Document DMgL0EaMV9gK7JNZXJZjJwGZO

Bigger Pie--More Pie for Everybody The paint business is a big round industrial Pie. The business each man does is his slice of the pie--whether he is a manufacturer, a dealer, or a painter. A bigger slice for one fellow doesn't need to mean a smaller slice for some other fellow--if we just make the pie bigger. That's what the "Save the Surface" campaign is doing. Thousands of letters on file at "Save the Surface" headquarters show that this adver tising is teaching people the benefits--and the real economy--of using more paint. It is paying painters, and it is paying deal ers, to get together in their communities for "Save the Surface". They soon produce the bigger pie--the bigger slice for each. More for the dealer, the painter, the wholesale distributor, the manufacturer. National Lead Company N* York Boiton Buffalo Chicago Cincinnati Cloroland St- Loot* San Frnaciaeo (John T. Lowia A Broa. Co, Philadelphia) (National Load A Ofl Ca, Pittehvgh) Believing, as me do, that the "Sevt the Surface" advertising ii femtrful influence mi increasing the volume offainting dene in this country, and beiisving that tee, like alt tke> ether manufacturer! in the faint and allied lines, are receiving ear share cf the benefits of this advertising, me gladly devett space te the promotion of this co-operative work. 0000-NLI-000016806 .1