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Ipg Keep this book handy- lt's ^ur bestl^rM ^^^iCTfi^Sl^^^E^^S^i^i^racfio ^ Pp$^ spots, 11ne:,^^^: s-T Js*f-; Xw* t* JSJ- /SSri't-Ki. '. J'Aws . ; S'-' - , . ifr` ' . r -fi Ais s...y v; 4*SuTM * !> ".'i~X.- ,*. '* - ^ t~^' &*r&Cv*-">. .*&-*.. '- -. **e.- oS','.'t, - ^..M-?:' w* <, e^/-..-..'.>... -' ' iggf^Tyib%3fe. -v^r: Sas- i'-v^,.''..--;' 5*V^r--' ` str. V.4yy4^-;- fc?T^;'-.>;y~'..', P*?- -/ - *** ,, a"'^-:- *Vv -' * , nu ,,V*C?4,-y CO-OP HIGHWAY SIGN ADVERTISING -- , YELLOW PAGES ADVERTTSIfl - CO-OP YELLOW PAGES j$, ADVERTISING >.4^ r ' - ' -V A**' i " CUTS FOR YELLOW PAGE/- ADVERTISING ;' -- ?f?3jfcilftL CO-OP DIRECT MAiLV^Mng ADVERTISING x~r.lp3*T^ - '"4 jpte ^s!M% CO-OP RADIO ADVERTISING! - - &.&*&>* " CO.OP NEWSPAPER ADVERTISING, &Y.1--S.V 'a- * Vvs'sv*: iU'.-e . , :**. 2 *4 grtvi i'n- 1 AND RACK COLOR GALLERY AND DISPLAY RACK -. : -v,f^ -..`-^ .1...- v^7^--*** - `--*`sT5,y ,,,`-* - ^ * y"*it -** -. .i ..w <,- r .. v.- . .^.r r***-.-*sc4?Vx-;. .*. Sc-... -1 0000-NLI-000020352 C ! C >p =* r <-V t ."V :v^. Dutch Boy shares your advertising costs dollar for dollar under the terms of your yearly Co-op Advertising Agreement. It is to your advantage to make full use of the many opportunities to advertise and promote your store and your Dutch Boy line. The selection of the best advertising media suited to your location and merchandising requirements is important. Choose the one that promises the best return for your advertising dollar. Be sure you've signed and returned the Dutch Boy Cooperative Advertising Agreement. Your file copy will indicate the amount of your advertising allowance for the year. Please read your copy carefully. Become familiar with the terms and follow the few simple rules. Start with a plan. Productive retail advertising should not be "hit or miss". Select your media with care. Budget your expenditures over the proper period and schedule your own ads to tie in with Dutch Boy national advertising whenever practical. COOPERATIVE ADVERTISING k 0000-NLI-000020353 To avoid delay in the processing of your Co-op claims, they should always t be checked to be certain that they include the items listed below: Full-page tearsheet showing the ad. > Itemized, receipted invoice showing the rates paid and the dates of appearance. "A..r..m... Sfv v t *. jyp* s*w aMias***6 *> Copy of Script (if script from this book is used, it is only necessary that the number of the script appear on affidavit). (; > Affidavit of Performance from the station. .* j Receipted invoice showing rates, and times at which Spot Announcements were broadcast. '' , . . )--Vf e i - e. > ' t l i i N > i I *" ' * J J -***** -V " ' > Sample of the mailing piece used. T Post Office (or Delivery) receipt showing number of pieces mailed, cost of mailing. > Receipted invoices for any other expenses. ' .: *\ -v\.* if- r > Duplicate invoice from National Advg. Co. V Monthly bill from the Telephone Company or, if paid in advance, receipted -* contract or statement showing term and amount paid. , . 5>- A. : T^ #' V. 0000-NLI-000020354 .* . -*v . CO-OP HIGHWAY SIGN ADVERTISING Around the clock store advertising for only pennies per day The cost of a Dutch Boy Highway Sign can be less than 30 cents a day under the Co-op Plan. Brand identification for 24 hours a day that identifies your store as the place to buy Dutch Boy Paints. When placed in strategic locations along main highways leading to your store they continually remind prospects and customers that you sell Dutch Boy. Signs are big and colorful--10' high by 8' wide--including the 2' 9" by 8' store name panel. All printed in new full-color, reflectorized "scotchlite." Day or night they spotlight your store name and address along with the familiar smiling Dutch Boy. Paint prospects are more than local. Two thirds live outside your immediate shopping area and one third of those living in the shopping area will use the highway daily. To arrange for installation, or just to learn more about the program, see your Dutch Boy Sales Representative. Through him the National Advertising Co. will be notified and one of their representatives will call to discuss the program in detail. 0000-NLI-000020355 YELLOW PAGES LISTINGS Paint Dealers Retail Atlas Punt A Wallpaper 846 Aider Av Bertram's Punt Store 1121 Elm Av MA 1 7862 MA 2 1104 BOB'S COLOR SHOP 721 Great Hiway \ Branson Hardware & Supply 104 MnK'ftjer Or AT 7 0342 MA 1-7773 CRANSHAW HARDWARE - Featuring `DUTCH BOY" PAINTS f 1186 Mission Terrace Crowe s Pamt t Wallpaper / 2121 South 4th St f Don $ Building Supply Ccnttr 107 Noth 11th St . DRAKE'S PAINT * WALLPAPER P 630 St Francis Way Dristan Lumber Co Inc 2104 Alder Av | Dunn Home Supply 1301 13th St l Durable Pamt Stora J 1976 Maple Av \ DUTCH BOY PAINTS AT 7-1165 MA 2 1102 AT 7 7012 MA 2-4242 AT 7-5537 MA 2 9931 AT 2 0863 PAINTS. VARNISHES & ENAMELS Blended to keep your home bright Manufactured by NATIONAL LEAD COMPANY "3 "WHERE TO BUY THEM" lrA Atlas Paint t Wallpaper 846 Alder Av MA 1 7862 BOB'S COLOR SHOP 721 Grtit Him* AT 7 0342 CRANSHAW HARDWARE 1186 Mission Tirract AT 7-1165 Titssarald's Do It-Yourself Shop 731 Bacon St AT 2 9011 HOUSE OF COLOR 2104 -7th st MA 6-6543 Ma(e Hardware & Paints 916 Richland Av AT 2-3456 Erwm Herdwart A Variety 1660 Evergreen Rd Emory Williams Hardware 101S Commtroal St AT 7-1765 MA 7-0123 f Continued Next Page) All national Dutch Boy advertising refers the reader to their Dutch Boy Dealer . . . "He's listed in the yellow pages" . . . You need a listing for Dutch Boy store location. Typical Regular Type Listing (RTL) "Boxed" Informational Listing (IL) in several sizes and type faces Bold Type Listing (BTL) Your local phone book representative will solicit your listing under the Dutch Boy Trademark Heading. Only authorized Dealers are eligible. Dutch Boy pays the entire cost of the Heading. You pay only for the cost of your store listing. Listings are usually available in either of two styles, Regular Type (TRT) or Bold Type (TBT). Other types of listings not under the Trademark Heading are also available. Because these are intended primarily for store identification, not hand identification, Dutch Boy does not share in this expense. They are listed under Paint Dealers--Retail and are available as: For complete information about rates, and vari ous Yellow Page listings call your local Telephone Company representative. 0000-NLI-000020356 CO-OP YELLOW PAGES A Yellow Page display ad works for you all year long. Unlike Trademark Headings with Dealer Listings, Dealer Display advertising in the Yellow Pages qualifies under the terms of the Dutch Boy Cooperative Advertising Agreement. Other than prospects directed to Dealer Listings by national advertising, many shoppers have come to rely upon the Yellow Pages for guidance. A store Display ad will back up the regular listing program and further advertise your store and the services you offer. You will find a complete showing of Dutch Boy Yellow Pages Display Ad cuts on the following pages. They are available to Dutch Boy Dealers without charge. If you prefer to create your own Display Ad, the Telephone Company will be happy toassist you. Such ads should be submitted for approval prior to use to be sure of their compliance with the terms of the Co-op Plan. 0000-NLI-000020357 CUTS FOR YELLOW PAGES Choose the cut you want... it's free! Your name, address, etc. will be typeset by the Phone Company at no cost. Engraved portion (for which the Phone Company would normally bill you) is provided free by Dutch Boy. For narrow-columned books, cuts can be trimmed to fit. Order coupons for free cuts are in the back of Section 1. VutcJt'BoifPauiti 651 1 quarter-column 656 2 quarter-column 657 1 half-column 0000-NLI-000020358 d is p l a y ad s Fill in store information to suit your needs. 652 1 quarter-column "more .years to the gallon 653 1 quarter-column 654 1 quarter-column s OtitotUsH pain t s 658 1 half-column get"more .years to the gallon with C -/-j : S.. 659 2 half-column 0000-NLI-000020359 CO-OP DIRECT IVS/LEL ADVERTISING Because Direct Mail is highly selective, it permits more "direction" than with other media. With the proper list, you can pin point your target area___a specific neigh borhood, all the homeowners on a particu lar street--any group you wish to reach. Use Direct Mail for special events or for important announcements or for certain promotions that are sure to create custo mer interest and response. Many Dealers make use of Dutch Boy Newspaper Mats, or illustrations cut from the mat repro proofs, in preparing mailers that are both effective and economical. Remember, Di rect Mail can be quite expensive. It is well to first consider and evaluate the costs of printing, envelopes, addressing and post age. Design your mailer for maximum im pact and plan your efforts to concentrate on prime prospects only. If a local mailing firm is available, they can help you mate rially as to advice, lists, costs, etc. CO-OP TELEVISION ADVERTISING The medium of Television is forceful and effective because it gets the viewers inter est with sight, sound and motion. It can present a paint sales message in the very area where it counts the most--the pros pect's home. Most TV stations offer a range of 50 miles in all directions, though not as great as radio, it more than ade quately covers a dealer trading area. If the spot announcement you would like to make would apply to other Dutch Boy Dealers within the same TV area, you or your Dutch Boy Sales Representative may be able to effect a "share the time and cost" combined program. Before contact ing your TV station, check with Dutch Boy as to availability of any Dutch Boy 60 sec ond TV spot films. Depending upon the extent of the schedule, certain free serv ices are available from TV stations to help you create your own "live" type spot. 0000-NLI-000020360 CO-OP RADIO ADVERTISING Many Dutch Boy Dealers, particularly those in or near smaller cities, know that local radio is an excellent advertising me dium for them. It is effective and econom ical when used for the promotion of sea sonal products and special merchandising offers. In the larger cities, the high cost and the impractical broadcast range has been successfully overcome (as with TV) by joining with other Dealers in a "pack age buy". In this way the cost can be scaled down to be more consistent with the market area involved. Stretch your radio dollar. Ask your radio station about special rates. Most stations have plans whereby you can purchase a specified number of spots in a given week or month at substantially reduced costs. Other reduced rates are available when the station, not the Dealer, determines the times of broadcast. A complete assortment of Dutch Boy radio scripts are in this Section following the newspaper mat repros. In using them you have complete assurance of compliance with the Co-op Plan Agreement. Just the radio stations list the script numbers on their Affidavit of Performance. When other than these Dutch Boy prepared spots are used they should be submitted for approval prior to their use. *57- " i^-Tajr- tt * S' 0000-NLI-000020361 CO-OP NEWSPAPER ADVERTISING Practically every Dutch Boy Dealer in a medium sized city, town or rural area has a good daily or weekly newspaper that serves his market. When the circulation coincides closely with the Dealer's market area it is probably the best advertising buy. In the larger metropolitan areas, where newspaper circulation frequently extends far beyond the community served by the Dealer, much of the advertising dol lar will be wasted on readers who are not prospects. If available, a good neighbor hood newspaper may be the answer to this problem. Too much reliance should not be placed on advertising done in the freedistribution or "throw-away" type of papers. Their statements of circulation may or may not be accurate. The size of your advertising budget will determine the number and size of ads that you run. Small ads appearing frequently will do a good store identification job. Large ads, timed to tie-in with Dutch Boy national advertising are more likely to stimulate actual sales. Budget permitting, a combination of both will probably give you the most effective program. In newspaper advertising, the way your story is told often makes a vital difference. It is recommended that the Dutch Boy mat ads shown on the following pages be used as the basis for your newspaper program. They were created under Dutch Boy's careful supervision and they cover the most important selling points on all major products in your Dutch Boy line, present ing them in the best possible manner. Order coupons for mats are in the back of this section. 0000-NLI-000020362 ^Hr-^LATEX HOUSE PAINT ATEX HOUSE PAINT Script No. LHP-12--60 Seconds Script No. LHP-13--60 Seconds * Here's a special word for people who are planning to paint their homes. Don't! At least, not until you've let (dealer name & address) tell you about Dutch Boy's remarkable new Latex House Paint. Dutch Boy Latex House Paint goes on so quickly with brush or roller that it'll cut your painting time practically in half. It makes painting almost f painless. It's so foolproof that you can actually paint between rains--or even on a slightly damp surface. And you can forget the old problem of lap f marks. When you use Dutch Boy Latex House Paint, they just don't show. Brush or roller cleans up l - easily with just soap and water. This is the'ideal paint to give a fresh new look to exterior siding, shakes, shingles, stucco, masonry--even metal. Stop by (dealer name) and feast your eyes on the range of colors available. For any painting question you can count on (dealer name & address) for the right answers--and the right paints, too! Quality paints--by Dutch Boy! If things look a little faded around the home-front and you're about ready for a paint job--well, here's some important news from (dealer name & address). These people now offer Dutch Boy Latex House Paint. This newest development in exterior paint finish is just what's needed to make your home the envy of the neighborhood. For one thing, it comes in the most wonderful array of colors you've ever seen. For another, the colors last--and last--and last. Dutch Boy Latex House Paint is so easy to use that it cuts painting time practically in half! Lap marks? When you use Latex House Paint, they just don't show--so you can stop 'n start as often as you wish. Dutch Boy Latex House Paint is good for exterior siding, shakes, shingles, stucco, masonry--even metal. Best of all, rollers . and brushes clean up in plain soap and water. So see them at (dealer name) soon, won't you? Ask them about Dutch Boy Latex House Paint. They're located at (dealer address). CUT ALONG DOTTED LINE -- GIVE TO YOUR RADIO STATION / new nal pl ex Script No. NLP-25--60 Seconds yfttf*-'*** &2>n e w n a l p l e x Script No. NLP-26--60 Seconds Are all wall paints pretty much alike? Well, if that's Say, if you've ever re-painted a room and had to what you thought--or if you've a room that could give it two coats instead of one... well, you already stand repainting--here's a suggestion. Stop by know the best reason for using Dutch Boy and visit (dealer name & address). These people NALPLEX. As the folks at (dealer name) will tell really know paint. And according to them, there's you, new NALPLEX is the flat wall finish with the a brand new kind of flat wall finish ... New Dutch second coat built right in ... a wall paint so high Boy NALPLEX ... that's like no paint ever made. in hiding, so smooth in leveling, that one coat looks To give you an idea of the sheer covering power in like two. Can you think of a better way to save time NALPLEX, they call it "the wall paint with built-in * second coat." You see, new Dutch Boy NALPLEX and money? I can't. So visit (dealer name) soon, won't you? They're located at (address) and they hides so completely--levels so beautifully--that now have full stocks of NALPLEX in a wide array of one coat looks like two. Besides that, rollers and wonderful Dutch Boy colors. Stop by and pick brushes clean up in plain soap and water. And as your favorites--and get started re-doing that room soon as you're through, you can start replacing right away. New Dutch Boy NALPLEX--the flat furniture ... new Dutch Boy NALPLEX dries that wall paint with the built-in second coat will make it fast! So if you had the idea all wall paints are easier than you ever imagined. NALPLEX is fast pretty much alike, better try new Dutch Boy drying, too--and your paint rollers and brushes NALPLEY--the flat wall paint with the built-in clean up in plain soap and water. Ask for it by second coat. The place to get it is (dealer name & name... new NALPLEX by Dutch Boy. The place address). Just ask for new NALPLEX ... by to ask is at your Dutch Boy dealer (dealer name i Dutch Boy! i; & address). 0000-NLI-000020363 > SvHOUSE PAINT Script No. HP-1--60 Seconds Next time you paint the outside of your home, why not do it like you mean business? In otherwords, why not do it with Dutch Boy House Paint? As the folks at (dealer name) will tell you, Dutch Boy is the House Paint that thrifty people use. They like it because Dutch Boy lasts--and lasts--and lasts. They like it because no paint offers such a big difference in protection--for such a little difference in price. The folks at (dealer name & address) invite you to stop by any time. Even if you're not quite ready to paint, they'll be glad to provide all the information you'll need for a satisfactory paint job. Besides that, they'll give you a free color card that shows all the wonderful colors available in Dutch Boy House Paint. Remember--Dutch Boy House Paint gives years of extra wear, and that's why thrifty people like it. That's why you'll like it, too. Hadn't you better get those free color samples now at your authorized Dutch Boy dealer? Yes, of course! That's (dealer name & address). HOUSE PAINT Script No. HP-2--60 Seconds Say, is it getting near time for a paint job on the outside of your home? Well, the people at (dealer name) have an important suggestion about choosing a House Paint. If you want famous old-time quality --the kind of quality you seldom find today, but in the most modern formulations available ... they recommend Dutch Boy. You see, Dutch Boy House Paint is the paint that thrifty people buy. They buy it because no paint offers such a big difference in protection, for such a little difference in price. If you'll stop by at (dealer name & address), they'll give you, absolutely free, a color card showing all the wonderful Dutch Boy House Paint colors . .. colors so beautiful, you'll feel like getting started right away. Visit them soon, won't you? You see, (dealer name) are authorized Dutch Boy dealers-- which means they carry a full line of famous Dutch Boy paints--modern paints with that hard-to-find, old-time quality. That's (dealer name & address) for quality paints ... by Dutch Boy! CUT ALONG DOTTED LINE-- GIVE T ^ O U R RADIO STATION h BRIGHT WHITE HOUSE PAINT Script No. BW-3--60 Seconds Ever heard of a house paint that likes rainy weather? Dutch Boy Bright White does--it actually thrives on it! You see, the people at (dealer name) really know paint and, as they explain it, Dutch Boy Bright White has what's called a controlled chalking action. Its tough, water-tight film renews itself every time it rains--so that year after year your home keeps that crisp, freshly painted look it had the day Dutch Boy Bright White was first applied. To learn all about Dutch Boy Bright White, pay them a visit at (dealer name & address). While you're there, better inquire, too, about Dutch Boy Sash & Trim Colors--the rugged, high-gloss finish that does such a fine job on doors, windows and other trim. For Dutch Boy Bright White--the self-cleaning House Paint--and for Dutch Boy Sash & Trim, see (dealer name & address). They have everything you'll need to assure a professional looking, long-lasting paint job--including, of course, Dutch Boy Bright White House Paint. That's (dealer name & address). Ci '' LATEX HOUSE PAIN! Script No. LHP-11--60 Seconds Wouldn't you like your home to be the envy of the neighborhood? Well--our suggestion is that you stop by (dealer name & address). Ask them to tell you about Dutch Boy's new Latex House Paint. It goes on so easy, using brush or roller, that it cuts painting time almost in half--makes painting practically painless. You can use Dutch Boy Latex House Paint on any exterior surface--siding, shakes, shingles, stucco, masonry--yes, even rnetal. What's more, it's so foolproof, you can actually paint between rains--or even on a surface that's slightly damp! And, no matter how you apply it, lap marks just don't show! And best of all, Dutch Boy Latex House Paint comes in a splendid array of rich colors--colors that last and last and last. Stop by (dealer name & address) soon. They're paint experts--and they have a full range of products for any surface you want to paint... products that give you "more years o the gallon" ... quality products made by Dutch Boy! 0000-NLI-000020364 CUT ALONG DOTTED LINE -- GIVE T i^ O U R RADIO STATION T PORCH & FLOOR ENAMEL Script No. PF-71--60 Seconds j Wherever the going is really tough under-foot, nothing can match the hard-wearing durability of Dutch Boy Porch & Floor Enamel. As the folks at (dealer name) will tell you, this remarkable enamel takes over where others leave off. In doors or out, it dries to a tough, long-lasting film that resists scuffs and kicks--heat and cold--oil or water stains ... in fact, just about anything you can mention. You can use it to protect surfaces of wood, concrete--or even metal. Best of all, Dutch Boy Porch & Floor comes in a handsome array of rich, fade-resistant colors. You can see them all at (dealer name & address). So if you've a floor to paint... or steps or a porch ... or even the deck of a small boat... well, just get Dutch Boy Porch & Floor Enamel from (dealer name) and you've got it made! They can provide the reliable advice--the rollers and brushes--everything you'll need to turn out an enduring paint job. That includes, of course, Dutch Boy Porch & Floor Enamel. Again-- that's (dealer name & address). l i { j j { | i S | J j | J I S { j j j j i i ------------------------------------------------------------------------ 1 > '> NEW DEALER ANNOUNCEMENT Script No. NDA-91--60 Seconds j ! (Dealer name & address) are proud to announce their appointment as full-line Dutch Boy paint dealers--and I think they'll have to agree, they couldn't offer a better line of products. The name Dutch Boy, you see, has meant the best in paints for a good many years ... well over a half-century, in fact. And (dealer name) are now able to provide these products for any painting need. Their wide selection of the latest Dutch Boy colors and the newest, finest Dutch Boy finishes will bring out the best in any home--inside and out. So, no matter what you're planning to paint. . . and no matter what color you're planning to paint it... keep (dealer name) in mind, won't you? They are now waiting to serve you with the complete Dutch Boy line, which means they have everything you'll need to get your next paint job off to a flying start. So just remember. .. when you think of painting, think of '-utch Boy--and of (dealer name). That's (dealer name & address) for a full line of paints-- by Dutch Boy! FULL LINE Script No. FL-81--60 Seconds Say, if you've a paint job coming up--mind if I ask a question? Why pay more than necessary? As the people at (dealer name & address) will tell you, there's a costly way to do a paint job--and there's a thrifty way. The thrifty way is to use paints that last, and last, and last! That, by the way, is why the folks at (dealer name & address) carry the complete Dutch Boy line. When you use Dutch Boy paints, the job gets done faster--more eaisly-- and you're assured of extra years of wear. The result, of course, is honest-to-goodness economy. Dutch Boy has been making good paints for well over a half-century--and Dutch Boy's constant research and development keeps them that way. So if you've a paint job coming up, we suggest you visit (dealer name & address). Because they're full-line Dutch Boy dealers, you can count on them for reliable advice--for help with color scheming --and for paints that will do your job the thrifty way! Keep them in mind! That's (dealer name & address)... for Dutch Boy! new deal er ANNOUNCEMENT Script No. N DA-92--60 Seconds Say--here's good news for just about everybody! (Dealer name & address) have just been appointed full-line dealers for Dutch Boy paints--which means they now carry a complete selection of this famous top-quality line. The Dutch Boy name, you see, has meant the best in paints for a good many years ... well over a half-century, in fact. And now that they're full-line Dutch Boy dealers, (dealer name) will be able to provide you with the latest Dutch Boy colors, and the finest Dutch Boy products. The Dutch Boy line includes paints to suit every surface, and just the right finish ... flat, semi-gloss, or gloss ... to suit your own preference. And when it comes to colors--well, Dutch Boy offers the widest array you've ever seen! Visit (dealer name) won't you? You'll find no-one surpasses them for friendly service--for reliable advice--and for paints backed by more than a half-century of experience. Remember--that's (dealer name & address)--your new source for the complete Dutch Boy line! 0000-NLI-000020365 / NEW NALPLEX Script No. NLP-27--60 Seconds S^vr^>SATIN EGGSHELL Script No. SE-31--60 Seconds Just the other day, some folks walked into (dealer Which rooms get the most wear and tear in your name) to buy enough paint for a two-coat job house? Rooms like kitchen, bath, playroom? The of room repainting. The people at (dealer name) answer's yes, of course! That's why, for these asked them this question: "'Why paint it twice?" areas, (dealer name) recommends Dutch Boy You see, they now carry full stocks of new Dutch Satin Eggshell--the modern, semi-gloss enamel Boy NALPLEX, the latex flat wall paint with the that's made to take a lot of scuffs, stains, and built-in second coat. New Dutch Boy NALPLEX scrubbing. You see, Satin Eggshell creates a soft, 'f hides so completely, levels so beautifully, that one coat looks like two. If you have a room to repaint, low-lustre effect that looks for all the world like a hand-rubbed finish--but don't let that beautiful ). wouldn't it be a good idea to visit (dealer name) and ask about this remarkable flat wall finish? appearance fool you. Whether you use it for shelves, trim, cabinets--or for complete walls--nothing is Besides one-coat coverage, NALPLEX lets you clean quite so durable. So visit (dealer name & address) rollers and brushes in soap and water--and it soon, won't you. They have Dutch Boy Satin dries so fast you can start moving back furniture as Eggshell in a wonderful array of colors, and they'll soon as you're through painting. Yes, you can be glad, if you wish, to give you a free color card really save time and money by using new Dutch Boy to take home. Whether you use brush or roller, NALPLEX--the wall paint with the built-in second you'll be surprised how easily and quickly Satin coat. As the people at (dealer name) say--"Why Eggshell goes on--how quickly ft dries, too! paint it twice?" See them now. They're located at (address). That's (dealer name) at (address). To protect those rooms that get so much wear and tear, get Dutch Boy Satin Eggshell at (dealer name). That's (dealer name & address). CUT ALONG DOTTED LINE -- GIVE lW O U R RADIO STATION i - SATIN EGGSHELL Script No. SE-32--60 Seconds COLOR HARMONIZER Script No. CH-41--60 Seconds Say, if you're planning a new look for kitchen or Have you ever finished a re-decorating project only bathroom, why not use the sort of finish a to find that the color scheme wasn't exactly what professional decorator would use? What you'll need you had in mind? If you have ... and who hasn't! is a soft-looking, low-lustre enamel--but one that . .. well, here's an interesting invitation from stands up to plenty of wear and tear and repeated (dealer name & address). They invite you to stop scrubbings. (Dealer name) have just the thing... by and borrow, absolutely free, a copy of the new Dutch Boy Satin Eggshell. As the people at (dealer Dutch Boy Color Harmonizer. This useful name) will tell you, this tough semi-gloss provides swatch-book contains samples of Dutch Boy paint just the protection that's needed for shelves, trim, colors--plus samples of all the most popular cabinets and--in rooms where extra durability carpet colors, too--not just pictures, but actual is important--for walls themselves. Whether you cut-out swatches. (Dealer name) will show you how use brush or roller, you'll be surprised how easily the Color Harmonizer can lead to an effective and quickly Satin Egghell goes on . . . how quickly color scheme every time--keying in wall colors it dries, too. And Satin Eggshell comes in a host with carpets, draperies, and everything that's of decorator colors. The people at (dealer name) already in your room. Yes--if you'd like sure-fire will be glad to give you a free color card showing help with color schemes, better accept this the whole, wonderful array. To choose the colors invitation now. Just see (dealer name) and tell you like--and to get the same sort of finish a them you'd like to borrow the new Dutch Boy Color professional decorator would use--see them now Harmonizer. They'll show you how to use it, and at (dealer name & address)--for Satin Eggshell they'll be glad to let you take it home. No cost or by Dutch Boy! obligation, of course. Get it now at (dealer name <r & address). 0000-NLI-000020366 * COLOR HARMONIZER I Script No. CH-42--60 Seconds J Have you ever wondered why some people prefer I one paint brand over another? Take Dutch Boy, for I instance. There are probably many reasons for I Dutch Boy's popularity--but one reason is that S Dutch Boy makes it so easy to choose the right { colors! (Dealer name & address) carry a complete J Dutch Boy line--and they now invite you to borrow i what's called the Dutch Boy Color Harmonizer. j This useful swatchbook--designed by top color | authorities--includes generous-sized samples of } paint colors, plus actual swatches of the most | popular carpets. The Color Harmonizer will not only J help you find the colors you want--but ajssure their I perfect combination with upholstery, rugs, draperies--everything else in your room. Best of { all, the Color Harmonizer is yours to take home! J All you do is stop in at (dealer name). They'll lend | you a copy of the Color Harmonizer without cost and without the slightest obligation. Yes--if you i want reliable help in choosing a color scheme, i borrow a copy now at (dealer name & address). . V. SPECTRAL RANG! Script No. SR-51--60 Seconds How many times have you seen cartoons poking fun at housewives who can't make up their minds i about color? Well, in a way, it's not funny--because t the colors you pick for painting or redecorating are ones you'll have to live with for a long time. And that's where (dealer name & address) can be a real ? help. For one thing, they have a full line of quality - k Dutch Boy paints. For another, they offer an array of colors like nothing you've ever dreamed of. The range is so wide, in fact, that it's often called Total Color! Because this array stretches from one end of the spectrum to the other, and covers practically everything in between--it's known as Dutch Boy's Spectral Range. Yes--if you want the finest in paints--and if you'd like to choose from well over I 2,000 colors in the Dutch Boy Spectral Range-- t see (dealer name) right away. For Total Color, and for the full Dutch Boy line of top-quality paints, see them now at (dealer name). That's (dealer | name & address). CUT ALONG DOTTED LINE -- GIVE T fP *)U R RADIO STATION . SPECTRAL RANGE Script No. SR-52--60 Seconds You know, some people might feel a bit guilty about browsing through a paint store. They want to redecorate, but they feel a little funny about taking so much time to choose the color that's exactly right. Well, you're always welcome to browse at (dealer name & address). They know the importance of settling on a color scheme that's just right--and they'll be happy to help you find it from the Dutch Boy Spectral Range. The Spectral Range, you see, includes better than 2000 decorator hues--and it stretches from one end of the spectrum to the other, with practically no spaces in between. And since (dealer name) are full-line Dutch Boy dealers, you'll be able to carry out that color scheme in the best paints obtainable anywhere. So, if you're planning to paint, visit (dealer name) right away, won't you? Their color offering from the Dutch Boy Spectral Range is so complete it's often called Total Color! Their paint line--by Dutch Boy--is the best that money can buy. That's (dealer name & address). QUICK DRYING ENAMEL Script No. QD-61--60 Seconds You know, it takes a special paint to do a special job. That's why it's a good idea to talk to your Dutch Boy dealer, (dealer name & address), before you get started. For instance, if you'd like to . 'i sparkle up some of that kitchen or playroom : furniture--or re-do a cabinet, say--or even put a | china-like gloss on kitchen walls, they have just the <? paint to get the job done right. It's Dutch Boy Quick-Drying Enamel. Here's an enamel especially j made to take the wear and tear off a busy family. ' In fact, it's practically family-proof! And it's easy to work with, too. Dutch Boy Quick Drying Enamel - flows on easily with brush or roller--and in no time ,'j at all it dries to a tough, colorful finish that just doesn't fade. You can even wash it with hot water, . t without fazing that handsome gloss. (Dealer name) can show you the full array of Dutch Boy colors ?' any time you'd like to stop by. And you can count on ,hem for all the advice--all the materials--to do the job right. That's (dealer name & address). 0000-NLI-000020367 THE LATEX WALL PAINT WITH THE BUILT-IN SECOND COAT So high in hiding, so smooth in leveling, one coat looks like two. New Nalplex is the flat wall finish made espe cially for rollers. It dries practically free of roller marks, even with the most inexperienced hand at the roller. No odor, quick drying, soap and water clean up. Easy to use! Roll on new beauty with a single coat of Nalplex. Ask us for a demon stration. NEW -eas NALPLEX flat wall finish STORE NAME flDutch Boy: More years to the gallon THE LATEX WALL PAINT WITH THE BUILT-IN SECOND COAT So high in hiding, so smooth in leveling, one coat looks like two. mbs# n al pl ex* , Ask us for a Nalplex demonstration. STORE NAME Dutch Boy: More years to the gallon THE LATEX WALL PAINT WITH THE BUILT-IN SECOND COAT So high in hiding, so smooth in leveling, one coat looks like two! especially for rollers -- odorless NEW fast drying --soap and 'ZXSSH'&y water clean-up See a demonstration NALPLEX at our store. flat wall finish STORE NAME ^|Dutch Boy: More years to the gallon 66-7 2 cols, x 7" THE LATEX WALL PAINT WITH THE BUILT-IN SECOND COAT So high in hiding, so smooth in leveling, one coat looks like two! especially for rollers-- odorless * fast drying--soap and water clean-up NEW NALPLEX flat wall finish See a demonstration at our store STORE NAME Dutch Boy: More years to the gallon 66-8 2 cols, x 7" 0000-NLI-000020369 All latex house paints are the same, Right? Wrong. Dutch Boy Latex House Paint makes the difference because it's 100% pure acrylic latex, has greater durability and color retention and is backed by nearly 200 years of experience. 100% pure acrylic latex unexcelled durability j * non-fade colors white stays bright exclusive Dutch Boy PBL guarantee STORE NAME Utbutch Boy: More years to the gallon 66-1 2 cols, x 7" CLIP THESE PROOF SHEETS FOR CUSTOM ADS Cut out tnese Dutch Boy ad proofs or any portions that suit your needs. Paste them up -- or give them to your newspaper -- to "customize" your ads. All latex house paints are the same. Right? Wrong. Dutch Boy Latex House Paint makes the difference because it's 100% pure acrylic latex, has greater durability and color retention and it's backed by nearly 200 years of house paint experience. 100% pure acrylic latex unexcelled durability non-fade colors white stays bright exclusive Dutch Boy PBL guarantee nearly 200 years of house paint experience STORE NAME Dutch Boy: More years to the.gallon 66-2 1 col. X 7" 0000-NLI-000020370  MADE FOR ROLLERS MADE FOR ROLLERS New Dutch Boy Nalplex is made especially for rollers-r-no splatter, no roller marks. It's the flat wall finish with-- new beauty in a single coat soap and water clean-up no unpleasant odor NEW 'ZXSS&By NALPLEX THE LATEX WALL PAINT WITH THE BUILT-IN SECOND COAT So high in hiding, so smooth in leveling, one coat looks like two. Come in to see the wide spectrum of colors. STORE NAME ISDutch Boy: More years to the gallon 66-9 2 cols, x 7" New Dutch Boy Nalplex is made especially for rollers-- no splatter, no roller marks. It's the flat wall finish with-- new beauty in a single coat soap and water clean-up no unpleasant odor THE LATEX WALL PAINT WITH THE BUILT-IN SECOND COAT So high in hiding, so smooth in leveling, one coat looks like two. Come in to see the wide spectrum of colors. STORE NAME Dutch Boy: More years to the {allon 66*10 lcol.x7" 0000-NLI-000020371 TO PREPARE NEWSPAPER ADS WITHOUT USING MATS You (or your newspaper) can clip ads or portions of ads from these proof sheets and use them in pasting up newspaper ads of your own design. ALL LATEX HOUSE PAINTS ARE THE SAME. R|GHT? WRONG. Dutch Boy makes the difference because it's ALL LATEX HOUSE PAINTS ARE THE SAME RIGHT? WRONG. Dutch Boy makes the difference because it's pure acrylic latex, especially designed and manufactured by Dutch Boy to give you ai] of the advantages of true acrylic latex house paint. pure acrylic latex, especially designed and manu factured by Dutch Boy to give you ail of the advan tages of true acrylic latex house paint. long-lasting protection non-yellowing white colors that stay bright repaint work guaranteed* not to peel for five years. See us for details and for the best exterior paints: STORE NAME lutch Boy: More years to the gallon long-lasting protection non-yellowing white colors that stay bright repaint work guaranteed* not to peel for five years. See us for details and for the best exterior paints: STORE NAME Dutch Boy: More years to the gallon 66-6 1 col. x 7" 66-5 2 cols, x 7" 0000-NLI-000020372 Its +he I -Hs Acr/tic LATEST i LATEX LATEX HOUSE PAINT FOR OUTSIDE WOOD AND MASONRY Come in and get the facts on another dependable quality Dutch Boy House Paint--one that's new and different! It offers many advantages in ease of application, improved color retention. more years to the gallon DEALER NAME 65-8 2 col. x 71/2" TO PREPARE NEWSPAPER ADS WITHOUT USING MATS You (or your newspaper) can clip ads or portions of ads from these proof sheets and use them in pasting up newspaper ads of your own design. sssstsasmaBBtumssmst CutPainfinglTme, in kalp-wifk. Dm % LATEX HOUSE PAINT The amazing ease of application and speed of drying time is just one advantage of this new Dutch Boy paint for outside wood and masonry. Come on in, and discover for your selfwhy this top-quality acrylic latex house paint offers a new concept in exterior painting--one withmanyextra benefits! DEALER NAME 0000-NLI-000020373 65-9 1 col. x 10" CLIP THESE PROOF SHEETS FOR CUSTOM ADS Cut out these Dutch Boy ad proofs or any portions that suit your needs. Paste them up -- or give them to your newspaper --to "customize" your ads. INSIDE OR OUTSIDE YOUR BEST BUY IN PAINT THE OUTSIDE PAINT THAT LASTS, LASTS AND LASTS Its tough, brilliant fin ish wears slowly and evenly. Resists crack ing and peeling. Keeps maintenance down. fl NEW INSIDE PAINT WITH THE BUILT IN SECOND COAT A latex flat wall paint so high in hiding, so smooth in leveling that one coat looks like two! Try it. % ^a l p l e X Depend on "Dutch Boy" more years to the gallon DEALER NAME 65-10 2 col. x 71/2" THE OUTSIDE PAINT THAT LASTS,LASTS AND LASTS Its tough, brilliant fin ish wears slowly and evenly. Resists crack ing and peeling. Keeps costly maintenance way down. NEW INSIDE PAINT WITH THE BUILT IN SECOND COAT A latex flat wall paint so high in hiding, so smooth in leveling that one coat looks like two! Try it. more .years T to the gallon DEALER NAME 0000-NLI-000020374 65-11 1 col. x 10" SAVE MONEY WITH A QUALITY PAINT A QUALITY PAINT SAVES YOU MONEY! 'v "OUSE PAINT J COVERS MORE...LOOKS BETTER... LASTS LONGER! That's right! Quality Dutch Boy House Paint actually saves you money. It covers more surface area because it has superior hiding power. It looks better, too! Its tough, brilliant finish wears slowly and evenly. Resists cracking and peeling. Keeps costly maintenance way down. So get the most for your money! Get quality! Get Dutch Boy House Paint! more years to the gallon DEALER NAME 67-1 COVERS MORE! LOOKS BETTER! LASTS LONGER! That's right! Quality Dutch Boy House Paint actually save you money. It covers more surface area because it has superior hiding power. It looks better, too! Its tough, brilliant finish wears slowly and evenly. Resists cracking and peeling. Keeps costly maintenance way down. So get the most for your money! Get quality! Get Dutch Boy House Paint! more .years to the gallon DEALER NAME 67-2 0000-NLI-000020375 more .years to the gallon ORDERING MATS Newspaper Ad Mats are available to Dutch Boy Dealers without charge for ads illustrated in this White Section. Please order only those you need, using an Order Form from page 31. here's the paint that will beautify and protect it as no other paint can! For Nalcrete's revolutionary formula makes a durable, "breathing" type film -- trapped water vapor can get out but outside weather can't get in -- and it is unaffected by alkali too. Nalcrete flows on smoothly without lap-marks, dries to a handsome flat finish. Dutch Boy Nalcrete comes in many dis tinctive colors. See them today at DEALER NAME 65-26 2 col. x 9" lM SAVE 'yUkCluoMif DEALER NAME 65-27 1 col. x 61/2" 0000-NLI-000020376 (Jlrtt (UJO(b? cJartr\ [fiojft DEALER NAME 65-20 2 col. x 7" BE SURE YOUR ADS QUALIFY UNDER THE CO-OP PLAN When you use Newspaper Ads prepared by Dutch Boy you are always sure of a full 50% cooperation under the Co-op Plan. Remember, to qualify for full cooperation ads must be predominantly "Dutch Boy"; otherwise reimbursement must be limited to the Dutch Boy portion only. tense*. zwjsncj.'M'iwme. Take it from us! Here's the utmost in beauty plus protection. This tough,weather-resistant, full-bodied oil paint is preferred by many of our customers--because its beauty lasts longer! Come in and ask to see the color card. more years to the gallon DEALER NAME 65-21 1 col. x 91/2" 0000-NLI-000020377 ft StfTIN BSOSMELL ALKYD SEMI-GLOSS ENAMEL It's the bright finish, the right finish for walls and woodwork in kitchens, baths, playrooms--any "busy" rooms. Wonder fully easy to apply--there's no painty odor and it dries to a smooth, semi gloss finish that takes many a re peated scrubbing. Sparkle up your rooms with these lovely and easy-to-keep-lovely enamels! Come in -- ask to see the lovely colors. DEALER NAME 65-16 2 col. x 8" w gn FLOOR PAINT HAS TO -fate IAt/,* We recommend A Dutch Boy...be cause it's specially blended to protect longer, resist hard wear and weather, inside and put-- wherever the go- 9* ing is tough. ^ Smooth-flowing, t easy to apply-- this sturdy paint can make a big difference. Try it once, you'll agree! Porch & Floor ENAMEL DEALER NAME 65-17 1 col. x 9" 0000-NLI-000020378 &f m America's best-known painter is at our store with his wonderful line of quality paints, varnishes and enamels. Here's great news for every homeowner in town. We're proud to welcome the famous Dutch Boy to our store, so that you and your neighbors can count on us more than ever to help you solve any painting problem. On our shelves you'll find the complete line of famous Dutch Boy paints, varnishes and enamels--every one especially blended to do its job best, give lasting value! We can supply your painting equipment, too--and we're happy to help you plan any painting project. So, whatever you plan to paint--stop in, before you begin, at Dutch Boy headquarters. DEALER NAME get "more years to the gr.llon" with 67-3 0000-NLI-000020379 Everyone is talking about more years to the gallon DEALER NAME 65-28 1 col. x 81/2 " DEALER NAME 65-29 1 col. x 51/2" ORDERING MATS Newspaper Ad Mats are available to Dutch Boy Dealers without charge for ads illustrated in this White Section. Please order only those you need, using an Order Form from page 31. 0000-NLI-000020380 It's almost impossible to think of any tint or shade of any color that we can'.t match for you with our ingenious new paint color system--and blend in quality Dutch Boy finishes for either in side or outside surfaces of your home. If you have a pet color in mind, come in and ask to see the Spectral Range Album of Color. It will help you make your color dreams come true! BE SURE IT'S PAINTS INSIDE AND OUTI DEALER NAME 65 18 2 col. x 91/2" BE SURE IT'S PAINTS INSIDE AND OUT! Our Dutch Boy Spectral Range Color System will match practically any subtle tint or shade of any color you can think of, and we can blend it in dependable Dutch Boy finishes for exterior or interior use. Come in today and see this amazing system make your color dreams come true! more years to the gallon DEALER NAME 0000-NLI-000020381 6519 1 col. x 10*' FREE FOR HOME USE DlitchSotJ Color Harmonize* YOUR GUIDE TO EFFECTIVE COLOR COORDINATION ... color planning couldn't be easier Actual carpet swatches are displayed with pages and pages of harmonizing and contrasting wall paint colors . . . plus other color coordinating suggestions. Best of all you can use it in your home and we loan it free of charge. Pick up your copy today. Supply is limited. DEALER NAME *7&55t5&ZStoy<s> more years to the gallon 65-22 3 col. x 91/2" 0000-NLI-000020382 BRAND NEW GUIDE FOR EASIER FAINT COLOR PLANNING. PICK UP YOUR FREE COPY TODAY! DEALER NAME 65-23 2 col x 51/2" 0000-NLI-000020383 r t AT YOUR STORE 65-31 1,2, 3 col. (Illustrated above in 1 and 2 column widths) 65-34 1, 2, 3 col. (Illustrated above in 1 and 2 column widths) 0000-NLI-000020384 USING DUTCH BOY MODULAR ADS The Modular Ad units illustrated here and on the following two pages can be used in an almost unlimited number of combinations in designing your newspaper ads. By using them, a variety of promotional or seasonal ads may be prepared with a minimum of effort and expense. Special Dutch Boy Headings that have been designed for use with these Modular Ads are shown on the preceding page. (See, also, the illustration on page 22.) Whether you are making layouts for one-column ads, two-column ads -- or full-page ads -- you will be almost sure to find modular units for the Dutch Boy products you will want to feature and in sizes to fit the space available. You, or your newspaper representative, can use clippings of the Modular Ad proofs in pasting up you ads -- or, if mats are preferred, obtain those you will need by using one of the Newspaper Mat Order Forms on page 31. OTHER MATERIAL AVAILABLE FOR SPECIAL ADS In designing special newspaper ads don't forget the Dutch Boy Action Poses, and the Package and Trademark Illustrations SASH &TRIM COLORS The easy, quick way to give your home distinction and charm. Use these quality colors for doors, shut ters, trim, fences, window boxes -- any area that needs a color accent. 65-36 Shake A Shingle Paint A top quality, full-bodied oil paint that's ideal for rough surfaced sid ing, shakes and wood shingles. Handsome on smooth clapboard, too! Beautiful flat finish. Lovely colors. 65-37 "Dutch Boy"NALCRETE This sturdy, weather-resistant paint has been specially formulated to give maximum protection to brick, stucco and concrete houses. Won't crack or blister. Bain renews it, tool 65-38 Gives extra coverage, extra protec tion and value! Tints stay fresher, whites stay whiter -- buy quality "Dutch Boy" House Paint for Beauty that lasts! 65-39 LATEX HOUSE PAINT The last word in exterior paint. . . rugged, smooth-flowing, quick dry ing, with amazing color retention. It cuts your painting time in halfl 65-40 0000-NLI-000020385 "Dutch Boy" FASTEP The quick, easy way to bring new life and beauty to floors and steps of playrooms, basements and porches. New latex paint is colorfast, with a semi-gloss lustTe that de fies traffic and year-'rnund exposure. 65-41 Porch & Floor Enamel A rugged, wear-and-weather-resistant enamel that can take traffic and punishment. For decks, porches, playroom floors--any "heavy-traffic" areas. Comes in many rich colors. 65-42 Color Gallery Colors Scores of smart decorator colors, hundreds of pre-planned color schemes. Your favorites blended in quality flat, semi or high gloss enam els. Choice of exterio. colors, too. 65-43 The Nalkyd flat wall finish that makes home decoration quick and easy. Colors pre-planned for perfect har mony. Dries quickly. One coat covers most surfaces. Odorless, washable. 65-44 Quick-Drying Enamel With these bright, tough enamels you can paint smart accents of color all around the house--perk up old or unpainted furniture, terrace furni ture. Flows smoothly, dries quickly. 65-45 NALPLEX . .. with the BUILT IN SECOND COAT so high in hiding, so smooth in leveling that one coat looks like two. Easy clean-up too -- you just use soap and water. Try it and seel 65-46 SATIN EGGSHELL A truly washable semi-glass enamel that's just the thing for woodwork, trim, kitchen, bath or playroom walls. Odorless. Colors are pre planned to harmonize with Nalplerr 65-47 Bright White House Paint A brilliant intense white that stays white longer. No unsightly discolor ation from chalk wash-down. Gives you extra years of beauty, protec tion and value! 65-48 CREATE YOUR OWN MODULAR ADS In addition to those shown here, you can prepare your own Modular ads by using Dutch Boy Action Poses and Package Illustrations shown on the last three pages of this White Section. 0000-NLI-000020386 The last word in exterior paint--a revolutionary flat finish for wood siding, trim, shakes and masonry surfaces. It's long-wearing, smooth flowing, quick-drying, with an amazing color retention. Cuts your painting time in half! 65-49 "Dutch Boy" HOUSE PAINT Gives extra coverage, extra protection and value! Tints stay fresher, whites stay whiter. Buy quality "Dutch Boy" House Paint for beauty that lasts! 65-50 The quick, easy way to bring new life and beauty to floors and steps of playrooms, basements and porches. This new latex paint is color-fast, with a lovely semi-gloss lustre that defies heavy traffic and vear-'round exposure. 65-51 n e w "Dutch Boy" NALPLEX ... the latex flat wall paint with the BUILT IN SECOND COAT so high in hiding, so smooth in leveling that one coat looks like two! No mess either -- clean hands, brashes, rollers with soap and water. Try it and see! 65-52 qhick and easy. The smart decorator colors are pre-planned for perfect harmony. Wortsover dries quickly, and one coat will cover almost anv surface. Odorless, washable. 65-53 "Dutch Boy" SATIN EGGSHELL A truly washable semi-gloss enamel that's just the thing for Walls, woodwork ar d trim in kitchens, baths, play rooms. Resists wear, water, repeated cleaning. Odorless. Colors are pre-planned to harmonize with Nalplex. 65-54 0000-NLI-000020387 1 1To obtain the full assortment of Action Poses shown here -- ask for Mat No. 65-55. 0000-NLI-000020388 \ fS \ fs Ho^I^lNT] ^USEB*lKfj Mat No. PH-1% (Assorted Packages - Halftone - 1%" High) Mat No. PB-1^ (Assorted Packages - Black & White) - IV' High) FOR DUTCH BOY DEALERS WHO CREATE THEIR OWN ADS If you prefer to prepare your own newspaper advertising you will find many uses for the Dutch Boy Package and Trademark mats illustrated on the last three pages of this White Section. Your newspaper will be glad to help with the copy and layout. If you wish to be sure of full cooperation under the Co-op Plan submit ads for approval in advance of appearance. Mat No. PH-2 (Assorted Packages - Halftone - 2" High) 0000-NLI-000020389 tabs* pain t s A*r ORDER FORMS Mat No. PB-7/8 (Assorted Packages - Black & White - 7/8" High) M: pain t s a' vm&t m*&i NALPLEk, V'^TWfcUl' Mat No. PH-1 (Assorted Packages - Halftone - 1" High) m* SATIN Mat No. PB-1 (Assorted Packages - Black & White - l" High) Qmm k a l p l e X, Mat No. PH-1% (Assorted Packages - Halftone - IV High) Mat No. PB-1% (Assorted Packages - Black & White - IV High) 0000-NLI-000020390 FOR DUTCH BOY DEALERS WHO CREATE THEIR OWN ADS If you prefer to prepare your owe newspaper advertising you will find many uses for the Dutch Boy Package and Trademark mats illustrated here and on the preceding two pages. Your newspaper will be glad to help with the copy and layout. If you wish to be sure of full cooperation under the Co-op Plan submit ads for approval in advance of appearance. mm f ain t s ^OUSE PAl^ ^a l p l e * SATIN , ^JjGGSHElj^ Mat No. PB-2 (Assorted Packages - Black & White - 2" High) Mat No. TE-1 (Trademark Emblems - Assorted Sizes) u/2 VuZc/t1to(Paui& QuZchHott'PMnto 323/4" VuZcftPctfPairifo VuMT3Vz" ot{Pcuttf!> Mat No. TL-1 (Trademark Lettering - Assorted Sizes) 0000-NLI-000020391 5 To: Tour Sa/es Representative, or your local National Lead Company Sales Office. C o Please send us, without charge, the Newspaper Mats and / or Package and Trademark Illustrations we have listed (by number) in the spaces below: ' Tie AI FR NAMF AnnRFSS 3 Q SIGNED CITY .. . , STATE .. DATE To: Your Sales Representative, or your local National Lead Company Sales Office. 2 cc o Ll_ cLcd G E Ul Ul CC o 0. H t Please send us, without charge, the Newspaper Mats and / or Package and Trademark Illustrations we have listed (by number) in the spaces below: cc < < s< Ll I D > 0. (A Q Om LU < flFAl ER NAME t Ioi3- AnnRFSS CITY STATE %G si? SIRNFD DATF S * 2 cc o To: Your Sales Representative, or your local National Lead Company Safes Office. Please send us, without charge, the Newspaper Mats and / or Package and Trademark Eg4'- % fc. G cr O Illustrations we have listed (by number) in the spaces below: cc H Ld > o dq yj Xm 3 O DEALER NAME________________________________________________________________ ADDRESS________ ________ ______________ CITY ____________ STATE SIGNED!'DATE 2 cc o UGQC fo 2 H <cc Ld L Ul V; > sS 52 i3Q To: Your Sa/es Representative, or your local National Lead Company Sales Office. Please send us, without charge, the Newspaper Mats and / or Package and Trademark Illustrations we have listed (by number) in the spaces below: DEALER NAME_____________________ / ' ADDRESS ________ CITY SIGNED________________________________________ ~ ~;_________________ _________________STATE ________ DATE 0000-N LI-000020392 ................ , , *<! , As a Dutch Boy Dealer you carry one of the nation's top brands of painL Since 1907: ^^5^^^^. the famous "boy on the plank" has been consistently and aggressively advertised ^ to the point that today the name and image of Dutch Boy is synonymous with high" qWuHMa*l>itWy paint. It is import --an- -t that /yo--ur --s tore--be *readil#y and-- consta-n- tly ^: ^ ~' "5: - "" associated with the name of Dutch Boy and its location of purdiase.^;^^^^^!5.^^^fe:" A Dutch Boy sign as long as it is used is a continuing day by day reminder all that see it that your store is the place to buy Dutch Boy. - 8v?r: r vvi - No other retail selling tool is as important as the color card. It is the one final selling ' piece upon which previous effort depends. Particularly in the area of volume paint sales--ready mixed shelf goods. They have to he good to > do the job. Dutch Boy continually enjoys the top position in the industry's color cards because no effort is spared in their production. They are beautifully printed in full color with color swatches applied using only the finest of modern equipment. Put them in the right hands and they will really do the job. Color cards are available in all the major Dutch Boy finishes. %; | ->V - P` When it comes to custom color selling, the Dutch Boy Color Gallery and Spectral Range Color System offer the optimum in the / field of multi-color paint merchandising, Well over 2,000. paint colors in basic interior and exterior quality Dutch Boy ^ - -, finishes to answer the most particular and sophisticated `' customer request. Vv ^ vt- Along with other merchandising and promotional aids W,'-r^fW^Qr- Dutch Boy offers total color selling. The complete answer to today's color demands. V.; ^ v M' ^"! ..t --vjt \r jji" v,..*' 3I& --t * ' " V, ^ - <.-iT *w* y- r <?. 'vv. : ... .> <ry,vt ' 0000-NLI-000020393 lifeSF . - fct- -- Tf^^wSE v-'-'*- <} vSTK-*% sik;* > J;-)*** ' -,- a"iji..J.-i* `i'* j,'jV ,.J- - y' s:.;--* -`,"j: -S? -"fi1 tfii' ft 2 y& Perhaps no other group of Dutch Boy signs is as Important as strong front identification. Paint customers must easily identify the' location of their Dutch Boy Dealer in their shopping area. Dutch Bofl offers you a complete array of illuminated and non-illuminated store front" signs in a variety of shapes and sizes. In keeping with Dutch B< ^ DEALER IDENTIFICATION PLAN some signs are free and sonie^ are with a liberal share-the-cost proposition. Your Dutch Boy Sales Representative has all |he particulars and will! advise you as to which sign or signs are best suited for your store and location. ai s. . . - - r. -* . >.. * .1 ,,xf- *' * Vp;/ -a * 4^. *?* ^v 'j. ,, ^ &fe/- -S' . ' - 000020394 TRUCK DECAL SIGNS ILLUMINATED CLOCK SIGN Though idea! as Dutch Boy identification on doors and panels of Deal ers and Contractors de livery trucks, they are also suitable on the out side of store windows, on mirrors, salesmen's cars, any inside or outside smooth sealed surface of wood glass or metal. Pressure sensitive back ing, no soaking in water. Just peel off backing and press into place. Availa ble in two sizes, 18" and 24". Order coupons in back of this section. An in store or window sign that will catch the eye of everyone. An ever changing pattern of motions in four brilliant colors--an attractive "drip" effect that shows through the clear plastic of ``Dutch Boy Paints". Day time ano nighttime--a constant reminder to prospects and customers that Dutch Boy is the brand of paint you sell. Brackets and chain installation equipment is included for hanging from wall or ceiling. See order coupons in back of this section. 0000-NLI-000020395 FLANGE SIGN PAINTER JOB SIGNS CONTRACTOR NAME ADDRESS OR PHONE NUMBER Just the sign for your quality minded painter contractors. Helps promote more business both for them and you. These are sturdy long life metal signs, 3' x 2' in size, embossed and printed in full color. Ample space is provided for the painters name im print. See order form in back of this section. This double-faced Dealer Flange Sign is versatile, attractive and informative. Use it as a Depart mental Sign or outside doorways, such as rear-parking entrances. It features the "Boy" in full color on both sides and measures 13" x 21". A "Privilege Panel", 8" x 12", comes with the sign, on which could be lettered "Store Name", "Parking in Rear", "Ship ping and Receiving" etc. Cost and order coupon in back of this section. 0000-NLI-000020396 The Dutch Boy Spectral Range Album is now recognized as the most outstanding, the best arranged collection of colors ever offered! Large enough--well over 2000 colors--to give you complete coverage of every color area, yet compact enough, and so well organized, that color selection is easy! Colored se lector tabs on each section divider direct the customer quickly and accurately to the section containing the colors in the range of brightness or grayness desired. To get all the attention it so rightly deserves, the Dutch Boy Spectral Range Album should be prominently displayed on the Album Rack--where it can be easily seen and conveniently used! This attractive rack is constructed of durable metal and, with its black, oval header, is a fitting companion piece for the Dutch Boy Color Gallery. For complete details about the Spectral Range Album and Rack, see your Representative! 0000-NLI-000020397 & DISPLAY RACK The attractive Dutch Boy Color Gallery, is furnished without charge to dealers who feature the Dutch Boy Spectral Range. It is a great help to your customers, for it eliminates the guess work in color matching. For details, see your Sales Representative. As a Dutch Boy Dealer featuring the Spec tral Range of the Color Gallery, you will want to identify the colorants in the canis ters of your color dispensing machine with these full-color Dutch Boy decals. They show your customers that their paints are tinted with Dutch Boy Colorants, too! Decals are made of durable, easy-to-clean plastic. Easy to apply, top; just peel off the back and press into place! To obtain a set, see your Dutch Boy Representative. 0000-NLI-000020398 INTERIOR COLOR PACK COLOR CARDS &HOLDER The problems of color harmony, can be easily solved with the Color Harmonizer. It affords your customers a complete, compact guide to color coordi nation, while developing a valu able mailing list for you. This is done via the two library type cards, located in the pocket in the inside back cover. These cards give you up to the minute knowledge of where the book is, and who has it. To order your Color Harmonizers, see your Dutch Boy Sales Representa tive or use the convenient order coupon at the end of this section. Your Dutch Boy Color Cards exhibit to your customers the variety of ready-mix colors in our line and the quality of our products. You may obtain the color cards you need, as well as the convenient holders to accommodate either large or small cards, with your paint supplies or through your Dutch Boy Sales Representative. This all new Interior Color Pack, is a handy pocket sized pack featuring 100 of todays most popular colors, chosen by our Dutch Boy color experts. Each page (6" x 1%") is perforated three times to allow your painter or decorator customers to re move and leave with their cus tomers, up to three, 1 inch color swatches of the colors they have chosen. The Interior Color Pack is an excellent selling tool, because it eliminates guess work, while attractively presenting todays most wanted colors. To obtain a supply of Inte rior Color Packs, order them through your Dutch Boy Sales Representative, or use the con venient order form at the end of this section. 0000-NLI-000020399 2 CE o S 10 CO -) oXtD Q s a o z,,(A 1 Ug z Si <a 10 D Q To: Advertising Dept., National Lead Company ItI Broadway/New Yom/fty. 10006 . Please seniHd <UtS 4,nDui4tj<4^i DBn(4^/M|^1nWJpb^Signs, -aallll cshh<iApnpinin<gT /chhaorrAgeaos Ipt vrea*: ... paid. (First 2 signs with same imprint s totjjjTof $5.5(1,; additional, signs with same *; imprint, $1.50 each. lmprint limit is 2 lines. Keep imprint copy brief forbest readability.) Mir.? ~ .~-31'=i^^^^^^^^p^ur^MW:12g^^^3s=enaolj: DEALER NAME. . * *- ADDRESS ' -*> fef ' SIGNED ^ ,-t.ifcgf >> - - -3k, m: .2nd. linej ( zO ti. Q > 0 0 OCC a (A o: UJ ui zo >OCO < J XHoXQ IL 1^1 ______ _ <*, To: Advertising DeptNational Lead Company, fil Broadw^NevirW^ny. 10006 T*Pi Please send us:!. ,-e".._':1__ Dutch Bo/ Dealer Range Signs at $4.00 each, shipping charges prepaid. (Included with each Range Sign will be an 8*x 12* panel which may be; used by the Dealer tfor Store Identificatikon prother appropriate - * % . Imprint Copyi' Nl ?3^ S Cl -' - - \ ' DEALER NAME. ' '* -JrfzZ S~itXd -DATE_ S<r o U. a: UJ $1 o CE o 0 (A a: UJ ZUI 0(9 > HZ 0 3< CD 1O Os1 QD . To: AdvertisingBept^National Lead Companyt 111 Broadway, New York, N.Y. 10006 Please send us- .'`Dutch Boy" Dealer Flange Signs at $4.00 each, shipping M charges prepaid. (Included with each Flange Sign will be an 8"x 12* panel which may be ;-a r used by the Dealer for. Store Identification or other appropriate message.) .. ;.-,a t-. ,* ^ *0ur.check for $Jgfrty^--is enclosed. *- Imprint Copy:^ 'j V>-`.v V>r*i * ,*1 DEALER i ADDRESS""^' 'SIGN . g ,. . ___ ,,____________Cr.IiTYY;?__-__"_"~ IT'?F ua^MPS'/*' j TfifK^tS j-?' STATE. ' "tJATE *j ftnnn.m 1-000020400 <SSWMpwr ST&.* ss A III SIGNED. m 2V P - 7 * -'--: '--'-V ' u^-r-.Vi 7?$- . -- s7 '/%&+*?' *'^V-'5~ ..- . t-C^O -Pr rt^^''^.,'^3'-'`'^-^S *- -'fr^-'^^-' > ^.r-"-" -i L To: Y^ir S^es J^i^^tathej^^urt6ca{f^^^^^^^m^iy^a^^>tfice V '1 v Please send us ^ ^ - 1'^:-<>i' '-':"V'"D1jtch Boy" Color Harmonizers ($6.00 each; in quantK i j>. ties of three or more, $5.50 each.) and/pr,;5tf;g^^^^.*Dirtch Boy',' Compact Editions I""'.'", of the Color Gallery (sold only in wiltsCost|r unit of twenty* P;- ' is $6.00). All shipping charges B5 -- -' *- >5" `r i ui ;QU) * viw ! 8 uj cZi 1=1 535 tco Mi Q " <Sffw<zot- CD O :* ju lhA-r^V*si To: Advertising Please send usl Dept., National LeadCompany 111 Broadway,,NewYoti(,N.'Y. . 5.; .: 14`rDutch Boy" '''' Illuminated `r{-;.-/. r ::?V-g < Clock Signs ^v^t* at$18.95 10006 - Sfe'S? each. (The -f4 Federal Tax has been included, and all shipping!chargeS Ml,,iw'!|)rep^?.1]herje;is.m-.'^ provision for a dealer imprint on Clock Sigrts^lf5*55^ *Ui DEALER NAME3 ADDRESS. SIGNED.' ' -*" ' S&r - is enclosed. J ?. ,-- - * '''%JL. $ '?. I- - :_ "3' \ To: AdverUtising Deptt,., National Lead Company, 111 Broadway, New York, N.Y, 10006 -?*& Please senid `butch Boy" JllumThated Clock Sighs at $18.95 each. (The"%| Federal Tax has been jncluded^Vnd ^1 shipping charges wijlbe prepaid. There is no,3* provision for a dealer imprint dn' CIocksSigns.^.S(^^SS^^?;^^^^|^^P^*f:! ' - ^.viS lr#5> DEALER NAMEi Orv -,i t .-C^ *: "-.V.?-, r.--*S lis enclosed. y`5' ..' "cy= . . ^ ADDRESS . r- - - > . cm STATE ^ 1 s ig n ed 0000-NLI-000020401 ' V* X, ;,. >'T`-.ri> * -rl**#. :#> '- /* - ^ >7,;.*. -* ^'-r-k *-.l'-/1-,4a*;.-.*^l-r-'.' * ^ I^,r'2*r^. ,*-'"-t> ^V :'<e^;_*;*,,";.V*c -.fc .*- A, *. >v -v *.;, ,. -.'"wfjl ,-r^-J >.- ' jvr- -:..,. - .**?* v ...-, - - .-^-:-s ' . i; . '...'. f . . ` . . . ..._.^ ww.i-.'3.. , V, -t .s^w^'SSS. *33MS38i&HL SSa^^tgsC - ? sfriw*-sir?-. ,%*;>'- *' p^^7.i1f-cspfil s>C:io,52ysris%^9af 'K'"3* ' -v'%- ''-r-.~"isy-T|!^. jr" "-i --IssSsr-r Good Will is a commodity, whose worth cannot be^T1' This year we have collected an array of useful items^ geared to generate good will among all your customers. In many cases these items, featuring your store imprint, will be used daily by yoiir^if^.; customers, to serve as a constant reminder of where to buy their paint and painting supplie^v^^| you to existing customers, or tied in with promotidns^i^.^^^/*; or sales. The cost of these gifts are usually repaid many times over, in *- Read the following section carefully. Your Dutch' Sales Representative will be happy tO help you select'i*^^^^^^^^'?'^''^ . . U>AWi ^ * ' 4 . s'stS&k jfj.'V' i ;V- *-x - : - - -s <& - * tj. '.- - 1 * '.*Ji/ " 'i 1 , -k . r. ...... .................. 5,r`. -v,,,, -. ,y- f f -':'fer^b J - ' c; '.- - / -W/-^rt4h -r~)'ii trW.- .V 'V , - ;-v ^ 0000-NLI-000020402 -$$st APRONS Both the neck type and waist type cloth aprons keep your 3 line store im print where it belongs--out in front! These durable, heavy cotton-twill Aprons continue to increase in pop ularity with your do-it-your self customers, as well as your contractors. See the coupon at the end of this section for information on quantity and price. The Dutch Boy Calendar, featuring your own imprint, is an attractive and useful gift for your valued friends and customers. They serve as year long reminders of whom to call and where to go for all painting needs. Calendars are available in attractive desk or wall models. 0000-NLI-000020403 CAN AND BALLOONS Balloons have been and will continue to be a great atten tion getter for store openings, special sales and events. With out any effort on your part, they'll spread your good name far and near! The #9 round balloons inflate to 9 inches; the #524 airship balloons to 5" x 24". Balloons are packed in assorted colors, with win dow banner. For best read ability, hold imprint to a minimum. BOOKMATCHES The ever popular Dutch Boy Bookmatches cost so little, they can be given away freely to all your smoking cus tomers! Bookmatches are assorted by the supplier, to include equal quantities of each design. Space is provided to allow you to feature up to four lines of imprint copy, on the striking side, where it will be seen every time a match is used. That's a total of 20 "hot" impres sions per book. See the coupon at the end of this section, for quantity and price information. This is the best tool yet designed for the re moval of friction-top lids from paint cans and -- after the job is com pleted -- it's very effi cient, too, in removing the caps from the re freshing soft drinks that usually follow! The spe cial turned-up end pre vents damage to the lids and makes it possible to re-seal a container and preserve its contents. It's made of tough Vis' diameter steel rod fin ished with a double plat ing of highly polished nickel. Over all length is 4 Vs inches. "Dutch Boy Paints" is embossed on one side to remind your customers of the paint to use the next time they decorate. For informa tion about prices and quantities, see Order Form at the rear of this section. 0000-NLI-000020404 PAINTER POT HOOKS PAINTERS CAPS PAINT STRAINERS This should not be miscon strued as being just an ordinary Painter Pot Hook! This is a very special kind of hook that has been designed for right-handed, left-handed, or even ambidex trous painters! Although it hooks over a ladder rung in the usual ways, an offset in the heavy wire shank allows the painter's pot or pail to hang on the outside of either the right-hand or the lefthand side-rail. The paint is al ways within easy and unob structed reach of the painter's brush! For complete informa tion about your cost and the quantities to order, please refer to the Order Form at the end of this section. These handy Dutch Boy Paint Strainers are always in demand by both contractors and do-ityourself painters. They are ap proximately 6 inches in diameter and the mesh is of preferred coarse grade that enables even heavy bodied paints to pass through freely. Because they are almost always discarded after use, there is no provision for dealer imprint. See coupon at end of this section for ordering details. Coming or going, these caps will identify your store as a quality "Dutch Boy" paint dealer, while earning you the gratitude of your appreciative cus tomers. Select sizes from 6% to 7V2, or order in sizes, assorted to suit. See price and quantity in formation at the end of this section. 0000-NLI-000020405 YARDSTICKS PAI!T PADDLES (WOOD OR METAL) These handy convenient Dutch Boy Paint Paddles will be a welcome gift and a sure good will builder to your customers. They are available in both wood or metal. Both paddles carry your own 3-line imprint as well as the Dutch Boy identification, to serve as a constant reminder to your customers of what kind of paint to buy and where to buy it. See coupons at the rear of this section for details. A Dutch Boy Yardstick is a gift your customers will truly appreciate. These yardsticks are made of smooth straight-grained sugar pine and supplied to you in natural finish (uncoated). The Dutch Boy imprint, your imprint and a few words of promotional copy appear on both sides. Ship ment will be made within 14 days from receipt of order. To esti mate freight cost, allow for a shipping weight of about 125 pounds per thousand. See order form at the rear of this section. 0000-NLI-000020406 PAINTER BUSINESS HELPS Get your Painting Contractor cus tomers to use these business forms. Eliminating guesswork from their bookkeeping, will probably mean more business for you. Estimate Forms, Check List Blanks, Weekly Time Reports, Employee Wage Rec ords, a complete business record system. Easy! Efficient! Low in cost! See your Sales Representative. Your good painter customers, will surely appreciate your thoughtfulness in supplying them with these "Dutch Boy" wet paint signs. At the same time, you will be doing a service for yourself, by advertising the fact that "here is a job, painted with Dutch Boy". Wet paint signs are excellent selling tools, because they're used where they're sure to be seen. Your Dutch Boy Sales Repre sentative will be happy to supply them to you. 0000-NLI-000020407 2coc CO XoID O 2cc o u_ cc UQJ QC K o U (/) o: < *< <0QLl I > O 1 CD XoK D Q 2 tr o cc UQJ o: O w K h III ce UJ ZZ < UJ <4 Q IK >O h CD ifi X o D a 5 Oet > (A 0Z 00 z0 0 h 3 0 J J < n QD 2 cc o > (ALi. T UJ O or 0Z zO tut _t 00 0 a< UJ O >- 0 0 h J J 3< CQ 1 0 (IoQJ- prepaid. is far =*j*%?-ese ?lsiifr^3 DEALERNAtf^r AODRESS: SIGNED. To: Don Wright As'socai^$9TS^^^^^' " .. , Please send w prepaid. (The AV Q #9 Round SawbOTis^^ ,*/-' V;; 2 ImpnntCopyt^^S*""*^-"'^ K *.V*i / fe- 1st nn'e^-^^i p. DEALER NAME; ~ " few. <; ,, -, i. . =a>tg-^w.aafe?^sB ;w?, Wppjhg pV&gtigij ^ wnls"' junless.order.,, 3 Balfbdfgr il 5 aO: (A U til cr OUJ aO: 8 a: hUJ < OUJ > o Z CD X (HDQJ < 1 ?pr2j im^^ichigan498S :``Outch Boyt 0al16a?ades(VC?^|^a^>'J@ $#.4$gS ; - v 1000 and/or^ V' : 3~-r::' Quart^addgs;^^!^^^ ^^1)2,45/100^^^0 N Escanaba. (Minimum "order is 25#^ith<jiTze;'A $^TO impHot jchar^wifl i'addtKlir?" f. v each order. >.Tii^''finr^^lnt3licn^'$L. 2rtC* ' Send to; Anthony-and Company; me.;1501 Noy23rd StreepEstianaba, Michigan .49829$ ij.x.k ' ' ".. ;i.f , At`*/'?- jrlWi ' ` Please send us * "Dutch Boy" Gallon Paddles (H* x 1$*1?14")'Q $17.45f 1000 and/or* ?*-' ^J#"Quart Paddles $12-45/10001, F.O.B.M^ rl i'..- ': !T'.T, ...:il v ':'''j j . j 1-tsSs r ;. Imprint CoDyrist lihe^r :-~ 2nd line * J~ b:- " . DEALER NAMEi> ~ ^ -. 3rd line- - ,*r * * -______ n___ -t, Q ADDRESS. L . SIlfGiNNEEDD-- *' fc-W- * - ;'-i;XS- * - * ** * - ' _i_DATE--j 0000-NLI-000020409 -*iV * Uft^V 'r, Jr>>49^Pr-MjMH'' o > o03 XuI- D Q s Xo (A li_ UJ |<XLd O X O ? *" < 1 II) uj zD >Off-l hS XoH D < 1 D s H3 Q 2x Michigan. (Thelminfmu^^ Charge ff;the imprint will be".iddisdl^'^ch'order-limit the imprint copy on Yardsticksr'^p--| imprint Copy ^ ^ '* ' ' r p DFAI FR NAME ----------------------------------------------------- --------.^v.. , . r........... :v t3- r. AD5DDRREESSSS'. ' > v ;-sas?-S^frs%.> ss v*'* CITYSTATE1 :. i. _;--,----*----.. ^ O SIGNED , o at s ! 0000-NLI-000020410 2 ( o <n tr H goUoJ cr O z <cc UJ < 02 Q h 2 . ^ S 3o x Q ^o 3Q i`'5kT'* -**** --, . Tf- - IS ' rm t 2ce o Ul a: J uj G H (fl o: O SS a zo: uj < UJ 2" G > 1O CO I o 0 X Q "Dutch Boy" :^an ani9 Sd^ Openers f #'F.0.B. Newark. {Minimum order4 SOG.-TTp covercostSfimprint die^ ajatptiarge of $.7.50^ '&* will toeaddedl$J>rders''of tes$thiin.ifkio^^S^^i^he^iiidded to orderiofmore tiiauP? '.' Si*..* !'; 1000. This charge wijf^'.i>^!apiS|y;yjb7rej?ea|y.o^d'er^^pri^y|fnHt^2 lih^j?pnsistingJ^[^| *^.y not more tf^'.a^afyof^^cfwfa^Tiyan^^r'^ gp-/?*--.* wsasfeg &r< " * -"' - Bt-3 zcc o Ul tUrl Q J (/> 5IX o n zIX UJ fig Ul a > oCQ 5S X oI- 0 3 Q S50P*, 4Manufa&u'ring..G&jt S2Vesey $VPiAA *nrf "'Dutch Boy^yyfcarfjahd Bottle;$4.0 per lod^ s^/r"F.O.Bi-.orctei^:50Cfc To cover iray^|jgt iS^witT toe addddySoforders of{ess tfe000: $5.0iiwtt?1>(iaddetf to^Siderxpf mdre^ffl| Jr- > 1000. lTus!hiSr^'sw)lf not apw^lrip^ldrd^^tew^lp^T^E^^^ponsistin, not rndr1e*thar\ja^otal *?s b & H tM ft T. DEALER NAMlfi Kgr3 &K3 .DAT l-T-------------------------------------------- S-*' I 3 j..(A uiO on h 0 UJ Q <h 5 0.0 0, oK3 O r::'' Newa0'yN^y^er^.yj^inimMj,n order:i.50(fc:Td^er^ oir/. " $7.50 wiitTfeadped tolorders of %-. V than lO0^TbiS charge vwiroot apply to fepeat orSersy ImjMHt^ntl \i% lines' consisting^ ?r- - , of not more thaxfa fotal of 20 ch and spaces \: '; ? 'r v^r-, > >- ' rr^*rnprinl Copy^ b>. '-: ..1st l^iSBa^we^K --- -<T - |g|g 0000-NLI-0000204U j