Document 8RZLOdoL1dzrM8e6O6G5V269d

Bulletin 35-52 May 22, 1952 ENDURANCE ROUSE PAINT Local Dealer Newspaper Ads Attached are proofs of new ENDURANCE HOUSE PAINT ads which are ready for shipment in mat form. These ads are well laid out, with a minimum of clean, open copy. They will do a good job of promoting and selling ENDURANCE HOUSE PAINT. The ads have been designed in several different sizes, including small Bpaces, anyone of which can be used by dealers, at local rates, for a minimum of advertising expense* In fact, the entire series can be used as a complete HOUSE PAINT campaignI Be sure to remind your dealers that they are receiving the full benefit of the tremendous Qlidden National Advertising Program in magazines and television -- the impact of which is felt in every hamlet and city in the Country* Qlidden spends hundreds of thousands of dollars annually in national advertising and sales promotion ... all designed to help the local dealer SELL Qlidden Paints. These ENDURANCE HOUSE PAINT ads are tied-in with Qlidden National Advertising, and will help the dealer who uses them locally to increase his House Paint sales! Encourage your dealers to use these forceful ads now and throughout the wonderful summer painting days that are just ahead. dw FRANK GERLAK Attachments TO: Regional Directors, Paint Sales Managers, Paint Metropolitan Branch Managers Sales Representatives P.S. Also in this group, we have included several ads for Endurance Imperial One-Coat House Faint for those dealers carrying this product. / CID32240 Sheds DIRT gallon Announcing* New Selection of Beautiful Pastel Colots! Stays WHITE Endurance House Paint stays whiter because it is self-cleaning. Will save you money because it saves repainting for years. The tough, elastic film brush& on with less drag, less strain. Faster drying, thick him is uniform, without ridges to catch dirt. New, improved formula containing more heavy-bodied oil. Whiter white and a large number of non-fading bright colors. We have a fresh supply just in, from the great Glidden paint factory. Come in and talk over your painting problems. DEALER'S NAME ENDURANCE-The Weather-Proved HOUSE PAINT GA-2052 (3 column x 9 inches -- Total space 27 inches or 378 lines) GLD322A1 N 2487.01 HOUSE PAINT Contains More Heavy-Bodied Linseed Oil Endurance House Paint is the "better" house paint! It contains more heavy-bodied, rich Linseed Oil per gallon. fnr-ffijljpFSSfc^ pure WhiteJLgad fc^^ater-ResisraftfiEL^and Extra 3*"r 'nTityl^TltanTunTfof^fc&iten^ss and namgS&qe Oxide t^Co&bat^MUdew^and Jlscolora^iod; MagnesiuttrSitT cate for protection Against (Crack ing7r&nd-~Ch'c"k 1 ng! J (Endurance House Paint lives up 00 : to its name! Don't delay paint ing . . . come in and talk it GAL !bver now! FOR TWO-COAT PAINTING there ii uo finer primer made then Endurance Besecoet as a first coat under Endurance House Paint. It produces a waterproof, highly adhesive film that provides the perfect base for die finished coat Heav ily pigmented! Recommended for new or old work. COMPLETE SELECTION OP MANY BEAUTIFUL COLORS INCLUDING PASTELS DEALER'S NAME GA-2152 (3 columns x 9 inches -- Total space 27 column inches or 378 lines) GLD32242 N 2487.02 Glidden ****** *HAM Wl* HOUSE PAINT Controlled, self-cleaning! The Endurance paint film wears down slowly, naturally; retains fresh appearance a longer time. Chalking is regulated by a better blending of ingredients to permit self- clganing. Tndurance is easy brushing! Completely weather-proof . . . resists water, cold and extreme heat of die sun. or tt9um r**m COIQKS a*. iC.iAU.X 1 lidden LLMTrrrtXi .us..:,'** BASECOAT -- Endurance Batecoat used at a primer under Endurance House Paint gives you the finest 2-coat paint job I DEALER'S NAME GA-2252 (2 columns x 10"---Total space 20 col. inches or 280 lines) GLD32243 N 2487.03 ENDURANCE HOUSE PAINT Weather-Proved for Extra Wear Each gallon of Endurance House Paint contains more heavy-bodied Unseed Oil, which produces a tough, elastic paint film that contracts and expands with the weatherl Endurance reduces cracking and checking... holds moisture away from the wood, prevents rotting, deterioration! Now is the time to paint --> come in and talk it over. HIGH GLOSS SHEDS DIRT DENSE HIDING MILDEW-RESISTANT SELF-CLEANING... STAYS BRIGHTER $o# DEALER'S NAME GA-2352 (3 column x 9 inches ^Tdtahspdce 27 column inches or 378 lines) GLD32244 N 2487.04  GL032245 HE'S USING DENSE-HID/NG ENDURANCE HOUSE PAINT ^5Hddei5) Repainting won't be neces sary for years, once you've painted your house with Endurance House Paint ! Endurance is the painters' choice! It gives better hiding, and is easier to use! You can get a good, all round paint job with Endurance--the paint that lives up to its name! DEALER'S NAME GA-2852 (1 column x 8" -- Total space 8 column Inches or 112 lines) MILDEWRESISTANT Glidden ENDURANCE Glidden Endurance produces a paint film that counteracts mildew conditions. Endurance protects the high value of your home . wards off decay and preserves the wood sidingl The weather is right for painting now -- come in and talk it over. $ot# DEALER'S NAME GA-2952 (1 column x 6%" -- Total space 6Vt column inches or 91 lines) GLD32246 N 2487.06 Hi Guulidadaeenii/h) I uliddenul ENDURANCE imp e r ia l : h 6u s e PAINT with Glidden Endurance IMPERIAL THE PREMIUM QUALITY ONE-COAT PAINT THAT IS DOUBLE PIGMENTED TO GIVE YOU PROTECTION AND BEAUTY OF 2-COAT PAINTING Old, dirty tiding disappears under one coat of its glistening white film I You'll be delighted with its smooth, easy brushing! It cuts painting time almost in half -- cuts painting costs nearly half I ENDURANCE IMPERIAL is the House Paint you've been waiting fori New pigments, new specially treated oils and new synthetic resins, perfected by Glidden paint research laboratories, produce this out standing ONE COAT IMPERIAL House Paint that gives premium results for a few cents morel TEST PANELS PROVE THE SUPERIORITY OF IMPERIAL Weother-exposure field tests prove conclusively that ordinary house paints do not match the supreme durability and bright, clean appear ance of Endurance Imperial House Paint I DEALER'S NAME Glidden GA-3052 4 columns x 10 inches. Total space: 40 column inches or 460 lines GLD32247 N 2487.07 1 COAT IS ALL YOU NEED when you repaint with GliddenTM01'"'''0' IMPERIAL THE PREMIUM QUALITY HOUSE PAINT THAT CUTS PAINTING COSTS NEARLY IN HALF, ISGlidden Endurance IMPERIAL is a premium-quality One- Coat Home Paint, with greater built-in durability and toughness. Its glistening white film covers old siding in One Coat) Heavily pigmented, IMPERIAL contains new specially treated oils and new synthetic resinsl It's made to last longerI Try IMPERIAL One-Coat House Paint for the finest painting results 1 BEFORE s HERE'S PROOF Weather exposure tests prove the superiority of IMPERIAL Badly soiled grayed siding becomes gleaming white with only ONE COAT) DEALER'S NAME OA-3152 3 columns x 10 inches. Total space: 30 column inches or 430 linos GLD32248