Document B5OXzGRgeReMMzbMynGx1DKNj
DEALER PRICE LIST No. 156 and SUGGESTED RETAIL PRICE LIST
EFFECTIVE NOVEMBER 16, 1953
Prices shorn in BLACK are dealer listpricet and are subject to regular trade discount.
Prices shown in RED are suggested retail prices.
TERMS OF SALE
PAINT & VARNISH PRODUCTS - 60 Days NET or 2% foe cash, tea days.
REARDON PRODUCTS - }0 Days NET or 2% for cash, ten days.
SHELLAC AND ALL NON-MANUFACTURED ITEMS (Except Reardon) - 30 Days NET.
PACKAGE DIFFERENTIALS Products are normally packed ONLY ia-the sixes shown ia this list. As Indicated, 2 gallon cans base list price of 10< per gallon MORE than gallon price. 5 gallon cans have list price of lOf per gallon LESS than gallon list price.
RETURN SHIPMENTS No shipment of return goods will be accepted without previous authority being granted by the factory and shipping instructions given for such return.
Credit for all return goods will be on the bssis of the prevailing price or the price purchased, which ever is lower. Credit Memo for any merchandite in a saleable condition accepted as return shipment wilt be computed on the basis of the customer's cost price leas a 1054 handling charge and leas height, if not prepaid fay customer. Freight for transpoitation charges to the customer wilt also be deducted oa return shipments ia the same amount as the freight oa the return shipments. Where we arc responsible for return shipment, we will allow full credit at price purchased, and waive handling charges and height.
FREIGHT ALLOWANCE Full freight will be allowed on sll shipments of goods of our manufacture including shellac weighing 200 lbs. or axe. No freight allowance will be made oa shipments of lets dtaa 200 lbs. nor is any freight allowance made on items not manufactured by us. (Except Reardon products.)
DAMAGE OR SHORTAGE CLAIMS Claires foe damage ot shortages should be made within 10 days from receipt of shipment. Dsmage claims mast be supported by freight bill bearing notation of freight agent.
ROUTING OF SHIPMENTS Freight routing designated by the customer will be accepted oa shipments but should there be a lower rate oa shipment to point in question by a competitive carrier, we reserve the right to ship via the carrier quoting die lower price. If the customer insists oa favoring the higher rate carrier, we will allow only the lower freight rate.
impossible to control the spread of mildew spores by die elements, we can take no responsibility fot mildew complaints on any of our products. If mildew is prevalent in your area die addition of Mildew Resistant will recard this fungus.
PRICES. DISCOUNTS, TERMS OF SALE AND ALL OTHER PROVISIONS ARE SUBJECT TO CHANGE WITHOUT NOTICE.
ALL ORDERS RECEIVED SUBJECT TO OUR ACCEPTANCE.
TH,S FORM CAN ALSO BE USED FOR INVENTORY WORK. NOTICE: $END YOUR ORDERS ,N ON MOUND CITY POST-PAID ORDER FORMS.
^ ^c~'~'.
HORSE SHOE BRAANND PRODUCTS FOLLOW IN CLOSEST PRACTICAL NUMERICAL ORDER. FOR MOPACO PRODUCTTSS,, SEE PAGE HMl
D--ler list price* In BLACK. Soggetted retail prices la RED.
NO. ITEM
5 GALS.
BARN, BRIDGE & ROOF PAINT
/PC
}0V>
/*
A'
3 Browo
24.00
8 Light Red
v-ro-o
ISc ML.
4 Bright Red
16.00
.ILIHL
3&WT
5^
V--D2-O0
12.50-
6 Moss Green
/ 1^
_________ _______________ ............. -- -
9 Light Grey
rr^t-
10 TINNERS1 RED
y. 1,3-0
11 12 22
SEMI PASTE BARN PAINT - Red
GREEK &06^PAInT^
e-7;:4tL*L
AUTOMOBILE ENAMEL - Black y.| j.07
34*00 J5.50
45 FLAT BLACK (See No. 333)
70 GALVANIZED IRON PRIMER y <;% J
75 GRAPHITE PAINT - Natural
90 SCREEN PAINT - Green
91 * (iutr)
BUck
.j_ irw
31.50 73.45
92 SCREEN FRAME PAINT - Blet
96 98 99 l 100
125
uwfc- y ii i
/t ^a 4- V
JELitfe3-'
PAINT & VARNISH REMOVER \.
STOVE PIPE ENAMEL - Bleclc '
tT-vJti
ZONE MARKING PAINT - White
126
161
YeHow (ruJfc DECK & PORCH p'a In T1-'clean Gre^y
5tTD
163 Light Bln. Grey ^ |lf fc/t,
165 Blue Gtey
^ ^ (^ -
*
^CAl.LON ?Tm*`Ca l l 's :1.
QUART
4.90
3.70*
4.90
1.58
3.70 . .ML .lt29--
3.30
1.M
6.10
4.60 . m
46
T^T
1.52"
3,60 iJLi 1.15
3.00
3.7S*
6.90 5.50
IZX 2.50
Hip 3.90
7.20 l.lfc 2.12
5.40
1.60
6.40
4.80 5.40
4.05 lot)
3.70 5.90
4.45 7.40
5.55 6.60
4.95 3.40
2,55
1.68
1.25
1.52
3-03 1.1$
ink.
1.78
M?
2.16
1.60
1.96
1.45
1.16
.85
1.J4
TT
.85
4.45*
6.20 4.65*
7.50
TIT
cr
3
5.45...
t>
1.65
II
M
PUT
1/2 PINT
ss%. IS? + /.(a ?/
1.40 1.05
.86 .65
1.00 .75
.i
,70 1.04 ,80 1.22
.90
l.lJ
.85 .74
.55
.72
,55
.u
.40 .52
.40
MBC
OIL WOOD STAIN
182 Light Oak
4 184 Dark Oek ....... 186 Walnut
190 Mahogany
f
"*? |
" ----------\ " --- \--' i jJ
<3 -J
v>}(^j
Golden Oak 192
j? ^ 1
196 Brown Mahogany
. "* l r> ^ \ * 4-- \
198 Maple
^\
"\
206 METALSHIELD ALUMINUM PAINT h,-\ _>V1
209 POLARIS ENAMEL UNDERCOAT - WhItiS^
To be discontinued when stock is exhausted
4.10 3.10
1.34 1.00
n
91 r
99 t
M9
19 8
99 II
7.40 1.55 6.40
i1.60
2.16
>63 L60
1.92
Ik1.1.45
.84
.65
19
.58
.45
19
91 t
99 M
It
19 If
19 II
CCP <v lx 7 -C
it
l.li "773"
J
.85
GLD025913
-'SLfcO'
Page 3 Red on W hite
HORSE SHOE BRAND PRODUCTS FOLLOW IN CLOSEST PRACTICAL NUMERICAL ORDER. FOR MOPACO PRODUCTS, SEE PAGE 10-11
Dealer list prices in BLACK. Suggested retail prices ia RED.
a ITEM
211 READY MIXED ALUMINUM PAINT
*217 ALUMINUM PAINT THINNER fojt'
227 METALSHIELD ALUMINUM PAINT
247 ODORLESS THINNER 5 .
'
2S0 LIQUID WOOD FILLER - Light^
251 LI0UID SANDER
255 PASTE WOOD FILLER - Natural
5 GALS.
33.50 2S.1S
8.50 6.40
1
GALLON
6.80 5.10
5.3\.
2.40 1.80
7X0 S.2S
va
QUART m
*.R
%a
3
4.40 3.30 t
VJft VR
tft
V.H --
PIHT
' M
1/2 PINT
1/4 PINT
H3- 551l.
s >(W--*
>u
'M .3-3- 13 & W,
h\
JR
att
275 ENAMEL UNOERBOOY - White ^
tft
V.7^
Mu
u aw rc fw( l -n
281 286 *288
METALSHIELD PROTECTIVE COATINC - net-Ptimet ...
Y-5T>W
Rcd Lead
STAZ RED ROOF PAINT \
10.00 7.50 ^1
V.%
SHINGLE STAIN *301 Dutch Blue 302 Silver Gray 303 Moss Green 309 Brown 399 Tile Red 341 Medium Green 318 GLAZING LIQUID
31.90 s 23.65
26.50 19.90
TOT 16.15
19.50 14.6$
99
23.56 17.65
*4.f0'
m
4.40 3.30 4.00 3.00 #t
4.80 3.60 6.60 4.95
1.91 1.50
UNISAN DEEP COLOR FLAT FINISH
320 Raw Sienna
L
-1w Xj l ^ JL v-t. (
321 Burnt Sienna
^
* a
>9
322 Raw Umber
.
*
99
323 Burnt Umber 330 Brown
t* 1
19 1 99 1
99 99
333 Black 334 Dubonnet 324 Chartreuse 327 Primary Red 328 Primary Blue 329 Green 332 Primary Yellow 336 Electric Blue 338
ti
9 ... > A_
0 /} i) 1 - f .(. A-c/ tlx--TT-t'(/ * v * '
grvCfc
99
7.30 5.50 /
2.t?9 g
>9 M
" 99
91 9 2.16 1.60 99 t 99 t* 89 99
339 Da,k G,ee" N, .. To be discontinued when stoclc is eshamated
* "
-
.74 .55 f9 99 98 99 99 99 78 60 11 * 99 99 99 ft
19
GLD025914
HORSE SHOE BRAND PRODUCTS FOLLOW IN CLOSEST PRACTICAL NUMERICAL ORDER. FOR MOPACO PRODUCTS, SEE PAGE 10-11
NO. ITEM
5 GALS.
350 UNISAN PRIMER SEALER _ Clew
^^ '
UNISAM SELF SEALING FLAT FINISH/frf. /pj.
355 White
2&P
364 Roman Ivory
36? Light [Hue
36? Light Green
373 Rose Beige
] 374 Palm Green
'->5 ^ 377 Parisian Gray c 391 Sprout Green
"^GALLON th&
0UART
Jlw
4^6
i.y*
m
99
9* }A0 99
19 99
w
99 99
i.K II 99
i,a
ML 99
l 19
PINT
1/2 PINT
M fC
W\)
3-4
-fV2
UnJtk tt.t rlji
i-------
T *--
2 Gal
.W
L'sl
392 Cascade Green ^ 393 Berkshire Blue
A 394 Dawn Pint * 395 Daffodil yellow
397 Mandarin Rose Jill' 0 385 PIGMENT WALL SEALER - White
401 CHALKBOARD SLATING - Black
dflf0
402
COLORS IN OIL
A 405 Ivory I>op Black
G' tfvi? j
406 Lamp Black
j
410 Prussian Blue
QCj^
l3it II
9 99
M3-
19 m
1 99
1 i-fl 99
4*8
M
m
,,M*
99
K/, Hv Jv* lift4
jP
99 99
i AaJ ifMP
u w
nv
.P
19
M4
2 Gel
Tubas r
411 Ultramarine Blue
99 99 8
413 Cobalt Blue 423 Chrome Green Light 424 Chrome Green Medium 425 Chrome Green Dark s 415 Burnt Sienna
3 416 Raw Sienna
^
> .^
p k'<
llif
1
99 99 99 >9
2.48 1.9J
91
99 99
%
99 99 99 99 99 99
99 99
417 Vandyke Brown 432 Indian Red 418 Burnt Umber
/ "7 ^ f
'
99 99
99 99
J#
99 99
A0Jr
\/
419 Raw Umber 431 Venetian Red 430 Bright Red Bulletin 433 Tuscan Red
.3 -1? 0 j ^j
f>3X ^^
-
9 99
zW sMJ
99 >9
tit
99 99
$&?*
GLD025915
HORSE SHOE BRAND PRODUCTS FOLLOW IN CLOSEST PRACTICAL NUMERICAL ORDER. FOR MOP AGO PRODUCTS. SEE PAGE 10-U
DeJ lit price* in BLACK. Suggested retail price* is RED.
MO. ______________________,TE" COLORS IN OIL (continued)
<35 Permanent Hed Medium 437 Rose Lake
Rj a , *4
5 GALS. ,, GALLON V-rr ___
r
).(
QUART
3.32 2.50
8*
PUT
1/2 PINT
MISC
1.08 .80
Tub*. 6.00 d t
>>
440 American Vermilion Light
(8 88 8
449 Chrome Yellow Light
88 81 81
450 Chrome Yellow Medium
88
451 Chrome Yellow Dark 454 French Yellow Ochre 455 Golden Ochre
j^
f
MACHINERY & IMPLEMENT ENAMEL
476 Red""r 477 Bright Red
478 Flambeau Red
461 Orange
485 Royal Blue 479 Yellow
480 Caterpillar Yellow
482 Light Green
483 Dark Green
484 Wheel Green 486 Blue Gray
18
\
'JU
2.32
?.7J 2.02 1.50
1.80 Q 1.35*
8.40
6.30 X.7X
8.40 A-30
os
88
.78 .40 2.40 1.75 2.40
1.80 *8
a Xtf H
8.00 "53T 8.00 2$lr 1.75
88 7%* 88
8 zpf 88
88
2,4-1
88 \ i
88
".
88 -
487 488
496 578 600 9600
Gray
88
Black
rJt.
FLAT BRICK COLOR - Medium
K,,OT!E*.E,<4^
.
SUPER WHITE HOUSE PAINT^
'
SUPER WHITE Mildew Resisting
7.30 S.50
l-M
3.60 2.70
5.00
3.75
t*`V+ *
?<&
7.80 . 5.85
41.50
8.40
31.1!
4.30
m*
Ul oU
09
43.00
32.51
88
2.14
1.60 1.22
,w 1.54
1.15 2.28
1.70 2.40
1.80 2.50
1.90
.54 -40 1.34 1.00 1.34 1.00
88
00
!. 1.00
88
88
88
* }
*8
1*
.82 .60 .76 .54
88
tt 5.00 di
*30l 5.00 dx
.30a
-
88
1.24
.9!
<
.
1.30 l.<
1.36 1.0<
7n
n/3
2 Gal 17.00
12.75
V 9f., t
LEAD-ZINC-TITANIUM HOUSE PAINT
It" |0 t /*' ft o
i l ____
601 Gr"n
605 610
Texoma Green Light Texoma Green DarkL_
, tVYlvOi
jLwiL*"
603 B1*clc
\f. tetx
_ s.
1 ii1
616 iettera''ms^JL,^iL Lc<j
618 Light Blue
#$
Yv\v>Ja4*
To be discontinued when clock ia exhausted III ____ fvirx^ve
fa 0 L`l~l .rC 6<y- eXrw^v
-i 110 <*''
V-u -u-'G- 1c--o
8.80 X3j 4.60
<4A*tl - 4>
Fv
2.52 1.90
1.42 1.0!
XL.3
8.40 6,3(.3-1$
88 2XL
2.40 1.80
>8 >
.
_5 2X
1)
3. LX
&-3c
-r<j CV
<
.
GLD025916
HORSE SHOE BRAND PRODUCTS FOLLOW IN CLOSEST PRACTICAL NUMERICAL ORDER. FOR MOPACO PRODUCTS, SEE PAGE 10-U
Dealer lilt pricea in BLACK. Suggested reiail price! !> RED.
NO. ITEM
S GALS.
QUART
PINT
1/2 PINT
2 GALS.
HOUSE PAINT (continued
624 .
tJ 632 Pe"GrCC"
*
Lj io *4 UtfTaatTM
t 1 Crvf
0 639 Rich Bro_w_n________ ^______I___' ______
644 While
* 41.50 . JLii
u> D"k Red lU-f^ Lof'CM--
660 Tan
677 Battleship Gray '-yvJf, a .
680 Colonial Ivon-
fcpj..<1^ !
684 Clean Gray
>1 ^ ^
9644 White (Mildew Kesisting]ryv..3 JOi
TO WAUK ON VARNISH STAIN
43.00 32.25
/ 704 Mahogany 714 Light Oak
y /
l>r0
^ 716 D`rk0mlc
-
* 718 Golden Oak
r
720 Walnut
\ 723 Maple
V1.1V01 1
^
y | V>)2-
-v
708 GROUNDCOLOR J^IxiO
CEMENTEX-^J ^
|S^>
8.40 6.30 X30 M
2.42 1.80 19
>' II .2^3
II II p-W
19 l?U
91 19
--
"
91 iLlI*
91 II
9|
8.70 6.5S
x.xg
X&ft
91
2.50 1.90
6.80 5.10
l
91
%\x
104 1.55 99
>1
II *1
.o^f
II
If
4.80 3.60
91
l.$x
31
II
1.50 1.15
'Da
1.36 1.00
17.00 19.74
>r
1.20 _ .90
91
II
II
M
It
.90 .70
J'-Vta.
.76 .55 1
|
91
.60 .45
/ 741 White 744 Ivory
39.56 29.65
8.00 6.00
II
2.32 1.75
790 Cream
II
791 Buff
91
792 Blue
91
793 Stone Gray
I
794 Green
II
795 Coral 796 Red \ 750 CEMENT EX REDUCER
VST
761 SASH & DOOR PAINT - Black _ L YY\*Jxl~
762 Gree" \wU.
770 9770
LEAD TltANlUM ^INd PASTE PAINT -
White
rwiuU
LEAD TITANIUM itNC lASTE PAINT
White Mildew Relisting
xrwJiX
42.50 31.90 44.00 33.00
1
I _L
4.90 3.70 7.70 5.80 19
8.60 6.45 8.90 6.70
Ml* XH-I MP-
1.54 1.15 J.l4 1.70 II
2,46 1.85 2.56 1.90
~T28
.95 II
Wu. r
r
*4-1 *3
T> JiXe-# i f*J-
N
17.40
13.05
GLD025917
i
?
0" VH'S'i-SX
^ On *r ' o s-1 0' r<xi
^A^~-dhn^~
r-f, -.
2-sTf
Xx-ti '
~VW
lA-Jtr^ Ma.J-*"' 3.0J h o r s e s h o e b r a n d p r o d u c t s f o l l o w in c l o s e s t p r a c t ic a l n u me r ic a l o r d e r , f o r ^, ,, mo paa cc oo pPrRoodnvncctrss., ss ee ee pp aa gg ee iloo--nn
Dtln lift prices is BLACK. Suggested retell prices is RED.
NO. ITEM
SC.ALi
QUART
.i
PUT
1/2 PINT
MISC.
SYN TUNG BRITETRIM COLORS
5 804 Bfih` G'c'" & 80$ LightGteen >C0 811 Forest Green l**^4
10.50 7.90
*
..
3,01 03
2.96 2.20
*
It
1.64 1.25
>1
>
bt> 812 Bronze Green
-y^eJuL.
817 Spruce Green 50
806 Bfight Red......... rVwJU P
814 Che,'yR*d
rr^fc-
go 809 Roysl Blue dlO Orange
1
A v
"
98
3.00
8
11.10 8.35
?LsU ft
3.16 2.35
M
11.70 8.80 457 10.70. 8.05* --
3.22 2.40
3.0(L 2.25*
99
Ui 1.30
11
1.76 1.30 1.4A 1.25"
5TT0 3D SO 30
819 WTiite
Vyi^Jvc-
813 Brown "Tyv^Ju-
815 Block 820 Quaker Brown
EXTERIOR' P^^fTi^SE^LER
i
scrv
)C0
898 9898
WWM
White (Mildew Resisting)
TO WAUK ON FLOOR ENAMEL
4**9 901
10O7 903
clean Gray LighrOsk
\J y.??
i 904 Dark Oak
> 905 Walnut
i 906 Maroon
\)fO,
/" y|
/ ^
41.50 31.15
43.00 32.25
M
9.00 6.7$
3.W0
*9
2,58 1.95
H >
A-Sl?
8 It
2.i-r
8.40 6.30
8.70 6.55
/-^
2.40 1.80
2.50 1.90
7.50 5.65
18
>8
ml
a.03
2.22 1.65
99 91 M3
99 18
19
1.46 1.10
91 91
4PJ
1.28 .*? 1 >
99
19
2 Gel 17.00 2.75
^yy\_ih iffst 'd
I- * 911 (00 914
915
Tile Red Lighc Blue Oray
~Aa . ^)>La^c<vv'.
loo 916
'So K>C
908 910 * 1002
Blue Gray
-^.JU
wke Tile Green
Mvi-r /1 ^ "11
COLOR IN JAPAN - Lamp Blsck'^^^,
1105 STAINSEAL - White "FlM .
Ht^
1150 SHELLAC -- White
v`v a ^
U51
1154 PENETRATING FLOOR SEALERjJ^ 0w
/t>0
1155 1169
GYMNASIUM FLOOR FINISH THINSOL PAINT THINNE&t'rC ^^Xl ,
6.00 4.50
* Market Prices To be discontinued when stock is eshsusted
91 11
2-3^
3 599 .. S
>1 99
>1 M
9.20
2.64
6.90 a.:tv 2.00
99
If
9|
"
>9
1.50 1.15
99
8.00 6.00 a
5.80 4.35 7.80 5.85 1.30 1.00
2.32 1,7?
a
aa
1.78 1.35
2.28 1-70 ,, . p w> u .SO 1 mmk____ \ W't '
.48 .35
11b 2.0Q 1.50* .82 .60
a a
GLD025918
|09 SW
5
$
HORSE SHOE BRAND PRODUCTS FOLLOW IN CLOSEST PRACTICAL NUMERICAL ORDER. FOR MOPACO PRODUCTS, SEE PAGE 10-11
Dealer Hat prices la BLACK.
retail prices is RED
NO. ITEM
5 GALS.
1172 STAR 4-HOUR SPAR VARNISH
^
1174 1176
VELVET FINISH VARNISH
y, q-j
TO WAUK ON FLOOR VARNISH y/,^^
1177 1179 1181
CERTIFIED 4-HOUR SPAR YARNISHS ,M-1'
SMOKESTACK BLACK 10 l3vUJ_
Q. D. ASPHALTUM VARNISH Q
17TST 13.15
1183 SAMSON JAPAN DRYER
.
.
4183 HARD DRYING SEAT VARNISH
1189 1192
FLOOR & TRIM VARNISH
,
(hv^civw.
EXELAG0N FLAT VARNISH y ^^
1198 OUTSIDE SPAR VARNISH
^
1199 1230
FOOL PRUF VARNISH
^s YWtJxJU
INTERIOR GLOSS FINISH - White `y-n.^L0
SEMI GLOSS FINISH
/_,
1255 1264
P^UL. hfjf qJU............. ....
Roman Wory
\|
1265 Light Blue
1267 Light Green
1270 Parisian Gray
1273 Rose Beige 1274 Palm Green 1291 Sprout Greco
1292 Cascade Green
1293 Berkshire Blue
1294 Dawn Pink
1295 Daffodil Yellow
1297 Mandarin Rose
QUART
4.80
-3.60 8.60
1.54 1.15 2^48
6.43
Too
l.|5 2.32
6,00 7.20
1-75 TIT
5.40. tw
1.60
Xja
ToT
2.10 w
.80 1.18"
Jtgs 8.20
.90 "Tsr
t.W 7.40
1.80 i.W
JJS 9.7b
1.65 J.76
7.30 9.00
2.05 2.56
1,90
4.80
1ST
6,60 ix 1.90
7.0b
Xolr
5.25 1.55
PINT
.90 -71 1.42 1.0! 1732 1.0C 1.22 . .90 ...
.76 .55 l.$ 1,00 1
1m lie 1.44 1.10 i. 1-05
7.60 5.25 ul/17
99
x)t
tr
pxo
tr
?.xx
* XI*
tr Zft>X
1SI
X3Z
> A?P
n
164 1.55 II
>9
rr
rr rr rr rr rr
rr
rr M
> P^n
rr rr
"OF .90
1/2 PINT .60 .45 .90 .70 .82 .60 .60*
.54
.40 M .60 .94
70* .90 iTP .w .65
-
MISC.
MASTER PAINTER PRODUCTS - White
&
tfo 0C
1502 1506
Enamel Undercoater O<Ua v s u
A'-)--/>b-'
1514 1523 1532 1539 1544
Flat Finish <- U Q/VtMr
-%s0,r-'
vJ
Grecian 4-Hour Enamel , t VVvvAv
Semi Gloss Finiah f-V *fj tw^- > t U JfiC
Polaris Eggshell Enamel /
_.
t~we \SS
Super One Coat Enamel j % ? p M>JU.
21.50 16.1S
|
To be discontinued when stock is exhausted
5.60
1.72
4.20 l'!3 1.30
6.60
1.96
4.95 --
1.45
4.40 3.30
M>iT
1.42 ... 1.05
6.50
1.94
4.90 5,90
1 44
1.82
4.43 V* 7.00
1 34
2.08
5.25 2-no . l.SS
7.10 2.12 ...L35 J5P -La.
ITj} tc I
GLD025 919
HORSE SHOE BRAND PRODUCTS FOLLOW IN CLOSEST PRACTICAL NUMERICAL ORDER FOR
MOPACO PRODUCTS, SEE PAGE 10-11
UK
Dealer list price* in BLACK. Suggested retail prices ia RED.
MO. ITEM MASTER PAINTER PRODUCTS - White
5 GALS.
GALLON
QUART
. __L(L*J .
PINT
1/2 PINT
1/4 PINT
SO
{?o<
1*45 Polaris Gloss Enamel 1558 Exterior Primer & Sei 1559 "ou%t PMiM 1584 Spar Varnish
\, I
^
MSP
dP 2k3 iMP
.ML
AP
1&2
-
so
PANDURA QUICK ORYING ENAUEL 1702 Congo Ivory '-Jv-v-At. 170} Dusty Pink
<51?
1704 Jersey Cream
t,
1705 1706
Chinese Red Jonquil Velio*
'y_|a3ft
1708 1709
Delphinium Blue v
Jsde Green
,, , __ y.iiso
1711 Thistle G..y
1712 Foum Green
1713 BUC1C 1714 nit' 1715 Beaver Brown 1716 Orchid
U-flj)? y-i^.17
* a
1718 Pea Green 1727 Royal Blue
* ..
1729 Li*he Blue
'O 175} Chrome Brhc Aluminum . /
1754 ^Chrome B/ite Gold --t n "Ns
1725 1790
Enamel Undercoster
,, _
it a -Dt
LUSTER LUX ENAMEL - White
SO-D
1950 1952
SYN TUMG ENAMEL - White SVN TUNG MARINE ENAMEL - White
, i *4 Xe-* E_ s!# > 9 9 I
v 11 > M
2&4 99 - 19 19 99* 99 91 19
.133
9* 3\ "
I* 2,S3
99
3/f
1 2.73 99
> 9
99
ta M6 m
Uf- |W
21,0 xh>o 2^4
iiiF 99 99 99 99 99 99 99 99 9t 19 99 99 99
99 99 91 99 w
tof w
.d8 99 99 91 99 99 99 99 It 99 It *9 II 9 91 19 99 99
99 99 .. l 99 It 99 99 99 >9 99 99
9 . 99 99
\n %t<fS V \n
SYN TUNG Rubbsrixed FLAT ENAMEL
j cO 1955 White
yo ^
Xb 1956 Bangkok Blue
1957 50
Shasta Yellow
Iso
Co; 50
SO
1958 1959 I960
Capri Green Singapore Red slile Green
1961 Riviera Gray
50
To 6e discontinued when stock is exhausted
1$
t*
*
2-31
l-^S" *
L3f
a
99 99
91 99
w
m**
9
2^1
*9 "
i-4-U
1
GLD025920
h 11 0 IAJ
J'
--i
- K/^
iu-)l G^v^Jww'' V ^x\ 0 XlV'i
.... '\3-X-
HORSE SHOE BRAND PRODUCTS FQLLOV IN CLOSEST PRACTICAL NUMERICAL ORDER. FOR MOPACO PRODUCTS, SEE PAGE 10-U
Dealer Hit price* 1a BLACK. Suggested retail price* in RED.
NO. ITEM SYN TUNG Rubbarixad FLAT ENAMEL con
5 GALS.
GALLON C ij
QUART
PINT
1/2 PINT
MISC.
1 1962 Grenada Green
1963 Sumatra Ivory
1964 Persian Rose
1965 Safari Green
1966 Bombay Brown
1967 Caribbean Blue
1968 Spectra Black
1962 9893
SYN. TUNG SATIN FINISH ENAMEL, White
REFINED CREOSOTE PAINT White -- Mildew Resisting
MOPACO(CENTURY) PAINT PRODUCTS
32.00 24.00
^ 71 Screen Enamel -- Black
r> 1
// 1602 1 1603
House Paint -- White Colonial Ivory Clean Gray
31.00 23.25
7.30 5.50
* W6
It
Ml 0
.2k N
i\,<
m H M !
II
*
r?i
6.50 4,90
sb*
2.90 2.20
^0
6.30 4.75_
m
M
3:9*
1.96 1.4} I4r-
1.90 MJ t
N II
`it
1:8 ItruA
)r,Dj?j
(/iiw. fe
.68 .50
Q .50 .40
friT-
t^J. 4bJ
1604
Light Blue
t
1606
Straw
M tt
1608
Battleship Gray
II > 1
1610 | 1611
' 1614
Pea Green Rich Brown Black
1650 Semi Gloss Finish -- White T\)\ Ks* * 5 1677 Machinery t: Implement Enamel -- Bright Red
1679
Yellow
It
Ft
71*
5.90 4.45
i
7.00 5.25
2.47
>* zxy
It
II
1.82 1.35 2.08 1.55 t
1.20 .90
t
1683 1688
Dark Green Black
II 73V-
6.50 4.90 2,0)
II
1.96 1.45
It
1.14 .85
10 GL0025921
DEALER PRICE LIST NO. 136 cm! SUGGESTED RETAIL PRICE LIST
Etfietivi Nov. 16,1953
Prices shown in 8tack are NET Denier Prices Prices shown in Red nre suggested retail prices ALL ITEMS IN THIS LIST ARE NET
NO. ITEM
5 GALS.
GALLON
QUART
CASEIN ONE COAT INTERIOR PAINT 5400 White 5402 Poppy Peach
Flaa Yellow 5404 Mint Green 5405 Lagoon Blue 5407 Oil White 5408 Wild Honey 5409 Cream 5410 Parchment 5417 Desert Rose _ 5418 Glade Green 5420 Black _ 5421 Isle Blue 5422 Mission Gray --5423 Lotus Pink
TO
2.20 3.30
II
M
II II >6 II
M M
II
*
1>
If
.72 1.10
II
II II
It
>
II II II
12
II II II II
I*
\A
r
*
^ CENTURY ENAMEL - VARNISH STAIN ASSORTMENT -
CENTURY QUICK DRYING ENAMEL
Pet Do*. H. P.
5816 Congo Iv.tty 5817 Thistle Gray 5818 Delphinium Blue 5819 Dusty Pink 5821 Jonquil Yellow 5852 Chinese Red 5835 Jade Green 5840 White 5B4J Black 5845 Pea Green
3.12 3.12
3.12 3.12 3.12 3.12 3.12 3.12 3.12 3.12
CENTURY QUICK DRYING VARNISH STAIN
5850 Light Oak 5851 Dark Oak 5852 Walnut 5853 Mahogany 5855 Cleat 5857 Golden Oak
'
3.12 3.12 3.12 3.12 3.12 3.12
Sold in full case Iocs only -- 12 H. P. to Case -- 12 Q. P. to case Half Pine Assortment -- 100 Half Pines - 126.00 per Assortment Quarter Pint Assortment -- 200 Quarter Pints -- $26.00 per Assortment.
PINT
t/2 PINT
Ml SC.
Per Do*. Q.P.
1.56 1.56 1.56 1.56 1.S6 1.56 1.56 146 1.56 1.56
Suggested Resale .40. per H. P. .20 per Q. P.
1.56 1.56 1.56 1.56 1.56 1.56
GLD025922
DEALER PRICE LIST NO. 154 and SUGGESTED RETAIL PRICE LIST
Effective Nov. 16, 1953
Prices shown in Blsclc we NET Denier Prices Prices shown in Red sre suggested reuul prices
NO. 280
RUSTICIDE
ITEM
5 GALS. (NET)
GALLON 2.70 4.05*k
QUART .90 1 1.35
PINT
.60 .90
1/2 PINT
.36 .55
mis c . .24 .35
1415 AVENEL HOUSE PAINT While
7.75 11.65
2200
VELVETEX Rubber Emulsion INTERIOR PAINT
White
2201 Light Ivoty
2202 Pesch Bloom
2203 Sunny Yellow
2204 Msy Green
2205 Powdet Blue
2207 Coral
2208 i2309
12212
2214
Golden Buff Dusty Rose Palm Green Turquoise
2215 Delft Blue
2216 Warm Grsy
v 2330 Marine Blue
tv. 2337 s 2331
Autumn Brown Harvest Yellow
2332 Deep Maroon
2333 Fiesta Red
2334 Deep Greco
2335 Pine Green
2336 2320
C*scade Blue
VELVETEX PIGMENTED PRIMER>SEALER
13.50 22.50
1.60 2.40
3.45 5.40
99 > If II II II II II II II 3.50 5.60 II 5.40 6.65 l| n 3.65 6.15
*1 2.75 4.60
.55 .65
1.02 .1.65
II
69
II
19
99
>9
99
99
99
99 1.02 1.70 >9 1.47 2.45
99
99
1.12 1.85
ft
99
.77 1.45
//
7t V<f
q
\y
.33 S5 99 .45 .80
99 99
.35 .60
99 99
GLD025923
_' HORSE SHOE BRAND PRODUCTS FOLLOW IN CLOSEST PRACTICAL NUMERICAL ORDER. FOR MOPACO PRODUCTS, SEE PAGE S0-1I
Dealer liar price* io BLACK. Suggested retail price* la RED.
NO. ITEM
( 1816 Quick Drying Enamel -- Congo Ivory
1817
Thistle Gray
5 GALS.
GAw. AT w
*.7S PI
^QUART
1.90 l.gg
PI
PINT
1.12 -H II
1/2 PINT
.72 .
MISC.
I 1818
Delphinium Blue
1819
Dusty Pink
1821
Jonquil Yellow
1832
Chinese Red
1835 L'
1840
Jade Green White #tSX3
1843
Black
1845
Pea Green
) 1844
Undercoater
1850 QD Varnish Slain -- Light Oak
1851
Dark Oak
>8 IP PI
f > PP IP
PP PP PP
LIf IP t II PP PP
II X>A tt M PP
PI 1
> P
5.40
4.05. 5.20
2.90 IP
113
1.68
1.25 1.62
1.20 1*
*9
1.00 ./}
.9 .75
09
PI p
" i,';,
* P ip PI II
*u .so >i
1852
Walnut
IP PI II ip
1 1853
Mahogany
II t P II pi
1857 V
Golden Oak
[ I860 Flat Finish - White
^ q.
0 1 1861
. Roman Ivory
21.54 16.15
IP
4.40 3.30
PP
1.44 1.10
PP
II
pi
l 1863
Berkshire Blue
IP
\ 1864
Dawn Pink
P PI
} 1865
Daffodil Yellow
PP IP
> 1866
Sprout Green
a
PI
E 1867
Mandarin Rose
/
* n
* 1868
Cascade Green
)
PP ii
j 1870 ^ J880
Parisian Gray Light Blue
*
PP it P it
l 1881
Light Green
PP tt.
1883
Rose Beige
PP ti
1884
Palm Green
PI ii
11
GLD025924