Document BRN4vwdM6e3YMQgy46MNjRe54

the S^veatV l'u and The Other 99 Eskimos Suppose one Eskimo, in a village of ioo. discovered t'-.e iovs of the bath, and bought a tub. The bathtub manufacturers wouldn't compete for his business, they would try to show the other 99 Eskimos the advantages of bathing. That would be the way to sell bathtubs. The way to sell paint is the same. Show people the wisdom of "Saving the Surface" by painting oftener, by using paint where it hasn't been used before--and there will be more painting done, more paint used. 9 Dealers who are working together in their com munities for "Save the Surface" report increased sales of paint and varnish. Painters tell of more jobs of Hundreds of ietters on nie ui "Save the Guifocc" headquarters relate actual instances in which people have used paint and varnish in ways they had never expected to, just as a result of the "Save the Surface" advertising. Believing, as tec do, that the "Save the Surface" advertising is a powerful influence in increasing the volume of painting done in this country and believing that we, like oil the other manufacturers in the paint and allied lines, arc rccciinug our share of the benefits of this advertising, tec gladly devote this space to the promotion of this co-operative work. NATIONAL LEAD COMPANY \ev York i itrtiino Bouton at. i^onin Buffalo Chiear rnvi>vu Cl-.-U. ....tl JOHN T. LEWIS A BROS. CO., PhUndelphfa.. NATIONAL LEAD A OIL CO., Plttsbarrh This advertisement appears in the following publications: Amer. Paint Journal--Nov. 15th. Oil, Paint & Drug Reporter--December 27th. Drugs, Oils & Paints--Nov. Hardware Age--Jan. 6th. Paint, Oil & Chemical Review--Nov. 10th. Painters Magazine--Dec. r N 1603