Document 82gnMQdv1LBqgDnRnk2zRN36d

xNovember ~J)ecember 10 0 6 Voi.. I. Nnv. & Dk i\. 1906 No. 9 CftWfn$f U6, *>\ Th Sherum-Wilh*ms 0> All KiirfttH kesenwl A WHITE KNAMEI. ACHIEVEMENT. ' T IS safe to say that white enamel has been the most difficult of all finishing propo- sitions. White enamel has been the bugaboo of the architect, the decorator, and the manufac' hirer from the early time when white enamel effects became the vogue in the finishing of our grandmother's "front parlor.'' It has not been so ' difficult for the architect, for he could put it up to the decorator: and the deco rator could keep out of trouble by blaming the manufacturer when the finish cracked or yellowed or went wrong. But the raanufac- 0007-SWP-000102180 ySSltro, turer--he had to confess that there were SWBy difficulties be could not overcome. And hence the time and operation and expense of a gorui white enamel job has been a thing to bankrupt a banker. We've been manufacturing and selling white enamels for years. Just as good as any on the market, too. fiat we confess that we have never been satisfied with them or with any others, either, for we have tried them all out time and again. For several years we have been conducting experiments iu onr laboratories and testing de partments, working and studying and trying out materials and formulas to secure white enamels satisfactory in every way. We've beeo working to put into white enamel good working qualities, toughness and durability, a rich, full finish, and just the proper tone of white, or of ivory, or of cream, as the case might be. In Th e Spec t r u m last June we gave yob an inkling ot the close attainment of o u t desires. Since that announcement we have been busy perfecting ami completing onr new line-- Enamc/astic, we call it. This is a line of the highest quality white enamels for use in either interior or exterior finishing. Its points IH of superiority are easier working and better flowing qualities, greater opacity or covering power, firmer yet more elastic drying, a cleaner and better toned white that remains white for the longest time, together with the fullest. richest finish. Our success in P.nametastii has come through the application of the principle we employ throughout our business--a special product far each purpose. The difficulties in producing one white enamel for all uses are insurmountable,--like the making of one medicine to cure all ills,--and producing one enamel for one specific use is almost as diffi cult. IVhen it is understood that we have put into each enamel for each specific purpose qual ities that heretofore it has been impossible to combine in a single product, ours is a great triumph Hnameladu includes-- Enamclailic, Exterior, for fine exterior decorative work. Enamtlastic, Interior, for the finest grades of interior work where work is left in the gloss and rubbing is not required. Enamclaslic, Hard Drying Interior, lor fine in terior and high class ornamental and decorative work, intended for either a rubbed or polished finish. Enamelasnc, Dead Finish Interior, a Hat, soft velvety finish that closely resembles rubbed work. A booklet completely describing the goods will be issued shortly. Do you want one? W! a 0007-SWP-000102181 A BEALTIFL1. CHURCH. gg*i CMETIMES in tbe churches of the country is put the - 'best effort that our architects hare in them. Such structures ofler an opportunity for artistic effects, combined with a quiet beauty peculiar to their purposes. This month a church edifice that is par ticularly pleasing in treatment is shown. The illustration opposite and on the next page shows views of the exterior and interior of the new First Methodist Episcopal Church at Decatur, 111. It was designed by Mr. S. R. Badgley of the firm of Badgley & Micklas, Cleveland, and is a splendid representative of this type o( architecture. Arbogast & Ballard were the contractors, and Mr. John Herman the master painter in charge of the finishing: both of Mattoon. 111. Sherwin-XVilliauis Filters ami Varnishes were used throughout. The exterior dimensions of the church are 108 x 13a ft. The outside walls are faced with Bedford blue stone, with trimmings and tracery window frames of Bedford buff stone. / 0007-SWP-000102182 1880 persons, and by the use of extra chairs 2000 can be seated within easy hearing and SSwC* seeing distance of a speaker. Protect your buildings--the children of your brain--in their infancy with the light paints and varnishes and they will not bring discredit to you in their old age. There is no stain on the escutcheon oi the Sir Architect who writes Sheritnn- Williams Shingle Stains in his specifications. They keep his honor bright and his reputation un tarnished. Auditorium of iht ftret Methodist Episcopal Church* Decatur, ill. Trust what you know : and know what you trust. Oak, chestnut and Southern pine are used for the interior woodwork, and it is needless to say that S-IV. ! amisAcs have brought out their inherent beauties well. In addition to the main auditorium, which is 6a x 6a it. in size, rooms are provided for all church purposes, including entertainment and club rooms. The total seating capacity of the church and Sunday school rooms is lit * t 0007-SWP-000102183 ,, . LITTLE JOURNEYS TO THE HOMES OF FAMOUS MEN. III. COLUMflUS. There was great exciten^ht in the court oi Spain. A bareheaded man had rushed excitedly into the throne room. He prostrated himself at the feet of Ferdi nand and Isabella. "J have discovered it!'' he exclaimed, making a great effort to speak calmly. "Discovered what?" And the crowned heads leaned forward in excited anticipation. "That the earth is round!" he ejaculated. "Round? `Because Round? How do you know?" Sherwin-Williams Paints in covering the earth drip from its sides! ' ' was his triumph ant rejoinder, as he pro duced a "Cover the Earth" poster. And in the face of such overwhelming evidence of course everybody was con vinced of his statement. Thus did Columbus be come famous. IJO UR sketch this month is designed jfter O the style of a period when panelled effects were very popular, it repre sents an Elizabethan dining room and is true to the artistic tendencies of that time, when beautiful results in interior finishing were sought after anti secured. The woodwork and furniture are of Eng lish oak: the ceiling is stucco, tinted, and the frieze is of canvas, with a design in wood colors, soft madder reds and dull greens. The seats and backs of the chairs are covered with a soft, rich brown leather, hand-tooled ami slightly illuminated in the colors of the frieze. The floor covering is a long pile, hand-tufted rug. designed in colors to har monize with the balance of the furnishings. There is no confusion of glaring effects by color contrasts being carried to the extreme, and the result is a rich, harmonious, beauti fully proportioned room. t * 0007-SWP-000102184 0007-SWP-000102185 TO BKOIN WITH. S we have intimated hefore in Tiih Spk c - fKt-'M, we still have a few palaces of justice up our sleeve that we have not shown in these pages. I me is illustrat l !< '.per ill* ntnms Jur llmshmj; tuum O -hovvn in iii'cetl--rij:--;on IVotilw' (---Oak, i> Jit* biiMjcJ as iil- !vs\s | in .WJ Man it'rfift biuitf, ed in our frontispiece this month, how ever. It is a mat ter of gratification that we can lay claim to materially assisting in finishing this handsome anil im llv.ui r)ik sc. im,| nut. S'Jt \U**ittH`far l`nai posing structure, the State llou-e at Frankfurt. > \h"i9H`b( ln ii *lr\ sli.iil hf sjfiil^il liMf.tlv tutu hid' finishing diuiwjvcd vutii S-iV. furnuurt Slmii.sl sliaiir ui linmi) <).k ilr- ne i, ri'd\n*e ihc -Min uilh S~tt' IhcnJcrtift Stain f< inter, / to/** lint mil 'lull! ii* filled tv ufi S-fi'. I A/r.nik. tuup.Kt>m nut apj>)\ .s-JP. Ihtr uf. i,i Jiu.ihh lliK^r v,unilti. thinnril with j me spniis tur|u*min. r. |nl to the ".illon. Hiixl Ky.. now under course of construction. It hut illustrates again the prestige of our paints and varnishes when placed m competition with other makes. Mr. K. M. Andrews. Cinnnnati, Ohio, was the architect of this building and suitable lines ol our products are largely specified for *.!, W/ . ,1/rtapplied as it v<utc> ln tin i,n. tmiirli m.if, H.tnie .is thud tfi.it. last nat, ml) d w mi with jMimiee >)mi and w.nei and *pj>)\ nut til A fV himr tf*a\ anil polish with a Mjfr Hntli \ Ini MiNIi is splint'd *di the H*js m mder t insuic .1 n irmoninus Hlett chnai^luim (tthiif-- Kiiit^ii plasfu | n9t n,,jt shiil; |e si/ni w j iIj si/iriji made nf S-H* Prems UarJ Oil, f* ninevi ^alluii h*r .al >m with p.ue spirit' turpentine; the metal work and interior and evteiior fin ishing. The \V. p. Nelson Co.. New Vork > City, has the contract for painling. It is estimated that the Frankfort State House will require three years for completion. H takes high rank with other structures of thus nature throughout the country. s*tsnd oat. jpplv S-IF. Sf>t>ual Intense Othr \i f,j;. third cost, same as fii>nd ront; list coat -li.i I he ohppled baeze-- MiaU he h*st crneied with r.mvas of a to ,r5i k\Uiir Jinl (lien dniitatnl auurdiu^io design .i.ipiuvtti Iw areluin r 0007-SWP-000102186 \ TVI'KJAL SOI "I HKRN HOMK. I IK accompanying photograph shows a typical Southern home at Heaumont. Texas. It is the resilience of Mr tV. C Averili. one of the oldest anil best known architects in the state ol Texas. Mi. H. Matter. Heaumont. was the aichitect an<i Mr. O. (.' llencnkmd the con tractor. Mr. Averili is an enthusiastic adv orate 01 .V. IIP. and our other lines, so it was but natural that he should see that onr guods were used on his house. Over two hundred gallons oi our (doss White was required for the paint ing. as well as a large '|uantity of A. If. I\ir,it Pam/ and A'./.r/ and Mat -not tar nishes. The intense whiteness of the residence has been the occasion of much comment, and as will be noted in the reproduction, the effect is especially pleasing. The large, roomy jiorches are a special feature 01 this house and give it a comfortable, homelike air which robs )t ol much of the still ness which houses of this style of design fre- ipiently have, without detracting from it stateliness. 0007-SWP-000102187  -io s i h i me i a s m i \nn. N a certain lar city there was a Canny I Catiff who was also a patron of the fine arts and a benefactor to humanity. He had amassed much riches in the course of an honorable and upright life, hut their weight had become heavy upon him. for though he spent prodigious sums the interest from his wherewithal still rapidly accrued. Knowing that he could not take this wealth to his nest abiding place, he became sore dis tressed and lamented thus: "Here am I. a man of many years and have but a little way vet to go in the world. Behold if 1 die with this wealth upon me. my many relatives will contend among s, themselves for its jvossessio_ n. W<-TViy I am a man of peace. What Q->c- 'V-'s' shall 1 do to avoid this great ih TJ } calamity5" Whereupon in his dilemma he j So c -1 sought counsel ol one who was not related to him. "It is not difficult for you to spend your - ma/uina," exclaimed his conn- ' /', seller: `'build but inan v libraries - > in all parts of Ihe luiul. for the dissemination of useful knowledge and as a monument to your generosity, and it will be quickly dissipated. Moreover, is this not a worthy object and of much benefit to the book trust5 Surely, and the (.'00111100 People will not fail to bear you in memory long after your relatives have forgotten you." So it came to pass that the Canny Catiff was delighted at this prospect and proceeded to the execution of the proposed plan. He quickly called unto him the architects of the country and made known his desires. And these men. seeing many big things for the fortunate one who pleased the benefactor, re turned to then abodes and became exceedingly busy. 0007-SWP-000102188 It chanced theielore.th.it when the com petition closed it uas found that the plans- ami specification* whn h bad been submitted hail exhausted the paper stock of the realm, ami the fanny t'aliu was compelled to work man) hoiiH overtime bclnre he mushed hit tiisk oi svlei lion Hut hating finally reached a decis ion. he called before him those who had linmi'hl hnn then work and addressed them tn is: -l )f all the points which I hate considered in ir. iking selection ol these plans and spccifi- i it ions, be it known that that of durability I hate deemed most important. It is my desire and intent in building these structures that nicy shall lie permanent and a monument to my name. I'rom the beginning to the end it is necessary that the plans and specifications -hall lie the best that can be secured. The finishing is an especially important pail to be considered. The metal and wood must both baie adequate protection. Therefore, bearing these im portant things in mind. I have awarded the work to the Wise ,, , Architect who specified.V/ic-i wm- ,nn \t*t< rKrSdt-.''r/tvmM- ll'l/'lJUli P,H;\ hlrill'/li'S throughout, font is an accepted fact that these are the standard of excellence the world over." This annoum ement having been made, those architects who had not considered their own bes-t interests and those ol the Catift, lmt who had specified other goods, went out and took a pledge of good conduct for the luture And when the iclatiies of the fatift heard what he had done they knew that bis memory would flourish esen as the green bay tiee-- and then some. 0007-SWP-000102189 AS OIK Ol'TItT. W>\ SKKS IT. ` I'he doctor, an' the lawyer, an' the architect-- all three. Are an awful whole lot bigger than either you or me. lint I don't care how big they are. how cle\er, ti< h. an' \i-.c. I wouldn't swap inv place tor theirs--'cause lh ) can't advertise. Frenzied finance is tame in comparison with a I rented client. Forestall complaints by Mieciiving Shetwut-\\'i!l)ftm\ /'*<//i at the ^t.irt. U-e S. //". P. and the world paints with yon : ise other brands and you paint alone. if 0007-SWP-000102190 <7ioSftertfm&illiams'to, latyest Paint andVumiskMahensinUieWorld *Vi .*Vt> V^CA7. '8W VORK SAW PRAXOACC V'J-M vM3.atl St%VAMC tsA*<m*3 MIXKtAPOU* tlRUflO *>-*niG OA-i DICGO RORTLAHOOW >' *A'-G XfA.(.!a ' (/ AAVAMNa h 10t9OH CAObA^ft 0007-SWP-000102191