Document D93Oyp24Ek6gpQ60m8znO9JO

0007-SWP-039299 N29111 Shmetiwa SOLO~HEIg VALUABLE AGENCY Saammjm 0/ So l d h SE THE best paint proposition today is The Sherwin-Williams Paint Agency. It means Good Goods, Good Methods and Good Advertising--the elements of business success. H gets the business. St holds it. St helps all the trade of the store. ___ St's profitable. It beefs growing. It means success in paints. JJF The struggle for business supremacy in alJ lines becomes keener every year. The pace gets (aster and faster, the fight hotter and hotter. Competition makes it so. It's harder to succeed today than it used to lie, but by employing the right methods you can succeed //deter and your success will be greater than that of others before you--tjuicker because methods have been improved, greater because the field is larger. The Sherwin-VVilUoms Co. helps every agent to improve his business, helps him to lead in his line--get there quicker--and provides him with the right methods to do it. All the resources ol our large and powerful organization, with its complete business equip ment of men, methods and materials, which hayc won for this Company in the face of the fiercest kind of competition, the highest reputation and the very first place in the paint business of the world--all of these, all of our strength, is at the service of ouc agents. We bring to bear on the business of our agents the same methods that have made us suc cessful, and properly applied they will never fail anywhere of the same results. The Sherwin-Williams Agency is worth more to a man than the benefits that come from the sole sale ol a first-class article. Our business methods embrace more than the sale of our own products, we are interested in our agents to the extent of helping by bur system all that effects the promoting of their entire business. We do not depend alone upon the quality of ouc products for their sale--we depend upon that to hold the sale, when by our aggressive methods we secure it. T he Sherwin-Williams Taints are the best that can be made. T he Sherwin-Williams Methods are the nearest perfect and most effective yet employed. T he combination, good goods and good methods, is what you want to apply to your busi ness tu make it the most successful of its kind. Let us help you do it. it will most assuredly help you to be connected with us. It will pay you to secure our agency and derive the benefits that come from being identified with a high class article and an enterprising concern. It's an opportunity for you to share in one of the best and most com plete systems that has ever been applied to a business. It's your opportunity to enlarge your business, and you ought not to let it slip. We cannot describe our goods and explain our methods in a pamphlet of this kind. We want you to write us for this information and we will give it to you very fully. It costs nothing to investigate. Write our nearest office. W< print with this some letters we have received from old and new agents. We arc con stantly receiving such evidence of success with our agency, and one of the gratifying things is that our old agents stand by us and become more enthusiastic the longer they are with us. Wc can give no better proof of the value of our proposition. Do not fail to write for particulars. SCMO Vop TKC '` 13" OOK* ICY. A HAKbaOMl EXAMPLE or PMNTtNO. IT EXPLAIN* m DETAIL TWE PAINT* ANO THC MCTHO03. THERE'S STRONG EVIDENCE ON THE FOLLOWING PAGE u h e Sh e r w in -Wil l ia ms Co . PitffT AMD MRHtSH MAKERS. CltoolanH, tOO Canal StCMango, 2030 9t*vori Aot. Hour fork, 997 Washington St Homrk, Brown St, Montrool, 21 St Antoine St. Sooton, 1SS IhtnkoenSt r . r trk St. i ; ..< >t 118 SoeettH St. 1921 Onion Atio. 0007-SWP-039300 0007-SWP' F' "Most Successful Paint business in Town.'* Th f . Sh f .r w in -Wil ma ms Co . Lo r a in , Oh io * July 2, 1900. Oenilemen:--lam pleased to say that I have been agentatLorainforThcSherwin- WillUms Co. for the past nineteen years, and during this period have continuously handled The Sherwin-Williams Paint, and during this long period I have had nothing but satisfactory results and have worked up the most successful paint business in my town. Nothing would induce me to give up the agency of The Sherwin-Williams Company, as 1 firmly believe there is no firm in the paint business that can do any more for their agents in helping them along in the sale of the goods than does The Sherwin-Williams Company. I largely attribute my success to The Sherwin-Williams Company and their products. Respectfully yours* N. C. Al t e n , Hardware. "Helps My Other Business'* Th e Sh e r w in -Wil l ia ms Co . St o c k t o n , III., June 27, 1900. Dear Sirs:--I am glad I put in The Sherwin-Williams Paint. It not only enables me to enjoy a good paint trade* but it helps ttiy other fastness. 1 had a good trade in it right from the start, and my second season is far surpassing my first. The more I sell of it, the more demand I have for it. I like the progressive and substantial business methods of The Sherwin-Williams Co. Rcsp'y yours, A. M, Smit h , Drugs. " One Sale Always Makes Another," Th k Sh e r w in -Wil l ia ms Co . Lo c k po r t * N. Y., July 18, 1900, Dear Sirs:--I wish to tell you of my experience with your paints. I find it quite a common occurrence for a customer to return after buying one kind of your paint and say: "Afound that paint so good that if those same people make paint for the other things I want, / wilt use their paint for everything. *' One sale always makes another. Your different forms of advertising I find to be of great advantage. [ compliment you on the class of representatives you send out, also the promptness and courtesy with which all wants arc attend toby you. Very truly. Ciias . E. Mo r t imer . Paints and Oils. "Put New fjfe in Us." Tic k Sh e r w in -Wil l ia ms Co . Pin c t o n , On t ., Ca n ., July 19, 1900. Gentlemen:--You ask us, this being our fifth year for selling S. W. P., how we like the paint, your advertising methods, and other aids you give the dealers who handle it. Per haps our story is best told as follows: In 1S95 the total drafts we accepted for ready mixed paints amounted to $325.97. So far in T900 wc have accepted drafts for S. W* P. to the amount of $1671.40. In 1S95 we were a very bad third in the paint business in Picton, today wc sell more ready mixed paint than the other hardware dealers combined. In 1895 we were selling a paint that could be bought in every little hole and corncT grcx:ery store throughout the country. Today we enjoy sole control of S. W. P., and arc protected in its sale by the biggest paint and color house in the world. In 1895 we were doing business in a rut ; S. W. P. woke us up, put new life in us. made ns see what good advertising placed in the right manner would accomplish. We are now- doing St o .o o o more business in a year, and do not hesitate to say that to S. W. P. belongs the credit of helping us do the greater portion of it. In conclusion, would say what S. W. P. has done for us in a small town of 3500 inhabi tants, it will do for others in any place, large or small* if they take advantage of the splendid helps you offer. Wc remain, yours very truly, Car t er Br o s ., Hardware. " Your loyally- * We Value It." Th e Smf r w in -Wil l ia ms Co . Ta u n t o n * Mas ?.., June 28. 1900. Gentlemen:--Wc take pleasure in recommending your line of ixdnts to one who con templates adding paint to his stock or is now selling lead am! oil or other prepared paints. Since our first purchase (some ten year? ago) our sales (or S. W. I*, have steadily in creased and we are now selling between two and three thousand gallons yearly. Wc can justly say that the steady increase was not due so much to our efforts as to the quality of the paint. If S. W. P. had not proved itself to be as good as paint could be and better than white lead and oil, wc could not have maintained the sales we have had in years past, and largely increased them each succeeding year. It is with equal pleasure that wc recommend ycui .specialties. There is a constant sale for them. We can honestly say that wc have not a line of goods* ir our various departments that is as clean, that requires as little labor to. handle awl sell* and that bear the profit to the *:i|>tnl invested, as do yours. Yours respectfully, Th e Pik k c i; Ha k io v a k k On 0007-SW P-039301 0007-SWP-000122680 0007-SWP-000122681 0007-SWP-000122682 0007-SWP-039304 4U^ 0007-SWP-000122683 1 Th e Sh e r w in -Wil l ia ms Co . LARGEST PAINT AND VARNISH MAKERS IN THE WORLD cievetMo. new rq k k, CHtCAOO, Kan s as art. titWAK/r. oust on, mtxxsArovs, s ax f*A/ta$co. LQSAMtlUtS, s ax oteco. io x o o x , t!tc. mo x t r u l TORONTO wixxireG The iwinhimof li% c<tmp:iny iticl'ifle paiiittfln.t vrirvisItiMforallkm-k Of wmfc. Ch ic limitc lm .1 >(>vci;it |iir{i-:<* :.u<l imh 1 !<< iin.l<-r. Jtimiliiii' **l 1I10 Ot.it i>nr|.),c. Thj SlnWMin.U'i!li;u>w lV>ltiui.i are j:0l--evv.Ty one i>f them. h i* im|K)Ssit>lc to make Unicr pamii or l>i-Uvf vaniislirs. ti i> |> 1y (.aims or v;*nii-.t..:j tluit t:ve bcur ic m.Iin or preaivr n c.iiimiy. We take mviv pains in mukiu^ our products giiuJ Omii in jityilmt else we (Jo. See tlie inride paces for a description of The Shci-win-Williams Paint. Prepared; also foe list ol some of Tlic Siirwiu-WilUuU>s iluusdidJ 1'aiiU Spccialiicj. Th e Sh e r w in -Wil l ia ms Va r n is h e s THEY'RE RIGHT We make a completes line of good varnishes for all household uses. The following e three of our principal varnish specialties; A general purpose varnish for use outside or in* * aide. Fine for bath rooms, kitchens, woodwork around sinks,outside doors, boats, carriages, etc. (jEx&fio) A leader {or inside use (floors excepted). Better than bard oil finish. MAR.N0T A durable floor varnish. Docs not mar or ' ' show heel marks readily. Fee/aU t*Uf earth of The Sherbet t- H'SHinptrj Palate en.t <f<tailed ix/xrtmtfie* c/ T!tt Sherreiii-ll'H/rumt I '<trnishrt t.e the 5. W*. P. At*i v/hose xurur ttfpurs ex the /ror.l tetter cf this Circular. ( SPECIMEN COMBINATIONS SHOWIK8 BUILDINGS PAINTED WITH Th e Sh e r w in -Wil l ia ms Pa in t The illustrations in this folder show painting combina tions that have been selected wiih greatest care and have been approved by leading architects. The se lections are representative of the best and most at tractive schemes of present day decoration. If. none of the combinations shown is sufficiently suggestive, send us a photograph, architects drawing, or rough sketch of your buildings and we shall furnish you, free of charge, three special harmonious combinations from which you can select. The envelope on the second last page contains a few samples or our most popular colors. If you want full color card call on the S.W. P. agent whose name appears on front cover. Rtad this booklet through before you do any painting* 0007-SWP-039305 0007-SWP-000122684 THE TRUTH ABOUT PAINT THE SHERWIN- WU-UAMS PUHT, (rop*TM/). SW.P.. 'it made for painting buildings, out side and inside. It will do it better sad at Jess cost than aoy other paint material known. So much is printed and said about paint and paint materials, it is difficult for anyone contemplating painting to determine what is best to use. The principal fight is between lead and oil on the one band, and the great host of brands of prepared or mixed paint on the other. The truth is this: For a long period of time the best known materials for painting were lead and linseed oil. These two articles, while they were best at the time, were always felt to be wanting, because il is well known and admitted that lead alone, mixed with linseed oil, quickly loses its lustre, powders up, and is soon washed away. After long years of searching and experi menting for some means of remedying these defects, it was found that by adding a propor tion of oxide of zinc to the lead., a harder and more durable surface of paint is obtained. The paint is also of a better color, as zinc is whiter than lead, and it keeps its lustre longer. Id addition to this, the paint covers more surface, the zinc having greater spreading properties than lead. This makes it more economical lor the consumer. Now the only question is, is it better to T,,f SHfWit-W IMS P"*r 0007-SWP-O39306 0007-SWP-000122685 buy the lead, zinc,and linseed oil and mix your own paint, or buy them prepared ? 11 you can uust the maker, it is better, much better, to buy them prepared--ready for use. Jt is not possible to mix paint in a small way, in a keg, with a stick, or by some other crude method, and have it equal to a paint thoroughly mixed and finely ground by machinery- It is machine work against hand work. It is guessing at quantities compared with working on exact formulas. The smalt buyer cannot lest his ma terials to make sure they arc pure, while the large manufacturer must Jo so to protect himself. The only trouble in buying prepared paint is that there arc so many inferior brands on the market one is apt to be deceived. The only safe n ay is to go by the reputation of the maker. Th e $HERMH-W/UfAM$ Co.. makcrso/The Sherwin-Williams Paint (Prepared) have been making paint for more than thirty-five years, and today are the largest paint makers in the world. Our whole thought and effort has been to make good paint. Our lime has been spent finding out how to make paint that would look the best, last the longest and be most econom ical. We are no more interested in lead titan in zinc, nor in zinc than lead. VVe would use all lead if we thought it would make the best painl, or all zinc. But we know from knowl edge purchased by our many years of hard earned experience that the two, combined to. gethec in proper proportions* with genuine lin seed oii, nuke the best paint, and this is how $. W. P, is made. There is no secret about it. Avoid cheap mixtures if you want a good )ob, and remember that in buying paint, the cost by pound or galiou is not the true measure of economy. It is the superior covering power, as well as its durability, that makes $. W.P. cheaTpoersuthmanitoathlleurpp,athinetore. is no possible way of making a paint that is better than S.W.P. You will be safe iu using il. Results are what count. GIST OUR inn,!, COLOR c a r d . IS' the envelope on wood but pa j>e will be found n va)*rtiirn from the rcjjrtUrt* X-W.P. (hades, mduiiiu* white *a <J Ifthese samf''- <olor; <S ml Willow ash thea;eAt, wtax nnn** appeutsan tfw front cover, foi a/of/ cuke* uard VW pitSiMint Whir*; W> SHcm-ir*.WiTliaitt* Gloss Whnt lie **vi for ou&i.te. For irwirte wriik v; make Inside Ya.nChothmWplbetet.directionCsloufusrWpahiinteti,nvg*owl FilllabteWfohuitned. on the full colooCr uocmarrpddteatnedduss<!l>svw'iioo..n.n UUsie ltoupf ofehnvc(oi ct=an. now t o pioumc ^cxsTm. ij ascertain the mr.i.tity nf 5.W.P. required for two coats; Measure the dt; --'**ud rhe Intlldioj*. multiply that by Tij ascertain Measure the * r** ttbaetmsttdpmibge;r T w c-4fh to S-jlh S.W.r. nit w-. .. faHlloEw.CA HEI'VE ABOUT THE PRIMING. fflNE i(ot.Pte of a eotr,!.:t wiiurng <.*t it not fetieraJfy X. >jipre.'iied ti tfn: and if th;t it wrooif. no c j .ii war aiisl i, ii.mIv . /tnytfimf in not good enough lor pr.mICil.gl"; list very l*>t tHC SHt/i UGtleiCoarinK paint. ` wiof* 0007-SWP-039307 0007-SWP-000122686 Printed with " Th e Sh e r w in -Wil l ia ms p u n t Gives uniformly eood re<mh<t at lcuv<t cr>r. ON FINISHING FLOORS. ' * P-ji'tled a c:h year |<I in U iiiliol tl:isss ol *r homes. llrxws i< twit n i.im.-r <il ts>st id r. beellliUtlnuis, iiml uvviioniy li.t |irCib:,(j1y It ;<i iQr V 1li;ll-jt<ylhit> elv:. do willi THE SHE*Wt*-WUL>A08 MSOZK* MITHOO FlOOd FtttfifMCS re nuitle Cur rn<hing i*M new doors in any iiyle desired. You a srlen nuy # n* (lie line *h <I by eareHiMy follawin* atir in- orii. tion?!; sure t tb.-nlm: ihc best wealing and the best looking "Otsh of h style iltsirnd it is poriiblt . (et. FOR PA I NT CO FINISH iBvide KWx-./*d S-W. t*Stot Fl o o r Ft/dr FI-iiv n Th S-W. POACH flOO PAINT. FOH VtflNISHEO FINISH . N'.vural-MAlt-*OT, a durable floor varnish. Suineil. fiooxiAC, Stain a.1.1 Vanmlt combined. FOR WAXCO FINISH Ins S-W. flQOd WAX. FOR UNSIGHTLY CRACKS IN OCO FLOORS l*f .? W. CXAC* AMO SEAM ftue*. Write U>day !> Aiir nflb:.r |<v booklet complete haml b-mk on good floor finishing. t ON GKNFRAL PAINTING. Success in painting depends largely upon the use of the right paint no the right surface. W make special paints for special uses: each one is intended for io purpose and Is the best of its kind made. The following arc some of our most prominent Household Faint Specialties! 5-tV. ***<.010 --Vor * high yluss finish an inside walls, cilv' aud woodwork. S-W. SPECIAL INTI MO* COUNTS--For an egg shU gloss finieh or intide walls, ceilings ami woodwork. S-W. FAMtlT PAfHT--Vct cupboards, baseboards, shelves, etc S-W. VAMifdH $L/*~For Staining and varnishing atone operalion. S-W. POAC* ANO LAWM fvnmru*( E*a*U--For porch and lawn furniture. S-W. BUCCt PaMT--For buggies, boat*, carriage*, canoe*. etc. S-W. AutMHWM PAIHT--For a siNce finish on radiators, gas pipes, Hove*, etc. 3-W. tNftA'Ai 66 10 En amel or S-W. Esrxist goto Pa in t --Vor a gold finish on radiators, gas pipes. Stoves. etc,, and general decorative work. S-W. S*Oftroa Fn aNEL--Fo t a colored euamet finish on radiators, gas pipes, Stoves, etc. Always use The Sherwin-Williams Paints. They coat just as much as good paint ought to cost--not a cent more. If you pay more you pay too much; if you pay less you do not gee as good. Write for " B-34" booklet--it describes The S-W. Household Specialties fully. 0007-SWP-039308 0007-SWP-000122687 na co mmo w e a l t h sm Re d (/few r __,, ..willUm* paint 0007-SWP-039309 0007-SWP-000122688