Document BRjQv8wxyzoNGYr68YZkL1v3w

152 T H E PA IN T IN D U STRY M A G A ZIN E , )T j TAKES MORE THAN ONE HAT To Fit Every Head Ma. "B etter F it" is the Dutch Boy's motto. That s why he didn't stop with just one or two white-leads. He offers you five! Each has its own special combination of paint-making qualities, the paint manufacturer has a much better chance of finding a white-lead that fits his product -- a "lead" with precisely the paint-making char acteristics he requires. Here's the wide choice that the Dutch Boy makes available. First, those two old standbys, Dutch and Carter. Next comes H.T.S. with its in creased paint-thickening power, tinting strength and hiding power. Then there are the new 333 and 111 White-Leads, both of which rate even higher in these qualities. No. I l l , for example, has greater paint-thickening power, tinting strength and hiding power than any other white-lead on the market. Remember, that no matter which one of the five vou choose, vou can be sure of uniformitv. Remember, also, that the more white-lead you use the better the paint. Step up the white-lead in vour form ula --and you automatically step up the quality and durability of vour paint. NATIONAL LEAD COMPANY 111 Broadway. New York; 116 Oak St- Buffalo; 900 Went 18th S u Chicaeo: 659 Freeman Ave- Cincinnati; 1213 West Third St., Cleve land; 722 Chestnut St.. St. Louis; 2210 2lth St., San Francisco; National-Bunion Lead Co- 800 Albany St_ Boston; National Lead & Oil Co. of Henna., 1376 River A%e,, Pittnburgh; John T. Lewis 4 Bros. Co. Widener Building, Philadelphia. 368 THE FA IN T INDUSTRY M AGAZINE P jT member, im I DON'T BELIEVE V IN SQUARE PEGS FOR ROUND HOLES Square pegs for square holes. Round pegs for round holes. That's the Dutch Bov's method of operating. He has developed five separate and distinct white-leads. Each of the five has its own special combination of paintmaking characteristics. So you have a much better chance to find a whitelead that fits vour product--a " lead" with exactly the qualities you desire. H ere's the wide choice that the Dutch Boy offers: First, those two old standbys, Dutch and Carter. Next, H.T.S. with its increased paint-thickenina: power, tinting strength and hiding power. Finallv, the new 333 and 111 White-Leads, both of which rate even higher in these qualities. No. I l l for example, has greater paint-thickening power, tinting strength and hiding power than any other white-lead on the market. Remember that no matter which one of the five you choose, vou can be sthuaret tohfe umnoifroermwhitiyte.-lReaedmevmoubeursealtshoe. better the paint. Step up the whitelead in your form ula--and vou auto* matically step up the quality and durability of vour paint. NOAa Tk IOS tN..ALB uLfEfAa lDo : C9O00MPVA- eNs tY-1181th1 Bro S t.. ad C w ay h ic a . g N o: w Y 659 o F rk: IIS reem an An uvte..S tC.,inScti.n nLaotiu:is1: 312321W0 e2s4tthT hSitr.d. SSat.n. Cr.l-eavneclaisncdo:: 72N2a tCiohneaslt-- Boston Lead Co.. 800 A lbany St.. B oston; N ational Lead & O.J Co. of Penna., 13.6 R iver Ave.. P ittsb u rg h : Jo hn T. Lewis St Bros. Co.. W idener Bldg.. P hila.