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! loamn a h e a d m iw .'J Hobart L. Zlogfcld, vnevtln vie* pwUMA Lead Industrie* toiortitu*, lac. -i Today, Z on bc * going to dwell ao the details of that v* on the Association staff have bees doing fxm day to day daring tbs put pur. lot have already received by Mil * rather volfinmil accounting af the** activities as veil as briefer report* at the end of each quarter of the year. Those of you vbo here bed the courage and the tenacity to aade through thi* *tuff should have a pretty good Ida* of what we are doing and hew a* are doing it. hr hat la off to you. Today I'd rather lock Into the fixture to a*e abet la g"tg to happen, not just aw but x s m years froa oov, and what vt aa an industry can and should do to influence that future to our beet edventage. Ton aay vender I idqr, at this etage of ^ bualneea life I vent to talk about the futow r Instead of the past. It la slnply because the past baa taught M to be Intrigued with all the unexpected things that nay happen In the future. If anyone bad stood before thle group only fifty years ago, wall within the life span of nany of u* here, and predieted that lead arid storage batteries vould elladnate the eroaklig cf automobiles, supply pewer for all sort* of gadgets and use around kOO.OOO ton* of lead * year, be would probably bore been toleratad but considered * little touched. Only hO years ago, Just a couple of year* before the lasoctetIon woe formed, would anyone bove believed e public prediction that a new lead * additive of only e few droplets In e gallon of gii m would# In 1961# use over 220,000 tans cf lead and occur In almost every geUca of g-- uaedT Just as unbelievable then vould hove been a statement that basic carbonate white lead, the basis of vlrfcuslly all bouse paints of the '20'a ecnsxaed at a rate of 175,000 tana a year, would be only a Miner constituent of bouse paints today. Only twenty years ego, at the end of World War ZZ, how aeny people would have predicted that the thlted States would have a fleet of nuclear eubnsxlne* rnealns the seven sees, each eufenarlne shielded, against gsaaa radiation with hundreds at tens cf leadf at i Z only oaks thee* eoonect* to prepare you for the crystal boll gating In which I'd like now to and to help save i]r face If Z an wrong. Tou have probably noticed. Incidentally, that this year ay vary able staff declined to alt ip bare with ne to beck ns up. They went to cans out of this thing unsullied for the future. But oven If Z on only partly right, we la the lead Industries will hove an axcltlng tSBS looking ahead with land. Let'e take a look at tbs workhorse af packaged electric power - the leed-acld storage battery. The big bulk of thee* la for autonobll* starting and lighting. Vhat with tha technological 1 aprnragent s la then rriMtUil at tne'jfth annual nesting -* Lead industries Association, Zee., Crake Hotel, Chicago, Illinois, April 28, 196$. of i ti * that constantly provide more power and longer life at lower eoet, X cen't far the life of ae eee any real coopetlticn in thla application fra the any other battery systems that hare been known and Investigated orer the years. Tet there la a scalier but still substantial eonsiMptlen of lead for Industrial batteries which tern, for went of a better one, covers a al titude at sins. This snounts to 1*0,000 or 5,000 tons a year right now. A big part of this use Is for sot ire power In Industrial trucks and per sonnel carriers. You all know of the Intensive progrsa we are conducting to Increase this Market and the snaring interest we haws been able to arouse is the electrical Industry in battery power as a huge undeveloped Market for electricity. Already three large electric utilities have sponsored four regional deaonatratlons to praaote industrial trucks to their industrial custcaera. Two aare are scheduled by Feclfle Oea and Electric and three by Blagara Mohawk Power. Many other prcaotlons are in the planning stage by laportaot utilities. X prediet a vastly sxpandad aarket for lead in industrial truck batteries alone. What of personnel carriers! Here a little liagl nation can conjure up a aort intriguing picture. Only a few years ago golf carta were for the old and feeble. Today, fortunately for the lead business, aost golfers seen to go along for the ride. Even band dram carts for golf clubs are now battery powered and X don't doubt that if we could design e battery powered device to swing the clubs we'd probably sell a let of tbBBi This, however, la only e snail part at the picture. Basil battery powered vehicles of all kinds are the rage for aany purposes. Sasir use for Maintenance crews, supervisory personnel end the like has piovad both an economy and a convenience. An ad ve recently ran in BUSHESS USEE on one used by fivepout Sulphur hss drawn three or four tlaes as aany inquiries as any we have run on fork lift trucks. X guess RUSTEMS wnac readers are Mostly golfers or lazy. With a few exceptions electric personnel carriers hsve been Bade by s uaber of saall Manufacturers. Mom Allis Chaisers has entered the field with an aggreaalve sales and advertis ing prograa. Have you an electric in your plant! let's not stop dressing yet. X'a sure that aost of you beve visited resorts covering large areas where electric carta are used to transport employees, guests and luggage. Las Vegas la an example and X was recently at the Ocean Reef Club at Forth K-y Largo, Florida, which Is a complex at a couple at inns with reens at esc location, a large group of villas at another, private bones at still another, and various other facilities spread over an area of about 1,000 acres. Here the Balds scoot fraa villa to villa an a fleet at battery powered carts, they are used for the Main tenance crews, on the golf course, and aany of the aore or less permanent residents keep one or two in their garages for private use in skipping to the club bar or the hairdresser. Have any of you visited the ecasualty at Lagws Bills, California, known as Leisure World! It la being built as a recreational living coasunlty for scae 15,000 or aore people over 52 years at age and similar ecosunlties are to follow in Rev Jersey, Maryland and elsewhere. Xt is laid out with a alniaua of streets for ccsventlonal autoaoblles and buaets but with groups ef electric carte located at various ecsveaiest -*- :-,t UU^.tlJllPinHpRiP wmfmm 1 ^ .'if? Ji'j * ^.^iyj^:Ti^JT'^irrt \m:.:r LIA15989 paint* to be uMd for local transportation and feeders to tba sain traffic artorlaa. This bring* me to tbe final stages of thl* dresm. Oaneral Electric Company's far out dreamers at Santa Barbara, Calif., bar* baan studying transportation and traffic problem* in general with particular relation to electricity. Their study *o far v* recently reported to a group of people concerned vltb traffic problem* gathered at Stanford Research Institute. What they envision among other things is acre or less selfcontained living ccsBunitles in suburban areas of big cities everywhere, much like Leisure World, utilising specially designed electric vehicles for local transportation and feeders to main traffic arteries. They do not view the electric cart in any way as caiq>etition to tbe conventional automobile because of its recognised limitations of speed, renge and power, but as a supplement to it In its own specialised field. Just one mors thing while we're on batteries, everything is going electric today from tooth brushes and carving knives to lawn nowers sad hedge clippers. While other kinds of batteries have so far gotten most of .Lfc publicity and aarket in these devices small sealed lead-acid bat teries are finding a place and it doesn't take too much dreaming to picture lead-acid batteries, with their economy end dependability, eventually cap turing a big part of this market. Let's now go from the sublime to the ridiculous. What do you, or I for that matter, know about lead ferrite* as permanent magnets? last year you heard a very learned paper on tbe subject at this meeting. I'm still in the dark but many people smarter than Z have shewn a great In terest. We did s simple ad based on that paper. A lot of big corporations wanted to know more. Ford started tbe ball rolling with ferrite motors for their windshield vipers and then for the sequential turning signals on the Thunderblrd and Mustang. Bow General Motors is in the act with tbe possibility of making high lead content ferrite* for all their snail electric motors. This alone could mean 1,000 tons of lead in the form of lead oxide consumed a year. We have Jurt heard an unconfirmed nmor that Ford will change from a low lead-ferrlte to one containing ten times as much lead. The potential la a real nightmare if we think of tbe pos sibilities on 9,000,000 automobile* s year for motors for windshield vipers, turning signals, vlndovs, seats and so on. Electric sewing machines and hundred* of other application* are potentials being in vestigated by manufacturers. This is tbe subject of s lot of our technical service work now. Xou think that sounds fantastic? Have you read of Westingbouse's work with ferrite permanent magnets wherein rails and vbeels of a monorail train are opposing in magnetic force with the result that the train runs on air without actual contact with tbe track but la guided by it? Bow much lead oxide will provide the air-cushioned ride on rapid transit from Manhattan to Kennedy Airport or the Loop to O'Bare or, let's really go far out, from Boston to Washington? I wouldn't be so foolhardy a* to predict that we will soon have m network of trains all over the country running on lead but I do believe that ceramic permanent magnets will become Important cnr rimers of before too long. -3- HFPWWPWppiPptopq*|i|PWIIiWkWi" M g in isqinqui HP t; I l > * LIA15990 .' In an entirely different field and one that 1* artrev*ly contro versial and dangerous to discuss lead appear* to to tto gainer however tba controversy comes out. Thst la in architecture. Zto etark box-llka linea and gleaning facade* of many modern building* tor* their chaapt wit and their detractor*, tut they are contributing to a aev Interest In lead la at least two vaya. Colored glass, on* of the popular exterior aaterlala for these building*, 1* simply ordinary transport glass on tto back of which a coating of colored glass has been fired. Both the glass Itself and the so-called glass colors which ar* applied are highly durable and the colors brilliant and permanent. These glass colors are Barely glass colored with certain nets! oxides and containing lead codda as a flux to aaks then easily fusible at relatively low temperatures. Just like the fused-an colored labels you see ce soft drink tottlsa. Sever, and growing rapidly in popularity far tto same purpose. Is porcelain enameled aluminum. This Is either sheet or extruded alnmlM co tto surface of which a glass coating of any desired color has bean fused. 3%ls glass coating or porcelain enamel also contains a high load oxide content to obtain ready fusibility below the melting point of almslnw. I won't dwell on this subject because you hare already beard from Sean Bubtoll, but I'm sure you'll hear much more of this product In the future. Still a third popular facing for these modern buildings Is brick glased In brilliant colors. This glass, again, contains a high percentage of lead ecmpotnds. So such for the building materials themselves. To relieve these buildings of their rectangular, shiny coldness architects are turning more and more to landscaping which often Includes reflecting pools and fountains, tore often than not these are over useable areas Ilka garages, shops, storage spaces or other revenue producing areas, eran In one recent case a computer room, which must to completely protected from leakage. Tto most positive protection that can be conveniently Installed la a membrane of sheet lead. At first these pools were usually quite moderate In size and Installation of the lead offered no real problem. As the beauty of these pools became more popularly recognized architects' ldaas became more grandiose on the theory, I guess, that If a three-ounce martini la good a bucket full of eiartinls would be totter, nevertheless the average size of'these sheet lead membranes la constantly growing which offers expansion problems particularly when temperatures wary radically during installation. We have spent a lot of time working with architects and contractors to solve these problems and ve think we have them licked to a point where lead can to satisfactorily Installed in almost any sized pool. Fools with at least one dimension of well over 100 ft. are no longer uncommon and one Is on the drawing boards at Harrison and Abramovitx that will to over 600 ft. long and require more than 300 tons of 6-lb. antipodal sheet lead. Another planned for toot real will cover 32,000 sq. ft. requiring 100 tons of lead. We even had an inquiry from tto well known architect Tameaakl about a lead membrane waterproofing to line thrse acres. Z won't go so far as to predict thst we are going to have to start using a gondolas to get around our big cities but I do predict that lead water- * proofing meabranes will continue to grew as a market. Zt baa been a matter of quits common knowledge for many years thst lead has excellent qualities for preventing the transmission of sound. \ * fr1" "w.w* u. ..t ^- *> *<-* r3is*3mjrJ mem jjgg L IA15991 # f but until recently no one had takes the trouble to find out bow to utlllce tbeae qualities Is the most effective end econcnlcal way. 1 think we ere sow poised on the tbreabold of a bid n** narket for lead. 8ewe of ue bore been dlsappd ntsd at the clou deralcpscst cf this field but wa have been going through a period of marshalling knowledge ao necessary to build a large and enduring market. Mistake* have been made but each baa taught us ooething. It Is a complex narket requiring different degrees of per formance, different cost criteria and different methods In the many possible different applications. Silencing a Jet's cabin Is one problem, an office another, a borne, a noisy transformer, a polygraph room still others. So far the biggest potentials seem to be Is plenum barriers or overeelllng liners, where drop ceilings are used, to prevent noise from one room passing thraigb the celling, hitting the floor above and bouncing back through the celling of the adjoining room. Another la la actual partition panels where panel manufacturers are showing great interest. A third, which Is already ccoaerclal, la In removable walla for hotels, motels and schools where larger room areas must be broken down cm occasion into smaller rooms without noise Interference between them. There are many other more specialised applications. Transformers la quiet residential areas have presented a noise problem, (bt electric company has developed a special steel and lead enclosure. Still another has gone to the extent of building an attractive dumay bouse, with only a transformer Inside but lights that light up the windows at night and a man to mow the lawn, copiously equipped with sheet lead soundproofing to keep the gay partlea of its transformer occupant from annoying the neighbors. Knowledge gained from research and practical work on design will, in bq t oplnlcm, eventually find an Important, economical place for lead In soundproofing that can be broadly promoted. Accelerating this should he the availability of thin sheet lesd at lower cost that has been per fected thrcMgh research. Even though this market may have been a little alow la developing Its full potentialities, I sa convinced the future la there far it. Tbe day may well be at band when people can aaare, sing la the shower or fight with their spouses la peaceful bliss. In the allied field of vibration isolation, I need only mention tbe use of lead-asbeetos anti-vibration pads in passing. These have now harry* almost standard practice In buildings exposed to severe vibration from nsarty trains and subways and are cheap Insurance against annoyance to building occupants. With the greater use of air rights over railroads and the extenslens of subway systems and new subways In many eltlea that never had them before, this use of lead Is bound to grow. In connection with machinery generated vibration tbe market for lead bas only been scratched. It still needs a lot of specialised study. There la not time to develop all tbe pipe dreama that I have. The lead Industry Is blessed that Its products esn do so many things In so many different ways. Solder is almost as old as tbs hills but it Is being applied in Industry today in ways never dreamed of before, employing all tbe beneflta of automatic application and new beating methods, and utilising to tbs utmost tbs variety of forms Into which solder can be made. About a third of all lead la used In tbe form of chemical compounds, lev ones, particularly organics,are bviog synthesised and tested for 5- u* .iiih h j i|iiiii>.hiw in'ij)^4iniiii.iijiiii i p I p ii 'I i ii n i i p m jp m I t. .?* "V\-- aiiP f ikaaaaMilBiaaiiismMeiAiiMlllMatfaadkWMtaMMAiBiSi % zmM* LIA15992 i Industrial applications all th* time. Who can ujr that tbara Bay not ha another tetraethyl lead In the crowd or at least another molybdste orange, the aarket for which has grcwn frca shout 2,500 tons right after World Vsr n to alssst 10,000 tens par year today. Lead tireonete-tltenets pleaoelectrlca are responsible for eooar, ultrasonic cleaning and scores of other things. Ctly a couple of seemingly saall technical probleas aeea to stand In the way of a big further growth here. If these are licked -- and the chances are they will be -- ultrasonic boas dishwashers, washing aachlnes and other applications utilising lead slrcooste-tltanats as the active alesent could Bean a fantastic future potential. Z can't proceed without one Bore word about lead antl-knoek coapeuada. She demise of this product has often been predicted by advocates of new types of engines and by fanatics on the subject of air pollution, but tha fact is that lead alkyls, now in their early forties, have never sheas Bore youthful vitality. Sew plants to Beks then are going up all over the world. The public la amending acre and aore powerful ermines and Is getting then with the aid of nore and aore anti-knock ccapounds. Engines that can run en lower test fuels are still regarded by noct of the automobile in dustry as little aore than curiosities. Every day there Is Increasing evidence that lead In gasoline is Innocuous so far as air pollution la concerned. And the autoaoblle aarket continues to grow fantastically both here and abroad. The future looks not only secure but rosy. The L.l.A. la trying to keep a watchful eye on these and aany othar opportunities for lead. Tlae-consuaing technical contact with aany people In aany industries la essential. When these things becoae asms aarket possibilities, then publicity, advertising and still aore technical service are Involved. That's what keeps our staff busy. But cos of the aoat important things is to keep our member* well informed and for cur mem bers to keep us veil Informed so that we can all work together to our common -- bigger and better markets far lead and Its products. I bare not attempted to cover every possibility or every lead product. Perhaps seme of what I bare said say aeea far-fetched. that I wanted to get across Is that the lead Industry Is not static, that many people with aany ideas are Interested and working In lted. We eaa and should look to the past for experience and guidance In developing the future hit in looking ahead let's not be bound by the past. There Is one unique phase of our work that has Its effect on every lead market and every aarket for lead that ever will be developed. Shat Is our program to educate Industry, goverraent and crackpots alike that, despite the fact that the hwan system can suffer damage If over exposed to lead, and aany other materials for that matter, lead can be used safely If you know how. It Is our Job not only to show Industry how to use lead to derive the greatest benefit fraa It but also to show hew to use It safely, nils broad prograa of factual education can reaove many obstacles to the use of lead and unnecessary legislative or regulatory restrictions. We are finding broader understanding of these facte -- use lead if It *kcs a better, cheaper or aore serviceable product, but understand It so that it la always used safely. Without general acceptance of this trulm all tha virtues of lesd would be lost to mankind and all the aarfcets for lead would be loet to as. 4L L |V!l||pi|pj!Jill -6- I I1I I.IUIJH Jl !. |||lJ||IWil|M,j||l|J|lUIfkt s iF /' * m LIA15993 m As for tbs Association and it* staff, you can see fro* tba report X previously circulated that n arc active is easy, if not all, of the fields I're nentlooed here la one say or another. More often than not ve are vot i ing vlth other iaduatrlea or caapanles outside the lead Industry vhlcb have a autual Interest that peralts us to sake our aaxtet devslopnent dollars go farther. Our own Industry Development Cconlttee, Board of Directors and nether* bare shown great understanding In Baking It possible for us at least to axplart every opportunity to expand lead's sextets. And X Bust ccaaead our staff on their aggressiveness and Initiative In pursuing all tbs possibilities of lsad like a kennel of bird tegs. * i -S 4 -i jr S- L'3 j 0 7- jjwwpp ipp^wfiiy.i! 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