Document DG5Mj5ypG5pwnD1odeO0412G5

House-owners I have known (.From a painter's note book) No* 1 * William DeLay "This is William DeLay--`Put-it-off Bill* his friends called him--a house owner whom I al most persuaded to paint. He is dead now, God rest his soul. His dying words were, according to Sam Crowther, * Wish 1 could put this off till next week.*" 1gyap guess 1`n wait awhile." 'ThtelsBUTehouse'later. Isaid.`Your house aare needs paint now.- He said. `No; there's still eome paint on It. Guess ['ll wait a little while longer.' " "Bill waited--hut the n didn't. This was the cm dltion of Bill's house ti last time I talked to him 'ou have 2 ways to persuade the "wait-awhile" prospect HERE are plenty more of the DeLay family you ought to paint their property now, is to employ Tthroughout the country. Why do they want to the Never Fail Plan. The beauty of this Plan is its "wait awhile longer"? Many of them think that thseimplicity. While you are keeping in direct contact present cost of painting is too high. When you meet with your "hard-to-persuade" prospects, this Plan, is such prospects you always have a strong argument supplementing your efforts. It will not do all the work with which to answer them. In a few words, it is this: alone. But it makes your arguments more effective. Houses left unprotected against the attacks of the All you need to do now is fill out the coupon on this weather soon become unsightly -- are sure to decrease page, tear it out and mail it to us. in value -- to rot -- to decay. Extensive repairs must eventually be made to prevent total destruction of the unpainted property. Explain this to the home owner and let him decide which is better economy--to pay a The coupon will bring com plete information about the Never Fail Plan. <&5&P reasonable sum now for painting, or a very much larger amount for repairs that will be necessary later to replace deteriorating property. It should not take him long to admit it would be better to paint now. Then point out to him that lead-and-oil paint, such as that made of Dutch Boy white-lead and NATIONAL LEAD COMPANY New York, HI Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cindnnatl, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & Oil Co, of Penna.. 316 Fourth Avenue; Philadel phia, John T. Lewis 8s Bros. Co., 437 Chestnut Street. pure linseed oil, is much cheaper than most people suppose. Not only is its per-gallon cost low, but its cost applied amounts to very little compared with National Lead Company the saving which comes from the complete protec tion it provides against sun, wind and storm. You know how good this paint is. Tell your prospect how it has Please tell me how the Never Fail Plan can help me get more painting contracts. been the standard for generations. Our forefathers used it. Painters everywhere use it today. They know they can depend on it to produce a painting job that saves and beautifies the surface. Get the Never Fail Plan to kelp you The second way. to persuade men like Bill DeLay that This advertisement appears in the following publications: Page American Painter and Decorator--Jan. Master Painter ? Decorator--Jan. 0000-NLI-000017424