Document 8RomXpq6R6jYzLGgvy8p1L1mo

Date THE "CARSON" SCRAP BOOK TITLE f Page Date TITLE INDEX Pag 0000-NU-000016186 START A NEW BOOK EACH YEAR / If I \ m. * ^22^-ir' What's VtHirs^?5^', u . -f ... ..Ziue Till J ,V ... Anmnon. it from. National Lead Company .If you're in the market for.these metals, here*e a one-stop "shopping'! service that offers, obvious advantages. '* ^ You're dealing .with a source that can supply, virtually everything In "heavy".white metal al- loys for all purposes . ; , and in practicallyevery form.' e "* *"2^ * You're dealing with a-source fhat ha.1? the manufacturing equipment and proAuction.know how,- the laboratory apparatus and metallurgi cal skill to hit your specifications right on the button. You're, dealiug^with a source that is as truly ^SSlional" in scope as it is `"National" m name, > with offices; plants and warehouses all over the . map. When we ask "What's yours?'' tell us... by -lotting-the nearest office.quote on'your require-' incuts. .. . - Na t io n a l Le a d Co mp a n y . General.Officeaslll Broadway, New York 6^ New York Atlanta * Baltimore' Buffalo Chicago Cincinnati Cleveland- Dallas Detroit Kansas City , > Milwaukee. * New-Orleans Omaha Phila delphia : 'Pittsburgh . St. Louis St. Paul Boston rNaUonal .Lead Co. of Mass.; Pacific Coast; Morris P. Kirk & Son, Inc^, Los An geles, Emeryville (Calif.), Phoenis, Port land, Salt Lake City, Seattle; Canada:-Can-. -ada Metal Co^ Lti, Montreal^. Toronto, "Vancouver, Winnipeg. .- ." ' - / Hus advertisementprepared by MARSCHALKand :KLr43^^^agn^aa MetalMarket;January 14rrDatly * J. m 0000-NIJ-000016187 m Whatever you need in solders and fluxes... 4 . get it front. National Lead Company If your metal joining, sealing or filling operations' call for solder and flux, you're sure to find what you need in National Lead's "open end" line. You can pick from a list of stock items that would fill this page . . . but that's not all. "With unsurpassed research, testing and production fa cilities, we are' set up to solve practically any problem that involves fluxing and soldering. Supplying every form of solder from pigs to powder is standard practice. Furnishing every practical formula of solder from one end of the tin-lead scale to the other, and with other metal additives where needed, is routine. Compounding fluxes for every conceivable pre soldering purpose is all in the day's work. Put your metal joining, sealing and filling prob lems up to ^National." Our chemical and metal lurgical engineers are at your service. Get in touch with nearest office. Na t io n a l Le a d Co mp a n y _'%f General Offices:1 111 Broadway, New York 6, New York- Atlanta Baltimore Buffalo Chicago Cincinnati^, Cleveland Dallas Detroit * Kansas City. Milwaukee New Orleans Omaha Phila- ^ delphia Pittsburgh * St. Louis St. Pant Boston: National Lead Co. of Mass.-; Pacific*; Coast: Morris P. Kirk & Son, Inc., LpS'-V geles, Emeryville {Calif.), Pho< land, Salt1 Lake City, Seattle; ada Metal Co., Ltd., Moi Vancouver, Vihlupeg. This advertisement prepared by MAKSCHALK and PRATT Company, Inc., New York KD4510--American MetalMarket, January 27--Daily Metal Reporter, January 20--Purchasing, April. 1954, 0000-j\XI_000()jff;w Looh into ^United" lead-lined products to keep corrosion __in line_____ ______ . ..get them from__ National Lead Company Under the trade name "United", National Lead Company manufactures lead-lined pipe in two categories.. ."United Tubond" and "United" ex panded. Both combine the corrosion resistance of lead with the strength of steel. "United Tubond" pipe is used where acid han dling is difficult, where the lines are subject to ex ternal abuse, vibration, high internal pressure, ele vated temperature or vacuum. In "Tubond" pipe the bond between lead lining and steel pipe is vir tually inseparable. "United" expanded lead.pipe, generally used for handling acids under "average" conditions, is pro duced by inserting a lead pipe in a steel pipe and expanding the lead lining under heavy pressure. Whether you buy "United Tubond" or expanded, you may be sure you are getting a product with the. grade of lead, thickness of lining, and method of joining calculated to give you your money's in strength and corrosion resistance. Under the "United" brand you can also get other components of a corrosion-resistant acid dling system -- valves, fittings and pumps. So put your corrosion control problem.up to National Lead. Take advantage of our experience in working out chemical process applications of lead equipment. Na t io n a l Le a d Co mp a n y General Offices: 111 Broadway, New York 6, N. Y. * Atlanta Baltimore * Buffalo * Chicago Cincinnati * Cleveland Dallas * Detroit * Kansas City Milwaukee New Orleans Omaha Philadelphia * Pitts burgh St.Louis St. Paul Boston: National Lead Co. of Mass.; Pacific Coast: Morris P. Kirk & Son, Inc., Los Angeles, Emeryville (Calif.), Phoenix,-Portland, Salt Lake City, Seattle; Canada: Canada Metal Col, Ltd., Toronto, Montreal, Vancouver, Winnipeg. This advertisement prepared by MAESCHALK and PRATT Company, Inc., New York KL-4$59--Ameriean-Metal-Market, March.10, April 21, June 30, October 6, December 15- Daily Metal Reporter, April 14, June 23, September 29, December 8-- ' Purchasing, June, 1954 ......." ' ..... I, 4 0000-NLI-000016189 It's a snap ... to prove that Dutch Boy* Basic Silicate White Lead____ has what it takes to make foolproof exterior paints If you want to cut complaints on your exterior paints, use "lead." Specifically, "Dutch Boy" Basic Silicate White Lead "45X"--if you'll take a tip from leading paint mak ers and learn more about "lead" in its most economical form. Their widespread use of "45X" proves that it has what it takes to make foolproof exterior paintjs. And exposure tests at National Lead's Sayville Test Station--where many different pigments have been ex posed for many years -- pin this proof down scientifically. in white House Paints, "Dutch Boy" Basic Silicate White Lead "45X" improves self-cleaning prop erties. In tinted House Paints, it in creases film durability and resis tance to color changes. In Primers, "45X" contributes greater adhesion, plus the water resistance to maintain the paint film's adhesive bond. In Porch and Floor Enamels, it plasticizes the film, increases abra- sion resistance, improves adhesion. For all its adaptability, you use fewer pounds of "45X" than of other white lead types. That's because the reactive portion of each "45X" pigment particle is concentrated at the surface and, thus, proportion ately larger amounts of "lead" are made available. It's a snap to improve exterior paints with "Dutch Boy" Basic Sili cate White Lead "45X." Try it in your formulations. * jl|\ Natioflal Lead Company: New York 6; Atlantai;; Buffalo S; Chicago 80; Cincinnati 3; Cleveland 13: Dallas 2;- "Philadelphia 25; Pittsburgh 12; St. Louis 1; San Francisco 10; Boston 6 (National Lead Co. of Llasj IH/7 This advertisement prepared by Ma r s c h a l k and Pk a t t Company, Inc., New York KP-4369--American PaintJournal, April 5 & October 3--Oil, Paint & Drag Reporter, April 12 & September 13--Paint Industry, July-- Paint, Oil & Chemical Review, April 8 & October 7--Paint and Varnish Production, April, August & December, 1954 KP-4369A--Official Digest, April, August & December, 1954 0000-NU-0000I619O I6I9I0000-nN'00 n S- a S. 3 S> fgf p.g 3 j! 5 ap n> Q, Per cq. This advertiscmentprepored. by-MAUSeHALK.aad:PR:A!tTC6mp`any1.Ine.-, New York K D '3 7 68--Am erican Paint. &rW -allpaper D ealer, Jdttndfy--Puint'-Lagic, February--H dvt!u are Age. February 4--tia rd n 'a re Retailer, January--Am erican Lum berm an, February 8 --B uilding S upply N$irs, January, 19.5-v tfimoooo-riN-oooo This advertisement prepared .by. MMSCHALK.and K D -3 7 6 9 --Am erican P uhit ^ W a flp rip c rp e a le r, PRATT March Compahj, Ine.,J^ew Yorje and October--Hardiaare Rctailer, M a rc h -a jid N o v c n ib \a r --A itiericdV iX rim birdtan r M arch-B t/ildiii,i; Supply N s ii'S^M arch, 3954 K D '3 7 6 9 A --P<J!tst ta x lc , A p ril, 7954 6I91OO0O-ITN-OOOO T h is advertisement prepared-by M a h s o i a i.K and Pr a 'i t Coffipany, in c , N e w Y ork KD-3770--Anu'r/crm Hnuti & ll'V/Z/wpet 0-aiU-r, Afir-H & Kiivcimln-r--Hrinlaiuirt- Age. June 10-- H iinliruri- Ri-iailrr, Aiap---A m.enctin l.//ni-bt;ri(iii A p ril 1--lhAh/iiiM S/ippI) S n . s, Mtt). !')> ! l t i . v ; I l . i n i nT his atlvertiicincm . prepared by Mv\USf'HAt,K anJ Pr a t t Com pany. iiu .. N'cw V>rk K.P?9.5 --sir/terii-,in l\ u iir & O il fiv i/h r. M a .` I u-,m ,, h 'ftu in -. iu l\ --Am erican Lum berm an, M a y -B u ild in g Supply News. 1954 KJ-4355--Automobile Industry, A p ril 15--Design News, March lb --Electrical Manufacturing, March--Production. A p ril-- i tPrecision Metal M olding, March--Production Engineering, April., 1954' This advertisement prepared by MABSCHAirK-anti Pr a t t Company, Inc., New York. KJ-2790--SAEJournal, January.--Atitomdlib.el/id//s'iryr Febrtidty-!b--Design-New-, -January 15--Electrical M is-, Jwmary--ApptianeeM jg., February--Prec.Metal M olding, January--Product Engineering, February--Production. February, OOOO-NW-OOO016I98 is Lead used to control IMihuric Acid Corrosion? jp? Sulphuric acid is like "Peck's Bad Boy." It has plenty of outstanding qualities, but it's hard to control. Ordinarily, lead is the metal used by industry to keep sulphuric acid corrosion within limits. Lead is often used when ELSO* concentrations go a? high as 96% at room temperature or as high as 85% at 220 degrees Centigrade. When making equipment to handle H2S04 ^withiri such ranges, leadwill usually give you the most practical combination of corrosion resist ance, ;simple fabrication, and reasonable cost. No comnion metal is easier to work than lead and it is Economical, both in first cost and in maintenance. With, other corrosives the detail, differs but the story is much the same. So when you think of Sion resistance, think of lead and... When you think of Ln wink of National Lead WHAT GOES FOR LEAD AND H2SQ, GOES FOR LEAD AND HUNDREDS OF OTHER CORROSIVES National .Lead puts lead in your hands in any grade you may require and in every conceivable form -- sheet, pipe; coils, fittings, valves, pumps and vessels. Or you can have National Lead fab ricate lead equipment to your specifications. So put National Lead first in your thinking when you want to combat corrosion. Call on National Lead for technical assistance. Ask for a cbpy of the new booklet on "Chemical Lead Products." National Lead Company S&m1 ufSf \Mj Reg.u.s. Pat.Qff. NewYork 6; Atlanta; Baltimore S; Buffalo 3; Chicago 8; Cincinnati 3; Cleveland IS; DaUaB 2; Philadelphia 25; Pittsburgh 12; St. Louis 1; Boston 6 (NationalLead Co. of biass,); Los Angeles 23 (Morris P. Kirk & Son, Inc.); Toronto, Canada (Canada Metal Company, Limited). KL-3966--Chemical Engineering, April & October--Petroleum Processing, March & September, 1954 OOOO-NLI-OOO016200 How "Dutch Boy" Chemicals help the paint industry make good products better What can "Dutch Boy'' Chemicals do for you ? Well, just take a look at whatone has done,to make one good paint product better. It may give you an idea. The chemical in question is new Dutch Boy Bentone* 34 -- a gelling agent developed by National Lead Company research less than three years ago. With Bentone 34* paint makers have been able to get a controllable increase in viscositysmoother brushabil|ty--better color controlreinforced film -- pigment suspension -- long shelf life. Not only that! Bui} with Bentone 34, the paint industry has improved the workability and durability of a wideljrange of pigmented prod ucts including interior and exterior paints . .. stains, varnishes and primers. And with the sanie Versatile gelling agent, other industries... ink, wax, cosmetic, pharma ceutical, oil . . . haV^ made equally important product improvements. If you want to explore... the use of Dutch Boy Bentones in your product... Or if you want to ;look into National Lead's newest development^ in vinyl stabilizers -- in new plasticizers giving, a unique combination of low volatility and'low., temperature flexibility ... in special chemicals like lead hyposulphite and chromic phosphate . . . just fill out the coupon. And mail it! to us, attached to your letterhead. *Res.. u. s. p<u. Off. NATIONAL LEAD COMPANY 111 Broadway, New York 6, N. Y. In Canada: CANADIAN TITANIUM PIGMENTS LIMITED 630 Dorchester Street. West * Montreal Gentlemen: Please send me the latest information concerning the uses of your new chemicals in the following fields: This advertisement prepared by Ma r s Ch a l k and Pr a t t Company, Jnc., New York KC-4387--Chemical Week, March 13, 1954 O0OO-NLI-OG0Q162O1 % ru 1|l| How "Dutch Boy" Chemicals help the flooring industry preserve the beauty of vinyl products *$?&&&v. Asbestos is an ideal filler for vinyl flooring prod ucts. Yet, within this natural mineral, iron and other impurities sometimes are trapped. They raise hob with color... or did, until just a little over three years ago. Then National Lead Research developed >Nqrmasal... a "Dutch Boy" Chemical! whose Jsolor stabilizingaction in asbestos-filled compounds is specific . , . and unduplicated: It.prevents color changes, preserves the beauty of floor tiles, table tops and other highly loaded senji: products. Elsewhere in the vinyl resin field* "Dutch Boy" Stabilizers ar^Widely a specific for problems of discolora" oration occurring from process shelf life, or in ultimate consumer versatile "Dutch Boy" Chemicals are cent improvements in unbreakable fee ing, shoes, luggage, films and sheetings; insulations, tubings and similar products: You may ward to explore:.. . "Dujtch Boy" Stabilizers in your own production . ,j,, orfhew' "Dutch Boy" Plasticizers, that gives UhiqiiJ bal anced combination of low volatility and low tem perature flexibility... or "Dutch Boy" Bentines, recently developed "short" gellants for organic compounds ... or special1 National j'L^d 'clpmi- cals, like lead hyposulphite or chromic phosphate. Simply fill out coupon and mail with yphr head. 'Rea.V.S.Pat.Qjj: NATIONAL LEAD COMPANY 111 Broadway, New York 6, N. Y. In Canada CANADIAN TITANIUM PIGMENTS LIMITED 30 DorchesterStreet, West Montreal Gentlemen- Please send me the latest information concerning the uses of your new chemicals in the following CHEM9CALS plus of a name you know...f6r quality This advertisement prepared by MARSCHALK and PRATT Company, Inc., New York fCC-4$88--Chemical Week, April 24,1954-fc 0000-NLM00016202 How "Dutch. Boy" Chemicals help the plastics industry upgrade quality and reduce costs Have you heard about the new double-duty "Dutch Boy" Plasticizers . . . announced re cently? They make you wonder what National Lead Research will come up with next1! Here, ^or the first time, are factory.pre-balanpedplasti- cizers that permit vinyrl processorsjib obtaSj; both low temperature flexibility and; lovptyola-' tility at the same time .^without sacrificlhfe any other property. Want outstanding low temperature fieki- bility with good low volatility'?. f<Dutch Bby" ^ NL F-41 will give it to you. tyant ip reverse, the emphasis ? Go to "Dutch Boy" 'NjL'^rSl.: Want 'em in balance? Use "Dutch.Boy" NL F-31. It's as simple as that... and for makers of vinyl film, sheeting, extruded produbts, or ganosols and plastisols, down goes the producing quality vinyl prbducts. Andif Boy" double-duty Plasticizers, madei same high standards as "Duteh Boy" S1 . ers, simplify processing, too. No! morel] to use a half dozen plasticizers to. obta'^ sired properties. In vinyl plastisols, Dutch Boy Benpphe\, ^ ing agents are helping the1 formulatbr conbrpjte?'. viscosity more precisely. $' Should you care to explore the new vinyl formulating opportunities opened up by the "Dutch Boy" Plasticizers, or "Dutch Boy" Stabilizers, or Dutch Boy Bentbne gelling agents ... Or if you would like to know more about other National Lead Chemicals ... just fill but the coupon. Mail it attached to your. letter head, please. ,Bea, u^p^m.. NATIONAL LEAD COMPANY 111 Broadway, New York 6, N. Y. M Canada: CANADIAN TITANIUM PIGMENTS LIMITED 630 Dorchester Street. West Montreal Gentlemen: Please send me the latest infactuation concerning the uses of your new chemicals in the following fields: C2% Vuteh Botf CmiffCA!.$ .. . and get the plus' of a name you krtoiu.. .for quality Tliis advertisement prepared by MARSCHALK and PRATT Company, Inc, New York KC-4389--Chemical Week, May 15,1954 m OOOO-NLI-O0OO162O3 How "Dutch Boy" Chemicals help the cosmetic industry make its products more appealing Repeat cosmetic sales depend largely oh formulation. Think what hard settling of suspended solids would do to a liquid make-up, for example . . . or phase separation to a hand. lotion .or cold cream. National Lead Company has done a great deal of thinking about this kind of problem.; And the result of this thinking,, this; research} is Ben-A-Gel. Ben-A-Gel is a new Dutch. Boy fonder gellant that does amazing things for Water {or oilarid-water) dispersions, emulsions, suspensions and. mixtures. By its unusual thickening action! it gives lotions, creams, and shampoos a truly luxurious "feel." It prevents hard settling, stabilizes emulsions, reduces heat thinning or separation. And because It's inorganic, not subject to micro-bidlogical degrada tion, it helps keep products sweet and fresh.; New Dutch Boy Ben-A-Gel does equally bene ficial things for emulsion paints, insecticides and fungicides, cleaners and. polishes, adhesives, textile finishes, crayons and chalksJ Even .ce ramies. Well worth looking into! Maybe.you'd like to ex plore the effects of new Dutch. Boy Sim^A-Gp!.., or one of the Dutch Boy "Bentones"' (organic gelling agents) for paints, lacquers, greases, adhesives and other organic systems. Or perhaps you would like to. knqw:,more about National Lead's newest developments!;!?! vinyl: stabi lizers ... or Dutch Boy's new dquble-diijty plasticizers that give a unique combination of loW^ylblatilily and low temperature flexibility... or sonie| special (Chemi cal like lead hyposulphite or chroniiicjl I phosphate. Just fill out the coupon. -a*, NATIONAL LEAD GOMPANY 111 Broadway, NewYork 6, N.Y. In Canada: CANADIAN TITANIUM PIGMENTS LIMITED 630 Dorchester Street, West Montreal Gentlemen: Please send me the latest information concerning the uses of your new chemicals in the following fields: This advertisement prepared by Ma h s c h a l k and FftATT Company, Inc, New York KC-4390--Chemical Week, .June 5,1954 .State. OOOO-NLI-0O0O162O4 How "Dutch Boy" Chemicals help the petroleum industry put more life into heavy-duty lubricants How can you make heavy-duty lubricants longerlived? How can; you fortify them against today's increas ing speeds? . . . Today's higher temperatures? . . . Today's highef pressures? Against atmosphere, steam, water, dust, too ? Some time agp, National Lead put these q\ up to its researchers. And, in due course, searchers came jup with the answer: new I)it Bentone 34, This" new "Dutch Boy" development is*gjj gelling agent; It jgives oils and greases t<j] to withstand higher speeds and' pressuri prevents thm-ou t at high temperatur< * cants stay put. It increases resistance adverse atmospheres). It reduces ha] Helps otheij industries, too.. The paint industry has made good in improving produces. So has the cdj the drug industry, the printing 1 many another! Maybe you could put more life, or some product of jyours with versatile Bentpp< one of the other DutCh Boy Bentone GellingP Maybe National Lead's recently develop^^oubleduty vinyl plasticizer^ ... or the latest "DutehvBoy" stabilizers ... or a Chemical like lead hyposulphite would proveuseftd. To get more information on any of these National Lead products just fill in and mail the coupon. NATIONAL LEAD COMPANY 111 Broadway, NewYork 6, N.Y. In Canada; CANADIAN TITANIUM PIGMENTS LIMITED 630 Dorchester Street. West * Montreal Gentlemen: Please send me the latest information concerning the uses of your new chemicals in the following fields: ... and get the plus . of a name you know. ..for quality Title. Firm. City. This advertisement prepared by Ma s s CHALK and Pr a t t Company, Inc, New York KC-4713-Chemical Week, }une26--Chemical Week. October 30,1954 jr .Statf ' 0000-MJ-000016205 ' How "Dutch Boy" Chemicals help give the electrical industry more reliable vinyl plastic insulations Unprotected vinyl compounds lose desired properties fast when heats go into the 300-400B F, range. Yet in producing vinyl insulations,! proems heat^ go this high. High temperature appliance grades, in addition, must stand prolonged use at 194 to 221 i F. Recently, National Lead research came up with four exceptional heat stabilizers that substantial^ increase reliability of- vinyl, electrical compounds. "Dutch Boy" TribaSe and Trlbase E maintain thei'^' valuable physical and electrical properties; of stand-?-." ard grades, without "gassing" or other break down,*':Ordinarily Tribase imparts !tBe!hi^h|^irpIiabi|ity^f' "Dutch Boy" Dythal is the best available eommer- dal stabilizer to use in high temperature- appliance wire insulations. It's good for bright eolbrs, too. Small amounts of "Dutch Boy" DS-207 help Tri base, Tribase E, and >ythal do an.-.eVeh-better job. Like the: Stabilizers; National Ldaci'S most rjecent developments, "Dutch Roy" PlasticiZfers lls'p increase vinyl insulation reliabOity. Versatile "Dutch Boy" Stabilizers and Plasticizers have proven equally useful in ijhe drug industry, the paint, the cosmetic, thfe ink; ajnd many another in dustry. // you want to explore their uses,. ^ or if you would like to know more aboujt unique new "Dutch Boy" Gelling Agents ... or such "Diitch Boy" Special Chemicals as Lead Hyposulphite ... simply fill in and mail the coupon. 'Dutek&otf CHEMICALS and get the plus of a name you know. ..for quality NATIONAL LEAD COMPANY 111 Broadway,NewYork 6,N.Y. In Canada: CANADIAN TITANIUM PIGMENTS LIMITED 630 DorchesterStreet. West Montreal Gentlemen: Please send me the latest information concerning the uses of your new chemicals in the following fields: Name____________________________________ TiHo Firm_______._____________________________ AriHrass City________________________________State. This advertisement prepared by Ma r s c h a l k and, PRATT Company, Inc, New York KC-4714--Chemical Week, August 28--Chem&dl Week, November 20, 1954' 'k 0000-NLI-000016206 Whatever you want in lead anil lead alloys ___ ... get it from____ National Lead Company These are but a few of the lead or lead alloy items regularly supplied by National Lead. Whenever you need a lead product--for corrosion resistance, for caulking or sealing, for friction reduction, for sound deadening, for spark-proofing, for moulding, for masonry anchorage, for weight, or for any other duty lead does best, look to the leader in lead. Na t io n a l Le a d Co mp a n y Genera! Offices: 111 Broadway, New York 6, New York Atlanta * Baltimore * Buffalo Chicago * Cincinnati Cleveland * Dallas Detroit Kansas City Milwaukee * New Orleans * Omaha Pliila- dclphia Pittsburgh St. Louis St. Paul /^Ssj-sL \ Boston: National Lead Co. of Mass.; Pacific I jLAjr) j ('oast: Moms P. Kirk & Son, Inc., Los An- wy jj poles, Emeryville (CaliL), Phoenix, Port- land, Salt Lake City, Seattle; Canada: Can- / ada Metal Co., Ltd., Toronto, Montreal, fBs&f&gr] Vancouver, Winnipeg. ( PflQPBCTS | KL-4511--Daily Metal Reporter, February 3--American Metal Market, February 10---Purchasing, October, 1934 0000-NLI-009016207 Looking for a dependable zinc alloy? ...get it from, National Lead l ompany , When you're in the market for zinc alloys, you are interested in two prime factors, apart from price. One -- you want an alloy that hits your specifications right on the button, from the first pig. on the'palletto the last one into your pot. You want a dependable alloy. Two -- you want a source with facilities for prompt and proper handling of your order, that won't turn up its nose at ton lots or be fazed at facingmulti car shipments. You want a dependable source.' - National Lead Company fills the Bill on both counts. Long a supplier to leading makers of zinc alloy parts and products, National Lead has the research, testing and production facilities to provide- alloys to meet all requirements of pressure die, sand moldj slu^h mold and other casting processes ... clean ialloys that con tribute to high output rate and low reject percentage . . . alloys that give dependable performance. 'So-'far as handling orders efficiently is concerned, .you need only keep in mind that our network of plants and warehouses is as truly national in scope as it is "National" in name. You can depend on it that your ..order will be. filled and shipment made in a manner : that reflects these unsurpassed facilities. Na t io n a l Le a d Co mp a n y General Offices:. Ill Broadway, New York 6, New'York Atlanta Baltimore Buffalo ' Chicago * Cincinnati Cleveland Dallas Detroit.*'Kafisas City Milwaukee New Orleans Omaha Phila delphia Pittsburgh > St.'Louis * St. Paul Boston: National; Lead Co. of Mass.; Pacific Coast: Morris P. Kirk & Son, Ine* Los An geles, EmeryriHefCalif.), Fhdemx, Portland, Salt Lake City,Seattle; Canada: Canada Metal Co., Ltd., Toronto-, Montreal, Vancouver,; Winnipeg. ` This advertisement prepared byMaRSCHALK and PEAT!Company, Inc,New.York -. KL-4358--Daily Metal Reporter, February 17-,-April28, July 7, September 15, November24-- - American MetalMarket, February 24, May5, July 14, September 22, December l--Purchasing, August, If you want a better "Run" for your money let 'em roll with Blateliford Press stoppages cost you time and money. No need to tell ypu that! But you can cut down-time to a minimum with Blatchford Type Metal. That's because Blatchford has the strength and toughness to stand up under long runs...to print crisp and clean, sheet after sheet Blatchford's ability to take it on Cash In on these Blatchford Extras Complete laboratory facilities: Get a prompt, accurate, free analy sis of your metal stock. Send a typical sample -- slugs, shav type orplates--to our nearestofficet,, the press is a result of its jprecise formulation from lead, tin and antimony ... insured by a century of alloying know-how. Not only on the presses, but all along the line Blatchford will serve you well... melt smoothly with low drossing, flow freely and mold sharply . . . give you clean, soiid slugs, type and plates. That's why you get a better "run" for your money when you standardize on Blatchford Metal! National network of service centers: When you're stumped by some pietal problem ... when yoii need hew metal fast___when you haVe dross for pickup, get in touch wi-th the nearesti Blatchforii office1 --they're all over the map! Free help for printers and publishers: For informative liter ature on type metal and litsi use... for; a dhart to hejlp' ppt more efficiencyiin your re-melt operations ... ^or a gauge that Ira^asUrejsj tjyplfeji slugs and brass raaf^ written the nearest Blatchford Office. Observing Blatcliford's bl at c h f o r d d iv is io n Na t io n a l Le a d Co mp an y --At/ania, Baltimore, Chicago,i Cincinnati, Cleveland, Dallas, PhUadelphia, Pittsburgh, St. Locifr; New York: E. W. Blatdttoril Co.; New Emglsnd: National LeadCo. ol Mass., Boston;. Baafic Coast: Morns P. Kirk i& Son, Inc., Los Angeles, EtperyvillS (Calti.),, Portland, Seattle,\<Phoeni%, Salt Lake Cityi Canada Metal1 Go>i, Ltd.ii, Toronto, Montreali fVinhipeg, Vancouver. lOOtb Anniversary A Century of metal-making experience in every pound a plus you get only in Blatchford Blatchford is the NATIONAL name for DEPENDABLE METAL This advertisement prepared by Ma r s c h a l k and Pr a t t Company, Inc., New York KL-3970-Ed. and Pub., June-Pub. Aux., March 20-InlandPrinter, May-Amer. Printer, June- Trade Compositor, March--Printing Mag., November, 1954~k OOOO-NU-flOQG16209 LOOK TO "DUTCH BOY" .... A name you know for quality in VINYL STABILIZERS and ... PLASTICIZERS | PRODUCT o USED FOR ... TRIBASE (Tribosie Lead Sulphate) Electrical and other compounds requiring high heat-stability TRIBASE E (Basie Lead Silicate Sulphate Complex) Low volume cost Insulation OS-207 {Dibasic Lead Stearate) Stabilizer-lubricant for sheeting, film, extrusion and molded compounds PLUMB-O-Sil A (Co-precipitate at load Orthosiiicate and Silica Gel) Translucent and colored sheeting and upholstery NL F-41 NL f-31 NL F-2I Outstanding low temperature flexibility Good low volatility Very good low temperature flexibility Good low volatility Good low temperature flexibility Outstanding low volatility PLUMB-O-SIL B (Co-precipitate of Lead Orthosiiicate and Silica Gel) PLUMB-O-SIL C . (Co-precipitate of Lead . Orthosiiicate and Silica Gel) Translucent and colored film, sheeting, belting Highly translucent Elm and sheeting HiGH-PURiTY STANDARD PLASTICIZERS NL C.20 (Di-2-efhyJhexy| Sebaeate) NLA-10 (Dibutyl Phthalate) NLA-20(Di-2-ethylhexyl Phtbaiate) NL A-30 (Di-isooctyl Phthalate) DYTHAl (Di-basic Lead Phthalate) General purpose stabilizer for heat and light. Good electrical properties DYPHOS (DS-basic lead Phosphite) NORMASAl (Normal Lead Salicylate) BARiNAC (Barium Ricinofeate) CALSTAR (Calcium Stearate) LEADSTAR (Lead Stecrate) Outstanding for heat, light weathering, in opaque stocks including plastisols and organosols As stabilizer or co-stabilizer in vinyl flooring and other compounds requiring good light-stability Stabilizer-lubricant for dears Where non-toxicity and lubricity are required -As lubricant and co-stabilizer CHEMICALS *Rtt. U.S.PeL OS. NATIONAL LEAD COMPANY 111 Broadway, New York 6, N. Y. In Canada: CANADIAN TITANIUM PIGMENTS LIMITED 630 Dorchester Street, West Montreal This advertisement prepared by MAKSCHALK and PRATT Company, Inc., New York KC-4683--Chemical Week Buyers Guide, September 19,1954 Two Blatchford Features that Speed Rough make-up 1. Squaring lines,ISpoints ( Vi") apart, run in both directions. They help you spot and align plates quickly. 2. Point set-off of holes. Whenever you move a catch from one hole to another you move the plate a definite number of points (see above). A "micrometer" feature in the catch itself gives the fine adjustment needed for exact final register. Here's a Hew Blatchford Time- and Money-Saver! It's Plate Backing Sheet. Use it to make original plates "base-high" for press runs that don't require imaking. electros. Plate Backing Sheet is regu lar Blatchford electrotype metal rolled to standard back-up thicknesses. It is applied easily right in your own shop. No need to send plates out. Send loduy for information on this new Blatchford time-and money-saver. Proof ...you can quickly spot plates , wherever you like on Blatchford "Honeycomb" Base i..and Save Make-up Time and Money YoUmay. never' have to use a dime sized plate. ' ` Blit you can see the proof that spotting, and locking even the smallest plates on Blatchford "Honeycomb" is easy. The- Blatchford pattern makes it easy . ,,. -whether plates are tiny ... or large... or odd-shaped. You can anchor small, unbeveled plates, for example, on all four sides, yet hold margins as tight as 9 points. When it comes to rules, you get perfect alignment...even at an angle. Plates that are difficult to mount on any other base are easily anchored on Blatchford. Preliminary lock-up moves fast, too. In every square foot of the "Honey comb" you have 64 anchor holes. Anchoring holes are right where they should be. For final register. there is a tiny "micrometer" built into every catch. By turning the locking key Va turn, you shift the plate one point Three full turns, 12 points of micrometer adjust ment, are available before you have to move the catch to another hole. These are the features of Blatchford "Honeycomb" Base ithat are saving make-up time and money in hundreds of shops. They'll saveitime and money in your shop, too ... hot only in form make-up but in long, steady press runs as welL To get the whole story, write our nearest office fori free Blatchford Base booklet. Write your address plainly. 1 BLATCHFORD DIVISION * Na t io n a l Le a d Co mp an y Chicago, Cincinnati, Cleveland, Dallas, St. Louis: Eastern U. S. and New Englarul: E. W. BluldiFor! Co., Nw York City; Pacific ^Coast: Morris P. Kirk & Son. !nc., Los Angeles. Emeryville (Colii.), Portland, Seottlc,Phoenix. Salt Lake City. Blatchford Base Magnesium or Standard Metai itsg. V. S. Pat. Off. This advertisement prepared by MARSCHALK and PRATT Company, Inc, New York KL-3971--Inland Printer, Febmtary--Printing Magazine, January--American Pressman, January--American Box-maker, January-- Boxboard Container, February--Graphic Arts Monthly, January, 1954 ~k OOOO-NLI-O0OO16211 , * ft How Catch Works The strength and the plate-holding power of the Blatchford Catch are doe to the mechanical principle on which the Catch works. Jaw pressure against plate edge is opposed by yoke pressure against back of hole. Once tightened, the Catch and plate stay put until released with the key. Here's o Hew Blatchford Time- and Money-Saver! It's Plate Backing Sheet. Use it to make original plates "base-high'' for press runs that don't, require making electros. Plate Backing Sheet is a regu lar Blatchford type metal alloy rolled to standard back-up thickness. It is applied easily right in your own shop. No peed to send plates out. Send today for information on this new Blatchford time- and money-saver. Pi*oof .. .you can get plates in register quickly and easily on Blatchford "Honeycomb" Base... and Save Make-Ready Time and Money Right off the bat the Blatchford 864-holes-to-foot pattern gives you unlimited plate mounting capacity. And that's only the beginning. Look sharp at the part of a cata log form pictured above -- an - en larged section of the color form shown at right. (The complete form took a 46Va" x 70" sheet.) To get the pictorial elements in register the "ganged" plate, as delivered by the electrotyper, had to lie sawed apart. Note hoW Blatchford Catches have been placed at various angles around the separated small, odd shaped plates, for permanent an chorage and perfect; register. This particular form carried a total of 121 separate plates. In terms of your own operations, think what it would mean to you to have Blatchford's registration ease and speed, plus the plate an choring security of the Blatchford Catch. In truth, Blatchford--the original "Honeycomb" Base -- gives you everything you want in a plate mounting system. Why postpone the. day when your shop will enjoy the benefits of this Base? Write our nearest office for com plete information. . BLATCHFORD DIVISION Na t io n a l Le ao Co mp an y - Chicago, Cincin nati. Cleveland, Dallas, St. Louis; Eastern V. S. and New England? E. W. Blatchford Co., New \?otk City; Pacific Coast: Morris P. Kirk & Son, Inc., Los Angeles, Emeryvtfle (Cali!.), Portland, Seattle,,Phoenix,Salt Lake City. Blatchford Base Magnesium or Standard Meta! This advertisement prepared by MARSCHALK and Pr a t t Company, Inc, New York .' KL-3972--Inland Printer, April and October--Printing Magazine, May--American Pressman, March and September--American Boxmaker, March and September--Boxboard Container, April and October--American Printer, August, 1954 ir OOO0-NU-OOOO16212 ...you can reduce press down-time with Blatdhford "Honeycomb" Base and Save Press Time and Money ,\'K fewer; premature stoppages to replace,iworri;piates. Un less adequately supported, plates often wear, unevenly and must be replaced. That doesn't Ha'pp^ri'Blatchford. Base. Every 3/s " in every direction there is strong, uniform support. YOU get even wear tight through the r,un. Here's a New Blatchford Time- and Money-Saver! It's Plate Backing Sheet. Use it. to make original plates;! `'base-high" for press runs that don't require making electros. Plate BackingSheet is. a regu lar Blatchford type metal alloy rolled to standard back-up thickness. It is applied easily right id your own shop. No need to .send plateidut.. Send today for information! on this new Blatchford time-dnd money-saver. The pictures above tell only part of the story. In the Blatchford system you have a Base with plenty of holes, anchorage opportunity... combined with a Catch with plenty of holding, power, anchorage strength. Thus, when you get plates in final register on Blatchford Base, they stay put. Not only can you set more Catches around a. plate but each. Catch holds-with a firmer grip. This, of course, means fewer press stoppages to tighten loosened hooks and re-register slipped plates. Furthermore, the metaf^'web" of the Blatchford "Honeycomb" pat tern, insures a safe, sound, jiniform backing under every plate; Impres sion pressure is evenly distributed over the entire form. Plates wear evenly. Down-tirhe is virtually eliminated. You may feel, "Blatchford is fine for the big1 fellows, but my class of work doesn't need Base" .Yet, perhaps, if you were Blatchford equipped, you .could handle that other "class df work"--the closeregister color Work. It is njpfe a matter of Base equip ment than of press equipment . . ,, and printers in ijall categories -- cat alog,,book, carton and general com mercial :are doing better work, Faster, aind making a better profit on Blatchford Base. Get fhe complete Blatchford story. Write out nearest sales office. BLATCHFORD DIVISION Na t io n a l Le a d Co mp an y Atlanta, Chicago, Cincinnati; Cleveland, Dallas, St. Louis; Eastern XJ. S; and New England: \E. W. Blatchford Co., New, York City; .Pacific .Coast: .Morris P. Kirk & Sqn, fee., Los Angeles,, Ecieryjrilie (Calif.)';Portland, Seattle, Phoenix, Salt' Lake City; 1 Blatchford BasO Magnesium or Standard Metal Tin's advertisement prepared by .MARSCHALK and PRATT Company, Inc., New York Kh-3973--Inland Printer^June and December--Printing Magazine, September--American Pressman, May and November--American Box-maker, May and NaPember-rrjBoxboatd Container, June and December--American Printer, December, 1954 KL-3973A--Graphic .Arts Monthly, May and November, 1954 OOOG-NLI-OOOO16213 "Dutch Boy" Stabilizers How "Dutch Boy" Normasal preserves the beauty of vinyl flooring products Color is the keynote in modern flooring pro ducts ,.. and the flooring industry has found "Dutch Boy" Normasal the key to good color, when making high grade asbestos-filled vinyl formulations. With Normasal, color changes that come from impurities sometimes trapped in asbestos fillers, are prevented. Normasal is the' only stabilizer the industry has found that controls this condition satisfactorily. Along with Normasal, flooring makers fre quently use `Dutch Boy" Tribase. It provides the high heat stability needed in processing vinyl compounds. Detailed technical data on Normasal, Tribase and other "Dutch Boy" stabilizers are available. So write us if you would like more information on these stabilizers and their application. TRIBASE (Tribasic lead Sulphate) "t r iba s e e (Basic lead Silicate Sulphate Complex) Electrical and other compounds requiring high heat-stability low volume eost insulation DS-207 (Dibasic lead Stearate) PLUMB-O-SIL A (Co-precipitate of Lead Orthasilicaie and Silica- Gel) Stabilizer-lubricant for sheeting, film, extrusion am molded compounds PIUMB-O-SIL B (Co-predpitefe of Lea'd Orthosilicafe and Silica Gel) PLUMB-O-SIl C (Co-precipitate of lead Orthosilicate and Silica Gel) DYTHAl (Di-basie lead Phthalate) DYPHOS (Di-basic Lead Phosphite) -NORMASAL" < yfNerffiol Load ScsUeylat CHEMICALS*r. D.S. Pet. os. NATIONAL LEAD COMPANY 111 Broadway New York <5, N. Y. This advertisement prepared by MARSCHALK and PRATT Company, Inc, New York KC-4375--Modern Plastics, March--Plastics World-, February--Canadian Plastics, March 15,1954'k oooo-ra-i-oo0016214 Build up : "Dutch Bo' Stabilizers the weather resistance of your vinyl products ...stabilize with "Dutch Boy" Dyphos The sun and the rain can be an awful pain to makers of opaque vinyl products. But not if they are stabilized with "Dutch Boy" Dyphos! That's because Dyphos gives unequaled light stability. This builds up the weather re sistance of your opaque vinyls, gives them ex cellent color retention, long-lasting flexibility. Dyphos also imparts excellent heat stability.' And this pays off, as you know, in processing. So, whether you work with plastisols or organosols ... whether your method is: slush or conventional molding, extruding, calendering, . or coating ... use "Dutch Boy" Dyphos. For more information on Dyphos {or any of the other "Dutch Boy" stabilizers) just write. We will be glad to supply factual data and technical assistance. PRODUCT USE ; TRIBASE (Tribosic Lead Sulphate) Electrical and other compounds requiring high heat-stability TRIBASE E (Basie Lead Silicate Sulphate Complex) Low volume cost insulation DS-207 (Dibasic Lead Stearate) Stabilizer-lubricant for sheeting, film, extrusion and molded compounds PLUMB-O-SIL A (Co-precipitate of Lead Orthosilicate and Silica Gel) Translucent and colored sheeting and upholstery PLUMB-O-SIL B (Co-precipitate af Lead Orthosilicate and Silica Gel) Translucent a'nd colored film, sheeting, belting PLUMB-O-SIL C (Co-precipitate of Lead OrHiosilicate and Silica Gel) Highly translucent film and sheeting DYTHAL (Di-basic Lead Phthalate) General purpose stabilizer for heat and light. Goad electrical properties Outstanding for heat and light in a!| opaque stocks, including plastisols and organosols :l NORMASAL (Normal Lead Salicylate) As stabiiizei or eo-stobilizer In vinyl flo jring and other , compounds requiring good ligh stability 1 ' BARINAC (Barium Ricindleate) CALSTAR (Calcium Stearate) Stabili: er-lufaricanf fo Where n< n-toxicify and lubricity LEADSTAR (Lead Stearate) As lub ricantand tabilizer 1 CHEMICALS NATIONAL LEAD COMPANY 171 Broadway NewYork 6, N.Y. CANADIAN TITANIUM PIGMENTS LIMITED 630 Dorchester Street, West Montreal Terminal Warehouse, Foot of York Street Toronto This advertisement prepared by MAKSCHALK and PBATT Company, Inc, NewYork KC-4376--Modern Plastics, April--Plastics World, March--Canadian Plastics, May, 1954 gjgggp "Dutch Boy" Stabilizers .Electrical and other compounds requiring high _heat-stability Low volume cost insulation -Stabilizer-lubricant for sheeting, film, extrusion and I molded compounds PLUMB-O-SIL,A (Co-precipitate of Lead Orthosilicate and Silica Ge!) PLUMB-O-SIL 8 (Co-precipitate of Lead Orthosilicate and Silica Gel} PLUMB-O-SIL C (Co-precipitate of Lead Orthosilicate and Silica Gel) Translucent and colored sheeting and upholstery stocks I j i Translucent a'nd colored . | film, sheeting, betting j Highly translucent . Rim and sheeting I General purpose stabilizer 1 for heat and light. Good elecfrical properties | DYPHOS (Di-basic lead Phosphite) NORMASAl (Normal Lead Salicylate) 8ARINAC (Barium Ricinoieafe) CALSTAR {Calcium Stearate) Outstanding for heat, light, I weathering, in opaquestocks I including piastisois and 1 organosols | As stabilizer or co.stabilizer | in vinyl flooring and other 1 compounds requiring goad I light-stability | - Stabilizer-lubricant for dears Where non-toxicity and lubricity are required 1 1 1 | IEAOSTAR (Lead Stearate) As lubricant and co-stabilizer CHEMICALS NATIONAL LEAD COMPANY 111 Broadway * New York 6, N. Y. In Canada: CANADIAN TITANIUM PIGMENTS LIMITED 430 Dorchester Street, West Montreal Give your vinyl ____ electrical insulations good heat Use "Dutch Boy" stabilizers You have four "Dutch Boy" stabilizers to depend upon when you want to formulate vinyl electrical insulation compounds. For standard vinyl insulations, depend on "Dutch Boy" Tribase and Tribase E. Both give exceptional heat-stability.; Both eliminate gas sing and other stabilizer breakdowns. Both are easily dispersed. Ordinarily, Tribase imparts the higher quality characteristics. For high temperature vinyl insulations, depend on "Dutch Boy" IQythal. ijfc disperses easily . .. gives you excellent heat-stability. Its low tinting strength makes bright colors possible. Its com pounds are easy to extrudej. With a small amount of "Dutch Boy" DS-207 to help, the materials named above give you even better processing and stability characteristics. And depend on National: Lead's technical staff whenever a vinyl insulation stabilizing problem comes up. Write them today if you want more technical information on "(Dutch Boy" Tribase, Tribase E, Dythal and DS-207. This advertisement prepared by MARSCHALK and PRATT Company, Inc, New York KC-4377--Modem Plastics, Jane-Plastics World, April--Canadian Plastics, September, 1954 0GOO-NLI-OOOO16216 /.xzgiooao-ri^0000 This advertisement prepared by M'ARSGitftLK itnd PiiATT Company, Inc.,New-York f i ,KC-4544~Nir<hrii I'inStit'i.May--PLisrir!. W'lnhl, Mfty-'C'i>nulbn Pbssics. May f 954Sc The boy with ideas... THE NEW "DUTCH BOY" PLASTICIZERS Three Double-Diity Primary Plasticizers PRODUCT USED FOR- NL F-41 NLF-31 NL F-21 Outstanding low temperature flexibility Good low volatility Excellent low temperature flexibility Good low volatility Good low temperature flexibility j Good low volatility Four High-Purityy Standard Plasticizers NL C-20 (Di-2-ethylhexyl Sebacate) NL A-10 {Dibutyi Phthalate) NL A-20 (Di-2-ethylhexyl Phthalate) NL A-30 (Di-isooctyl Phthalate) You'll get ideas, too ... once you see what "Dutch Boy" double-duty Plasticizers do for vinyls. They're the "Dutch Boy's" newest idea... first primary plasticizers pre balanced at the factory for control over both low temperature flexibility and low volatility at the same time. In vinyl film, sheeting, extrusions, plastisols and organosols,formulated to premium standards, they reduce cost. Want outstanding low tempera ture flexibility plus good low vola tility? "Dutch Boy" NL F-41 will give it to you. NL F-41 also imparts excellent hand and drape, good heat- and light-stability, low water extraction. Want good low volatility while maintaining good low temperature flexibility? Use "Dutch Boy" NLF-21. Want excellent low temperature flexibility balanced with good low ...this time, it's double-duty plasticizers volatility at moderate cost? Try "Dutch Boy" NLF-31. Besides the three double-duty plasticizers, National Lead also makes four exceptionally pure, standard-type plasticizers. All seven conform to the high standards of the name you know for quality ... "Dutch Boy." A leader in stabilizers, too. for electrical insulations ... PlumbO-Sil C for brightly colored trans lucent film . . . Dyphos for opaque, outdoor products ... to name a few. By teaming up these twelve `Dutch Boy" Stabilizers with the seven new `Dutch Boy" Plasticizers, you get a hard-to-beat group of chem icals. Write for detailed technical data ... on your letterhead, please. Twelve `Dutch Boy" Stabilizers have found their place at the top in vinyl production . . . Normasal for vinyl flooring.. .Tribase 8s Tribase E NATIONAL LEAD COMPANY HI Broadway New- York 6, N. Y. In Canada: CANADIAN TITANIUM PIGMENTS LIMITED 30 Dorehetler Street, Wert Montreal This advertisement prepared by Ma r s c h a l k and Pr a t t Company, Inc, New York KC-4545--Modem Plastics, June--Plastics World,'June--Canadian Plastics, September, 1954 0000-ml-000016218 Why it pays to stabilize vinyl film and sheeting... with "Dutch Boy" Plumb-O-Sil C Dutch Boy" Stabilizers There are three pay-offs for you, when you stabilize your vinyl film and sheeting compounds with "Dutch Boy" Plumb-O-Sil C. First... you're sure of good clean, color. With most dyes and pigments, Plumb-O-Sil. C enables the com pounder to obtain deep shades and vivid colors. Be cause it has no appreciable tinting strength, Plumb-OSil C does not affect color values. Second . . . you're sure of highly translucent film stock. That's because Plumb-O-Sil 0's refractive index closely approximates that of vinyl chloride resins. Third ... you're sure of two processing advantages. Heat.stability is good.. .pre-dispersion is unnecessary. For an extra pay-off... . Plasticize with one of the three great, new "Dutch Boy" double-duty Primary Plasticizers that combine both low temperature flexibility and low volatility. Or with one of file four new, high purity, standard "Dutch Boy" Plasticizers.;They team up with "Dutch Boy" Stabiliz ers, help reduce cost and simplify processing of vinyls. For more data on `Dutch Boy" Stabilizers and Plasticizers, for technical application help, just write. NATIONAL LEAD COMPANY 111 Broadway New York 6, N. Y. in Canada: CANADIAN TITANIUM PIGMENTS LIMITED 630 Dorchester Street. West Montreal This advertisement prepared by Mar s CHALK and Pr a t t Company, Inc., New York KC-4378~Plastics World, August, 1954 000G-NLI-00G016219 Molding goes fast when you use National Lead solders. Why you can race body jobs through fast . . . with National Lead solders You get faster tmning...faster filling! That's why! Faster tinning because, with National Lead "tinners" you're free to tin the way that's quickest for you . . . with "Dutch Boy"* Wire Solder, if that's how you like to do it__ with "Dutch Boy" Tinning Compound, if you want to short-cut surface preparation ... with "Nalco"* Solder Paint, if you prefer a paint-type "tinner." All three tin bright and smooth, go on fast and easy. All three can be used for other jobs around the shop. Faster filling because National Lead body solders melt promptly, smoothly. Their plastic range assures easy paddling. They grind off clean . . . finish perfectly. They're faster all around. And the tin content is always up to par in both "Dutch Boy" and "Nalco" Body Solders. t\ So, if you want to move dent jobs through faster and Ms] boost your profits, call your jobber, today, for National 37 Lead "tinners" and solders. Tinners" and Solders-------------------------- with a NATIONAL reputation LEAD COMPANY This advertisement prepared by MARSCKALK and PRATT Company, Inc, New York Klf3962--Motor, February--Motor Age, January, 1954 Jr 0000-NU-00001M20 You can ntt dent jobs right through ... with National Lead Solders National gives you a free-wheeling group of high-speed "tinners" and "fillers" to choose from; v And all three go V4r on hng^^^dfsmooth and easy. Use "Dutch Boy5'* Wife Solder,-if that works fastest for you. Or, use "Dutch Boy" inning Com pound to save time in surface preparation. Or, use "Nalcov-ff. Solder Paint for extra speed in application. And use any one of the thrfee to speed odd jobs around fee shop. Two test "fillers*7 Choose either "Dutch Boy" or "Nalco" body solders. Both giveyou high speed filling. They melt smoothly, promptly... have plastic ranges that permit easy paddling. They grind off clean, finish perfectly. Whatever tin content you prefer, you can get it in either line, "Dutch Boy" or "Nalco." So if you want to' roll up profits by moving body jobs through in a hurry, call your jobber today. Tell him you want National Lead "tinners" and solders. Tinners" and Solders - with a NATIONAL reputation LEAD COMPANY ray. N.wYe<fc*.N.Y. . h and plant*in principal dl KL-3963--Motor, Apriland October--MotorAge, March and September, 1954 0000-NU-000016221 National Lead Solders melt promptly -- don't sag or run. Push your bodyjobs through fast ... with National Lead Solders You get-`an extra "push" behind body job profits, with National Lead tinners and fillers. More speed, easier work in tinning because National Lead supplies the tin ners that work best in your particular set up: "Dutch Boy"* Wire Solder if you pre fer it.. ."Dutch Bey" Tinning Compound to short-cut surface preparation.. ."Nalco"* Solder Paint for extra fast application. Take your pick. All three go on fast and easy, tin bright and smooth. All three are useful in other jobs around the shop. More speed, easier work in filling because National Lead supplies body solders-iA all grades... solders that melt fast, work smoothly and paddle like putty. They sand and grind clean without pitting or shredding. Whatever tin content you prefer, the "Dutch Boy" and "Nalco" lines have it So if you want higher speed and higher profits in your body work, .order National Lead tinners and solders from your jobber today. Tinners and Solders - with a NATIONAL reputation LEAD COMPANY .1l!1 treadwey, N.w Ywfc 4, N. Y. * OIRt and pleati in principal drin Ibis advertisement prepared by MARSCHALK and PRATT Company, Inc., New York KL-3964--Motor Age, Mayand November--Motor, Jane and December, 1954 6000-NLI-000016222 Mr. J. E. Thompson's letter tells you why... Huge as it is, the 647-apartment Meadowbrookrepaintproject didn't faze Indianapolis Painting tor, Mr. J. & Thompson, One reason for that is "Dutch Boy" Color G; simple a color system as - been devised, it makes c< ning easy and quick for no matter how many differ* ants or apartments are involved. Another reason Is new "DHi itch Boy" Flat Wall Enamel. An<tj&'! its Satin Finish companion! A*!j Mr. Thompson himself writes about . these revolutionary, new alkyd resin paints, their "hiding ... ing qualities are More than 100 smart decorator colors inj|l the new "Dutch Boy^ Color Gallery...and'fp a Pocket Edition that enables youJ to take these colors; right to your custom er's home. Just turn aiiy chip over, and you have the harmonizing hues for each color. any wall paint which Fve. used in the past. In most cases, we have been able to get a finished result over any type of painted surface with one cphtT Get your nearest "Dutch? Boy" dealer to show you how easy color planning is with the new Color Gal lery ... and what a useful sales tool the Pocket Editioli can be for you. NATIONAL LEAD COMPANY: New York Atlanta; BaSaJo 3; ChieafoS; Gmannaii 3; ; iCIorelaad .13} Dallas 3} Philadelphia 25; Pittsburgh 12} St. Lotus 1} San P.rendscb 10} Boston 6 (National Lead Co. oi Mess.). Tfcisadverdseroent prepared by MARSCHAUC and PRATT Company, Inc,New York KD-4391--National Painters' Magazine^ February and October., 1954 dc 0000-IYLI-0000J6223 Painting Contractor Peter J. Connolly, right. "Dutch Boy" Representative David Hicks, leit. Dutch Boy Gets an "A" Pe t e r j . Co n n o l l y Pa in t in g & PAPER-HANGING ""re,oe * d ec o r at in g SillSv^Go d0n Frey S1??1? loadflaCMomgapatny Street Boston e, Massachusetts flegr Cordon: February Is, i954 ejtpe<!ts ~ sags la-s^SSS; on school decorating job from Bay State Painter Mr. Peter 1 Connolly's letter tells you why > -jj^2^:jys2ryi gpsr.2. " man naya sana J irS"-KalD ***"* r0U "d *>" organization f0P m Sincerely, School boards are finicky. But Painting Contractor Peter J. Connolly of Waltham, Mass., knows how to please 'em... the new "Dutch Boy" team: Color Gallery and Flat Wall Enamel, From him, this revolutionary, new alkyd resin paint gets an "A." For looksl Ease of application! Covering "the most stubborn surfaces ... with one coat, leaving no brushmarks!" And here's why he's sold on the new "Dutch Boy" Color Gallery. .. its large choice of wanted colors and its suggestions on the back of each color chip make harmonizing of colors very simple." With its three wonderful finishes (flat, satin, and high lustre), "Dutch Boy" Color Gallery can make your ' job... both colorplanning and paint ing... lots easier. Get your `Dutch Boy" dealer to show you how. Also ask him about the handy Pocket.. Edition of the "Dutch Boy" Color Gallery--paihters everywhere find it a wondeijful gales tool. National Load Company--NewYork 6; Atlanta; Buffallj 3; Chicago 80; Clndnnati 3; Cleveland 13; Dallas 2; Phila- f SffiM delpbia 25; Pittsburgh 12; St. Louis 1; 'njzQj San Francisco jlO; Boston.6 {National Y/rfJ Dead Co. of Mass.). *Eg.uiS. Put.Off. Wide choice of wanted colors in.the new ` Dutch Boy" Color Gallery. More than 100! And you can get a special Pocket Edition for use in your cus tomer's home. Just turn any chip over, and you have the harmonizing hues for each color. This advertisement prepared by MARSCHALK and PRATT Company, Inc, New York KD-4392--National Painters' Magazine, April & November, 1954^ OOOO-fOJ-000016224 From the "Show Me" State -a letter that will show you why the new Dutch Boy* Interior Finishes are great news for painters! Great news for painters -- the new "Dutch Boy" Color Gallery! And its wonderful new: alkyd resin finishes! As the news gets 'round--from state after state--you can tell `Dutch Boy' has scooped them all oh interior paints. Just as he's done for years on exterior paints. Jf2 C&esta?ds?w3>aay Look at Contractor says about hiding lutionary letter from Missouri Painting t B. Savage. Bead what; he 3 ifease of application, spread, " hd:d\frabilkyr' of these revo:ch Boy" finishes, m * is m .. 3son~ a iai._r.I'ec6-ived . tfatoiry feSUi{B Or take a{ tier's word. Indiana Painter J.e ." _ t writes,"their hiding-1sealing qualities ami; nuchl greater than, any wall paint which!! sijuse^'in the past." :' Or go Easttfor a Bay State (Massachu setts) verdict din the Color Gallery byPaint- ingG Peter J. Connolly. "Its large choicje of id colors and its suggestions on the iich color chip makeharmo- sizing of very simple." Very That's new fin; lustre! !iJ "Dots, sure'^pi-slliell , tion of the Gallery. from the field. Now ' ":and these amazing More than 100 smart decorator colors in the new "Dutch B^by" Color Gallery...and there's a Pocket Na t io n al "Le a d Oo mp an y : New York , 6} Atlanta; euffaW'lS; CSucago SO; Cia-. / dnnatiS^Cleyala^klliiaj'nalias 2; PhiW- jdelphia 251; Fittsliiaiglf St. Louis 1; \ San Pranctsco ld^.|Bostbn 6 (National Lesd Co. of Massi). iBeg.ir.S.Pot.aff Edition that enables you to take these col ors right to your customer's home. Just 1 tolrii any Chip over, and you have the har- irtbnizxng hues for each color. Thiss advertisement prepared by MARSCHALK and PRATT Company, Inc., New York KD-4393-Ni Painters Magazine, May, 1954'k KD-43193A--American Painter & Decorator, May, 1954 " 0000-NLi-0M016225 A letter that will ' sssttF7132 SUMMITWE. wfnat*.Ow U&30, 1984. Hr. , W m . open your eyes to the wonderfuljob new Dutch Boy* Interior Finishes are doing for painters Dear Cl#** Btart on oonP***es What's the word from painting contractor^? rasiis-- ^hiat are they saying about the new H "Dutch Boy" Color Gallery?.. . , and the revolutionary, new"Dutch Boy" alkyd resin finishes? ^si a?s gsssfthe t**lTtn b Gallery'vith ^"^iSea lAW JWjtgS aax*r<x*& ? ^*-11rSmel in'naW^ aod lci^ Finis^na trini 8114 t Edition t0 *' ,,rr api "^4 Fo?'1'1,54 iatoH * T 4-,,.a . a"1* sS * ?riE 10" nailery i a all Herd's what Painting Contractor Edward J. Schurig says in his letter from the "Buckeye" State, Ohio. At left! "We are very high in our enthusiasm over yriujr new Nalkyd finishes for their easy application, coverage, washability and all around satisfaction." And.from Painting Contractor Dan B. Saviage! ctf the "Show Me" State, Missouri: S*S** tS^e&, W4X "Their ease of application, spread, hiding power and durability convinced us that very sati8f8to ; four large these Diitch: Boy products are the most y yjii also, re?6^eoently fi^iS3Sfs^1 economical nd satisfactory materials for any!painting1 contractor to use." Sr nailery- ^ ^.sr.. In the`"Buckeye" State, in the "Show Me" ftihjer states across the nation, the r Gallery and new "Dutch Boy" i finishes (flat, satin, high lustre) oW&g! to be real eye-openers to Makes color planning easy for you and your customers More than 100 smart decorator colors in the new^ "Dutch Boy" Color Gallery. And there is a special Pocket Edition that enables you to take tfcjese colors right into your customer's home. Turn any,, chip over, and you have the harmonizing hues for i1 each color right at your fingertips. : ii; 'Dutch Boy" dealer half a he'll open your eyes to their adO..And to the great usefulness of Edition of the Color Gallery. ' e SSS Company: New York 6; ^Atlanta; 1 SO; CineSnaeti 3; Clevklaod St5jjjtjjfj '' ^8^. 12i Lead Cb. oflta). This advertisement prepared by MARSCHALS and PRATT Company, Inc, NewYork KD-4394--national Printers Magazine. June, 1954 0000-NLI-000016226 Is it hard to satisfy discriminating cus tomers? Not if you use the new "Dutch Boy" Color Gallery and die wonderful, new alkyd resin finishes: that go with it, Michigan Painting Contractor William H. Ovink suggests. In ease of application, spread, hiding power, durability, these new"Dutch Boy" Enamels are tops. "In addition," Mr. Ovink paints out, . I find it an advantage to have such a wide [selection of colors for it ;has enabled me to satisfy my most discriminating customers/' Customers like Mr* Paul H. Johnson! He's the designer and owner of the professional budding on which Mr. Ovink did such a professional job with new `Dutch Boy" alkyd resin finishes. "Theyprovided ihyitonants," Mr.John son writes National Lead Company, "with a fine choice of colors as well as a finish that would withstand the wear to which it is subjected in public buildings." See the new Color Gallery at your Dutch Boy" dealer. Three beautiful fin ishes -- flat, satin, high lustre. And, while you're at it, be sure to see the Pocket Edition of the Color Gallery, too1 * (Jpljj) National Lead Company -- New York 6; Atlanta; Buffalo 3; Chicago 80; Cleveland VV/y 13; Cincinnati 3; Dallas 2; Philadelphia 25; Pittsburgh 12; St. Louis 1; San s*f/ Francisco 10; Boston 6 (National Lead Co. of Mass.). b. if. s. Pat. Off. KD-4395~NationalPaintersMagazine, September, 1954 KD-4395A--American 'Painter andDecorator, September, 1954 0000-NU-000016227 Custom colors for nearly 900 homes! "Without the Dutch Boy* Color it would have been a `painter's nightmare' " . - .c.Vi ' . Wide choice of wanted colors in the new "Dutch Boy" Color Gallery. 100! And you can get a special Pocket '3 for use m your customer's hjcuine. J 1st tiitjh chip over, and you have the harnibnizin^ hues for each color. ...Mr. Clyde Ovard, Golden State" Painting Contractor No "painter's nightmare'* for Painting Con tractor Clyde Ovard of Stockton, California. Not even when he bad to prepare^oustom cofors for every room in nearly 900 Golden Gate Construction Co. homes! Hejust let lus customers "select fhenrown colors for eyery room right from the Color GaUery.,> And what paint did he use? ` jputch Boy" of course--including Flat Wall Enamel, a revolutionary alkyd resin finish that has painting contractors all over the country talking it up. Says Hoosfer Painter J. E. Thompson "Hiding ... sealing qualities are much greater than any wall paint which I've used in tie past" Says Missouri Painter Dan B. Savage "Base of application, spread,hiding power and .durability convinced us..." se the Color Gallery -- and these won derful,- new alkyd resin finishes (flat, satin, high* luster) -- at your "Dutch Boy" dealer. See the Pocket Edition of the Gallery, too-- it's mighty handy for helping cust maJps up their minds. Na t io n a l Le a d Co mp a n y -- New Tor*. Atlanta} 'jBaSelo 3; Chicago 80; Cincinnati' Cleveland 13; Dallas 3; Philadelphia 25; ' burhl2; St.1Lotas 1; San Francisco 10; ~ ' (National Lead Co. of Mass,). This advertisement prepared by MARSCHALK and PRATT Company, Inc, New York KD-4396--NationalPainters' Magazine, October, 1954 KD-4396A--American Painter & Decorator, October, 1954 `k At Oak Ridge; National Laboratory and other atomic energy installations much of the respon sibility for local protection against radiation is placed squarely bn lebd.' - There are four reasons, lead has unique value as a local shielding material. Density is the first qf those reasons. At 20 C., lead's density isj 11.35, as against 6 to; 9 for ferrous metals. Fot a given level of shielding; lead nearly always proves the Ifghfesf and least bulky ma terial <.. and thht with the most practical balance between ray-stopping power and Cost. The second reason is lead's behavior under radioactive baihbardmpnt. It absorbs rays with out itself becoming radioactive. Hence lead does not "deteriorate" under repeated attack. Like rhost materials, however, lead can be contaminated when radioactive chemicals form salts dpi its jriUrfabei. But with lead (and this is the third reason) the radioactive re- ufsj \q / action products either break down rapidly or may be easily removed with common solvents. Quick re-use of equipment... often within minutes ... is nearly always possible. The last reason is that no metal, is easier to work than lead ... a fact with obvious cost and fabrication implications. No question about it, you can depend on lead for local shielding. Arid you can depend on National Lead when ever you. want to make the most of lead's raystopping power. National Lead is experienced in designing:and fabricating radiation barriers . . . and at National Lead plants and: warehouses, adequate: supplies of lead in all required grades and stock forms are available. National Lead Company New, ,York .6; Atlanta; Baltimore 3; Buffalo 3; Chicago 8; Cincinnaif Cleveland] 13; DaUas 3). Philadelphia 25; Pittsburgh 12; Stj f/dtiis l; Boston d^Nathnel Lead Co. ol Mass.); Los Angeles 23 (lk(otritt-..Pi-'Kirk & Sord ine.}; Totonto, Canada (Canada Metal Company, Lihrute3). it prepared by JNiAH SCHALK and PRATT Company, Inc., New York -^$23~FN^'eonici, March '& August, 1954 Mr..'.: 0000-NLI-000016229 Ka.Hluirm'ia Why GRACE-NEW HAVEN COMMUNITY HOSPITAL, uses Lead to Radioactive Isotop radium Grace-New Haven Community justly famous institution. It's a leader m the use of radiationtofiombat disease and for research,. ? - id, a ductile metal, is easily formed into sctically any shape dictated by environment for specific shielding purposes. With simple tools the metal maytie cut, bent, machined, drilled or other wise worked to shape it for the job in hand. At Grace-New Haven, lead is used for local shielding and for storage of radioactive materials ... for several good reasons. A combination of three prime factors--density, cost and workability -- accounts for the virtual standard use of lead for radiation barriers in work with x-rays, radium and radioisotopes. Lead, with a specific gravity of 11.35, is the densest of any commonly available material. Where shielding space is limited, lead is almost always specified. Lead, classed as a common metal, costs less per unit of weight than metals in the ``precious" cate gory, which may have afcjout the Same shielding, capacity under identical conditions. National Lead Company, a principal supplier of lead products to many industries, offers its rerifearfih, production and distribution facilities to P the rapidly expanding nucleonics industry. Ifyou have need of lead shielding in any form --slab, sheet, brick, containers, etc., and produced by any method -- rolling, extrusion, molding, die casjrinjg or piachining -- contact the nearest National Lead office listed below. A leaflet on `iLead Shielding" will be sent on request. National Lead Company TjTaii' Yfork 6; Atlanta; Baltimore 3; Buffalo 3; Chicago 80; Cincinnati 3: Cleveland 13; Dallas 2; Philadelphia 25; Pittsburgh 12; Sf; Louts 1; Boston 6 (National Load Co. bi iiMass.}; Los Angeles 23 (Morris P. Kirk & Son, Inc.)} Toronto, 'Canada (Canada Metal Company, Limited). This advertisement prepared by MARSCHALK and PRATT Company, Inc, New York ' KL-4525--Nucleonics, July and October, 1954 -Jc 0000-M.M00016230 Lead Shielding.. to meet your needs Where lead shielding is indicated, on account of space limitations, the heed for' an easily "worked" material, or for reasons of economy, we would like to figure on your requirements. As "workers in lead" for many years, as a principal producer and marketer of all types of lead goods, National Lead Company is in excellent position to supply lead shielding that mlt meet your specifications. Stock Shielding We can usually "fill from stock," or furnish on short notice at all of pur Branches around' the country, orders for lead brick, slabs, sheet, sleev ing and other standard extruded, rolled, milled or cast forms. Custom Shielding Where "made-to-measure" shielding is needed (like the above CO-60 safe and cask, for example ) we will be glad to quote on receipt of your draw ings and specifications. A sales engineer will call if an on-the-job discussion is required. A leaflet on "Lead Shielding" will be mailed to you if you ask for it Please address nearest Branch. Vlgv /'SJ'tA National Lead Company /Vew York 6;Atlanta; Baltimore3; Buffalo(DepevrP.O.); Chicago 30; Cincinnati 3; Cleveland 13; Dallas 2; Philadelphia 23; Pittsburgh 12; St. Louis 1; Boston 6 (National Lead Co. of Mass.); Los Angeles 23 (Morris P. Kirk & Son, Inc.); Toronto, Canada (Canada Metal Company, Ltd.), This advertisement: prepared by MARSCHALK and PRATT Company, Inc., New York KL-5121--Nucleonics, October, 3954 ic 0OOO-NXJ-0OOO16231 "build-if-yourself" shielding For radiation barriers of many types, face. We have the dies and equipment to ' lead brick is the ideal material. While produce almost anything you want in brick can be, and frequently is; used for "bride shapes." ; the construction of permanent shields, this handy form of lead finds its greatest usefulness in the erection of temporary barriers. Where spedal shielding is required for the shipping, storage and manipulation of "hot" materials, we will be glad to furnish quotations. Tell us what you have in Lead brick of our manufacture stacks mind and send prints or sketches. solidly. Clean, smooth contour and sur face and maximum internal density are assured because the brick is produced by an extrusion process. Faces meet and For a copy of our leaflet on "Lead Shielding" please address our nearest Branch. match closely, no mortar or "binder" necessary. Several shapes and sizes of lead brick are available, from the small %" x 3" x 6" flat face to the large 2" x 6" X 3" curved National Lead Company New York 6; Atlanta; Baltimore 3; Buffalo (DeV pew P. O.); Chicago SO; Cincinnati 3; Cleveland fM 13; Dallas 2; Philadelphia 25; Pittsburgh 12; St. 9 Louis 1; Boston 5 (National LeatfCo. of Mass.); Los Angeles 23 (Morris P. Kirk & Son, Inc.); Toronto, Canada (Canada Metal Company, Ltd.). This advertisement prepared by MARSCHALK and PRATT Company, Inc., New York KL-5082--Nucleonics, November, 1954 it OOO0-NLI-GOOGI6232 'Dutch Boy" Stabilizers PRODUCT USE TRIBASE (Tribasic Lead Sulphate) Electrical and other compounds requiring high heat-stability TRIBASE E {Bask Lead Silicate Sulphate Complex) DS-207 (Dibasic lead Stearate} Low volume cost insulation Stabilizer-lubricant for sheeting, film, extrusion and molded compounds PLUMB-O-SIL A (Co-precipitate of Lead Orthosilicate and Silica Gel) Translucent and colored sheeting and upholstery stocks PLUMB-O-SIL B (Co-precipitate of Lead Orthosllicate and Silica Gel) Translucent and colored filai, sheeting, belting PLUMB-O-SiL C (Co-precipitate of Lead Orthosilieate and Silica Get) DYTHAL -(Di-bosic Lead Phthalate), DYPHOS (Di-baiic Lead Phosphite) NORMASAL (Normal Lead Salicylate) Highly translucent film and sheeting General purpose stabilizer for heat and light. Good electrical properties Outstanding tor heat and light in all opoque stocks, including plastisols and organosols As stabilizer or co-stabilizer in vinyl flooring and other compounds requiring good light-stabiiity BARINAC (Barium Ridnoleale) Stabilizer-lubricant for clears CALSTAR (Calcium Stearate) IEADSTAR (Lead Stearate) Where non-toxicity and lubricity are required As lubricant and co-stabilizer For full data or technical assistance, write: VuMVcu CHEMICALS # NATIONAL LEAD COMPANY tRea. v. s. Pot off. Ill Broadway, New York 6, N. Y. In Canada: CANADIAN TITANIUM PIGMENTS LIMITED 630 Dorchester Street, West Montreal This advertisement prepared by MARSCHALK and PRATT Company, Inc., New York KC-4682--OU, Paint & Drug Reporter, July, 1954 has what it takes to make foolproof exterior paints if* , if "Lead" is a wonder worker. And the type of "lead" that works wonders in exterior paints most eco nomically is "Dutch Boy" Basic Silicate White Lead "45X." The experience of many leading paint makers proves this. So do tests at National Lead's Sayville Expo sure Station, where many different pigments have been exposed for years. One of these tests "puts the fin ger on" a paint's ability to be self cleaning, yet preserve film integrity. This places right at your finger-tips proof that "Dutch Boy" Basic Sili cateWhite Lead "45X"gives you the precise control or balance needed in white House Paints. "45X" does more than that for ex terior paints -- much more, other Sayville tests show. IntintedHousePaints, itincreases film durability and resistance to color changes. In Primers, "45X" contributes greater adhesion, plus the water re sistance to maintain the paint film's adhesive bond. In Porch and Floor Enamels, it plasticizes the film, increases abra sion resistance, improves aanesion. In addition to its adaptability, "45X" is "lead" in its most economi cal form. You actually. use fewer pounds than with other white lead types. That's because the reactive portion of each "45X" pigment particle is concentrated at the surface and, thus, proportionately larger amounts of "lead" are made available. Cut complaints on your exterior paints. Use economical "Dutch Boy" Basic Silicate White Lead "45X." National Lead Company: New York 6; Atlanta; Buffalo 3; Chicago 80; Cincinnati 3; Cleveland 13; Dallas 2; Philadelphia 25; Pittsburgh 12; St. Louis 1; San Francisco 10; Boston S (National Lead Co. of Mass.). In Canada: Canadian Titanium Pigments Ltd., 630 Dorchester Street, W.t Montreal. `Hc k , n.S. I'at.OlT. This advertisement prepared by MARSCHALK and PRATT Company, Inc., New York KP-4733--Oil, Paint & Drug Reporter, May 10--Paint, OH & Chemical Review, May 6--Paint & Varnish Production, May, 1954 KP-4733A--Official Digest, May, 1954 0000-NIJ-000016234 BENTONE* GELLING AGENTS IN ... One of a series of condensations from laboratory reports detailing uses of BBNTONES 18-C and 34 New Bentone... 18-C... Gels Many High Polarity Organic Liquids Dutch Boy Bentone 18-G is a new gelling agent for organic liquids of high polarity- It has proved useful in gelling solvent systems of the type used in cellulosic lacquers, vinyl solu tions and dispersions, paint and var nish removers, epoxy resin coatings,' adhesives and industrial paints. ' - A unique expanded gel-lattice : structure is obtained when Dutch Boy Bentone 18-C is Used in such solvent systems, ift gives them stable and pre dictable bodying action, excellent pigment suspension and controllable penetration characteris tics. ^he'ljcoid igtiration als| provides reinforcing cdj; aracteristics which .con tribute rathe dry strength df resinous protective costings and it. improves the moisture resistance of the dried film. DUTCH BOY BENTONE 34 Improves Exterior Primers Exterior; primers gelled with Dutch Boy Bentone 34 show higher apparent viscosity levels. Figment suspension and brushability are good. The film formed is Strong, continu ous, and an excellent top coat base. BENTONE 34 Insures Better Color Control In formulating top coats or sash and trim paints, better color control is ob tained by using Dutch Boy Bentone 34. ` It prevents undue penetration and flooding. It also provides a controllable increase in viscosity, eliminates sag ging, and improves brushability. In top coat formulations Bentone 34 acts to reinforce the film without im pairing other desirable characteristics. In sash and trim paints, it helps develop uniform gloss characteristics. Now Ready... New BENTONE 18-C Brochure Information on the special properties and: applications of Dutch Boy Bentone 18-C is given in a new brochure. A free copy will be sent promptly, if you write. And ask for the Dutch Boy Bentone 34 Handbook if you have not yet received your copy. Vute/idctf *"Dutch, Boy" and "Bentone" are registered trademarks of National Lead Company. NATIONAL LEAD COMPANY 111 Broadway, New York 6, N. Y. In Canada: CANADIAN TITANIUM PIGMENTS LIMITED <530 Dorchester Street, West Montreal KC-4381--Paint & Varnish Production, February, 1954 A. KC-4381A--A merican Paint Journal, February 15--Official Digest, February, 1954 fl000-NLI-000016235 BENTONE* GELLING AGENTS IN MODERN PAINT FORMULATIONS ...one of a series of condensations from laboratory reports detailing uses of BENTONES18-C and 34 NEW GELLANT.. BENTONE 18-C... gives ideal blend of properties in flat lacquers Recent development of National Lead .chemical research is DUTCH BOY BENTONE 18-C ...a new gellant that develops a unique expanded gellattice structure in high polarity solvent systems. In flat lacquer formulations, for example, it allows the usq of pigment blends which combine good suspension of flatting pigments With the BENTONE 34 Steps Up Quality lh Interior Enamels exact degree of flatness desired. In this applica tion, BENTONE 18-C provides 3-way action. It (i) efficiently gels the highly pplar solvent mix tures (alcohols, esters, ketones): used in lacquer formulations,* (2) effectively prevents hard set tling of flatting pigments; (3) contributes mild flatting action in its own right. Other high polarity solvent systems benefited by DUTCH BOY BENTONE. 18-C include vinyl solutions and dispersions, paint and varnish re movers, epoxy resin coatings, adhesives and in dustrial paints. Formulators report five improvements in quality of interior enamels made with BENTONE 34... thixotropic viscosity, good brushability7 good color uniformity, freedom from sag. 'jThey alSo, get un impaired gloss at concentrations up to 4 ^bs./100 gals. Using higher concentrations of BENTONE 34, they get desirable satin-like ieffects. Faster Stipple Effects When stipple paints are bodied with DUTCH BOY BENTONE 34, stipple effects, free of irregu larities, may be produced without waiting periods. BENTONE 34 also controls sag or run effectively without impairing workability. BENTONE 34 Controls Penetration In Interior Flats Both conventional and low solids type interior flats are given excellent penetration control by BENTONE 34. In conventional flats, this prop.erty is combined with excellent flooding control to insure color uniformity. In low solids flats, BENTONE 34 provides better pigment suspen sion properties. Both types show improved brushability and Sag charabteristics. For Prospective BENTONE Users... A brochure giving properties and application in formation on DUTCH BOY BENTONE 18-C is now ready. If you do not have this brochure (or the 84-page DUTCH BOY BENTONE 34 Hand book) write today. *"Dutck Boy" and "Bentons" are registered trademarks of National Lead Company. NATIONAL LEAD COMPANY IT 1 Broadway, New York 6, N. Y. In Canadas CANADIAN TITANIUM PIGMENTS LIMITED 630 Dorchester Street, West Montreal Tin's advertisement prepared by MARSCHALK and PRATT Company, Inc., New York KC-4382--Paint & Varnish Production, April, 2954 BENTONE* GELLING AGENTS IN MODERN PAINT FORMULATIONS ...one of a series of condensations from laboratory reports detailing uses of BENTONES 18-C and 34 NEW DUTCH BOY BENTONE 18-C IMPROVES BOTH EPOXY RESIN PRIMERS AND TOP COATS BENTONE 18-C is a. new DUTCH BOY gellant for liquid mixtures containing high proportions of polar constituents... such as epoxy resin coating solvents, for ex^tnple. Thus BENTO;NE 18-C imparts useful properties to industrial paijnts based on epoxy resin vehicles. It gives both tljie baited and the air-dried anti corrosive primers and \yhite topcoats improved film integrity and brashability. BENTONE 18-C injures good brushing proper ties and freedom from Hard pigment settling. It also gives anti-corrosive primers desirable increases in water resistance.jln wtyte epoxy resin topcoats, film thickness and sag properties may be controlled by varying usage of BENTONE 18-C. BENTONE 34 Boosts The Durability ofAsphalt Paints Because it reinforces Asphalt Paint films, BEN TONE 34 minimizes softening due to heat -- em brittlement due to cold), ft also overcomes sag ten dencies -- no adverse effects on solvent release and drying time. Gives Excellent Pigment Suspension To Metal Protective Paints Noted for contributing excellent pigment sus pension to metal protective paints, BEN TONE 34 also imparts improved moisture resistance and water repellency. Improves working properties, too --no adverse action on adhesion, no impairment to drying. HOW TO FIND OUT MOIlE ABOUT DUTCH BOY BENTONES... Write for new brochure, "DUTCH BOY BEN TONE 18-C." It gives properties, application, in corporation suggestions. And, if you do not yet have a copy,; send for the 84-page "BENTONE Hand book." It covers in detail theory of BENTONE ac tion, use factors, general formulations with refer ence to BENTONE 34. VuMdctt Gets an "A" in Settling Test By using BENTONE 34, a manufacturer of a light metal alloy primer was able to meet the severe settling test imposed by military specification. The test, involving dilution with two and one-half vol umes of toluene, is most difficult to meet in regular production. CHEMICALS 1 *"Dutck Boy" and "Bentons" are registered trademarks of National .Lead Company. NATIONAL LEAD COMPANY 111 Broadway, New York j6, N. Y. In Canada: CANADIAN TITANIUM PIGMENTS LIMITED 630 Dorchester Street, West Monfrea! This advertisement prepared by Ma r s CHALK and Ph a t t Company, Inc., New York KC-4383--Paint & Varnish Production, ]une, 1954 0000-NLI-000016237 BENTONE* GELLING AGENTS IN MODERN PAINT FORMULATIONS ... one of a series of condensations from laboratory reports detailing uses ofBENTONBS 18-C and34 NEW DUTCH BOY BENTONE U-C BOOSTS APPARENT VISCOSITIES OF VINYL FINISHES HOW DUTCH BOY BENTONE 34 IMPROVES CLEAR FINISHES DUTCH BOY BENTONE 34 decreases sagging and running in clear finishes. When properly dis persed, it does not; appreciablyreduce g(oss of clar ity. By preventing hard settling and maintaining thorough, even dispersion of flatting agents, it pro motes good uniformity. Rubber-Base Paints Proved More Durable with BENTONE 34 In a recent 8-month test, severe alligatpring and checking developed in a styrene-butadiene paint ...but not in the same paint with 6 lbs./100 of BENTONE 34 added. Besides limproving film durability in this and chlorinated rubber paints, BENTONE 34 aids brushing, controls penetra tion, reduces sag. GIVES BODY TO TRAFFIC PAINTS WITHOUT INCREASING SET TIME Bodying traffic and zone marking paints with BENTONE 34 does not retard solvent release. Paints set within minutes. With glass bead reflec tor types, hard packing is eliminated without im pairing adhesion. Want to know More About Dutch Boy BENTONES? You can easily get details on the new DUTCH BOY BENTONE 18-C. Just write for our bro chure. Ask for the 84-page BENTONE 34 hand book, too, if you haven?t a copy. It gives theory, use and formulations. Vinyl finish formulators are welcoming BEN TONE 18-C...the recently developed DUTCH BOY gelling agent for high `polarity organic sys tems. They find BENTONE 18-C ideal for overcom ing low viscosity resulting when large proportions of ketone thinners are used to dissolve vinyl resins. By bodying the paints to higher apparent viscosi ties, BENTONE 18-C greatly improves working properties* and reduces hard pigment settling and sag. In a typical gray vinyl topcoat recommended for use over a vinyl primer in a marine or metal protective application, BENTONE 18-C does even more. It prevents "floating" due to separation of lampblack and titanium dioxide and gives greater color uniformity. Its expanded gel lattice structure also contributes valuable film reinforcement prop erties. VutchVoH* M* Emmam Dutch Boy" and "Bentone" are registered trademarks of National Lead Company. NATIONAL LEAD COMPANY ITT Broadway, New York 6, N. Y. In Canada: CANADIAN TITANIUM PIGMENTS LIMITED 630 Dorchester Street, West Montreal This advertisement prepared by MARSCHALK and PRATT Company,.Inc, New York KC-4384--Paint 6 Varnish Products, August, 1954 0000-NLI-000016238 < ' BENTONE* GELLING AGENTS IN MODERN PAINT FORMULATIONS ...one of a series of condensations from laboratory reports detailing uses of BENTONES 18-C and 34 VINYL ANTI-FOULING PAINT STORAGE PROBLEM SOLVED BY NEW BENTONE 18-C BENTONE 18-C answers the very critical storage problem presented by a high concentration of cuprous oxide in vinyl antifouling paint This new Dutch Boy gellant was; specially developed by, National Lead research tp iattain full gel structure easily in highly polar vehicles. Thus, in the following typical formula tion, it efficiently retards pigment settling, makes reincorporation of cuprous oxide easy. Typical "Good Storage" Formula MATERIAL LBS. GALS. Cuprous Oxide............................................ 800 BENTONE 18-C...................................... IS Vinylite Resin VYHH................ ............ 80 Rosin ................ ............................. ............ 80 Tricresyl Phosphate..................... ............ 30 Methyl Isobutyl Ketone............ ............ 275 Xylene.............................. ............. iS.7 1.0 7.1 8.9 3.0 - 41.1 2`f.8 1460 101.6 BENTONE 34 Aids Mastic Compounding Production and performance of putty, caulking com pounds, and wood fillers are improved by DUTCH BOY BENTONE 34. Since adhesion, rate of setting, and hardening remain unaffected, no reformulation of proven trade items is required. The effect of BENTONE 34 is to improve: Initial wetting of fillers. Reagglomeration of par ticles is prevented, need of "sweating" new batches is virtually ended. Storage properties. Compounds seldom require reworking before use since BENTONE 34 mini mizes oil separation or hardening. Working properties. By controlling flow charac teristics, BENTONE 34 establishes a good balance of working properties... makes formulations appli cable in both hot and cool weather. Perform&iice. BENTONE 34 improves both di menstonal stability and moisture resistance. Gives stains better flow properties BENTONE 34 helps control flow characteristics in stains. In standard stains, it minimizes streaking, bleed ing, migration of colorant. In shingle stains, it controls bad draining tendencies, insures uniform film thickness and feasy application. In both types, it reduces sagging, control^ penetration, imparts package stability and assures 'shade uniformity. Just Out! New! BENTONE 18-C HANDBOOK This new, 32-page, "DUTCH BOY BENTONE 18-C HANDBOOK" is packed with valuable information. It gives properties, theory, incorporation, effects, and typical formulations of BENTONE\ 18-C. Write for free copy. Ask for the BENTONE 34 Handbook, too ... if you don't already have one. VMdoft ``"Dutch Boy" and "Bentone" are registered trademarks of National Lead Company. NATIONAL LEAD COMPANY 111 Broadway, New York 6, N. Y. In Canada; CANADIAN TITANIUM PIGMENTS LIMITED ^ * 630 Dorchester Street, West Montreal This advertisement prepared by Ma r s c h ALK and PRATT Company, Inc., New York KC-4385--Point & Varnish Production, October, 1954 OOOO-NLJ-000016239 BENTONE* GELLING AGENTS IN MODERN PAINT FORMULATIONS ...one of a series of condensations from laboratory reports detailing uses of BENTONE 18-C and'34 NEW GELLANT IMPROVES PROPERTIES OF HIGHLY POLAR ORGANIC LIQUIDS National Lead's recently developed BENTONE 18-C does for highly polar systems what DUTCH BOY BENTONE 34 does for low and intermediate polarity systems. Here are five out, of fourteen improvements observed in organic liquids gelled with BENTONE 18-C. Permits Predictable, Reproducible Bodying . . Viscosity increases are directly proportional to BEN TONE 18-C additions, reach maximum value imme diately after proper dispersion. Their thixotropic na ture is outstanding and highly desirable# coatings. Betters Brushability. . .To coatings "pull" when brushed, DUTCH BOY B, gives desirable "shortness." Many low systems, such as vinyl paints and lacquers/ proved. Improves Pigment Suspension...TheBEA .ft 18-C gel helps wet pigment particles and effectively^ couples free vehicle with the adsorbed vehicle. Pig-^ BENTONE 34 in Maintenance Paints Steps Up Working Properties In mill white finishes and other maintenance paints, BENTONE 34 improves brushability, prevents sag ging and hard settling, increases moisture resistance and film strength. By controlling penetration, it insurlss color and gloss uniformity, too. ment particles are, coated with a gel-vehicle envelope which aids suspension and prevents agglomeration. Settling problems disappear. Hard cake is prevented. The same action helps prevent separation of vehicle : or thinner from pigments in highly loaded systems. :Y;Clea systems employing flatting agents show marked ^imm-dyement m pigment suspension. ^P^eygnls Sag lq LowViscosity Pamts.^.BENTONE 18rG-j3ijeyents excessive sag or drain; permits develop- ghef viscosity, low solids coatings with maxiudihg and low dry film thickness. In doctorblade%pplied coatings, it provides accurate control of "strike-through." Package Stability Excellent.. . Systems bodied *. n BEJT'tONE 18-C prove remarkably stable and pi.d'*! ble. Paints neither thin out nor after-body dur ing lon storage...a valuable asset. Mge is- * New BENTONE 18-C Handbook Ready! properties, theory, incorporation, effects, typical for mulations ... they're all there in the new, 28-page "DUTCH BOY BENTONE 18-C HANDBOOK Write for free copy. And if you don't yet have the BENTONE 34 Handbook, ask for that, too. Gives Non-inflammable Removers Easy -to- handle Properties 'Boy" and "Bentone" a registered trademarks of Ndtiohal Lead Company. When bodied with BENTONE 34 to paste consistency, non-inflammable paint and varnish removers show little change in viscosity with temperature, have ex cellent storage stability and thixotropic characteristics. After-flow is reduced. NATIONAL LEAD COMPANY Til Broadway, New York 6, N. Y. In Canada: CANADIAN TITANIUM PIGMENTS UM1TED 630 Dorchester Street, West * Montreal ... This advertisement prepared by MARSCHALK and PRATT Company, Inc., New York KC-43S6--Paint and Varnish Products, December, 1954 ~k w Whyis "Lead" used to control Sulphuric Acid Corrosion? For centuries '`Vitriol" was hard to harness. But in 1746, Roebuck of Birmingham found how to tame this workhorse of the chemical industry. He used lead. Lead is stilL the first metal to look to for control of sulphuric acid, corrosion.' It's basic in producing H.SO.*. It's basic in handling HaSO-t, It's basic in con centration, recovery and storage of HoSO-i. Lead should come first tp mind in the control of corrosives because: /Lead makes and wears its own protective armor.Repairs it, too; In contact with HsSO* (and many other acids) itmakes fbir, itself an impervious, insoluble, self-mendiug coatmgiwhich only an abnormal condition destroys. fLead cooperates when it is ahricated.No common metal 2 ig'easier to jWor!|. Even in the field you can easily melt andcast it,-, mold and shape it... cut or form it You can "burn''' (weld) lead to leddwith simple equipment You can bond to steel or Copper. 3 Lead is economical and available, its cost per pound is low. It cdsis little to maint&n. When its application has runitg jqourse, lead has! fyigh salvage value...often a substantial percentage of Original metal cost --b- WHAT GOES FOR LEAD AND H2SO. GOES FOR LEAD AND HUNDREDS OF OTHER CORROSIVES When you think of Lead... ,, . ,, ' think of National Lead National Lead puts lead in your hands in all the grades and forms you may require. National Lead provides all common mill shapes and sizes and forms . . . sheet, pipe, fittings, valves. Or you can have National Lead "tailor-make" lead equipment for you. So put National Lead first in your thinking when you want to combat corrosion. Call on National Lead for technical assistance. Ask for a copy of the new booklet on "Chemical Lead Products." PoUOff. National Lead Company Note York 6; Atlanta; Baltimore 3; Buffalo 3; Chicago 80;. Cincinnati 3; Cleveland 13; Dallas S; Philadelphia 25; Pittsburgh 12; St. Louis 1; Boston 6 (National Lead Co. of A/ass.); Los Angeles 23 (Morris P. Kirk & Son, Inc.); Toronto, Canada (Canada Metal Company, Limited). Ibis advertisement prepared by MARSCHALK and PRATT Company, Inc, New York KL-3965--Petroleum Processing, January--Chemical Engineering, February, 1954 00aO-NLI-#00016241 Jli- V is "Lead" used to control Sulphuric Acid Corrosi Find H-2SO4 and you're apt to find lead. Lead's fought H2SO,i corrosion for several cen turies and its usefulness grows steadily. The past few years have seen lead go into new types of electrostatic and sonic air purifiers; into new waste treating equipment; bubble towers; de vices for processing, recovering and storing sul phuric acid and other chemicals. And new forms of cage-type sheet lead struc Aluminum sulphate. (From Lee's "Materials of Construction for Chem Industries") BOpercent ,srvj_. through 100mesh ----------------------------------- Crushing Bauxite and feeder grinefina counfercurtierrf decantation 8a S for , reducing Bauxite Sulphuric acid BOdeg. Be. ft UJ tures have been developed.. . along with new bond live sieam ^Reaction agitators ing and strap lining methods, new constructions . for high temperature erosion-corrosion service, automaticstud welding. New, non-destructive tests Thickeners for countercurrent (decantation Pump | Pump / ^umP for bonds, linings and welds have been devised. More is coming soon ... coming from research into anodic corrosion of lead in sulphuric solutions ... into lead's age hardening and creep properties . .. into unknowns. What about lead in your own acidhandlingequipment... considered in the light of this newftle&d technology? It's worth thinking about, and ri^ Lead When you think of Lead... think of National Load --b- WHAT GOES FOR LEAD AND H2S04 GOES FOR LEAD AND HUNDREDS OF OTHER CORROSIVES National Lead puts lead in your hands in any grade you may require and in every conceivable form--sheet, pipe, coils, fittings, valves, pumps and vessels. Or you can have National Lead fabricate lead equipment to your specifications. So put National Lead first in your thinking when you want to combat corrosion. Call on National Lead for technical assistance. Ask for a copy of the new booklet on "Chemical Lead Products." National Lead Company IteU. V. S. i'nl.Off. New York 6; Atlanta; Baltimore 3; Buffalo 3; Chicago 80; Cincinnati 3; Cleveland 13; Dallas 2; Philadelphia 25; Pittsburgh 12; St. Louis 1; Boston 6 (National Lead Co. of Mass.); Los Angeles 23 (Morris P. Kirk & Son, Inc.); Toronto, Canada (Canada Metal Company, Ltd.). 1954 ~k'Jin's ad vercisement prepared by Ma RSCHALK and PRATT Company, Inc, NewYork KL-3967--Petroleum Processing, May & November--Chemical Engineering, Jane & December, Why it pays to stabilize vinyl film and sheeting... with "Dutch Boy" Plumb-O-Sil C There are three pay-offs for you, when you stabilize your vinyl film and sheeting compounds with "Dutch. Boy" Plumb-O-Sil C. First... you're sure of good dean color. With most dyes and pigments, Plumb-O-Sil C enables the com pounder to obtain deep shades and vivid colors. Be cause it has no appreciable tinting strength, Plumb-OSil C does not affect color values. Second . . . you're sure of highly translucent film stock. That's because Plumb-O-Sil C's refractive index closely approximates that of vinyl chloride resins. Third ... you're sure of two processing advantages. Heat stability is good... pre-dispersion is unnecessary. For an extra pay-off... Plasticize with one of the three great, new "Dutch Boy" double-duty Primary Plasticizers that combine both low temperature flexibility and low volatility. Or with one of the four new, high purity, standard "Dutch Boy" Plasticizers. They team up with "Dutch Boy" Stabiliz ers, help reduce cost and simplify processing of vinyls. For more data on "Dutch Boy" Stabilizers and Plasticizers, for technical application help, just write. "Dutch Boy" Stabilizers PRODUCT USE TRIBASE (Tribasic lead Sulphate) TRIBASE E (Basic Lead Silicate Sulphate Complex) Electrical and other compounds requiring high heat-stability Low volume cost insulation DS-207 (Dibasic Lead Stearate) Stabilizer-lubricant for sheeting, film, extrustion and molded compounds PLUMB-O-SIL A (Co-precipitate of Lead Orthosillcate and Silica Gel) Translucent and colored sheeting and upholstery stocks PLUMB-O-SIL B (Co-precipitate of Lead j Orthosilrcate and Silica Gel) | Translucent and colored film, sheeting, belting tijtlfSB! Highly translucent film and sheeting OYTHAL (Di-basie Lead Phthalate) DYPHOS (Di-basic Lead Phosphite) NORMASAL (Normal Lead Salicylate) BAR1NAC (Barium Ricinoleate) CALSTAR (Calcium Stearate) LEADSTAR (Lead Steorate) General purpose stabilizer for heat and light. Good electrical properties Outstanding for heat, light, weathering, in opaque stocks ineluding plastisols and organosols As stabilizer or co-stabilizer In vinyl flooring and other compounds requiring goad light-stability Stabilizer-lubricant for clears Where non-toxicity and lubricity are required As lubricant and co-stabilizer CHEMICALS NATIONAL LEAD COMPANY 111 Broadway New York 6, N. Y. This advertisement prepared by MARSCHALK and PRATT Company, Inc., New York KC-4378--Plastics World., August, 1954 ft 0000-NLI-000016243 A service for early birds engineering new metal products ,.. early birds are sheet metal design engineers and production men who make a point of getting the gremlins out of nett products or new models in early stages... If you're an Ea r l y Bir d , here's a new service you'll appreciate. It starts when engineers of National Lead's Tool & Stamping Department go over your designs, looking for production bugs and ways to cut costs. Next step is to cast try-out tooling, in "Kirksite" A or "Nalcolite" plastic ... and to make up the parts in the stock you want, After that, National Lead assembles pilot models... as many as you want. Once dies, parts, and pilot models are proved to your satisfaction, the try-out tooling goes to you for medium-run production or' foi* duplication in steel when you plan extremely high production. By the time you're ready for full scale production, every procedure, every cost is proved. Just chirp up if you would like to know more about this new Tool & Stamping Department service. National Lead Company This advertisement prepared by Mar s CHALK and PRATT Company, Inc., New York KL-435Ci--Product Engineering, March 1 & September 1--Design News, March & August- Appliance Manufacturing, March & September, 1954 O0OO-NLI-O0OO16244 metal products ... early birds are sheet metal design engineers and production men who make a point of getting the gremlins out of new products or new models in early stages. -. Are you ari*EARLY Bir d ? Then here's a new service to help you bring new products in on the beam... First step is to take your design to engineers in National Lead's Tool & Stamping Department. They'll check for production bugs and' ways to cut costs. Then they'll cast try-out tooling fn/TSrksite" A or "Nalcolite" plastic and stamp out components ... making any indicated changes. If you need pilot models, they'll assemble them too. Once you're satisfied with dies, parts, and pilot models, National Lead turns the try-out tooling over to you... for medium-run production or for duplica tion in steel tooling for very long runs. Before full scale production is set up, most of your worries are over. Have you a new design on the boards? Do you want more details on this new- Tool & Stamping Department Service? Then just sing out. National Lead Company 900 West I8th Street j Chicago 80, Illinois This advertisement prepared by Mar s CHALK and PRATT Company, Inc, NewYork KL-4558--Product Engineering, May and November---Design News, April 1 -and October 1-- Appliance Manufacturing, May and November, 1954 ir 0000-NLI-000016245 metal products n ...early birds are sheet metal design engineers and production men who make a point of getting the gremlins out of new products or new models in early stages... ?! Here's a new service that will appeal to you - ifyou count yourself an Ea r l y Bir d . First, National Lead's Tool & Stamping Depart ment engineers go over your designs with you, scouting possible production bugs and ways to cut costs. Then, National Lead casts try-ou^tooling for you in "Kirksite" A or "Nalcolifce" plastic ... stamps out the parts in the stock you specify.. . assembles pilot models if you want... and refines detail in dies, parts and pilot models until they're proved to your satisfaction. AH this accomplished, the try-out tooling goes to you for medium-run production or for duplication in steel for very long run tools. With this Tool & Stamping Department service you have the gremlins out well before full scale production is set to roll. So if you have a new product or new model coming up, do as other Ea r l y Bir d s are doing, write: National Lead Company 900 West I8th Street Chicago 80, Illinois This advertisement prepared by MARSCHALK aad PRATT Company, Inc., New York KL-4539--Product Engineering, July and November--Design News, Jane 1 and December1-- Appliance Manufacturing, July and December, 1954- 0000-NLI-000016246 with metal operating costs? em down with Blatchford! Blatchford is the NATIONAL name for DEPENDABLE METAL The "little differences" in Blatchford Metal, put there by a century of metal-making experience, can make a big difference in your metal operating costs. You get uniform, low-dross melting; smooth performance in the casting cycle; solid slugs; type and plates that print clean and true. With results like that it's easy to see why the "mole hills" of difference in Blatchford make "mountains" of difference in metal performance .. .'all along the line from original pig to killed forms in the re-melt. . So, if you want to clamp down on operating costs, put Blatchford in your metal pots. Use these Blatchford Extras, too Complete-laboratory facilities: Get a prompt, -'accurate, free analysis of your metal stock. Send a typical sample -- slugs, shavings, type or plates--to pur nearest'office. National network of service centers: When you're stumped by some metal problem ... when you need new metal fast.., when you have dross for pick up), get in touch with the nearest Blatchford office -- they're all over the map! Free helps for printers and publishers: For informative literature on type metal and its-use... for a chart to help put more efficiency in your re-melt operations ... for a gauge that measures type, slugs and brass mats, write the nearest Blatchford office. BLATCHFORD DIVISION Na t io n a l Le a d Co mp a n y Atlanta, Baltimore, Chicago, Cincinnati, Cleveland, Dallas, Philadelphia, Pittsburgh, St. Louis; New York: E. W. Blatchford Co.; New England: National Lead Co. oi Mass^ Boston; Pacific Coast: Morris P. Kirk & Son, Inc., Los Angeles, Emeryville (Calif.), Portland, Seattle, Phoenix, Salt Lake City; Canada: Canada Metal Co., Lid., Toronto, Montreal, Winnipeg, Vancouver. Observing Blatchford's 100th Anniversary A Century of metal-making experience in every pound ... a plus you get only in Blatchford This advertisement prepared by MARSCHALK and PRATT Company, Inc, New York KL-3%8--Publishers Auxiliary, January, 1954 <HH>0-NLI-000016247 Pound costs down ... keep production up --use Blatchford Observing Blatcjiford's 100th Anniversary A Century of metal-making experience in every pound a p/us you get drily in Blatchford, When you use Blatchford. Metal, good slugs, type and plates come naturally. You get uniform, low-dross melting. You get smooth performance in die casting cycle. You get solid slugs, type and plates. When you put Blatchford Metal in yourmachines, you keep operating costs down and production rates up ... all along the line: Casting operations move fast and smoothly. On the presses, type and plates print clean and true... stand up under long runs. So if yorfre aiming at lower costs, standardize on Blatchford MataL Cash in on these Blatchford Extras Complete laboratory facilities: Get a prompt, acdUriate, free analysis of, your metal stock. Send a typical sample 7- slugs, shavings, type or plates -- to pur-nearest office. National network of service centers: When yorfre stumped by some metal problem... when you need new meial: fast .. . when you have dross for pickiip, get in touch with the nearest Blatchford office--the^rd all over the map! Freehelp; fonprinters and publishers: For in formative literature on type metal and its use... for a chart to help put more efficiency in your re-melt operations ... .|:jfdf.a gaii!g^jthat measures type, slugs and brass mats, yrrite the nearest Blatchford Office. BLATCHFORD DIVISION -- Na t io n a l Le a d Co mpa n y -- (i Cftfcdgb, Cincinnati, Cleveland, Dallas, ' * ' '' | New York: E. W. Blatch- iorfd Cp:;\]N''4wfEn^l^nd: Nftiohal Dead Co. of Mass., Boston; d Coast: Morris Pi 'Kirk jSsjlSo^] Inc., Los Angeles, Emery ville (P'^y^atid; ':'Seft^Je, tfhoenix, Salt Lake City; Caned j; CafiadaMetal Co., Ltd., j Porpnto, Montreal, Winni peg, Vancouver. Blatcjiford is the NATIONAL name for DEPENDABLE METAL KL-3969--Publisher's Auxiliary, February, May, August, November, 1954 ~k 0000-NU-000016248 A "Dutch Boy" Color Galleryroom: dominant color, Egyptian Green; accent, Aztec Gold. Kktfi looking info fc braini-new paint New - Flat Wal^E^jnel it's an alUydL-f0e-si-in finish? wonder paint if you've ever seen one l Home-lovers, you've had it coming to you for a long time .. . And here it is . .. new "Dutch Boy" Flat Wall Enamel ... a brand-new alkyd resin paint, the very latest development in interior finishes. Wondrousiy easy to use] Flows on like a dream with brush or roller. No brushmarks, no Iapmarks, no sag. Dries fast...no bother some "painty" odor. Wondrousiy smooth, beautiful finish! Even beginners have "the velvet touch" with this long-lasting "Dutch Boy" alkyd resin paint. And one coat's enough for most repaint jobs. Wondrousiy washable! Cleans quick and slick, and keeps its fresh, rich beauty even with repeated washings. And, oh, the wondrous decorator colors . . . more than 100. smart, lovely hues . . . that new "Dutch Boy" Plat Wall Enamel brings you. These same colors come in satin and high lustre finishes, too .. . with all the unique advantages of alkyd resin paints. Look in on your "Dutch Boy" dealer--his name is listed under "Paint" in your classi fied telephone directory. You'll find him and new "Dutch Boy" Plat Wall Enamel worth looking into. Write for a free copy of Co u n t On Co l o r . m Gd&fitFdi with tMeti doq * *Ees. U. S. Pat. OE. PAINTS ENAMELS VARNISHES It's easy to find just the color you want in the new "Dutch Boy'' Color Gallery Modish pastels, subtle in-between shades, -i^gs gorgeous deep tones ... your favorite color is ^ ^ right at your fingertips in the new "Dutch Boy" Color Gallery. And chips you can take home tell you which colors go together. See the new Color Gallery at your "Dutch Boy" dealer. Pick your color, and let the Gallery do the planning. NATIONAL LEAD COMPANY Dept. 301 (Address nearest office) .Veto 7ork 6; Atlanta; Buffalo 3; Chicago 8; Cincinnati 3; Cleveland 13; Dallas 2; Philadelphia 25; Pittsburgh 12; SI. Louis 1; San Francisco 10; Boston 6 (National Lead Co. o] Mass.). Please sendmeaFKEE copy of Co u n t On Co l o r --the "Dutch Boy" booklet, that shows how ihe Color Gallery can help "re-sbape" rooms, individual ize them, make them sing a new high note of beauty. Name- K W-37S4--The Saturday Everting Post, February 12--Better Homes & Gardens, February--American Home, March, 1954-- KW-3784A1--Farm Journal, March, 1954--~k 000O-NLI-O00016249 hikr it fnn]| t-xriicd heatilv-h'Vcrs. "The lid is ..IF Off new "Dutch Boy" Flat "Wall Enamel.. . llic brand-new alkyd resin finish that's the week-end painter's dream come true!' On like a dream! Easy and fast, with brush ir roller. No hrushrnarks, no lapmarks, no sag. Ouii-k to dry..with no annoying "painty" odor. A dream finish! Smooth, slick, uniform. An ullcyrl resin paint, long-lasting "Dutch Boy" Hal Wall Enamel is as close to being foolproof as paint can be. One coat's enough for most repaint jobs, too. hashes like a dream! . . . easy and fast!' iiojfcaled cleaning doesn't "take the edge off" rl.~ rich, fresh Beauty. Dreamy decorator colors! More than 100 heavenly tints and shades. They cornc in satin and high lustre finishes, top y ... with, all;the unique advantages of alkyd resin paints. ` Home-lovers, in new "Dutch Boy" Flat Wall Enamel, you have an open invitation to paint the gloom from every room. Call oh your "Dutch Boy" deaIer (his name is listed under "Paint";in your classified telephone directory), and merrily you'll paint along. Today, write for a'free copy of Co u n t ON:CcftOR. PAINTS - ENAMELS VARNISHES Modish pastels, subtle in-between shades, gorgeous deep tones y.. yourTavprfte color is. atj your fingertips in the pew "Dutch Bpy'^ Gdlor Gallery. And chips you can take home tell you which eplors gp together. See the new Color'Gallery at yo:[ir "Dutch Boy" dealer. Pick your color, and let the Gallery do the planning. NATIONAL LEAD COMPANY .Dept. SOS {Addins:nearest office) Neat York 6;. Atlanta; JSiifffilo S; Chicago 8; Cincinnati 3; CJevtlend 13; polios Si 'Pfultdelpkic. 25- PUt&argh 12; Si. Laais 1; Sun Francisco 10; hasten :6. {National Lead ~Cp\ o/ tiass.). Please ^snd lae a Fr e e copy of Co o k t Co l o r -- the "Dutch Bcjy" Bc|bkletjtlia:t;jsliowp.how,the Color Gallery can help "ro-sbape" them, make diem sin? a newinghnotcofbeauty. Name,-. _________________ ________________________ ________ Address... ........ ._.______________________ _____ City. .Zone______ State. K <254--The Saturday Evening Post, March 13--Belter Homes and Gardens, March--American Home, April, 1954-- KW-4254A--Farm Journal, April, 1954-- A O0OO-NLMOOOW25O A little home a Jot qfj^ippiness Big or little, your home will keep its good looks longer... painted with "Dutch Boy" Bright White House Paint Little or big. a home is forever. And if you want yours to be forever fresh and sparkling... forev er a source of pride and happiness ... paint it regularly with "Dutch Boy" Bright White. Your friends will tell you, "You've got the whitest house in town." It will stay that way, too. For "Dutch Boy" Bright White House. Paint is self-cleaning. Rain just washes the dirt away. On top of that. Bright White is easy to apply. "Easy off the brush, easy spreading, easy to level off smoothly," painters say. And one coat's usually enough for most repaint jobs. This year paint your home with sparkling Bright White. Or with "Dutch Boy" House Paint in Colors ... as long-lasting and lovely as famous Bright White. And "Dutch Boy" Sash and Trim Colors do gay and lively things for both. You or your painter can get Bright White ... House Paint in Colors ... Sash and Trim Colors ... at your "Dutch Boy" dealer. Listed under "Paint" in your classified telephone directory. See him real soon- Today, write for a copy of "Co u n t On Co l o r .1' Fr e e! Jjfoe with ENAMELS, VARNISHES Fr e e ... Co u n t On Co l o r .,. full of fresh, new ideas .about painting homes, outside and inside. Shows how . the new "Dutch Boy" Color Gallery simplifies color selection and planning. Just mail the coupon. NATIONAL LEAD COMPANY Dept. 309 (Address nearest office) New York 6; Atlanta; Buffalo 3; Chicago 8; Cincinnati 3; Cleveland 13; Dallas 2; Philadelphia 25; Pittsburgh 12; St. Louis 1; San Francisco 10; Boston 6 (National Lead Co. ofMass.). Please send me a Fr e e copy, of Co u n t On Co l o r , your idea-a-page, fall color booklet on home decoration. Address., City-... . KD-3785--Saturday Evening Past, April 10-Better Homer & Gardem, April-American Home, May, 1954KD-3785A--Farm Journal, May, 1954-- 0000-NLI-000016251 -/ You pick a color V . --the new "Dutch Boy*' . Color Gallery does the planning Modish pastels, subtle in-between shades, gorgeous deep tones... your favorite color is at vtiur fingertips in the new "Dutch Boy" Color Gallon. And chips you can take home tell you which mlor- gn together. See the new Color Gallery at your "Dutch Boy" dealer. Pick 3-our color, and let the Gallery do the planning. 1 . . . now that you have new "Dutch Boy" Flat.Wall Enamel, revolutionary alkyd resin interior finish Now all you painters can stop looking;. Here, at last, is tlie easy-does-it paint--new "Dutch Boy" Fiat ^ail Enamel--you've been looking for for years.' It's g brand-new alkyd resin finish and as foolproof as paint can be. You just roll or brpsh it,on, fast. No brushmarks, no lapmarks,j no sag. And no bother some painty odor with this quick-drying wonder paintI Your finish is bound to he smooth and slick and uniform. "You just can't go wrong," paint ers say, "with this 1 easy-does-it alkyd resin : paint," And one'coatliof net? "Dutch Boy" Flat Wall Enamel is enough for most repaint jobs. You can wash off jdirt iril a jiffy. Even with repeated cleaning, yojiir finish will keep its rich, frejsh beauty. On top of all this, |jyou have Hive G&tfidfy uM your choice of more than 100 smart decorator colors. They come in satin and high lustre fin ishes, too ... with all the unique advantages of alkyd resin paints. Now the lid is off new "Dutch Boy" Flat Wall Enamel, things are looking up for painters like you. So see your "Dutch Boy" dealer fhis name is listed under "Paint" in your classified phone directory), and get your rooms looking their best, the new easy-does-it "Dutch Boy" way. Today, write for the free copy of Co u n t On Co l o r . NATIONAL LEAD COMPANY Depu 313 (Address nearest office) fifew York 6; Atlanta; Buffalo 3; Chicago SO; Cincinnati 3; Cleveland 13; Dalles 2; Philadelphia 23; Pittsburgh 12; ' Sr. Louis Jj Son Francisco 10; Boston 6 {National Lead Co. oi Hass.). Please send me a Fr e e copy of Co u n t o n Co l o r -thg "Dutch Boy" booklet tliat shows how the Color Gallery can help "re-shape" rooms, individualize them, make them sing a new high note of beauty. OtMdott PAINTS ENA^IEIS VABNISHES K \V-4255--The Saturday Evening Post, May 8--Better Homes & Gardens, May-- American Home, June, 1954-- 0000-NLI-000016252 Ail beauty is yours for the asking... asking for "Dutch Boy" Paint, Siding: 164-Warm Gray and 110-Bright White House Paint. Windows, trim, rail, and doors: 210-White and 282-Light Green, Sash and Trim Colors. * s.2#^ for a family fhafe made its mark . merits the extra protection of. long-lasting "Dutch Boy" Home Paint Your home speaks for itself... and you. And if year iii, year out, you want to jje real proud of what it says, paint your home the "Dutch Boy" way. That way, you get the extra protection your home deserves. And extra beauty! There's a special snap and sparkle to "Dutch Boy" House Paint .whether in Bright White or In colors. All this you get without extra effort, too. For besides going on easy and fast, "Dutch Boy" House Paint is high hiding--so it often saves you a second coat on repaint jobs. Keep your home up to the mark with long- lasting ``Dutch Boy" House Paint. See your "Dutch Boy5' dealer--listed under "Paint" in your classified telephone directory. Or see your painter. Also write for a free copy of Co u n t On Co l o r . five CoMfitffy wttk ...Qtitcfi 'Bo h ' PAINTS ENAMELS VARNISHES Fr e e...Co u n t On Co l o r ...full of fresh, new ideas about painting hoipes, outside and inside. Shows how the new "DntchiBby" Color Gallery simplifies color selection and' plahmng. Just mail the coupon. NATIONAL LEAD COMPANY Dept. 317 (Address nearest office) New York'6; Atlanta; Buffalo 3Chicago 80; Cincinnati 3; Cleveland 13;, Dailas\ 2; Philadelphia 25; Pittsburgh 12; St. Louis 1; San 'Francisco 10; Boston 6 (National Lead Co. of Mass.). Please send: me a F|aEE copy of Co u n t On Co l o r , your idea-a-pagev full color booklet on home decoration. Name- _______s...-. _____________ Js,__-- Address City----------------------------------------- ZoneSlate----------- KD-4257--Saturday Evening Post, fane 5--BetterHomes & Gardens, June-- American Home, July, 1954-- 0000-NLI-000016253 Cailwy rmiiii; walls, Florentine Blue; woo i' /I Paint that If i 9' f to "eagy-c{oes-if'dGoraffnc| -, ? y yum t s . new, odorless "Dutch B(ry"Flat Wall Enamel, the cdkyd resin wonder finish! What's tieta in paint? New "Dutch Boy" Flat "Wall Enamel! It's an odorless aikyd resin paint--the last word in modern finishes. And take it from the "Dutch Boy," it will open your eyes to "easy-does-it" decorating. Easv docs it --easy and fast -- when you're brushing or rolling on new "Dutch Boy" Flat Wall Enamel. No brushmarks, no lapmarks, no sag. Easy to get a smooth, slick, uniform finish every time. ^ou just can't go wrong with this brand-new wonder paint--it's as foolproof as paint can be. And one coat's enough for most repaint jobs. Easy to wash! And repeated cleanings don't-'-'wash out" -the rich* -fresh-beauty of your finish. Easy to find just the/eolor you too. More than 100 m?'klovely And you can also get these colors in satin andizigh lustre At your "Dutch Bby" dealer. His name is listed under "Paint" in your classified telephone directory. See him soon, and today write for a free copy of Co u n t ' On Co l o r . Viflchdoy *IUg.v. s.Pat.Off. p a in t s '- En a me l s '* VAR^isgES You pick; a color--the new**Dutch Bo y " - Color Gallery does the planning ' V! - , Modishipastels, subtle in-between shades, gorgeous defeptones... your favorite color is at your fingertips jn the'new"Dutch Bo|y" Color Gallery. Aid chips yoay--t-^ can,take home tell you which colors gotogether. See thd new Color Gallery at your "Dutch Boy" dealer.' Pick yourcolor, and let the Gallery do the planning?/; NATIONAL LEAD COMPANY Dept.32l (Address nearest office) Tfeto York S; Atlanta; Buffalo 3; Chicago 80; l Philadelphia. 25; Pittsburgh 12; Sc. Louts 1; S Lead Co. o} Mass.); Please send me a Free copy of Co u n t o n Co l o r --ihe "Dutch Boy" booklet thal shows how the Color Gallery can help ''re-shape"rooms, individualize them, make them sing a new high note of beauty. K.W-4353--The Saturday Evening Post, August 21--Better Hcmies &.Gardens, July--American Home, October, 1954-- 0000-NLI-000016254  ' /* r i'-.- Creamy, dreamy! And "Dutch Boy" all the way! Siding; 122 Cream House Paint, Windows, door, trim, fence:. 210 Sash & Trim White. Shutters: 774 Deep Turquoise, Quick-Drying Enamel.' sure sgea mans m/ope u/Mh/s You can tell when a man's in love, really in love, with his home. Tell by the way he pampers it! Does he keep it painted? You bet he does. Fainted `Tor keeps" with "Dutch Boy" House Paint! Try it. You'll like the extra protection "Dutch Boy" House Paint gives your home. You'll like its extra beauty, too---its very special snap and sparkle in Bright "White or in colors. Extra protection, extra beauty--but no extra effort! "Dutch Boy" House Faint goes on easy and fast. What's more, it's so high hiding it often saves you a second coat on repaint jobs. From now on, pamper your home--with "Dutch Boy" House Paint! At the sign of your "Dutch Boy" dealer --he's listecLunder.YPaint" in.your classified telephone directory. Or see your painter. And, today, write for a free copy of "Co u n t On Co l o r ". /uue Cc&tfii/fy with $Olf PAINTS ENAMELS VARNISHES Fr e e Co l o r Bo o k l e t --full of fresh, : J __ homes, outside and inside. Sbowsyilipw the new "Dutch Boy" Color Gallery simplifies cclof'selection and plan, niiig..It's FRF.Ef_Just mail, the coupon,.^ NATIONAL LEAD COMPANY Dept. 322 (Address nearest office) New York 6; Atlanta; Bogota 3; Chicago 80; Cincinnati 3; Cleveland 13; .Dallas 2; Philadelphia 25; Pittsburgh 12; St. Louis 1; San Francisco 10; .Boston 6 (National Lead Co. of hiassJ. Please send me a free copy of Co u n t On Coujn, your idca-apage, full color booklet on home dccota:lion. Name Address_ City____ KD-4256--Tbe Saturday Evening Post, September 11--Better Homes & Gardens, October--American Home, September, I954~~k 0000'NLX-000016255 fhaffe causihq a biq sfir afriohq hom&oWherg , new "Dutch Boy" Nalkycl WONSOVER, Try this odorless flat wall ivonder paint -- all colors pre-planned for harmonyl [in' latest triumph of "Dutch paint research: new Nalhvd a//,yd: that means it's a revolutionary new finish, made from Nalcolyn resins, exclusively "Dutch Boy." Busy to harmonise! \X illi new ready-mixed "Dutch Boy" 'ft o n s o v k r . y<iu have no color planning, itn color harmonizing problems. Pick any Wo n s o v e r color. It's a deco rator's delight, a most-wanted hue. Else it wouldn't he there! t se the color you pick with any other WnNsm'Ei! color. You're jyre to get perfect harmony -- within your room, throughnil I vi'nir home. For every Wo n s o v er n-I.T is pre-planned to harmonize with i-vcry other. Wo n .s o v k r hue. busy to apply -- easy to wash! A wonder paint from the word "go." ne>v odorlfess '"Dutch Boy" WoNsovEli goes on easy and fast, Once-over with W<?n s o v e r -! For most repaint1jots, that's enough. And onieTOver wjith soap and water:. Thiat's all it takes to keep Wo n s o v er wajfis freshj and clean. Get nejw1 "Dutch Boy'-' Nalkyd Wo n s o v er the; painjt that's! causing stick a big stir*. afc your "Dutch Boy" dealer^ His name i |isted Under "Paint" ini; your classified: telephone : directory. See him soon, and today write for a free copy of1 "CofiNT o n Co l o r . /,,/, M M, COwiMlwf UttUt * ttutbh dou PAINTS - ENAMELS VARNISHES SpisovEf Another new aid for home decorators . .. "Dutch Bov" Color Gallery . Modish pastels, si ietween shades, gor- gdous deepltdhes' a wide range o;f colors is at; your fingertips in the new "Dutch Boy" Color Gallery. A choice,, too. of fiat, satin, and high! luster finishes! SeCljfhe new, fjloljoy Gallery at your "Dutch Boy" dealer. Pick your ciplori! firdte.chips you can take'horne. NATIONAL LEAD COMPANY Ddpt. 326 (Address ^iearesf Office) JVplti York 6: Ail'a/ifa;,Buraia 3; Chfcngo SO; Cinci P&iladilphia 2Si'Mltsb*rj& itoui't 1; San l Le<idCo.oi3tess.): 111 J?f<iasc send me lifFf-eecopy ofCo u n t o n Coi/n "the"Dutch Hoy"booklet that shows hbWjpamt Can Iiel|i;"n!-Hliape" moi >, niijh'iiiiiaiixi! them, make tliem sing a iie^ high now of beauty. KW-455-i--Tbc Siiturtlay E: cuing Post. October ftG--Belter Homes & Gardens, November--American-Home, October & November, 1954-- 0000-NLI-0000162S6 as he is.** the "Dutch Boy" on growing Net sales 1953: $436,050,592 Today this famous symbol for National Lead Company stands for more than 200 basic home and industrial products When the "Dutch; Boy" first went to work for National Lead in 1907...and for some years thereafter...this friendly lad stopjJ^ for just onp product, white lead. But it \yas ^ven I earlier, in 1900, tha$|| National Lead initiated the program that * makes him the famous figure you know today. For it was in that year that National Lead began to produce, and sell metallic lead, principal raw material for white lead. That isame year, means were also acquired to make white lead faster and better than lever before. Here you have the first two moves in Major products of National Lead Company a two-fold: expansion policy to which National Lead still holds: 1. Growth through diversification in closely related fields; 2. Growth, through continuous product research and improvement. It is this poliby tjhafyear after year has increased National! Lead's economic use fulness ... added stature to the "Dutch Boy." Since .1944 it has helped the com pany more than double its sales ..; quad ruple its earifingsi.' Today National Lead produces more than 200 ba^c||rb3iicts for home and in dustry ... sdrn|j 1500 items in all. With facilities located ifi|'4iL.staJtes plus Canada, Mexico and mariy cither foreign countries, it's in a posiijidii to serve nearly every in dustry well. 1 For the Chemical Industry--acid concentrating plants and han dling equipment; lead-lined pipe, valves, tanks. For the Construction and Main* tenance Industries -- red lead, traps and bends, lead pipe, solder, sheet lead, paints. For the' Steel Industry --ferrotitanium alloys, nickel, cobalt, refractories, iron ore. For the Petroleum Industry--oil well drilling materials, test ing equipment, drilling tech niques. Forthe Railroad Industry--jour nal hearings and other equip ment for freight and passen ger cars. For the Plastics Industry--stabi lizers, gelling agents, titanium pigments, castor oil, plasticjizers. ,For the Printing Industry--type mietals, printing base, ink pig ments and oils. For the Automotive Industry -- bearing metals, storage bat tery plate metal and oxides, die icasfiiigs, solder, pigments far enamels. For the Paint Industry--lead, titanium and calcium pigments; linseed and castor oils. For1 the Electronics industry -- dife castings and other mate rial? for television, radio and rajdglr equipment. For the Atomic Power industry -- shielding materials, reactor fueileleijhdllfc^, process metals and fabricated products. Big as it is. National Lead plans to keep right on growihg... a good company to buy from ...a $o<j>d company to invest in. So keep youft pn National Lead and the "Dutch Boy." National Lead Company 71T Broadway, New York 6, N. Y. -' ` This advertisement prepared by MASSCHALK and PRATT Company, Inc., New 'York KC-5081--Poor's Register of Directors and Executives, Annual January 1955 & Supplements & Fall Supplement.1954 * O000-NU-000016257 Self-sealing! Easy to apply! Quick drying! Resistant to sun, sea air, rain! In white and 20 beautiful Dutch Boy* colors! Take it from "Dutch Boy"... Tests show -- tests made in areas with real southern climate -- that new "Dutch Boy" Nalerete is just right for painting stucco, brick, concrete or cinder block right here in Florida. Resists sun, sea air, rain The film of new "Dutch Boy" Nalerete is so tough and rugged it won't let water in. At the same time, water vaporeangetout -- this amazing plastic film "breathes" -- so your Nalerete'finish doesn't"crack, peel or blister. On top of that, new Nalerete doesn't blotch -- rain .just cleans it off. And. it keeps its color uniformity for years without fading. Easy^fifapply-you couldn't niake;a'iapmark if you tried! NewA/D&t&BjSy" Nalerete is alkali-re. sistaffGahibeiapplied directly, without . a primer^-td stuccd,. concrete, or other mdspriry-t--iev.enithough freshly set. . Sprea^|ifast -brush}"rolIer, or sprayno laps orStreaks. Dries to a uniform low. flat finish within twohours.-. One-coat weatherproof beauty! OnecoatofnewNalcrete seals and paints. Two eoafs give you extra years of wear and you can apply them the same day, so fast.does Nalerete dry. Today you can get new "easy-does-it" Nalcreteiin white and 20 beautiful colors at your local "Dutch Boy" dealer. -Where to get new "Dutch Boy" Nalerete- This advertisement prepared by MARSCHALK and PRATT Company, Inc., New York . KD-5140-~Florida 'times Union--October3--Miami Herald, October 3-- St. Petersburg Times, October 3,1954 GOOG-NLI-0OOOI6258 a lasting stucco paint for the "Sunshine State' NEW DUTCH oA^* NALCRETE S One easy, fast-drying coat seals and paintsi Won't crack, : peel or blister!. In tohUe^and 20 stunning "Dutch Boy" colors!' At last a stucco paint that suits your "Sunshine .State" to a "T"! It's new "Dutch Boy" Nalerete. Proved by tests in real southern climates to be just the paint for .Florida's stucco, briek, and concrete surfaces 1 Tough, rugged paint film. And it "breathes"! .New Nalerete has a tough, plastic film that rain can't get ink). Yet water vapor can get out -- be- cause this .amazing film "breathes." And this pre vents cracking, peeling, or blistering. What's more, your Nalerete finish won't blotch. Bain, just cleans it off. And Nalerete colors stay ' uniform forbears. - Easy to apply-- no laps or streaks! You can apply alkali-resistant Nalerete, without a primer, to any type of masonry. You'll find it spreads fast- brush, roller, or spray.! You'll also find it dries within two hours, gives you a uniform Iq w flat finish. Beautifies and weatherproofs! One coat of new. Nalerete seals and paints. For extra years of beauty, you can apply two coats. In the same day! See your "Dutch Boy" dealer. Find out how little it costs to beautify and weatherproof your property wfth colorful, long-lasting Nalerete. ___________ __ 1 Where .to get new`rDutch Boy" Nalerete ___________________ Get In touch with the nearest deafer listed below to. arrange for a surface Inspection of yourhome . . . FREE.; BftUHDAEE HARDWARE 5920 N.E. 2nd Av. SOUTHLAND PAINT AND LACQUER CO. 93S N.E-Fnst Avenue THE PAINT POT-iHt . 4035 S.W. 8th;Sp&^5fc JVi SOUTHLAND PAIHTr K Mftnni'Bra'hdi'#! . 13147 WtCteeiahWy.* . NAOMI'S HQUSE.aF.CDU 10435 hl.W. 7l!rA MIAMI BEACH ^WASHINGTON DEPARTMENT STORE ' 22S -- 5th Street CORAl GAStfS CORAL GABLES PAINT SO. Alcazar Ave. SOUTH MIAMI SOUTH MIAMI HARDWARE AND PAINT CO. 6511 South Dixie Highway HIAISAH HAYDEN PAINT:C(L 374. Palm Avenue 'H . . This advertisement prepared by Ma b s c h a ik and PRATT Company KEf~j246^-Miam Herald, November 14,21,28,1954 0000-NLI-000016259 'i ,f -y hf These torque converter and clutch housings are light, sound and strong. They withstand great vibrational stresses and the jarring and jouncing encountered in endless miles of ''shift-free" motoring. As cast by iDoehlerJarvis, these housings provide many economies in tnachining costs. For one example, the long oil holes in the torque converter housing are cast-in. II | uu al I Al|fA f* UIIll EUWvrl lilt# VUM of heavy duty housings o u r mo t o r car dollar buys awhale ofa lot. Ymore performance than it did a few short years ago. Why? Because it pays for less dead weight and more useful horsepower. It pays for fewer heavy, slow-production parts and buys more lightweight, high-speed, precision-made units. It pays for fewer laborious fabrication steps and buys more streamlined assemblies of formed-to-fit parts. As a case in point, consider the automatic transmission. It has become progressively more efficient, lighter in weight, part for part--and less expensive to own and operate. These improvements have been made pos sible to a great extent by the use of die cast parts, many of which are produced by DoehlerJarvis in close cooperation with motor car makers. A prime example of this teamwork between the customer's design and engineering staffs and those of Doehler-Jaryis is the set of hous ings--torque converter arid clutch--illustrated. These are truly heawjb duty parts. Before Doehler-Jaryijs entered!'the picture they weighed together about :;50 pounds and re quired considerable working-over and machin ing prior to assembly, Thib Doehler-jarvis alu minum housings weigh about 23 pounds and requireaminimum ofhandlingbefore assembly. This,is butope example of how the DoehlerJarvis organization witli resources and re sourcefulness developed during a half century of die casting,:work^i hand^in-hand with makers of metal products--in the' automotive, house hold appliance, office machine, electrical mer- chandiseand many other important industries. Call in Doehler-jarvis When you are faced with problems in the design and procurement, of lighter weight, lower Idost, more efficient metal parts. Doehler-Jarvis Division of National Lead Company General Offices: Toledo I, Ohio KJ-5435A--Associated Purchasing Publications, February, 1054 {Central Flew York Purchaser, Chicago Purchasor, Cincinnati Purchaser, Connecticut Purchasor, Detroit Purchasor, Genessee Valley Buyer, Heart of America Purchasor, The Hoosier Purchasor, Kentuckiana Purchaser, Mid-West Purchasing Agent, New England Purchasor, Philadelphia Purchasor) 0000-NLMM0016260 How Doehler-Jarvis helped Underwood I casting do thdlpprk of 6 This is the die cast aluminum main Andnoticehowtheyusehighstrength Giving customers, big and little, frame in the new Un d er w o o d 150 thin sections to "open up" sides and more product for the money is a standard typewriter. back of the' frame for easy access in Doehler-Jarvis specialty. Some of It replaces six sand castings .. . saves 4V2 pounds over-all weight.... eliminates frame assembly, much frame machining,and manyfasteners and other small parts. And, it highspots hidden benefits you can build into a productwith die casting when, like Underwpod, you bring in Doehler-Jarvis early. Look, for example, at the areas marked with an "x". Each is a spot assembly and service; to provide vertical mounting for the mechan ism; to eliminate drilled holes in exterior surfaces. And,see how ingeniously even the gate of1 the casting is employed. (See area "y".) It is left in position to provide rigid support and insure di mensional stability during drilling and machining. Only then is it dis carded. the best known makers of automo tive, electrical, communication, household, office and other types of equipment count on Doehler-Jarvis to help them take full advantage of die casting. You can count on Doehler-Jarvis, too ... particularly if you do as Un derwood did and call in DoehlerJarvis early in your planning.; where die casting effects a produc Now examine the dense, non- tion saving . . . where, perhaps, die cast precision eliminates surface, ma chining ... or where a part! is inte porous isurface structure. It needs no dip coat arid thus eliminates still another process step. Doehler-Jarvis grated into the original castirigjrather than assembled. Like many another user of Doehler-Jarvis die castings, Un Division Notice, too, how the one-piece derwood converts into product homogeneous die casting gives improvements the savings they Underwood "built-in" rigidity and realize through die casting. Their National Lead Company dimensional stability, elinjinatirig new Un d e r w o o d 150 gives users General Offices: Toledo 1, Ohio size variations and "weave" often ex a lot mbre typewriter than ever -Rea. U. S. Pat. Off. perienced in built-up assemblies. before -- yet it costs no more. This advertisement prepared by MAKSCHALK and PRATT Company, Inc., NewYork KJ-4355-1A--Associated Purchasing Publications, June, 1954 jai000 Singer's New Slant-Needle Model--First machine that's a cabinet arid portable all in one. First with the needle slanted to make it easy to see and guide the .fabric. Finished in soft beige or traditional black. Here are the "tripods" 1? that control j| precision & How Doehler-Jarvis Helped Singer Develop ... a new way to build precision into parts and make a fine product finer than ever Have you* seen Singer's new "Slant' f "baseline dimensioning," to the con- Needle" Model? In one minute it can throw up to 1500 stitches into your lady's crinoIines. It's the only combination port able and cabinet model on the market. Machine and motor weigh under 17 pounds.' Singer can tell you it's quite a. chore to builc( such features into a machine.,. arid keep it competitive; They're frankto giveDoehler-Jaryis major credit J:6r making their jbb easier with a new method for design ing and prodqcing precision parts. This precise new method is called "Tripod-Cjontrpl Dimensioning." trpl of precision in three dimensions. With it they could control precision -of and between two (or more) die castings of an assembly. They se lected a point'of vantage common to the parts: Through the point was established a `ffripod" of reference from which all critical angles and dimensions could be controlled. Er rors vanished, Precision went up.... assembly troubles down. Then at Doehler-Jarvis and Singerj application .of the idea spread... to;: multiple gauging jigs, to ganged machining,; to finishing and assem bly. By the time the "Slant Needle" It all started back in '35, when Singer asked EJoehler-vJarvis to help pioneer the first die cast aluminum sewing machine conbpopeiits. To meet | rigid precision require ments, Doehler-Jarvis engineers de-. vised what may have been the first ground and hardened tool-steel cast ing die eyer Used, ft had jits faults, but it did givjb them machine-tool accuracy;.ylnO the gdrpi of die "Trie pod-Control" idea! model came along, "Tripod-Control Dimensioning"; had grown to a fullfledged design and production tech nique ... based on die castings . . . used in the first rough sketches of tfae new product i.. and throughout planning, tooling, and production, too. In its half century of die casting Dpehler-Jarvis has helped many producers* largd and small, take full advantage of the -best die casting The idea involved extending the techniques : among them some of familiar two--dimensional control, the best known makers of auto- When "fixed" points become unstable during design, produc tion and assembly, it often takes manhandling to make two parts fit. But you can lick this with the precise "Tripod-Con trol" shown. For this photo two Doehler-Jarvis die castings were assembled and sliced in two. ABC, an imaginary plane of reference, controls bed cast ing dimensions. It passes thfough A, a real point of van tage common to both parts. Imaginary , "tripods" "fix" the piand ADD! and control armcasting dimensions. Control of all predsiori'measurements fol lows. motive, electrical, communication, household, office and other types of equipment Next time you have a new prod uct on the boards ... call DoehlerJarvis in on the design and the pro duction engineering. We may be able to give you just the solid kind of help that you're looking for. Doehler-Jarvis (Sy'kj Division National Lead Company !\ Toledo, Ohio This advertisement prepared by MASSCHAUC and PRATT Company, Inc., NewYork KJ-3790-2A--Associated Purchasing Publications, April, 1954 0000-WLI-000016262 AMF's unique pintpotter depends on 99 die castings for strengih plus lightness. Here are a few of the Ti outstanding designs Doehler -Jarvis' 1 r helps its Customers engineer. This help is only one of... -1$ 5 good reasons ,, for buying dia castings from Doehler-Ijams Die cast frame for the new Under' wood 150 saves assembly lime. When it comes to die castings, serv ice factors often do more to influ ence ultimate cost of a product than the price per pound of the castings. In this service area DoehlerJarvis has much to offer. Outstanding engineering assist ance: Doehler-Jarvis retains the largest group of die casting engi neers in industry... production men all; skilled in discovering ways to save machining, assembly, finish, metal; experts at forestalling ex cessive rejects or other production difficulties. Outstanding production facilities: There are 8 Doehler-Jarvis plants, located, for short haul service, in the major metal working centers. In these plants is a marvelous array of equipment, including the giant, new Doehler-Jarvis developed 72" die caster. It's the world's largest, and will turn out on 2-minute cycles 75-lb. aluminum (or 2004b. zinc) It takes a mighty big price differ- ' die castings. Outstanding finishing facilities: You Can buy castings finished to anydbdired degree right in DbehlerJarvid' own plants ... no lost time, ential to offset the long range values of this type of service. That's why Doehler-Jarvis' customers list reads like a roster of industry. That's why it would probably pay you to buy no ex^tra haulage. Outstanding performance respon- sibiliiy.: Doehler-Jarvis has far and your castings from Doehler-Jarvis, too. away ithelargestcapital strength of anyr die castingcompanyand is a pixdsion! of National iLead . . . with all that implies ,as to financial responsibility and the ability to maintain metal inven tories^ to Stock finished castings on open-end contracts, and to stand jbdck of its products. Doehler-Jarvis Division Outstanding delivery service: DoehlSr-jarvis owns the equip ment :o provide it... 75 fa.stmovir g large capacity tractor- National Lead Company General Offices; Toledo 1, Ohio trailer bucks augment common carried services. This advertisement prepared by MARSCHALK and PRATT Company; In<u, New York KJ-5238--Central N.Y. Purchaser, December--Chicago Pardbasor, December--Detroit Purchasor, December--Genessee Valley Buyer, DecemberHoosier Parchasor, December--Mid-West.Purcb'asijtg Agent, December--N. E. Purchasing Agent, December-- Philadelphia Purchasing Agent, December--Purchasing ffews, December, 1954 Hoosier painter goes for , Dutch Boy" all the way,.. for this 3500-gallon interior paint project Mr. J. E. Thompson', letter tells you why.. Huge as it is, the 647-apartment MeadowbTookrepaintproject didn't faze Indianapolis Paintipg Contrac tor, Mr. J. E. Thompson, a bit. Si' gj*j in ton. 531 I hw or* sa.? "Ue* 1 .thJaanva atvsaairl?0,;?:rs*r usi*d &!* en,., ,, ,, *** *** I aM, tBMt W. Wth JUS" iiav. osg. ov.r r Calor Cttil.rv ...' , snail nr Color <5 ,, CKrs-w-St&s y` ^ nalertSr-tfiIan tola?3 erlol Jins ,, ' -- rtleft ls ; Yrutrniiatf m. V 'njJy y V--ip J- - IflOlffiS-B One reason for that is the new "Dutch Boy" Color Gallery. As . simple a color system as has ever been devised, it makes color plan ning easy and quick for painters -- no matter how-many different ten ants or apartments are involved. Another reason is new "Dutch Boy" Flat Wall Enamel. And its. Satin Finish companion! As Mr. Thompson himself writes about these revolutionary, new alkyd resin paints, their "hiding ... seal ing qualities are much greater than More than 100 smart decorator colors In the new '"Dutch Boy" Color Gallery...and there's a Pocket Edition that enables you to take these colors right to your custom er's home.Just turn any chip over, and you have the harmonizing hues for each color. any wall paint which I've used in tile1 past. In most cases, we have been able to get a finished result over any type of painted surface with one coat." Get your nearest 'Dutch Boy" dealer to show you how easy color planning is with the new Color Gal lery ... and what a useful sales tool the Pocket Edition can be for you. NATIONAL LEAD COMPANY: New York 5;Atlanta; Buffalo 3; Chicago S; Cincinnati1 3; Cleveland 13; Dallas 3; Philadelphia 25; Pittsburgh 12; SL Louis 1; San Francisco 10; Boston 6 {'Nations/ Lead Co. ol MassJ. x.U.S. Pat.Oil. /9^A 0000-NIJM)00016264 Just what FLORIDA ordered for painting stucco, brick/ concrete ..fife. Goes on fast! Dries fast! sea air, rain! Comes in white and 20 beautiful Dutch Boy* colors; New "Dutch Boy" Nalcrete is now it keeps its. color for years. ready to roll. Alkali resistant- And as proved by tests made; in . no special primers needed!. areas with real southern climate, this brand-new paint is just what Florida Spreads qtiiekly^and -easily with brush, roller, or.spray ohany type of ordered for stucco, brick, and con ihasonryno.laps.or streaks. Dries crete surfaces. to a, unifomTlow flat , finish within Won't let rain in, two. hours, but lets water vapor escape! One coat seals and paints!' The amazingly tough plastic film of Two coats.of Nalcrete give you extra new"DutchBoy" Nalcrete"breathes" years ^of.wehr f-'and you can apply -- lets moisture escape. This prevents cracking, peeling, and blistering, them the same day,. . . In white anji ^beautiful Nalcrete On top of this, new Nalcrete doesn't " ' colors at your "Dutch Boy" dealer. blotch -- rain just cleans it off. And See him. tqday. ,, Where tp get new ."{Dutch Boy" Nalcrete *TU Bki. V. S. Pat. i This advertisement prepared by MARSCHALK had PRATT Company, Icc, New.York ` KD-5141--Florida Times Union--.Miami Herald--St. Petersburg Times, October 10,17, 24, 31, 19S4~k' 0000-NU-000016265 -fis 0000-NXX-000016266 4- ouncinr/ t/ie new-edt ac/cfition to t/ie In'r/ anclwiny (y^ationai ... Doehler-Jarvis Corporation, a major producer and finisher of, die castings Continuing a growth program that call? for diver sification of fields as well as expansion Of facilities, National Lead Company iiow welcomes DoehlerJarvis Corporation into its big and growing "Dutch Boy" family. Doehler-Jarvis has 8500 employees, and plants in Chicago, 111., Grand Rapids, Mich., Toledo, Ohio, Batavia, N. Y., Pottstown, Pa. It produces compo nent parts for automobiles and trucks, for household appliances, for all kinds of domestic, business, and industrial equipment, in fact. When incorporated in 1891, National Lead pro duced only white lead. Today, it produces more than 200 basic items and materials serving practically every major industry. It now has facilities in 41 of the 48 States, plus Canada, Mexico, and many other foreign-countries... Its outstanding growth record has been and is predicated upon imaginative use of research to stimulate product development. .. and upon ener getic expansion of existing facilities and addition of new ones. Major products of National Lead Company For the Chemtcof Industry -- acid concentrating plants and handling equip ment, lead-lined pipe, valves and tanks. For the Construction and Maintenance Industries -- red lead,' traps and bends, lead pipe, solder, sheet lead and paints. For the Steel Industry -- ferro titanium alloys, nickel, cobalt, refractories and iron ore. For the Petroleum Industry -- oil well drilling materials, testing equipment, and drilling techniques. For the Railroad Industry -- journal bearings and other equipment for freight and passenger cars. For the Plastics Industry -- stabilizers, gelling agents, titanium pigments ' and castor oil. For the Printing Industry -- type metals, printing base, Ink pigments and other materials. For the Automotive Industry -- bearing metals, storage battery plate metal and oxides, dies, solder and pigments for enamels. For the Paint Industry -- mixed paints, lead and titanium pigments, oils and other paint materials. For the Electronics Industry -- materials for television, radio and radar equip ment. Beg. V. S. Pat. Off. NATIONAL LEAD COMPANY 111 Broadway, New York 6, N. Y. OOO0-NLT-OOOOI6267 jgMENT"J^PPEABED IN: tTrtfeune--N. Y. Journal of Commerce H^.GrandRapids Press--Pottstown Mercury e?&'Times--Financial World of Wall 'Street--Forbes--Barron's SPOTLIGHTS MABCH-APEIL 1953 Boy" 110when you , ...._>_ir_sS7______ i paint that's brilliantly white and i'-'^tfefpeleaning. So high-hiding that one coat is n 'often sufficient on repaint work. Pick "Dutch Boy" 111White for jobs demandinga slow-chalkingpaint to minimize any washing down on lower stone and masonry surfaces. It's also a perfect base for making fade-resistant tints. When you a Job gg Where hydrogen sulfide fumes or mildew are a problem, your answer is "Dutch Boy" 115-Fume and Mildew Resistant White. This is a special paint formulated to stay white under fume and mildew conditions. It is recommended only for tliis special purpose and not for general use. /COMPANYi New York <J; Allan" d 13; Dallas 2; Philadelphia 25; Pi 'National Lead Co. of Mats.). S. XI. S.Pat. Off. Five different whites for exterior work are at your beck and call in the "Dutch Boy" line. These five whites enable you to meet varying job requirements' and' a'lso 'your'own'mdividual prefer^'" ence as to type of paint. You'll find "Dutch Boy" exterior whites tops in quality. They're all easy-brushing, smooth-leveling, good-yardage paints. So when you want to do the job up white, do it up right with "Dutch Boy." pm&4 PAINTS - ENAMELS OOGO-NLI-OOOO16268 Get something extra when you buy lead shee When you place an order for lead sheet, chances are you state quantity, composition, size and weight, and that's all. When you buy from National, you not only get sheet that meets these four specifications but you also get certain "extras'--extras char acteristic of the high quality lead sheet made by the leader in lead. Such as (1) A smooth, even finish. (2) A surface as free of flaws- as careful chitectural installations, or for radiation bar milling can make it. riers. (3) Uniform over-all gauge. (4) Maximum structural strength . throughout It is these extra qualities, not specifically stated in your order, that give National Lead sheet its dependability on the job. These extras contribute to adaptability, workability, - and durability -- whether the sheet is used for handling corrosives, for ar That's why we say--when you want lead sheet--come to National. And get something extra. Sheet Lead with a NATIONAL reputation LEAD COMPANY New York 6; Atlanta; Baltimore 3; Buffalo 3; Chi cago 8; Cincinnati 3; Cleveland 13; Dallas 2; Phila delphia 25; Pittsburgh 12; St. Louis 1; Boston 6 (National Lead Co. oi Mass.); Los Angeles 23 (Mor ris P. Kirk 8a Son, Inc.); Toronto, Canada (Canada Metal Company, Limited) KL-10099 (R)--American Metal Market, Jan. 6, Mar. 17, May 12, July 7, Sept. 1, Oct. 27, Dec. 22; Daily Metal Reporter, Feb. 25, Apr. 21, June 16, Aug. 11, Oct 6( Dec. 1; Purchasing, Jan., Sept; Chemical Engineering, Jan:, July;Petroleum Processing, Feb., Aug. 0000-NLI-000016269 OYSTERS `R' IN SEASON Get something extra when you boy lend writes Do you look for sturdiness, dependability, and suitability iti the lead valves you buy? Do you expect valve type, size pattern and flanging to meet your acid handling equipment specifications? Of course you do! And when you order National you; get what you look for. You get ,-rr what you exppct And you get certain "extras" besides...extras that spell highest quality. For, example. National Lead valves have precision, lathe-turned stems. They have full flow-ways. They're designed to permit re packing in service. And they have positive plug-seat fit JVew York 6; Atlanta; Baltimore 3; Buf falo 3; Chicago 8; Cincinnati 3; Cleve land 13; Dalles 2; Philadelphia 25; Pittsburgh 12; St. Zouis I; boston 6 (National Lead Co. ol Maas.); Los Angeles 23 (Morris P. Kirk & Son, Inc.); Toronto, Canada (Canada Metal Com pany, Limited) ity extras... Yes! And these extras you get, but never peed specify, add up to outstanding ser vice oni'tfceJob. That's why it pays to buy National valves ...for something extra in lead. Lead valves with a NATIONAL reputation LEAD COMPANY KL-10100 (R)--American Metal Market, Feb 3, Mar. 31, May 26, July 21', Sept 15 Nov. 10; Daily Metal Reporter, Jan. 13, Mar. 10, May 5, June 30, Aug. 25, Oct. 20; Dec: 15; Purchasing, July; Chemical Engineering, Mar., Sept, Petroleum Processing, Apr., Oct OOOO-NLI-OOOO16270 Got something exfficr i liftings Quantity, size, type, physical composition ... these are what you specify when buying'lead pipe and fittings. Do one thing more, however; Specify National and get certain extras..,extras that take full advantage of lead's ability to with stand attack tiy corrosives. For one example, when you specify National "Tuborid" pipe and fittings, you get the corrosion; resistance of lead combined with the strength of steel, in a virtually in separable union of lining and casing. You get equipment designed to handle acids under difficult conditions of temperature, pressure and vacuum, you get full-flow-way/You get greater security against leakage, because of extra lead dn flange faces. Extras in design, in fabrication, in careful chemical composition. To get them make this specification: National! Lead pipe and fittings with a NATIONAL reputation LEAD COMPANY New York-Cf. Atlanta; Baltimore 3; Buffalo 3; Chicago 3; Cindnnaii 3; Cleveland 13; Dallas 2; Philadelphia 25; Pittsburgh 12; SL Louis I; Boston 6 (National Lead Co. d Mass.); Los Angeles 23 (Morris P. Kirk & Son, Inc.); Toronto, Canada (Canada Metal Company, Limited) *Reg. U. S. Pat. OB. KL-10101 (R)--American Metal Market, Jan. 20, Mar. 3, Apr. 28, June 23, Aug. 18, Oct. 14, Dec. 8; Daily Metal Reporter, Feb. 10, Apr. 7, June 2, July 28, Sept 22, Nov. 17; Purchasing, May; Chemical Engineering, May, Nov.; Petroleum Processing, June, Dec. 0000-NLI-000016271 Get : something extra when you buy soltie What exactly do you specify when you order solder: Composition? Form? Quantity? These are necessary details, of course. But you really expect to get certain extras be sides ... extras that will stamp the solder you buy "top qualify." And when you order Dutch Boy* solder from National, you get these extras. For example, in "Dutch Boy" solder you get on-: the-button formulation. You get prompt, smooth melting and efficient "wetting "You get the proper plastic range for every application. And you get pre-tested performance. And measured in performance, measured in results, every "Dutch Boy" solder gives you a uni-j formly strong, tight, lasting joint time after timeJ For something extra when you buy solder,: specify "Dutch Boy".., made by the leader in lead! and lead alloys. A good soldering job calls lor a good dux. In, the NALCO* line there's the right dux for every' soldering need. Solder with a NATIONAL reputation f$D COMPANY New York 6; Atlanta; Baltimore 3; Buffalo 3; Chicago 8; ^ Cincinnati 3; Cleveland 13; Dallas 2; Philadelphia 25; Pittsburgh 12; St. Louis 1; Boston 6 (National Lead Co. of Mass.); Los Angeles 23 (Morris P. Kirk & Son, Inc.); Toronto, Canada (Canada Metal Company, Limited) 5 KL-10304 (R)--American Metal Market, Feb. 17, Apr.l4, June 9, Aug. 4, Sept..29, Nov. 24; Daily Metal Reporter, Jan. 27, Mar. 24, May 19, July 14, Sept^,..J$oy.' 3, Dec. 29; Purchasing, Mar., Nov. . OOflO-NU-000016272 I DUTCH BOY BENTONE*34 IN MODERN PAINT FORMULATIONS . . . one of a series of condensations from the new Handbook detailing BENTONE 34 uses What DUTCH BOY BENTONE 34 does for Exterior Primers Manufacturers find that Du t c h Bo y BENTONE 34 affords exterior primers good pigment suspension and easier brushability at a higher apparent viscosity level. They also find that the strong continuous film developed by BENTONE 34 in primers provides an excellent base for tap coats. How BENTONE 34 improves Exterior Top Coat Formulations DUTCH Bo y BENTONE 34 provides exterior top coats with a controllable increase in viscosity and.smoother brushability. It eliminates sagging. It insures better color control by pre venting undue penetration and flooding. Be n t o n e 34 also gives strong film reinforcement without impairing the other desirable characteristics of top coat paints. Result: Paint is superior in performance and final appearance. Proved beneficial for Sash and Trim Paints When employed in the formulation of sash and trim paints, , Du t c h Bo y Be n t o n e 34 contributes many beneficial prop1 erties -- paint-makers find. Chief among these is the easier brushability resulting from adesirable increase in thixotropy. From the standpoint of final appearance, the action of i BENTONE 34 is notable in the elimination of sagging. BENTONE 34 also insures uniformity' in color and gloss through control of flooding and penetration. New handbook lists many other specific paint applications Interior paints and enamels, metal-protective paints, rubber, base paints^ asphalt paints, stains, mastic compounds... all. are being measurably improved by the use of Du t c h Bo y BENTONE 34. Learn about additional BENTONE 34 uses and suggested formulations. Write for a free copy of the new DUTCH Bo y BENTONE 34 Handbook. "DaorfucNtcraehtgio8isnateayrl"eLdeKat(rda".BdCeeo'nmmtapocanknesy" NATIONAL LEAD COMPANY 111 Broadway,KawYortt6,N.Y. Vutc/iVw Ms*' j I'wmmMm This advertisement prepared by Ma r s c h a l k and Pr a t t Company, Inc., New Vork KP-2768--American Paint Joftmal, February, 1953 0000-NLI-OOOOI6273 Jpr DUTCH BOY BENI IN MODERN PAINT FORMULATION! ntrols penetration, reinforces i in Wall Primer-Sealers Jt c h Bo y Be n t o n e 34 is especially ^ful in controlling pOnetidticn of Wall ' Primer-Sealers. Its film Reinforcing properties supplement the film integ rity for better seryice life. Be n t o n e 34 also improves brushability and gives more uniform viscosity control. Ben t o n e 34 makes interior Enamels 5-ways better According to paint -formulators, Be n t o n e 34 gives interior enamels (1) a thixotropic viscosity with' <2) good brushability.. Insures (3) sag preven tion and (4) good color uniformity. Finally, gloss of tUe finish is not im paired when up to 4'lbs. of Be n t o n e 34 per lO'O gallons arej tisied;' provided the ' Be n t o n e 34 -is wejll' :ground and dis persed! (At higher concentrations a de sirable satin-like effect is: Achieved.) Speeds up stipple effect In stipple paints, Be possible to produce, mediately dn a] nating the usual irregularities; which fectively controls tendencies, without ability of the stipj WelNsuited for use fn Interior Flats Here Be n t o n e 34 i outstanding in contributing excellent .penetration and of tiie Be n t o n e 34. Helps solve problems due to low pigmentation in the low solids Interior Flats Ja these paints, which present a difficult problem in brushability, sag, and pene tration. control due to their low pigmen tation, Be n t o n e 34 does an excellent Job in improving all-these characteris tics: In addition it provides better pig ment Suspension. New handbook reveals many other applications Find out about additional Be n t o n e 34 uses .[..iii interior Paints, Exterior 'House Raiats, Asphalt Saints, RubberBase Paints, Stains, to name only a few. Also suggested formulations. Write for ja copy of the new Du t c h Bo y Be n t o n e 34 Handbook. *"batcb Boy" and "Bentons" are ' registered frade marks pi Nati'ptoil Lead Company NATIONAL LEAD COMPANY lit Broatiwty, NewYork 6, N. Y. KC-2769--American paintJournal, March 9,1953 ap" 0000-NLI-000016274 ---.TSifTT^rigrar-,- DUTCH BOY BENTONE 34 IN MODERN PAINT FORMULATIONS e of a series of c r Handbook detailing BENT ACTION OF BENTONE 34 IN METAL PROTECTIVE PAINTS IS UNIQUE The most notable contribution is the excellent pigment suspension which Dutch Boy Bentone 34 gives to Metal Protective Paints. Bentone 34 also provides improved moisture resist ance and water repellency, insuring a film strongly reinforced against fee damaging effects of weathering. .Bentone 34 improves working prop erties, too. Thicker, uniform single coats can be applied wife reduction of sag. Bentone 34 has no adverse ef fect on adhesion of the paint to metal and offers no impairment to drying. Reinforces Film of Asphalt Paints Because exposure durability is their major problem, Asphalt Paint manu facturers use Bentone 34 to reinforce the paint film. This reinforcement minimizes the softening of the coating under fee heat of fee sun and embrit tlement in cold weather. It also over comes the tendency of these paints to sag, yet does not affect the solvent release and drying time adversely. In cases.where inert pigments are used (in Asphalt Paint for wood surfaces, for example), Dutch Boy Bentone 34 overcomes hard settling of the ex tender pigments. HELPS METAL ERIJ^R MEET SEVERE SETTLING TEST When making a light metal alloy primer based on a military specifica tion,. the manufacturer used Bentone 34 as a'pigment suspending agent to .meetthe severe settling test involved. The test, specifying dilution with two arid one-half volumes of toluene and observation of the system on stand ing, is extremely difficult to meet in regular plant production. nVuZcho'Bctt i NATIONAL LEAD COMPANY 111 Broadway, New York 6, N. Y. Markedly Improves the Working Properties of Maintenance Paints Bentone 34 enhances the working prop erties of maintenance paints, such as mill white finishes, by improving brushability andpreventing sagging and hard pigment settling. It insures a high de gree of color and gloss uniformity by closely controlling vehicle penetration. And Bentone 34 also increases the moisture resistance and film strength of these paints. ADDITIONAL USES LISTED IN NEW BENTONE HANDBOOK. Name your use...in Inte rior Paints, Exterior House Paints, Rubber-Base Paints, Stains... the new Bentone Handbook tells how all can be improved byDutch BoyBentone 34. Includes suggested paint formulations. Write for your free copy. ^`Dutoh Boy" and "Bentone" are registered trademarks of National Lead Company KP-2770--American Taint Journal, March 30, 1953^k 0000-NLI-000016275 DUTCH BOY BENTONE*34 IN MODERN PAINT FORMULATIONS ... one of a series o condensations irom the new Handbook detailing BENTONE 34 uses Improves Durability of Rubber-Base Paints Film durability of styrene-butadiene tling hard and, by maintaining a thor and chlorinated rubber paints is mark ough and even dispersion of the flatting edly improved by Dutch Boy Bentone pigment, promotes good uniformity. 34. As an example: A styrene-butadiene- control paint showed severe checking. and alligatoring after 8 months exposure. Makes Paint and Varnish The same paint containing 6 lbs. of Ben tone 34 per 100 gals, weathered without Removers Easy to Handle any alligatoring or checking. Bentone 34 Ideally suited for bodying non-inflam also improves brushing, eliminates sag-' mable paint removers to a paste-consis ging and controls penetration. tency, Bentone 34 makes them easy to handle and apply. Changes in paste vis Bodies Traffic Paints Without Retarding Solvent Release Bentone 34 is especially useful in traffic and zone marking paints because it pro duces bodying without retarding solvent, cosity with changing temperatures are greatly minimized. Bentone 34 imparts excellent package and storage stability. The Benfone-geiled paint remover is highly .thixotropic and resists flow after application. release, thus allowing the paint to set within a few minutes after application. In reflecting types of traffic paint, where glass beads are used, Bentone 34 elimi-. nates hard packing of the beads without affecting the paint film's adhesion. Other Uses Of BENTONE 34 Detailed In New Handbook--Want information on the benefits of using Bentone 34 in other paints ... Interior Paints, Exterior Paints, Metal Protective Paints, Stains, etc.? Write for your free copy of the new HOW DUTCH BOY BCHTOHC 34 Dutch Boy Bentone Handbook. It also contains suggested formulations. IMPROVES WORKING PROPERTIES OF CLEAR FINISHES Both sagging and running ofclear finishes are greatly reduced by Dutch Boy Ben tone 34. In addition, there, is no appreci able reduction in gloss or clarity of the finish when Bentone 34 is thoroughly dispersed by pebble mill grinding. It also keeps other flatting agents from set Dutch"Boy mill * --Duiehborf' end 'Santone" or* registered trademarks cf HaHoned Lead Company. NATIONAL LEAD COMPANY Til Broadway, New York 6, N. Y. This advertisemem prepared by MARSCHALK and PRATT Company, Inc., New York KC-2771--American Paint Journal, U-nassigned / 0000-NU-000016276  DUTCH BOY BENTONE* 34 IN MODERN PAINT FORMULATIONS ... one of a series of condensations from the new Handbook detailing BENTONE 34 uses Dutch Soy Benfone 34 controls flow characteristics of stains -- By controlling -flow, characteristics of stains, Bentone 34 minimizes streak ing, pool formation on horizontal sur faces and sagging on vertical surfaces. Bentone 34 also controls penetration. which is especially helpful in obtaining even shades on surfaces of irregular porosity. It minimizes "bleeding" or migration of colorant into other coat ings. And it imparts package stability to pigmented stains through greatly improved pigment suspension. also insures easier application, utiiOvercomes sagging and - foim film thickness and improved draining tendency in shingle stains -- In shingle stains, Bentone 34 effectively controls bad sagging and draining' tendencies. Bentone 34 non-uniform staining resulting from faulty pigment distribution, are also minimized by Dutch Boy Bentone 34. Solves basic production and performance problems of ture... the same formulation can be used for both hot and cool weather application. And use of Bentone 34 does mastic compounds-In production not require reformulation of proven of putty, caulking compounds and wood trade items since rate of setting, ad fillers, Dutch Boy Bentone 34 improves hesion and hardening characteristics initial Wetting of fillers by preventing remain unchanged. reagglomeration of particles ... virtu ally eliminates the need for "sweating" More uses for Benfone 34 de new batches. Storage properties are strikingly im proved ; tests as long as two years show little oil separation or hardening. Re working before application is largely eliminated. Bentone 34 is beneficial in maintain ing the proper balance of working properties. Adjustment of flow proper scribed in new handbook -- Interior Paints, Exterior House Paints, Metal Protective Paints, Rubber Base Paints... all are markedly improved by Bentone 34. The new Dutch Boy Bentone Handbook tells how and also gives suggested formulations. Write for your free copy. ties can be made without affecting the adhesion, rate of setting, or final hard Qitfe/tVcij ness of'product EiHBentone 34 improves dimensional stability of mastic compounds after application. It increases moisture re Umrii iloy" anti "HutiUmc" am n-KfxUrnl inulniuarks sistance. What's more, Bentone 34 tends to minimize changes of working NATIONAL LEAD COMPANY properties with changes in tempera 111 Broadway, New York 6, N. Y. This advertisement prepared by MAKSCHALK and Pr a t t Company, Inc., New York KC-2772--American Paint Journal, May 11, August24, December 7,1953 woo-Nu-mmum sasKwao-romoo in is aqvectisejfieiit.prepared.tjy MAHSCH< 6iz9ioooo-nN-oooo ; ogf?' 1 3 : S3 ' 3 -O 3 ' 31111 S3^5 0 0(1 .03?, SzLsv ^03 $i 2 S. g. c ' E lb- S*: :' s?r MB o c4 3 o n> I (3 O c 3.0 <I= 0X (2p - c ~ *< .3 ^"2 1L '5L -o. 5P0 -1 ? I S3 9 c S. a MmSS ? ' 5"l-a J i B* 52 2- 3 OO 3* C C 1 O< -< (D O gg Oa Zo o" <? O fil ' S* C5a g-o OS- 5 !> 9 IIS' oS i3-<Q1 O a* B" c2 g <3 g " S- < > cr o o co & iS ^Q o?. v V < ,J-W Oo <*% on t/l o iWliKlEBSJWiSWCI* Distributors of fine petals and -wallpaper 3210 Fulton-Street, Brooklyn 3, New York National Lead Company 111 Broadway, New York 6, New York Gentleinenj Cur face is red I When Wilson Seibert, your swell Brooklyn salesman, walked in one day last fall and informed us of your intention of manufacturing a tube-color system, our immediate reaction was "Oh, no, not another one I" We had one such set-up, and altho it is a most important adjunct to any paint merchandising program, we found that its primary sale was limited to a color matching service. We advised Wilson, that if it was Blue and White, we would be happy to have the Gallery, but indicated to him that we felt the volume oh this new line would be low. Our face is red 5 The Dutch Boy Color Gallery has turned out to be the outstanding salesmafcer in our store. Our personnel has enthusiastically decided that the 112 colors constitute a giant color card and each customer who is interested in flat or satin finish paint is advised to select her color from the attractive Color Gallery. .Our retail sales are about 17:7- ahead of last year and unquestionably, the Butch Boy Color Gallery has contributed substantially to this increase. The excellent quality of the paint, the almost "Can't miss" results on the wall, the wonderful profit astr^in, the simple mixing system, the low inventory investment, the salesman and company cooperation with the distributor in proper merchandising are responsible for the success of the Dutch Boy Color Gallery. We are sure that this Blue and White line will continue to grow and our sales will grow with it. Very cordially yours, ELTON PAINT COMPANY, INC. ES/gh E. ft.- SCHILLER Dutch Boy Pahtt ProductsImperial Washable Wallpaper um-mj-Mommt ...from Brooklyn 1 M f Why the "Dutch Boy " Color Gallery helps you sell more paint "...The Dufth Boy* Color Gpllery has turned out to be the outstanding salestnaker in our store." -E. H. Schiller. Elton Paint Co. rl T'f-r >i ' H i Simple system -- easy for your customers to under- 1 1 - stand and use. 1 The colors you need to meet today's demands, either 1 traditional or modem ... pastels, in-between shades, E | deep tones. But not so many colors that customers are 1 confused, sales slowed down, 11 iij * ; t- - '? [ ' ; f" Shopper stopper display case -- exquisitely beautiful "showpiece" that draws people to it and makes them buy. Brings in new customers --once they get the word froria your old customers, lots of new ones will be in jto see this marvelous Color Gallery. And to buy paint! '''Take-home" chips that make it easy for customers |jji:d: match dp colors with home furnishings t- that also jjfcell them which colors go together. iPodkef edition--a special "tool" for selling bigjyolume prospects, such as real, estate developments, factories, hotels, schbolS, etc. What's the, word from Brooklyn on the new "Dutch Bo/' Color Gallery? .., "Retail sales are about 17 percent ahead of last year." See letter dt left. Big name bf|ctnd that's nationally advertised... that people'know and have confidence in. Iij, Outstanding pdirit vdiue -- every Color Gallery e.i jpainfc has thd top quality all "Dutch Boy" products pe famousfor,]The interior finishes are modern alkyd gjid| resin enamels .. with dll this means in easy application, uniformity of finish, long service. ffli| .IBS priced right--customers pay no premium for Color fxallery paints. Yhe/re popularly priced, to appeal to the widest market ... from What's the word from Modesto, Cali- Modesto j fornia? "In the spring of 1952 we "7^ really began to realize the!benefits of the Color Gallery. Spurred on by a sdlesf contest, our yards increased paint salesfrom i$13,492^46 for the second quarter of 1951 to 518,639.13 for the sameipjeriod in 1952 -- a ,ga^n of 5j8 percent." -- William Li. Pickens, United Lumber Yards. ... from A ghat's the word from Des Moines, Iowa? Des MoinesJ "With four months s'till to go our 'Dutch " Boy' sales are already 50 percent ahead pf last year's totaj," says Wnh A. iBroquist, O'Dea Hardware & Paint Company. Now... what's the good word from you ? Wouldn't you like to increase your interior paint sales 17 percent,. j -38! peircentl.. .'50 percent...ast|iese":DutcliBoy,'d:ealershavedone.? 1111 Why the "Dutch Boy" '] Color Qallery helps you , . make extra profit iij|||| - No Complicated Mixing-you save time. The Color Lit; . Gallery is a simple "one-shot" system.-You use only L on^ blender for each gallon or quart of paint. itjj|l Small Investment--you don't tie up a lot of money |11| in inventory. All you stock is a few bases, plus the jj||| necessary color blenders. lllii Little Shelf Space Required--your entire stock of ` '* color blenders fits into an area the size of an average door. Exceptional Turnover--as you carry only a few |||| ; base paints, you get much faster turnover with the mm . ! Color Gallery than with regular paints. |||L Have a look at this remarkable mpneymaker in your own store; itriwill pay! you!to do this whether or not you now have a color system. Just write or phone oiif nearest branch fr : fjji ^ ' Big help with big buyers. office, and a "Dutch Boy" salesman will be1 glad to show you the Color Gallery apd explain its money-making possiBilities more fully. The Pocket Edition of the "Dutch Boy" Color Gallery is a special "tool" for selling real estate developments, factories, hotels, schools, etc. With it, one dealer landed the order for 17 college buildings. Araerican Paint & Oil Dealer-Jan. - Hardware Reta.iler-Jan. - Building Supply News-Jan* - American Lum'berman-Fe'b. - Hardware Age-Feb. 5, 1953 0000-NLI-000016281 i'5 6 l 'Z HJ`I y f More^holes per base More^nold per plate anent plate anchorage . -. that's what you andget with Blatchford Base--in magnesium indard metaL Blatchford's unique honeycomb design has 864 lies per square foot... permits you to mount of any size and shape more quickly, ly and firmly. You have ample anchoraj every part of every plate. Uniform plate si reduces the chance of slippage and unevei Blatchford's carefully engineered patti "one-line" and "two-line" holes makes it spot plates quickly. The versatile Blatchford gives you the utmost in registration speed flexibility. Moreover, the action of the Catch positive... it will not wobble or work loose. The Blatchford plate mounting system is often the only one that can handle out-of-the-ordinary j obs in all categories--carton, label, book and j ob. Find out how Blatchford Base, in magnesium or standard metal, can help your plant turn out topquality printing at top-dollar profit. Informative booklets are available.Write today to nearestoffice. Blatchford Division Na t io n a l Le a d Co mp a n y -- Chicago, Cincinnati, Cleveland, Dallas, St. Louis; New York: E. W. Blatchford Co.; Pacific Coast: Morris P. Kirk & Son, Inc., Los Angeles, Emery ville (Calif,), Portland, Seattle. Blatchford Base Magnesium or Standard Metal OOO0-NU-OOOOI6284 ^isSfe 4 !.U -WF* Design's the thing that makes Blatchford Base unique. It's your key to faster, easier, more accurate make-up. Here's why... In the Blatchford honeycomb' pattern, there are 864 holes per square foot. This means you can .mount plates of any size and shape anywhere and be sure of ample anchorage! on every part of every plate. Blatchford's carefully engineered pattern of "oneline" and "two-line" holes also makes plate-spotting extremely easy. Moreover, the versatile Blatchford Cajrch (it won't wobble or work lobse because of its positive action) gives you registration speed and flexibility. As a team, the Batchford Base and Catch assure uni form plate isjupportj permanent plate anchorage... less chance of Slippage and uneven wear. Users of jthe Blatchford plate mounting system find it invaluable in everyday use. And for special Vfork, it's often the only system in the shop that can do the job. Investigate the many other advantages of the jBlatchford Base. Write today to nearest office for additional information. Blatchford Division NATIONAL LEAD COMPANY -- Chicago, (Cincinnati, Cleveland, Dallas, St. Louis; New York: B.\ W. Blatchford Co.; Pacific Coast: Morris * ^ P. Kirk & Son/ Inc., Los Angeles, Emeryville (Calif.), Portland, Seattle. *Reg. U.S. Pat. Off. Blatchford Base Magnesium or Standard Metal This advertisement prepared by MARSCHALK and PRATT Company, Inc., New York KL-2409--American Pressman, March fepteffikgter&igting`.Magazine, March & September-- American Baxmaker, April & OdobifyrFj^^Gont^ine^S/yi^ril & October- inland Printer, April & October, 1953 . KL-2409A--Boxboard Containers, March 0000-NLI-000016285 H0 *"' .Full 12 Point Movement V The Base Without Blind Spots ... Blatchford Complete freedom in plate placement is one of the many reasons why Blatchford Base is so popular with make-up men and pressmen. The Blatchford `"honeycomb" pattern, with its 864 holes per square foot, affords unlimited leeway for plate lockup, from the initial rough layout on the stone, to the final split-hair register on the press. The Blatchford system -- the Base that supports the plates and the Catch that anchors them -- is engineered on a pojnt-and-ipch basis. Holes are 3/&" in diameter. Adjacent hole centers are Vk" apart;in one direction, 3/&" in the other. All one-line holes are 1*4" apart in both' directions, as are all two-Hpe holes. The full "travel" of the regtilar Catch jaw is twelve points. Thus there is sufficient "teach" to get proper plate anchorage with a minimunv of Catch shifting. These features! of Blatchford Base and Catch con struction save tim# and trouble on practically all jobs, and they are doiibly appreciated in locking up and registering odd shaded plates in complicated color work, and where there are rules,borders |and drop out imprints. If you are looking for ways to step up your profits, whether you run a regular job shop or specialize in cartons, labels, bdpks dr cataJ,ogsj, look into your plate mounting operations. The Blatchford system may be a real money maker for you. Get all the facl# about Blatchford Base. Write the nearest office for complete /information. Blatchford Division NATIONAL LEAD COMPANY -- Chicago, Cincinnati, Cleveland} Dallas, St. Louis; New York: E. W. Blatchford Co.; Pacific Coast; Morris P. Kirk & Son, Inc., Los Angeles, Eineryyille (CalU.), Portland, Seattle. *^ *Re. U.S. Pst. OS. Blatchford Base Magnesium or Standard Metal This advertisement prepared by MARSCHALK 4nd PRATT Company, Inc, New York KL-2410--American Pressman, May and November--Printing Magazine, May and November-- American Bqxmaher, June andDecember--Fiber Containers, JulyInlandPrinter, June end December--Official Container Directory, May KL-2410A--Boxboard Containers, June and December, 1953 X OOOQ-NLI-OOOOI6286 48Z9IO0OO-ITH-OO00 S g. 9S *h tv $a 3g your body repair jobs ... with National Lead Solder Take it from th^ man who works with National Lead Body Solder fills deep dents solidly, -' ^w^PM^y at iw heat Does not run. j Stays plasUcdTOUteVbeing worked. Sands smoothly. , No. pitting-^^^foedtiing. Feathers off neatly around ! ed^es: 'Perfgi^t^aM-for putty coat and lacquer. ' Build up customer satisfaction and profits. Stand ardize on National'Lead Body Solder . .. available in all popular tin-lead compositions. Cali your auto motive supply jobber. jj .Body Solder I with a NATIONAL reputation LEAD c o mp a n y 111 Broadway, Nw Yoric 6, N. Y. * Offices.end plants in principal elites. KL-2396--Automotive Digest, January, 1953 ~Jc 0000-NLT-00016288 BmiaJOTwasssocio 68Z9IOOOO-nN-000O fj 8 "I cover pretty near the whole county. And so, it seems, does `Dutch Boy' Bright White!" CHOOL bus drivers get around. S And so, you'll fyid, does "Dutch Boy" Bright White. In county after county, it's th^farmer's favorite house paint. When you try it -- you'll see why. y, It'll make your buildings dazzling white. It'll keep them that way, too: with self-cleaning "Dutch Boy" Bright White, rain just washes the dirt away. On top of this', you'll find Bright White easy to apply. "It flows right off the the brush, spreads freely, levels out smoothly/' users say. And most times one coat is enough for a sparkling, uniform repaint job. Next time you paint, do the job up white... with Bright White. Or if you prefer, to do it up brown, or green, or some other color, get "Dutch Boy" tinted House Paints. See the "Dutch iBoy" Color Gallery At your dealers. You'll be amazed at how easy it I: is to select a color scheme from the hundreds of attrac tive shades the (Jaliery offers. And you can count on your "Dutch Boy" dealer to help you with practical painting problems as well as with color selection for both inside and outside. NATIONAL LEAD COMPANY: New York 6; Atlanta; Buffalo 3; Chicago 3; Ciacinnati S-i Cleveland 13; Dallas 2; Philadelphians; Pittsburgh 12; St. Louis 1; San Francisco 10; B.o&ton 6 (National Lead Company of Massachusetts). -i This advertisement prepared by MARSCHALKand PRATT Company, Inc, New York KD-2446--Country Gentlejnan, April,-1953 - - .. ______ W :V. r OOOO-NLI-OOOO16290 "Even our little red schoolhouse is now painted with 'Dutch Boy' Bright White" Time was when most sehoolhouses were red, as you may remember. But now they're white. . . "Dutch Boy" Bright White . . . just like so many farm homes. Barns, fences, churches, town building's, too. Such popularity must be deserved... And it is! "Dutch Boy" Bright White makes your buildings sparkle. Ke.fipis* them sparkling, too. With self-cleaning Bright White,,rain just washes,the dirt away. You'll also find Bright White easy to apply. Easy off the brush, easy spreading, easy to level out smoothly. And, as most people say, "One coat's, usually enough for a grand-looking repaint job I" Of course, you may prefer tints. If you do, get "Dutch Boy" tinted House Paints. Like "Dutch Boy" Bright White, they're in a class by themselves. DON'T MISS SEEING THE NEW COLOR GALLERY! At your "Dutch Boy" dealer's. The Color Gallery will h4lp you find the colors you want both inside and out side. Makes it easy fbr you to select from a wide; range of beautiful colors. And your "Dutch Boy" dealer will gladly help you with your painting problems. NATIONAL LEAD COMPANY: New York 6; Atlanta; Buffalo 3; Chicago 8; Cincin nati 3; Cleveland 13; Pallas 2; Philadelphia 25; -Pittsburgh 12; St. Louis 1; San Francisco 10; Boston 6 (National Lead Company of Massachusetts). KD-2444--Country Gentletnan, May, 1953 They know what's going on, rural carriers do. On most of the buildings they pass every day! It's "Dutch Boy" Bright White House Paint. And, once you try it, you see why people'use so much of it. Bright White makes your buildings dazzling white. Not only that, it keeps them that way. Bright White is self-cleaning -- rain just washes dirt away. It goes on with, amazing' ease, too. DO THE JOB UP BRIGHT WITH Easy brushing, easy spreading, and it levels itself out smoothly. On top of all this, one coat's usually enough for a sparkling, uniform repaint job. x Next time, paint your place with durable, long-lasting Bright White. Or, if you want colors that'll do you equally proud. Use "Dutch Boy ''colored House Paints. Let the Color- Gallery help you find the colors you wj'dnt At your "Dutch Boy" dealers. Using the new Color Gallery, you'll find both the inside and outside colors you want easy and fast. You'll also find your "Dutch Boy" dealer ready and eager to help you with practical paint ing problems. * NATIONAL LEAD COMPANY: New York 6; Atlanta; Buffalo 3; Chicago 8; Cincinnati 3; Cleveland 13; Dallas 2; Philadelphia 25; Pittsburgh 12; St. Louis 1; San Francisco 10; Boston 6 (National Lead Co. of Mass.). V>P/ '4!z/ u .s . pt. oe. This advertisement prepared by MAKSCHALK and PRATT Company, Inc, New York KD-2445--Country Gentleman, Jane, 1953 .. . G00G-NLI-0000I6292 If you get ab^>ut at all, you just can't help hearing good things about "Dutch Boy" Bright Wkity. . . It's the standout house paint igost everywhere because of the long lasting protection it gives. `if. And people say it's the whitest white they've ever seen. With Bright White, your buildings really sparkle in the: sun. And the sparkle lasts ^edausO'iJffnV^'i Ifhite 'is self-cleaning: rain just washes the', dirt away.' It's easy to; apply, too, ;ypur neig . bors will tell you. Brushes oh ea|pi| spreads easy, even levels itself out nicff and smooth, l^n'd most times, you'ljili find that one coat's enough.for a first-J rate repaint jc/b. r If you're pr^ud of your place, you'll be prouder stilj when you pdihtitwith "Dutch Boy" Bright White. !!i(jr with the colored ihojilse paints "Dutch Boy" also makes. . Easy to find the colors * you want in the Color Gallery See this new Color Gallery at your | "Dutch Bop" dealer's. It makes it easy to find just the colors you want, . inside and outside. And depend upon your friendly "Dutch '* Boy" dealer to] help you with practical . painting problems.' Vp\ NATIONAL LEAD COMPANY!; NSw York Buffalo 3; Chicago 8; Cinfin- Hf|=9 nati 3; Cleveland ai3; Dallas 2; Philadelphia 25; ^Pittsburgh ,12; St. Louis 1; '/ San Francisco 1,0j Poston'6 (National peadCo.! of Mass.). SoS. c.s.p.t.oe. KD-2443--Country Gentleman; September, 1933 o o o o -n u -o o o 016293 `Dutch Boy' Bright White House Paint is just what the doctor ordered" It's "good medicine," Dutch Boy BrightWhite House Paint. "Good for what ails most buildings," people say, for whopping repair bills!" and a sure cure What makes BrightWkite so popular is its lasting protection as well as its dazzling whiteness. Your buildings fairly sparkle. And they keep that brilliant Sparkle because Bright White is self-cleaning: rain just washes the dirt away. On top of this, self-cleaning Bright White is amazingly easy :to- apply. DO THE JOB . UP BRIGHT WITH 1)hBnfj Easy brushing; easy spreading, and it levels itself out smoothly. Most times, too, you'll find that one coatis enough for a tip-top repaint job. Keep your place up with Bright White --then you'll always be proud Of it. ; And if you want colors that'll do you and your buildings equally proud, get "Dutch Boy" colored House Paints. Color Gallery makes it easy to find the colors you want See this new Color Gallery at your "Dutch Boy" dealer's. It'll'hdp you find jfrst the colors you want, inside and outside. And your "Dutch Boy" dealejr Will be glad to help you with practical painting problems. NATIONAL tEAD COMPANY;New York 6; Atlanta; Buffalo 3; Chicago 8; Clncm- nati 3; Cleveland 13; Dallas1 2) Philadelphia 26; Pittsburgh 12; St. Louis 1; San Francisco 10; Boston -6 (Rational Lead Co. of Mass.). *Bes- V. s. pat Off. KD-2442--Country Gentleman, October, 1953 0000-NU-000016294 Tops in shops that keep metal costs low... Blatchford In the light of today's skyrocketing costs, it will pay you to consider every means to hold expenses down. For example... your metal stock. Blatchford Metal helps keep operating costs down and production up in these three ways. In Ma c h in e Co mp o s it io n , you get fewer imperfect casts arid greater operating efficiency, Blatchford Metal melts smoothly, flows freely, molds sharply. You get clean, solid casts. In "St e REp " Ca s t in g , you get less porosity...sounder plates. And Blatchford's fluidity helps you "get" every detail of the mat You get a plate true to the mold, time after time. In Pr in t in g , you get better plate performance, fewer "^inks." Blatchford stands up to rough treatment. You get long, steady, clean press runs. Let Blatchford help you, your skilled staff and your expensive machinery produce to capacity. Buy Blatch ford and cothpare. Free chart for re-meit rooms tells, step by step, hoW to k^ep metal "healthy" and cut dross loss with Blatchford Type Metal Flux. Just write, Box 000, the office nearest you for "Re-melt Chart." NATIONAL LEAD COMPANY--Atlanta, Baltimore, Chicago, Cincinnati, deVeland,DdHas,PhiladeIphia,Pittsburgh,St.Louis; , New York: E. W. Blatchford C04 New England: National Lead Co. of Mass., Boston; Pacific Coast: Mortis P- Kirk 3s Son, Inc., Los Angeles. Blatchford is the NATIONAL name for dependable metal... TJ. S. Pat. Off. inland' rrimer, xviay, x n u v . , runting inogu* trade Compositor, Mzxn Jane, Sep.; Dec. ' 0000-NLI-000016295 If exposure shortens the life of your vinyl products ... stabilize with "Dutch Boy" Dyphos You can't do much about the weather. But stabilize your vinyl products with "Dutch Boy' Dyphos, and you'll see that weather can't do much harm to them. With Dyphos, you'll find that under outdoor exposure your opaque vinyls have excellent color retention and long-lasting flexibility. That's be cause Dyphos imparts unequaled light stability. In processing, too, the use of "Dutch Boy"Dyphos works to your advantage because of its excellent heat stability. So, whether you work with plastisols or organ osols ... whether your method is slush or conven tional molding, extruding, calendering, or coating ...use "Dutch Boy' Dyphos. For more information on Dyphos (or any of the other "Dutch Boy" stabilizers) just write. We will be glad to supply factual data and technical assistance. -' ....................J "Dutch Bo>' Stabilizers PRODUCT TRIBASE (Tribasic Lead Sulphate} TRIBASE E (Basic Lead Silicate Sulphate Complex) DS-207 (Dibasic Lead Stearate) compounds requiring high heat-stability Low volume cost insulation Stabilizer-lubricant for sheeting, film, extrusion and molded compounds PLUMB-O-SU-A (Co-precipitate of lead Orthosilicate and Silica Gel) Translucent and colored sheeting and upholstery PLUMB-O-SILB (Co-precipitate of Lead Orthosilicate and Silica Gel) Translucent and colored film, sheeting, belting PIUMB-O-SIL C (Co-precipitate of Lead i Orthosilicate and Silica Gel) f DYTHAL | (Di-basic Lead Phthalate) NORMASAL (Normal Lead Salicylate} Highly translucent film and sheeting General purpose stabilizer for heat and light. . Good electrical properties ! Outstanding for heat and iighijin all opaque stocks, including plastisols and i organosols________ As stabilizer or co-stabilizer J in vinyl flooring and other compounds requiring good ; light-stabilit NATIONAL LEAD COMPANY 111 Broadway, New York 6, N. Y. KC-2754--Modern Plastics, March--Plastics World, March--Canadian Plastics, March, 1953 OOOQ-NLI-G0OO16296 Why the VINYL FLOORING INDUSTRY turns to "Dutch Boy" Normasal Vinyl Stabilizer to improve its product "Dutch Boy" Stabilfrcrs Asbestos filler is important in the making ofhigh grade vinyl flooring. To use it satisfactorily, the industry has turned to "Dutch Boy5' Normasal. Normasal, flooring makers have found, is the only stabilizer that prevents the color changes in vinyl formulations that asbestos impurities sometimes produce. More often than not, Normasal is "teamed up" with Tribase, a "Dutch Boy" stabilizer that provides the high heat stability needed' in processing vinyls. . PS-207 ../(Dibasic Lead Stearate) Stabilizer-lubricant for sheeting, film, extrusion and molded compounds s* PLUMB-O-SIL A y'- (Co-precipitate of Lead Ormosilicate and Silica Gel) Translucent and colored sheeting and upholstery 1 .^UMB-O-StL B \ lCo*jarj|cipitate of Lead Orthosilfoaie and Silica Gei) Translucent and colored film, sheeting, belting r of Lead Orm&llicbte and Silica Gel) .-pp; DYTHAL (Di-basic Lead Phthalafe) DYPHOS (Di-bastc Lead Phosphite) Highly translucent film and sheeting General purpose stc for heat and lig Good electrical pro Outstanding for heat and light in all opaque stocks, including plastisols and For more information about Normasal, Tribase, or any of the other "Dutch Boy" Stabi lizers, write us. We will be glad to give you additional data and technical information. CHEMICALSMtoR. u.s. i'ui. <irr. NATIONAL LEAD COMPANY Brpadway, New York 6, N. Y. THisaiiyertisemeac prepared by Ma i KC-275Modern Plastics, April--Plastics World, April--Canadian Plastics This is a standard vinyl electrical insulation... This is a vinyl insulation for high temperature use -ft - There are proved \\ '-r. - : '-v', ' , C * . * - - ** "Dutch Boy" Stabilizers for both of these compounds Today, makers of vinyl electrical insulations are heavy users of three "Dutch Boy" stabilizers... Tribase, Tribase E, and Dythal. Tribase and Tribase E, manufacturers find, give them the desired electrical properties plus the proc essing advantages that recommend these two sta bilizers for standard insulations. Bothgive vinyls exceptional heat stability, eliminating gassing and other stabilizer breakdowns. And both can be dis persed easily throughout the. formulation. `Dutch Boy" Dythal, they find, does an outstand ing job for high temperature vinyl insulation. Not only does it impart good electrical properties, but it also gives excellent heat stability in formulating vinyl insulation for high temperature use. Its low tinting strength, they say, makes bright colors pos sible. Manufacturers also find it's easy to disperse "Dutch Boy" Dythal... and easy to extrude com pounds containing it. Whenever a problem arises in your plant involv ing vinyl insulation stabilization, consult our tech nical staff. For information on `Dutch Boy" Tri base, Tribase E, and Dythal, write us. | PRODUCT USE ] ,, ` = - : Silicate . implexK :' 1 DS-207 I (Dibasic Lead Stearate) 1 PLUMB-O-SIL A 1 (Co-precipitate f Lead I Orthosilicate and Silica Gel) | PLUMB-O-SIL B 1 (Co-precipitate of Lead I Orthosilicate and Silica Gel) I PLUMB-O-SIL C 1 (Co-precipitate of Lead * 'rl ihcafe and Silica Gel) DYTHALi * - ^^thalate) I DYPHOS 1 (Dibasic Lead Phosphite) ! - NORMASAL 3 (Normal Lead Salicylate) 3 BARINAC rium Ricinoleoie} Electrical and other compounds requiring high heat-stability Low volume cost Stabiiizer-iubricant for sheeting, film, extrusion and molded compounds Translucent and colored sheeting and upholstery stocks Translucent and colored | film, sheeting, belting Highly translucent film and sheeting General purpose stabilizer for heat and light. Good electrical properties Outstanding for heat and light in all opaque stocks, including piastisols and organosols j ! As stabilizer or co-stabilizer in vinyl flooring and other compounds requiring good i light-stability | Stabilizer-lubricant CHEMICALSUse. C. S. Pat. OIT. NATIONAL LEAD COMPANY 111 Broadway * New York 6, N. Y. In Canada: CANADIAN TITANIUM PIGMENTS LIMITED <530 Dorchester Street, West Montreal KC-2756--Modern Plastics, May & November--Plastics World, May & November, 1953 KC-2756A--Canadian Plastics, July, 1953 0000-NLI-00016298 t Dutch Boy 1 Stabilizers PRODUCT USE TRIBASE (Trifaasic Lead Sulphate) TRIBASE E (Bask lead Silicate Sulphate Complex) DS-207 (Dibasic lead Stearate) PLUMB-O-SUA (Co-precipitate of Lead rthosilicate and Silica Gel) PLUMB-O-SIL B (Co-precipitate of lead rthosilicate and Silica Gel) Electrical and other compounds requiring high heat stability Low volume cost insulation Stabilizer-lubricant for sheeting, film, extrusion and molded compounds Translucent and colored sheeting and upholstery Translucent and colored film, sheeting, belting 1 Highly translucent film and sheeting j DYTHAl -| (Dibasic Lead Phthalate) DYPHOS (Dibasic Lead Phosphite) NORMASAL (Normal Lead Salicylate) BARINAC (Barium Rkmoieate) General purpose stabilizer I for heat and light. 1 Good electrical properties 1 Outstanding for heat and light in all opaque stocks, including plastisols and ofgcmosols. Exceptional weathering characteristics i1 1 1 | As stabilizer or corstabilizer I in vinyl flooring and other . j compounds requiring good 1 light stability 1 lor clears i CHEMICALS NATIONAL LEAD COMPANY 111 Broadway * New York 6, N. Y. In Canada: CANADIAN TITANIUM PIGMENTS LIMITED 630 Dorchester Street, West Montreal For brightly colored... highly translucent vinyls... stabilize your film and sheeting with "Dutch Boy" Phimb-O-Sil C , When you stabilize your vinyls with "Dutch Boy" Plumb-O-Sil C, you can be sure of two things. 1 --You'll get film and sheeting with good color--good, clear color. Plumb-O-Sil C does not affect the color because it has no appreciable tinting strength. It gives you excellent stability in deep shades and vivid colors. And it performs well with most dyes and pigment .additions. 2--You'll get highly translucent film stock. Plumb-OSil C's refractive index closely coincides with that of vinyl chloride resin. In addition to these product advantages, you'll also find "Dutch Boy" Plumb-O-Sil C gives heat stability and requires no predispersion. For additional information, including technical data on Plumb-O-Sil C, just write. And if you have a special problem in stabilizing your vinyls, consult our tech nical staff for assistance. This advertisement prepared by MARSCHALK and PRATT Company, Inc, New York KC-2757--Modern Plastics, Jane, December--Plastics World, Jane--Canadian Plastics, September, 1953 flM0-NLI-00001629<> your body repair fobs... with National Lead Solder The man who works with National Lead Body Solder will tell you it's one solder that helps him get repair jobs done fast. Here's why: It fills deep dents solidly* easily, fast Melts evenly at low heat. Does not run. Stays plastic while being worked. Sands smoothly. No pitting or shredding. Feathers off neatly around edges. Perfect base for putty coat and lacquer. Build up customer satisfaction and profits. Standardize on National Lead Body Solder, popular tin-lead compositions.Cali yourjobber. Body Solder / with a NATIONAL reputation ( LEAD COMPANY \ Tit Broedwey, NewYerfc S, H.Y. * Office, and plant* Inprincipal ddti. This advertisement prepared by MARSCtfALK and PRATT Company, Inc, New York KL-2396A~Motor Service, February, 1953 OO0O-NLI-OOGO163OO t0910000-nN-0<W .-Sft There's a National Lead precision made solder for every soldering need. Slick and Quick... this Dutch Boy* way" "If you asked me how to get body, fender and other metal mending jobs done right, and in a hurry, I'd say use the National Lead line of solders. "For filling and smoothing out dents and wrinkles, National Lead Body Solder works like a charm. It melts fast, doesn't run, paddles easily and grinds off clean with out a telltale edge. . "When it comes to other soldering jobs--radiators, tanks, wiring, and so on -- I like Dutch Boy Wire Solder. It's uniform from end to end, works perfectly with torch or iron, and makes neat, lasting repairs." Jack up your profits -- use these "fix-'em-slick-'n'-quick" solders on all your jobs. Call your automotive jobber. He can supply popular sizes and compositions. Solder ------------------------------------------- with a NATIONAL reputation LEAD COMPANY 111 Broadway, Now York 6, N. Y. * Office* and planU la principal ado This advertisement prepared by Maes CHALK and Pr a t t Company, Inc, New York KL-2398--Motor, June, December--Automotive Digest, May, November, 1953 O0OO-NXJ-0OOOJ63O2 Say the job calls for a house paint that's brilliantly white and self-cleaning. You just call for "Dutch Boy" 110-Bright White. On repaint work one Coat is ofteh sufficient because Bright White is so high-hiding. If the job requires a slow-chalking paint to minimize washing down on! lower stone and masonry surfaces, chbose "Dutch Boy" 111-White. You'll find it's also a perfect base for fade-resistant tints. With five "Dutch Boy" whites to choose from, you can do any and every exterior job up bright. No matter the varying requirements! As you'd expect, all five "Dutch Boy" exterior whites are quality paints: easy-brushing, smooth-lev eling, far-spreading. For the right exterior white, count on "Dutch Boy!" NATIONAL LEAD COMPANY: New York b; AtUinrti; Buffalo 3; Chicago !!: Citiciiiual! 3; Cletwlmitl 13; Dallas 2: I'hiiuiMpItiu 25; Pittsburgh 12; St. Louis I; Sim Francisco 10; Boston 6 > tNiitiurm! Lent! Co. of Mttss.). Aa If it's a job for "lead," use "Dutch Boy" 116-Pure White. Lead Pettit. It gives you the durability and economy bf white lead, plus ready-to-brush convenience. Prevents metal staining, too. Where hydrogen sulfide fumes or mildew are problems, always put "Dutch Boy" 115-Fume and Mildew Resistant White on the job. It's a special paint, formulated to stay white under fume arid mildew conditions. Not recommended for anjy other use. 0 For sash, doors, shutters, and similar outside surfaces where a hard, high-gloss, soilresistant finish is demanded, pick "Dutch Boy" 210-Sash and Trim White. lt stands up beautifully under severei exposure conditions for it's a real exterior enamel. PAINTS ENAMELS VARNISHES Tliis advertisement prepared by MARSCHALK and PRATT Company, Inc, New York KD-250I--National Painter, April & October, 1953 KD-2501A--American Painter & Decorator, April & November, 1953 KD-250IB--Painter & Decorator, April, 1953 A 0000-NLI-000016303 ifctt w Jits Tlse "Dutch Bov" 110Bright White when you 1 want a house paint that's brilliantly white and self-cleaning. So high-hiding that one coat is often sufficient on repaint work. fim Pick "Dutch Boy" 111- White for jobs demand- 'iff V r ing a slow-chalking paint to minimize any washing down on lower stone and masonry surfaces. It's also a perfect base for making fade-resistant tints. When you want to do a job up white ..."Dutch Boy" offers you FIVE exterior whites to select from If you're a "lead" mai choose "Dutch Boy" J 16-Pure White Lead Paint. Here's a white that combines "lead's" durability and economy with the convenience ofa ready-to-brush product. Just the ticket, too, for preventing metal staining. o Where hydrogen sulfide fumes or mildew are a problem, your answer is "Dutch Boy" 115-Fume and Mildew Resistant White. This is a special paint formulated to stay white under fume and mildew' conditions. It is recommended only for this special purpose and not for general use. 6 When you want a hard, high-gloss, soil-resistant finish for sasli, doors, shut ters and other outside surfaces, try "Dutch Boy" 210-Sash and Trim White. A real exterior enamel, it holds its beauty under severe exterior exposure. \ NATIONAL LEAD COMPANY: JV< Cincinnati 3; Cleveland 13; Dallas 2; San Francisco 10; Boston 6 (National This advertisement prepared by KD-2502--National Planter, March-, KD-25Q2A--American Pi KD-2502B--Painter and Five different whites for exterior work are at your beck and call in the "Dutch Boy" line. f-- These five whites enable you to meet varying job requirements and also your own individual prefer ence a9 to type of paint. You'll find "Dutch Boy" exterior whites lops in quality. They're all easy-brushing, smooth-leveling, good-yardage paints. So when you want to do the job up white, do it up right with "Dutch Boy." PuMWmf PAINTS - ENAMELS . YAKNISHES 0000-NLI-000016304 If a customer wants a house paint that's dazzling white and self-cleaning, he'll be happy as a king (and so will you) with "Dutch Boy" 110-Bright White. It's so high-hiding that one coat's enough on many repaint jobs. Why the painter is always right When he nses a "Dutch Boy" White Kl> <* V -+ i.i ,4^ five exterior whites to select from! If a customer wants a slowrchalking paint that mini mizes washing down on lower stone and masonry surfaces, "Dutch Boy" 1Z1-WI'' will satisfy him or 1 to a "t." You, too! 1 White is also a perl base for making fa resistant tints. If a customer wants a "lead" job, use "Dutch Boy" 116Pure White Lead Paint. Combining white lead's durability and economy with ready-to-bruah convenience, it will give you both what you want. It prevents metal staining, too. If a customer wants protection against hydrogen sulfide fumes or mildew, show him you "know your stuff" by picking "Dutch Boy" 115-Fume and Mildew Resistant White. This- is a special paint ' formulated to stay white under fume and mildew conditions, and recom mended onlyforthis use. No matter what kind of an exterior job it is -- no matter where it is -- you can always pick a "Dutch Boy" white that'll be just right for it. You have five to choose from, mind you. If a customer wants a hard, high-gloss, soil-resistant fin ish for sash, doors, shutters and other outside surfaces, she'll go for "Dutch. Boy" 210-Sash and TrimWhite in a big way. And you'll go along,for it's a real exteriorenamel that stands up under severe ex posure conditions. And each one's an easy-brushing, smooth-level ing, far-spreading, "Dutch Boy" quality paint. Count on "Dutch Boy" to help you do the job, any exterior job, up white. Dutch Boy PAINTS * ENAMELS VAKN1SIIES NATIONAL LEAD COMPANY: New York 6; Atlanta: Cincinnati 3; Cleveland 13; Dalle.- 2; Pliiladelj.lii 25; Pinsbnrch 12: St. Unix 1; San Francis 10; ll.t..n (i (Nmimtal This advertisement prepared by ilt^CHAlK'an4iERATr Company, Inc, New York KD-2503--National Painter, 'May^Noti'emAer, 1953''k 0000-NLI-000016305 Ipr the Right Exterior White eoiint on me. I've got five JL* "Dutch Boy" .110-Bright White: 8When you want a house paint that's dazzling white and self-cleaning, pick Bright White. It's so high-hiding that one coat is enough on many repaint jobs. &.<t> "Dutch Boy" Ill-Gloss White: When the job calls-for a slow-chalk ing ..paint that minimizes, washing down on lower stone and masonry surfaces, do it up bright with 111Gloss White. You'll find 111-Gloss White is also a perfect base for mak ing fade-resistant tints. 'Dutch Boy" 116-Pure White Lead Paint: When you want white lead's dura bility and economy, plus ready-tobrush convenience, this is the paint for you. Oil top of everything else, it prevents metal staining. 'Dutch Boy" 115-Fume and Mildew Resistant White: Where hydrogen sulfide fumes or mildew are problems, you cun count on this special paint to do a first-class job. It is recommended for use only under these conditions. 5. "Dutch Boy" 210-Sash and Trim White: When you want a hard, high-gloss, .soil-resistant finish for sash, doors, shutters, and other outside surfaces, choose 210-Sash and Trim White. A real exterior enamel, it stands up beautifully under severe exposure conditions. This advertisement prepared by MARS< KD-2504--National Painters Magazine, KD-2504A--American Pah KD-2504B--Painter & Decorator;. Count 'em... There are five different "Dutch Boy" exterior whites. And one of them is sure to be right--just right--for an y outside job you take on. As you'd expect, all five are quality paints: easy brushing, smooth leveling, far spreading. For the right exterior white, count on the "Dutch Boy." Every time! PAINTS ENAMELS VARNISHES NATIONAL LEAD COMPANY: JVcw York 6; Atlanta; Buffalo 3; Chicago S; Cincinnati 3; Cleveland 13; Dallas 2} Philadelphia 25; Pittsburgh 12; St. Louts I; 'Han Francisco 10; Boston 6 (National Lead Co. of Muss.) `Reg. U. S. Pel. 0 0000-NLI-000016306 'Dutch Boy" Stabilizers for the PRODUCT TRIBASE (Tribasic Lead Sulphate) TRiBASE E (Basic Lead Silicate Sulphate Complex) DS-207 (Dibasic Lead Stearate) PLUMB-O-SIL A (Co-precipitate of Lead Orihosiiicate and Silica Gel) PLUMB-O-SIL B .(Go-precipitole of Lead Orthosilicate and Silica Gel) PLUMB-O-SIL C (Co-precipitate of Lead Orthosiiicate and Silica Gel) DYTHAL {Dibasic Lead Phthalate) DYPHOS (Dibasic Lead Phosphite) NORMASAL (Normal Lead Salicylate) BAR1NAC (Barium Ricinoleate) USE Electrical and other compounds requiring high heat-stability Low volume cost insulation Stabilizer-lubricant for sheeting, film, extrusion and molded compounds Translucent and colored sheeting and upholstery Translucent and colored film,sheeting, belting Highly translucent Elm and sheeting General purpose stabilizer for heat and light. Good electrical properties Outstanding for heat and light in all opaque stocks, including plastisols and organosols As stabilizer or co-stcbilizer in vinyl flooring and other compounds requiring good light-stability Stabilizer-lubricant for clears Like all "Dutch Boy" products, these vinyl stabilizers are backed by the solid reputation of the maker -- National Lead Company. For complete factual data or technical assistance in their use, write us. 'Dutck'Botf CHEMICALS W NATIONAL LEAD COMPANY HI Broadway, New York 6, N. Y. This advertisement prepared by MARSCHALK and PRATT Company, inc.. New York KC-3106--OilPaintatidDrug Reporter GreenBook, July 15,1953 ~k OOOO-NLI-OO0O163O7 ... that's the paint maker's word for Take the paint maker's word for it -L you just can't miss with adaptable "Dutch Boy" Basic Silicate White Lead "45X" in your exterior paint formulations. VutekWm Basic Silicate It's new "lead" magic. In white House Paints, for example, "Dutch Boy" Basic Silicate White Lead "45X" improves self-cleaning properties: permits rain to wet the surface uniformly and remove dirt by washing off.the inert chalk. White Lead "45 X" In tinted House Paints, it contributes to film durability, thus making for greater resistance to fading. Furthermore, its hydrophilic properties promote dirt removal, thus helping to keep colors fresh and clean. In Primers, adaptable "45X" provides the lead soaps that increase adhesion. "45X" also gives the paint film the water resistance needed to maintain its adhesive bond and helps prevent peeling. In Porch and Floor Enamels, "45X" plasti cizes the.Jilm,.. .increasing abrasion resistance. Lead soaps formed contribute to the film's flexi bility and water resistance, increasing adhesion. '?m# ecowmcdM/ In adaptable "Dutch Boy" Basic Silicate White Lead "45X," the reactive portion of each pigment particle is concentrated at the surface. This makes available porportionately larger amounts of `lead." So you use fewerpounds thanwith otherwhiteleadtypes. It's a proved paint improver, "Dutch Boy" Basic Silicate White Lead "45X." Put it to work improving your exterior paints! VVJ7 'Q-s Ho k.IJ.S. PnL UIT. National lead Company: New York II; Alluntu; llufFuk. :i: ChicttKo K; Cincinnuti M; Cleveland lit: Ditllsus 2; I'luliicioliihiii 213: Pittabtu-srh 12: St. f.ouis 1: Sun Kinnctaco 1": Hoxl.m (Nutionnl Lead Co. of IVTnss.). This advertisement prepared by MARSCHALK and PRATT Company, Inc., New York KP-2505--Paint & Vart^i^vH^duct^0^0^AanfricanPaint Journal, April 6--Paint, Oil & Chemical*R.eyietv, April 9 --OH, P> KP-2505A*' ' t i '^PiSMilndustryMagazine, May, 1953 "Jr Wao-mA<>o#01<S308 ...that's why factory chemists recommend "Lead" performs a variety of jobs in the formu lation of exterior paints. "Dutch Boy" Basic Silicate White Lead "45X" does all these different jobs . . . alone. With new efficiency, new economy! This, in a nutshell, is why factory chemists recommend it so unre servedly. Take white House Paints, for example. "45X" improves their self-cleaning properties. Permits rain to wet the surface uniformly, thus washing off the dirt Or take Primers. "Dutch Boy" Basie Silicate White Lead "45X" provides the lead soaps that increase adhesion. On top of this, it gives the film the water resistance needed to maintain a primer's adhesive bond and help prevent peeling. Then take tinted House Paints. "45X" increases film durability and resistance to color .change. It also promotes dirt removal "because of its hydros in adaptable "Dutch Boy" Basic Silicate White Lead "45X," the reactive portion of each pigment particle is concentrated at the surface. This makes available proportion ately larger amounts of "lead." So you use fewerpounds thanwith otherwhitelead types. Qutekdotf Basic Silicate White Lead 45 X for exterior paint formulations philic properties, and thus helps keep colors clean and fresh. Finally, take Porch and Floor Enamels. "45X" plasticizes the.film and. increases jts_abrasion re sistance. What's more, it forms lead soaps that contribute to the flexibility and water resistance of the film, and thus improve adhesion. "Lead" at its adaptable, economical best, "45X" is now being used by most leading paint makers. Put it to work improving your exterior formu lations. National Lead Company: New York 6: Atlanta: Buffalo 3: Chicago 8; Cincinnati 3; Cleveland 13: Dallas Z; Philadelphia 25: Pittsburgh 12: St. Louis 1; San Francisco 10: Boston 6 (National Lead Co. of Mass.). This advertisement prepared by MARSCHALk and PRATT Company, Inc, New York KP-2506--Paint & Varnish Production, June--American Paint Journal, May 4--Paint, Oil& Chemical Review, May 7-- Oil, Paint & Drug Reporter--May 11--Paint Industry Magazine, July, 1953 KP-2506A--Official Digest, May, 1953 0000-NU-000016309 \ In exterior paint formulation, you can use "Dutch Boy" Basic-Silicate White Lead "45X" to advantage to perform different functions. It is this adaptability, plus economy, that makes "45X" the factory manager's favorite... as well as the paint maker's and the factory chemist's. Use "45X" in white House Paints, for exam ple, and you improve self-cleaning properties. Its wettingability^allows the rain to spread over the painted surface, thus giving it a better chance to wash off the dirt. Use "45X"in tinted*House Paints, and it helps make the film more durable, more resistant to color change. Also, because of its hydrophilic properties, "45X" promotes dirt removal and helps keep colors fresh and clean. * 6v*3s. National Lead Company: New York 6; Atlanta; Buffalo 3; Kfjfelr Chicago 8; Cincinnati 3; Cleveland 18; Dallas 2; Philadelphia y 25: Pittsburgh 12; St. Louis 1; San Francisco 10; Boston 6 .IteK s (National Lead Co. of Maas.). Qg^' Use adaptable "45X" in Primers, and you get the lead soaps that increase adhesion. And the water resistance needed to maintain the paint film's adhesive bond which helps prevent peeling. Use "45X" in Porch and Floor Enamels, and it plasticizes the film . . . increasing abrasion resistance. More than that, it forms lead soaps that contribute to the flexibility and water resis tance of the film, and thXs improve adhesion. As its wide use by leading paint makers proves, "Dutch Boy" Bakic Silicate White Lead "45X" is "lead" at its j adaptable, economical best. Try it yourself. 'Tffloty ecoftd?ptcca(,iw-/ In adaptable "Dutch Boy" Basie Silicate White Lead "45X," thie reactive portion of each pigment particle is concentrated at the surface. This makes available proportion ately larger amounts of "lead." So you use fewerpounds than with ptherwhite lead types. IHsadvertisement prepared by Ma k s CHALK and PEATT Company, Inc, NewYork < . ""^isSPZ--Paint & VarnisbjPicpduction, August--American Paint Joumalgjnne 1--Paint, Oil&.Chemical Review, July 2-- A'Oil, Paint & DfugReporter, June8--Paint Industry M.agazinejSWi$mher,'i953 '%$$$& KP-2507A-Officid-J%^flM*,-l953 ''ipfgp'- ^ QOGO-NLI-000016310 Take if from the fesf panels mxDutch Boy* Basic Silicate White Lead -- has what it takes to make foolproof exterior paints For foolproof exterior paints.. . "lead." "No question abput that," most paint makers will tel! you.' "And for `lead' at its economical best," many of thk leaders add, "it's `Dutch Boy' iBasio Silicate White Lead `45X'." ' They know what they're talk ing about, too. Thiey'vje1 not only seen the proof in .ftheijr jbwn ;exterior paints ... in a1 lot fewer complaints, for onelthirj^.; They've also seen it at National Leajd's Sayville Test Station, jwhere ex posure teste of niany different pigments have beenjieondUctedfor manyyears. In white House Paints/'Dutch Boy" Basic Silicate White Lead "45X" improves self-cleaning properties, these teste prove. In tinted House Points, it in creases film durability and resist ance to color|changes. In Pnmers,"45X" contributes greater adhesion, plus the water resistance to: maintain the paint film's adhesive bond. In Porch and Floor Enamels,it plasticizes the film, increases abrasion resistance, and improves adhesion. All these things adaptable "45X" does even though you use fewer pounds;: .than with other white lead fy#esi.; That's because the reactive, portion of each "45X" pigment particle |is concentrated at the surface: thus, making available prppprtionately larger amounts of "lead." Improve youp exterior paints -- yet Save money, j Standardize on "Dutch Boy*'Basic Silicate White Lead "45X"i|n your formulations. National Lead Company: New York-6; Atlanta; Buffalo 3; Chicago 8; Cincin; 8; Cleveland 13; Pallas 2; Philadelphia 25; Pittsburgh 12; St.' Lbuis 1; Francisco 10; Boston 6 (National Lead Co. of Mass.). *.h.eg. O. s. KP-4371--American Paint Journal, February 1, May 31--Oil & Drug Reporter, February 8, June 1--Paint Industry Magazine, MdrcJtiJ$ovi Paint & Oil Chemical Revieiv, February-11, July l^Paint & Varnish Production, February, June & October, 1954 1 KP-4371A--Official Digest, February, June & October, 1954Jc 6000.^o 3U Bringing up] the proof that Dutch Boy* Basic Silicate White Lead__ has what it takes to make foolproof exterior pa.tu > When it comes to exterior paints, experienced paint makers are pretty likely to be "lead" men. In their book, there's no better way to insure foolproof formulation. What type of "lead" ?' Today, "Dutch Boy" Basic Siliate WhiteLead "45X" is the reign ing favorite -- because it's "lead" in its most economical form. Exposure tests at National I Sa.yvi HeTosL .Station where tests of many different pigments have been conducted year after year, prove beyond question that "45X" has what it takes to make foolproof exterior paints. And the fact that complaints drop way down when "45X" is used documents this proof most In Porch and Floor Enamels, convincingly with paint makers! "45X" plasticizes the film, in Fewer complaints with "45X" because... . creases abrasion resistance, and . improves adhesion. In white House-Paints, "Dutch Boy" Basic Silicate White Lead "45X" improves self-cleaning properties^ It's more economical, too. You s use fewer pounds of "45X" than ` of other white lead types. That's * because the reactive portion of %eaeh pigment particle is eoncen- In tirifed\ House Paints, it in ' trated at the surface and, thus, creases film- durability and resist proportionately larger amounts ance to color changes. of "load" arc made available. In Primers, it contributes greater adhesion, plus the water resistance to maintain the paint film's adhesive bond. Make sure your exterior paints are foolproof. Use "Dutch Boy" Basic Silicate White Lead "45X" in your formulations. a National Lead Company: New York 6; Atlanta; Buffalo 3; Chicago 30; Cincinnati 3; Cleveland 13; Dallas 2; Philadelphia 26; Pittsburgh 12; St. Louis 1;. S.an.Fran cisco 10; Boston 6 (National Lead Co. of Mass.). `Reg.U.S.Pat:Off. This advertisement prepared by MARSCHALK and PRATT Company, Inc., New York KP-4370--American Paint Journal, March 1, September 6--Oil, Paint and Drug Reporter, March 8, August 9--Paint Industry, May- Paint, Oiland Chemical Review, March 11, September 9--Paint and Varnish Production, March, July andNovember, 1954 KP-4370A--Official Digest, March, July andNovember, 1954 . OO0G-NLI-0OOO16312 Do you have to sweat out your own tooling problems? Or, worse yet, do you have to .farm out the work piece-meal? Either way, it will pay you to investigate Kirksite Stamping Tool Service.!.a service complete hi every respect In one unified operation, we can take your problem offyour hands right from the idea, sketch, blueprint or model stage. We can make and finfch patterns and dies. Th^n from these we can turn out try4out stampings or moderate production runs .. .all in the same shop. %. You eliminate the peed for "jack-of-all-trades" experience; You eliminate costly die-shop main tenance. Better still, you by-pass the production difficul ties of piece-meal operations and divided responsi bilities. All in all, the Kirksite "package" means fewer headaches ... quicker production ... lower costs! If you make aircraft stampings, automotive vehicles, business machines; any die stamped parts, in fact, you ought to know more about this service. Write for "Kirksite," a free new booklet that gives you the up-to-the-minute facts on this complete service to cut toolingcosts... tooling time. Address: National Lead Corhpany, Kirksite Divi-\ sion, 900 West 18th St, Chicago, Illinois. Kirksite is a trade-mark registered in U. S. Pat. Off. by Moms P, Kirk & Son, Ina subbssiiddiiaarryy of National *Refi, U.S. Pat, Off. {IOOO-NU-000016313 Before you fool up... investigate the services you get from Proved-Performance Tooling Arc you planning to produce a new model or a new product of sheet metal? Then it will pay you to look into the Kirksite Tooling .Service. The Kirksite Tooling Service consists of pattern making, die and punch casting, die! finishing, press proving of dies, and stamping, forming and finishing' of actual sheet metal parts...all in the same shop, All with undivided responsibility. Shoot m<`!a| products manufacturers say it's an ideal service to eliminate their tooling-up problems, also permits extensive design changes, if necessary, before production' runs are started. So, if you have planes, trucks, cars, household appliances, even dust pans and ash trays. *. or almost anything in sheet metal in the planning stage... con sider, first, the Kirksite Tooling Service. Get the full; story. Write for a free copy of the new, illustrated brochure, "Kirksite." Address: NATIONAL LEAD COMPANY Kirksite Division 900 West 18th Street, Chicago, ill. "Kirksiw" is a trade-mark registered in U. S. Pat. Off. Iiy Morris P. Kirk & Son, Incn a subsidiary of National Load Co. `Roe. u. H. 2*nu oir. Press Stamping and Finishing includes determination ipf cutting metal clearance, draw radii, drawface relief, etc. Also includes trimming, welding, re-working and spray-painting. KL-2512--Design News, April 1, September 2--Product Engineering, April, October, 1953 it M- -^ OOOO-NLI-0OOO16314 NATIONAL LEAP COMPANY Producing "leading edge corrugation parts" for aircraft with wNalco-Lhe" Plastic forming dies. This is one of 86 "N^lco-Lite" Plastic die sets, incased iii Kirksite retainers, employed in aircraft parts production. Kirksite Die & Engineering Department Now Set Up to Supply PRESS-PROVED DIES of "Nalco-Lite"* Plastic I If sheet metal stampings play a part in the manu facture of your product.. Then you will be interested in what the Kirksite Die and Engineering Department is doing with minimum-cost tpoling for limited production or for tooling try-out runs. k This newest development of Kirksite'Tooling Service, MNalco-Lite" Plastic, offers you pressproved dependability and economy for such tool ing as stretch, form, hydropress and limitedproduction double action draw dies; master models and Keller and foundry patterns. "Nalco-Lite" Plastic tools may be cast from * standard-scale models... then used within a few -. days. Every tool is finished and proved... ready ^ for action with a bare minimum of "barbering" :'-:M required. So, if you make automobiles, appliances, food handling equipment, office machines or any prod ucts using sheet metal construction, write for information on "Nalco-Lite" Plastic Tooling . . . giving as much detail as you can about the nature of your problem. NATIONAL LEAD COMPANY Kirksite Die ami Engineering Department 900 West 18th Street, Chicago 80, Illinois -Trademark :,,y ;& . This advertisement prepared by MARSCHALK aad.PEATX,Company, Inc, New York :. KL-2514--Design Netui, July 1 and November1--Product'Engineering, June and December, 1953 ~k OGOO-NXI-OO0016315 & at the ri|',6f.a painf bwli . \ \ : / I, t y. ' - -..,1 '5... when the "IhAch Hoy Color Golh . tipped us of} on using Aztec Gold as an accent cohtr for Egyptian Greet/. ; ' cz ... e-Vt J.vf -' ..'v * -. - A -i,,'Vl ,:.-}t/.;d i .VJKfcgasj ' ' - ', 1 r? \* " + aH3i Tlii'y wore looking for a color scheme that tvas homey ami restful, yet lively and smart. Ouiek as a wink, these two beauty-lovers found in the "Dutch Boy" Color Gallery the colors they wanted: Egyptian Green w/th Aztec Gold as a gorgeous accent. Ouiek as a wink, you too will find the colors you want in the Color Gallery. Soft pastels tike Pa/c Lime and Golden Peach. Subtle in-hciwccn shades like Sandahvopd ami Florentine Blue. Fashionable deep tone.* like Fuchsia and Gunme.tal. Makes it easy to tell which colors go together Vo doubt about the correctness of your color schemes when you plan your painting the Color Gallery wav. Chips you cam take home give you more than -SOI) smart, decorating 'ideas to play with. i >* JJ-C. b * r =' ^ -m. .. v HUGH Heal -'do-it-yourself" paints--Iasi word in modern finishes Something brand-new in paints, these up-to-the-minute "Dutch Boy" Interior Finishes. They're alkyd resin, enamels--"do-it-yourself" paints from the word "go." Ton roll them on, or brush them on. easy and fast. Even though you're not an expert, your finishes come up smooth and even. So smooth, so even, they'll be slow to stain, quick to clean. Only one coat on most repaint jobs, too! And, what's more, you have a choice of finishes--flat, satin, high lustre--for any interior job you want to do. You pay no premium ... At no extra cost. yoii get just the colors you want to make your defoliating dreams fome1 !true. So, if you want to "strike gold" at the mid of a paint, brush, see your "Dutch Bdy?f dealer at once. He is listed under "Paint" in your classified tele phone directory. JH0e with PAINTS ENAMELS VARNISHES Count on Color, our new booklet on home decoration, i' ? shows how the1 Color G^ry W>*- v can help you "re-shape" a , room, individualize it, make it look homier,; and do many another miracle as well. With paint alone! FREE --just rrfail the cong.on. jXcwYork 6; AUoMa; 'WJfCiSS^Cfeuer.; 3; aevo , please send ne'&w.ggy of Catmt. on. Colon yonr beauti- Saturday Evening Post - March 14 Good Housekeeping - March Better Homes & Gardens - March 0000-NLI-000016316 .: -' < .to ',-?*. it. t i" .vF^'j^is-1,. !tr,'M*;rj* ',1 1 1" */ ft-*. \ ':- J ' " i^ ,**, ,* .. *- f**v _________fcsrr-- -v:s ,' 'r^w^s:.-. ;. .- -.. -vWf#s <y\. \-*.,";-^J.'* ftef ififfis iq i;$ -a "fiutah Bay" Color:G^$r%.find*- :' so is Sauterne,. the, `warm , that, enhances Us rosy beauty ' fp'" : ?' \s I 'J -* v A . ^ Like the delicate flower for which f it is named, deep-toned Wild Rose paint usually takes finding. But this lucky pair spotted it quickly .. in tlte "Dutch Boy" Color Gallery. They, spotted Sauterne, too, the Warm,tone that is its lovely companion. With this new Color Gallery, you'll have the same sweet luck. You just can't miss with soft pastels like Rose Beige and 7ce Blue, smart in-between shades like Jonquil and Sprout, sophisticated deep tones like Hot Chocolate and Forest to choose from. No work .... working o.ut smart color schemes! Pick any color you please, and Colo: Gallery chips tell you, at a glance, just what hues go with it. The Color Gallery gives you more than 300 color scheme ideas, every one a decorator's delighjt. New `"easy-to-use" points make decorating more Pun for you! Everybody's doingjif now... doing it beautifully withi; these amazing, new "Dutch Boyf* alkyd resin enamels, latest development in interior finishes. And for good reasons! They go on like a drjsam, people say, with brush or roller. Give yoU the kind of finish-- heauti- i0 Cb&tftd&i with VtiMftw PAINTS ENAMELS - YAENISHES fully smooth and even--that is slow to soil, q u " i. to clean; With only one coat on most repaint : jobs, too? And there are "Dutch Boy" finishes -- flat, satin, high lustre -- for' every tooim in j your home- Nothing extra to pay! Though the Color Gallery: treats you 1 to a ' color feast, lete you pick and choose to your hekrt's!jconrent, you pay no premium. Sq,i when you're :io6king for smart, colorful home-decorating, ideas, see your "Dutch' Boy" dealer. He's listed under inj your classifiedi telephone directory NET? `idea-a-page" bookl. shows how the Color (&ai!lejijy ckh (help 'yda:ij^reshkpe'ij!:if(iqihs, ,j, in^mdiialiJeithem,l'!inake:|'tlj^m' look smarter, more!attractive. With paint alone! i'SEE--jusj'mail coupon. NATIONAL LEAD COMPANY 1 Dept. 203 {Address nearest office) ' New York 6;Atlanta; Buffalo 3 .TChicago S; Cincinnati 3; Cleveland ijj; Dallas 2 ;! Philadelphia 25; Pittsburgh 12; St. Louis I; San Fran cesco 10! 'Boston 6 (National Lead Co. of Mass.). n Color, your beautiful. Address_ City____ KD-237S--Saturday Evening Post, April 11--Better Homes ;2 OOOO-NO-OOOO16317 .. . she learned that painting trick from the "Dutch Bof' Color Gallery! For her, green alone wasn't lively enough. So, borrowing a decorator-smart trick from the "Dutch Boy" Color Gallery (it's full of them), she added a dash of lemony Lemon Peel to her Spring Green room. And isn't it heavenly? Using the Color Gallery, think what you can do in your home I... with delicate soft pastels likePaZe Turquoise and Portrait Pink; chic in-between shades like Pebble and < Gray; high-fashion deep tones like Bright Navy and Driftwood. Makes your color planning easy, sure I IVo work., .working out color plans with the Color Gallery. Chips you can take home tell you which hues go together. More than 300 smart decorator schemes to choose from! New finishes , . .. in a class by_ themselves as "easy-to-use" paints For doing a quick and easy paint job that would do anyone proud--these new "Dutch Boy" alkyd resin enamels,' latest development in paints, can't be matched. They're made for easy application with roller or brushy Made so you just can't miss getting breath-takingly beautiful finishes--smooth, even finishes that are slow to soil, quick to clean. Made so only one coat takes care of most repaint jobs. Choice of finishes--flat, satin, high lustre--for every room in your home! You pay nothing extraI At no extra cost, you get just the colors you want to make your decorating dreams come true. So, iCwe (b&ifuMj with PAINTS ENAMELS VARNISHES if you want to live colorfully and zestfully, see your "Dutch Boy" dealer. Listed under "Paint" in your classified tele phone directory. Coiriu or Color, our new booklet on home decoration, shows how tlie Color Gallery can help you *ilrei-sliape" a room, individ ualize it, make it look homier, and do many another miracle as well. With paint alonei Fr e&--just mail the coupon. NATIONAL LEAD COMPANY X)ef>Z,;207 (Address nearest office) Neff York 6; Atlanta; Buffalo 3; Chicago 8; Cincinnati 3; Cloveland ii; Dallas 2; Philadelphia 25; Pittsburgh 12; St. Louis 1; San Tifeitdieo 10; Boston 6 (National Lead Co. of Mass.). Please send me a free copy of Count on Color, your beauti ful, new full-color booklet. Name___________________________ Address_______:------------------------ ---------------------- City__________________________ Zone-------- Statt KD-2379--Saturday Evening, Post. May 9--Better Homes & Gardens, May, 1953--"k . OOOO-NLI-0ODO16318 "We wanted lo do our living room up brown. "And the 'Dutch Boy' Color Gallery gave They'll do you proud... Anything extra to pay? u~ a 'recipe'... rich, mellow Rembrandt Brown accented wjih tangy Tangerine ... that has our friends greet! with envy.'1 Your friends will he "ohing" and "ahing," too, when you decorate your home the modem Color Gallery way. Think of the dreamy things you can do with delicate pastels like Doeskin and Cameo Pink; subtle in-between shades like Porcelain Blue and Soft Jade; gorgeous deep tones like Cherry and Gainsborough Blue. You pick a color these amazing new paints You,.. anybody.. - can mate rooms sing with these amazing new "Dutch Boy" alkyd resin enamels, latest development in interior finishes. You roll them On, or Brush them on, easy and fast. Even though you're no expert, your finishes come up smooth and even. So smooth and even, they'll be slow to; stain, quick to clean. You Only need < most repaint; ;joBs, too. Never a penny! And you get colors you probably never thought existed outside our dreams. So when you want a decorating recipe" that'll help you spice up your home, see your "Dutch Boy" dealer. He's listed under "Paint" in your classified telephone directory. The Color Gallery can help you "reshape" rooms, individualize them, make them look smarter, more attractive. With paint alone! Our new "idea-a-page" booklet. Co u n t On Co l o r , tells you just how. Fr e e --simply mail this coupon. .. . the Gallery does the planning! Just select your favorite color, and the Color Gallery does the rest. Chips you can take home give you your complete color plan. More than And you hate a choice of finishes for every room i.n your home--flat, satin, high bistre. 1PANY,. DGpt.;205. (Address nearest office) * ^Nw Ycr<c 6;/Atlanta; Buffalo 3; Chicago S; Cincinnati 3; ` Cl&cjond 13/ Dol'jj 2, Ph lacdphia 25,- Pittsburgh 12; St Loui^l, 300 decorator-smart schemes to choose from. m (MstfitMt * rleaje sAidmc. e Tree, c py of Count On Co/or, your-W:.. ^^p^utifylil^^^full'-coior-hdokiet:v Vctf PAINTS - ENAMELS VARNISHES -1 --Zonei; This advertisement appears in SATDHDAI EVENING POST, Sept. 12; Better HOMES & GARDENS, and GOOD HOUSEKEEPING, Sept issues, 1953- A Bright Ehite House Paint Ad appears in Sept. comma: g e h t l s e h . 0000-NLI-000016319 V \? T Whma 3 gofcs for Inflow ;;;^ph(w/^ile you go jbr Blue) -v. n ,,. v:.-r- 1 ,. ; r. .`?r . depend on the "Dutch Boy'' Color Gallery to bring you together with;: <nii|aMes" like Soft Teal and Van Gogh Yellow "Jim held out for yellow. I wouldn't budge from blue, until... "Until the `Dutch Boy' Color Gallery brought us together with a color scheme that has. us both walking on air." That's the beauty of the new Color Gallery. No matter how hard to please you and your family are, you can find Gallery colors that please everybody. Petal-soft pastels like Sunlit Green and French Blue; modish. in-between shades like Pompeian Red and Acacia; vivid deep tones like Tangerine and Rembrandt Brown. ' ............. .. ...... Makes it easy to tell which colors go together You pick a. color, and the Gallery does the plan ning., Chips yoU1 can take home tell you the shades and tintsj; that |go together. More than 300 gorgeous cdlor schemes, every ond a decorator's delight! m uM Dutch doty*Reg.TJ.S.Pet.Off. ..... PAIN-TS--AME-LS - VARNISHES These finishes are brand new --and home lovers love !eml ` Satisfied users cannot speak too. highly of these amazing, new "Dutch Boy" alkyd resin enamels. "They go on lik^ a dream," one enthusiast says, "with either brush or roller." Says another, "No matter how brush-shy you are, you just can't miss getting a smooth, 'even finish -- the kind that's slow to stain, and quick to clean." Still1 another, ``One coat's enough for most repaint jobs." And you have' a choice of finishes -- flat, satin, high lustre--for every rodm in ydur home. A wealth of colors, but nothing e$tra to pctyl Youpay no premium. Yet you have all the colors you Peed, ancl more, to give your family just what it wants . . .. and to live colorfully ever after. See your "Dutch Boy" dealer. He's listed under "Paint" in :yoiir classified telephone directory. Aiiidea on every page In Co u n t On Co l o r , you^llfmd page after page of fresh, new ideas On How the Color Gallery can help yqu "re-shage" rooms; Individualize them, make them look smarter; more attractive."With, paint alone! Fr ee --simply mail this coupon. N/jTjOH/a KAp CpMPAH^; DeRh 213 (Address nearest office) Nrivij'Ycirk 6j, AItja.ntla;1`BuSa!b 3;jidhicago 8,- Cincinnati 3; Cleve- !and:.it3j balkt^ 2;|iPtjila^Llphidj;25;. Pittsburgh 12; 5t. Louis 1; Sab jjfjridncisdd ID; tiaybfi :i5 [(National Lead Co. of Mass.). iPjtease' send, : copy of Count On Co/or, your beadtiful, neW> ifylj-colcir booklet. Address. City___ KW-23S0--Saturday Evening Post, October 10--Better Homes & Gardens, October, 1953--it 0000-NLI-000016320 Page Twenty-Two FirriETH An n u a l Co n v e n t io n So u v e mk INTERNATIONAL STBRS0TYPEH5 AND ELECTROTYPERS UNION YEARS keeping everlastingly at the job of making better metal... Hlatchford MetaI Blatchford Division NATIONAL LEAD COMPANY 111 Broadway New York, N.Y. Stocked and Serviced by Branches in all Principal Cities OOOO-NLI-OGO016321 o CD 3 <D *C O3 o S, (A (A - "O XQ A <D s<n8 111 Three Complex Die Castings Nest Together...form chassis for sub-assem blies in the N-l Terminal shown at right There are in each terminal 39 Doehler-Jarvis die cast ings. Notice the intricate coring . . . the money saving use of integrally cast sections for pull-out handles and for electronic shielding. How Poehler-Jqnris helped Bell Telephone Laboratories make one unit of space do the work of six Space works overtime in America's telephone system. Recently,when designing new multi-voice trans mission terminals, Bell Laboratories' engineers had to pack elements into 1/6 the former space. After considering ways to do the job, it .was decided to use nesting aluminum die castings. ' They would provide dimensional accuracy, light weight, good finish, and intricate section. For help in establishing practical designs. Bell Laboratories called in Doehler-Jarvis. From then on, engineers of both companies pooled experience and facilities. Together, they designed chassis units which took into full account electronic needs and used die castings to their best advantage. Costly re-design was avoided. Produc tion moved without a hitch. How About Cost? "We estimate" say Bell Laboratories' engineers, "that we recovered our die costs on the first hundred N Carrier systems by the savings over other methods of framework fabrication. This is one month's production at the present rate." Ask Doehler-Jarvis to. help you reach design goals by skillfully applying die casting. Die cast ings can help solve many problems beside space. Whatever your need., .it pays to call in DoehlerJarvis, the company which.pioneered die casting more than a half century ago. Nine plants, 2,000,000 sq. ft. floor area, to serve you. Doehler-Jarvis Division of National Lead. Company ! / General Offices: Toledo 1, Ohio v This advertisement prepared bv MARSCHALK a KJ-3388--Purchasing Purchasing, Septe WmsiwTk These torque converter end clutch housings are light, sound and strong. They withstand great vibrational stresses and the jarring and jouncing encountered in endless miles of "shift-free" motoring. As cast by DoehlerJarvis, these housings provide many economies in ma chining costs. For one example, the long oil holes in the torque converter housing are east-in. HowDoehler-Jarvis Helped Motor Car Makers halve the weight and lower the cost of heavy duty housings o u r mo t o r car dollar buys a whaleofa lot and those of Doehler-Jarvis is the set of hous Ymore performance than it did a few short ings--torque converter and clutch--illustrated. years ago. Why? Because it pays for less dead These are truly heavy duty parts. Before weight and more useful horsepower. It pays for Doehler-Jarvis entered the picture they fewer heavy, slow-production parts and buys weighed together about 50 pounds and re more lightweight, high-speed, precision-made quired considerable working-over and machin units. It pays for fewer laborious fabrication ing prior to assembly. The Doehler-Jarvis alu steps and buys more streamlined assemblies of minum housings weigh about 23 pounds and formed-to-fit parts. requireammimumofhandlingbeforeassembly. As a case in point, consider the automatic This is but one example of how the Doehler- transmission. It has become progressivelymore Jarvis organization, with resources and re efficient, lighter in weight, part for part--and sourcefulness developed during a half century less expensive to own and operate. of die casting, works hand-in-hand with makers These improvements have beenfmade pos of metal products--in the automotive, house sible to a great extent by the use of die cast hold appliance, office machine, electrical mer parts, many of which are produced by Doehler- chandise and many other important industries. Jarvis in close cooperation with motor car Gall in Doehler-Jarvis when you are faced makers. with problems in the design and procurement A prime example of this teamwork between of lighter weight, lower cost, more efficient the customer's design and engineering staffs metal parts. W ^5^--4sgjpf Doehler-Jarvis Division .- of * "'^Naffanaf Lead Company |^i Gcrtrei Offieau.Telada 1, Ohio *Hei. U.S. Pat. Off. This advertisement prepared by MARSCHALK and PRATT Company, Inc., New York KJ-3435--Purchasing, November--Purchasing Newt, October, 1953~k ^00-]VLX-OOOOl6324 5* A ' Iet 0 g- a 3 3. o" s-. " S . ft IT 9o? ft 3 *o G *g| f g'l's1 5* ** 3 2 *2. <-i* ; 0000-NI/X-000016325 Here's a honey ...into the life of the city that's been growing ngger and better and busier - ' for 300 years JJack in 1653, you wouldn't have given much fnr New York's chances. It was a straggly little village. With about 800 people. put, unbeknownst to everybody, this little village had the instinct of greataess, the instinct of grmvth. That is,' it-had the ability to attract people and businesses that were going places. And the natural. wherewithal-- harbor, geographical location, cliImate, etc.-- to stimulate theSe people and these btisi nesses to work and produce at the top of their powers. One of these businesses was National Lead Company In 1825 --about the time horsccars came to New York --ont of the country's first white lead plain* was set up in Brooklyn. Over the years this little plant prospered. And in 1891, when National Lead Company was incor porated, it formcd.part of this organization. At first, Natidnal Lead Company produced only white h-oA Then came other paint products, in cluding i! famous "Dutch Bov" Paints you know So well. The enmpanv also branched out into other fields. For nvitmpir it soon began to turn out a variety of pmdut is marie wholly or partly of the metal. Jrart. T*id;n. N'aiionnl Lead Companymamifacturesmore than r(,(| hnsic items and materials. Serving prac tically everv major industry, it has become one of the nv>'t diversified manufacturers in the country with fai ildies in 41 pi the 48 states, plus Canada, Movie*, and many other foreign countries. A growth company in a growth city! `I hrough it*many products for thcconstruction.rail road. < otnnmnication. paint, publishing, and other New Mol; Citv industries, National Lead Com pany h.i- taken an active role in the city's progress. A'-'I'I dim- New Yorkers, wc proudly congratulate tlw < ii- ..{ New York on its 300th Anniversary. Lead Company- 111 Brmiihvny, Ncv Majorproducts of' National Lead Company] " - Per (he Chemical Industry-- acid concentrating plants and handling ment: lead-lined pipci valves, tanks.,, For the Construction and .MeilfltirKmeS' Industries-- J^ red-lead,, trap* and bends, lead pipe, folder, " lead, paints..1 > For the Steel Industry-- ferro titanium alloys, hickel, cobalt; i iron ore. *^ For the Petroleum Industry-- oil well drilling materials, testing fsjdiptttentf drill-'d (ng techniques. _ - Br; For th Railroad Industry-- " 1 ` journal beaniuts and other equipment fttr freight v***% * and passenpet cars. , - . For the Plostks Industry- *"' V. < stabilisers, gdline agents, titahluth ptfetnerifs,'' c tor oil. - --- For lb Printing Industry-- type metals, 'printing base, role in'd o For the Automotive Industry--. hearing metsh, storage battery plate taetal t... oxides, die castings, solder, pigtRSflB lof'ettamels *' F6i"tH Point Industry lead,', titanium and.caJctnni ,, ' .cistw.oij^j, Jfir'TorAhfcElyitfronIc*-i y.jVvijidEE^tirtgsahd other, ,fa^a'e^rdlpgibritPal^