Document 82KbJneep3yB8RBE9YXMy547e

4 / / O0OT-SWP-O3898O 41^ N29070 : . IMPORTANT PACTS ABOUT HOUSE PAINTING The Klfli of Paint to UseI How to Apply Itj iai How to ' Get Attractive Color Combinations* THE KIND OF PAINT TO USE. HERE are three c Imms of house punt to choose from-- T good prepared paint, honestly and correctly mixed by ma chinery, ready for use; white lead and oil, bought sep- irately and mixed `for use by hand; and poor, low priced prepared paint made* by those who are willing to sacrifice quality, and true economy, in order to sell "cheap**. ' Good prepared paint is-the-best to use. That it is better than the "cheap", low qualjsy^paiot*- goes without saying. It is also much better than hand' mixed lead and oil, as the follow- iog statements will show, * [;" Some thirty odd years ago hand, mixing of white lead and linseed oil was the only way tff making house-paint. _In those days The Sherwin-Wimams Company woo Id have recommended it to you and would have told you how to be careful about the quality , of the lead and the purity of the oil. But you would have had to do the roixingyoufself or get*a painter to do.it, and no matter how good thelcad or how pure the oil you would stilt have had an unsatisfactoiy paint. . . Lead and oil when applied* to. a-surface soon lose their lustre and powder and chalk badly on -account of the saponifi cation of tne oil. ., FuitKcr than this, hand mixing can not thoroughly andprope'rly incorporate the lead with the oil. " Since those days the quality and character of white lead have not improved any, but two other important improvements have been made. First, it was discovered that the chalking and powdering of white lead could be overcome by the addition of oxide of xinc--a pigment that produces a harder surface, is whiter, com- ' bines better with the oil, keeps its lustre longer and spreads farther than the lead. Oxide of line alone would not make a satisfactory house paint any more than white lead alone, but the two, when properly combined, give excellent results. The second important improvement is the substitution of machinery for hand work, by which the oil and pigment become more intimately united and the pigment more finely groundtwo very vital points in the making of good paint. With these marked advantages good prepared paint is rapidly displacing lead and oil, not only for house painting, but also in the large railway paint shops, in marine painting, and other places where the best and most economical results are required, and where the truth about paint values is thoroughly understood. There are only three reasons why lead and oil ate now used at all--the fixed habit of some who are alow to change from old methods to new; the prejudice of those who have been fooled by the "cheap", low quality paints; and the fact that the makers of white lead resent the introduction of oxide of zinc as a paint pigment and continue to urge the use of lead and oil alone in order to keep up the proportion of lead used. In the manufacture or Th e $Hftf(tN-V/tLUAf*8 Pain t , Prepared (8; W. P.)t it has been our aim from the start to give 0007-SWP~038981 0007-SWP-000122359 a paint of such unquestioned quality as to be its own best ar gument against habit, prejudice and competition. It is a cor rect combination of pure white lead, pure oxide of sine and pure linseed oil. It is ground and mixed with the greatest skill aod care and will give die largest amount of satisfaction to the user, in durability, appearance, spreading qualities and economy. We have believed in the economical value of pre pared house paint and hare always made but the one quality-- the beat that can be produced. As a result we have built up the largest paint business in the world, requiring five big factories, inCfeveland, Chicago, Newark, Montreal, and London, Eng., with offices and ware houses in the principal cities and thousands of retail agencies. There is no other paint so widely known and used. Its pop ularity is the best argument that can be advanced in favor of . good prepared paint. We maintain the quality of 8. W. P, by controling most of our raw materials and by manufacturing at so favorable a cost and in such large quantities that we never have to sacrifice quality to get a right selling price. ' We operate our own lead and sine mines and smelters, make all our own linseed oil, manufacture our own dry colors, design and build all our paint machinery, make all our tin cans and packing cases, and print out- own labels. In these ways we arc able to put into the quality of S.W.P. the profits that would otherwise go to outsiders In the purchase of materials. We are also able to get better quality and uniformity of materials. The splendid quality of linseed oil we are able to pro duce in our mills is, alone, sufficient to give 8. W. P. a great advantage over any other paint. To sum it all up, there is no possible way of making a paint that is better than 8. W. P, It will wear longer, hold its gloss longer, look belter, cover more surface and prove more , economical than any other paint. HOW TO APPLY PAINT. OMPLETE directions for the use of 8. W, P. are given C oo each package, but we give here some of the principles of good painting ehat are necessary to obtain best results. A good job of painting is the sum of three factors--good paint, good surface, and good painter. We can furnish the paint only. W recommend the employment of x practical houtfe painter wherever 'll ispoaaible. See that the surface U free from grease and soot. If the job ha* bees previously Delated and is peeling, scaling off, or cracking, burn off aU tbe old paint. If this is not doae,Jhe new coat ofpaint cannot Tie expected to stick. See that the surface is pgrfeftl; dry. Moisture U vKat often causes Mistering, cracking, scaling and like troubles. Moisture is always present ia green or pitchy lumber, and after rain, a heavy dew, or a fog. Do not paint over pitchy surface* aad expect satisfactory results. K paint eaa do welloa web surface*. * Do ' '* * ' i glossy a surface. Any paint will "ers s Do thinning 8. W. P. Bailed oil never d surface in bad condition for painang t It dries through aad through and leaves a good hard surface for repainting. Never add Japan to die paint to hasten drying. S. W. P. has just the quantity of dryer in k CO dry safely aad properly. P^noi ttrr ochrttfar frimer. The priming coat Is the foundation coat, and if not right, good painting cannot he done. ' 7M SHEA WIN-WH.u a VS PJbMEftS. Light and Dark, are made specially to give best results. Where they are aot used thin 8. W. P, with eae gallon of pure raw linseed oil arid from a jirnt to a quart of pure spirits of turpentine to each ga&oa of paint, fox the priming coat. For detailed directions for th* use of THE SHenwm-WHUAifg PtOMEN or fl. IV. P,, lee top label on each poclc- ' For best results ooaesr work, apply one coztoCSHfAWlN-WtLUAMf PRlMEIt, (light or dark, as is required by the finishing color demanded) and two coats \ of paint. It is false economy to use only two Coat* of paint on new work. Don't expect best results ualen you use a primer and two coats. . Apply the paint in thin eoats. Crush it out thoroughly. Any paint put on teo thick is liable to crack aad peel, aad is responsible for more unsnti*- factory results than any other one cause, - ' Do not let one coat of paint stand for any length of time before applying the next cost and expect good results. Each cost must be applied one after the other In reasonable ante if long wear is expected. HOW TO GET GOOD COLOR COMBINATIONS. HE illustrations in this folder thow painting combinations thatbave been T selected with greatest care and approved by leading architects. The selection* are representative of tnc beat and most attractive schemes of present day decoration. Lf none of the combinations shown is sufieicntly suggestive^ send us a photograph, architects drawiag, or rough sketch of your buildings and we shall furnish you, free of charge, three special har monious combinations from which yon Cao select. In the envelope on second last page will be found a selection item the regularly made 8. W. P, shades, including white and black. If these sample colors do notsuit you ask the agent, whose name appears on the frost cover, for afull color card. For painting MWtilt: The Sherwin-WiUianu Cioss White should be used for outride. For inside work we make Inside Varnish White, China Gloss White, and Flat White. HOT TO FIGURE QUANTITY. /-v -v. ,,------ y/ p T i i. -i . - k * i , , Measure the /the average height, which tat by 300, which trill give , a .- , P. to buy for the body, men take i-gth to 1-5th of this quantity, which will give you the amonntfor the cornice and ether trimmings: ascertain the square feet in floors and ceilings of porches, then divide each, as before, by 3so, which will give the quantity to buy. For an average eight room home about one quart of paint wul do lor doors and sash. S. W. P. will cover 300 square feet of surface, two coats to the galloc, or more depending apon tbe condition of the surface. Lead aad oil will cover only saj to a$o square feet two coats to the gallon. GENERAL PAINTING AND VARNISHING* OOD paint makes home bright and cheerful inside as well G as outside. It is only necessary to use the right paint on the right surface to get happy results. Besides house paint we mike special paint* foe all special uses. Select the one that is made for your purpose and it will prove both aattsfactory and economical. The following are some of our House hold Specialties: 8-W. HOPS** Me t h o d Fl o g * FINISHES--See next page. 5-IV. FWSfflO/O--Fora high gloss finish on inside walls..ceilings,, and wood work. Made in beautiful shader, aad black and white. 8-W. SPiC/Ai. tuntnoit Cototg--For in egg shell gloss finish o h inside walls, ceilings, and woodwork. 8-W. Fulfil--For x hard, high gloss finish on chairs, tables, bedsteads, iron furniture, wicker work, etc. 8-W. FAMILY Pa in t --For cupboards, baseboard*, shelves, etc. 8-W, FLOONUC--For staining and varnishing at one operation. Imitates the popular natural woods. It was originally made for use on floors. but because of its great durability fur that purpose, has come iot* general uae for furniture, woodwork, etc. U is made with good tough floor var nish, and the color* do not fade, as ruosi similar products do. 8-W. POUWf A*0 LAWN f98WT9*e ENAMEL--For porch, and lawn furnitur*. Does not toftea under heat or stick to clothing. 8-W. BUOar PAINT-- For buggies, boat*, carriages, canoes, ere. 8-W. ALUMINUM PAINT--For a silver finish on radiators. gas, steam and water pipes, mail hoses, fixtures, etc. 0007-SWP-038983 0007-SWP-000122361 /su PJF.tti -vvV'; ' A-' ' Th e Sh e mv in -Wil l ia ms Pa in t Give* uniform!/ good results at lowest cost. (t>f ait Nfoiruel,I* rtoTutfla*e<t * S-W. MW 80LC fJUHT AND IMPENtAt QOLO MML~ror gold finish * radiators, stoves, pipes, picture frame*, and little things about the house. $-W. RAOiATOR FJ4SrfJ.--Tf * Colored enamel finish on radiators. swts. etc. pipes, 9-lV. TAXfT--For removing old paint or varnish frees any surface. Applied with a brush. Doc* not hum hands or wood. S.W. FK&tKVATtVC SftIMU frAINO-- For staining and preserving shingle roots and sidings. tMeitWJM-WtLUAlia YA*Mt8Mi$ ate as widely known as Sherwin-Williams P.i.u. Thy hare ,K u, Wtk wlitjr i>a jirt iK. ..n.r.ct.oo V.rniib m.Mltt I. tone * p" o' i.lomm w *o most modem equipment, the skilled workmen, the experience ana desire to make our varnish as good aa n he mad*. U's impossible 10 U)rT*f' nishea that give better results or greater economy. We make a complete line ofvarnishes tor all household uses. Four o< our principal varnish spo- KOPAL--A general purpose varnish (or use outside or inside. Finc i'or bath rooms, kitchen*. woodwork around sinks, outside doors, boats, car riages, etc. fXCfUO--A leader (or inside Use (floor* excepted). Better than hard oil finish. ftMff-ffOT---A durable floor varnish. Does not mar or show heel mirks readily. S-W. XTftA ElIRMITVat VARNISH.--S splendid varnish of medium price lor finishing cables, chairs and other household furniture. ffrilt fr a boakUt--it gives eamplete dtseriptUn of The S'fP. Household Speeialtiet. Our "'B-rp" booklet on finishing floors will also be sent upon request. (See next page.) Th e Sh e r w in -Wil l ia ms Co . l a r g e s t p a in t a n d v a r n is h ma k e r s in t h e w o r l d fAQTOMttt CLEVELAND, CtOGAQQ, MONTREAL, NEWARK. LONDON, EMU. OPftClS A HO WAREHOUSES IN PRINCIPAL CITIES 0007 ~SWP-038984 0007-SWP-000122362 t he LINING OOM PLOIIB, )oM Flwt v*iot *.** voofvB-nnx. PkwrUe, VkUai VAU-H, 8W. till. i:li>r | FKIKSK, K. lot. Coin* rtl t't-i*. Ivu Clt e UI|)t>irSB*T. Hwwlae, Oak Vl.OOfc, 0F!vr1j<! t W'umiWdKX. DonrUr THE FINISHING OF FLOORS, OLD AND NET. HERE are many good reasons why painted and varnished floor* are T rapidly taking the place or dusty, germ collecting esrpets. They look . keep clean, are more healthful xrul more cco- ,i k iS' . ' .of home*. , > .* . V * *. . are made for hatching old or nevr floor* , , ect any one of them and by carefully following our instructions obtain the lies! looking and best wearing finish ire -possible to get. Fof Painted Flock InsMfl, Painted finish is suitable tar my room in (he house, especially where 1 ' \ ' where carpets were formerly - ,r A t g. , * eat durability with the quick li'j made in good colors and suitable sized packages, Fof Painted Finish Oofafrfc, . Paint made for inside floors, or ordinary paint, is not adapted 10 the severe outside exposure to-weather. TMdS-W. FOflCH ft,0O*F*r offer* the best pots. We sevvree under hard footwear, exposure to rain* and snow, cleaning and sctilbbrng. It diies with a sough, elasae film and retains a bright, clean appearance forth* longest time. SUioed and Varnished Finish, Where a painted finish ds not suit the scheme of decoration and floors are not suited to natural finishing, a stained and varnished finish is jiut what is wanted. 8-W. fLOOfrtfCstaios and varnishes old, new or previously painted floors. It iontates perfectly the most expensive hardwoods. Ftoorlac is extremely durable and will not fade like many other similar products on the market. Vifotibcd Finish. --v_.---nut ihe natural color od grain of the ... A M v fc finicking. . (sofa good fioorvarntshin a more satisfactory way than any other Hoor varmsh on the market. 11 is lough and elastic and not easily marred or scratched. Mar-nos retains its lustre lor the I ongest possible rime and is sure to please. Vazed Finish. A waxed finish produces a polished effect when used on varnished at painted Hoots and helps to bring out and pr<erv< the finished Surface. TH 3-W. FLOOk WAX takes a high polish, wears well, and does not show scratches or heel marks. It can be applied and polished with a cloth. It protects and improves the finish of Mar-not. Ftoorlac. Inside Floor Paiat, *nd other similar products. For Unsightly Cracks and Scatm. Where exsardi have shrunk apart or cracked in old floors or do not come together completely in new floors, use rue S-W. Qk ac * *00 8t*M F/uA--It is made especially for filling un sightly cracks and seams in floors. It evens up rough spot* and gives a spleooid surface *u which to apply the Koivhiug coat*. Crack and Scam Filler is elastic, and does not dry up. shrink or come out of cracks. Aik our agent or write the nearttl Ojfit* f*r a "B-iq " booklet. H ginet complete and correct drreclioel %md aitvice r thr tnetkodr of Jim itking any floor in ny etyU Jeti*</i 0 0 07-SWP-038985 0007-SWP-000122363 : >; fv- y**^*. fafnUi with THE S-W. Cr eo s o t e Pa w t Trimmed wieh The Sherwiu-WiKtanv* P(nt, Mr . y, _**** *U<I Ojt^, I # / 0007-SWP-038986 0007-SWF-000122364