Document 8VoXbE0Gk8YGvBzx8emDryE1o

-12-251 This advertisement will appear in the trade paper listed below on date indicated: American Builder A Building Age--August, 19-42 -- 1 page, B A W-- 7 x 10 inches Pick "war paint for gumption --as well as beauty! WHEN you specify the paint to be used on your building jobs these days, it's more impor tant than ever to pick a paint that gives lasting protection, as well as beauty. At the same time, you naturally want to keep your costs down without sacrificing quality. This is especially important when you're bidding on defense work. Pure white lead paint ideallv sat isfies all these requirements. You see, white lead is made from one of nature's most durable met als -- lead. Like lead itself, it re sists time and wear, and it makes a paint which does not crack and scale. And of course the beauty of whitelead-painted surfaces is a quality that has been prized for centuries. Fortunately, there is today no shortage of white lead. There is enough available for all civilian as well as military needs. And there is no Ate?. change in its uniformly high quality. Cost ? There too, white lead paint fills the bill. For it costs no more to buy than regular quality paint -- despite its longer life and lasting beaurv. It Droves. nnCe avam. rhar `The heer i* IKFOKMATIOH FOB BUIIDEBS-Puie white lead is sold by painc scores in two different forms: (1) as a paste, commonly known as "lead in oil," for use in mixing pure white lead paint to order for lach job; (2) as pure white lead paint in ready-co-use form, in popular-size containers. You are not LEAD INDUSTRIES ASSOCIATION 420 Lexington Avenue, New York, N. Y. paints. In buying exterior paint it is a safe rule to follow: "the higher ibe Itad conttns, ibe belter the paint." A BEAUTY THAT'S 143 YEARS YOUNG -- THANKS TO WHITE LEAD PAINT This stately homestead, Mattern Manor, was built in 1799 in Sangerfield, N. Y. Its beaury is undimmed today --periodically protected by pure white lead paint. OFT THIS FREE GUIDE to betterpaint ing. Send todayfur valuable booth: "w h a t t o e x p e c t f e o m w h it e l e a d p a in t " containing complete information about low-cost quality painting on all types of surfaces. GuOG-NXI-Ouuu i DDD /