Document DMewKZp8Lpxrg3gv5NM4woy45

iHtea LIA15848 ftruce fader What 1* tha outlook for the coning Tear for lead-add batteriesT Bob Zitgfeld rags*ted we look ahead to the cooing year in our talks, I*a sure hr didn't nean that vr were to ctxpete with tbs experts you'll he hear ing oc this prograa by raking aarket forecarts. But, at the s u m time, It la part of our Job to feel out the possibilities for seriating and promotion and make sure that your advertising, promotion, and technical service dollars are spent where they will do the noet good. In the case of batteries, there are two aarkete which we continue to watch and prcaota. the first of these, battery vehicles, continues to grow steadily though It hasn't yet achieved sene of the spectacular new ground we hope to see It conquer. Ihe growth bar been neinly in tha field of conventional Industrial trucks and In golf carts and their Industrial cousins, tha personnel carriers, the spectacular aarkst lies la street delivery trucks and it la our faellag that we're close to breaking Into this big field. You've seen samples of tba current advertising elmsd at these aarkete and you'll note that our puhllcatlona continue to hamwnr away at the advantages of battery poarer. In addition, vs are now Beating regularly with the Material Handling Institute and vs have a --<H"g T*'g" 1 several hundred electric utilities to enlist their support In selling the Idea. As a result of these programs, we placed 35,000 plecee of literature In the hands of people who requested then during the year Just past and we expect to do a comparable Jab this year. Yhe second big new battery aarket we're watching Use In battery powered tools and alliances. It has been given a big push In tba right direction by the two sealed cells you can see on display at this Besting. In affect, these do everything that nickel-cadmiiM batteries can do at lass than half the ooct. (Xir publication, "Yhe Picture Book of Power Batteries," was Intended to Interest two kinds of people -- potential users of batteries and product design people. Thla latter group, we feel, are the sain targets for now la exploiting the sealed cell. The ''Picture Book" and our advertising cootlnus to produce tantalizing Inquiries -- battery powered bicycles end toys, battery powered picnic refrigerators, eaong others -- end we hope that It will not be too long before s o bs of this thinking aaterlallses Into real products. I wish It were possible to picture the outlook for lead la sound aad vibration control In as neat a package as batteries. It Is not. Mr. taylar will tell you of his experiences In evaluating lead tar noise control la his talk later aad I shall leave it to hla to picture the "Alice la Wonderland" aspects of the field. You way remember one of the Illustrations of that book -- Innocent Alice playing croquet with a flamingo for a aallet and a hedgehog for a ball. ftibetltute a noise generator for the flamingo and a recalcitrant noise reduction curve for the hedgehog and you have a fair idea of what it feels like to go through sane of the terts that we have aade together. Suffice It to say that In a time study of acoustical evaluation work, a goad deal of the total effort vtwld have to be entered under the category of Seed scratchlj^" or wooderlng why. Still, we continue to receive Inquiries and we attempt to dissenlnete honest technical Information and saaples. We have placed articles oc actual oase histories we've had s band In and we will continue to publicize the week we've done. Ctae at theee will appear shortly In American City and another is available as a reprint of a recant paper before &AI la Drtgdt. IJUPJJJJIUP U14. pyWIIJJin J J , iiiii iiiptiBpBW!iiii!itiu! i-'unnBii^g ii ! tnmiMw mmm wmm. LiA15849 Bruce fader Va era by d o naans abandoning lead for architectural us* M ttr. Taylor uill tall you. But floe* he vlil b looking at thla field la sea* datail, I'd Ilka to close by exploring one of the other narket poaalblUtlae. load leaded dangling caspounda renala a difflcult-to-eatlaate but definitely intar* eating uarkat. The Bored baaa being built la Dearer u*d about 30 toaa of damping ca^iounda and leaded compound* ear* bid for tha job and lost --- prin cipally, X faal, bacauaa not enough vaa known about than to achiara tha baat perfornenc# par dollar. CD tba other band, oca large air conditioning aqulpnest naoufaoturar continual to order rubitantlal quantities of tbaaa aatarlala several tinea a year and ve know of tbalr uaa In office equipment, nilItary aqulpaunt and other place* that euggett big original equljnent potential. If you happen to be riding one of tba paaaenger car* of tba Southern Baileay acnetin* aooa, and notice that It teasa unusually quiet, you can ba pretty sura that flea tons of laad-loadad dealing ccapound hay* baan troaellad onto tba structural deck under your fast. Thla la a pilot affort by Southern ftallMy and plana call for as aany as fifty paaaangar ear* to ba ao treated If they are satisfied with tba results. i n a M ta d ta a !. I'PippWilljpijti; IlfMI i|igJiJ!H.iJj!i.i ^ILliiiyy.. J^TOi.1'1|1!.ii lJJJlIBffSlWIWjH!! iBPP *w