Document 823oQQmZyqZj6ZBxzk7YvRNem
WS* 'Marschalk'&.Pratt, Jnc #. 369 Lexington Ave.. N.Y. C.
THE MAN WHO GOT THIS "CHEAP" PAINT JOB THOUGHT HE WAS
a tableau
DUTCH BOY after 4 years
# -Abo v e l et t : Clipboard surface painted with "aheap" paint four years ago. Paint has croaked and scaled...gone completely to pieces. Notice also hox wood has split. This surface mull be burned and Scraped before it con be repainted. 0 Atom atCHT: Clapboard surface painted four years ago with-Dutch Boy WhiteLead. JFAfte (Ae paint shows some signs of weathering, it is stiU in good condition and still completely protects the surface. No burning and scraping required Aero
The well-known brand of Carter White-LoadU aloo madet* National LoadCorapaOTTrnpnrobaatng either
Carter or.' Dutch Boy White-Lead, tie buyer la attnred of obtaining
white-lead of tie highest quality.
The upper left photograph tells a tragic story. Four years agovthe man who bought this "cheap" paint job thought he was getting a bargain. He didn't realize that he would keep on paying for "cheap" paint in the way of hastened depreciation and then eventually have to pay for burning it off! For, as every painter knows, it costs real money to put a "cheap" paint job in shape for repainting.
But just look at the other photograph and observe how Dutch Boy White-Lead paint still protects the sur face after four years of weathering. Note the absence of cracking and scaling. See how Dutch Boy grows old gracefully by gradual chalking, leaving a perfect sur
face for repainting. , . #
Millions of property-owners are reading this paintresults story every month in national magazines such as The Saturday Evening Post and Collier's. This hard hitting, factful advertising is designed to help you sell more Dutch Boy jobs. Also, these photographs give the logical reason why good painters everywhere pre fer pure white-lead paint... why 8 out of 10
painters use Dutch Boy.
NATIONAL LE
COMPANY
111 Broadway. New York; 116 Oa
Buffalo; 900 Veil 18ih
Street, Chicago; 6S9 Freeman Avenue, Cincinnati; 020 Went Super!
Avenue, Cleveland; 722 Cheitmrt Street, St. Louie 2264 24th Sire
San Frnneiice; National-Boston Lend Company, 800 Albany Slre<
Boston; National Lead & Oil Co. of Pa., 316 Fourth Avenue, Pin
burgh; John T. Lewis & Bros. Co., Widener Building, PhUadelpfai
DUTCH bo y WHITE LEA"
This advertisement.appears in the following publications:
.^'Paiotets Magazine, Juoe; December, 1932 Anieclcaa^oter' and Decorator, June, December
Slaster Painter and Decorator, June, December ' KD-479
Painter & Decorator--June and Decei.-ioer ?