Document 7pa0BdqvmN2joXD8gjQR4w9j

Backed.by over 90 experience, Btetchfoi can trust: . Insist oh of ''know how" and eta! is a name you - 'SWSSSK-.. NATIONAL LEAD COMPANY BALTIMOEEr^CHICAGO - CINCINNATI-S1 I ( NATIONAL LEAD COMPANY OF MASS.E. W. BLATCHFOED CO. - NEW YOilX.-; MOBEIS P. KIEK & SONS INC. - LOS ANLELE NATIONAL LEAD COMPANY CHICAGO CINCINNATI si 'LOUlb EN.AWTI.OBNLAALTCLHEFAODBCDOC. O.F...M...A...S..S........................ ;OSTpN'' MOBHIS P. HBK & SON. INC...................... LOS mNGILES-,.' .i* - /^;,v fryi J.'J.y'i'tfsH-.- 111 mMU DO YOU KNOW... Why We Say a "Font" of Type? Back in the early days of printing, most of the work pro duced was of a religious nature. A great deal of the printing was done fay monks, since established printing houses were few and far between, and much of the ogyfpment was made and kept in churches and monasteries. Space was at a premium in these ecclesiastical print Shcjps, and ffie monks were constantly beset with a storage.prftblem. Necessity finally nurtured invention, and they utilised rathef unique receptacles for their equipment--one Of the most efficient far holding type being the baptismal font. Perhaps some of our more academic colleagues will insist that font comes from the French, meaning cast or flow. However, since printing is a very romantic art, its history being profusely colored with legend and fantasy, we prefer the "baptismal font" approach and feel you might too. There may be two sides to the "font" question, but there is only one side to the question of top-quality type rnefqli Blatchford type metal is clean, free-flowing and low-drossing which means smoother operation, and more emsi per hdur. Stay on the right side of the type metal ques tion by using Blatchford--it's the right answer. NATIONAL LEAD COMPANY Baltimore * Chicago Cincinnati * 5f. Louis E. W. BLATCHFORD COMPANY, NEW YORK NATIONAL LEAD COMPANY OF MASS., BOSTON MORRIS P. KIRK A SON, INC., LOS ANGELES , AMERICAN LEAD CORPORATION, INDIANAPOLIS ' Inland Printer, July, 1947 Trade Compositor, June and November, 1947 - p!'-: - '\yV'V- pa YOU KNOW... How Hie Word "Pica" Came into Use? The original meaning of the word "pica" had nothing to do with printing. It stemmed from the Latin and signifies a species of birds now known as the magpie. Although there is no conclusive evidence, there is an interesting theory as to why pica was adopted into the `printing trade. When the ordinal, a set of ecclesiastical rules. Was first printed in England, the Latin-speaking church dignitaries and monks were impressed by the sharply contrasting black and white appearance of the printed! pages. This impression broughtto mind the familiar black and white magpie common to England, and led the monksTo apply the Latin name of the bird to the religious work. Somewhat later, pica was adopted as a type size, and it seems probable the ecclesiastic pica was printed with a type size unfamiliar to the trade. The word received no new application until 1896 when the American Typographers Assn, chose the pica size "m" of MacCeltar, Smiths & Jordan as a 12 point standard. Today very few of us would have occasion to use the word pica in its old religious sense. The word has changed. However, the demand for sharp, clean type has not changed through the years. Your prime assurance of crisp, clean work is good, clean type metal--Blatchford Metal. NATIONAL LEAD COMPANY Baltimore * Chicago * Cincinnati * St. Louis E. W. BLATCHFORD COMPANY, NEW YORK NATIONAL LEAD COMPANY OF MASS., BOSTON MORRIS P. KIRK & SON. INC., LOS ANGELES AMERICAN LEAD CORPORATION, INDIANAPOLIS iJ sife blatchford METAL .Inland Printer, September 1947 Trade Compositor, July and December, 1947 \ 29250.02 fMIt/'l-M 1-iHluil | S*> ' ' D0 YOU KNOW How the Term "Printer's Devil" Originated? Although there ore .several stories about the origin of the term "Printer's Devil", the following one has gained wide spread acceptance^ and is believed correct: In the early 15th century, when,printing was faffs infancy, readers of-books were accustomed to the uneven letters and spacing common to.manuscript of ffidif when John Fust.iorie of the.first great printers, blebdnltO'ply; j, hts trade lit Paris, the 'superstitious townspeople accused him of practicing magij: and being m league with the devil --since his worlc was lo uniform and so precise. Many historians feel that fust added credence to this tale by hiring a,sfnacl .boy as a helper. Although hiring a: boy, in itself, was Jnfuident enough, the lad managed to get smeared with^ printer's faki. cbhsfqritly. The accusing finger was promf*^1 pointed :t-r*t flUhe~.j`b--c--iy-1b--e--c--q-d--s--e--ji-o-cf L&*i$---la--p--' pearance, and ` 's Devil." Of1 course^ cahoots wffhi products. For bj trade with in selection'!of lafion and mariiifc NATIONAL LEAD COMPANY Baltimore * Chicago * Cincinnati * St. Louis E. W. BLATCHFORD COMPANY, NEW: YORK NATIONAL LEAD COMPANY OF MASS.., BOSTON MORRIS P. KIRK & SON, INC., LOS ANGELEjS AMERICAN LEAD CO R P~0 R AIT I ON, INDIANAPOLIS l&Plpil t IS When and Where Italics Were First Used? Aldus Manufius, a noted Venetian printer, is credited with being the originator oflta!ics.Tn his day, books (both written and printed} were rather ponderous. Realizing the ineed for smaller editions, Manutius resolved to perfect a type face that was more compact, yet just as readable as conventional faces. As his iriodel he used the close, precise, yet free-flowing handwnting of the lfdiian poet, Petrarch. In' 1501 a small octavo edition of Virgil was published in this new face. Although this.'edifion had Italics in lower case letters only, it was much in demand. Seeing this demand; Manutius, a;good business man as well as a master printer, obtained a,letter of privilege from Pope Leo X This ilertengranted Manutius the exclusive right to use the new type. Sfacethis new form was originated and first used in Italy, the name Italic, meaning "from Italy" was given to it. i been in constant demand by 3 centuries ts: conclusive proof sd a true terf, and we can say . i Metal has passed thistes? with rii i m , O^yOars Blatchford has been supply ing! sOpefior, type metal. :Users say--`Darn ' good stuff, Blatchford." Truly a ffme^esfed metal NATIONAL LEAD COMPANY Baltimore Chicago Cincinnati St. Louis e . w. Bl a t c h f o r d c o mp a n y , n e w y o r k NATIONAL LEAD COMPANY OF MASS,, BOSTON mo r r is ! IP. KIRK & SONi, INC., LOS ANGELES AMERICAN LEAD CORPORATION, INDIANAPOLIS N 29250,03 0000-NLI-000015935 SH Why a Point Is 1/72 o< on Inch? Until the Middle of the 18th century, very httie was done to standardize type size. What wa! a St Augustine for one printer may have been a Pica foi ci c t iu I1 nun*-i cal designation of type sizes being ui^ tm lie dr However, in 1737, Pierre Simon Foi \ i r ocu 1/ r v m of the need for standardization, developed a system which he proposed as a scale for fixing il i in o com i n type faces. He chose an arbitrary measurement for his scale, divided ft info 72 parts, and called the divi ions "points", lack of scientific approac! \ a number of variables (shrinkage of paper, etc.) vented the scale from being mechanically accurate,/ bul it WJ L. Il*) II the right direction. After Fournier's death the system w eveloped further by the French printer, Francois Ambroise Didot He devi cd a more universal unit of measurement, and ai o introduced the numerical designation of type siz * i Fournier criticized the printing cendihon of his day, and being a man of initiative- and;'gction, did something about them. We at BlatchfordJtre critical too--of our own product and we also. do something about it Con tant experimentation and anafysrrr done fc y killed technicians, assure you of a better type .metal--Biatchford NATIONAL LEAD COMPANY Baltimore * Chicago * Cincinnati St Louis E. W. BIATCHFORD COMPANY NLV. YORK NATIONAL LEAD COMPANY OF M\SS BOSTON MORRIS P. KORK & . SON, INC LO AHOtltS AMERICAN LEAD CORPORATION INDIANA! JUS i/. METAL Trade Compositor, October, 1947 I \ 29250.04 t