Document By4BDD6pZv6YZnRd0bNBMmEpL

L VbSkiSbS n "CHEAP" PAINT Actual photograph of a "cheap" pui'Ujob uiamii western town. Crocks began to appear toon after application. Paint thatfaik this wag makes an owner think twice before he bags again from the dealer bho told it. "/"''HEAP" paint" gives itself away soon after- it leaves the can. Tlie big circle above shows the sad end of cheap paint.. . . after only a few months of exposure. A job like this gives the man who sold the paint a black eye. Every thing else he supplied -- lumber, brick, sand, roofing--may have been top-notch quality. But the owner c%rp.dee that. The tlmig'he can:see is that the paint was'^io good. He realizes that he's "stuck"- .with the unexpected expense of! burning off the old paint before he can repaint. Can you blame him if he decides then and there not to buy ANYTHING from the dealer whose "cheap" paint made such a dent in his bank ac count? Don't let. `.`cheap" paint give. yoiir business a black eye*; Not when you can so easily prevent it. Sell Dutch Boy and then you ctfp be sure every paint job will give the customer full satisfaction. You can always depend on Dutch Boy Paint made from Dutch Boy White Lead gives long-lasting protection. Unlike "cheap" paint, Dutch Boy does not crack and scale. It resists the weather and wears down stub bornly by gradual chalking which leaves a smdoth, even surface for .new paint. By selling Dutch Boy White-. Lead and the other products in the DUTCH BOY IIowe in tome town painted with Dutch Bog three years'age. What c contrast to the "cheap'' puint fob! Paint made from Dutch Bog WhiteLead piece loitgJosting protection, Jobe like Mil _ satisfied customer). Dutch Boy line, you build up a profitable volume of paint business but even more important . . . you help protect the future of your en tire building supply business. Now in new, convenient font Dutch Boy White - Lead now comes as a quick-mixing paste that can be used for both outside gloss paint and inside flat finishes. This all-purpose soft paste is Dutch Boy White-Lead of the same high qual ity you have always known. DUTCH BOYWHITE-LEAD; NATIONALvLEAD COMPANY- ill. Broadwaj'^pn'.-.Ydrk; IIS Oak St., Buffalo; .90J.Wf4t.48it'Stw/'Clii"go; FreemanAve.. .. c k --------- IVT1-1'i3optior Ave., Ckveland; 7*2 24th St., San rnin............ _r... n:ed'Co., B&O Albany St., Boston:^fttt^Lead-8f.'Otl Co. ol Pa., 316 4th -Ave.. Pitlsbiirgb;vJdhn T. Lewis t Bros. Co., .Widener Bl<ljj.;.Philadelphia. KD-33J3 --'Building Supply News, May, 1934'>kr - <V - ii