Document 7XpN90zNLxB8Qv2gr0pgn2n6

DEALER IDENTIFICATION PLAN SIGNS AVAILABLE TO AUTHORIZED, FULL LINE DUTCH BOY DEALERS DUTCH BOY PAINTS National Lead Panl Division ITT 8ROAOWAY NEW YORK. N.Y. 10006 NLI 117619 TABLE OF CONTENTS Page SECTION 1 Standard and Custom Store Identification Signs Porcelain Modular Sign .............................. ........... :.... 4 Illuminated Double-Faced Hanging Acrylic Plastic Sign........ ......................... .. 6 Illuminated Acrylic Plastic Half Round Can Sign___ ... 3 Illuminated Single-Faced Acrylic Plastic Sign................ 10 Illuminated Revolving Acrylic Plastic Paint Can Sign... 12 ; Dealer Identification Plan.............. ................................ 14 SECTION II Supplemental Dutch Boy Brand Identification Aids , Clock Sign......................... .................. ....... ................... 16 - Illuminated Paint Center Sign ............................ 16 Painter Job Sign............................................. ....... ...... 17 Range Sign--------- ..17 Decals............................... 18 Window Valances 19 NLI 117620 PORCELAIN MODULAR SION COPE LETTERS: PA (STANDARD SIGN) DIMENSIONS . This sign is constructed of separate MODULAR elements adaptable to the particular size requirements of most dealer.stores. For your guidance in selecting the arrangement most suitable; the dimension of each MODULE is illustrated below; Any proposed combination of MODULES is subject to final, approval by the National Lead Company.'".' ;/iiy' . . COLORS Background S'Dutch Boy Paints 12'Dutch-Boy Paints Dealer Name Trademark White (Dutch Boy: Red -- Paints: Blue) Red Blue Full Color CONSTRUCTION Porcelain enamel fused to a special heavy-guage enameling iron. Sup plied with all brackets and hardware needed for hanging on a flat surface. ILLUMINATION Not illuminated DEALER IMPRINT 1-llne (Module "H") 6 inch high letters 30 maximum number of characters and spaces per line. iZ-llnes (Module F) 7Vi inch high letters 8 maximum number of characters and spaces per line 3-lines (Module F) 6 inch high letters . 11 maximum number of characters and spaces per line. APPROXIMATE WEIGHT 9 pounds per lineal foot GROSS COST Module A Module 8 Module C Module D , Module E Module F Module G 'Module H $10.00 each $25.00 each $61.00 each. $61.00 each $10.00 each $44.00 each $12.60 each . $106.00 each 'This is identical in size to Module D. However the "Dutch Boy Paints " copy is raised slightly to accommodate a separate 1-line dealer imprint panel "HA" which is bolted to the face of the sign element. Maximum of $150.00 allowable under "first'' sign category. A .. .. VuM'BetfPauitb I DEALER IMPRINT AREA i i GN adaptable to :or guidance on of'-.eacn MODULES is 3 iron Sup- ' Mat surface. HANGING ACRYLIC PLASTIC SIGN CODE LETTERS: DA (STANDARD SIGN) DIMENSIONS 4 foot high 6 foot wide NOTE: A single-faced version of this sign is available at no extra charge for flush wall mounting. (Code DA-1) COLORS Background Dutch Boy Paints. Dealers Name. Trademark Translucent white Red Black Full color CONSTRUCTION Sign Case -- Extruded Aluminum Faces - .125 Acrylic Plastic One face frame is hinged to case for easy tube replacement ' ILLUMINATION Four -- 72" T-12 Instant-Start Slimline fluorescent tubes. All electrical equipment Underwriter approved approximately 245 watts DEALER IMPRINT 1-line 5'6" long 4'/i inch high letters 20 maximum number of characters and spaces per line: APPROXIMATE WEIGHT Net.weight approximately - 100 pounds Shipping weight approximately - 180 pounds GROSS COST SI 50.00 N Iil 117624 f :e d 5 available at Code OA-ii AH electrical ILLUMINATED ACRYLIC PLASTIC HALF ROUND CAN SIGN CODE LETTERS: HRA (STANDARD SIGN} DIMENSIONS 4 foot high 3 foot 9" width COLORS Background Dutch Boy Pamts Trademark ^ Translucent white. Blue Black Full Color CONSTRUCTION Sign Case -- 20 ga galvaneal Curved Face -- .125 Acrylic Plastic ILLUMINATION Four -- 48" T-12 Hi-Output Fluorescent tubes DEALER IMPRINT No dealer imprint APPROXIMATE WEIGHT Net weight approximately . --100 pounds Shipping weight approximately -- 150pounds GROSS COST $150 00 N LI 117626 ILLUMINATED SINGLE-FACED ACRYLIC PLASTIC SIGN CODE LETTERS.' SA (CUSTOM SIGW iv mn nr tumm r. -armyaforiiihini'.inrw-V-... (imiiiMfi^ DIMENSIONS 4 foot high 16 foot wide NOTE; This sign is aliso available in additional 2 foot filler sections. Thesi additional blank filler sections will cost $40.00 each. COLORS Background Dutch Boy Paints Dealers Name Trademark White Red applique letters Blue applique letters Full color CONSTRUCTION Sign Case Face Letters 24 gauge galvanized steel .125 Acrylic Plastic .125 molded pigmented acrylic plastic ILLUMINATION Six -- 96" high output fluorescent tubes. All electrical equipment Under writer approved approximately 500 watts DEALER IMPRINT 1-llne 6 inch high letters 18 maximum number of characters and spaces per line. APPROXIMTE WEIGHT Shipping weight 580 pounds GROSS COST $480.00 REVOLVING ACRYLIC PLASTIC PAINT CAN SIGN CODE LETTERS: RB (CUSTOM SIGN) a* DIMENSIONS 6 foot high 5 foot 4 inches diameter COLORS Background Translucent white Paints Trademark Black Full Color Note: Ful design appears on both sides of sign CONSTRUCTION Sign Case . Faces Motor Galvanized metal, .187 Acrylic Platics 1/10 h.p., revolving at 6 R.P.M. ^ ILLUMINATION Ten -- 64" -- Hi-output Fluorescent tubes DEALER IMPRINT No dealer imprint APPROXIMATE WEIGHT 315 pounds plus the weight of any special mounting requirements. GROSS COST $980.00 PAINTS <1--4 J- 'f&Kjf DEALER IDENTIFICATION PLAN THE GENERAL PURPOSE The general purpose of the "Dutch Boy" Dealer Identification Plan is to adequately identify each full-line "Dutch Boy" dealer's store-front by means of an approved "Dutch Boy" sign. ELIGIBILITY Only authorized, full-line "Dutch Boy" dealers whose annual purchases exceed $4,000 are eligible under this plan. STANDARD SIGNS { :}Section ! of this catalogue contains pictures and descriptions of both "Dutch Boy' STANDARD and CUSTOM store-front signs Each eligible dealer may select one of the STANDARD PORCELAIN 'MODULAR; sign arrangements, the ILLUMINATED DOUBLE-FACED HANGING ACRYLIC PLASTIC sign, or the ILLUMINATED ACRYLIC PLAS TIC HALF ROUND CAN SIGN. Where any standard sign is a "first" dealer sign, National Lead Company will pay for the total cost of the sign. Where any standard sign is in the "second sign" category, National Lead Company will share one half the cost of the sign. If in the "third sign" or more category, the dealer will pay for the full cost of the sign. * CUSTOM SIGNS * * SPECIAL SIGNS There are two custom signs available to "Dutch Boy" dealers. These custom signs may be used in lieu of standard signs only where local ordinances, special construction situations or zoning regulations prohibit the use Of a standard "Dutch Boy" sign........ One Is a REVOLVING ACRYLIC PLASTIC PAINT CAN sign and the other is a SINGLE-FACED ILLUMINATED ACRYLIC PLASTIC sign. Where either custom sign is used as a "first" dealer sign in lieu of standard "Dutch Boy" sign, National Lead Company will contribute the equivalent dollar cost of one standard sign and share one half the balance with the dealer. If either custom sign is in the "second sign" category, National Lead Company will share one half of the sign cost. If in the "third sign" or more category, the dealer will pay for the full cost of the sign. Where it is impossible for a dealer to use "Dutch Boy's" STANDARD or CUSTOM signs because of local ordinances or unusual construction situ ations, a special sign may be requested. The request for such a sign must be made in writing to the Branch or District Manager and must be ap proved by the Advertising Manager. If the request is approved, National Lead Company will share one half the cost of such a sign in the "first" or "second" sign category. If in the "third" sign or more category, the dealer will pay the full cost of the sign. INSTALLATION OF SIGNS RE-INSTALLATION REPAIRS 'SPECIAL NOTE: On any CUSTOM or SPECIAL sign National Lead Company's share of the cost cannotexceed 2% of the annual or estimated annual purchases of the individual store location where the sign is to be installed. The dealer will make arrangements for ail sign installations. National Lead Company will pay for installation costs, up to but not exceeding $75.00, for the "first" dealer STANDARD, CUSTOM or SPECIAL sign. Installation costs for any sign after the "first" sign category will be paid by the dealer. No "Dutch Boy" store sign may be moved from its original position with out approval of the National Lead Company Advertising Manager. If due to change in store location or store remodeling, with said approval, nor mal costs incurred in such re-installation shall be at the National Lead Company expense. National Lead Company will meet the cost of replacement of parts and repairs on any STANDARD or CUSTOM sign, provided they are not made necessary by the acts of the dealer or his employees. OWNERSHIP SIGN REQUESTS All "Dutch Boy" STANDARD and CUSTOM signs remain the property of National Lead Company. However, a sign will not be removed by the National Lead Company as long as the dealership continues to the mutual satisfaction of both the National Lead Company and the dealer. Sign requests are to be submitted by the Sales Representative for the Branch or District Manager's approval. No commitment regarding a sign placement shall be considered final until a contract has been signed by both the Advertising Manager and the dealer, IMPORTANT Order STANDARD or CUSTOM signs only on special order forms. Please order by code letters as shown in this catalogue. 14 n l i n -7632 ,on RiaiiiS'to. :ore-lront By , el- purchases =o r c e l a :n 3LE-FACED r.YLICRliAS- is a1, "first"" _ of fhegighViJ-"'' ry, National ri the "third of the sign. . tiers. These where local ons orohibit t EVOLVING 3LE-FACED . sign is used gn. National oe standard custom sign share one ; : . the i dealer ; ANDARD or -uction situa sign must, oust be ap >d, National ne "first" or . the dealer ;n National ' the annual re location 5 National exceeding CIAL sign, vill be paid sition wim: ger. If due roval. noronal Lead parts and y are not SECTION II 117633 ILLUMINATED CLOCK This all-new Dutch Boy Illuminated Clock will be a real attention-getter in a Dealer s store! There is a continuous and ever-changing pattern of motion in four brilliant colors -- an eye-catching "drip" effect - showing through the clear plastic letter ing of "Dutch Boy PaintsDay-time or night-time. . customers - and potential customers just passing by -- will be sure to. see, and they will surely re member, that Dutch Boy is the brand of paint sold. The clock's over-all dimensions are 31".by -10*. Convenient brackets and chain are included with each Illuminated Clock to facilitate hanging from either walls or ceiling. The cost 118.95 F.O.B. your dealer's store NEW ILLUMINATED DOUBLE FACED PAINT CENTER SIGN This new, illuminated, double faced Dutch Boy Paint Center Sign, in full color, is sure to catch the eye of all customers, the moment they enter your dealers store. It directs customers right to the paint department without delay, while it brightens andbaautifiesthestore.Thesignsdveralldimen- sions are 18" x 36". Chain installation equipment is included for hanging from celling. The cost is $18.95, F.O.B. your dealers store. y will surely reid. of paint sold. !; are 3V* by 10". j e included with J e hanging from 3.95 F.O.6. your, -!j t t I I 1 f K I; E3 Verall dimen-, n equipment; The cost is PAINTER JOB SIGN This Painter Job sign is a real attention getter-- and one that any conscientious painting con tractor will: be proud to display. These personal ized signs help promote more neighborhood business The signs are 3 feet by 2 feet in size, embossed and printed in full-color. Ample space is provided for the contractors imprint. Allow from two to three weeks for delivery. The cost $5.50* F.O.B. your dealer's store for the first two signs with same imprint: additional signs with the same imprint $1.50 each. The imprint limit is two Uries. Keep copy brief for best readability. Free on ooard. MEW FLANGE SIGN Versatile informative . . attractive -- describe this 13" x 21" New Dealer Flange Sign! Versatile because it can be used in so many ways -- as a Departmental Sign: "Brand identification at front or rear doorway, ' marker'' at an alley entrance! Informative, because the 8" x 12" ^'Privilege Panel" can be used for "Store Name". "Park ing in Rear". "Shipping and Receiving", or other impor tant information' And for that purpose, the Dutch Boy m full color will always be attractive! The. cost $4.00 F.O.B, your dealer's store. If dealer copy panel is used, lettering should be done locally NLI 117635  BiilllllBill^ A- - L'2-1 DECALS ;-La DECALS There are two types of "Dutch Boy" decals available FREE to all "Dutch Boy" dealers. TRADEMARK DECALS An all new version of the ever-popular Truck Decal, re designed to place the "Boy" in the familiar Trademark oval. The "Dutch Boy" figure is in full-color and the "Dutch Boy Paints" logo is in blue, Available in two sizes 9" wide by 18" high and 12" wide by 24" high with a convenient pressure sensitive backing that requires no soaking in water. To apply, just peel off the paper backing and press into place. Extremely color fast, these decals are ideal for delivery trucks, windows, mirrors -- any smooth, sealed surface. A new all-purpose "Dutch Boy" can decal showing the attractive "Dutch Boy" package in full color. Specially printed on both sides, it is equally suitable for use on either transparent or opaque surfaces. Available in one size: 87j " wide by 10" high, this decal is also of the pressure sensitive type . ..... to; apply, just peel off the paper backing and press into place. 1 'of "Dutch Boy*" >.; t Boy" dealers. . Truck Decal, remiliar Trademark .ll-color and the Available in two by 24" high with mg that requires el off the paper color fast, these dows, mirrors -- -al showing thecolor. Specially ib'le for use on Available in one ; is also of the j s I peel off the Full-color "Dutch Boy" Window Valance Decals are available in 3 different Modular units that may be arranged in a variety of interesting ways. Used in combination with a STANDARD or CUSTOM "Dutch Boy" sign, or by themselves, these window valance decals will help to quickly identify your dealer's store as the place to buy '/Dutch Boy" Paint. For your guidance in selecting the right combination of decals for any given dealer window.,we have illustrated below several basic groupings indicating the actual dimensions of each module. All "Dutch Boy" Window Valance Decals are available at NO CHARGE to your dealers. It will be the dealer s responsibility to arrange for the installation of "Dutcn Boy" Valances and pay any installation charges. Use special Valance order form. ^ UIRLLPRPER ^------------------- HRRDUJRRE ---------- ----Iflfi AB C B0 VutckkScu] HRRDUJRRE ^PAINTS 7 HRRDUJRRE ^ UJRLLPRPER NLI 117637