Document BN783xqdnxwOEqX6ra4j8ZgJ
I
67,529,242 Big 4-Color KEM-GLO Ads
WILL BLANKET AMERICA THROUGH
67 or THE GREATEST SUNDAY NEWSPAPERS
KI VK.IO MIRACLE LUSTRE
FINISH LOOKS AND WASHES
UKEBAKEDENAMEl!
Amazing NEW paint discovery by the makers
ONE GAUON OF KEM-OIO DOES THE AVERAGE KITCHtH-HUlS, WOODWORK, CUPBOARDS I
Rich, lustrous... easy-to-keep-clean finish for Kitchens, Bathrooms and Finest Woodwork!
PAINT TMUMPH OF THE CENTURY-- that's KEMGLO! It looks for all the world like baked enamel! So smooth! So lustrous! Such satiny gloss!
WASHES LIME BAKED ENAMELJ Dirt comes Off KEMGLO'S porcelain-smooth surface like magic!
SO EASY 70 use7 KEM-CLO flows on like a breeze! One coat does It over most surfaces! No primer, no undercoater needed!
BEAUTIFUL! KEM-GLO colors arc decorator colors! They give walls and woodwork a new, new look that lasts and lasts! And KKM-GLO Stay White--really stays whiteI Will not turn yellow!
t READY ANtXASY TO APPLY! 2. ONE COAT COVERSI 3. NO PMMERl 4. HO VNDERCOATiRI 5. DMiS-3 TO 4 HOURS! 6. WASHABm SCRUBBABU!
PUNISHINQ TESTS PROVE
KCM'OLO CAN TARE IT!
Jjts LOCKS OUT QKASE! WlTlSTJUiOS SCOTS! RESISTS BOaiNB WATER! DIRT WIPES Off!
A^y/vtmvt MEW DECORATOR - STYLED COLORS
DISTRIBUTED BYi Acme Whit* lead A Celor Works, Defreif
W. W. Lawrence A Co., Plmburflh : The lewii RrnAan Ca Dnvl> .
N24237.01
0007-SWP-000109716
Rich, lustrous... easy-to-keep-clean finish for Kitchens, Bathrooms and Finest Woodwork!
PAINT TRIUMPH OF THE CENTURY--that's K.EMGLO! It looks for all the world like baked enamel! So smooth! So lustrous! Such satiny gloss!
WASHES LIKEBAKED ENAMEL! Dirt comes ofl KEMGLO'S porcelain-smooth surface like magic!
SO EASV TO USE! KEM-GLO flows on like a breeze! One coat does it over most surfaces! No primer, no undercoater needed!
BEAUTIFUL! KEM-GLO colors are decorator colors! They give walls and woodwork a new, new look that lasts and lasts! And KEM-CLO Stay White -- realty stays white! Will not turn yellow!
1. READY AND USY10 APPLY! 2. ONE COAT COVtUSt 3. NO PRIMER! 4. NO UHDERCOATER! 5. DMtS-3 TO 4 HOURS! 6. WASHABLE! SCRUBBABIEI
PUNISHING TESTS PROVE
HCtt-BLO CAN TAKE ITS
LOCKS OUT CREASE! WITHSTANDS SCUFFS! RESISTS RMliNC WATtftl DIRT WIPES OfFI
, .at-
*: 1*%.-
fav/iomY Mtw
DECORATOR-STYLID COLORS
f o e l iv in g Rooms, o w in g r o o ms , h d r q q ms
DISTRIBUTED BY;
Acme White Lead A Color Werfcs, Detroit W. W. Lawrence & Co., Pittsburgh The Lowe Brother* Co,, Dayton John Lucas A Co. In., Philadelphia The Martin-Senour Co., Chicago Roger* Paint Products, Inc, Detroit
Tho Sherwin-Williams Co, Cleveland
Kom-Tont TOMS.............. ... .. . 2H Np Ken-TM* ROLLER-IUU'rZR . . . . on KeehTeee 4" BMISIt................ $2J ml
INSIST ON ttNUME KEN-TONE AND GENUINE KEM-GLO! SOLD AT LEADING PAINT. HARDWARE AND DEPARTMENT ST0RES1 THERE IS A DEALER NEAR YOU!
March 13
"This Week"
KEM-GLO
and KEM-TONE
FULL PAGE
March 20
"Americas Weekly"
KEM-GLO
old KEM-TONE
FULL PAGE
March 27
"Parade"
KEM-GLO
and KEM-TONE
PULL PAGE
May 1
"American Weekly"
KEM-GLO
and KEM-TONE PULL PAGE
May 8
"Parade"
KEM-GLO
and KEM-TONE
HALF PAGE
April 3
"This Week" KEM-GLO
and KEM-TONE HALF PAGE
May 15
"This Week" KEM-GLO
and KEM-TONE 12 FACING HALF PAGES!
April 24
"This Week" "Parade"
KEM-GLO
and
KEM-TONE
KEM-0LO
aod
KRM-TONI
HALF PAGE
HALF PAGE
May 29
"Parade"
KEM-GLO and
KEM-TONE
12 FACING HALF PAGES)
"AMERICAN WEEKLY"
Albany Times Union Atlanta Constitution Hairi-more American Boston Sunday Advertiser Buffalo Courier Express Chicago Herald American Cleveland Plain Dealer Detroit Times Los Angeles Examiner Miami Herald Milwaukee Sentinel New York Journal American Philadelphia Bulletin Pittsburgh Sun Telegraph Portland Oregonian San Antonio X.ight San Francisco Examiner Seattle Post Intelligencer Syracuse Herald American Washington, D. C. Times Herald
"PARADE"
Akron Beacon Journal Boston Post Bridgeport Sunday Post Chicago Sun Times Denver Rocky Mt. News Detroit Free Press El Paso Times Erie Dispatch Herald Fort Wayne Journal Gazette Houston Post Jacksonville, Fla. Times Union T^jng Island Sunday Press
Madison, Wise. State Journal Newark Star Ledger New Bedford Standard Times Philadelphia Inquirer Pittsburgh Post Gazette Portland, Me. Sunday Telegram St. Paul Sunday Pioneer Press
Salt Lake City Tribune Syracuse Herald Ameriian Tacoma Times Toledo Blade Washington Post Witchita Eagle Youngstown Vindicator
"THIS WEEK"
Atlanta Journal Baltimore Sun Birmingham News He Age Herald Boston Herald Chicago Daily News (Sat. Ed.) Cincinnati Enquirer Cleveland Plain Dealer Dallas News Des Moines Register Detroit News
Indianapolis Star Los Angeles Times Memphis Commercial Appeal Milwaukee Journal Minneapolis Tribune New York Herald Tribune Philadelphia Bulletin Pittsburgh Press Portland, Ore. Journal Rochester Democrat & Chronicle Si. Globe Democrat San Francisco Chronicle Spokane Spokesman Review Washington Star
Another Broadside Showing 4-Color Kern-Tone Ad and Ken-Tone Schedule Will Be Sent You Very Soon!
0007-SWP-000109717
KEM GLO MIRACLE LUSTRE FINISH
LOOKS AND WASHES LIKE BAKED ENAMEL
For Kitchens, Bathrooms and All Woodwork!
RICH, LUSTROUS, EASY-TO-KEEP-CLEAN FINISH
KEM-GLO looks for all the world likebaked enamel! So smooth! So lustrous! Such satiny gloss! WASHES LIKE BAKED ENAMEL! KEM-GLO'S porcelain smooth surface cleans like magic. SO EASY TO USE! KEM-GLO goes on like a breeze with brush or supercushion Roller-Ko&ter. One coat covers most surfaces! No primer, no undercoater needed. BEAUTIFUL! 10 lovely colors plus KEM-GLO WHITE that really stays white!
Locks out gnow
Withstands scvfFs
Resists boiling water
Dirt washes off
Resists st
l^etoX^ot^,\0ow,8^'"mWalls
Kem -Tons Reller-Koofer
981 each
Kain -Ton. A" finish
$2.39 each
GALLON hastatnrace loan
Kam -Tons Trims
20* up
Saldat lajliit paint, taril-
wan ard da,attaint stone.
Iktn's t fituStr Kem-Bto. Kee-Tiaa hale aair pa.
in.au. iniawiriM.iniat.a.iiwiMtiBi.Iniaa<m.n*tMiaMini^Dt^M.M.iHuui.M^rwinaM.TiiiiaiiiaHMtu.wuifcRtiinbwnwMaah,Miri)t.n. mnrt.-auiiHtc.ciif.il..
By the makers of Kem-Tone! For kitchens, bathrooms, all woodwork!
A one-coat miracle! No primer, no ondercoater needed!
Resists heat! Repels dirt and grease! Anti-scuff and stain!
9 lovely colors and Stay white!
ONLY m A QUART!
' :l'c Ibktd fir--
IT MPPUES EASILY! Uisaat DRIES IH 3 TO 4 HOURS! hV
IS SCRUBBABLE!
DEALERS
ADDRESS
MAT NO. KG 101
PHONE NO.
0007-SWP-000109719
(r(rfu>>-mwmmnar-
UKE
BAKED ENAMEl!
"O
S v:^v -
IGLO
ele Lustre finish
M NO. KG 119
__
MilX)
?MGLO
Th*Mradc Lwatr* FSitldi
. MAT NO. KG 121
,, KEM GLO Th.Miracl. UiitrsFinish MAT NO. KG 122
KFM-ftin
0007-SWP-000109720
IT'S HERE!
THE MIRACLE LUSTRE WALL, WOODWORK FINISH THAT
torn AND
QUART
$7.98 QALLON
LIKE BAKED EHAMEL!
fOX Kf7CHMSf XQX SATMXOQMSf
FO&AUMM&MVC/
One look tells you, Kem-Glo will clean like yourrefrigerator. No dirt can pene trateitsplastic-smoothsurface! What's more, Kem-Glo lasts . . . can take plenty of punishment and then some! Kem-Glo Is, easy to use, too! Flows on like magic! One coat covers! No tradercoater needed! Try Kem-Glo today!
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 102
OQ07-SWP-000109721
Lustre Finish
>. "3120
Hie Miracle Lustre Finish MAT NO. KG 123
EVINCING KEM-GLO RADIO SPOTS TO BLANKET YOUR MARKET!
vs! -Scnsfla sale at raod new Itchen and woodwork nterior or *h you've looks and Glo farms
chat dirt .in... that en ink ... of a damp jo--to see ne coat is dog... no t dries in te colors? wely rich vieh Kem*
Kem-Glo nel! Get it
s).
new, senGlo -- the and bathround the r furniture shes like VDDRBSS Glo now! s a gleamirt won't ain-proof. icidy fruit Kem-Glo wipe of a And how!
One coat of Kem-Glo/^'ali you usually need... without undercoater or primer. It dries in 3 to 4 boui&AKem-Glo, made by the makers of miraclaKem-Tone, comes in nine lovely colors anR Stay-White White.
Try Kem-Glo ... the lurch chat looks and washes like baked enamtt. Get it today at
(store name and address )\
easily you canive your kitchen and bath room walls, ^Woodwork and furniture in every room#-a finish that's smooth as plastic; waAable as chinaware, beautiful as polishe/ ivory. Try KEM-GLO today.
It's a painting joy the like of which you've never known before. Now on sale at (NAMyAND ADDRESS OF STORE)!
It's the calk of the townV. Kem-Glo! Kem-Glo! Kem-Glo!... the. new miracle lustre finish that looks and vrahes like baked enamel! Kem-GJo's granting, smooth, drum-tight .surface is perfect for your kitchen and bathroom wallA. * for all woodwork in your house. An for interior or exterior furniture too! (N\ME OF STORE) at (ADDRESS OF STOS featuring this wonderful new finish n^^!S Kem-Glo takes heavy abuse ... withoq chipping or cracking. It's an enemy to din Neither grease nor grime.. . no, not run1 ink can penetrate its surface, Kera-Glo comes sparkling clean with a wipe of a damp soapy cloth. And it's so easy to apply. Flows on "plastic-smooth". One coax does it! No primer, no undercoater needed! It dries in 3 to 4 hours! Kem-Glo comes in nine lovely colors and brilliant Stay-White White. Get Kem-Glo today at /(STORE NAME AND ADDRESS).
30 ttCOMD SOOTS
It's the paint triumph of the century! KEMGLO! The new miracle lustre finish that actually looks and washes like baked enamel! Now on sale at/(NAME AND ADDRESS OF STORE). Gome down and see the lovely KFM-GLO/colors! See how
Havef you beard the news? KEM-GLO is herffYes, now at (NAME AND ADDRESS OBT STORE)... the new miracle lustre ' sjh that actually looks and washes like ftked enamel! KEM-GLO--made by the nakers of marvelous Kem-Tone--is the /plus-perfect finish far your kitchen and bathroom walls and all your woodwork. It's easy to use! Covers in one coat! Needs no undercoater! Dries in three to four hours! Washes.as easily as-plate glass! And those nine lovely KEM-GLO colors and StayWhite White match or harmonize with Kem-Tone. Let (NAME OF STORE) show you KEM-GLO today. The address --
ADDRESS OF STORE).1*
IS ItCOND SPOTS
It's \rand new! It's terrific! KEM-GLO-- the nlL*a<le lustre finish for kitchens, bath rooms\nd all woodwork! It actually looks and wanes like baked enamel! Now on sale at (N\ME AND ADDRESS OF STORE)!
Looks like\nagic! Works . like magic! KEM-GLO--omf miracle lustre finish for kitchens, bathrooms and all woodwork-- actually looks afad washes like baked enamel! Now selHng at (NAME AND ADDRESS OF STOffi)!
JBTflIN KEM-GLO AD MATS
re free of charge to you. request to the advertising if the companies listed at Dur Kem-Glo jobber.
Acme While Lead & Color Work*, Detroit W. W. Lawrence tk Co., Pittsburgh The Lowe Brother* Co., Dayton
John Lucas & Co. Inc., Philadelphia The Marlin-Senour Co., Chicago
Rogers Point Product*, Iric., Detroit The Sherwin-William* Co, Cleveland
7tiOKS, WASHES
LIKE BAKED ENAMEL!
DEALER'S NAME
-AddreM '
Phans No.
MAT NO. KG 103
IVe /tare KEM GLO
Miracle Lustre Finish. Looksand Washes Like Baked Enamel! DEALER'S NAME
MAT NO. KG 104
MMMKIIR
00Q7-SWP-000109723
MAT NO. KG 104
)
1
wmjmms
LIKE BAKED ENAMEL!
KEM-
MIUCUE lUSIBf rMISR FEE UTCMENS, MTEROOMS, WMDWMK1
DEALER'S NAME
Address -
MAT NO. KG 105
LOOKS WMHII UKC MtB EHMKL
DEALER'S NAME
Address
MAT NO. KG 106
EMGLOLET US
SNOW
MYO1U1
MIRACLE LUSTRA SWISH LOOM AMR WASHES
LINE RAKER ENAMEL
DEALER'S NAME
MAT NO. KG 107
001Q7-SWP-000109724
The Mira<
Mi
KEM The Miracle f
MAT NC
USE THESE LIVELY, f
mi Mum iron Don't go 'way! Here's great net tional new ltem-Glo is now e (store name and address). It's fc ... Che mirade lustre finish lor fci bathroom wails . . . for all tbe a throughout the house! And for i exterior furniture too! The fini been waiting for . . . Kcm-Glo washes like baked enamel! Kem*' a gleaming, drum-tight surface won't cling to... that doesn't sta
OO07-SWP-OOO109725
The Miracle I
MAT NC
USE THESE LIVELY, f
OKI MiMUTI SPOT* Don't go 'war! Here's great oei tional new Kem-Glo is now o (store name and address). It's k ... the miracle lustre finish for ki bathroom walls . .. for all the r throughout the house! And for i exterior furniture too! The fini been waiting for . . . Kem-Glo washes like baked enamel! Kem-i a gleaming, drum-tight surface won't cling to... that doesn't sta resists hot liquids, fruit juices, ev that comes clean with the wipe i soapy cloth! You'll be amazed u how easily Kem-Glo applies. O all you usually need! No undercoat priming the old. surface. And i 3 to 4 hours! What about tb They're magnificent... nine lo pastels that match or harmonize t Tone and brilliant. Stay-White! ' looks and washes like baked enai today t (store name and addres
Hold It! Listen! Here's a brand sation for homeowners! Kem-< miracle lustre finish for kitchen room walls, for woodwork all a bouse. And for interior or exterioi too! It actually looks and wa baked enamel! (NAME AND t OF STORE) is featuring Kem-i Like a fine plastic... Kem-Glo ha ing, drum-tight surface that d penetrate. And it's practically s< Hot liquids, sticky beverages, a juices wash right off Kem-Glo!: washes sparkling'dean with thcj damp soapy clou! Easy to apply! i
HOW TO (
Kem-Glo ad mats a
Simply address your
department of any i
right or to yi
0QD7-SWP-000109726
lom-wmsm. baked enamel !
4 b / mm J' |
from the famous laboratories that gave you Hem-Tone!
MilllULU SCUFFff!SOIL IT/SCRUBiT!
fOK AU7V#MS,
fO* SAIWGOOmS,
\fOKAU MKXMWC/l
vCMty
QMxr/
Sensational new Kem-Glo! Looks and washes, like
baked enamel! For tlie first time, kitchen and bath room walls, woodwork In every room can have a fin ish that's smooth as plas
tic, deanable as chinaware, beautiful as polished Ivo `
EASY TO APPLY!
SCRUBBARLE!
ONE COAT COVENS! ONLY $2J9 A QUART
NO PRIMER!
WONT STAIN 1
NO UNDERCOATEH! RESISTS CREASE!
DRIES--3-4 HOURS! DIRT WASNES OIF!
WASHASLE1
RESISTS BORING
WATER!
^Miracle Finish fur ' '"""Wms.aikiRnt'sjM'1
GORGEOUS LIVING ROOMS, DINING ROOMS,
BEDROOMS ^3Zi WITH.
Such glorious color! Such magic ease! And only $3.79 a gallon! No wonder Kem-Tone is America's most popular flat wall paint!
W Arte Reow M
'M/MCH HUH
trs AtA&cftetsttr ouete mu&*p&e
ptAsrett/ metes
t*t o#e mute/ ttotmtss/i
Atoeussf tto eemmt
AMWiwM
KEM
rmmomntetn
OIL
REAL OIL FORTI FIED WUN SPECIAL RESINS fr extra dwaWHy. mtin bsasty.
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KO108
0007-SWP-000109727
IJSr ONt a*""""-- FOR KITCHEKS BATHROOMS ALLWOODWORK!
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 110
ADORE
HEWjRIRACLE LUSTRE FINISH
f IM-GLO
m^WASHES
LIKE BAKED ENAMEL!
[ifTHErtAktR^l
FOR KITCHENS FOR BATHHDOI
ALL WOODWORKS
Looks tike baked enamel! Keui-Glo'a so smooth, so lustrous, so satiny! Washes like baked enamel! Kem-Gl/ cleans with amazing ease. So easy to use! Kem-Glo flows on like a breeze! On coat covers! No undercoater needed yTry it today!
PUNISHING TESTS DON'/FUZE KEM-GLO!
REPELS CREASE!/
RESISTS!
E WATER!
RESISTS STAINSt
tM MKT WASHES RfFI
WQUART $7.98 GALLON
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 111
O0D7-SWP-OOO109728
WORLD'S LOVELIEST LUSTRE FINISH
LIKE BAKED ENAMEL!
FOR KITCHENS * BATHROOMS - ALLWOODWORK!
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 110
0007-SWP-000109729
I 'd
nr SPOTUGHT YOUR STORE k em-g l o Nk ad q u ar y er s ! IN YOU A BIGGER/SHARE OF ISATIONAL KEMmO PROFITS!
CSKQTLIKE4MKED ENAMEL!
from the famws laboratories that gave you Ketn-Tone!
OSCUFFIffSOIL ITfSCRUB IT! Senaationalnew Kem-Glo! Looks and washes like
SWP-000109730
-Wm-WHISm BAKED ENAMEL!
The Miracle Lustre Finish for Kitchens, Bathrooms,
all Woodwork!
t easy t o u s e/ iMEccwrcourts/ & AomHEe/wmeMotm/i
4. MESW 3 *>+HOUXS.'
5. MWMBi/SC&fB84BlEf sow *2224 cowert
0HLYj_ _ _ ____ AR* QUART
$7.98 GALLON
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. K0109
0007-SWP-000109731
Sew MiracJeLiiStre Walk Woodwork "
WII
fO* ^JgpoMS,
^t%ooo^ad{
0i
Sm
From the makers of mUKcle Kem-Tone, this wonderful new Jnstre finish that looks and washes Ip baked enamel!
Kem-Glo is easy yuse. Coven in one coat. Requires noilndercoater. Dries In 3 to 4 hours. Colop match or harmonize with Kem-Ton/ Try Kem-Glo today!
39OHl QUART $7.98 GALL?
DEALER'S NAME
iDDRESS
PHONE NO.
MAT NO. KG 112
0007-SWP-000109732
FOR KITCHENS * FOR BATHROOMS
ALL WOODWORK!
Looks like baked enamel! Kem-Glo's so smooth, so lustrous, so satiny! Washes like baked enamel! Kem-Glo deans with amazing ease. So easy to use! Kem-Glo flows on like a breeze! One coat covers! No undercoater heeded! Try It today!
PUNISHING TESTS DON'T FAZE KEM-GLO T
REPELS CREASE!
RESISTS STAINS!
RESISTS SWUNG WATER!
tM MT WASHES OTFI
DEALER'S NAME
ADDRESS
PHONE NO,
MAT NO. KG 111
0007-SWP-000109733
baked enamel! For thdfirst
time, kitchen and bath* room walls, woodwork in
every room can have a fin ish that's smooth as plas
tic, deanable as chinaware, beautiful as polished
APPUeSMlMAM utmmwmj***!
OtHCOffCOWS! {fflt3HA6AU0M
DEALER'S NAME
ADDRESS
PHONE NO.
** *
VA 1 Afl
0007-SWP-000109734
New Miracle Lustre Wall, Wooiwsrk Finish!
M&wmmmimm'.
From the makers of miracle Kem-Tone, this wonderful new lustre finish that looks and washes like baked enamel! Keni'Glo is easy to use. Covers in one coat. Requires no undercoater. Dries In
3 to 4 hours. Colon match or harmonize with Kem-Tone. Try Kem-Glo today!
OMLYl_
" QUART
$7.98 GALLON
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 112
0007-SWP-000109735
MAI nu< ivw >ww
UMKS-WMSW. BAKED ENAMEL!
li *
1%e Miracle Lnstniy for Kitcheos, Bathroi
all Woodwonr
i Asyro(fS/j
ft 04C04T<XffBS/
ft MpmEBwt/macatmii
4.0/SMj 8 to+ffOUBSf
.mWMK/MmmM8f d o#iyy&24 mu mt /
lowr^ _
QUART $7.98 GALLON
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KO109
0007-SWP-000109736
Ww
M/MC1IUSTPM/SHf'
00b7-SWP-000109737
0007-SWP-000109738
MAT NO. KC 114
0007-SWP-000109739
mys! mir a c u l o u s LUSTRE WALL FIN!
iiirr Muni f mamf L!
00Qj7-SWP-000109740
/i
KKMGliO I II i. m
FI ! LOOKS AND WASHES
UKEBAKEDEHAMEl!
Amazing NEW paint discovery by the makers
Rich, lustrous...easy-to-keep-clean finish for Kitchens, Bathrooms and Finest Woodwork!
PAINT TRIUMPH OF THE CENTURY-- lhit's KEMGLO! Zt looks for all the. world like baked enamel! So smooth! So lustrous! Such satiny gloss!
WASHES LIKE BAKED ENAMEL! Dirt comes off KEMGLO'S porcelain-smooth surface like magic!
SO EASY TO USEl KEM-GLO flows on like a breeze! One coat does it over most surfaces! No primer, no undcrcootcr needed!
BEAUTIFULS KEM-CLO colors are decorator colors! They give walls and woodwork a new, new look that lasts and lasts! And KEM-GLO Stay White-- realty stays white! Will not turn yellow!
L READY AND EASY TO APPLY! 2, ONE COAT COVERS! 3, NO PRIMER! 4, NO UNDtRCOATER! 5, DRIES-3 TO 4 HOURSI 6, WASHABLU SOtUBBABU!
PUNISHING
TESTS PROVE KEM-CLO CAN TAKE m
LOCKS OUT 8REUSE!
^0^ -a1 WITHSTANDS SCUFFS! RESISTS IWUNCWATER!
IHRT WIPES OFH
Ai u M.
DISTRIBUTED BY:
Acme White Lead St Color Works, Detroit W. W. Lawrence & Co., Pittsburgh ; The Lowo Brothers Co,, Dayton i
John Lucas A Co. Inc., Philadelphia The Martin-Senour Co., Chicago :
Rogers Paint Products, Inc., Detroit
The Sherwin-Williams Co, Cleveland
Kem-Tese TRIMS........................ tOi Up Km-Tone SOLLtt-KOATER ., . . 98C . Kem-Tone " BRVSII...................$2.39 ea.
INSIST ON GENUINE KEM-TONE AND GENUINE KEM-GLO! SOLD AT LEADING PAINT, HARDWARE AND DEPARTMENT STORES I THERE IS A DEALER NEAR YOU!
MAT NO. 6
N24237.02
0007-SWP-000109741
Wm-WmS LIKE BAKED ENAMEL!
ITIllftM JlT jk from the famous laboratories that gave you Kem-Toroe!
HIj If1 llil"s c u f f rr'so/Lit 's c r u b it /
r/VH'*f/&tCl.JL6tSm
we &*7?/&oa#tst
^FO&AU. WOQOMH&C/j
New sensation! A orte-coat miracle! K];MGf-Ot No primer, no untlercoater needed!
Easy to use , , . Kcn-Glo smooths on in a breeze!
Lovelyand colorful,. , Kem-Glo has deep rich baked enamel lustre!
Scrubbahle... hut Kem-Glo cleans as easily as your refrigerator! Try Kem-Glo!
EASY TO APPLY!
DRIES IN 3 TO 4 HOURS!
ONE COAT COVERS!
WASHABLE!
NO PRIMER!
SCRUBBABLE!
NO UNOERCOATER!
READY YO USE!
9 GORGEOUS COLORS AND STAY WHITE WHITE!
Punishing 1 SBt test* pray* 1
Kem-Glo
STAIN MSWNNTt
V'-S'--'
LOCKS OtfT SRtASE! WITHSTANDS SCOfFS! RESISTS IMtlM VWTBI1
gives you gorgeous living rooms.
'-'ff&ti*
dining rooms, bedrooms
ftdvP* A0/$E*
Tliey're out of this world! New Hem-Tone VOCUE DEEP COLORS! The latest, smartest
* colsrs (a deeptones! See them at your dealer's.
2-w a
KwTanrBiMS.ra lifrimi rtllsiW ^u LIKE MAGIC! Kw-im MUEK-IIATEl II'
RIGHT OVER WALLPAPER!
ONE COAT COVERS!
DRIES IN ONE HOUR!
ONE GALLON DOES ROOM!
Insist OR genuine KEM-GLO and KEM-TONE! Sold at leading paint, hardware & department stores! There's a dealer near you!
ACME WHITE LEAD & COLOR WORKS, DETROIT W. W. LAWRENCE S CO., PITTSBURGH THE LOWE BWTHES5 CO., DAYTOil
JOHN LUCAS &CQ* INC., PHILADELPHIA THE MARTIN-SENOURCO., CHICAGO R03E33 PAINT PRODUCTS, INS* DETROIT THE SHERWIN-WILLIAMS CO., CLEVELAND
MAT NO. 5
N/4237.03
0007-SWP-000109748
AMIRACLE WALL"1WOODWORK FINISH
IMfrlVMiSW BAKED ENAMEL! FOR k it c h e n s i ^
HI
* :\Vj '*"
afc.
1 Gal. does average kitchen!
2 Qts. do average bathroom!
~1 to 2 Qts. do woodwork!
Sensational NEW research development from tfie^fi*^ laboratories!
PUNISHING TESTS DON'T l;AZE KEM-GLO!
KEM-GLO
MIRACLE LUSTRE FINISH FOR BATHROOM, KITCHEN WALLS AND ALL WOODWORK!
For the first time--you can give your kitchen and bathroom walls, woodwork and furniture in every room* a finish that's smooth as plastic! Washable as chinaware! Beautiful as polished ivory!
What's more, you'll be astonished with Kem-Glo's ease of use. It really glides
over walls, woodwork! Only one coat need* ed! Yes, one coat covers most surfaces!
Try Kem-Glo! You'll be pleased with Its ease, delighted with its beauty, thrilled with its amazing washability! You'll agree, there's never been anything quite like Kem-Glo!
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OIK COAT COVERS! RIGHT OVER WALLPAPER! OWES 1 IN HOUR!
INSIST ON GENUINE KEM-TONE AND GENUINE KEM-GLO! SOLO AT LEADING PAINT, HARDWARE ft DEPARTMENT STORES! THERE IS A DEALER NEAR YOU! te: tfiltlaiS Coin Detroit W. W. Liwrepc* ft C, FRtdurst - Ui lew Britten &>.. Dayton fclil icssSCo , tic , PHrWphii Iti, Mirtirt-Seirm Ci, CSiciso fo-nrsPjInt Pradnels, tu., Dslrat Ho Stenin-Wdliw In, ClrreM
MAT NO. 2
N24237.04
0007-SWP-000109775 :i
KEMtiLO
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Amazing NEW paint discovery by the makers of /fmfml
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for Kitchens, Finest W
PAINT TRIUMPH OF THE CENTURY --that's KUM-GLQ, world's loveliest, most washable lustre finish! It looks j for oil theworhl like baked enamel! So * smooth! So lustrous! Such satiny gloss!
WASHES LIKE BAKED ENAMEL I Dirt wipes off KEM-GLO'S porcelainsmooth surface like majtfc. KEM-GLO can be scrubbed without showing wear!
SO EASY TO USE! KEM-GLO flows on in a breeze! You can use a big brush, finish faster. One cost docs it! Yes, one quickcoat over most surfaces. No primer, no vndercoatcr needed!
BEAUTIFUL! You'd never believe any
thing could teso beautiful! KEM-GLO
colors are decorator colors! They give walUaadwoodworkanew,newlook
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Stay White really stays white .. .will nor turn ye/fcnr!..............................
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--warm 9 jcveiicst, most washable lustre finish! It looks /or all the tvorld like baked enamel! So smooth! Solustrous! Suchsatinygloss!
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WASHES LIKE BAKED ENAMEL1 Dirt wipes off KEM-GLO'S porcelainsmooth surface like magic, KEM-GLO can be scrubbed without showing wear!
SO EASY ro VSl KEM-GLO flows on in a breeze! You can use a big brush, finish faster. One coat docs it! Yea, one quick coat over most surfaces. No primer, no umlercoater needed!
BEAUTIFUL! You'd never believe any* thing could beso beautiful! KEM-GLO colors ore decorator colors! They give wails and woodwork a new, new look that lasts and lasts! And KEM-GLO Stay White really stays white... mil not turn yellow!
NO P NO U DRIE WASH SCRU READ
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Insist on genuine Kem-Tone and Kem-Glo! Sold at leading paint, hardware and department stores! There's a deale KOI-6L1 AM lEM'im MSMI1IE0 IT: ACME MITE EEU l CHOI HOSTS. tETIOIT. W. V. lAWItlCE ( CO, maiMM -TIE HWEIIOIIUIS CO., BETTOR . lOKR EUCASBCD, , IMAIBWA TIE XAlIlI'SEim CO, CMCACO . I0CIIS PAWT HOOUCTO, Bit.IT
MAT NO. 1
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0007-SWP-000109785
LEADING CHICAGO DEPARTMENT STORE REPORTS:
Three dsn.imk' nniis u rapped up in one sales-compelling package move Kem-Tone, Kem-Gio and related items in quick* frequent companion sales! The KEM-TONE DE LUXE MERCHANDISER is a knockout! Illuminated display dramatizes 64 featured colors. The KEM-GLO MERCHAN DISER features generous si2e panels of Kem-Glo in colors that match or harmonize with Kem-Tone to promote companion sales. The KEMTONE DEMONSTRATOR shows Kem-Tone covering wallpaper, the most effective sales-dinching device ever developed to move paint.
IT PAYS TO DEMONSTRATE KEM-TONE and KEM-GLO!
FOR FULL INFORMATION-... PHONE I WIRE! WRITE! Aon* White Load A Mor Werhi, Detroit W. W. Limeac* A Co., Wittsberth. The Um Brothers Co.r Dayton Jehu Loot A Ce,, Inc^
PhBadelphta . The Martin-Senser Ce., Chicago Regers Paint Produet*, 1m., istrsit * The Sherwia-WMaias Ce., Ctsvaland
This ad appears in the February 24 issue of Pmtailing Deify, tells 24,717 department store executives and buyers of the new Kem-Tone, Kem-Gio demonstrator---merchandiser.
LeedJnt tUr* rpwl
*r UmIt ta*i poll* !* are KSM-TOM salw.
New Kem-Tse* elves yi
thsse hie riui p r o f it . MAimS--KFALTOMAVaav* Deep Cetere mud KOW-atoi
N24237.06
0007-SWP-000109802
N24237.07
0007-SWP-000109808
Another "NEW" from the makers of
VOGUE DEEP COLORS
please the most advaaced taste for ultra smart decoration!
The latest, smartest colors In deep tones, Kem-Tone Vogue Deep Colors! Can be used "as is,*' Intermixed with each other, inter mixed with regular Kem-Tone shades, reduced with Kem-Tone Yorktown White, to satisfy your customers' every color need!
mm rn KW-TOHE DISTfUlilTED BY: Aei Whits Uad & CeUi Wsris. DUrsit * W. W. Unmet 1 Co, Rttstaril Tin Inn Brothers fa. fatm
irt* Lucas I fa, tec, PhBiWpMi Tbo NartlA-StaMr Cs, Cliicap Hocus Wit Protatg te, latntt Tht Sbsnrfi-WiaaK Co, CtanbiJ
This advertisement-appearing January 13,1949--keynotes a smash selling campaign in Jtefcrifag Daly. Circulation--department store buyers.
0007-SWP-0001098
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Tie IMI Tie IN WITH THC GREATEST/HAROEST-HITTING
ADVERTISING CAMPAIGN IN PAINT HISTORYI
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Blanketing the Hardware field and reaching tens of thousa April issues of American Paint and Oil Dealers,- Building Supply
N24237.09
0007-SWP-00C109831
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