 Iht. ao itfe aa*y to carry into buildings and up narrow or turning smus to <htrl*Uj get at" acne or b ver*popular Knotty Pine a photo graphically reproauced m natural color on aign-quaiity paper that cows cue Get all the facts Vh-ial Ever for Remodeling end Alteration Work! * Puw Scrica gTw cvteuucr - titTv/il ^*l*bo4n3 , Mipubii $ -tne mv N'mo^umi* aa-wd. she rooo \* rmay to live in. .Tus 4tw dvte a slutioct Wall* beer* a mb sr u* artninciurat pm<M - U.-9CCC wore r 1 Snitl thsc jrdobjm wick UT umi t-----~ <V ^raatly . * :or ccv work evw 1 vmvum . > j Kiocry Pii* ao -w.cmj favor i farr 1 my as4 utweooo. .Apart Jrda *A* otirac | . *'' ue (osyo I L-wdnxaposraoaa to twvi ' wmr ay L&a am icaad. ifie Peauty sad | ' i--1T.v or cunuat | preview cmkw otnw i mjjxAouiSf 4 tOs piMM Aar* j Tiawna j afucts ~ftf esa . m* a a flarruff mear * tor r tk 7r*4eap^LM *"--- W^b is* i P*w an u if to* trias appiin a i "niijmmB puaa''-^QBBue tbs avar to ; a>ttv< sew roews ftaiakad. Old roeas | > i the sew Pass jnrnfla. ' face of the Kncity Pine Panel. The rounoed edges of the panels butted togetoer every 16* give proportion ana depta to Knotty Pine Gypeum WaJlboart installations never before achieved. The face of Plain Panel SBZxntocx is highly caiendereo mama paper suitabie for any type ai decoraave treatment. Atow* Aaybedy Cm Apfy | Hew Panel afOZTtOCX a so easy to i apply tnat aimost anyone can no it. | Appucacoa a fast--even faster tnan i vulpapir enfl recume ;*ve j FILL-IN AND MAIL COUPON CatM tew j GwMm: ff--m tow pg ae--IM ! oil vtu wnM iM lull ui ft la* w* J FiMi Jama tittwi w J XAMt.................................................. # mw ................................................ S snoacm.................................. J cmr...................... stats.............. * UNITED STATES GYPSUM COMPANY, 300 W. ADAMS STREET, CHICAGO 6, ILLINOIS Latest U.S.G. Improvement Makes Biitt-s^ Joint Finishing Easier, Faster and c*> 'if -m * .. Summary Lineup of New Smooth End Plus Benefits 1 Mcaaamt harder I ad difflcttilU*. 2Ptrmll* aaaJr, tuiar a*d b*tur (tfilahlnf ot bull and jomu. 3 Mara poaUiva dlaaMtoml emtnl aaaura accurtva Uofth. 4 A bailar locking, llfhlar parka*a (hat afarda miihh praiaetkaA. C OuUUadlaf product SL'pfradaa tk aualltr f AnUkad nr* dM *iU SHCCTtoCK. tba tnpnaf OSaui Another in a long list of major improvements to spevc and ease ?hectock Wnlihoarcf <\in- struction, and further ra:ie thequalityof the finished joo, is announced by United jtntes Cr-p.-ii:*:.. New Smooth End is ar.jtner outstanding U.S.G. improvement offering real benoiv* to ri-.-.-T.il contra- tors, operative builders and architects, as well os to the dealers who nock anu * u the carpenters who install it. . Among many noteworthy benefits, the virtual elimination of time-cormnmnThpv/J ing of ragged paper at butt ends is receiving special attention in the field. Th.mks to n-v im proved production methods, the ends are machine-smoothed-before theyjeay^theji-ir^. t a Comparison Shows Advantages > of New Smooth End SHEETROCK : Further, the same new prorc<s:r.r that bring about the new Si,mo/.- i provide dimensional control. This cc-'ur ` in turn, effects further oennumn* :n -nr- hours; helps eliminate unnecessary trimmim, 'and waste of material In addition, nil tho^e / advantages bring you USG umt mspons/u.!- .j'ityidf macsruili-H-f; ; ; ,Vr,s-;v ' - . -` MtitawdiiJGuAppecransc .. ACCURATE LENGTHS , Not only does the new Smooth End -o.ike po t.`sible easier, faster and octter fin.s-Mng of .'butt-end joints--it givea SjrEEThiiciv, now MAKE JOB EASIER i -,more than ever,-a quality appearance that -^builds confidence in.the mind of the cu<Miu*r. 'a v .In a minimum of time, without costly < n-th - Already noted for its uniform quality new job preparation, the new Shektrock turns ^Smooth End SHEETROCK A'allboard now Th Inponaal SUftrwie* la Ik* mw Smooth W.-. 7-out the kind of dean-fin--. 4 accurate job that .^brings users the benefits of yet more positive ^ dimensional control ' \J SHCrntOCt la dfM lo taaS it (lasta-ao rwtfk. uaa - down. The m. (actac7-MooU4 1 lebeneflts.everyone concerned. . .. ' Ma aaki buaulUul bull )eiau. -Vjj.Equally Important to all'who apply, Niy, t On the job, the almost unbelievable degree fo uniformity of length scrueved in the new ' manufacturing process means even faster,: - ^.specify or afiodc and sell Smumtock s the UPGRADES QUALITY- v/act that the new Smooth End is a /ird m,i .`tThifr hard, quality gives the wailboard ,7'i- ^smoother, easier work, with marked benefits -for all concerned. The time saved represents * saving in money. The beautifuily end* r. {'finished Sheetrock is a pleasure to work 'with. Smoother, Higher quality work results,' - When U.S.G field service investigators went - . with benefits to owner, architect, operative ' out looking for ways and means to a". ? builder, general contractor, and the carpen- fine product even better, they came back with * Vter himself. '^r this suggestion: "Make the ends harder/' f-l-. Like the other recent improvements ini * v ;' U.SG. engineering and research specialists' ' Sheetrock. the new Smooth End feature - went right to work on the oroblem--<ame up " - iwas the result of months of stuav of the Construction of Sheetrock. the % fireproof < nite-advantages-Ln shipment, storaee anx gypsum wallboard, is qusJity' construction--. , .handling, se well as on the job. ail Amenca knows that. -Now; 'even finer \ .a Thoee who have inspected. th<* new r.mluct quality is easier than ever to attain, .thanks have commented on-the imnrovei st-pi-nr* -to the superior working qualities of the new `ance of the package. They have noo ri, '. Smooth End SHEETROCK. '' . . that end bundling tare^ 'La be aopiu-.l m r-e The outstanding appearance of.this newly ' smoothly and urhtly `-o the Smoot:, r. .,c . improved gypsum wallboard,' the snug fit SH2ETR0CK, assuring m:xitmi(n proteev-n. ' made possible by yet more positive dimen ^low ready, for del.very ir. this wrr.ur/. sional control and the generally superior c,Sheetrock, the fireproof gyv^um wa!l'*:trd / r workmanship chat goes hand in-hand with - * with new Smooth End*, is nn achie< - rrnt with the latest Shutrock improvement a '.^product in use in the field Researcn of this | top quality material of this kind--ail give tfie -i ' growing out of many months of researen 'o\- Smooth End that is a uniformly hard end-- "kind is a oay-in-and-day-out business for a owner-insoector an ur.presaion of. quality , 'U.S.G. product engineers. For '`Her the nardeat in Sheetrock history. - ' large staff of U.S.G. specialists. work that unmisuxaely saya, "Sheetrock." 1 improvements see neat page. r t i & O \6 ? 9 T 9C01M "Tapered Edge SHEETROCK'Wallboard... A Notable Improvement" APPLICATORS' CONTINUED PRAISES OF APERED EDGE SHEETROCK CONF1RM EARLY ORTS OF ITS OUTSTANDING PERFORMANCE -REVOLUTIONIZES JOINT FINISHING The enthusiastic reporta that continue to jxur in from all part* of the country make it dear ' that Tapered Edge Shebtrock Wallboard u more than fulfilling eipectationa. Faster, better finishing of joints. Savings in cement. Uniformly smooth and level joints with less time and effort--those are mentioned over and over un as important advenlagea of the Tapered Edge improvement. The word spreads fast--as al iwn by the (growing preference for Tapered Edge Sheetrocr. -. " United States Gypsum offers all the elements of Gypsum dry-well construction. Unit Rksponbibiuty for wallboard and joint-treatment materials is assumed by one reliable manu facturer, You'll find,as have many others, it pays to have product responsibility for ail your dry-wall materials rest with U. 3. Gypsum. * ' I PARADE of major improvements makes SHEETROCK wallboard construction1 tfie' Alii , ,, ever ^ '.-i-v-'; * . ZIP-TAPE opens bundles in iem than e second. No ' TAPERED EDflB feeiere minimum shrinkage and * | culling or tearing nw*y from bundle. * . | edge cracking, provides smoother &HEKTBOOE jtjnta I `*#1 SMOOTH END feature makes bull-end joint finUktag earner. It'* a harder, mure durable end. SPARK PERFORATED TAPE eliminate* cement * IMPROVED JOINT CEMENT w earner ts mix and .. TOPPING CEMENT Reeds prsclkally M^eanding. pimples and per(nltw pellera. 'L'T ' ' t"t' sppty smoothly. There's less shrinkage. - FVweon smoothly. Makes aa Ideal flelak coat.