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FILE NAME: Smoking (SMOK) DATE: 1954 M ar 27 DOC#: SMOK044 DO CUM ENT DESCRIPTION: Business Week Article - Field for Fibers - Cigarette Filter Ingredients ) i i 1 Two 30 ion, 75 ft. span Bedford magnet cranes with 15 ton bucket auxiliaries w o rk ing over the cinder yard -- used as skull crackers in Detroit Steel Com pany's mill at New Boston (Portsmouth); Ohio. 0 Bedford Cranes are individually engineered In steel mills, power plants and throughout heavy industry, wherever superior performance is expected, experienced owners are enthusiastically recommend ing Bedford cranes. Further proof of the superior ity of Bedford cranes is found in the high percentage of repeat orders from important owners through the years. B u ilt to the most m odern standards and backed by more than 52 years of specialized crane building and utilization experi ence . .. Bedford cranes have won fame the world over for ad- vanced design and for safe, smooth, dependable perform ance. Available in all types and sizes . . . from 5 tons to 350 tons, and up, for all kinds of indoor and outdoor services . . . each Bedford crane is individually engineered and precision built for its specific application. You are invited to consult a Bedford engineer on your next crane problem . . . with all the facts on the table we believe you too will make your next crane a Bedford. (Write for complete cotolog describing B e d fo rd C ro n e s In detail.) i- 1**iC F IL T E R TIPS, biting more and more deeply into " regulars," are creating a . . . Field for Fibers Cellulose-acetate and cotton-- cigarette filter in gredients-- are cashing in on trend to filter-tip smokes. As the controversy rages over the effect of smoking on health (BW-Dcc. 5'53,p5S), textile fiber producers smile sympathetically at their cigarette-manu facturing brothers. But smile they do, for the talk is booming filter tips--and filters mean textile fibers. So far. two fibers have been used in cigarette filters: ccllulosc-acctatc and cotton. In terms of total consumption of both fibers, the new market is still a babv. But it's growing at a healthy clip. While total cigarette consumption dropped in 193 3. consumption of filter tips-and of the fibers that go into thcm-morc than doubled oxer 1932. Filter tips' share of the cigarette mar ket went up from 1.6if in 1932 to 3.4fr in 1933. Long Run--It's a sure bet that this growth will continue throughout 1934. Filter-tip producers are selling all they can make--and thev sax that lack of machincrv is the onlx- thing holding them back from making more. This month, R. J. Reynolds Tobacco Co., second biggest tobacco company, announced that it's jumping on the filter-tip cigar ette bandwagon. This leaves American Tobacco Co., the biggest, as the only one of the majors without a filter-tip smoke--and American is known to be experimenting with filter-. Small won der that fiber producers are eying this market withSb hungry look. Ingredients--W'liat kinds of filters do R iK lh iF C t W F F K M ar. 27. 1954 lour business insurance program courts disaster when it fails to reflect changing economic conditions. Jo hnso n & H iggins IN SU R A N C E B R O K E R S -- A V ER A G E A D JU ST E R S 6} WALL STR E E T NEW YORK 5 Cbicage San Franano U , Ant,It, D oro,. C ltnland Pblladtlphta Pitttburtb Buffalo Statili Wilmington Vancouver Winniptf M anina! Tirante Rat ina U n in ADDRESSING MACHINES offer you the only companion you can find in the Addressing Machine industry. Consult your yellow telephone book or write to The Elliot Addressing Machine Co., 151A Albany St., Cambridge 39, Mass. clues............................... ! ; ore business opportunity odvertising in : ........................................... B U SIN E SS W EE K , --------------- --------------------------------i the ultimate infine shoes... Factory Clearance Sale! Brand New Bookcases Only X li/ 36** high $5 ' s! Your choice of b a v t i f v ! fin* liWtftv Wo In wI , Mo hogony, Ma ple, or Blond Notural. Those ore foe* lory seconds w.'ffi o/moif inv i s i b l e /mperI t c t i o m b u i the v o I u il 11r rific! 2 4 " wide 3 thelves Etiremely sturdy construction, SOHO heavy select V*'n. western lumber throughout, beautifully finished for den, office, or living-room, Ideo! for books, toys, encyclopedia, etc. . . . Shipped completely assembled, reody to unpack ond use. Money bock AT ONCE if you are noi thoroughly delighted! Prompt delivery. Free Delivery Anyw here on orders of two or more. Seivd check or money order. Order one, two, or c dozen! SOUTHLAND BOOK CO. 1113 HORD ST., DALLAS. TEXAS the cigarettes use? Brou n & William son's Viceroy (the leader among filter cigarettes) and Liggett & \lvcrs' L&M use an acetate filter made In Tenne-.ee Kastman. I Is--\vT7ie11 jumped into the filter game earls and is now the leading producer-makes a tow of hlier. 'a lung rope-like affairi consisting of 2(1.000 ;icetate filaments, cauli about half the di ameter of an average human hair. Tin. 20,000 fiber, is what goes Viccrm itadvertising slogan of 20.00(1 filtering surfaces. 1' . Lor ilia rd Co.'s Kent uses a blend of acetate, cotton, and a niiiier.il fiber, a kind of asbestos, called crosidolitc. Benson & Hedges' Parliament uses cot ton alone. ()nl\ the inner circle knows yet what the Reynolds filter is going to be: at midweek the comp.nn wa- still keeping it a closch guarded secret. In all, a little more than vmillion lb. of acetate filler went into filler cig arettes in lOis-about I ~ of total ace tate production for the vear. About s o , 000 11). of cotton were used in filters. Guesswork--Of course, a lot of ques tions remain to he answered about fil ters. The arguments (in private and in the advertising! over which o the best fiber or blend of fibers are Ions; and loud. Cigarette makers arc handicapped by the fact that thc\ still don't know what they want to take out of the smoke. Filters take out tars and nico tine. but which--if cithcr-is harmful? Anothci controversial item is whether vou get better filters with fibers laid parallel, as in Viccrms and LiScM. or in random directions, as in Parliaments and Kents. writ* for free booklet FIELD AHD FLINT CO., Brockton 68, M ass. *from * #. " OFFICE MANAGER ! fo GENERAL MANAGER t yes, that is the calibre ol the per sonnel av ailable to ycur organiza tion through BUSINESS WEEK'S classified advertising section. *#v` V clues 3 3 Strike Victim Mote than -6.000 bid. of uluskcv spent a dn\ on tiu Philadelphia docks tins week.-go longshoremen staged a "holiday" TiT svmpatin with the Inter national Longshoremen's Assn, strike in New York.