Document 91z5RgyQ1GB3LeRRVp2LKp6YL

[According to on importioi, country-wido wrvoy] Jot this fact down on one of the little tablets of your memory... Store it away against the day when repaint time rolls'round... Memorize it as a worthwhile fact that will save you money and disappointments... Eight Painters in Every Ten Use Dutch Boy * -r The craftsman who paints your house, like the artist who plies his color upon canvas, knows PAINT...first, last and ail the time. He knows that paint must do the dual job of beautifying and protecting. He knows that paint must not crack or scale because this means burning and scraping at repaint time. And he knows that Dutch Boy made into a custom-made paint mixed for your particular job measures up to every painting requirement * * Next time your painter writes "Dutch Boy White Lead" into his specifications, re member that: "No One Knows Paint Like a Painter" * + Write for free booklet... "The House We Live In"... which gives hefpful suggestions on the decoration and protection of the heme. Please address the branch nearest your home. NATIONAL LEAD COMPANY New York, til Broadway--Buffalo, ltd Oak Stmt--Chicago. 900 Wt tBlh Slrwt -- Cincinnati, 659 Franman Avanua -- Cleveland, 8so West Superior Avanua--St. Louis, 73a Chestnut Street -- Son Francisco, 335 Montgomery Street- Boston, National-Boston Lead Co., 80a Albany Street--Pittsburgh, Notional lead & Oil Co. of Pa., 316 fourth Avenue -- Philadelphia, John T. Lewis & Bros. Co.. Widener Building, If 3Vi % ! 5 i 3J-*' _------- . . --fr'^'r-^T.^irr CAnd 8 painter?, mewyllO riseTDutch "B .`Xead--use,it IwSuse'ItjretaiM^^eSarjr aqngcr--| i^hcanse it gjva'eprotpCTTecpatMgtfiatcfoesri'ccrack-g i\ ^r*scale andr cherrf9re^savesjthe^?pMe 'of fc ' ' iand scraoinir wiien renamt time rolls 'round---I : widt "your individual taste ^ /.-Remember;whenyour paintiMwiitei "Dutch Boy White Lea<f' into his jssrinmtm^e'^^iimnamg^jyoq. & A/^r //v A re/?-s Write for "The Hoorn We LiveJn'V a freebookletJ giving many helpful sdggesrions'lsn the deraraaocr^r tSP'Oy- "5 -OmW. (20 Vm A......... Sc Loam, 722 Om Som-Sm Pwriiw, 2SS SHtmra'imt--l BLoamaada,toKmgmmCM.mhPflca,i-d31Qfcf~w<0d0iA'AIm--bt S--t.--.P-t-l-i--l-i-l|-i-M--i--.~fa,T; - ~^ Uwm c l.Ci. VidMlddfae. . ' r7 "1 ! ' tu i \i' r, p-1- !N. 3 400022 IOPAINt. iL-UsUE ER.Y use DUTC_ i iiVl ^thought lb painting ` ^tj. givemoce S^afnt'.Tv ITE _. ___in^SwSng'Aiora^r ^<^~thUjnokyrofpMnt^ra>pqn>r, |bb3a . . No'oneknbws paint 6k* a painter. L: r'.r jr . ` "-_l " - rf~ .~ *1' .4^?^ soWhwi your painter recommends ' Dutch Boy.i.an3 eightout of ton painters .usethbpurewhito lead...he is thinking of the finished,job . a bolter finished -" Job that will retain As original beauty ^ " longer.. . that will give yetfexacfiy the \ finis and shades you like...that will pro- n vide a protective coating that will neither " crack nor scale and that won't demand in expensive scrapingVnd^buriiing- later. ^ 'Beside* Dutch Boy"pef7nits yourpainfer ~'~tb give you a custom-made paint, mixed ^ i to suit the particuiar condifions of the job. [Consider this fact again...Ab signifi- LEAD* ______w3?ainter. Ips^rjllijs'liows y/sTjfeteln.^^"^ ee'SooideT'gtvtng'many helpful suggest ~^3upwibr'Ayeii! ~ StT. Lenta, 'jm .. ______ -rV?Nartowoit-fatiwii^iwii tii 'I^AIbiw3ln3r^j yyiWIibeg^'-tefaMl.jel * OB Co.te, iii, 3 *jp; hrili't)lwifii^-':^MIidiiplili, jhla' t. Ufc c, j--- --. rf- -- s-.at.4ma-. --. <J ftr t Ira*. Co^Widarar teiUna. mA.-- -ct ^.-*-.7. -S-.L. 400023 r>. It ' / '.tjr.f The wide, wide world is the painter's studio--your home is his canvas. His work hangs not in the obscurity of the gallery to gratify a few. It stands upright in the light of day, performing the combined job of beau* tifying, of protecting, of prolonging the life of one of your cherished possessions--your home + And to Dutch Boy White Lead falls the honor of selection by 8 out of every 10 of such men... because Dutch Boy retains its beauty a long time, because it makes possible just.the shades and tints you want--because it won't crack or scale and so demand burning and scraping when repaint time rolls 'round + * And just one reason more ... with Dutch Boy your painter mixes the paint to ordet to suit your particular job + + Write for fi'ee booklet --"The House We Live In"--which gives suggestions on the dec oration and protection of the home. Address our nearest branch. NATIONAL LEAD COMPANY New York, 111 Broadway--Buffalo, 116 Oak Shoot--Chicago, 900 Wost 18th Shoot--Cincinnati, 659 froomon Avenue Qiviioiri,820West Superior Avenue--St, louts, 722 Chestnut Street Son Francisce, 2240 24th Street -- Boston, NarionahBoston Lead Co., 800 Albany Street -- Pittsburgh, Notional leod 6 Oil Co. of Po.. 316 Fourth Avenue -- Philadelphia, John T. lewis & Bios, Co., Wtdener Bldg, ;^3?1 Is&Zi-- VA-s** --i*s--**. PA I NTERS IUNSE DEUVTCEH RBOYY [According to an impartial, country-wide survey} Back of the beauty of hundreds of homes right in your community -- back of the paint protection that shields the dollars and cents in vestment in them -- is Dutch Boy White Lead + For eight painters in every ten use Dutch Boy. Use it because they know it couples beauty with protection for a longer period of time--because it makes pos sible a wide variety of attractive tints and colors --- because Dutch Boy never gives a home owner cause to complain about scaling and cracking and, for the same reason, it does not demand burning and scraping at repaint time + * And, finally, eight pointers in every ten use Dutch Boy because in every sense of the word it gives a custommade paint mixed to order for your particular job + + Write for free booklet .. ."The House We Live In"... which contains helpful suggestions on the decoration and protection of both the interior and exterior of the home. Please address the branch nearest you. liS- m NATIONAL LEAD COMPANY N*w York, 111 Sroach-ay -- Buffalo, 116 Ook StTMt -- Chicago, 900 Wot 18th Strew -- Cincinnati, 639 Freeman Annw --Clevelond, 830 wi Superior Avanua -- St. Louis, 722 Chestnut Straot -- San Francisco, 2240 24th Straw -- Boston, Nationoi - Boston load Co., 800 Albany Straw Pittsburgh, National Load 6 Oil Co. of Pa., 316 Fourth Avenue-- Philadelphia, John T. Lewis 6 Bros. Co., Widener Building. -\ 400025 Bargain Counter Paints Are No Bargains T^AESTERS-who know paint best--know that years, JL not dollars, determine what a paint job costs. ^ What does it profit you, for example, to get a job done with "cheap" paint -- "bargain counter" paint-for $250 that lasts perhaps two years at $125 a year, when a Dutch Boy job costs, say, $270 and lasts at least four years at $67-50 a year Z What does it profit you to pay $20 less in the beginning but $230 more in the end! Figure it out! "Cheap" paint at $125 a year for four years costs $500. Dutch Boy for the same period costs $270* Moreover, the "bargain counter" paint may double your costs at next repaint time by crack ing and scaling, which means expensive burning and scraping. On the other hand, a Dutch Boy job will wear down smoothly by gradual chalking, leaving a perfect surface for repainting. No wonder, 8 painters in every 10, with a due regard for paint life as-well as paint cost, use Dutch Boy White-Lead. USE DUTCH (AcnriNnuia, ...AND NO ONE KNOWS % BOV an pt* * Oil 722 Co- * 40026 1M - ***-. * *-. * "Cheap . Faint Costs Less ONLY in the Beginning! Sr :;'r ,,'Y7'OU can't figure paint cost by the dollar alone,** said " ? A the painter to the house-owner decisively. "You've got ~| to take years into account too. ,> "As simple as two and two. I could apply a 'cheap* -i paint for say $250. That figure may sound low when you Z. think only in dollars but it's high when you thinkinyears 5 as well. Why even if the 'cheap* paint lasts two years " * your cost is $125 a year. ' "Now consider a Dutch Boy White-Lead paint job at say $270 and let's assume that it will stand up for four 4 years. That's $67.50 a year. 1 have known it to last five | and even six. But four will establish my point. On a four-1 year basis Dutch Boy would save $230 ($57.50 a year)... p and provide an extra saving of $125 for every year Z!~ beyond four." > And that isn't all either. Painters everywhere will tell r you that "cheap" paint may double your cost at next - repaint time by cracking and scaling which means'expenil sive burning and scraping- A Dutch Boy job has the adjr' vantage of wearing down smoothly, by gradual chalking, r leaving a perfect surface for repainting. 8 painters inevery 10 useDutchBoyWhite-Lead because Dutch Boy meets every requirement of a good paint job. 10^PAINTERS IN eVeAY use DUTCH BOY (Acsonttag co i .AND NO ONE KNOWS PAINT LIKE A PAINTER is XTriio for frtt h--kUt.. - "T&* Homo Wo Lirr.Im . . which girt holpfmi mggtUtont om t&o d*c*r*tiim mmd pro* Uctiomoftbohomo, Pitmto sddrtss thonoomi hrmmch rtfur* 400027 NATIONAL LEAD COMPANY-- mNc~ York, Bro~iwT -- BuSilo. 116 Otk Stmt -- Chlcaca. 900 Woe IBth Stmt --OaclaauJ. 6S9 fnua Aveau. -- Cleveland. 820 Watt Superior Av.nu. --S. Leuia. 722 Chutaut Stmt -- Sea Fnnciaco. 2240 24th Sum -- Boataa. National. Boetan Lad Co., ago Albeap Street -- PltufaursK, National Lud &. Oil O*. of P*. 216 Fourth Avaaua-- Philadalphia, John T. Lama & Btoa. Co^NVidanaa Boddlnp. IN EVERY H BOV (AoMvtfhmteas (fBfil. mmmmymiAm --oy) Paint Arithmetic Argues Against "Cheap" Paint f I tHE amount yon payforpaint or for J. a point job doesn't determine how mm* It coats. Yean f wear are the mining &CtOVW * If yon sue a "cheap" paint on your house...pay $2SO Car the job, and get as mneh as two years' service out of it, you do get "cheap" paint bat yon don't get a cheap paint job...not when yon pay Car it at the rate of $125 a year! Ifa Dnteh Boypaint job,on the other hand, at say $270, stands np only fonr yean...and moat painter* claim it is good for at least five or six. .. your paint coat Is only $67-50 a year. Andmark these important facts, toot First, for every extra year that Dutch Boy lasts... that la every year beyond ftw... yon save an additional $125. Second, the "cheap" paint may double yonrcost at next repaint time by crack* ing and sealing; which means expect* sire horning and scraping. A Dnteh Boy job has the advantage of wearing down smoothly by gradual chalking, leaving aperfectsurface forrepainting. After all, the answer to the painting problem is found in this simple state ment, of (act--"8 painters in every 10 use Dutch Boy White-Lead." TrO jmr fret >wUs...*W Bmmm W, UmteT NATIONAL LEAD COMPANTNso-Ysriu Ut Br..tn.| -- Safely lie Oak 3iru---Chins. 900 lusM-ttUshMI U3m2S4r0` 24tfc 1 WEQ 9SmlfcM-f Itoast--1 RmfcatfS.Martaaal LaaW a OU Cs.Wh.lM feattk Awmmm - PSH.d.lpMs. Jaha T. Lswla ttnsCs,~ " " PAINT LIKE A R -400028 / PAINTERS i r i- IN EVERY ila; 11 ` h; il: P: 1t i^ I IT* i USE DUTCH BOV WHITE LEAD (Aaaadiaf tm m iapanbU* wuy wiia wmy) Let ns repeat tixat...8 painters in every 10 nse Dutch Boy White-Lead. It means something to the man who is interested in a paint job. It means that painters generally do not want to use a "cheap" paint... because it can't stand up, can't produce an economical paint job. Consider the question on a common-sense basis of facts and figures. If ''cheap" paint applied to a job costs $250 and happens to last two years, the yearly paint cost is $125. If a Dutch Boy paint job costs $270 and lasts four years (most painters say it is good for five and six), the yearly paint cost is only $67.50 ... a saving for four years of $230...a saving of $125 for every year beyond four. Besides, Dutch Boy White-Lead has the advantage of wearing down smoothly by gradual chalking, leaving a perfect surface for repainting. It does not crack or scale and will not add to your cost at next repaint, time by demanding expensive burning and scraping. No wonder "8 painters in every 10 use Dutch Boy." Write for free booklet -- "The House We Live In"-- which gives helpful suggestions on tbe decoration and protection of the home. Address the branch office nearest you. NATIONAL LEAD COMPANY Kr.TaL.in Bi.n-'T L16 0k glr.rt--Cllllg..900lth 3-- ChdmH. r-----------Avmmmm Clsy , 820W. rir --Sc ImU>722(liiiMi!ltiiH-8aa Fftnti, 2240 24lh 3tf--t--Bit--NH--lBestsa Usd U.,8QOAlhMy8tfit-Plii4if$ii. Miiiswl Usd A Oil Ci Pc, 216 f--iAAftn PlijsiitlpMc JttoT, Unis 4 Bwc Cc, VUiif BaiUlaf. 400029 ... AND NO ONE KNOWS PAINT LIKE A PAINTER