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HOW TO CUT COSTS ROCKBESTOS AVC (NEMA TYPE AVA) CONTROL CABLE Here's your best protection against shutdowns in Steel Mill and Industrial Plant hot spots. Rockbestos AVC is built to beat the heat and corrosive fumes. You get long life -- more dependable service under severe operating conditions because the individual con ductors are insulated with walls of impregnated felted asbestos -- to permanently resist heat, moisture, and me chanical damage ... as well as to effectively seal the high dielectric varnished cambric tapes from any deterioration. Install Rockbestos AVC and see how it reduces mainten ance and operating costs -- keeps your production de pendably on the go. Once you've tried it, we believe you'll always insist on Rockbestos AVC. Rockbestos will engineer and build special multiconductor cable constructions for any specific applications you may have. ROCKBESTOS products NEW HAVEN 4, CONNECTICUT NEW row: * CLEVELAND * DETROIT CHICAGO PFTTSIURGH ST. LOUIS LOS ANG&S Oakland, California * new Orleans * Seattle corp. RBB 01352 Advertisement in the Match issue of Factory Management & Maintenance. 1934: April issue of iron a Steel Engineer. 1954 PmhITED IN O. 5. 4. SC-ELEC-02285