Document Bn5YK5R9XovgpQ8zvxZ4vgkE

PostAd Panel Greens ore more than just "green paints". They ore job-fitted . . . formulated for the toughest all-weather conditions in permanent green ... furnish the extra color-punch to copy ond pictures. These Greens are weather-resistant permanent colors that assure economy. One coot is oil thot is necessary in most instances due to the great hiding qualities which they possess. They are non-fading ond lost longer than the average type of materials used for painting ponels, lattice, and moldings of poster ponels. They con either be brushed or sprayed. PostAd Greens hove great paste resisting qualities and will give satisfaction with the use of summer or winter paste under extreme climatic conditions becouse they are manufactured specially for the mold ings ond lattice of poster panels. On new built ponels, if more than one coat is desired, reduce PostAd Light or Dark Green with an equal omount of PostAd Reducing Oil or pure boiled linseed oil for the undercoot. Do not reduce the finishing coat. A good brush is just as important to a good pointing job os a quality finishing material. In the Reloted Line of Brushes you will find several numbers particularly odopted to the application of PostAd Bulletin Colors. PAINTS VARNISHES LACQUERS ENAMELS THE A. WILHELM COMPANY READING, PA. GLD3310* PostA^J Bulletin Colors arc another marked achievement of our research departments and laboratories. Every known metal used in sign and bulletin work as well as primers, surfacing materials, finishing enamels and varnishes of a wide variation in their formulation, were utilized In a series of weather tests extending over a period of four years. These tests proved again that synthetic resins are preeminent as a ftnish where the utmost is desired in long lit*, weather resistance and a finish that v/ili retain its lustre, depth and color over a long period of time. POSTAD BULLETIN COLORS PostAd Bulletin Colors are becoming more popular each day with the bulletin board and sign painters because they represent such definite im provements over the previously used Colors Ground in Oil. Furnished ready mixed and matched positively to an established standard, uniformity of coir4 ts assured. PostAd Bulletin Colors, during the rigorous tests to which they were subjected, proved conclusively that they were outstanding in the various properties that are necessary to the acceptable finish. Color retention is of prime importance. It imparts to signs the attention commanding value that makes each sign economical or expensive. To be economical the initial cost is not important. It is the length of time over which any sign will maintain its true color and all of its advertising value without repainting. PostAd colors are as permanent as they can be made. The permanent Cadmium Reds and Yellows have been utilized as have the iron oxides for the Greens and the best and most permanent Blues that the markets of ford. Permanent gloss is as important as color retention. It emphasizes the richness and depth of the colors that are utilized and goes just as far as color permanency in adding to the economy of the painted bulletin. PostAd colors are a boon to the painter. They are easy to apply with ro pull under the brush. They are quick setting, which does not affect the working properties, but promotes further advantage in that this elimi nates the picking up of dust and dirt always present in the air. PostAd colors cover solidly with one coat although some colors will be found to possess more opacity Than others, which is characteristic of the pigments themselves. PostAd Colors are non-bleeding, another marked superiority over similar products. POSTAD BLOCKING OUT WHITE An opaque, solid covering, easy working White. Preferred for the obliteration of old signs and recommended because it Is basically the same as the finishing materials. It possess es unusual adhesion and there is no possibility of pickups. POSTAD TINTING WHITE A White that possesses all the qualities of the PostAd line of Bul letin Colors. Special attention was given to the development of a White that would be a dean and white White, which when tinted with colors of the PostAd line will develop clean and true tints. This is true because Tinting White contains no blue that is commonly usco to intensify whiteness. GALVANIZED IRON PRIMER Field tests of four years have proven the outstanding qualities of this product. On galvanized metal, pfymetal, galvaneal or other treated metals, it has better adhesion than any other primers. Supplied in White and can be tinted with Colors in Oil. Calvanized Iron Primer eliminates the pealing common to ordinary primers applied to treated metals. EUSTON WHITE LEAD IN OIL Euston Lead is an improved modern method of making the old time White Lead--the pigment that has been the sign painter's standby for so many years. This improved method is an exclusive Euston process which has the endorsement of painters everywhere. The Euston exclusive process is an advanced step in lead corroding and carbonating, completely controlled from start to finish, which insures uniform results and the utmost purity. In the improved Euston Process, no lead metal comes in contact with the White Lead which is, therefore, free from the metallic lead particles found in all Old Dutch Process Lead. No tan bark is used In the Euston Process, thus elimi nating any possibility of stain in the finished product. This is why we obtain a TOO# pure carbonate White Lead remarkable not only for its extreme whiteness and brilliancy, but also for its exceptional hiding and covering power. Euston Lead in Oil naturally produces bright tints of unusual dearness when tinted with Colors in Oil. Euston White Lead surfaces show exceptional durability, even greater than those shown by ordinary White Lead. The exclusive advantages f fusion White Lead-- !. Extreme whiteness. 2. Greater covering capacity. 3. Easy working and flowing properties. Excellent leveling qualities. 4. Breaks up easily. 5. When mixed it does not settle as rapidly as other lead paints. 6. It produces more paint per pound than ordinary White Lead. CLD33106