Document 82ZodaQ59mJ1XK6BYE4rdN2qy

LEAD ON WITH NAM AUTOCAR! PROGRAM The NAPA AutoCare Program con tinues to be one of the top customer bene fits you can offer to traditional service installers. The program assists them in effectively marketing and promoting their businesses in a way that no other competitor can match. Let installers know that NAPA understands their needs and wants to make them more successful. To assist you in that effort, NAPA AutoCare Program Manuals, along with sea sonal updates in the spring and fall, have been provided. Spring and fall AutoCare promotions, based upon seven automotive systems, will again be available to NAPA AutoCare Centers in 1989. The seven systems are: batteries, brakes, cooling and heating, ex haust, oil and filters, tune-up and shocks, and suspension and drive train. The promotions will be supported with Auto Care P.O.P./Ad Kits, containing P.O.S. materials and radio and newspaper ad materials. In addition, two-week national televi sion advertising periods featuring the "Best Garages in America" commercials will remind viewers that NAPA Auto Care Centers employ the best techni cians, offer the best sendee and install the best parts. The seasonal commercials will remind motorists that now is the time to take care of their cars. National advertising also encourages sendee con sumers to look for local specials on sendee work related to the seven automotive sys tems, making local advertising vital to the success of this segment of the nation al television advertising. To ensure that you and your tradi tional customers take full advantage of the NAPA AutoCare Program, a booklet has been developed covering 10 steps to "Building a More Successful AutoCare Program." The suggestions serve as an excellent guideline to nurture the per sonal commitment necessary from NAPA AutoCare Centers in order for the pro gram to prosper. The NAPA AutoCare Program is the link to building a better relationship with your best customers. It gives them the edge to compete with national chains. "1 see AutoCare as the centerpiece of my business future as a NAPA Jobber," says Lenn Lee, owner of NAPA AUTO PARTS/ Westbrook Supply, Inc. in Texarkana, Arkansas (serviced by NAPA Dallas). To continue to help sell NAPA Auto Care, the dealer leave-behind brochure continues to be available at a minimal cost of 75 cents each from NAPA Head quarters. Dealer advertising in major automotive magazines such as Motor, Motor/Age, Super Automotive Service, Service Station Management and Import Service will continue to run in 1989. a spotlight on the future of the automo tive aftermarket with the NAPA Auto Care Congress in early March of 1990 in Las Vegas, Nevada. This is an excellent opportunity for you and your traditional customers to hear lop industry speak ers, see manufacturers' exhibits and talk to representatives about changes in advanced automotive technology and vehicle servicing. A 100,000-plus-squarefoot exhibition hall will feature all NAPA product lines as well as major service equipment. Three days of seminars and four days of illuminating exhibits will be offered in hotels along the Las Vegas Strip. The 1990s bring a decade of new technology, innovative marketing and increased com petition. Make sure that you and your dealer installers are ready to meet the challenges. It's a chance that you and your best customers won't want to miss. An effective way to communicate in formation about the AutoCare Congress and enroll participants is to hold dealer meetings in January and February'. An other incentive to encourage sign ups is to develop an eamback program. The final enrollment deadline for the Auto Care Congress is March 15,1989. All par ticipants are automatically eligible for the enrollment sweepstakes as soon as they sign up for the AutoCare Congress. Prizes include air transportation for two couples to London, Paris or Madrid and air transportation for two people to Aus tralia with a stopover in Hawaii. Billings will be sent in three invoices: June 15, September 15 and December 15. To help defray expenses, many NAPA Manufacturers will offer NAPA Dollars throughout 1989 as part of product spe cials. NAPA Dollars may be ordered for your own use and are available in denom inations of $1, $10 and $20. The AutoCare Congress, developed for you to offer to your customers, is a way to present the latest information on the aftermarket industry that only an organ ization like NAPA could promise and de liver. Don't be left in the dark. Sign up to place a "Spotlight On The Future." Join the 1990 NAPA AutoCare Congress in Las Vegas! 14