Document 91YVaeBB9bkvXy8rQg8qEBLdp

0007-SWP-041916 N23049 MORE HOMES ARE PAINTED WITH SWP SWP is Sherwin-Williams Paint for House Exteriors. It*s the outin - front favorite for all homes, of all sizes* in all parts of the country* SWP is noted for its workability, coverage, economy, durability and beauty. Every improvement known to puint seicitcc The TWO STEPS to a BEAUTIFUL HOUSE PAINT JOB It is Sherwin-Williams recommendation that painters follow these two steps in order to get fine house paint jobs with a finish that will have greater durability and give low-cost paint protection FIRST STEP "Uniforming" the surface with SWP Cn- dercoatcr No. 450 in one single foundation coat or exceptional hiding and scaling power which, will help to smoothen the surface uniformly. SECOND STEP Protecting the surface with SWP House Paint in a single wcuther-rcsisLing coat possessing unusual attractiveness and lasting beauty. (CN'ole: It is recommended that new houses be given three coats for best results.) Wooden houses weather unevenly. The condi tion of the surfaces for repainting depends upon whether that part or Lhe building is exposed to sun and rain or is protected in some way -- as under the porch roof, cornices, etc. This is par ticularly true when houses go too long without painting. And it is usually more difficult to repaint a house where cheap paint has been used. .Experienced painters always endeavor to "uniform" these unequal surfaces by adjusting their priming coat in various ways. But paints of limited adaptability handicap them so that paint failures have resulted in many cases which are difficult to repaint properly. The FOUNDATION COAT SWP Undercoater No. 450 comes prepared, ready to use on most %vood surfaces WITHOUT SPECIAL THINNING for varying degrees of porosity or non-porosily--with the exception of certain cases where the addition of a small amount of raw linseed oil is desirable, according to label directions. BEFORE AFTER j, ".'-FH The paint is of tin- hi with the same pigmi lions being elnmgrd t with strong adhesim These pigments are dual-purpose vehicle of refined mid proees: possible to (luptiente With this dejn-ndnblt coaler, pain I it s ran houses to ii111 iiei i% ei and cleaning iln- surl SWP The reason it Hashes is unbelievably smo< ing (except in distr conditions) does not t it, SWP can be was! cumulates. This exi SWP by the way we of paint pigments--; linseed oil we make < 0007-SWP-041917 ARE PAINTED WITH SWP THAN ANY OTHER BRAI rwin-Williams Paint for House Exteriors. It's the outtvorite for all homes, or all sizes, in all parts of the iWP is noted for its workability* coverage, economy, nd beauty. Every Improvement known to paint science is mixed into every can of SWP to give votion that you find in SWP, Tluit's the n many people ask--"Why arc more home with any other brand of paint?9" STEPS fo a JSE PAINT JOB s recommendation that .wo steps in order to get Lli a finish that will have nd give low-cost paint ' the surface with SWP Unsingle founduLion coal of scaling power which will fnce uniformly. he surface with SWjP House r-rosisting coat possessing nd lasting beauty. (Note: new houses be given three ;r unevenly. The coudirepainting depends upon e building is exposed to ccted in some way--as amices, etc. This is par tuses go too long without isually more difTicult to neap paint has been used. s always endeavor to ial surfaces by adjusting rrious ways. But paints handicap them so that lied in many cases which Jroperly. ATION COAT 50 comes prepared, ready surfaces WITHOUT 1 for varying degrees of v -- with the exception of ic addition of a small )il is desirable, according The paint is of the highest quality and is made with the same pigments a9 SWP, the propor tions being changed to produce an undercoater with strong adhesion and great hiding power. These pigments are blended and ground in a dual-purpose vehicle employing a combination or refined and processed linseed oils in a way not possible to duplicate by hand-mixing. With this dependable factory-made SWP Under coater, painters can now restore old, weathered houses to attractiveness simply by wirebrushing and cleaning the surface before priming. SWP IS WASHABLE The reason it washes so satisfactorily is that it is unbelievably smooth. And, because weather ing (except in districts having excessive fume conditions) does not discolor the paint or roughen it, SWP can lie washed when excessive dirt ac cumulates. This extra smoothness is put into SWP by the way we blend our 3 distinct kinds of paint pigments--grinding them in the refined linseed oil we make expressly For SWP. In making bonate used and we for pigment for add litaniur ually and o\ Its ability smooth con alike is a til person uocu paint or coi SWP RE When paint entirely to 1 over. The a the air in al paint is pu painted will making SW lead wi th ^ also with l pigment ki great resist and titanic fumes. Yoi with SWP. are fortifiec Note: In d excessive, i 436 instead With their quali ties, Lime. Thoi with savin; your home complete p and repair costs. 0007-SWP-041918 OTHER BRAND OF HOUSE PAINT ran of SWP to give you the beauty and protec1 SWP- That's the answer to the question so `Why are more homes painted with SWP than nd of paint ?" In making SWP, we take the white lead car bonate used in hand mixing "Icad-and-oil-paint" and we fortify it with S-W OZLO lead - zinc pigment for a tighter, smoother finish. Then we add titanium so that SWP weathers very grad ually and evenly without becoming rough. Its ability to produce such a solid-covering, smooth coating over new and weathered houses alike is a most convincing performance to any person accustomed to using cither hand-mixed paint or conventional house paints. SWP RESISTS ATMOSPHERIC DISCOLORATION When painted houses turn gray, dirt isn't always entirely to blame. Some houses turn gray -- all over. The answer is "sulphur fumes" present in the air in all neighborhoods, to which white lead paint is particularly susceptible. But houses do painted with SWP stay white--all over, for in >r- making SWP House Paint wc fortify our white lead with S-W OZLO lead-zinc pigment, and er. also with titanium, the strongest-hiding white a pigment known to paint science. OZLO has on great resistance to "atmospheric discoloration" lot and titanium is not discolored at all by such fumes. You are safer when you paint your house with SWP, because its beauty and durability or- are fortified by fume-resisting pigments. *ect Note: In districts where fume conditions are ng excessive, use SWP Fume-Resisting White No. 436 instead of regular SWP. it SWP IS ECONOMICAL er- With their good coverage and easy-working me qualities, these SWP teammates save on labor len time. Then, year after year your satisfaction ;>c- with savings increases, as you see SWP keeping ito your home more attractive, in addition to the ids complete protection to Lire surfaces against decay led and repair bills, thus lowering your maintenance a*> .--**&_***._ ...nx, . c cry Dc ACTCD 0007-SWP-041919