Document DDBwwpV6gamx07jnrkMvprk6O

of Western Europe is a major barrier to knitting the free world into a smoothly work ing economic whole. As one observer put it, "when the American economy catches a cold, the European economy gets pneumonia." This is largely because Europe is so much weaker in productive strength. No Shortage of Knowledge Yet the knowledge which would enable the countries of Western Europe, and particu larly Britain, to increase their industrial productivity has been mobilized and is readily available to them. It is with this process for Britain that Mr. Hutton's book is concerned. In the book he summarizes the findings and conclusions, virtually all of them unanimous, of 66 teams, composed of British industrial managers, technicians, shop workers and la bor leaders. Over a period of three years these teams completed a comprehensive series of inspection and study trips in the United States under the sponsorship of the AngloAmerican Council on Productivity. The prod uct of that effort, he remarks, is "a set of documents the like of which, on such a scale and of such practical value, has never been seen in the history of international and cul tural borrowing." Psychology the Key From study of these documents, Mr. Hut ton concludes that better capital equipment is the key technical ingredient of higher in dustrial productivity in Britain, and consti tutes "the most urgent . . . need of British industry." But he finds that even without new capital equipment a '75% rite in productivity can etllt be achieved by reorganization of work " and that tuch an Increase would "soloe Britain's chief social and economic problems." Then why is not Buch an increase in produc tivity, demonstrated by the Anglo-American productivity teams to be so clearly within technical grasp, promptly forthcoming? Hutton, quoting one of the team report^; remarks that, "'the greatest obstacles to in.' creased productivity are psychological rattier than technical.' We have to deal first and' foremost with men, not machines." And Economist, pursuing the line of inquiry aug-. gested, reaches the conclusion that, by and; large, the people of Britain do not want prosper by being more efficient. The Econo. mist says: "The real secret of American produc-J tivity is that American society is Imbued1; through and through with the desirability, j the rightness, the morality of production. ... But in Britain, if any moral feeling st all survives about economic matters, it is1) usually a vague suspicion that' economic success is reprehensible and unworthy; From this difference in attitudes every-., thing else follows." "How," asks THE ECONOMIST, "shall we set about restoring some belief In the rightness of effort, the morality of success?" For this question it has no ready answer. Neither have we. We are confident that the British people will neither be cajoled nor coerced into trying to match our productivity. Basically the problem seems to be to demonstrate clearly to them the truth of the proposition, set down by Graham Hutton, that "there Is no goal, aim or end before a Good Society which the raising of that society's material productivity cannot render easier of achieve ment." Doing that in an old and settled coun try like Britain is obviously an extremely formidable undertaking. But until It Is done, the crucial Job ot getting Britain and the rest of Western Europe firmly on its economic leet will remain to torment all of us. McGraw-Hill Publishing Company, Inf- searchlight section fs - -- jSfCHANICAl PLANT MjfTTfRMINT ENGINEER JHwkj^jIae el uni DafwriMi ' frStfW* Utr.ttr St--m Vath<lt*cm KgfiyiY.Vutio Afltstka. Anglican) ihovld fejffnal*rtU in rnnhenUol (NRlarabhi ** at Mil S ta ffiffcftVparla/iCT ) lb# aoe'dflon and bcl. {(,$ o"d Olrtel PJzmU pislsi. Ig^jj/wted by UllWIai. prtaatlfy <Aekl(i* local aparalan lefvt ptabfaait, and ^ V'a*****''1 fwiW a##,inoMrfaulclgo.- hgvfSrtliM*. and Mart salary iipacted. hoAcirttM** tub. fenlih da. hiifbW'but < aectutry r-sm, power pJJ&W H N. Tort, J4, IS. V. REGIONAL SALES MANAGER Urnnunl opportualiy for ooallfiad eol* auMrvluir, Apt: 15.41 with chemical or chemical anilnaarina background. Into*, trial Safer tgpurWact, bngwiadg* Knm generation and wtUr traatmint aauuilal. Ability ic, hlr and train aaln angiuacci, a* wail aa iitpcrelae ament taka ateff. now producing ubslentl*) volume. Conaldarabla tn*l aa territory esrtn Wryl fait to RneWlea. We era a long ceUbllshed. major company, whooa product* aro widely adrer| Iliad and highly regarded. 11 you art a raal organtmor, with aapodune*. and ambition, submit in oimpiiU eonfl4na, roegnt mepahot and reiuma covering I ynvp background. asporWoea and record for [ pact ten you*. OampoMatloai Hallo saliry, ear. tc&uneu acoount and ovorwrtta an all regions) talc*. Our man know ( ihlo openlag. P-0808. POWER MO W, 41 $., Near York It. H. T. WANTED | ASSISTANT CHIEF ENGINEER Cradusta Maehanicjl, Cbomlenl or Givi) Rnglnoer for completa charge under CMaf Y.nglnear of 1110 KVA dimI generating plant: all ibopa; fwndry; osoblta ouulp* moat Jnehidfng loading, martno. railway: eonatwetlon: malntenanae of all typo aonlpmint at property. Moat Mva natural meubaoleol ability bo good organltar with esceUent praetleal and luporvloory up*, rtonee.' Abo eooatcuctlon onpaHbnoa. Age limit* 11-41. Three roar contract wtu* I months' paid vacation at completion contract and two f.waek local laavea after Are* y**r. Kurnlshad bouaa and Partial util. Ulna auppllsd f roe. Proa trenaportotlon aell and family. Prop hofpiuf and medical. Frya datnantary cchaellns. Hoo-Cont/tbuU>ff panalon pUq, (Upon alngb status alt mantha. Roqotra torapMU rooord and itfin anect. Photograph optional. Lwcutlon--Mod. Itsrranoaa. Large Copper Mlnp Salary P.M7*. fOWIR mi WUsblru tied., u* A-gol* IT. CIH. isS rssscisco: a r.n si. <u fe^fQlirioii UCANT SEARCHLIGHT. EQUIPMENT SPOTTING SERVICE ~ --- TarHCD PtHflONNEU HctM-lU'W. 1V inSal Srlea talablbhid lt ' #*! IrS&ld&t high 1^* Wh M^tn u'em8- SiaSiUa* under oondlttoM Maart"*. If *J": >QITIONt WASTED --------------------- 10TO`BNaiNBKn aaokl"# -------- ffSs!,.'SiSss s..rsr..*"i SS# SrtTkk mliwe PW4t1;-?owar. rramON WANTBD aa Cbtet r,*ln*r. Walnt. .Bql^ Anlatant PUut SudL Id itBlu'cr lodwtHab--1# yra. aaipnedrtarnrc^*ulna.nmroea.* 'Mmif'pwItteD m Burtao In iedrd.'a`Vb*B(o In omploymant. A8J4BI OIL* LU oM Blcam and Itafrlgoratlan unlimited. Pres sMTEitabU\y^rrMtUI4O.Wmcaot.--loacagatioInt.. fFaWm-IiOlyOmS.anro. wDeara.lra ItCHANICAL BNG1NBER with y" <Kriaea la all phaaea of steam and *tnj rtUavadmUlflraUec, doalgn. oonatructlon and uHltUDM. daalraa rapoasibta P*lUon- Bx> irttocad b all fool. Capabla of and willing to aki'iall responilbllily. Wlih to 1oaIa 0f**t eiafam. PW4III, Power. Thh Mrvlc* U olmed ol helping fw, the reader of POWER, locate vied end ttirplu* new power equipment not currently advertised (tSI service Is tor user*buyers only). Juit send In the specifications of the equipment wanted on the coupon below, or on your own company letterhead, to Searchlight Equipment Spotting Service c/o POWER S30 W. 42nd St., NX 36, N.Y. Your requirements will bo brought promptly to the attention of the used equipment dealers advertising In this Issue. You will receive replies directly from them. NO CHARGE e NO OBLIGATION Searchlight Equipment Spotting Service c/o POWER 330 W, 42nd St, Now York 36, N. V, Please help us locate the following used equipment: M^WOTUnERS REPRBflENTATIVa -- M.&. u yeare exturknep-AIr Un*. ftcfrlgtratlon. VanUlaUn*. and MWlpmant. all phaK* of tbo In* MStYTi-'*1Tallent contact among Contraelora, ArehtUcU, National Cbnlna A Dtilld. RS".'Aitb* massbar anglnaerlng socltLita. Vary bgwiwaa toeord. Oealraa addition*! major or aJP-tfe.nfteVvbrWamaieAnuUtrioynliUned*.wrWreilal gtl*M* aytoruoroopmroada- K^ill* >ril surrounding area. NAMI ......... CPMPANT ...... ....... Tim... FOII Sdlg *d Mayan. MOV, I ofcnaa. II cyda. Ey^M" II B.P._s>tor.aKxrMlcnt eondl. H^gMiaT * ' " "*""U SfPTEMSE# 1933 t Position Vocont Advertliino on the following pogol