Document 8V8V0Jvrw3RjEeg5Gb4LnBnnZ

es , the Dutch Boy is always ready to "put in his oar" Yin favor of the slogan of the Lead Industries Asso ciation. In fact, he has been pulling for this same idea for years. From long experience, he knows at least three good reasons why you, the painting contractor, are "money ahead when you paint with white-lead." 1. Low Cost Per Gallon. 'White-lead in oil gives top-notch paint at a rock bottom price per gallon. 2. Easy Brushing. Every painter recognizes that white-lead paint is by nature an easy spreader. You cover more surface per day-- save lime -- and keep labor cost down. 3. A Business-Builder. Since "way back," white-lead has been famous as the paint that can take it--the paint that does not crack and scale -- the paint that saves money at repaint time. Paint jobs like that bring the property owner back for more -- cause him to recommend you to his friends. Your business goes ahead, when you paint with white-lead. Improved Dutch Boy For years, Dutch Boy has been recognized by experi enced painters as the standard of what a first quality white-lead should be. Today you'll find it's an even better "lead" than in the past--better in three ways: First, you'll notice that it has been gtepped up in whiteness. This means whiter whites and cleaner, sharp er tints. Next you'll feel its improved body--it makes a heavier paint. Finally, you'll be pleased to discover louav s Imtrh Knv Uc ' Don't forget that all the other Dutch Boy strong points are still there -- quick mixing, easy spread, etc. Add these old advantages and new improvements to* gether. And the net of it all is a neto high in paint value. NATIONAL LEAD COMPANY--111 Broadway, New York; 116 Oak St.. Buflalo; 900 West 18th St.. Chicago; 6S9 Freeman Ave.. Cincinnati; 121S West Third St.. Cleve land; 722 Chestnut St., St. Louis; 22A0 2<th St., San Francisco: National-Boston Lead Co., 800 Albany St., Borton; National Lead & Oil Co. of Penna., 1376 River Ave., Pittsburgh ; John T. Lewis & Bros. Co.. Widener Building. Philadelphia. KD-1127.5--*National Painters' Magazine, July, 1940 ^ 0OOO-NU-OO0OI5422 N1662