Document 8RR7oBOKbrkqve3MreRn5kyLd

A Resolve for 1948 ns (m| A contemporary, the magosine Industrial Marketing la.discuuio^M subject of advertising directed to the power field, has defied subject of great significance to every power engineer: w "Maximum power use per worker is the sure path to low*cenn duclion. Take one clastic example--the big Chicago machine jSffi show a few months ago. The mammoth Dodge-Chicogo plaat "jjj! alive with monsters for us bipeds to operate . . .-with more bbifl power at man's fingertips than ever in industrial history*. jf "Take the modern lathe. Today it utilises at least ten times tt power a* it* predecessor of 19G0--with ten limes as much product;-1" "Let's concentrate now on power as a commodity, an almost pnj less product in todoy's economy. The fate of the world hsugrr America's ability to produce. That means using more power mi effectively. "Surdy, from here in, we ran count oh the powerengiaeer* of tl country to squeeze the last drop of efficiency out of existing eqnij ment . . . of even more mothering maintenance of installations. ! and a more hard.boilcd attitude on obsolescence and the eclectic of new equipment" Another reason for using the greatest care its purchasing acti equipment Is that the new pump or' tile new:va!ve you buy CanttoB row may cost moro than today's units. This imposes _the' obligalisiP of getting the best buy you can right now, by vigilant .conipsrUoaL. of values end inspection of advertised performances, 8 Certainly, the continued progress of our American economy depenul on the performance of every power man in making and using ucj|lj power. And that means a review today of your power facililidim A survey by your own staff--or by an outside consultant--will pt<4|] vide you with the facts to guide you in your recommendation* lo**' new equipment, better maintenance, more efficient operation. Here is a good resolution for '1948: Make a-coreful study of ye#?* entire power operation, in order to determine the best way* of 8^] eratiog end applying more power, more effectively. Texaco Ursa Oils keep rings free tor high efficiency, low fuel costs your Diesel, ere lubricated with Trxan Ursa Oils, you con count on-- l. Lowfuel kills because Una Oils keep rings free for proper seal... avoid wasteful blow-by. You get full power from your fuel and burn less ofit. H Z. Low maintenance kith because Una 0/7/assure freedom from sludge, varnish and carbon for, nuiion*,., prevent bearing corrosion ... mini, mist wear. Your engines run longer between overhauls .. . puts replacements are fewer. Texaco Una Oils are approved by all leading Diesel menu* 4 facturcrs and you can get them for every type, she and ,* speed of engine. They are America's most famous Diesel \ Jubric*nti,.es shown by the fact that-- ( Mart stationary Diestl horsepower and more Diesel \ locomotives in the U> 5. are lubricated with Texaco Urtd Oils than with any other brand. ' Let a Texaco Lubrication Engineer help you run your 1 Diesels mote efficiently and economically. Just call the ' nearest ofthe more than 2)00 Texaco Distributing Plants : in the 48 States, or write The Texas Company, 13) Cast 42nd Street, New York 17, N. Y. melt "OUiel Operelfea* book--111 pogvt ef *o1*` 1 abW M*rnal1n. tipltln itaplp nS clearly H> releUen el fvel end lubricant* to aperalleg *tfc tfency at Otarot tiiplML Write foe roar cepy today. Enginc^j POWER ' Fabweiy flj K- '*** 'H ... 1UACO IUI TKlAUt I Jf^POWSRa February IV48 te. the TOHT pUltlN SHOW WttlOfOUtsH 0u WmSmTii aeon Umen otimmr. *. 'mr.-'