Document BRmNb1ymX3jMGRzmEdbnOLmXw

Collier S lor March M, 193* SINGLE FMGMENTHA.NO MIXED Mussy, -aritble, ilow and inadequate -- cnntpared with modern. seieoniically reinforced htutii-Piitment Paint ($\VP) T jLLHHFFRf E is On? way lo be sure of a {.wring md economical house paint job: just insist upon SWP. the mod ern. reinforced M ULTi - fMfiMi n T* V In lltiusc P;iint. You can invariably tell an $WP ji*li from a singk-ptyment-an<Js.>il |iib. The jingle-pigment job soon becomes dull, dirty and shabby-looltiog, as though if needed repainting, even when considerable protection may still remain in the paint. This "prematurely aged" appearance is largely due to the fact that stngle-pigm<nc-andocl paint has less control of ^vCessive "chalking "Weather "roughens"it and ttirc and soot cling ro its roughened surface. P... MODERN MUUI-PIGMENT Formulated <o eesici alt weather condi tion!. Perfectly* mixed and fround in modern paint iills. Fortified ith Oxfo r'M Jr '' - ^ ." -'O* LmsLrn combined with the wtilceleadandoil. adds the "vitAmins" to the paiot--vir a hard, tough, "eight" film that resists weather, dirt and soot --that gives you a paint job your neighbors envy. The formula of SWP is perfectly balanced. Each Color is scientifically On lhcotherhand,modi:rnSWP MULTI-PIGMENT made on a definite formula of its own. When you Home Paint, with its balanced formula, pro insist on SWP from your dealer or painter, you duces a fresh, glossy, smart-looking job. it has have the assurance thit it comes to you ready a "just painted" took that last* for years. That's for use, sealed and approved with the name, because modern science has taken white lead and reputation and trade-mark of "(be world's linseed oil and added other pigments, notably largest paint makers." Your painter simply adds S-W 02LO--a leid-and-iinc product of Sherwin- linseed oil and turpentine, as instructed on the Williams laboratories exclusively. OZLO. when label, according to the condition of the surface. lUMtfim MIXIN4 AMP f>H0<NO--One of the indiipensabk qualities of jtood paint u a smooth, silken texture. Thar is why <he pigmem* used in SWP House Paint are flitted mnd #t.>un>l in ntatimt, yp-ta. tyre fi-iin/ milli by expert Skervui. Williams crafitnien. The finished paint conics out as (month as cream --x Complete, uniform mintur*. Tki explains why SW'P spread] so easily r>d covers 10 much more surface per gallon--why it hidei discolored Sur faces better and xdhetes so ii,(Hily. Nu hand-nisintc can equal rhtt. SUN.rAST cot-oai, AlWAVS UNtrOtM SWT while is famous for dsriijr and durability- The bcsoiful, thoroughly mined SWP tint! and colors are formuIs fed by *VitkJ Color! us in our modern laboratories. They are alwxys irueronrd and amazingly fade-resisting. The perfect, uniform blending of SUPp rotors and piftmemi it a joh fnr mod ern paint mills plot expert craftsmenObrioudy, it canno< be <fon u-iUs itid. PAINT NOW WITH IWS-OM (AAV TfIMS Paint now wish $WP while the eorroui irmt nfthe Federal Housing ACt are a'ailable. Ne dawn payment is required. You pay in small monthly amounts. Sec yuur nearest SherwioWilliams dealer. He will gladly give you complete deoil*. Or, you may wrneuj. Also net our newSUC'P book-- The Tr u t h about House Pa in t .'* It is free for the asking- The StierwiaWilliams Co- (World's Largest Manu facturers of Paint s.Varnishea. Lacquers, Enamels), Dept. C. Clevelacd, Ohio. FREE BOOK Pf * ef uurU pgiMni St Codts /e*f ter use Sh e r w in -Wil l ia ms Pa in t s i 9^j 0007-SWP--039931 N29182 THE SATL, KDAY EV\INC POST Yes, Painting Ideas have $WP. . . MQOERN MULTI. MMN1 formelaied to rcilst ell werther con. eUti'em. Perfectly mised and j v Ou aJ !a mode** p*< rnHIi. Fortified rih Otla. Why SWP Multi-Pigment* House Paint lasts longer and costs less per year HERE is one way K> be sure of a lasting and eco Tnomical house paint jnh: Just insist upon SWP. very besr, but, to reinforce this fine bic material and to give it the durability tfr.it insures lower cost the modern, reinforced, MULTI-PIG MINT House Painpt.er year. SWP is fortified with oher specially de Yeats of scientific research have proved that a signed pigments. Mt/M I-PJCIWENT, reinforced house paint produces Among these is Orlo. an amazing. long-life ingre job that lasts longer and Jonhs better over * period dient created and made hv The Sherwin-Williams G)., of years. exclusively. Oslo (Lead Sulphate-Zinc Oxide) is the Duero its Ml/CTt-PlGMI-NTcontent and fine grind "vitamins'* of paint, fi puts many extra cost-saving ing in jsuwcrful mills, under the supervision of master years into every SWP paint job. Right now, before craftsmen, SWP will ordinarily outwear any single- you buy, specify or approve any paint, learn the pigmeni-aml-oi! paint mired on the job. No single "reasons why * this mndero. Orlo-fonifted, MULTI pigment paint mixed with a Slick can deliver the PIGMENT house paint g< res such remarkable results. results a modern paint should deliver. This is due to the ab sence of modern reinforcing pig ments and thorough mixing and grinding in powerful mills. Ask tmy up-to-date painter about this. Todsy'sSWP MULTI-P1GMKNT House Paint is a completely bal anced formulation. It contains old-fashioned white lead ai ics 1UN-FAST C010, AIWAY1 UNIFORM SVC'I* while i* famous for clarity and durability. The beautiful, thoroughl}.mixed SWP lint* and colors are formulated by skilled color-m in our modem laboratories. They are always irue-roned and amaeiagly fade-rejistiag. Tbe perfect, uni form blending of fW P colors and pigments is a job far modern paint mills flat expen crafts* men. Ohv'uujly, it cannot bo done vfitb a nick. FAINT NOW VFfTH $WF~UTf TOM} Paiiu ow ><h SWP while (he ftnarsui terms of the National Mousing Act arc available. iVe dmt pajtunt is required- You pay in small monthly imo.mii. See your nearest Sherwin- Williams dealer. He will gladly give you complete details. Or, you may m t. Also FREE BOOK ge.or/iewS'*,1>bck - "The TKCVU about MOUtE PAINT." I: is feu no*. Thi- Shetwin.Wil- liains CoLargest M anuf%tiurer< of Psints. Var nishes. Lacuuers, Enamels). Dcpi. S, Cleveland. Ohio. S>t Co*s jCe^ss ter teSe Sh e r w in -Wil l ia ms Pa in t s 0007-SWP--039932 0007-SWP-000123319