Document B8kD6x9pjjb1g8zemEv2y7L8

tl/hm Cheap WE offer in evidence Exhibit A --a photograph from our rec ords showing a "cheap" paint job after a short time. . -.{Exhibit A} "CHEAP" PAINT The sad remains stiU clinging to this section of siding tell the story of a costly experience...the crack ing and scaling off of a paint the owner hoped would last for years. DUTCH BOY... But this is only half die story. Not only did he .buy a repainting job long before he expected to, but he had to pay for burning and scrap ing before newcoats could be put on. After an experience like this you can't blame the owner if he figures that painting is'a costly proposition. You can't blame him either if the next time he builds he considers using materialsthat don'tneed paint. Don't let "cheap" paint make lumber the GOAT I Every time you sell a bill of siding urge the customer to employ both good paint and a good painter.' Exhibit B shows the kind of job to recommend We now offer in evidence Exhibit B--anotherphotograph fromour rec- ords...(this one showing aDutch Boy i White-Lead jobl-after long exposure. \ Here is the kmd of-paint job that not only protects lumber; but pro tects the ltircjber [BUSINESS.. Paint madei with Dutch B.oy White-Leadjdoes not crack- and scale. It resists die weather.-..-wears down smbbornlj! by gradual chalk ing, leaving a smooth, even surface for new paint. If you happen to carry Dutch Boy White-Lead and the other Dutch \ Boy paint products so much the better. By actively selling Dutch Boy you Hot only prevent "cheap" paint from making lumber the GOAT, butyou build up a profitable volume of paint business for yourself f DUTCH BOY WHITE-LEAD KD-4377--American -Lumberman, March 30 and August 17, 1935-ft NATIONAL LEAD COMPANY lit Broadway. New York; 116 Oak Sc., Buffalo; poolWest 18th St, Chicago; 659 Freeman Ave., Cincinnati; 820 West Superior Ave., Cleveland; 722 Chestnut St., St. Louis; 22-40 24th St., San . Francisco; National-Boston Lead Co., 800Albany Street, Boston; National Lead & Oil Co. of Pa., 316 Fourth Avenue, Pittsburgh; John T. Lewis Sc Bros. Co* Widener Bldg.. Philadelphia. N 28129 0000-NLI-Q00014450