Document DGangoJdYXV6v7p309ebv0bbM

House-Owners I Have Known (From a painter's note-book) No. 4 . . . Jack-Strong - 7 Violet Strong "I wrote down `Jack Strong' before I thought. His wife's name and picture should go on this page. She really gave me the painting contract. Violet Strong has always been one ofthose small, clinging-vine women who get what they want. She wanted Jack and got him. Since then she has been the real boss of the family. Jack said their house didn't need paint. Violet decided it did. The house was painted.". "I started after the Strong job by seeing Jack. But I struck rough going. Gosh, he was-4 stubborn Inrd! '`Nothing doing,'he said on two occasions. On my third try he exploded. `I won't paint this year and you can't make me,' he said. `The paint on that house is good for two years yet. Don't bother me again.* Did I say he was stubborn? " "One day I met Mrs. Strong. It didn't take her long to agree that the house needed painting. Then for my master stroke. `You know, Mrs. Strong, I heard Mrs. T-- say -the other day that she in tended to have her house painted.' Mrs. Strong's eyes flashed. `If her house needs paint, I'm sure ours does, too. Just let me talk to Mr. Strong about it.' " '`A week later I got a call to go to Strong's house. There they stood--Mrs. Strong : smiling, Jack looking sheepish. `I've de cided to let you paint the house,* he said. ` Guess it needs paint after all. Let's sign the contract. See my wife about colors, etc.' I didn't crack a' smile. But. Mrs. Strong did behind his back." You can make use of two influences in landing stubborn prospects This advertisement appears in The Painters Magazine, May, 1926, issue. OOOO-NLI-OOOOl 7509 // Feminine influence often ft persuades the Strongs to paint Your second source of help is the Never Fail Plan EVERY once in a while painters run into class job with it and satisfy even the most par prospects like Jack Strong. They are big, ticularhouse-owners. Thesepaintershavefound strong men, able in business, but likely to bealso that houses painted with Dutch Boy white- stubborn about accepting suggestions on such lead paint serve to advertise their skill and thus f matters as painting their property. If they de help to land other contracts. cide not to let themselves be persuaded, no I man's arguments can move them. Call in the Never Fail Plan, too If you find a woman like Mrs. Violet Strong, The second way to overcome the opposition of enlist her aid. Tell her how badly her home any prospect is to employ the Never Fail Plan. needs paint. Appeal to her pride. Perhaps the This plan works successfully for painters all I fact that the house of one of her friends has just over the country. It is especially designed to been painted will win her aid in persuading her get difficult prospects. Its influenceadded to the husband. Such suggestions to her will most feminine aid you have obtained should break likely be more powerful than the fact that it is down the last resistance to signing a contract. economical to keep a house well painted and Thebeautyoftheplan is its simplicity. Allyou protected against rot and deterioration. With have todonowisfill out thecoupononthis page, some women, however, you can also make tear it out and mail it to our nearest branch. effective use of the economic and protective By return mail you will get full information arguments. That matter is for you to decide. about the plan. Send the coupon to-day. After you have enlisted feminine aid and NATIONAL LEAD COMPANY gotten the contract, a property-owner like New York, 111 Broadway ' Boston, 131 State Street Strong will expect the best job you can do. He Buffalo,1160akStreet r Chicago,900West 18thStreet Cincinnati, 659 FreemanAvenufe * Cleveland, 820 West i will want you to use the finest materials and Superior Avenue - St. Louis, 722 Chestnut Street ' San that is your cue to use pure lead-and-oil paint, Francisco, 485 California Street * Pittsburgh, National such as that made of Dutch Boy whitelead and pure linseed oil. This paint has been for generations the standard for ' Lead 8s Oil Co. of Penna., 316 Fourth Avenue Philadelphia, John T. Lewis & Bros, Co., 437 Chestnut Street. protecting and beautifying houses all over the country. From pre-ReVolutionary days until now lead-and-oil has been the paint used on the finest houses in the land. Professional painters use it be cause they can be sure of doing a first- National Lead Company Please tell me how the Never Fail Plan can help me get more painting contracts. Name.................. .......................................................... Business........................................................................ Street...................................................... Town.'....................................... State. t This advertisement appears in The Painters Magazine, May, 1926, issue. 0000-NLI-000017510 N23959.01 as: