Document 85yaoqGmkDkzDN4Gz3KNE5bey

dm r r i ?4tspf'*p? * 1' "* :-' c-sYoSS.: '! Y?"?; ^cts cm a r-z =- cm o*t -- ozJ "el r-irii~:.r ' ` o J3 J f3 c*; N oar civilized communities of today we look at pant non of do I time. Lift your tbnee from this page and aomewhere before you it a painted surface. AH sorts of dungs are painted ... all types of surfaces seccsre their color and texture from paint. Jost as there are many types of painted surface, there arc many types of paint to paint them. So much tow the baying and specifying of due widely used material has become complicated when it might be simple; confusing when it can be dear and direct. Therefore this dircuwion. in* tended as a contribution toward clarifying an already overburdened sub ject, is to be limited to one type of surface ... that of interior waHt.. . and one type of paint. . . Dutch Boy white-lead and Lead Mixing 03. h the selection of paint for this enc type of surface there are bat two aqgks to consider. Without doubt, the fine of these it appearance ... the things are are in a painted surface ... finish or testate tad color. Nrmt outset economy... mi economy ... custecrnissg itself not so much srith the price per gallon in the bucket as with the cost per gallon on (ha . trail, which is qsitt a different dung. And. as a pan of hods appraraact His booklet, therefore. sriB deal with the treindrmaan of appnew aace and of economy, as they salaar to whirr lead and Lead Mining 03 prena.with the hope, of cuwwe. that the reader, if not already a aacr.wdl l mer w fmd hitjudgment asuf hitetperi- L /ore * r r PROFS' PAMIMG No interior paint is worth consider* ing rales it produces a satisfactory appearance*. That's an obvious and simple truth. Not so ample, however, is dctcrmurag what constitutes "satis* factory ippemsca" To a great extent this depends upon the use or purpose of the interior which is painted. If we ate permitted to gen eraCar for the moment, it may be set down that practically all interiors arc painted to better the conditions under which ere five, play or work. Paint accomplishes das through providing better light, pleasing color and clean BETTS' LIGHT BETTS'SIGHT Suppose wr think first of better light, blast of us spend the greater portion of our waking hours within four walls. So the more pleasantly these interiors ate lighted, the more comfortable we am Inadequate light connotes mental depression and strain, date brings acute dhcomfort. Either cstmue is to be shunned. This is the objective of the cuwent Better LightBetter Sighs campaign and in the |ungraphs that followwehope toshow how great an InBoroce is earned along this Snc by a paint'sapprnaoce. Ranh or arstnte, as our of tie has a orry utaoy degrees of A+mpm*,. L r i interior paint a worth oxuidcrdc* it products a satisfactory a That's an obvious and truth. Noe so simple, however, naming what constitutes "satisf IppOfltMIs** a great extent this depends upon orpurpose of the inerrior which ad. If we arc permitted to grnior the moment, it may he sec that practically all interiors arc I to better the conditions under we Eve, play or work. Paint Mb this through providing fight, pleasing color and clean pom we think first of better Most of as spend the greater of owr waking hours within <dh So the more pleasantly Mcriont arc lighted, the snore table we are. Inadequate fight s asratal depression and strain, rings acme discomfort. Either ' so be shamed. This is the e of the entreat Better light, ight campaign and in the pan* hat follow we hope toshow how i uadocacr it cacrted along this i paint's appearance, ft or tcatum. aa oat of the ae dements in appearance, try dtfinise tin. These ase tgsectef finish, ranging fsesn j.-wr.-.TMv j^.rto<!,'.'?.'av.,->v .vc.- "I.' 7' V: .ti-entoJ ,51 v- kd| ^~,S*?rraS85Z:* I 3 kv* - i > V* r MM rfghsi|n4 Aaaatw, nft 4 *.-*-w. `S dead fiat tu high gloss, from rough plastic in porcelain smoothness. Whitelead. itself. can be rniaed to produce any testure within this svide range hot, first, the paint user must determine which finish best carries out the real function of the point. A fiat paint finish presents a roughened or pebbly surface, broken ap into many Rule peaks and valleys, as against the almost even sorfaec pie* seated by a gloss ar citamcl finish. A tay of fight striking the former it broken op and reflected hack in all directions trhile thesame ray itrafiected back firms the gloss surface at one beans. Actually this is why the one surface looks flat and the other glony. hut it has more significance than An interior covered with a high gloss pause srffl ham highlights, whether shr fight source be natural or artificial. That is, portions of the turfacr wifi reflect an almost perfect image of she light source and wi ' than odvn If the fight source it increased in intensity V*. X\ m ^s^nj L Jv mK! A>` ;v*> r s^5Vt.> these highlights aha increase and at some point the resulting glare be comes onbearable. But even before this point it reached the human eye wfll become fatigued, if exposed for any length of time in a room where such sharp light and dark contrasts are present. On the other hand, a glassiest oral! surface diffuses the light reach ing it, so that, while variations in light intensity on the surface may be Ckttf mtftm A mm Aamin# figl# pofmif. 7b %MV * mmm, >9" md kmi mdt pm visible, they are not so pronounced nor are they tiring to the eye. The result is that such an interior is a more efficientplace to work ora much more pleasant place to live. In fact, complaints about poor light in certain interiors have been traced not to a lack or "lots"of artificial and natural light but to ba uneven and faulty distribution. Glossy paint surfaces were reflecting the light in such a spotty manner that them was over-illumination ha tome portions of the room and under-illuinination in others. The resulting impressiua on the eye was one ofgen- _ cnl low illumination. As a general thing, therefore, a so-called flat finish it the mom effi cient and mom acceptable for painted interiors. To most people, however, an absolutely "dead" or chalky flat is not as pleasing as one with a little, but very Etde, them... the type of surface, forexample, that is produced with DuacMHg white-lead and lead Mixing Off. Although, as we said befsse. while trad itself is to versatile a fig* < L '' "r- v ;-V.* ' *'*/ * .vtjw ---i S. o '-3 r K highlights aho increase and at k point the resulting glare te xt unbearable. But even before i point is reached the human eye I become fatigued, if exposed for length of time in a room where a sharp light and dark contrast* present. On the other hand, a glossies* I surface diffuses the light readtit, so that, while variations in t intensity on the surface may be >ic, they are not so pronounced are they tiring to the eye. The kit that such an interior isa more tsant place to live, t m certain interiors hare been ial and natural light bat to its paint surfaces were reflecting there was over-illuminalion in nmatinn in others. Thercsolung nt w sv *-* a#>, i|k \ s*. t that by retying the vehicle from turpentine to varnish you can get a dead flat or an enamel brash as well as gradations in between, with Dutch Boy lead Mixing Oil it makes a white-lead paint that beat meets the needs of the average interior at to finish and texture. It has also a look of depth and quality which, from the appearance standpoint, accounts for whitelead's traditauual reputation as a paint for fine interiors. Moreover, as vriR he shown later, the "Better Light-Better Sight** advantages of this finish can be secured without sacrifice of washabiSty even arhere condition* demand the frequent cleaning of the wall surfaces. A white-lead and Lead Mixing Oil surface h one that not only kmkt dean when new but one that rclean and can bc&epfdean. 3 _ * -* L r K COLOR AND LIGHT Another phase of appearance it color and, here again, we encounter a dole relationship with light conditions. We all know that light affects color. Just how mnrh can he seen in the accompanying chan when certain colors an compared both under artificial and under natural fight. It may be surpriung, however, to leant how much color affects light. For example, how conch mote light is required to establish a proper light level in a deep gray toons than is nec essary in a similar room with cream or ivory walk. That is clearly shown by the following experiment. The walk and ceiling of a large onfurnished room woe successively painted m four different color treatments. After each painting the quantity of electricity required to maintain a light level of ten fane candlrs at a working plane >1 inches from the floor was carefully meas ured. The results ate as folloses: Colors A--Dark Cray Ceding - " Sidewalk B--White Ceding Dark Gray Sidewalk C--White Ceding Light Gray Sidewalk D--White Ceiling . t____M. I MCVIU flection Facter 189 189 19 189 819 289 819 7*9 Watuge 1IJ8 998 988 49* CO* aStSy "-*5< 2- 3 2.' o ?= 3 + a,l rsaWwou1twu jf.'f f?C*/ <wo Fa ar r r and, hoe again, we encounter r. Jtnc how muck can be wen colon arc compared both under oay be surprising, however, to sample, how modi more fight is ri a deep gray room than is necory walls. This is dearly shown trnhhcd room srrre successively ents. After each painting the stain a light level of ten foot es the floor was carefully mess- Kcflection Factor 1*9 It? <1? It? si? 2? SI? 7? Village t m ftt in t * . MW Hou/ // Affects Odor ^ ^ V-. iw?< ' t'"w *v '*? "Tvf;;." 5* t: a* *. Oil : * T*ff> o?'** > P>|(MriN*Mfnt Im^AiiflMaibitffNrthaaMlatleMMfMh ti.Mft ** mimamttmm m fo mfoWrmw lowfdry i fcm pjj From this it is quite apparent that when waih ate pamttd widi colon that "tn bach** a large percentage of the fight received, a mininorns of lamps and watuge will be needed to establish proper fight levels. Moreover, dayfight *31 be nrifimd to better advantage and lights wfll not be tamed so so early hr the afternoon or so frequently an dad days On the chan reproduced on the following page have hem inifirnnl the "Reflection Factors" of some commonly eied colors. By this is meant the percentage of fight reflected or thrown back by surfaces painted wads their colon. Whether the tneface ia ghna nr flat don not aflcct this punlWyahhupgh the finish don, as wc have shoum. affect ihepoftyof w-B- r- i-mac*_n___nti r* |(th-io The light abrorbed by iottrior sorfaeci is a definite fight lots. Same an thh low nuy represent the difference beturea bright, pleasant roo-- * 7j o 3 rzl s a o| 3 -- 5? 5T li" "5-sss i^f^l S 5 * I I bB So^cfi'T'^W * paV.. L_ ' -'V-inCiesahRi^ .4* 7 * J-_ * J*" - oar.mfci^T. _ ..T- ra. ;jf--*- _#**.. V -- * r-..- *: . - t r Affects Light j| Vf<,,:c $ Ht Ii :,,3gr..z7 -----r . * :}--. *: J "Mhi cs----- between light Indi wiudi are nfi: f Hfr. anfaaMt vision jad dnc which maia die eyes and Tedzc aiaul fanes The light lend at a colas attee H'xJ#'*}' -- land tn he 21 foot candles ex a desk new a ten foot window on die afternoon of a dear day. Thirty feet away, at the ocher side at the mom, the light lend arts only ) foot candles, too dark foe peeper work. Just the ceding eras then repainted in a light color and at the lane boor on a comparable day the respective Eght leads were found to be 4* and 9 foot candles, ample for efficient work in any pen of the The natural eoncluiion of all this is that carefol attention to the selection of color for interior surfaces can pay dividends in a more effi cient use of artificial and natural Eght. better sight conditions and mote desiraMr living quarters or offices. Of cowrac, the aesthetic or decorative side of color selection cannot be disregarded. In many typesof rooms, das may be an evtn mote trapoctan* nomidtration than the light reflection angle. Hot always there can be a ramprenwg between the laws of color harmony and the fares of light refaction that *31 meet the matter of personal preference. This it especially trwc of white-lead paint betaine it it a < paint and therefore a cosum-thttcd print. A cc a gwop of twenty odd rotors in oil, cats produce every desirable gredariaM of tint and shade of color ends white-lead so die probabilities of failure in reconcfa the swfaiit with die efficient it reamer indeed. whits fuil painted wain. This dtwgn may take the form of a simple tewed pattern, quickly and easily appGed, or it may go as far as the dsb- i frequently acre in the public rooms of hnfrfa. sttjt other trends. orhitc-lcad is idtaly vessatile in i ury iking to do with F a paint--finish . . . color . . . design. No matter what ' Mi]r DmA Bmt c m ms the tprrificitiont so the ft! fr WHAT ABOUT COST! Although it may ome tint, appearance m*t all that dnU be coolidtaj m tk pndoe of paiac A paint man look wB bat It sboold alo meet tbc mnjfnb of true etoaouqr. Vcbttcr define* economize at "/* be fraJcmt hi exfemJUmn^ and k it at this ben feme that it should be hooked op with paint. It hat been said many times, bet at a math B always ben repeating, that jw may boy punt ta the coauiner but yoa pay for u oa the wad. To capten it another way--the con of application plat the can of future atainteaaaccate the real facton in pointcom. The con of application includes both the cost of the material actually spread and the con of tbc tabor to spread it. The oon of labor an any pita jab it the amt per hour or per day no mane; what paint it need. Therefore, it becomes elemental that the mote economical paint to toe font the labor ttaadpoint it the oar which goes on with the lean effort, so that the painter can cover more surface per hour and thereby reduce Just bow does white-lead and Lead lGs| Oil stack Bp an this scare? In the tint place, whitodead peon hat a Ions established reputation amoag painters as an easy spreading paint. "Goesno He butter," they say. at dm it not ery definite, to let nsdescribe a ten recently made. Three different cmamereial fiat paints were selected to compare with Dutch Boy white-lead and Lead Mating 09. The tame painter, an experi- atetd n4 ttpdUc odi ptiM to rirfiri wficci large enough to iraare accuracy and free from obstructions which would tht up btaihwoti. The conninitt were munarhed to that the man doing Ac punting canid ant be pitinfeed, An accurate record tret kept of the timr repaired to spread the Afferent paintt. The results are green on the appetite page. From them it trig be scat that became white lent and Itd^Hhg OB it ea easy tpimdmg paint, rely definite strings on labor ottetcan he shown. That's mmething to comidcr as real r The other factor in the can of application . . ... wasaha tested on dm job at the tame than at the labor. eo--o " ~S " o -- ^ * rn . "ry-;* .V' Jt a 5 i_ a2. 3- --2 1 "* ? . 'I ot s- 3itrr s5 S"S 3et oo 0 01 Ol r vr4 -V * *... . .- a-._v wrt .. * - -------- *6 .* :. ...--.... wi." ; tm. ifpaoiKt isn't il doc should be conoab A paint most lod we# bat it should e at */ be prwiemt im txfraJUwn* wad it is old be booked op with paint. It hat bees ch trill always bear repeating, that you may sut jot pay for it on the wall. To express application phi* the coat of future masnteinc costs. dudes both the cost of the material actually ibor to spread it. The cost of labor on any tr or per day oo matter what paint h osedl ttal that the matt rrrmnmint paint to use the one which goes oo with the least ctfort, * mote surface per hoot and thereby reduce tad Oil uadi wp on duf k w c ? d paint has a long tedfchd reputation jdiitg paint. "Goes on Ehcfcnttcr,** they say. riot usdescribee test recently inalr. il flat psiott were selected to compare with id Mixing 03. The uarpainter, an experied psint to comparable mom surfaces y sod far from nhitnsrtsmi which ssonid rinen wen unmarked so that the man doing ejudiccd. An accurate record was kept of c dtfleraM paints. The took* act given ew i it wig beaten that heesme white lead and ucthu^i eo consider as ted econemy. est of sppfication ... spesad or an b at the same time at the labor. Ac Wbitt-Lxad RcJx c c j Labor Cast $ Painting qumuAmf pMt, fmmm mm* a tmnmmmmgmm * grew Ptitw I--wilt ! bfcg^Mlgpw--iM. lallknoa ntpmmfmmmm mm+mmamammmfmikmhmm* o ia c o v e u d m e ig h t h o w mar p I420t|ft. mo t 4 ' -------- 1120 afft p I040st&. fix 960a*<t. --i ----___ a =J o-ja a -- ; 7c*2o -:! " rf S < L r t measure was made of the covering capacity of each paint used. Again the results speak for themselves and show that Dutch Boy white-lead and Lead Mixing Oil not only spreads easily hut it spreads far. Of course, as part of labor, too, is the time in getting ptitu ready for the brush thinning, mixing, tinting. On this point, the case and speed with winch white-lead thins down to paint is a real advantage. The chart ea die bottom of this page shows bow easy it is for the average painter (o mix and tint white-lead and Lead Mixing Oil paint. Vhiie-lcad thins to paint ready for application as fast as or faster than any other pantc can be properly mixed. The cost facts given on these pages simply confirm what white-lead wen know front their own experience; They are figures that have beets duplicated on many jobs under many conditions in actual practice over a long period of years. Furthermore, these tests are of such a simple na ture that any paint buyer can conduct similar ones to convince himself that white-lead and Lead Mixing Oil leads the field for economy in core of application, particularly when coupled with fine appearance; InkhnhM! Snwmaarhn wmlaMW MM CJSb '* *mf at wfcMC .. eras a 2-5 S. O _(,;<* 5 - S om a~ ^o SAS.wI* o Jf3 a M3 -W w =- m3 L capacity of cadi print h o L Again dlow that Dutch Boy white-lead and *ly but it spreads far. is the time in getting paint ready for { On tint point, die caw and speed a paint is a real advantage. The chart ow easy it is for the average painter I Mixing 03 paint. TltiteJal thine it as or faster than any other paint iges simply confirm what white-lead ce. They are figures that hare been iy conditions in actual practice over . these tests are of such a simple sa- j This comidrniinn brings ns to the eder factor of economical paint act similar ones to convince himself | buying how dees if or hoar miff H wear? Initial fine appearance ia I leads she field tor economy in cose j one thing you most hare Continued fine appearance is one dung yeas pled with fine appearance. j should hare. Here the bright boy in the then! row volunteers: "This son of service is fine economy, too." And, of course, it is. If you peine your trails for brttcr appearances the longer they retain that better ap pearance dm fewer paimings they wiB need. Since all painting coo* money, fewer pnmmgseriBtost lestmoney. TPhiir lead paint has been long noted for durafaiScy tinder weather raptme. The very tame paint we are ifiicuwing . .. Dutch Boy whstr- knl and Lead Mixing OB ... is mod to waterproof and weather-proof inch ssfu/r surfaces a* stucco, concrete, stone and canvas. It actnaly This it the paint we aer mrinwimifxg foe mean yuor waHs haidr. Die yan doubt that k w wear ... that sc triB as8y withstand period* iiikg wishout noticeable damage an its original attractive fiaiM M an "sstniir* paint far your waBs. Uur strwetwees bnik by engjmeen it L "tike" the bd of treatment it gets on the Just toprose that wecouldn't he mis taken. this paint teas put through a special {fuelling toe. Instead of painting it on a wall we mod a square of wallbaard that could be walled on. For a full week, tying on the door in a brnjr doorway, tin* paint was tramped upon by hundreds of feet. Back and forth . . . bed and toe . . . grind and crush went these feet until the anginal white had become a dirty . .. mjrtfirty... gray. Even this wasn't alL TtBs aren't walked on hut many of them are toiled with such things as grease, lipstick, iodine, shneblacfcmg. ink and pencil marks; So aB of these were streaked on this already mistreated panned surface. Xhm tt w iflfwL A sponge* vmr and washing powder tor used to take that dirty, greasy, gritty mesa off so slick that this cleaned paint looked practically This, we respectfully submit, is faM mar... the kind of wear that you tt feme the Bat paint you me So far w hat* discowaJ the eean omy winds may hr experienced in mftt hr oo 0 for] 01 01 r g-aar "uit" die kind of treatment it gets on the outside. Just to prove that we couldn't be mis taken, this paint was put through a special gruelling test. Instead of painting it on a trail are used a square of wallboard that could be walked on. For a full week, lying on the floor in a busy doorway, this paint was tramped upon by hundreds of feet. Bach and forth ... hed and toe . . . grind and crush went these feet until the original white had became a dirty... very dirty... gray. Even this wasn't alt. Walls aren't walked on but many of them are soiled with such things as grease, lipstick, iodine, shoeblacking, ink and pencil marks. So all of these svere streaked on this already mistreated painted surface. Then it was washed. A sponge, water and trashing powder were used to take that dirty, greasy, gritty mesa off so slick that this cleaned paint looked practically Thh are respectfully submit, is Juio# mar...the hind of star that yon should get from the Hat paint yun use ... nr the you are not getting every thing from your paint dollar. So far we have discussed the roon winch may be capcncnccd m might be called the But these a 7. - r. . COwO a -%*--r<*-- -9O *Z OmS 32*0 2. -- O V ou2 ?3 a * 3 3 as Tb tm <Mmm W mmj tsdhs( mmrtm pmm m mfk pmjm* omfJt > of equal importance and that is the selection of a paint which always makes a safe foondation for succeeding coats no matter how many nor oarer how long a period they may be applied ... in other words, the economy of future painting. There ate many paint users who have discovered that the paint they elected in good faith today didn't show its true colon for several nibat quent repainting*. For example, in a certain New York apartment borne recently, the paint began peeling off in large irregular areas. An inspection showed that the trouble started esot with the last repainting but kvc yean previously with a paint that lacked the 'stick-to-it** quality that vrimelead always ban The only remedy in this case eras stripping the walla down to the placer. Such an expense may never happen to you. But with whirr Ind available these is no need to risk if. We can say this became < paint hat a background of successful me extending over , There ate pksny of buildings triune walls have been white-lead j for twenty, thirty, forty and more yean. Coat after coat ha* been pwt on with perfect safety. Their owners do not need to guess what tff happen. They know what has happened. It's a matter of expcricswe and not one of pmphny. So far we haven't taken up the question *TFlat does this paint emt per gaBonF* This has been left to the last because in haying the most nut. price per gallon it by far the least important thing an Once thr paint hat been selected which best meets thes 1- I oo 0 01 Ol L ards w hare 10 far doomed, die fact that it Happen* to be a far eon higher or lower in price per gallon shouldn't affect the choice. Becaeacihe price per gallon it always secondary to these other advantage! of fat appearance and economy of spread, application and wear. That it the cnemial thing to learn about arise paint boying. But what does Dutch Boy eon per gallon? There's no need to gwew became the price charts below give aS the fact*. If it** a two-coal job. new or on previously painted walk, me Chart A. If ii' a three-coat jA on new walls, me Chart B. At the intersection of the price you pay per "hundred" of white-lead and per gallon of Lead Mining Oil it the cam per gallon averaged fee the two coats or the three coats. For example **y the white-lead a $11.10 per hundred and the oil $1.20 per gallon, the paint will cost $2.42 per gallon for two coats or 12-}* per gallon far three coats. Average Can per GeBon of TOnhri and lead Mixteg 03 Mm fnariMMalmrIn * foUIwrtaCiHmMfanm. MomcMOOiauLMTlhIMMTnACycimoliiImm IMUM-Oi WnpwC-- gry.i--Mu uOufAt SixTH*rc jm tUaWACMmMLiniCa>Mt: SgcMihl mo!ulMCum.iiM--ioi UM MfafaOC-MwnrG--n -- toa{ue|ua!saa!s4a>t.t. tm' tee' uo' ca*j ate' am'1as. MUW.eo.o-. urn m us | sja i U411Jt j i n i n |'inj awfaM | aw fan ) aw Milt Ml..... 1M tar us| tn|i*| t*|aw aae | let | an i an j an; ai aw tm tn|ta| t*j auj amto aat | aw | an | aw | aat I aw 1 aw MlVIoOOOOeOO. M* ass| ait)ass| aw| ant an aw|tn)aw| ant awl1*1 an HM......... in tat|aat{aw| aw| an|tw an | tir| last t*| aw| awjaw Heflee.ooo.ee in an | tsn a* | to | am aw ais| an jaw) infaw| tn|aw llaMsmtoavn in awtaw;an|an|aw,aw aw| iw; awi iw| tn t anjaw llvflaaaaoaaea w| t|an|tn| au|ai tn tn|tjaw:aw|a|awjaw II--........ . tw| il aj tn jaw I iwtvt a*I ini aw)an)tn|awlaw air | sol ini aw! aw law tm iw.tn in i an fast | aw. aw H.W.--VM. ta;ta!.t'>a'te an aw tt tv tt tv ixtM "an; awtswi aw raw tn tn it'Mie'iwiiemlre tn|aw.aw;tvtitaian an tm i'tm "aw *aw fit* '"aw '"an S' o 3: o. _ ~ fT w |s So Z3 3 cr -- s a 5" o3 oo 0 01 Ol r - that it Happens to be a few cents Idn't affect the choice. Because the to these other advantages of fine pplication and wear. That is the laying. gallon) There's no need to pea the facts. If it's a two-coat job, : Chart A. If it's a three-coat Job enaction of the price you pay per at of Lead Mixing OS k the cost r the three coats. For example sap ud the oil SI.20 per gallon, the vo coats or tU< per gallon for d and Usd Mixiag CM Paisa TWtt CHAIT COAT KMC jn KfwUtfkami*JmfclMGUCmmtMl :a;VKSloBCwYMit<:,iWf*knu*hwm<.aMIrld-h<C*r*mUl nM**dimK*| fNA.. CM. UrfMMwiOa rrkmpmf^m jsv*sn*!i.io'tJe ij s ' i-u! in ur| tiT| us | is twttt'|~tit| tw| ls| tu| us tss) tis| tss us | us tn| tit tn | to | tss US | us us| tis I B | tB | US xu jus till us tss | us) tss jUS US lls) IB tB j ISS) US us | tss IB) i| in I to) IB US 1 its tw:tw)m|iw|tw tit)| tB | us | ist | tt* i u tss t tss i in 1 tss 1 tss | tss t tss ! >' us- l, m ,n r.n us|IV US' US! ISSl'tW; US 1st I~ln ib few I'iss] us tss "-..w ' . V.J Bfen d " . l ilSS ntst .AnJWkgt nan i 'as Whether this is lew or mat than you ate paying wow it's an 1 price for an honest paint___a print that has everything ... 1 awe, low final cost, washable durability. and scaling passer ... a fame that gives equal beauty toall interiorsorfac0...pla<ccr.anil boasri.wood work or metal. Why not check the flat paint poo aseoc------:----" --. I --Five Afptmam* Has it that solid heaotp which sdds as much attractiveness to a small office as it docs to a big baBraom) With it, can poo produce anp tint or shade of color the conditions demand? Will it provide the degree of flat ness best for ideal lighting? b it venatile enough to provide roulri-color designaswdlesone colorsimplicity) 3--Leer Cat) Does thn paint give rrsf low cost) b it so casp to spread dat the painter can work to pour best advantage by covering more surface pee dap) b it so easy to mis that minimum time a consumed in preparing the print for the job) Docs it cover so well that the painter can spread more surface per gallon and thus use less material for a given surface) b it a paint that trill be "safe" five years or ten yean or twenty-five years from now? hit low incost pergallonan the wall) 3--Wotfcrilr DmtUitj Cm its original "new pamt" took be rcsiorsd by washing) Will it Hand up under even ciielrw scrubbing and hanb soap powders) Whan conditions demand a high standard of deanlinen through frequent waabmgs, can this paisK '`take it") b it to durable that it docs oc could wMvKind outride exposure) t--Sadrag bag Ones thn paint possess sealing qualities so hide such blemishes at fira- cradu asid porous plaster spots) Can it be used for all coats and for al K made with Dutch Bop white-lead aud Ihnch Bap Load Using i answer dl their points in the affirmative. The paint that pun ist also answer all these points affirmatively or you ate not buying r best advantage. _*s< - m 2 ?a o - e .3 3g cs **3 ST -- S3. ? 5 3 L mmmm SAi ssS-jL r r-vv. W^r - a EXTERIORS AS WELL AS INTERIORS TMe we haw coofined our discussion so far to the subject outlined in the opening paragraphs--namely, interior painting and flat panic made with Dutch Boy white-lead and Lead Wising Oil, there still remains the probability that you, as a paint user, also on occasion have exterior pointing to be done. Ii this is true, you should also Itnow what Dutch Boycan do in this regard. White-lead is also an exteiior paint--one that has an enviable recurd of performance behind it. Its qualities can be accurately gauged by thou sands upon thousands of successful paintings and repaintings covering a period dating back to Colonial times. Perhaps, the phrase that white-lead is a safe paint expresses as well as possible the degree of reliability that users have placed upon it as a protective, long-lasting decorative coating far exterior surfaces ... one that does not crack and scale but van down by a gradual chalking process presenting the ideal surface for re painting. To make a gloss paint Dutch Boy whire-lead h mixed with luueed oil and liquid drier, both of which are items in the Dutch Buy line. It a tinted, just as is flat point, srith Dutch Boy colors in oiL tK the m r * '- *~ i 3 7rt1 2;*3sr*| 3ft * IOPI 3I *kta, L r rL ^vA^rr.,^ jus-ft?; I -Ci--J ^ s-'~C . lil tov'Wvi sS^Vri r ^i-V-vv4 &?JBCSflgSlff 33 --' C(B Oft "- **-*-.h ,*hkrma *- re .V... ' . s-s- 5 g-S 3 8 +=> S' pnctcdoj metal surfaces of all kinds. Noe only does it suck so tijia that It hw--w* *^ltv*f a past ot the surface it covets but, like whitelead^ is a long-lasting, durable paint... a true member of the Dutch Boy Kac. Up to dus point we have not mentioned a seal "plus" that yaw pet with the Dutch Boy line of paint products. To all of the other timesaving, labor-saving, money-saving qualities of Dutch Boy white-lead and the companion Dutch Boy products can be added one more advan tage--svoidutg waste. The seven products in the Dutch Boy line--white-lead. Lead Miaiog 03, Koseed oik liquid drier, wall primer, colors in o3 and red-lead-- enable yuo to standardize on Dutch Boy for most of yoor painting work-- . outride and inside--and for all surfaces--wood, concrete, stucco, brick, metal,wall board, plaster,canvas. Doing this you cut out odds and ends of paint--half-used, half-dried buckets of "specisT this and "special" that. Everything m your paint shop can be used up. No worry about having too little paint lo do the job. It's easy to mis mote just Eke it. No worry about having too nusch point for the job. It's just white-lead paint or rod-lead paint at the case may be and can safely be put right in with the nest batch. Standardising on Dutch Buy cuts down yoor inventory took Jwt seven hems--phis turpentine give you everything you require for al most any job. rutthetmote, you don't need to stock a large supply because tkcrc's slways a Dutch Boy dealer or dntr&utor within easy caL W(MITMCi-LCl 23W t+m LHfwNoSMCCnOyCi WAtt Mill lh UmI *nl It m jLl'fclkw Jb IHhtopMUbmlbB^Mi L ~x\. w i >*1 r _ cSLoSts-^jl " ~S s Ol [%*< mj S-5 a* ff! O----- P J! . 3 r* 3" -- 3