Document 91RrnV5gXz6rN1Ep16GkBDb5q

Publications American Artisan Published by KEENEY PUBLISHING COMPANY 6 North Michigan Avenue, Chicago, III. American ARTISAN, now in its 64th year of publication,-covers the field of warm air heat ing, residential air con ditioning, and sheet metal contracting. A special section of- each issue has been devoted to air conditioning since 1932, when it first became apparent that air conditioning for homes was to be along the lines of the central, forced warm air heat ing system. Its readers are warm air heating and sheet metal contractors, dealers, jobbers and manufacturers, and also architects, engi neers, and public utility companies who take it for its thorough coverage of air conditioning for the home field. To answer the industry's need for a dependable guide to equipment pur chases, it publishes in each January issue a complete and up-to-the-minute directory of warm air heating,- air con ditioning and sheet metal . products and equipment. This directory lists all products used in the field, their trade names, and the full names and addresses of all manufacturers. It is used by readers as a buying reference throughout the year. Almost from the day interest in resi dential air conditioning began to develop, the advantages of the warm air type of heating system, with its duct distribution of air, were plain to see. It was adapted to all air- conditioning factors, either through a self-contained central unit or through a central furnace to which could be added step-by-step or as a whole, fan, washer, humidifier, filters, controls, cooling, and automatic firing. Today, as a result of this ready adapta bility as well as economy, tens of thousands of homes have winter air conditioning-- supplied through forced warm air heating with air cleaning and hu midification. Cooling apparatus can be at tached to these sys tems readily whenever complete, year-'round air conditioning is de sired. This trend in resi dential air conditioning has placed a premium on air handling know ledge, and has brought to the fore the one man experienced in *'treat ing" air at a central place and getting it properly distributed-- the warm air heating and sheet metal con tractor. The warm air heating industry has, furthermore, undertaken and made notable progress toward the solution of the many new engineering problems involved. All this has helped to put warm air heating in the center of residential air conditioning. In aiding to develop this trend and assist in the solution of new problems, AMERICAN ARTISAN has provided a service to its field which has made it the recognized authority on residential air conditioning practice. To manufacturers whose products are used in residential air conditioning, AMERICAN ARTISAN offers full cover age of the leading buying factors. Such manufacturers are invited to write for complete information about this expanding market. AMERICAN ARTISAN' is published monthly. It is a member of the Audit Bureau of Circulations and Associated Business Papers. Subscription rates--$2.00 per year, $3.00 for two years in U. S., Canada, Mexico, Central and. South America., Foreign $4.00 per year. Advertising rates furnished upon request. 1128 Publications Heating, Piping and Air Conditioning Published by KEENEY PUBLISHING COMPANY 6 North Michigan Avenue, Chicago, 111. eating, Piping Hand Air Con ditioning is the pub lication which carries in each issue the official Journal of the American Society of Heating and Venti lating Engineers in addition to its own regular editorial sec tion. Its field is that of industry and large buildings. Editorially, it gives specialized at tention to the design, installation, operation, and maintenance of heating, piping, and air conditioning sys tems in such plants and buddings. In addition, there is published in each January issue a complete Directory of Commercial and Industrial Heating, Piping and Air Conditioning Equipment, which lists all products used in the field, their trade names, and the full names and addresses of all manufacturers. This directory has been established as the industry's buying and specifying guide, and is consulted 'by readers throughout the year, whenever equipment purchases are up for consideration. H. P. & A. C. is read by consulting engineers and architects . . . contractors . . . and engineers in charge of heating, piping, and air conditioning in industrial plants, large commercial and public buildings, federal, state, and city govern ments, school boards and public utilities. Among its subscribers are numbered all members of theA.S.H.V.E., who represent about 30 per cent of its total circulation. Such a coverage means, for the adver tiser, consideration at all points in the selling of a heating, piping, or air con ditioning product . . . consideration in the selection of a product during the pre paration of plans and.specifications; con sideration in the actual purchase of a product for installation; consideration in the year 'round buying of a product for oper ating and maintenance requirements. It has been evident for some time that the air conditioning field is made up of two dis tinct markets: (1) In dustrial and Commer cial; (2) Residential. These two markets are different in equip ment used; different in engineering prob lems involved, dif ferent in engineering, distributing, and con suming personnel . . require, therefore, dif ferent selling jobs. To sell the indus trial and large building field for air conditioning, the manufacturer must win acceptance from the engineers who design, specify, install, operate, and. select the system to meet the particular requirements of the plant or building. The system may be central, unit, or "split," but it is these engineers who are the in fluencing or purchasing factors. It is to such groups that Heating, Piping and Air Conditioning editorially caters--exclusively in the industrial and large building field. Without waste, the manufacturer of air conditioning products and accessory equipment, such as motors, drives, controls, etc., can reach through its pages those from whom he is seeking the necessary engineering acceptance. Manufacturers interested in this field can obtain complete information by writing to the address given above. Heating, Piping and Air Conditioning is a member of the Audit Bureau pf.Circur lations and Associated Business Papersi Subscription rates--$2.00 per year; $3.00 for two years in U. S., Canada, Mexico, Central and South America. Foreign,. 4-00 per year. Advertising rates furnished upon request 1129