Document DGDzk16QN34zvN2RXNLM0zVm5

Lead Industries Association, Inc. aLEtfXmSGK 282 Madison Avenue New York. N. Y. 10017 * Telephone: (212) 679-6020 March 20, 197( SUBJECT: LIA ADVERTISEMENTS IN "BUSINESS WEEK" - 1970 To: Members of the Lead Industries Association, Inc.: Here are the first four Lead Industries Ads for 1970 in Business Week. Through this publication our campaign reaches 627,000 influential names in American business management. The objective: to dramatize the important role lead plays in everyone's lives as well as spotlighting product applications. This effort is supplemental to the Lead Industries campaigns in seventeen (17) vertical publications. Today's adverse developments for lead involving air pollution and gasoline containing TEL, with the attendent adverse feeling toward lead generated in an un informed public, makes the Association's campaign in "Business Week" more important than ever. Every one of our ads in this important publication tells of a truly con structive use for lead from whLch society benefits. Future ads will highlight important benefits of lead m architecture and construction, battery uses and design. We know lead's essential role in modem society. we tell the rest of the world. This is one way in which Sincerely, JT S : 1m Enclosures Jerome F. Smith Manager, Advertising & Technical Service PNYC00001212 N10188 Highways are safer A lot ot thoughts drift through your mind when you've been driving for six hours straight. You listen to the radio. You day dream. And you try to keep your mind on the road. You may not know it, but for the past six hours, you've had an unseen helper, this bold chrome yellow line at danger points which depends on lead pigments. Cautionary highway signsare also painted with this lead pigment. There's a good reason that the Bureau of Public Roads, the U.S. Department of Commerce and other public and pri vate safety organizations go with lead. Lead chromate gives excellent visibility, is weather-resistant, and has high color absorption. Because lead is there, highways all over the world are safer. For more information on chrome yellow pigments, write: Lead Industries Association, Inc., Dept. , 292 Madison Avenue, New York, New York 10017. Lead Industries Association. Inc. 1970 Advertising Program This ad appearing m: 8usiness Week Ad 7063 PNrcooooUl3 N10188.01