Document 9LyxZaR96wV0QMBq1obzOOgx3

/ // '/ > ROOFING & SIDING PRODUCTS -V'?. .V^V'V . ' >' ' -> ' PLAINTIFF'S EXHIBIT .... 1. v;S :i UNITED STATES GYPSUM CO. June 12, 1964 REVISED ACP.-1T2/ACR-173 CHINA-GLAZE or GLATEX SIDING SAMPLE DISPLAY CASE We've added another member to the family.... 'JSC-----6323 ACR-172/ACR-173 "D" Yes, now this popular siding sample is available with cor ners . Many of you have applicator salesmen who de sire a siding sample with corners... others prefer a different type.... we have that, tool UJ G3 o i-- Vi nj Q O-j] / -2- With the new corner innovation, the ACE-172/173 is probably the most versatile sample case on the market today. It should be your trump in meeting your siding customer's every demand. And... it's a fitting showcase for the Aristocrat of Modern Exteriors. HOW TO ORDEE (In the past you have been able to requisition separate replacement parts for existing sample case. Single swatches, the new nine-slot left-hand panel, etc. This still holds true, with one exception. To accommodate the new "D" style, with corners, the case itself is made approximately two inches deeper. So naturally, you cannot put a "comer part" into an old case, you must order a com plete display sample case to get the corner unit. However, for the sake of economy, do order replacement parts as before for both old and the new "D" style as required. You will make our supply of these attractive units go further to serve everyone.) Order from East Chicago -- use separate advertising requisition. 1. Show form number: ACR-172 -- CHINA GLAZE ACR-173 " GLATEX 2. Add CODE NUMBER to above form number as separate replace ment part is needed. 3. State style number of case: A, B, C or D. 4. In descriptive column, always specify color or colors, and specify name and number of product where necessary as per code below. -3- C0D2 NUMBER L?-9 lf-6 Q A-RP B-RP C-RP D-RP One nine-slot left-hand panel only for type (A) or (C) cases with #444 (CHINA GLAZE) or #400 (GLATEX). Color swatches show complete line. One six slot left-hand panel only. One shingle color swatch (3-l/8" x 3~7/8") for the nineslot left-hand panel. Specify color. One shingle color swatch (3-1/8" x 5_l/2") for the sixslot left-hand panel. Specify color. Siding shingles only (two pieces with cardboard backer) for RIGHT PANEL OF CARRYING CASE STYLE A (as described below). Specify number and color of product. Siding shingles only (three pieces with cardboard backer) for RIGHT PANEL OF CARRYING CASE STYLE B (as described below). Specify number and color of product. Siding shingles only (2 pieces) for RIGHT PANEL OF CARRYING CASE STYLE C (as described below). Specify number and color of product. Siding shingles and corners for RIGHT PANEL OF CARRYING CASE STYLE D (as described below). Specify number and color of product. When complete new sample cases are ordered, the following standard color arrange ments will be supplied unless otherwise specified: Style Right Side Left Side A White, regular 11" exposure, Color swatches of all lapped as applied showing 9 colors. shadow line. B White, contempora, narrow ex Swatches of remaining posure lapped as applied. colors, some repeated if necessary to fill 6 spaces. C 2 large swatches, all edges Swatches of remaining concealed. Top, White; colors in specified Bottom, Meadow Green. product number, some re , peated if necessary to ! fill all spaces. BB017 P307 Style D -4- Right Side Specify product and color, lapped as applied with Kokomo Corners and exposed lower edges. (Also available with metal channel on lower edges, if required, in White only). Left Side Swatches of remaining colors in specified product number, repeated if necessary to fill Bpaces. D. W. Jacobsen, Commodity Advertising Manager This letter sent to all Regional, Division, District and Ass't District Managers, Sales Promotion Managers, Architect Service Representatives, all General Line and Siding Specialty Salesmen in the U.S.A., except in the following districts: Albany, Boston, Buffalo, Providence, Long Island, Manhattan, Hudson Valley, Connecticut, New Jersey, Baltimore, Philadelphia, Washington, Chicago, Los Angeles #9 & Los Angeles #52j copies to Messrs. Watt, Duffy, Busch, Futterer, Stainback, Chandler, Fisher, Cady, Gimlin, Day, D. Wilson, Aalholm, E.L. Petersen, Vehavn, Gerkin, Stolz, Bledsoe, Keessen (10), Norman, O'Brien, Splittorff, Underwood, nane, J.J. McLaughlin, Jarvis, O'Donnell, Bopp, Wayman, T. Richards, McClayton, Depart ment #122 (10), Dept. #147-4 (20), Dept. #159 (24). 'j u nno 17