Document 82BBEnm5DOoMJjmOQe9O3ZwRm

f Sh er w in -Wil l iams PRODUCTS ^fiaxHe Salei t ! ; .& CcdcUof ! i. Th e Sh eh w ih Wil l iams Co . ADMINISTRATION OFFICES: CLEVELAND 1, OHIO SALES OFFICES: FACTORIES AND WAREHOUSES IN FftrNCIFAL emu TS CAT. 11 *55 > ! Section No. 1 N46182 I :C i i I .~ ; , i V ^T^HE Sherwin-Williams line of paints, varnishes, enamels. Super Kem-Tone, Kem-Glo and allied products is offered to the trade with the knowledge that they will fulfill every claim we make for them, and when used as intended, wfil prove satisfactory. Since we control the source of many raw materials used in our products, and their quality is maintained in our testing laboratories, we are able to offer, con sistently, goods of a more reliable and uniform quality than merchandise made by less favorably situated manufacturers. . New developments planned and tested for the future are introduced regularly as products of Sherwin-Wil liams Research, after field tests have proved their superior quality and raw materials become available. The Sherwin-Williams Company was founded in 1866. Since that time it has always been our belief that high quality will produce the greatest volume of sales along with recurrent satisfied customers, which has been proved by our splendid success. Th e Sh e r w in -Wil l ia ms Co. --3-- I J 1 f i 0007-SWP-000188304 INDEX PAGE Aerosol (Remover K2).............................. 31 Alkyl Hit Enamel (Hat-Tone)...............14 AH Purpose Spar Varnish..........................37 Aluminum Paint...................................... 3,9 Applikay (Super Korn-Tone)............... 19,30 Asbestos Siding Primer............................. 23 Asphalt Alimtlniim Paint............ 8 Aspbaltum.......................................... 9 Barn Paint (Conummumalth Ranch Red)'0 Brick and.Sinew Paint............................. 9 Braining Liquid.......................................... 10 Brashes (Kem).......................................... 23 Brushing Lacquer.......................................23 Chalkboard Slating....................................10 Chrome Finish No. 21.................................8 Colors, Tinting First Quality....................13 Colors, Tinting Kem................................ 22 ConnaonmaltE Paint.................................10 Concrete Floor Paint (Porch A Floor)... .31 Concrete Floor Rimer......................... I0ri 1 Concrete Wal] temfah (Brink A Stucco).. 9 Deck Paint (Pordi A Floor)..................... 31 Drier (Q. DJ.......... ,................................. 39 Enamel Underwater (Flab-Rite)..............15 Eniroeicid...................................................11 Exolvant.... ............................. 12 Farm, Ranch and Plantation White........13 Filter,Facte Wood..,................................12 First QualiteTiuting Colors............... ..13 Hat Black (EnameMd)............................. II Flat-Rite................................................. 15 Fiat-Tone (Odoriasa).................................. 11 Flaxoep.........................................................18 Flo-Iao......................................................... 13 Floor Enamel (Porch A Floor)................. 31 Ftoor-Sosl..................... 38 FuwFterirtini (SWP)............................... 5 Gabite..........................................................18 Glaring Liquid....................................... 16 Graining Rowration (Flo-Lae)................15 Heat Ftericting Aluminum Paint No. 23.. 9 House Print (SWP)...............................5,8,7 Japan Drier <Q.D.)................................. .39 OB Stain.................................. PAGE ...29,30 Paint and Varnish Remover (Semi-Paste Triritg)..............................30 Paint and Varnish Remover (Tamto)...30 Faint and Varnish Remover (Non-Flammable).................................. 31 Paste Wood Filler.......................................12 Piastre Patch............................................... 17 Perch and Floor Enamel..........................31 Ereparite.......... .'......... '........ ................... 32 Primer, Concrete Floor........................10.11 Primer, Galvlte....... ....................... ...Iff Primer, Masonry and Asbestos Siding, ..28 Primer, Metsijlad ............................29 Primor, Walls (WaD Primer and Sealer) .40 Primer, Wood Interior (Flat-Rite)..........15 Primer, Wood Eiterior (SWP).................. 5 R and B Utility Paint.............................. 35 Remover K2 (Aerosol)...............................31 Reatpar......................................................... 37 Rollcr-Koatar (Kem)............................ 24,25 Rollers (Deahler)................................... 29,27 Schoolhosni Slating (Chalkboard).......... 10 Screen Enamel Blitik.................................33 Senn-Lnstee..................................... ,32 Semi-Paste Taxite ' (Taint and Varnish Remover).............30 Shake Paint (SWP).................................... 7 Sher-Gide (ReHecterized)........................ 33 SberGide (Traffic Zone)......................... 33 Shingle Stein.............................. 34 Soap (Flaxoap............................................. 19 Stab, Shingle............................................. 31 Stab, Vandsb (Flo-Laid............................15 Stain, OiJ................................................29,30 Stove and him Enamel........................... 34 Stnoco and Concrete Paint..................... 7,9 Super Eon-Tone....................................... IB SujM Eem-Tona AppUkay..................19,20 Tardte (Paint and Vaiskfc Reaiavv)...3i) Thkmer (Eiolvrat).................................... 1Z Thinner, Luoquar....................................... 28 Tinners Red........................................ '--34 Tinting CWo(B^ Quality).;!.............13 KamGIo..,.................................................21 Kem-Glo Glow Modifier............................SO Kom-Namel 8noerWhite.................. . .17 KemfhmtBniihairillnlierCieaBsf... 22 Kent Tinting Colors................. ................ 22 Eem-Tona,................................................. 17 Tinting Colors, Kmn................................ 22 Tractor and Implement Enamel.............. 35 Traffic Zone Faint (Sher-Gide)................ 33 Tray (Kem Painting).................................25 Trim Colon (SWP)................................... 6 Turpentine.................. 35 Lacquer, Breaking......................................S3 Znequer Thinner........................................ 28 Lirr-X Clear Glow "Varnieh........................27 Underwater, Enamel (Flat-Rite)............. 15 Underwater, Exterior (SWP).....................5 Utility Paint, R and 8...................... .35 Mar-net...................................................... 36 Masinmr and Aabestoa Siding Rimer... 28 Metal Primer, Red........... .........................29 Milder Resistant Additive....................... 29 Non-Flammable Paint and Varnish Remover...................................................31 Odorless--Flat-Tone...................................14 Odorless Thinner........................................15 Oil Colon (First Quality).......................... 13 Yamiahea................................................36,39 Varnish Stain (FIo-Lao).............................15 Wad Finish (Brick and Stucco).........-- 9 Wail ESnish (Hat-Tone.............................. 14 Wail Finish (Semi-Lustre)........................ 32 Wall Primer and Sealer............................. 40 Weed-No-More.......................................... 40 Wood Hlier, Paste......................................12 Zoae Paint, Triadic (Rher-Gide)................ 33 4 -- Sh e r w in -Wil l ia ms Pr o d u c t s SWP GLOSS HOUSE PAINT More homes hare been beautified and pro tected with SWP House Paint since I860 than with any other brand. Reason . . . highest satisfaction by users. SWP embodies the most up-to-date im provements known to paint science. With this '''new SWP the home-owner gets these benefits:'--- Bader application--goes on one-third faster and easier than ever before. Better appearance resulting from more uniform application. ; A better looking house--longer. Colors are permanent--white stays whiter. A house paint job that saves money because it lasts longer. Y'^Time-Tested^colors and 4 famous whites that retain their beauty through severe weather renditions. SWP EXTERIOR UNDERCOATER No. 450, ready-to-use, primes . and seals unpainted wood or badly weathered painted surfaces and uniforms weathered and sheltered surfaces. It dries to a dull cost--makes possible better, longer-lasting punt jobs. (fey. 4f,,,teo rv''/ 6 SitiP ^ SWP 471 WHITE has been carefully formulated to produce a brilliant, true white,more lasting and more beautiful than ever before. This is acoom-.----------- - plished, in part, by carefully controlled chalking. For one-eoat work or for f, a white tinting base, refer to tie information below. ^7*r/,e/ SWP 473 TRIM and TINTING WHITE is especially intended for pro ducing pastd! ccdors or used as a white where resistance to chalk staining of adjacent surfaces such as brick or stone is desired. SWP 473 Trim and Tint ing White may be blended with SWP Colors excepting 413 Solfast Red or tinted with Hem Tinting Colors excepting Green 404 er Orange 401 or tinted with S-W First Quality Tinting Colors excepting Dragon Red, Rose Lake, or Ultramarine Blue. SWP 476 ONE-COAT WHITE is our best recommendation for a onecoat job over previously painted surfaces in good condition. It should not be tinted or mixed with other paints. It is heavy in body, has high opacity, but should only be applied over light shades, white, ivory, cream, or fight gray, for best results. On dark surfaces or whore the old paint film is badly cheeked, cracked, flaking, or peeling, our two-coat house paint system-- Exterior Undermater No- 450 and 471 White is recommended. SWP 436 FUME RESISTING WHITE is formulated with special oik and pigments which impart a betterappearance and added protection against * decaying seaweed and fumes from factories, oil refineries, and coal furnaces. The "stay white" characteristic of Fume Resisting White is outstanding. This product is a companion product to the regular SWP 471 White for outsidenee and should be used only in those localities where chemical fumes cause objectionable darkening. Directions for applying SWP 436 Fume Resisting White are listed on the label which outlines the procedure to be followed in new work and the repainting of old surfaces. 0007-SWP-000188306 SHERWIN-WILLIAMS PRODUCTS SWP GLOSS HOUSE PAINT--Continned SWP COLORS are dean, smart, and attractive. Controlled chalking permits the surface to be washed clean with each rain. These 16 most preferred colors can now be expanded into an array of gorgeous new colors with merely a tube of Kem Tinting Color--see the WP Exterior Color Cascade Display. Lighter cobra may be made by adding SWP 473 Trim and Tinting White, or darker by blending with SWP Trim colors excepting 418 Solfaat Red, or tinting with S-W First Quality Tinting Colors excepting Dragon Red, Rose Lake or Ultramarine Blue. SWP TRIM COLORS are especially formulated with extra-permanent colors and other highest quality ingredients to insure maximum, durability and mildew resistance. These Trim Colors are used on shutters, window sash, doorways, grillwork and similar trim surfaces which are subjected to the same punishment as house siding. These bright Trim Colors give the finishing touch to an attractive house paint job. Applied according to directions SWP produces the "required thickness" of the most durable house paints known todsy. It will stand up year after year. SWP Exterior Underwater No. 450--150-500 square feet per gallon, one coat. ' SWP House Paint--500-550 square feet per gallon, one coat. SWP 476 One-Coat White--400 square feet per gallon, one coat. Color CardCCJsr'tf(, Exterior Undercoater, 450................... Pla. xxxx Qtg- Gals. G Gals. ..................................... White, 471......................................................................................................... Fume Resisting "White, 436................1 Trim and Tinting White, 473....... .../ ............................... y One-Coat White, 476............................ xxxx ..................................... Black, 467.................. xxxx Berkeley Yellow, 459.. Chelsea Gray, 474___ Ivory, 496................... Westchester Gray, 477 Auburn Brown, 488... Winthrop Red, 460___ xxxx TRIM COLORS Hibernia Green, 487. Manor Brown, 495.. Royal Maroon, 497. Sierra Red, 484....... Ardmore Green, 416, Terrace Green, 490.. Verdas Green, 417.. Solfaat Red, 413.... Tyrone Yellow, 489. Uranian Blue, 498.. XXXX xxxx ) xxxx --6-- xxxx xxxx xxxx 0007-SWP-000188307 T Sh k r w in - Wil l ia ms Pr o d u c t s SWP GLOSS HOUSE PAINT--Continued 1 DISCONTINUED COLORS Colonial Yellow, 465... Geneva Cream, 478___ Plymouth Green, 468.. Qb. GaI*. 6 Gai. Woodland Brown, 493. .... xxn Hlllcrest Green, 483... Sagamore Green, 483.. ___ xxxx Castilian Blue, 413___ .... xxxx SWP EXTERIOR VELVET FLAT PAINT SWP Exterior Velvet Flat, the all-purpose paint, is designed for use on stncco, concrete, cement block, hrick, masonry, wood shingle, shake, rough lumber, and asbestos shingle. With (this nevfr SWP Exterior Velvet Flat Paint, home', apartments, office antOhaustnal buildings of stucco, masonry, shakes, and asbestos shingle are beautified and protected against the elements. ' SWP Primer No, 61, ready to use, primes and seals unpainted stucco, cement block, brick, masonry, and asbestos shingle, Primer No. 61 is white and 3h0uy.be tinted with Kem Tinting Colors when the chosen finish coat regnireSa tinted primer. '_-- -- SWP Exterior Velvet Flat Paint Undercoater Vehicle is designed espe cially for use with Everglade Green,Java Brown and Redwood on unpaint ed wood and all previously painted surfaces in good condition. (See label directions). SWP Exterior Undercoater No, 460 is the undercoater to use with the other seven colors and white to prime and seal unpainted wood and dll pre viously painted surfaces in good condition. (See label directions). These 10 standard colors and white, and a tube of Kem Tinting Color expand into a rainbow of beautiful shades--see the Exterior Color Cascade Duplay, It brushes on easily and covers solidly, producing a beautiful, long-last ing, exterior velvet flat finish. The covering capacity will fluctuate depending upon the porosity and texture of the surface. ' SWP Primer No, 61-200-400 square feet per gallon, one coat. SWP Exterior Velvet Flat Paint--200-500 square feet per gallon, one coat. Color Card CC m' O J"] Qb. Primer No. 61, A1 W 61. White, A3 W 11......... ... 7 Antique Bose, A1 K 13.................................. Azure Blue, A1 L 17....................................... Desert Sand, A1 H 21.................................... Everglade Green, A1 G 31....... ..................... Slight Gray, A1 A19..................................... Java Brown, A1 N 15..................................... Jersey Cream, A1 H 29.................................. Redwood, Ai S23......................................... Sundale Yellow, Al Y 27............................... Yosemlte Green, Al G 26.............................. Undercoater Vehicle, Al V2........................................................ These colors stocked in 5 gallon cans at factory points only. --7-- ? )? 0007-SWP-000188308 Sh e r w in -Wil l ia ms Pr o o u g t s ALUMINUM PAINTS ALUMINUM SPAR ENAMEL No. 29 An excellent utility paint for interior and exterior use, except for prim ing or repainting of exterior wood surfaces. Aluminum Spar Enamel No. 29 is brilliant aluminum bronze paste com bined with durable spar varnish in ready mixed form. Because of its ex cellent hiding qualities this paint will completely conceal a dean, blank surface. It is easy to apply, brush Dr spray, dries quickly and gives good protection on exposed metal, concrete and bride surfaces. In fact the in terior temperature of tanks, metal roofs and hurdlings is reduced when painted with Aluminum Spar Enamel No. 29. Aluminum Spar Enamel No. 29 will withstand moderate heat-and may be used on such Items as hot water tanks, steam or hot water pipes, etc., covers densely and ia anti-corrosive. It is excellent as a sealing coat on interior stained wood to prevent bleeding through on enamel work. It ia free from obnoxious odors found in so many aluminum paints. One gallon covers approximately 1,000 square feet, one coat on metal surfaces, slightly less on concrete and brick. Quart* Gillou Gtllons ASPHALT ALUMINUM PAINT An excellent combination of selected gilsonite asphalt and pure alumi num flakes provides an economical, bright silver, water repellent paint for outside use. It protects roofs (except wood shingles) and metal surfaces from deterioration and improves their appearance. Reduces temperature in hot weather--cuts heat losses in cold weather. Asphalt Aluminum Paint is recommended for built up, stag or metal roofs, smooth or slate surfaced roll roofing, asphalt shingles,, masonry, tar paper, tanks, metal silos and metal walls, flashings, etc. It is not recom mended for surfaces which subsequently will be painted with oil paints or enamels. This paint covers densely and one coat is usually sufficient for all surfaces except badly weathered asphalt shingles and tar paper, where two coats are recommended. One gallon covers approximately' 300 to 400 square feet, one coat, on composition surfaces, 600 to 300 square feet, one coat, on metal surfaces. May be brushed or sprayed. Gallooa 6 Gsllozu CHROME FINISH NO. 21 Bright as its Name Implies Chrome Finish No. 21 is a fast drying, highly reflective aluminum coating--protective, durable and decorative for use on metal surfaces such as radiators, pipes, automobile bumpers and hub caps, gas engines; also ornamental iron work, picture frames, household novelties etc. It can be used as a sealing coat on interior stained wood to prevent bleeding through on enamel work. r It is easy to apply, covers densely and is anti-corrosive. One gallon covers approximately 1,099 square feet--one coat, if Flats H Plats Pints quits QsUo -- 8-- 0007-SWP-000188309 Sh w r w in -Wil u a ms Pr o d u c t s HEAT RESISTING ALUMINUM PAINT No. 23 Ready-mixed Heat-Resisting Aluminum Paint for interior surfaces will resist heat up to 1000'F. without blistering or discoloring. It produces a smooth, brilliant finish that is both durable and economical on pipes, radia tors, hot water heaters, furnaces, hot plates, hot {date ovens, etc., Hsa excellent hiding qualities, one coat covering a surface completely. Being mixed under controlled factory conditions, this paint is both uni form ana reliable. For this reason it is convenient to use and may be ap plied by either brash or spray. It covers approximately 1000 square feet per gallon, one coat--dries free in 2 hours--hard in 10 hours. Pints H Pint* Pints Quarts G*Oohi B ASPHALTUM Sherwin-Williams B Asphaltum is an excellent, quick drying, hard finish for use on either metal or wood. It is especially good finish for utility purposes such as underside auto fenders, work table tops, desk framewont, rough castings, etc., possessing alkali and acid-resisting qualities, does not grow brittle and forms s very hard, wear resistant surface. Works easily, covers well and dries dust free in 15 to 20 minutes. Can be brushed or dipped. One gallon covers approximately 600 square feet. ^ Pint* Piatt Quorta Gaflou 6 (MIo m BRICK AND STUCCO PAINT WATERPROOFS AND BEAUTIFIES Sherwin-Williams Brick and Stucco Paint is a high quality, semi-gloss oil paint made especially for exterior use on brick, concrete, cement, stone, stucco, and other types of masonry surfaces. It may be also applied to similar interior surfaces. When used according to directions, it will repel moisture, and cover all stains and discoloration. Because it prevents moisture from penetrating stucco, brick and cement, it lengthens the life of exterior walls, and keeps buildings dry. Old or unpainted surfaces attract and retain dirt and soot. Use of this tight oil paint will beautify these surfaces, keep walls dean and buildings protected, presenting a tough, smooth, attractive surface to the weather. For the first coat on unpainted, parous surfaces, apply a mixture con sisting of equal parts Brick and Stucco Paint and Mixing Sealer. Do not substitute linseed oil or turpentine for thinning. Apply the second-coat as it comes from the package. On old painted surfaces the first coat should be mixed of Brick & Stucco Paint and Mixing Sealer, amounts being determined by the porosity of the surface. One gallon covers 300 to 450 square feet--one coat. Brick and Stucco Cream matches SWP Geneva Cream. - Quirt, Gallos, fi Gallon, White, BIO............................................................................................................ Cream, 913......................................................... xxxx ...................... Mixing Sealer, 024............................................................................................... --9-- 0007-SWP-000188310 V s h e r w in - Wil l ia ms Pr o d u c t s - BRONZING LIQUID No. 33 For interior use with aluminum powder or paste and gold bronze. Because Sherwin-Williams Bronzing Liquid binds the metal flakes together forming an unbroken shield, the resultant surface will Impart a metallic effect. Bronzing liquid No. 33, when used with metal powders or pastes, is suitable for uocorutivc purposes, such as mirror and picture frames, radiators, and metal work of all kinds, toys, wood trim, etc. . We recommend two pounds of aluminum powder or paste or four pounds of gold bronze be added to a gallon of Bronzing liquid for best dehorsfi'vE purposes, '' One gallon of Bronzing Liquid plus the recommended bronze covers approximately 1009 square feet--one coat. ' `i Fists Fists Quirts Gs JIo m ^' CHALKBOARD SLATING The: dull, slate-like finish of Sherwin-Williams Chalkboard Slating pro vides an excellent writing surface from which chalk erases readily and periodic washings will notharra. ^ An attractive green blends harmoniously with present-day interior deco ' rations. Either the green or black gives the visibility and legibility which lighting experts deem necessary for chalk boards. One coat covers solidly over properly sealed plaster or wall board; but two coats are preferable to give a thickness of coat for best serviceability. One gallon covers approximately 400 BQuare feet,--one coat. 14 Flntl Quarts Outturn Black, 41.......................................................................................................... Green, 43............................................................. xxxx ..................... Co>~ COMMONWEALTH PAINT tKx* Years of experience have proved that Commonwealth Ranch Red and --ivy Green retain their attractive appearance and protective qualities longer than competitive brands. Commonwealth Paint is especially adapted for the painting of barns and other out-buildings, and both roofs and ridings (except composition roofs}. It is also satisfactory for industrial plants, houses, fences, garages, etc. fl 'TV"1.-- h" H">fl "" frrifV --* wiainn-y hy nJvU>.. |1W Tl.iaV-*'Btuuui'Mixing Sealer aa'directed- It is easy to apply and has very good covering capacity--approximately 500 square feet to the gallon, one coat. Color Card CCfiJS:-- (, oCL GaJktu (i Gallon* Ranch Red, 60................................................................................................. Jhy Green, 405................................................................................................. ef.-tlo i*f CONCRETE FLOOR PRIMER S-W Concrete Floor Primer is designed for use on new or unpainted cement or concrete floors as an undercoat for S-W Porch and Floor Enamel. It resists the alkali and moisture, always present in concrete, which attacks oil paints and enamels. ' For satisfactory results, it is necessary to etch the floor before the application of this primer. This can be accomplished by the application of a solution of "Bowleae" or "Sam-Flush,'' two 1-ib. 6 oz. cans to a gallon of water. Spread well with a broom, I gallon solution to each 100 sq. ft. Allow to stand 10 minutes and flush off with hose. Allow to dry- thoroughly about 4fi hours before applying Concrete Floor Primer. -- 10 -- V-' f ?- 0007-SWP-000188311 s h s r w in - Wil l ia ms Pr o d u c t s CONCRETE FLOOR PRIMER--Continued While S-W Concrete Floor Primer is resistant to alkali and moisture, it needs a finish coat of .tough, .hard-wearing S-W Porch and Floor .Enamel. Ftar best adhesion, the finish boat of S-W Porch and Floor Enamel should be applied within 48 hours. ! One gallon of S-W Concrete Floor Primer covers approximately 3Q0 square feet--one tost. . . Qitttta Calico* Gallon* i i i i, i ENAMELOID INTERIOH-EXTERIOB A1KYD ENAMEL S-W Enameloid is a high-quality enamel for those who prefer a high gloss. It is easy to apply* has fast drying qualities, and one coat covers previously enameled surfaces without . brush marks. Use Enameloid inside or out, On small or large su/acee, for walla and woodwork, furniture, and porch and lawn furniture (wood or metal). It' is also recommended for kitchen, bath, and laundry rooms where steam and vapors are present. This porcelain-like enamel la most durable, resists wearand can be washed repeatedly with soap and water. This glass-smooth finish resists boiling water, hot cooking dishes, alto stainsftom fruit juices, other beverages, etc. The true sparkling alkyd non-yellowing White has such a tight, hard, glass-smooth surface because it is an alkyd type enamel. The colors stay Bright and attractive after repeated washinga. Flat Black Enameioid has been formulated to produce a dull black, wrought iron finish on ornamental ironwork, lamp, gaa fixtures, picture frames, moldingsand similar surfaces, Flat Black should be applied with a camel hair or other soft type brush in smooth, even coats avoiding a heavy film and excessive brushing. One gallon covers approximately 400 square feet--one coat. Card CC^Sr flB Black, 729................. Blue, 708.................. Canton Jade, 7D5___ Dawn Gray, 702....... Flame Bed, 721........ Flamingo, 751.......... Flat Black, 730......... Ivory, 701................. Jonquil Yellow, 752.. KOlarney Green, 72$. Limetone, 718........... Pastel Blue, 714....... Begat Turquoise, 745. Bose Mist, 765......... Seaspray Green, 728. White, 710................ JfKot. MMai. Pinta Qoarta Color (gallon* ii: \ ; f) 1 --U-- !l` 0007-SWP-000188312 SHBftW/H-WfLLIAMS PRODUCTS EXOLVENT A Universal Thinner ^Exolvent is an unusually good thinner for ail kinds . __a, varnishes and enamels. (It should not be used lor diming Nitrocellulose Lacquers or Emulsion Paints). Being anesceilent sol vent with good penetrating power, it bites into the previous film which tends to reduce crawling difficulties over glossy surfaces. It is ideal to thin paints for either brushing, or spraying, providing a long, wet edge and an excellent flow ol finishes in which it is used. Also, it has no objection able odor. Exolvent is an excellent cleaner for brushes as it leaves the bristle dean and resilient without any gummy residue. Pint* Qofcrti Gallam B Gallon* \ v , FARM, RANCH AND PLANTATION WHITE Farm, Ranch and Plantation White is madeparticularly for use on barns, cribs, silos, fences, etc. It is a ready mixed product, ready for use on either smooth or rough lumber. Being made of alead-free formula, it is nap-poison ous to animals. Farm, Ranch and Plantation White is an economical coat ing to use for protection against the dements. It is furnished in brushing consistency hut can be sprayed when reduced accordingto the directions on the label. For best results on new or weathered surfaces two coats should be applied. One coat on previously painted sur- faces in normal condition will give excellent service. Covering capacity vrill vary according to the porosity of the surface, but on the average one gallon will cover one coat approximately 400 square feet on new wood or $00 square feet on previously painted surfaces. GiUooa 6 Gilloni Vc FILLER--PASTE WOOD FOB FILLING ALL OPEN-GRAIN HARDWOOD S-W Paste Weed Filler is a dependable product for filling all opengrain wood such as oak, walnut, mahogany, ash, etc. It dries hard and will not shrink or break away; from the pores of the wood. Being easy to wipe and sand, its use provides a smooth surface for varnish, shellac or other finishes. When used on dark colored or stained open grained woods, the filler should be tinted to a similar color with S-W Oil Stain or S-W First Quality Tinting Colors. Reduced with S-W Exolvent, turpentine or benzine to the consistency of thick cream, one quart will Gil approximately ISO square feet. Jf Pints qiuits Gallons Natural Transparent, 1...................................................... .... ................. -- 12 -- 0007-SWP-000188313 j -i 4 l% * t l SHBRWffif-W/LLtAMS PROOUCTB FIRST QUALITY TINTING COLORS / The wide ranee of colors that can be secured with Sberwin-Wtlliaini First Quality Tinting Colors provides painters and decorators with an outstand ing opportunity to meet requirements for popular pastel shades pn interior an exterior surfaces. First Quality Tinting Colors possess the following outstanding properties. Consistency--the consistency of these colors prevent^ettling. A little stirring and they are ready to be added dif/ctly to a product. Miscibility--Liquid portion selected to be compatible with oil, varnish and aikyd type products, Flats, Semi-Glosses, Enamels and House Paints. These colors are not recommend ed for water emulsion paints or lacquers. Dispersion--Colors disperse easily and completely in product being tinted by small amount of stirring. Fineness--All colors are finely ground and therefore do not harm the texture of any finish. Intensify--Strong colors permit obtaining tints with mini mum of added color. Clarity--Clean colors made with the best materials available produce the bright tones preferred by discriminating decora tors. Permanent Oxide Green is especially recommended for coloring exterior and stucco paints--it is alkali proof, durable and fade proof. Tinting Colors finely ground are supplied in tubes. They are especially suited for art work or tinting small quantities of paint or enamel. f , Color Card CC-S04 F". _____ fgftdaia, t PaTTUbe BLACK MFinli Quarts Gdn Saudi I*n* ts Lamp(CP)......................................................................................................... BLUES Prussian._........................................................................ xxxx .................. Ultramarine........................................................ xxxx xxxx .................. ' PC Blue............................................................................ xxxx .................. BROWNS . Raw and Burnt Umber.................................................................................... Raw^lenna........................................................................................................ GREENS Chromefc__ ChrorndyMedium and Dark... Permanent Oxide................................... PC Green................................................ REDS Dragon,.. Venetian.. Rose Lake, ___ xxxx ___ XttX a XAj l Xu k tit, , 4 FELLOWS O Chrome, L, M and EfT*........... ............ Yellow Ochre.......................................... TXXT ,..4 WHITE Flake White............................................ xxxx xxxx xxxx .................. These colors are not recommended for exterior me. 1 i ii ?. i- i ii j ' s 0007-SWP-000188314 Sh e r w in -Wil l ia ms Pr o d u c t s FLAT-TONE ALKYD FLAT ENAMEL ODORLESS* L' New Flat-Tone is a superior, odorless* alkyd enamel that dries with a subdued sheen. Flat-Tone, Alkyd Flat Enamel is ideal lor all interior walls and woodwork. - The new odorless enamel will result in no pungent solvent odor during application. The alkyd binder trill give ease in application, produce a uni form, tough surface that will withstand repeated washings. Fiat-Tone, Alkyd Flat Enamel is self-sealing over walls and woodwork. One coat will normally eover new plaster and previously finished surfaces of similar color. It may be advisable to apply two coats on some surfaces where additional coverage is desired. Pruning the surface with S-W Wail Primer and Sealer tinted to the finish color Is recommended for the best paint job on new plaster or where extensive repairs have been made. . Painters will appreciate the excellent brnshability, good "wet edge", solid hiding power, and dependable uniformity since these characteristics will help them turn out economical and better jobs. The 12 beautiful Flat-Tone colors can be extended to 93 colors as shown in the Color Cascade. This is done by the addition of only one tube of Kent Tinting Color to a standard color. Fiat-Tone, Alkyd Flat Enamel may be applied with brush, roller or spray. Normally applied at package consistency. If reduction is necessary, S-W Odprless Thinner should be used as ordinary thitmers will destroy the odorless properties and alter the consistent characteristics. The odorless solvents used in Flat-Tone eliminate ordinary paint odors during application. A faint odor may he noticed during final drying stage as oils and resins oxidize. Although not apparent because of the odorless qualities, it is necessary that tbe room be well ventilated. The spreading rate is approximately 590 square feet per gallon, one coat Color Card CC576 Alaskan Turquoise, 863.. Crest Creen, 8TS.............. Delmar Gray,868............. Florentine Ivory, 875___ Gulfstream Blue, 881...... Patio Pink, 862................ Saddle Tan, 879............... Sierra Green, 869............. White, 860........................ Qewts Gallons G Gallon* Autumn Gold, 896........... Chartreuse Moderns, 866 Parnell Green, 574........... Tapestry Yellow, 864....... 1^ - O -- 14 -- 0007-SWP-000188315 Sh e r w ih - Wil l ia ms Pr o d u c t s & ODORLESS THINNER S-W Odorless Thinner Is especially prepared and recommended for use with odorless paints or enamels to maintain their odorless characteristics. It,should be used for washing brushes or rollers when color changes are made in odorless paints or enamels. It is also recommended for washing and deodorizing brushes which have previously been used in ordinary paints or enamels or removed from a hrusfikeeper. It is a companion product to new Odorless Flat-Tone. If reduction of F1at>Tone is necessary, S-W Odorless Thinner is the thinner to use. Although no odor is apparent, it is necessary that the room be well ventilated. Qturt Gallon* f FLAT-RITE* INTERIOR ENAMEL UNDERCOATER Flftt-Rite is an interior enamel undareoaterof highest quality, extremely white and has excellent "hiding" power, It is very finely ground, so that it can be mixed with gloss enamels to produce an eggshell finish. Flat-Rite flows onto the surface very evenly and has excellent leveling properties. It dries to a tight, flat finish which will hold out succeeding coats of enamel so as to produce a very beautiful effect. Surfaces on which Flat-Rite has been applied can be easily sanded when desired. One gallon covers approximately 400 square feet, one coat. Piet* Pint* Quart* Gallonn W'f? FLO-LAC FOB-WOODWORK, FLOORS ANpjWBNKBBBSTAINS AND TARNISHES IN ONE OPERATION S-W FTo-Lac is a tough, hard-wearing varnish stain for use on woodwork, floors and furniture. It is easily applied with a soft brush and is ready for use after overnight drying. It resists sun, water, heel marks and scratch ing, and retainaits gloss for a long period of time. The transparent nature of Flo-Lac does not tend to obscure the grain of the wood. There are hundreds of ttse3 for Flo-Lac. It is a splendid finish for floors, old furniture of all descriptions and all suitable interior surfaces. Haring a wide variety of shades, it may be used for touching up worn and marred chain, tables, and other furniture and woodwork most satisfactorily. Discolored and painted surfaces can be made attractive by covering them with Flo-Lac Ground after which the desired color of Flo-Lac is ap plied. It is possible to imitate a wood grain effect by usung Flo-Lac Grain ing Preparation, One gallon of Ground Golo/covera approximately 400 square feet while the same quantity of Flo-Lac Colors cover approximately 500 square feet --one coat. Colors shown on the color card are representative of colors of Flo-Lac over Ground Color. Flo-Lac applied to new wood will result In darker shades than shown by the color card. CC-548. Oak* 109* ............ | . ,,,} Light Oak, 108................. '.X............. Mahogany, 106................................... 1 Maple, 111........................................... Walnut, 107......................................... J H Pint* ___ Pint* xxrx Quiet* Gtlloei ...................... Ground, 110.......................................................... xxxx ...................... Graining Preparation, 112................... xxxx ...................... -- 15 -- \ iJ bi 0007-SWP-000188316 sh e r w in -Wil l ia m9 p r o d u c t s FIax paP \ The outstanding features of Elaxoap are; \ Provides plenty of suds--deass exceptionally N'udl--mild on the skin--may be used more safely t tabs most other cleaning aids. Flaxoap is a pure Vegetable-011 Soap of excellent quality, readily soluable in hot or cold, hard or soft water. A well-known household product, it is wonderful for any cleaning task where an efficient and safe cleaner is needed. The uniform high quality is your guarantee of satisfactory results. Flaxoap is not only a remarkable cleansing agent hut also a very satisfactory electrical cable lubricant. Electrical contractors and Public Utility Companies find Flaxoap, being in paste form, gives them just the right consistency to properly lub ricate the cable which makes threading through conduits much easier. It's non-corrosive and remains pliable for a long time. . Pel* Package 1 Lb. 5 hb. Per Pound 40 Lb. Pail Drum* L- GALVITE GALVANIZED IRON PRIMER Galvite is a specially formulated primer designed for use on galvanized iron or other zinc coated metal surfaces, to prevent corrosion of these sur faces while providing an ideal surface for the application of any type of finishing coat. For best results when applying Galvite to new metal, it is important that the galvanized surface first be washed with S-W Esolvent or naphtha to remove grease and oil used in the plating process. Galvite adheres to the111660], provides tooth for the finishing coats, and has durability. Covers approximately 700 square feet per gallon and dries to touch in 8 hours--to recoat in 48 hours. Quart* Gallons 5 Gallon* W GLAZING LIQUID FOR BLENDING AND ANTIQUING Glazing Liquid has been specially formulated for blending and antiquing work. When applied to a surface it is colorless unless tinted with S-W first Quality Tinting Colors. S-W Glazing Liquid is translucent and permits the color over which it is applied to show through when wiped and blended. It may ha applied over most painted surfaces including S-W Flat-Tone, Semi Lustre, Enameloid, Kem-Glo, or gold and silver bronze to produce so-called "mottled" or "tiffany" wall effect. It is also recommended for antiquing, polychroming, wiped enamel finishes, parchment lamp shades, etc. It dries overnight to a dull or egg-shell lustre and, containing no wax, can be repainted without difficulty. Being a_specially treated oil prepara tion of fairly heavy body, this Glazing .Liquid may be washed easily with soap and water. Although S-W Glaring Liquid provides a very durable finish, in some instances, woodwork and pieces of furniture are subjected to extremely hard usage and, consequently, require additional protection. Ail glaze finishes can be coated with S-W Mar-not Satin Finish Varnish to preserve the finish indefinitely and simplify washing. One gallon covers approximately 750 square feet--one coat. Descriptive Folder E-751. H Pint* Quarts Crillnna -- 16 -- 0007-SWP-000188317 SHBRW1N-W/LUAM3 PRODUCTS KEM-NAMEL SNOW WHITE GLOSS FOR INTERIOR AND EXTERIOR USE Sherwin-Williams Kera-Natnel Snow White Gloss is the highest quality full-glass enamel. It has: ' Remarkable hiding--One coat covers most previously enameled surfaces. Excellent coverage--Covers approximately 400 square feet per gallon, one coat. It Is Intensely white and holds its whiteness far ft long time. Easy brushing with exceptional flow and leveling. Dries to touch in 2-3 hours.--Hard in 12-16 hours. It can be tinted with First-Quality Tinting Colors. For interior use where more than one coat is desired, apply the undercoater that is recommended for the job. For interior wood trim fallow the directions using Flat-Rite as the underwater on new work or where more than one coat is desired. For exterior use, apply over SWP Exterior Uhdercoater No. 450 for the priming coat. Quart* Gallon* 5 Gallona KEM-TONE A miracle wall paint for all types of interior painted or unpainted walls including plaster, wallboard, brick and cement; also canvas and wallpaper, provided they are adhering tightly to the wall. Kem-Tone, a resin emulsion finish, is made with synthetic resins and tough durable oils. It comes in a paste form, requiring reduction with water only to a painting consistency. It dries with a beautiful flat matte finish that is washable. Kem-Tone is exceptionally economical because it can he applied quickly and easily--dries in one hour and one coat covers practically all interior surfaces without a priming coat. Color Card KT1L Belmont Ivory, 65401 Midland Green, 65406 Berkeley Green, 56435 Pale Jonquil, 65406 Cameo Rose, 65417 Sheffield Gray, 65434 Intense White, 65424 Willowick Blue, 65421 Yorktown White, 65400 Quart* Gtlkmi 5 Otllons KEM PLASTIC PATCH Kem Plastic Patch is a synthetic compound of plastic materials for re pairing damaged trails and woodwork to be painted or enameled. No muss, no under-cutting or soaking of the edges of old plaster are necessary. Mix with water--Btir to a soft paste, apply with a flexible broad knife, putty knife or trowel. WD1 adhere to surfaces without shrinking or cracldng. 1 Lb. 2JfLte. SLh. -- 17 -- i i j. 0007-SWP-000188318 Sh e r w in -Wil l ia ms p r o d u c t s SUPER KEM-TONE THE DE LUXE LATEX WALt PAINT Super Kem-Tone la a ready-to-use latex wall paint --requires no thinning--applies likemagic and dries in one hour to a beautiful velvet finish. It is excep tionally tough and durable and has amazing washability after three to four weeks. Super Kem-Tone requires no special primer on pre viously painted walla, woodwork, over wallpaper, wallboard, dry wall construction, interior brick, ply wood, fiat or gloss paint. Prime bare plaster with Wall Primer & Sealer tinted with Kem Tinting Colors, not to exceed 4 ozs, when the chosen Super Kem-Tone color requires a tinted primer. The 22 standard colors of Super Kem-Tone can be extended to 130 beautiful decorator colors as shown in the Color Cascade by the addition of one tube Kem Tinting Color to the package of Super Kem-Tone. Do not lint iidlh oil colors. Additional colors can be made by the intermixing of two or more of the standard colors. Super Kem-Tone may be applied with brush, roller or spray to produce a mbber-like finish impervious to water and dirt.3--. There is no paint odor and it is nondhflanunable. One gallon covers approximately 450 square feet--one coat, on an average surface. CtUrCwvJ cc Appleblossom, 67123.......................... ............. ] Bermuda Turquoise, 67117.............................. Camellia Pink, 67103........................................ fCashmere Blue. 67124...................................... Ceiling Flat White, 67121................................ Glenwoad Gray, 67104..................................... Linden Green, 67125........................................ MelodieGreen, 67107............................... Princess Ivory, 67101....................................... Ripple Green, 67105......................................... Sandalwood, 67114........................................... Shasta White, 67100......................................... Skyline Bine, 67106........................................... Sunbeam Yellow, 67102................................... Sunset Hose, 67118........................................... Twilight Gray, 67127....................................... Wedgwood Blue, 67108...................... ........... Qt*. G*- *SG**..................................... Caprice Yellow, 67115...................................... Chartreme,'67116............................................. Citron, 67126..................................................... fColony Blue, 67110........................................... Flamingo, 67113................................................ Monterey Red, 67109....................................... fParklane Green, 67119..................................... Pinehurst Green, 67111................................... Ramona Green, 67120...................................... tSpanish Brown, 67112.......................... ......... . Starlite Gold, 67122........................................... *A1I color, av,i]bi, in 5 f^lon emu on *peelil order. fTo b dlKontlnncd when prwnt itoda in exbauiUd. .... .... .... -- IS -- 0007-SWP-000188319 SHBRWWWILLIAMS PRODUCTS w SUPER KEM-TONE Opens, np whole new world of beauty for the home The most wonderful decorating news in years ... an easy way to achieve individual design effects for your walls in almost unlimited variety. And the effects in a room are exquisite. You can work out color har monies to tie in with your furnishings. You can put your walls in key with the textures of the fabrics you use. With Super Kem-Tone Applikay, you can give Jiving end dining rooms, bedrooms and halls new elegance and greater distinction. It's easy to do. You simply roll on your Applikay design over freshly applied Super Kem-Tone ... the roller does all the work. The Applikay bonds Itself firmly to the Super Kem-Tone with no "raised" or embossed lines . . . it's as smooth as printed silk. When dry. it's just as washable as Super Kem-Tone. And, you can taint right over it again, when you want to redecorate. Rolls on easily--Dries in 16 minutes. Use over Super Kem-Tone. It's inexpensive. One pint does the average room. Guaranteed washable after 30 days. Roller tools easily washed in water. ' Pint* Quarts Crystal Green, 67605....... ................................................. Frosty Lilac, 67604............................................................ V-f- Medallion Yellow, 67601................................................... Moonmist White, 67600.................................................... Radiant Fink, 67603.......................................................... .... .... Sapphire Blue, 67606......................................................... Silver Gray, 67607.............................................................. Spun Gold, 67602,............................................................. , dfeo&af ROLLER KIT The Applikay Roller Kit consists of one design roller, one transfer roller, and the single handle on which both rollers operate. These rollers snap off easily from the handle as sembly for cleaning or for interchanging with different design rollers. Applikay Roller Kits are available In each of the following ten designs. Birehbark, 403.......... Evening Star, 113__ Falling Feather, 404. Homespun, 400......... Ivy, 115.................... Jackstraw, 401.......... Meadow Slower, 116. Ming, 114.................. Silken Fleece, 402.... Wheat, 112................ ^Complete Kit -- 19 -- =f. 5; 4 * 4 ' ! li 0007-SWP-000188320 Sh k r w h v - Wil l ia ms Pr o d u c t s DESIGN ROLLER These ten "decorator approved" designs offer a wide selection of Applikay'fl fashionable decorative schemes. They are easy to snap on to the handle assembly. Birehbark, IDS.......... Evening Star, 113___ Falling Feather, 104.. Homespun. 100......... . Ivy,116....................... Jackstraw. 101........... Meadow Flower, 116. Ming, 114................ Silken Fleece, 102.... Wheat, 112................. Design Holier TRANSFER ROLLER No. 77 A specially designed fabric roller which holds and transfers Super HemTone AppHkay to tho Design Roller. It snaps on to the sturdy handle assem bly easily. The Transfer Roller can be cleaned by washing with soap and water, then, rinsed in dear water and hung up to dry. KEM-GLO$ GLOSS MODIFIER Kem-GIo Gloss Modifier is an outstanding new development of paint chemistry. It is designed for mixing with Eem-Glo to reduce or modify the lustre where the customer desires a lower sheen in living rooms, diningrooms and bedrooms than the regular Rem-Glo lustre. This combination of Kem-GIo resins with a semi-transparent flatting pigment modifies the lustre of Kem-GIo without any change in workability, drying, washabillty, durability or color. One part of Eem-Glo Gloss Modifier added to four parts of Kem-GIo produces a mellow sheen for decorative grandeur. " Pint* Quirtt -- 20 -- 0007-SWP-000188321 vt t \$ SHmuwiN-WiLt-tAMs p r o d u c t s KEM-GLO THE M1KACLE ALKYD ENAMEL Kem-Glo ia ready-to-U3e, Applies easily just as it comes In the can! One coat covers most surfaces ... no undercoater or trail primer needed. On unpainted plaster or wood apply 2 coats. On unpalnted wood an equal part mix ture of Kem-Glo and Glosa Modifier ia an excellent first coat. Use It over painted or unpainted surfaces, plaster, wood, brick, metal, walla and woodwork . . . interior and exterior furniture. Dries in 3 to 4 hours . . . rooma "like new", ready-to-use In leas than a day. Has a smooth, tight surface that washes as easily aa baked enamel! Kem-Glo is manufactured in 22 standard colors, each of which matches the parallel Super Kem-Tone color carrying the same name. The standard 22 colors of Kem-Glo can be extended to the .130 colors in the Color Cascade by adding one tube of Kem Tinting Color per package. Your customer has 130 matching colors In Super Kem-Tone and Kem-Glo from which to select in the Color Cascade. ONE GALLON IS SUFFICIENT for entire kitchen--walla, woodwork and cabinets. Two quarts will do the average bathroom and one quart for woodwork in the average living room, dining room or bedroom. Color Card CC-559- 6> I *f Applebloesom, 61425 'Parklane Green, 51419 Bermuda Turquoise, 51417 Pinehurst Green, 51412 Camellia Pink, 51409 Princess Ivory, 51401 Caprice Yellow, 61422 Kamona Green, 51423 'Cashmere Blue, 51426 Ripple Green, 61406 Chartreuse, 61416 Sandalwood, 51421 Citron, 61431 Skyline Blue, 51411 'Colony Blue, 61413 Spanish Brown, 51416 Flamingo, 61420 Starlite Gold, 51424 Glenwood Gray, 5142S Stay White, 51400 linden Green, 51427 Sunbeam Yellow, 51403 Melodic Green, 61429 Sunset Bose, 51418 Monterey Bed, 51414 Twilight Gray, 51432 Wedgwood Blue, 51405 To bo Sjaoontiouei vhen pnwnt otock* on ukauoted. joints Qmrtg GftUotw -- 21 -- X 0007-SWP-000188322 Sh b r w in - Wil l ia ms Pr o d u c t s KEM TINTING COLORS Kem Tinting Colon are the revolutionary new fluid shading colon that it h t and work equally well with Super Kem-Tone, latex wall paint, KemGlo, alkyd enamel and SWP, oil base paint. It is now possible to make "out-of-this-world" colors by adding Kem Tinting Colors to Super Kem-Tone and Kem-Glo which cannot be obtained from' base colors. . The use of the same Kem |Tinting Color with the same color in Super Kem-Tone and Kem-Glo will result in new matching colors for both waDs and woodwork. . . .' With Super Kem-Tone and Kem-Glo supplied in circle-seal cans there is ample space to take the additional color up to the recommended limit-- gallon: four ounces, quart: one ounce. , Kem Tinting Colors are pigment dispersions--they can not be used alone ns paint--their fluid consistency and the convenient tubes in four sizes simplify any tinting program. Black No. 407 67407..................... Blue No-405 67405....................... Brown No. 406 67406.................... Deep Blue No. 411 67411;........... - Green No. 404 57404..................... Ochre No. 402 '57402..................... Orange No. 401 67401............... Oxide Green No. 409 67409......... - -Red Oxide No. 400 67400............. Turquoise No. 410 67410.... Yellow No. 403 67403................... Not BVallabte fo 2 os. rite. **Not nvnilnble fa 4 o*r rfxe. H M, PER TUBE 1m. 2 ML 4 on. KEM PAINT BRUSH AND ROLLER CLEANER Kem Paint Brush and Poller Cleaner is scientifically formulated for fast and easy cleaning of wet paint out of brushes and paint rollers. Will not harm Nylon, Neoceta, or pure Bristle brushes. Has minimum odor. Does not bum the hands. 4 to 6 tablespoonfuls will clean a 4-inch brush, or a 7-inch roller. Less for smaller brushes. Work the Cleaner thoroughly into the brush or roller. Then wash them out with the hands under a stream of cool water. Shake out excess water--wrap the brush to maintain the bristles in their original shape--hang up the roller to dry. They are then ready for the next paint job. Will also clean paint-hardened brushes. Emersa the bristle of a paint- hardened brush in the Cleaner. Allow to remain until brush is softened-- normally overnight. Then remove softened paint with a wire brush. Wash with cool running water. If brush is not thoroughly dean, repeat the above using fresh Cleaner. Pints Qoftrfe -- 22 -- 0007-SWP-000188323 Sh e r w in -Wil l ia ms Pr o d u c t s i KEM FEATHER-FLO WALL BRUSH The Kem Feather-Flo Wall Brush Is designed and con structed so as to assure a satisfactory application of paint on large surfaces. Recommended for applying Kern-Tone, Kem-Gio or Super Kem-Tone. Can alao be used is other types of wall paint, enamel and varnishes. Consumers or painters will find the streamlined type of beavertail handle fits snugly in the hand, and Is com fortable to use, which makes painting easier. Width 4 inches, thickness J4 inches, length dear 3yi |. inches. The soft, silky Nylon bristle, aet in rubber holds a generous amount of paint and helps spread it uniformly on the surface. With the proper care (Bee directions on wrapper) this brush will retain its good qualities indefinitely. Bid) KEM NEOCETA WALL BRUSH Made with pure Neoeeta Bristles--synthetic bristles i that pick up and carry more paint thin Chinese hog bristle. Width 4 indies, thickness % inches, length dear 3K Inches. Recommended for applying Kem-Tone, Kem-Glo or Super Kem-Tona, Can eu bo be used in other types of Wall paint, enamel and varnishes. With reasonable care (see directions on wrapper) this brush will give long and satisfactory service. Ead> KEM FEATHER-FLO TRIM BRUSH Especially designed for applying Kem-Glo but can also be used in all types of paint, varnish and enamel. Width inches, thickness SjJ Inches, length, dear inches. . The pure Nylon bristles are vulcanized in rubber for dura bility. The streamlined beavartaO handle fits snugly in the hand --is comfortable to use--makes punting easier. s* -- 23 -- r * I 0007-SWP-000188324 $HMftW/N-WtLL/AM3 PRODUCTS KEM ROLLER-KOATERS* Now--paint rollere designed and mads to do specific interior paintingand decorating jobs, and do them better. With a single handle and a selection ot rollers, the av erage individual can da an excellent job of "roiling on" all types of wall punts and enamels. Only seconds to change from one type of paint to another or from one color to another. These new Bern Hollers snap on to the sturdy maroon handle easily No. 1072 KEM DELUXE ROLLER-KOATER For Extra Fine Wall Painting An especially deeply woven Dynel fabric on a special core that picks up and applies more paint per dip. This enables the user to obtain a much higher percentage of one-coat jobs in the One stipple finish, so in demand. Tbe fabric is tapered and trimmed which permits roller painting to with in one-half inch of woodwork or corners. The long wearing "Snap-On" Nylon end caps makes it easy to remove the cover for cleaning purposes. This Kem Deluxe Holler-Boater is ideal for applying Super Hem-Tone or any oil base paint. When used for latex paints, it is easily cleaned with soap and warm water. Oil paints can be cleaned with Bern Paint Brush and Roller Cleaner. No. 1072 Kem Deluxe RoJIer-Kaater...................................................... No. 72 Kem Deluxe Roller Cover.................................................... Each .... .... No. 1074 KEM DELUXE BOLLER-KOATER For Finest Wall Enameling A closely woven Dyne] fabric on a special core to apply Kem-Glo and other enamels on walls with a minimum of stipple. Picks up and applies more enamel per dip. Provides for easier and better one-coat enamel jobs. Permits roller enam eling to within one-half inch of woodwork or comers. The long wearing "Snap-On" Nylon end caps make it easy to remove the cover. When used in enamels, the roller can easily be cleaned with Kem Paint Brush and Holler Cleaner. Each No. 1074 Kem Deluxe Roller-Boater.............................................................. No. 74 Kem Deluxe Roller Cover................................................................... No. 1070 KEM STANDARD BOLLER-KOATER For Economical, All-Purpose Painting The Standard Holler is a more loosely woven Dyne] fabric with a slightly shorter nap. An economical Roller-Koater far all-purpose painting. The heavy "Snap-On" plastic end caps makes it easy to remove the cover. Applies latex paints, oil paints, and enamels equally well, but requires more frequent dipping than the Deluxe Holler. Operates as easily as the Deluxe Holler, yet requires slightly more time and care to do a one-coat job. When used for latex paints, it can be cleaned with soap and warm water. Oil paints and enamels can be cleaned with Bam Paint Brush and Roller Cleaner, Tilth No. 1070 Kem Standard Roller-Koater.......................................................... No. 70 Kem Standard Roller Cover.......................................... ................... -- 24 -- 0007-SWP-000188325 SHKRWllV-WtLUAMS PRODUCTS No. 1078 KEM CHIEFTAIN ROLLER-KOATER Made of a combination of Dmel and Rayon fabric that has big paint "pick-up". Metal end caps. Handle attached with thumb screw for easy cover replacement. Eidi No. 1078 Kem Chieftain Roller-Koater.................................................... .. No. 78 Kem Chieftain Roller Cover............................................................... No. 736 EXTENSION HANDLE Hoe la a new handle that makes ceiling, wall and floor painting twice as eaoy and twice as fast. This 36 inch extension handle snaps onto any of the deluxe or atandard Tollers easily and can be used intermittently with the regular 15 inch handle. KEM PAINTING TRAY No. 500 Kem Painting Tray No. 500 is the best roller tray in any prioe bracket. Its size (11' x IS') makes it suitable for use with either 7* Kem RollerKoaters, 7' Kem Applikay Rollers, or 9" Deshler Rollers,-. The No. 500 Tray has a hob-nail bottom which completely eliminates roller skidding, and permits the roller to be quickly and evenly covered with paint. It has a new type of leg.which extends completely across the bottom of the tray to eliminate "tip-over" whan painting. Bsdi KEM PAINTING TRAY No. 600 The No. 600 Tray is for use with 7 inch or smaller rollers. It is a more economical, lighter weight tray with a "washboard" traction bottom to minimize roller skidding. .. . Kwh -- 25 -- j ; i) v ' j -]1 ; j, ' 11 ' '. . ' : j? ; i 0007-SWP-000188326 Sh e r w in -Wil l ia ms Pr o d u c t s No. 572 KEM DELUXE ROLLER-KOATER AND TRAY KIT A combination package consisting of the Kern I'ainiing Tray No. 500, and the No. 1072 Deluxe em !toller. Koater packed in an attractive counter display carton. No. 572 Kit. I \-WlJ. SSStafEI cas No. 570 KEM STANDARD ROLLER-KOATER AND TRAY KIT A combination package consisting of the Kent Painting Tray No. 500, and the No. 1070 Kem Standard Roller-Koater packed in an attractive self-selling counter display carton. No. 570 Kit.............:............................................................ No. 675 KEM CHIEFTAIN ROLLER-KOATER AND TRAY KIT A combination package consisting of the Kem Painting Tray No, 600 and the No. 1078 Kem Chieftain Roller-Koater packed in an attractive self-selling counter display carton. No. 678 Kit........................................................................... THE DESHLER ROLLER PAINTERS Designed to the exacting specifications of pro fessions] painters with the Mirada Dynel Fabric. Dynel, a man-made fiber is ideal for use in paint rollers.' Actually holds more paint, and ap plies the paint in a smooth, even coat. Less dip ping of the roller means leas time spent on the job and more profit to the painter. The Deshler Roller Painter comes in twosizes-- 9 inch for walls and large areas; and 3 inch for cor nets, baseboards and those hard-to-reach places. Both s izes feature the Deshler Comfort-Grip han dle, and plastic end-cap which prevents paint from seeping into the roller when in use. With "Snap-On" rollers, the painter can shift in a matter of seconds from one type of paint to another, or from one color to another. DESHLER DELUXE ROLLER PAINTER A deeply woven Dynel fabric assures a beautiful job with paint or enamel. Professional painters will find this custom-woven Dynel roller will handle latex paints, oD paints, and enamels with equal satisfaction. When used for latex paints it is easily cleaned with soap and warm water. Oil paints and enamels require Kem Paint Brush and Roller Cleaner or paint thinnerjor cleaning. DESHLER DELUXE ROLLER PAINTER tjo! 109Z--9 inch........[......... DESHLER DELUXE ROLLER COYER |fj* ........................ -- 2SJ-- 0007-SWP-000188327 SHKRWIN-WILLIAM3 PRODUCTS DESHLER ROLLER PAINTERS (Continued) DESHLER STANDARD ROLLER PAINTER Made with a slightly shorter and more loosely woven Dyne) fabric. An economical 9 inch roller for all purpose painting, Applies enamels, latex-base paints, and oil-base paints equally welt, but requires more frequent dipping than the Deluxe Roller. Use soap and warm water for cleaning rollers used in latex paints, Kem Point Brush and Roller Cleaner or paint thinner for oil paints and enamels. ' No. 1080 DESHLER STANDARD ROLLER PAINTER............... . No. 80 DESHLER STANDARD ROLLER COVER.......................... . DESHLER STIPPLE ROLLER PAINTER The Deshler Stipple Roller Painter 13 not intended to be. a paint appli cator. It is designed to give that smart stipple finish to freshly applied paint that is most accepted by smart decorators and painters today. When used in latex paints, clean with soap and warm water. Clean out oil-base or stipple paints with Kem Paint Brush and Roller Cleaner or paint thinner. No. 1034--3 inch.................. DESHLER STIPPLE ROLLER PAINTER No. 1094--9 inch.................. No. 34--3 inch DESHLER STIPPLE ROLLER COVER No. 94--9 inch, LIN-X CLEAR GLOSS VARNISH For Interior and Exterior Use Lin-X Clear Gloss is a transparent varnish that is tough. By combining these essential requisites of a good varnish it has unlimited uses, giving beauty and protection both inside and out. Resistant to boiling water, sizzling grease, fruit juices, even alcohol, it Bows on smoothly and is easy to apply to printed linoleum, doors, furniture, woodwork, doom, etc. It is also easy to dean. This varnish is recommended as a top quality, all purpose, serviceable gloaa finish. NOTE: Neither Lin-X nor any other vanish is recommended for Inlaid linoleum. One gallon covers approximately 559 square feet, one coat. Pfntt Quits , I <. ' ; | '; -- 27 -- 0007-SWP-000188328 SHKRWtN-WlLUAMS PRODUCTS BRUSHING LACQUER CLEAR S-W Clear Brushing Lacquer, a superior finish where speed Is the domi nating factor, dries in one hour and can be recoated in two hours. It dries fast--hnt.net toe fast to prevent easy brushing. A quick coat gives new sparkle, smooth finish ana protection to worn surfaces which may be put back into use in a short time. Lacquered surfaces, smooth, hard and un usually durable, resist dirt and grime. A beautiful, quick-drying, long-wearing finish over a great variety of surfaces is possible with S-W Brushing Lacquer. This lacquer may be used on most interior surfaces that can be varnished, such as; woodwork, furni ture,. floors as well as metal or glass articles. Note--dear Brushing Lacquer should not be used over mahogany stained woods or recently painted, varnished or enameled surfaces. If the lacquer becomes too heavy for easy brushing, thin with S-W Lacquer Thinner and Brush Cleaner. One gallon covers approximately 400 square feet, one coat. H Fiats Pints Quart* LACQUER THINNER AND BRUSH CLEANER This is the only liquid that can be used for thinning S-W Brushing Lacquer Clear. When thinning is necessary it will produce easy flow and quicker application. It is also recommended for cleaning brushes, removing lacquer from any surface or to take spots off hands and clothing. yi Pints Quarts MASONRY AND ASBESTOS SIDING PRIMER S-W Masonry and Asbestos Siding Primer is especially designed to prime exterior or interior cement, asbestos siding, stucco, brick and concrete wails. It seals the surface, resists alkali and produces an excellent undereoater over which to apply SWP House Paint, S-W Brick and Stucco Paint on exterior surfaces or S-W Flat-Tone and Semi-Lustre on interior walls. (Not to be used on wood). It's alkali resisting properties make it a moat important addition for the painting ofsurfaces where alkali is ever present, especially new or unpainted masonry surfaces. Asbestos siding, commonly known as asbestos shingle siding, can best be primed with S-W Masonry and Asbestos Siding Primer because it seals the surface and protects the finish coats of SWP Outside House Paint or S-W Brick and Stucco Paint from being attacked by alkali which saponify oil paints. A good full coat should be applied to asbestos shingles and masonry surfaces not previously painted to satisfy the high porosity. For best results, surfaces of concrete or cinder blocks, with large voids, should be filled with a grout mixture before painting. Surfaces that have previously been painted with any type of water paint should be thoroughly wire brushed before applying this primer. S-W Masonry and Asbestos Siding Primer should be applied at package consistency. Allow 2-4 days drying time before applying the material se lected as the finish coat. i Note- When a finish coat in color is selected, this primer may be tinted with S-W First Quality Tinting Colors, not to exceed one-half pint to the gallon. * Covering capacity: 200 square feet on asbestos siding or up to 600 square feet per gallon, one coat, according to the porosity of other surfaces. Galloaa 6 G*lloaa -28 -- 0007-SWP-000188329 SHrnw/N- w il l ia ms Pr o d u c t s METAL PRIMER RED An economical, effective primer formulated particularly for use on structural and ornamental iron, steel and other surfaces which require pro tection from rugtine. It should sot be used over galvanized Iron, galvanneal or other zinc-coated surfaces unless they have been exposed to the weather for at least a year. . Meta] Primer Red possesses good weather-resistance- and durability. One full coat gives a solid covering and a tough, flexible fllrn that will have intimate adhesion to the metal surface over which it is applied. Its non bleeding and low gloss characteristics have been designed to provide a foundation for interior or exterior paints and enamels. Allow 24 hours In normal drying weather before applying the finish coat. Covering capacity: Approximately SOD square feet per gallon, one coat. QlUg^l frnllfrflt & C&UoEU MILDEW RESISTANT ADDITIVE Mildew is a fungus growth that attaches itself to painted surfaces and in many parts of the country is a source of trouble. It discolors paint and shortens its life. S-W Mildew Resistant Additive Is for use with paint, varnish or enamel in areas where mildew is prevalent and extra protection is needed against discoloration. For utmost protection in such areas undercoaters should also be treated. ' Where ordinary mildew conditions exist add 2 ounces of Mildew Re sistant Additive to the gallon of paint. For areas where exteme mildew conditions exist the amount of Mildew Resistant Additive should be doubled. NOTE: Surfaces badly mildewed should be washed with a solution composed of 3 heaping tablespoons Sple and Span cleaner and 3 tablespoons Chlorox to one gallon warm water. Scrub the surface well with stiff scrub Mush. After 6 to 10 minutes rinse surface thoroughly with clean water. Allow at least 48 hours of good drying weather before application of paint. 2 Ounces a Ouaca 'OY S ,i tn' rVv -H ci w*r~' OIL STAIN Sherwin-Williams penetrating Oil Stains are formulated to produce dean, sharp colors on new wood and for lefinishlng where the old finish luts been completely removed. They bring out the full beauty and inten sity of the groin. These stains produce uniform full tones without streaks or Ups because they are made with the highest quality, most permanent pigments obtainable. Therefore they are highly recommended for finishing the finest interior woodwork such as wood paneling, exposed beams, floors and furniture and either rough or smooth exterior surfaces such as project ing timbers and wood trim. These stains are rich and pleasing in color, non-bleeding and easy to handle. Variations of color in the wood can be controlled and a uniform effect produced by wiping more or less as required after the stain has `'taken/' Lighter effects can be secured by the addition of S-W Exolvent or turpentine. -- 29 -- 0007-SWP-000188330 Sh e r w in -Wil l ia ms Pr o d u c t s OIL STAIN--Continued . Alter staining exterior surfaces such as eaves, projecting timbers, etc., a finish coat of Rexpar Varnish will give a weather resistant surface. Mar* hot. Gloss .Varnish or Mar-nat Satin Finish Varnish will give a gloss or smooth polished appearance on interior stained surfaces. - Covering capacity will vary according to the porosity of the surface. One gallon of Ou Stain will cover between 600 and 800 square feet on new wood, one coat. Color Card CC-6S7. . .; Champagne, 337................................ .. Dark Oak, 386.................................................... Light Oat, 330....................................................... i Maple, 334.............. .....................................". ... Platinum, 343.............. . . ................................... Walnut, 335.......................... ..............................., M Hnta Quart? Gftljttu . ...................................... . Moss Green, 931................................................... \ Wheat, 333........................................................... / ...................................... Red Mahogany, 332............................................................. .................... . PAINT AND VARNISH REMOVERS TAXITE (g) Water Rinsable Paint and Varnish Remover Water rinsable Taxite is quick acting, penetrates old paint, varnish and enamel and softens them , for easy removal within a short time. After Taxite has softened the old film it can easily- he removed with putty knife, scraper, or rags. Comers, mouldings, carvings, etc. may he cleaned out by using a small wire brush or steel wool. . . Wash the surface with water or detergent and water solution to remove wax and remaining residue. A wash of S-W Exolvent or turpentine can he used if preferred where grain raising or veneer wood may be a problem. . ` Do not use on linoleum, asphalt, or plastic tile. Taxite is recommended for cleaning- brushes made with pure bristle. Care should be exercised before using with brushes containing synthetic bristle. After cleaning brushes,'rinse In cold water. - ' - ) Pto. Qti. Gala. \ *6Gt)i. *Drama * On spccihl order*. SEMI-PASTE TAXITE Paint and Varnish Remover , This heavy-bodied Taxite is idea! for removing paint, varnish and , (*'' enamel from vertical surfaces. Has less tendency to run. Quickly penetrates and softens the film for easy removal within a short time. Will not raise the w grain of the wood. - L After the old film has been removed thoroughly wash or flush the sur face with S-W Exolvent or turpentine (where the film has contained shellac j* - , wash with alcohol) to remove wax and remaining residue. jJ1 jj/- Do not use on linoleum, asphalt or plastic tile. t'A _f Clean brushes used in Serai-Paste Taxite by rinsing in S-W Exoilvent *" then in soap and warm water. Qh. Gild. SHttfiW/N-WfLL/AMS PRODUCTS PAINT AND VARNISH REMOVERS--Continued s REMOVER 84 ., 'NonlFlammable--Water Rinsable A water .Tinsifts-diaracteristic has been added to all the other .qualities lor which Rx 84 NoMlammable Paint and Vamtsh Remover is noted. In addition to the excellent job ol quietly softening paint, varnish land enamel ao they can easilybe removed, Remover 84 removes latex paint films; The one outstanding advantage of S-W Remover 84 is the non-flam mable characteristic. It can be used where there are Are hazards. It can be more safely stocked. Regulations in many localities make this type remover very popular. .' - ' . . V( After softened paint has been removed with putty knife or steel' wool, wash the surface with water or a detergent and water solution, or naphtha. Use naphtha on wood veneer. ' Do not use on linoleum, asphalt or plastic tile. Brushes used In Remover No. 84 should be rinsed in cool water imme diately. !-i PH. Pta. QH. Gall. REMOVER K2 f Spray-on--`Rinse-off ./ The Aerosol Spray Method for removing coatings of paint, efiamel, varnish, shellac and lacquer is much easier, cleaner, quicker, and Safer. Easier--Press the button and spray on .. Cleaner-No run-off, no gtioey brush Quicker--Acta fast, softened film Efts off . . 1 . -. . Safer--Nonflammable . . . and the old film can be wiped off with coarse rags or steel wool because it stays moist and remains workable. __| ; After the old film has been removed aimpV wash the surface with a detergent and water solution. Veneered woods should he washed with tur pentine or naphtha. Do not use on linoleum, asphalt or plastic tile. 12 u7.. Aerosol Package ' .............. PORCH AND FLOOR ENAMEL For All Interior And Exterior Floors Sherwin-WUltams Porch and Floor Enamel will give interior and exterior floors a rich, eolorful and lasting finish. One easily applied cent covers solidly and restores the good looks of all but the most badly worn floors. This Syn thetic enamel dries overnight. Dust, dirt and grime wash off easily with such little effort. Porch and Floor Enamel will resist hard wear and repeated cleaning and scrubbing--will withstand outside exposure to sun, water and gritty sand. It gives an extra-tough protection too, and is an Ideal finish for in terior ana exterior wood or concrete* floors and steps, boat decks, metal stairs, dadoes, and printed linoleum. `Sherwin-Williams Concrete Floor Primer is a must for unpajnted con crete before applying Perch and Floor Enamel. Due to the presence of alkaline cement and mobture, in concrete, this nan-saponifiable primer b required. Simply follow the directions on the package in the treatment of the concrete to neutralize the alkali and etch the surface for better bondage* (Do not use S-W Concrete Floor Primer on previously painted surfaces.} Porch and Floor Enamel covers approximately 500 square feet--one coat per gallon. Color Card CC-jyAr- (iZo . n.u.... Blue, 170............................................................................. Dark Gray, 153................................... ............... .............. Dark Oak, 155.................................................................... Graystone, 150................................................................... Green, 162............. ............................................................. ...................... Light Gray, 151.............................................................. Medium Gray, 152............................................................. Oak, 154.............................................................................. Red, 169.............................................................................. , -- 31 -- -1 i :'i 0007-SWP-000188332 Sh b r w in - Wil l ia ms Pr o d u c t s PREPARITE Preparite is a clear, r.on-abraaire liquid developed specifically to aimplify the work of enameling or varnishing; over old surfaces. A; rag moistened with Preparite will remove wax, grease, polish, etc., from old surfaces. It deadens the gloss of varnish or enamel and temporarily . creates a slight tack to which the new finish can bond and anchor firmly. It does not leave any caustic residue to be neutralized and washed off. NOTE: Preparite should be used on old finishes only--never on a new finish or between-cost, as it is likely to soften and lift a new film. Avoid ttering on unwanted surfaces. Do not use on plastic tile. Preparite is ri an excellent and effective brush cleaner. }4 Pints Pints quarts Cratlnna , | lit SEMI-LUSTRE $ SATIN-FINISH FOE WALTS AND WOODWORK Semi-Lustre, an interior finish of high quality, is scientifically formu lated to include the hard drying and washable qualities of an enamel, together with the brushing and working qualities of an oil paint. It `levels" beautifully without brush marks, covers well and dries with a soft pleasing gloss. Needing no undercoat on interior new wood, it is quick and easy to apply. The uses of Semi-Lustre are manifold. It answers every problem as a wall snd woodwork finish in hos pitals, schools, public buildings, etc. Bring a tough, hard-drying oil type finish, Semi-Lustre is writ suited for heavy service on walls and woodwork, providing durability, washability and freedom from the harsh reflections of a full gloss wall finish. Semi-Lustre is a popular wall finish for bathrooms, kitchens and laundries, where these nine colors blend their beauty In modern decoration. It dries with a smooth satin-lustre that does not catch dirt easily, and may be washed readily with soap and water to restore its original finish. The lustrous, durable film resists the steady beating these rooms must take. ' The beautiful, mellow, satin glow produced with Semi-Lustre lends itself to the finishing ol woodwork or wood trim throughout Idle home. Semi-Lustre colors match or harmonize with Flat-Tone and Super KemTone shades for coordinated wall and trim decoration. It can also be tinted, if desired, with S-W First Quality Tinting Colors hy which it is possible to secure a variety of shades, Semi-Lustre dries to re-coat in 24 hours, and has a covering capacity approximately 500 square feet one coat per gallon on average surfaces, Color Card CC-516. Pints Quarts Gallons S Galtona Ivory, 201............................................... nxx ...................................... White, 210................... Buttercup Vellow, 199 Camden Green, 192... Flamingo, 197............. Madera Blue, 191....... Monticello Blue, 190.. Pastel Green, 208....... Winfield Gray, 200.... Yellow Chartreuse, 193. xxxx xxxx -- 32 -- t- w 0007-SWP-000188333 Swfmvw-Wil l ia ms Pr o d u c t s SCREEN ENAMEL BLACK Sherwin-Williams Screen Enamel Black is a durable high-gloss enamel formulated especially to 'withstand outside exposure, and prevent rusting of window and door screens. The use of Screen Enamel Black assures longer life for your screens and prevents unsightly corrosion stains on ourfaces painted white or light tints. In most eases, Screen Enamel Black may be applied as it comes In the package. However, if it is apparently too heavy for certain work, it may be thinned with Exolvent or turpentine without losing its protective qua!(ties. One quart covers the screens of an average 8 room house, ' H Pint* Pioti Quarta Gallon* X SHER-GIDE (} TRAFFIC MARKING PAINT gar*- Sher-Gide Is a quick drying Traffic Marking Faint for asphalt, concrete, bride, stone, and surfaced highways. It is also used for marking shipping, ' storing, and parking spaces in and about factories,,institutions, schools. , markets, ate. Avoif=/ Ik,., 4a-t-piwplsitaH-'fti"o8S>7'.;at->urki-^rop?"CCue,,4t( vr>-(l y i ,p l ,tJ '_ 0 u wN r It is supplied in ready-to-use consistency for brushing purposes and ci * conventional pavement' marking equipment. Slight reduction with VMAP ' - Naphtha may be necessary for spray application. Sher-Gide works easily . aim dries in twi4ehnty K.iiituiiu.yW on bright, dear days. pv'y + tr.u.ek jm> n - Proper thickness of traffic stripe will insure long service. A coverage of ^ linear feet for a 4 inch stripe per gallon is preferred. er )T ,jf^ This paint will also serve as a binder for glass heads, which are dropped by suitable means on the wet paint immediately after it is applied. White, A86 W 7.. Yellow, ASS Y 8. Cell. E Gal SHER-GIDE () REFUECTORI2ED TRAFFIC MARKING PAINT Jteflectorized Sher-Gide Traffic Marking Paint is designed to produce maritmim reflectivity on streets and highways. It has excellent adhesion, odor retention and non-bleeding qualities when applied over bituminous surfaces. f _ 0(ei/v It is supplied with beads added, in ready-to-use consistency invsanven- tional pavement marking equipment. The consistency may be adjusted with VM&P Naphtha if necessary. It works easily in dean equipment and dries in thirtydninutes on bright, dear days. Proper thickness of traffic stripe will insurSiong service. A coverage of linear feet for a 4 inch stripe per gallon is preferred. 3 fo Oali, 5 0*1*. White, A86 W II.. Yellow, A86 Y12. -- 33 -- :fi I 0007-SWP-Q00188334 Sh e r w in -Wil l ia ms p r o d u c t s SHINGLE STAIN . Sherwin-Williams Shingle Stain ia formulated with treated oQe and color-fast pigments. This stain gives excellent protection for shingle roofs, shingle and rough-sowed aiding, or any rough outside wood, surface. It brings out the natural beauty of the grain of.the wood and adds to it a rich and distinctive coloring. Shingle Stain may be applied to shingles by dipping if the application is to be made to new shingles before they have been laid. Back priming through this method of application adds years to the life of the shingles. The shades of Shingle Stain will vary according to the various types of wood applied to. It should be pointed out that the samples shown approximate only the shades which may be obtained when used on Red Cedar, S-W Shingle Stains are rich In color, warm and harmonious, and after they have aged they become even more soft and pleasing in tone. Since this Shingle Stain penetrates very deeply, staincd surfaces retain their color exceedingly well. A two coat application of S-W Shingle Stain is recommended for best results. They produce a more uniform finish and give additional protec tion. The first coat should be applied as it comes from the package. However, the final coat should be reduced with one pint of pure raw lin seed oil for greater protection. This applies particularly where the stain is to be used on old weathered shingles. One gallon cavers approximately 150 square feet, one brush coat. Color Card CC-569. Indian Red, 765.............................................................. Nut Brown, 758................... ........................................... Tbatch Brown, 757......................................... .............. Gs Uo d i 6 Gallons Dark Green, 781.............................................................. Medium Green, 763........................................................ Silver Gray, 771....'................................................. ~t yectf -ed ox. yfj STOVE AND IRON ENAMEL Stove and Iron Enamel Is an all-purpose, glossy, heat resisting, utility finish for interior and exterior surfaces and metal surfaces aubjected to heat. It may be used as a decorative finish on metal surfaces where a glossy, black finish is desired, such ssistoves, pipes, iron trellises, hand rails, iron fences, etc. One pint covers approximately 100 square feet, one coat. - Fiats a Flats Flats t t- TINNERS RED t. Sherwin-Williams Tinners Red is a high quality oil paint designed for priming and/or painting galvanized iron gutters, flashings, and drainspouts. Before applying Tinners Red to new galvanized iron we recommend p that the surface be etched by washing with dilute acetic arid or vinegar. ; Tinners Red can also be used on structural steel and bon. It covers ap proximately 800 square feet per gallon. .........Quarts GiUou 5 Gilltu e -- 34 -- 0007-SWP-000188335 Sh e r w in -Wil l ia ms p r o d u c t s , 1 TRACTOR AND IMPLEMENT ENAMEL Tractor and Implement Enamels will give excellent service on tractors, farm implements, wagons, trucks and jeeps as well as garden tools, water pumps, mowing machines, wheel barrows, metal fences and alt exterior wood or metal surfaces. It is easy to apply and produces a tough, high gloss finish that resists the elements. Valuable wood or metal equipment can be protected by this quick dry ing, easily-applied S-W Tractor and Implement Enamel by touching up rust spots or giving it a periodic painting. : The colon match standard colors of leading farm implement manufac turers. Covers approximately 400 square feet per gallon, one coat. Color Card CC-571. Quart* Gallon* Black, 657................... ..................................................... .................................. Gray, 662............................................... ......................... Green, 552....................................................................... Yettow, 561......................................................................................... Orange, 560..................................................................... Bed, 663........................................................................... PURE SPIRITS OP TURPENTINE WOOD SULFATE A product refined and purified in our Chicago Factory, S-W Pure Spirits of Turpentine is in many ways superior to pure gum spirits and more eco nomical. Its solvent strength is at least equal and in some cases slightly better' than gum spirits, and nearly twice that of mineral spirits. It has a redid odor and meets government specifications TT-T-801. Turpentine is generally recommended by chemists for thinning outside house paint (when thinning is necessary) because they have learned through experience that its penetrating power gives two dslinite advantages: (1) Better adhesion over hard surfaces. (2) Avoidance of finish coat crawling over a stick priming coat. Turpentine is also best for thinning varnishes. It prevents' curdling, speeds up drying and cleans the brushes when the job is done. Pint* Quarts Gallons ( Gallon* R AND B UTILITY PAINT ft and B Utility Faint is a general serviceable paint for any exterior sur tfai ce where an economical paint is required. Made from salvage paints due to overgrinda, damaged containers, etc., including even our highest quality products, it is most applicable to paint jobs where a good Utility paint is needed and color is not a Prime riewqjwuiasimte. Garages, bMuuiulduiun$gas|, bsutruuvctuulriaml iron work, bridges, sndqnetai roots fare among many suggested {daces where R and B Utility Paint may be used at a saving to the customer. Reduce R and B Utility Paint with raw linseed oil, proportions depend ing upon type and porosity of the surface to be painted. One gallon covers approximately 500 square feet, one coat. Color Card CC-573. Black, 292....................................................................... Bronze Green, 293.................................................. . Brown, 294..................................................................... Gray Slate, 295............................................................... Red, 296........................................................................... Gallon* 5 Gallons -- 35 -- 0007-SWP-000188336 Sh e r w in -Wil l ia ms p r o d u c t s SHERWIN-WILLIAMS VARNISHES , j fo 0 MAR-NOT, TOP QUALITY INTERIOR VARNISH For Fleers, Furniture and Woodwork Ma r -h o t Mai-not Varnish is a highly water-resisting, serv iceable and wear-resistant dear varnish formulated primarily for use on interior doom, woodwork and furniture. This top quality varnish is produced under dose supervision and control throughout every step in its manufacture to assure its meeting many rigid tests, some of the most outstanding performance tests of which are listed below: 1. Dry to touch in not less than 14 hour in order to assure good wet edge, brushabillty, and not over `iyt hours to minimize dust catching. 2. Dry firm overnite for recoating (Id hours). 3. Dry tack free in 1$ hours to test of paper pressed upon varnish or to withstand foot traffic. 1. Dry hard enough in 43 hours to permit rubbing with F.F. pumice and mineral oil. . 5. Resists liquids such as fruit juices, tea, coffee and beverages, tests being performed on films which are 96 hours old. 6. Immersion in boiling water for one hour produces no visible effect. Likewise, immersion in cold water for 72 hours shows no apparent effect. 7. Wet neutral soap blocks, such as Ivory, placed on film for one hour, then rinsed off leave no permanent mark on the film. S. Immersion in 50 per cent grain alcohol (138 proof cut to 94) for 16 hours shows only moderate softening, and recovery (is complete in less than 1 hour. This compares with the effect of straight whiskey or gin left on the film overnight. Because of its fine, full film and sharp lustre, Mar-not is popular as a trim varnish, as well as a finish for floors and furniture. One quick coat gives new beauty to any previously finished wood surface. Mar-not dries to a dear, smooth, hard finish that keeps dirt and grime from rubbing in. A sparkling dean surface is easily maintained by an occasional wiping with a damp doth or mop. To assure a beautiful, high quality and long wearing finish with Mar-not Varnish, it is of utmost importance that every effort be made to ade quately prepare the surface for careful application of the varnish. The suggestions on the label of the can prepared for guidance should be followed closely to wind up with a varnish job of which any one will be proud. One gallon covers approximately 560 square feet, one coot. HPiqM Tints Quarts Gallons ^ -- 3fi -- e 0007-SWP-000188337 Sh e r w in -Wil l ia ms p r o d u c t s MAB-NOT SATIN FINISH FOB FLOORS, FURNITURE AND WOODWORK Mar-noc Satin Finish gives floors, trim and furniture the beautiful, mellow smoothness of a fine band-robbed finish quickly and easily without the effort of rubbing. It stubbornly resists marring, scratching and"scuf fing and will stand up as ruggedly, as lastingly as the toughest gloss varnish,' Mar-not Satin Finish is recommended wherever a dear varnish with a dull finishing sheen is needed for all types of woodwork, every type of wood floor. Always apply over a prime coat of Mar-not Gloss varnish. It ibies dust-free in 3 hours and hard enough in 18 hours to withstand light foot traffic. Covets approximately 350 square feet per gallon, one coat. Jj Pints Pin(a Quarts Gallons REXPABg, KING OF ALL SPAR VARNISHES Kexpar, a dear spar varnish, produces a tough elastic film that is very durable, able to withstand the wear and tear of varying weather conditions without water spotting or discoloring. It has extreme elasticity, excellent resistance to fresh and salt water, to wind and parching eun. These outstand ing characteristics make Kexpar an ideal spar varnish for motor boats, sta tion wagons, delivery trucks, and for all nautical and aeronautical varnish requirements. The use of Kexpar is highly recommended for kitchens, bath-... rooms, laundries and for window sills, outside doors,jporch ceilings and other places in or around the home where surfaces are'subject to much-abuse from the elements. - , We put into Rexpar the maximum amount oF-oila which give it elastic qualities and weather resisting properties. It-wfll not turn white and dries clastic to be able to expand and contract- without cradting under extreme variations of temperature. This King of All Spar Varnishes is easily applied and can be had in many sized packages. It dries dust free in 2 to 3 hours, and bardens well overnight. Can be recoated in 15 to 18 hours. Covers approximately 550 square feet per gallon, one coat. W Pints Pints Quarts Gailc-n* ALL PURPOSE SPAR VARNISH {Jherwln-WlUiama All Purpose Spar Varnish & a pale colored, hard drying varnish planned particularly for those interested in a general pur pose varnish that possesses good coverage on floors, woodwork and exterior surfaces such as doors, porch ceilings, etc. for a minimum cost. This finish will resist chipping or cracking, scratching, scuffing, staining and water spotting. It will provide a good gloss surface and excellent protection. This medium priced varnish is easy to apply, covers evenly and produces a smooth lustrous finish that resists hot ana cold water, soaps and deter gents. It dries dust free in 1 to 2 hours under normal conditions and can be walked upon lightly in 12 to 14 hours. It can be recoated after 18 hours. Covers approximately 550 square feet per gallon, one coat. Pints Quirts Galons -- 37 -- V f !t | r i i-H f!i f .i 0007-SWP-000188338 Sh e r w in -Wil l ia ms Pr o d u c t s V 94 QUICK DRYING VARNISH ' FOR FLOORS AND WOODWORK - This quick drying varnish represents remarkable value and can be rec ommended to al] who require moderately priced varnish. The gloss and elasticity, which are good, keep doors and woodwork protected and beauti ful. Being a pale, light colored varnish, V 94 win produce a bright, dear finish over wood to which it is applied. While of a fairly heavy body, this varnish does not require reduction, except on the first coat of new work where it is advisable to thin it with approximately one pint of S-W Exolvent or turpentine to the gallon. It (Dies dust free in about 2 hours and hard in IS hours. It can be sanded in 17 to 24 hours and rubbed in approximately 72 hours. It covers approxi mately 600 square feet per gallon, one coat. Pintj Qo*rts OaUo q s FLOOR-SEAL THE WOOD FLOOR HARDENER S-W Floor-Seal, a wood floor surface sealer and hardener ie not intended to produce a varnish film. It penetrates into the wood and hardens it from within by filling the pores and actually toughening the fibres of the wood itself. Dust does not adhere, dirt is quickly and easily removed, and heavy duty floors are kept looking their best. Water-and -other liquids soon deteriorate wood flooring when it is left unprotected, resulting in discoloration and uncleanliness. The fibrous condition of this surface holds dirt like a carpet. Ordinary flow oils also are unsatisfactory. They are dust catchers as they do not dry properly, and they darken and discolor wood. Floors sealed with S-W Floor-Seal become tightly sealed, will not dis color- with age and are water proofed. . Floor-Sea] possesses the following outstanding advantages for use on wood floors in schoolrooms, stores, factories ana mills where the service is toe heavy for either a floor varnish, floor enamel or any surface finish. 1. Does not darken the wood as does hot linseed oil. 2. It dries completely and is not a dust-catcher aa are linseed oil and other floor oils. 3. Floor-Seal does not make the floor slippery aa do floor oda. Acci dent insurance companies recognize this fact. 4. A floor finished with Floor-Seal may be waxed for dancing with perfect satisfaction after drying six to eight days. 6. For regular maintenance after the floor is sealed, periodic applica tionspi Wax are recommended. One coat of Floor-Seal is our standard recommendation for hard wood floors as it is not intended to produce a varnish film over the surface. One coat'will enter completely into the wood, leaving little or no surface film. It remains in the wood, maintaining a hardened wood surface even as the wood surface wears down. For soft wood floors two coats are usually re quired. Where Floor-Seal is to be applied to open grain woods. It is recom mended that S-W Paste Wood Filler be used first. ' Flooi>Seal is economical and easy to apply. Brush or mop It on the wood, making certain favorable penetration has been made into the wood. One gallon will seal approximately 500 square feet, one coat. Quarts Gallons 5`GaUona -- 38 -- V 0007-SWP-000188339 SHBHWIN-WILUAU3 PRODUCTS o. GYM FLOOR FINISH LUBRICATED TYPE--NON-SKID^-''^'' u. ' S-W Gym Floor Finish is a superior, duraMCaction finish that both penetrates the wood and forms a tough surface. Its admirable floor sealing qualities are especially recommended for gymnasium floors, schools and public buildings, although all wood floors subject to heavy traffic are given a surface that is easy to maintain and reflnlsh because: ` . 1. Seals against moisture and dirt. 2. Unsightly skid burns of rubber-soled or gym shoes ate minimized. 3. Minimizes skidding--will add safety and speed to athletic contests because of its non-skidding qualities. . Gym Floor Finish is easy to apply--can be brushed or mopped on. It has a uniform gloss and build and dries very satisfactory overnight. The beet non-skid characteristics are obtained by leaving the finish in the natural gloss but if desired the floor may be buffed after 24 hours drying with No. 0 steel wool to smooth the surface and provide an even velvet sheen. . Old painted or varnished floors should first be sanded to remove all the old finish. Open grain woods should first be filled with S-W Paste;Wood Ffllsr, Gym Floor Finish will penetrate into the wood, toughening and hardening it, while leaving a serviceable, hard surface which will wear evenly under heavy traffic. Gym Floor Finish should be allowed to harden S to 3 days before apply ing wax. One gallon will finish Bpprortmatdy 530 square feet, one coat. Glttooa 0 G*HoOfl > ,, I j i - Q. D. DRIBS A quality drier for general use. Made from the best materials. It will dry Unwed oil perfectly when mired in the proportion of about one part of drier to twenty parts of oli. This drier will mil with oU without any irudications of curdling or separations and will not affect the most delicate shades or tints when used in the proportions indicated above. Vi Piste Plata Quarts Callao* 5 Gallon* ; 1 . . '" ' ', | -- 39 -- 1 0007-SWP-000188340 SHERW/N- W/LUAM3 PRODUOTa WALL PRIMER AND SEALER Odorless* . This is the most effective primes- and sealer to use. on interior surfaces such.as smqotHfinlsh, sand finish and textured piasters, wall board, brick, and Concrete walls. It is not recommended for wood. It primes and seals walls and ceilings against suction, enabling succeeding coats to cover prop erly, evenly, and with greater ease. The success of finished jobs Invariably depends on the character cl the foundation coat. Therefore, proper use of Wall Primer and Scaler will be Instrumental in assuring best results whether on new work or old work. The absence of strong odor during application makes S-W Wall Primer and Sealer especially suitable for use in occupied quarters. The odorless solvents used in S-W Wall Primer and Sealer eliminate ordinary paint odors during application. A faint odor may be noticed dur ing final drying stage as oils and resins oxidize. Although not apparent beJ cause of the odorless qualities, it is necessary that the room be well venti lated. Supplied in White only. Wall Primer and Sealer may be tinted to a suitable ground color with S-W First Quality or Kem Tinting Colors. At least 24 hours should elapse for thorough drying between coats. Covering Capacity: 300 to 650 square feet per gallon, one coat, -varying according 'to the porosity of the wall. ' Qmrtfl GftUooa S GtUoca WEED-NO-MORE ' A really effective, selective weed killer made with the famous 2-4-D. Just spray Weed-No-More (reduced with water according to directions) on broad leal lawn weeds and they will die, roots and all. Weed-No-More is not toxic and will not injure most common lawn grasses. A quart Is enough for the average lawn for the entire season. The handy plastic spray applicator screws on any standard gallon or half-gallon jug and delivers - just the right amount of spray for easy, rapid application. The container and sprayer used for applying Weed-No-More should not be used for any other insecticide. Pint* Quirts . Applicator ' KEM PRODUCTS KEM-TONE A miracle wall paint for all types of interior painted or unpointed walla including plaster, waiiboard, brick and cement; also canvas and wallpaper, provided they are adhering tightly to the wall. . Kern-Tone, a resin emulsion finish. Is made with synthetic resins and tough durable oils. It comes in a paste form, requiring reduction with water only to a painting consistency. It dries with a beautiful flat matte finish that is washable. Kem-Tone is exceptionally economical because it can be applied quickly and easily--dries in one hour and one coat covets practically all interior surfaces without a priming coat. . Belmont Ivory, 65401 Midland Green, 66405 Berkeley Green, 654S5 Pale Jonquil, 65406 Cameo Rose, 65417 Sheffield Gra_y_, _65_4_3_4 Intense White, 66424 WUlowick Bine, 66421 Yorktown White, 65400 Dealer Price............................................................ Retail Price................................. ........................... Qoaita 90 1 50 Gallon* G GiUm* 2 75 2 69 4 35 4 25 Quart*: Packed 6 In * aae. GoDon*; Peeked 4 in i c a m. *AU eolotv ntlaU In B gallon aui* on iptcUl order. KEM PLASTIC PATCH An all-purpose patching, surfacing and filling compound. Kem Plastic Patch is a synthetic compound of plastic materials for repairing damaged walls and woodwork to he painted or enameled. No muss, no under-cutting or soaking of the edges of old plaster are necessary. Mis with water--stir to a soft paste, apply with a flexible broad knife, putty knife or trowel. Wilt adhere to surfaces without shrinking or cracking. Dealer Price............ perpkg. Retail Price............. per pkg. lib. SMU*. 17 40 25 60 (lb.. 64 93 ?A^ndi 1$ 1-lb, pkga. In % c am. 6 2jflb. pkp. fn * **- 6 tlb. pbgc. In a cut. KEM-GLO GLOSS MODIFIER Kem-Glo Gloss Modifier is designed for mixing with Kem-Glo to reduce or modify the lustre where the customer desires a lower sheen in living rooms, dining rooms and bedrooms than the regular Kem-Glo lustre. TM3 combination of Kem-Glo resins with a semi-transparent flatting pigment modifies the lustre of Kem-Glo without any change in workability, drying, washability, durability or color. One part of Kem-Glo Gloss Modifier added to four parts of Kem-Glo produces a mellow sheen for decorative grandeur. _ Pint* Quu-ta Dealer Price....................................................... :................. 91 1 61 Retail Price........... ...................................................... 1 52 2 69 Padmit 1Z pints In a cua. 6 quarts ]n a ease. Straight case discount, 24c per case in any color or size. See page 3. s p io (XTi) ast sa --6-- 0007-SWP-000188342 KEM PRODUCTS KEM-GLO THE MIRACLE ALKYD ENAMEL The superb tile-Uke finish for walls and ceilings in kitch ens, bathrooms, nurseries, playrooms, hallways and for all interior woodwork, KEM-GLO Is the miracle achievement of modem paint chemistry; scientifically engineered and manufactured to produce an amazingly tough, durable fin ish that looks and washez tike baked enamel. KEM-GLO is also a superior finish for interior and ex terior furniture, either wood or metal. , KEM-GLO comes ready to use, brushes on like magic, covers most sur- i faces In one coat and dries in three to four hours under normal conditions, e* fe** f^reK'ONE COAT COVERS--Most surfaces re'quire one coat" only (dark- tr* colored surfaces may require a second coat). NO WALL PRIMER NEEDED when applying to wall surfaces. Jb O-**' NO ENAMEL UNDEKCOATER NEEDED when applying to wood surfaces. Bare wood requires two coats. DRIES IN THREE TO FOUR HOURS--A second coat may be ap plied after four or five hours. COLORS MATCH SUPER KEM-TONE. MAT BE INTERMIXED OR TINTED with Kem-Glo deep colors or Kem Tinting Colors to produce a large variety of stylish pastel shades. ONE GALLON IS SUFFICIENT for entire kitchen--walls, woodwork and cabinets. Two quarts will do the average bathroom and one quart for woodwork in the average living room, dining room and bedroom. Appleblossom, 51425 Bermuda Turquoise, 51417 Camellia Pink, 61409 Caprice Yellow, 51422 Cashmere Blue, 61426 Chartreuse, 61416 Citron, 51431 Colony Blue, 51413 Flamingo, 51420 Glenwood Gray, 61428 Linden Green, 61427 Melodie Green, 61429 Monterey Red, 51414 Parklane Green, 61419 Pinehurst Green, 61412 Princess Ivory, 51401 Ramona Green, 51423 Ripple Green, 61406 Sandalwood, 51421 Skyline Blue, 61411 Spanish Brown, 51415 Starlite Gold, 51424 . Stay White, 51400 Sunbeam Yellow, 51403 Sunset Rose, 51418 Twilight Gray, 51432 Wedgwood, Blue 61405 Pint* Quirts GtUotu Dealer Price............................... Reln.il Price............................ ... ......................... 1 63 2 69 6 40 8 69 Pcdcodt IK pint* In * cu*. s Siurts la a ew. 4 gsllso* In a tug. whoa prevent itadn ve fibnntid, Straight case discount, 24c per case in any color or size. See page 3. --6-- 0007-SWP-000188343 KEM PRODUCTS No. 130 KEM TINTING COLOR ASSORTMENT This assortment provides each dealer with Merchandise and Selling Tools. It is offered on a co-operative basis, contains a Traffic Stopper, a quick sales Color Selector, and other sales aids; 162 Kent Tinting Color Tubes 1 Cascade of Color 1600 Color Chips 1 Decor-Aider Color Harmony Book 25 Decor-Aider Color Chip Holders Co-operative Price--Dealer Net $69.50. No. 90 KEM TINTING COLOR ASSORTMENT An assortment on a co-operative basis to provide dealers with Merchan dise and Selling Tools. It contains a Traffic Stopper and other Bales aids: 162 Kem Tinting Color Tubes 1 Cascade of Color 540 Color Chips 25 Decor-Aider Color Chip Holders Co-operative Price--Dealer Net 569.75, sue (KTi) s -j e sa -- 7-- 0007-SWP-000188344 KEM PRODUCTS KEM TINTING COLORS Kem Tinting Colors are the revolutionary new fluid shading colors that mix and work equally well with Super Kem-Tone, latex wall paint and Kem-Glo, alkyd enamel. ,e ,,** ** It is now possible to makB "out-of-thiB world'' colors by adding Kem Tinting Colors to Super Kem-Tone and Kem-Glo which cannot be obtained from base colons. , ,, j.s* "T _ With Super Kem-Tone and Kem-Glo supplied in circle-seal cans there ~fh f j.v.'*' is ample space to take the additional color up to the recommended limit-- 4 :** gallon', four ounces, quart: one ounce. Kem Tinting Colors are pigment dispersions--they cannot be used alone as paint--their fluid consistency and the convenient tubes in three sizes simplify any tinting program. Black No. 407 67407 `Blue No. 405 57405 Brown No. 406 67406 - "Deep Blue No. 411 67411 `Green No. 404 67404 Ochre No. 402 67402 `Orange No. 401 67401 t "Oxide Green No, 409 67409 Red Onde No. 400 67400 -- Turquoise No. 410 67410 Yellow No. 403 67403 Dealer Net Price, full box............. Rthai Price.................................. H a*. .per tube 21 35 1 03- 2 ozi, 4oi. 80 39 48 60 65 80 Packed: 6 of euh ilu tube and Color In a box, Not avtflible In tbe 2 ox- iixe, **Not XYtSUble la the 4 ox. size* . No case discount on Kem Tinting Colors. KEM PAINT BRUSH AND ROLLER CLEANER Kem Paint Brush and Roller Cleaner is scientifically formulated for fast and easy cleaning of wet point out of brushes and paint rollers, WD1 not barm Nylon, Neoceta, or pure Bristle brushes- Has minimum odor. Docs not bum tbe hand3. 4 to 6 tablespoonfuls will clean a 4-inch brush, or a 7-inch rolier. Lera for smaller brushes. Work the Cleaner thoroughly into the brush or roller. Then wash them out with the hands under a stream of cool water. Shake out excess water--wrap the brush to maintain the bristles in their original shape--hang up the roller to dry. They are then ready for the next paint job. Will also dean paint-hardened brushes. Emerse the bristle of a painthardened brush in the Cleaner. Allow to remain until brush is softened-- normally overnight. Then remove softened paint with a wire brush. Wash with cool running water. If brush is not thoroughly dean, repeat tbe above using fresh Cleaner. Dealer Price....................................................................... Retail Price........................................................................ Pint* 43 75 Quart84 1 35 Packed: 12 plots In a cass- 6 guaits In a esas. Straight case discount, 24c per case in any size. -- 6-- 0007-SWP-000188345 KEM PRODUCTS SUPER KEM-TONE Applikay--the new--the unusual--tn home decoration enhances the Super Kem-Toue foundation color with a design that expresses individuality and beauty at a modest cost. The eight colors of Applikay plus the regular colors of Super Kem-Tona, Intermixtures, and the ten Design Rollers offer an unlimited range of wall decoration, and they're so lovely. Rolls on easily--no mess--no spatter--no drip. Use it over Super Kern-Tone. One quart does the average room. Ready to use. Dries in 15 minutes. Guaranteed washable after 30 days. Roller tools easily and qniekly washed In water. Crystal Green, 67605___ Eroaty lilac, 67604....... Medallion Yellow, 07601 Moonmist White, 67600. Radiant Pink, 67603___ Sapphire Blue, 67606___ Silvery Gray, 67607....... Spun Gold, 67602.......... Dealer Price. Retail Price, Pints 1 33 2 1$ Pints Packed 1Z in a caae. Quarts: Packed 0 In a eaee- Strsight case discount, 24c per case in any color or size. Quite CU'-S 2 25 '7,4 s' 3 69 ROLLER KIT The right tools makeIt easier to do ajob, and their proper use results in a better job. The Applikay Roller Kit contains the tools for applying Applikay Designs to walls. The Applikay Roller Kit contains twin rollers (Design and Transfer), the single handle on which they operate, a Design Hand Stamp and Tray Screen together with instructions for use. iffApplikay Roller Kits are available in each of the ' five designs, Birchbark, 403.,... Falling Feather, 404 Homespun, 400....... Jackstraw, 401........ Silken Fleece, 402... [Dealer Price............................. ffirtuif Price.............................. 4 73 HZ 7 6$ IHS1 Packed 6 Kite Id * cue. Straight case discount, 72c per case in any design. SP10 (KTl) 9-56 SB --9-- 0007-SWP-000188346 KEM PRODUCTS DESIGN ROLLERS Each ol tie ten decorator approved Applikay designs is available sepa rately. The simple snap on feature makes It easy to Interchange the designs on the handle assembly. Birchbark, 103 Falling Feather, 104 Homespun, 100 Jackstraw, 101 Silken Fleece, 102 Evening Star, 113 Ivy,115 Meadow Flower, 116 Ming, 114 Wheat, 112 Dealer Price., ................................... Jtetail Price............................................ 2 84 4 67 Pielnd tin c m, Straight esse discount, 24c per case in any design. TRANSFER ROLLER NO. 77 A specially designed fabric roller which holds and transfers Super KemTone Appliksy to the Design Roller. It snaps on to the sturdy handle assem bly easily. The Transfer Roller can be cleaned by washing with soap and water, then, rinsed in dear water and hung up to dry. Dealer Price........................................... Retail Price......................... .................. 85 1 38 Fidctd 12 Id a <u . Straight case discount, 24c per case. -- 10 -- 0007-SWP-000188347 KEM FEATHER-FLO WALL BRUSH The Kem Feather-Flo Well Brush Is designed and con structed so os to assure a satisfactory application of punt on large surfaces. Recommended for applying Kem-Tone, Kem-Glo or Super Kem-Tone. Can also be used in other types of wall paint, enamel and varnishes. Consumers or painters wilt find the streamlined type of beavertail handle fits snugly In the hand, and is com fortable to use, which makes painting easier. Width 4 inches, thickness pi inches, length dear Zpi inchee. The soft, sQky Nylon bristle, set in rubber, holds a generous amount of paint and helps spread it uniformly on the surface. With the proper care (see directions on mapper) this brush will retain its good qualities indefinitely, Dealer Net Price.......................................................... each 1 88 .Retail Price...................................................................each 2 98 One dozen Kem Feather-Flo Wall Brushes are packed in display carton -Dealer Net Price *22.68. KEM NEOCETA WALL BRUSH Made with pure Neoceta Bristles--synthetic bristles that pick up and carry more paint than Chinese hog bristle. Width 4 inches, thickness pi inches, length dear 3pi inches. Recommended for applying Kem-Tone, Kem-Glo or Super Kem-Tone. Can also be used In other types of wall paint, enamel and varnishes. With reasonable care (see directions on wrapper) this brush will give long and satisfactory service. Dealer Net Price........................................... each 1 49 Retail Price.................................................... each 2 39 One dozen Kent 4 inch Neoceta Wail Brushes are packed in a display carton--Dealer Net Price (1T.88. KEM FEATHER-FLO TRIM BRUSH Especially designed for applying Kem-Gto but can also be used in all types of paint, varnish and enamel. Width 2pi inches, thickness % Inches, length dear 2% inches. The pure Nylon bristle are vulcanized in rubber for dura bility. The streamlined beavertail handle fits snugly in the hand --la comfortable to use--makes painting easier. - Dealer Net Price..................... ...................................... each 1 08 Retail Price...................... .............................................. each 1 69 Two dozen Kem Feather-Flo Trim Brushes are packed in a Self-Se ler display carton--Dealer Net Price *26.92. No case discount on above brushes. SPl# (KTl) S-5SS8 11 -- KEM PRODUCTS KEM ROLLER-KOATERS Now--paint rollers designed and made to do specific interior painting and decorating jobs, and do them better. With a single handle and a selection of rollers, the av erage individual can do an excellent job of "rolling on" all types of wall paints and enamels. Only seeonda to change from one type of paint to another or from one color to another. These new Kem Rollers snap on to the sturdy maroon handle easily. No. 220 KEM ROLLER-KOATEH ASSORTMENT This assortment includes: A handsome merchandiser display. 12 No. 72 Kem Deluxe Roller Covers 12 No. 74 Kem Deluxe Roller Covers. IS No. 70 Kem Standard Roller Covers, 24 Handles. An ideal unit for automatic setfselling technique. No. 220 Complete 66 piece unit-- Dealer Net Price .............. $37.20 Retail Value....................... 61.74 BARGAIN SPECIAL--For a limited time only we will give an extra dozen handles FREE with every order for a No. 220 Kem RoQer-Koater Assortment. No. 550 ROLLER-KOATER ASSORTMENT "Lamp Post" Flasher Display A customer-attracting Roller-Koater dis play for space-saving counter use. Light in lamp flashes on and off making display a real traffic stopper. This self-serve sales builder includes: The Lamp Post Merchandiser 12 No, 1072 Kem Deluxe Rollar-Koaters 24 No. 1070 Kem Standard Roller-Koaters 36 No, 1078 Korn Chieftain Roller-Koaters 12 No. 500 Kem Painting Trays 12 No. 600 Kora Painting Trays Ideally merchandises a complete assortment of Kem Rollers and Trays. No. 550 Complete 96 piece unit-- Dealer Net Price............................ $ 69.95 Retail Value................H.3.. . H2702 -- 12 -- 0007-SWP-000188349 KEM PRODUCTS V_ KEM ROLLERS (Continued) No, 1072 KEM DELUXE ROLLER-KOATER Far Extra Fine Wall Painting An especially deeply woven Dyne! fabric on a special core that picks up and applies mote punt per dip. This enables the user to obtain a much higher percentage of one-coat jobs in the line stipple finish, so in demand. The fabric is tapered and trimmed which permits roller painting to with in one-half inch of woodwork or corners. The long wearing "Snap-On" Nylon end caps makes it easy to remove the cover for cleaning purposes. This Kern Deluxe Roller-Koater Is Ideal for applying Super Kem-Tone or any oil base paint. When used for latex paints, it is easily cleaned with soap and warm water. Oil paints can be cleaned with Kem Paint Brush and Ruler Cleaner. Dealer Fries............................ ............ each 1 23 Retail Price..........................................each 1 98 Psdnd on* dozen In a cue. No. 72 KEM DELUXE ROLLER COVER These covers described above are available at the following prices: Dealer Price........................................ each 85 Retail Price......................................... each 1 S3 Pidaged lo u fcttrmctto plutle picked on down in cue. No. 1074 KEM DELUXE ROLLER-KOATER For Finest Wall Enameling A closely wovenDynel fabric on a special core to apply Kem-Glo and other enamels on walls with a minimum of stipple. Picks up and applies more enamel per dip. Provides for easier and better one-coat enamel fobs. Permits roller enam eling to within one-half inch of woodwork or comers. The long wearing "Snap-On" Nylon end caps make it easy to remove the cover. When used in enamels, the roller can easily be cleaned with Rem Paint Brush and Roller Cleaner. Dealer Price. ...........................each] 23 RetaiJ Prics.......................................... each 1 93 Packed o* dew ta * na No. 74 KEM DELUXE ROLLER COVER These covers described above are available at the following prices: Dealer Price,....................................... each 65 Retail Price.......................................... each 1 38 Paekand Is u attractive plastic bar. packed on* doxen la a case. Straight esse discount, 34c per esse. See page 3. ' i SP10 (KT1) SJii ES --13 -- 0007-SWP-000188350 KEM PRODUCTS KEM ROLLERS (Continued) No. 1070 KEM STANDARD ROLLER-KOATEB For Economical, All-Pnrpoae Fainting Tire Standard Roller Is a more loosely woven Dynel fabric with a slightly shorter nap. An economical Roller-Koater for all-purpose printing. The heavy "Snap-On" plastic end caps makes it eaay to remove die cover. Applies latex paints, oil paints, and enamels equally well, but requires more frequent dipping than the Deluxe Roller. Operates as easily as the Deluxe Roller, yet requires slightly more time and care to do a one-coat job. When used for latex paints. It can be cleaned with soap and warm water. Oil paints and enamels can be cleaned with Kern Faint Brush and Roller Cleaner. . . Dealer Price............................... ,.:,.each 83 Retail Price....................... ................. each 1 39 Padud one dotes la a cue. No. 70 KEM STANDARD ROLLER COVER These cavers described above are available at the tallowing prices: Dealer Price............................................ each 50 Rttail Price..............................................each 79 P*ek*C*d b* u attractive pkrtSe bag. PacJorf u dom 1a a me. No. 1078 KEM CHIEFTAIN ROLLER-KOATER Made of a combination of Dynel and Rayon fabric that has big paint "pick-up". Metal end caps. Handle attached with thumb serew_for_easy cover replacement. "" Dealer Price.,.,............... .................. each 67 Retail' Frier.......... ..................................... each 1 00 Pockod d as 4euq in A cw. . No. 78 KEM CHIEFTAIN ROLLER COVER These covers described above are available at the following prices; Dealer Price........................................... each 41 Retail Price...................................... . .each 60 F.clacod in u itttactiv* plndc be*, Packed n dow la . cue. Straight case discount, 24c per case. See page 3, -- 11 -- 0007-SWP-000188351 KEM PRODUCTS No. 736 EXTENSION HANDLE Here is b new handle that makes celling, wall and floor painting twin as easy and twice as fast. ft This 36 inett extension handle snap3 onto any o( the deluxe or standard rdQos easily and can be used intermittently with the regular IS Inch handle. Dealer Price................................... ......... each 61 Setoff Print............................................ each 88 Picked one dozen in * cue. Straight case discount* 24c per cae KEM PAINTING TRAY No. 500 Item Painting Tray No. 600 is the best-roller rray in any price bracket. Its size (11' x 15') makes it suitable for use with either 7' Kera RollerKoatere, 7' Kem Applikay Rollere, or 9' Deshler Rollers. The No. 500 Trey has a hob-nail bottom which completely eliminates loiter skidding, and permits the roller to be quickly and evenly covered with paint. It has a new type of leg which extends completely across the bottom of the tray to eliminate "tip-over" when painting. -Dealer Price....................................... each 62 Retail Price......................................... each 1 00 Packed IS Jo a caat. Straight case discount, 24c per case. KEM PAINTING TKAY No. 600 The No. 600 Tray is for use with 7 inch or smaller rollers. It is a more economical, lighter weight tray with a "washboard" traction bottom to minimize roller skidding. Dealer Price..................................... ... .each 44 Retail Price............................................each 69 Straight case discount, 24c peTcaiieT^ 151 lT> *- <r,JC` SM0 (KTl) t-55 as --15 -- 0007-SWP-000188352 KEM PRODUCTS No. 572 KEM DELUXE ROLLER-KOATER AND TRAY KIT A combination package consisting of the Kem faint ing Tray No. 500, and the No. 1072 Deluxe Kem Roller. Koater packed in an attractive counter display carton. Dealer Price........:...:............................ .. .each 1 83 Retail Priet..........................................................each 2 95 Fiekad S Irita la ***. Straight caee discount, 24c per case. No. 570 KEM STANDARD ROLLER-KOATER AND TRAY KIT A combination package consisting of the Kem Painting Tray No. 500, and the No. 1070 Kem Standard Roller-Koater packed in an attractive salf-seitlng counter display carton. Dealer Price. ......................................each 1 50 Retail Priet......................................... .each 2 39 Packsd S ldt b a can. Straight cast discount, 24e per case. No. 678 KEM CHIEFTAIN ROLLER-KOATER AND TRAY KIT A combination package consisting of the Kem Painting Tray No. 000 and the No. 1078 Kem Chieftain Roller-Koater packed in an attractive self-selling counter display carton. Dealer Price....... ............... ..................each 1 11 Retail Priet................ ...........................each 1 69 Piiclnd 8 Kits In a c u b. Straight case discount, 24c per case. -- 16 -- 0007-SWP-000188353 EFTKCTTVE MAKCH S. 1955 KEM PRODUCTS SUPER KEM-TONE CUSTOM TONER COLORS Super Kem-Tone Custom Toner Colors are formulated with the same characteristics that have made Super Kem-Tone "The De Luxe Wall Paint" wherever it has been used. These 5 Custom Toner Colors can be intermixed, or mixed with other Super Kem-Tone Colors to produce hundreds of shades and tints desired for any particular job, or they can be used full strength for deep colors Modem decorators so often insist upon. Black, 67204 Blue, 67202 Orange, 67203 Red, 67200 Yellow, 67201 Dealer Price................................ Retail Price................................. .......................... *Pints Qurto *QaJiorw 1 23 2 15 7 30 Packed: 12 pints In m carton* 0 quarts in a carton, 4 gallon In a carton* *To be discontinued when present stocks are exhausted. KEM-GLO CUSTOM TONER COLORS Kem-Glo Custom Toner Colors will produce the same amazingly tough, durable finish for which Kem-Glo has become famous. Here are 5 deep Toner Colors which can be intermixed, or mixed with other Kem-Glo colors to produce innumerable shades and tints, or used as they come from the package when real deep colors or black are desired. Black, 61601 Blue, 61602 Orange, 51603 Red, S16Q0 Yellow, 61601 Dealer Price........................................................................... Retail Price................................................ ................. .. Parkad: 12 pints In a carton. 6 qttarta Ln a carton. Plntt 1 02 1 70 Quarts 1 62 2 98 *To be discontinued when present stocks are exhausted. Straight case discount, 24c per case in any color or size. See page 2 These prices Fair-Traded in all states where Fair-Trade Laws are in effect. 3P9 (KTlj 3-55 T -- 15-- ' Section No. S KPFElllVt: MARCH 3. MM PRICE LIST OF INTERMIXTURES SUPER EEM-TONE STYLE GUIDE COMPANION INTERMIXTURES Betell Price........................................................................... Dealer Net Price................................:........... ;................... Qa*rta 2 50 ISO Gtilooi 7 00 4 21 CUSTOM COLOR CATALOG INTERMIXTURES HOUSE A GARDEN COLORS Group A Antique White Blueberry Carnation Cerulean BIu b Citron Cloud Gray Clover Pink Dove Gray Dresden Blue Driftwood Forest French Lilac Gunmetal Hot Chocolate Mocha Partel Carnation Pastel Citron Pastel Cloud Gray Pastel Dresden Blue Pastel Green Olive Pastel Sandalwood Pastel Sky Blue Pastel Willow Febble Phlox Pink Porcelain Blue Sand Sandalwood Sky Blue Spruce Willow Wisteria Quarts Galloon Betell Price.................................................. ...................... 2 60 7 28 Dealer Net Price.................................................................. 1 56 4 37 Group B Avacado Bitter Green Cherry Dark Bronze Flame Green Olivo Leaf Leman Peel Middy Blue Mustard Nasturtium Siamese Pink Sprout Suede Brown Terra Cotta Betell Price........................................................................... Dealer Net Price.................................................................. Qwl* 2 95 1 77 Galloon 8 28 4 97 Group C Cardinal Red (Monterey Red, 67109} Retail Price.............................................................................. Dealer Broken Case Price................................................... Qoutt I 88 1 14 Gr Uo bi 5 85 8 70 CANNON TOWEL COLORS Group A Aqua Aquamarine Baby Pink Flaningo Lagoon Green Limelight Mimosa Yellow Moonlight Yellow SkylBlue Sun'Gold Sunrise Peach Sunset Rose Gray Mist Radiant Rose 1 Green Spray Shell Pink Qnarta Galincl Retail Price........................................................................... 2 611 7 26 Dealer Net Price.................................................................. 1 66 4 37 Group B Forest Green Lightning Pink Rocket Blue Sapphire Retail Price........................................................................... Dealer Net Price............................................................... Quart! 2 95 1 77 Gallant 8 28 4 97 Era Ml* (KT1J 3-66 +7{ -- l-- Saction No. S 0007-SWP-000188355 PRICE LIST OP INTERMIXTURES SUPER KEM-TONE CUSTOM COLOR CATALOG INTERMIXTURES (Coat.) CRANE COLORS . Citrus Yellow Pale Jade Sky Blue French Gray Persian Red Suntan India Ivory Shell Pink Quart* Retail Price............................................................................ 2 60 Dealer Net Price................................................... .......... .. 166 Gallons 7 28 4 37 A M C PERSPECTIVE COLORS Grout A Red Sandalwood Retail Price.......................................................................... Dealer Net Price................................................................... Quarta 2 60 1 66 Gallons 7 28 4 37 Group B Avocado Black Walnut Brick Brown Walnut Gold Greige Myrtle Green Nite Blue Bumpkin Retail Price............................................................................ Dealer Net Price................................................................... Quart* 2 95 1 77 GaUoDS 828 497 COLONIAL COLORS Group A Colonial Aqua Colonial Beige Colonial Blue Colonial Blue Gray Colonial Brown Colonial Buff Colonial Gray Colonial Green Colonial Green Gray Colonial Ivory Colonial Lichen Colonial Pale Green Colonial Pastel Blue Colonial Pearl Colonial Red Colonial Rose Colonial Sage Colonial Sand Colonial Sea Green Colonial Shadow Green Colonial Tan Colonial Yellow Quart* CiiUo u Retail Price............................................................................ 2 60 728 Dealer Net Price................................................................... I S6 4 ST Group B Colonial Autumn Red Colonial Gold Retail Price............................................................................ Dealer Net Price....................................................... *......... Quarts 2 96 1 77 GiiUo t w 8 28 4 97 -2 - 0007-SWP-000188356 PRICE LIST OF INTERMIXTURES KEM-GLO STYLE GUIDE COMPANION INTERMIXTURES RetsU Price...................... Dealer Net Price.......................... Qtwta 3 47 2 08 G*Uo m 10 05 ft 08 CUSTOM COLOR CATALOG INTERMIXTURES HOUSE A GARDEN COLORS Group A Antique White Avacado Carnation Citron Cloud Gray Clover Pink Dresden Blue Driftwood Dove Gray Forest Hot Chocolate Mocha Pastel Carnation Pastel Citron Pastel Cloud Gray Pastel Dresden Blue Pastel Green Olive Pastel Sandalwood Pastel Sky Blue Pastel Willow Pebble Retail Price.................................................. Dealer Net Price........................... Phlox Pink Porcelain Blue Sand Sandalwood Sky Blue Spruce Suede Brown Terra Cotta Willow Wisteria Quart* 3 47 2 08 Gallon* 10 35 8 21 Group B Bitter Green French Lilac Muatard Blueberry Cerulean Blue Green Olive Gunmetal Nasturtiam Persimmon Cherry Dark Bronze Flame Leaf Lemon Peel Middy Blue Siamese Pink Sprout Quart* Gallon* Retail Price............................................................................ 3 72 11 OS Dealer Net Price................................................................... 2 2S 6 63 Group C Cardinal Red (Monterey Red, 51414) Befall Price........................................................................... Dealer Broken Case Price.................................................. Quart* 2 59 161 Gallon* 869 540 CANNON TOWEL COLORS Combspan Percale Colors Aquamarine Lagoon Green Moonlight Yellow Shell Pink Sunrise Peach Sunset Rose Retell Price............................................................................ Dealer Net Price................................................................... Quart* 3 47 2 08 Gallon* 1035 621 0007-SWP-000188357 PRICE LIST OF INTERMIXTURES KEM-GLO CUSTOM COLOR CATALOG INTERMIXTURES (Coot.) TERRY CLOTH COLOSS Group A Aqua Gray Mist Radiant Rose . Baby Pink Greenspray Sky Blue Flamingo Mimosa Yellow Retail Price........................................................................ ' Onutta Qallona S 17 10*5 Dealer Net Price.................................... ....................... 2 08 6 21 Group B Forest Green Lightning Pink Limelight Sun Gold Rocket Bine Sapphire Retail Price................................................. ........................ Dealer Net Price................................................................. Qaarta a 72 2 23 GaUoai 1105 6 63 CRANE COLORS Citrus Yellow Pale .lade EhellJPink French Gray Persian Red Suntan India Ivory Sky Blue Qurta Retail Price......................................................................... S 47 Dealer Net Price................................................................ 2 08 G*lkjni 10 35 6 21 A M C PERSPECTIVE COLORS Group A Red Grelee Retail Price......................................................................... Dealer Net Price.,............................................................. Quart* 3 37 2 08 Groups Avocado Black Walnut Brick Brown Walnut Gold Myrtle Green Retail Price..,.................... Dealer Net Price............................................... Nite Blue Pumpkin Sandalwood Qurn 8 72 2 23 Gttiona 1035 621 Qallona 1105 663 COLONIAL COLORS Group A Colonial Aqua Colonial Beige Colonial Blue Colonial Blue Gray Colonial Brown Colonial Buff Colonial Gray Colonial Green Gray Colonial Ivory Colonial Lichen Colonial Pale Green Colonial Pastel Bine Colonial Pearl Colonial Bed Retail Price.................... Dealer Net Price................................ Colonial Rose Colonial Sage Colonial Sand Colonial Sea Green Colonial Shadow Green ColonialjTan Colonial Yellow Quart* 3 37 2 08 GatloAi 1035 621 Group B Colonial Autumn Red Colonial Green Colonial Gold Retail Price......................................................................... Dealer Net Price................ Quart* 3 72 2 28 Gallon* 1105 663 These prices Fair-Traded in all states where Fair-Trade Laws are in effect. --4-- 0007-SWP-000188358