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How's Your Pipeline? A treasure chest won NAPA AUTO PARTS/St. Joe Auto Parts $50. Get the details on this innovative promotion as well as why carefully merchandising re lated items can lead to bigger and better sales. Creative Selling also tells you how to overcome some mechanical problems with ele ments of the Pipeline Graphics. Page 12 Strength in Numbers i Advertising is an important and necessary business tool. And, as a way to get the most for their advertising dollars, more and more NAPA AUTO PARTS store owners/managers are turn ing to local ad councils. Read why two NAPA Jobbers think local ad councils are a great benefit to their business. In Jobber In sights. Page 10 Staying Number One Two new suppliers join the ranks of NAPA manufacturers; NAPA Lifting Equipment and NAPA Chassis Parts expand their product lines; and, two new fuel injection system products are introduced. These are just some of the items that will keep you "One Step Ahead." Page 8 Paint System Covers the industry A two-part paint system, using a basecoat and clearcoat, has become the predominant method of applying finishes on U.S. made cars. In addition, industry ex perts say that cars of the 1990's will be smaller but cost more and a number of advances have been made on engines. Turn to Indus try Trends for this and more. Page 16 Awards, Celebrations, Winners The 1987 VICA Automotive Skill Awards, which NAPA spon sors, were recently announced. And one NAPA AUTO PARTS store owner celebrates 35 years in business and another comes away the winner of a 1987 Chevrolet S-10 truck from NAPA Balkamp. In Dateline. Page 18 111 Best NAPA recently named Exide (formerly NAPA Batteries/ General) as its sole supplier of batteries. In Viewpoint, NAPA President Robert E. McKenna explains how this move will put your battery sales out in front -- with both your traditional and retail customers. Page 6 Advertisers Mac's..............................Page 2 NAPA Filters................. Page 5 Parts Craft..................... Page 7 NAPA Engine Bearings . Page 9 NAPA OUTLOOK Vol. 20 No. 7 October, 1987 Kathy Randall Editor & Communications Manager Tim Kelley Assistant Editor & Communications Coordinator Published periodically in the in terest of NAPA AUTO PARTS stores, Distribution Centers and Manufacturers across the nation. When notifying us of a change of address, please mention NAPA OUTLOOK and give us the old address and zip code. Litho in U.S.A. NAPA HEADQUARTERS 2999 Circle 75 Parkway Atlanta, Georgia 30339 1987 National Automotive Parts Association No part of this publication may be reprinted without the expressed permis sion of the National Automotive Parts Association. MEG ........................... Page 13 ChampionSpark Plug .Page 15 Echlin...........................Page 17 Peterson Mfg...............Page 19 United.........................Page 20 3